Audience Marketing Manager Resume Samples

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QW
Q Waters
Quinten
Waters
52137 Clementine Manors
New York
NY
52137 Clementine Manors
New York
NY
Experience Experience
10/2016 – present
Houston, TX
Senior Audience Marketing Manager Dx
Houston, TX
Senior Audience Marketing Manager Dx
10/2016 – present
Houston, TX
Senior Audience Marketing Manager Dx
10/2016 – present
  • You will specifically be responsible for our year-round global Developer MarComm execution in tight partnership with engine teams (developer.microsoft.com, Social, RM, demand generation, www.mva.ms, www.ch9.ms, etc.) to drive perception shift and adoption through cutting edge evangelism initiatives
  • Create and drive the day-to-day editorial calendar
  • Drive MarComm reporting & analytics. Analyze industry and competitive programs and evaluate research to evolve and enhance the marketing campaigns
  • Responsible for creative asset development (banners, email templates, SEM keywords, etc.) in partnership with agencies and engine teams
  • Event MarComm Management (i.e. Build, major product launches, live online events, etc.)
  • Understand the developer audience and the importance of capturing not just the minds, but also the hearts of developers worldwide
  • Constant innovation on how to globally scale programs, leveraging our digital assets and global field teams. Work with our subsidiaries around the world, empowering the Field marketing efforts who are your ‘feet on the street’ locally bringing our programs to life
12/2013 – 07/2016
Philadelphia, PA
Audience Marketing Manager SMB & EDU
Philadelphia, PA
Audience Marketing Manager SMB & EDU
12/2013 – 07/2016
Philadelphia, PA
Audience Marketing Manager SMB & EDU
12/2013 – 07/2016
  • Actively monitoring marketing performance and proactively addressing areas for improvement and standardization in our marketing go-to-market approach
  • Think forward to multi-task and manage current executions, while planning 4-6 months out for future campaigns
  • Drive alignment down, across and up in the organization to strategies and big ideas in support of working towards a common goal
  • Creative development
  • Develop planning and communication rhythms with Microsoft partners that ensure consistent alignment
  • Develop consumer strategies taking in to account the key bets and beats of our retail business
  • Develop and manage of cross-team communication vehicles to track campaigns, priority and follow through, including the facilitation of cross-functional team meetings
05/2010 – 06/2013
Phoenix, AZ
Audience Marketing Manager
Phoenix, AZ
Audience Marketing Manager
05/2010 – 06/2013
Phoenix, AZ
Audience Marketing Manager
05/2010 – 06/2013
  • Create, budget and implement successful marketing plans for all new name subscription, and requalification/renewal marketing efforts
  • Budget management acumen, including allocation, optimization, and forecasting
  • Suggest and develop creative and innovative new packages and test options - for marketing and fulfillment. Improve response, save money, use new technology
  • Manage paid subscription renewal efforts
  • Landing Corporate (GTM) programs via exceptional promotion and go-to-market strategies for partners, customers , field marketers and sellers
  • Driving efficiency and innovation within existing programs as well as facilitate development of new ones
  • Delivering ongoing market, trend identification, and competitive insights to the organization
Education Education
Bachelor’s Degree in Business Preferred
Bachelor’s Degree in Business Preferred
Baylor University
Bachelor’s Degree in Business Preferred
Skills Skills
  • Ability to obtain competitive bids, negotiate prices, coordinate and manager vendors for timeliness and for top quality printed material production
  • Adaptability – Remains resilient and constructive when faced with change. Able to shift approaches when situations change
  • Strong business acumen and ability to connect concepts across Marketing, Operations, and IT functions for shared outcomes
  • Solid communications skills - verbal and written
  • Ability to handle conflict and make trade-offs without sacrificing the long-term vision
  • Strong oral and written communication skills
  • Working with and driving great results from agency and vendor teams
  • Knowledge and experience in social media planning
  • Ability to self-motivate with a “can-do” attitude, will be working in a different location than department director
  • Defining success metrics, measuring impact, analyzing results, driving improvement and optimization
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1

Senior Audience Marketing Manager Dx Resume Examples & Samples

  • You will specifically be responsible for our year-round global Developer MarComm execution in tight partnership with engine teams (developer.microsoft.com, Social, RM, demand generation, www.mva.ms, www.ch9.ms, etc.) to drive perception shift and adoption through cutting edge evangelism initiatives
  • Create and drive the day-to-day editorial calendar
  • Drive MarComm reporting & analytics. Analyze industry and competitive programs and evaluate research to evolve and enhance the marketing campaigns
  • Responsible for creative asset development (banners, email templates, SEM keywords, etc.) in partnership with agencies and engine teams
  • Event MarComm Management (i.e. Build, major product launches, live online events, etc.)
  • Understand the developer audience and the importance of capturing not just the minds, but also the hearts of developers worldwide
  • Constant innovation on how to globally scale programs, leveraging our digital assets and global field teams. Work with our subsidiaries around the world, empowering the Field marketing efforts who are your ‘feet on the street’ locally bringing our programs to life
  • Working with teams across MSFT to ensure our developer messages fit into the broader overall editorial calendar and our developer outreach aligns to the broader developer audience strategy
  • A minimum of 3+ years of marketing communications execution experience (events, demand generation, social media, etc.)
  • Demonstrated understanding and experience with marketing analytics
  • This role requires a strong knowledge of (and passion for) our global developer audience and related technologies
  • You must have a creative and open-minded approach to technical marketing and display the ability to challenge convention. The ideal candidate will be forward thinking and have the analytical ability to articulate a strategic vision and then deliver against it
  • Excellent written and verbal communication skills that allow you to synthesize strategic messages into key value proposition for the audience
  • Experience leading and driving multiple complex, global projects spanning different business and disciplines with a laser sharp customer-focus
  • The ability to influence for impact across the company is important and we are looking for someone with a collaborative, outcome-driven reputation for leading others who may not report directly to him/her
  • A minimum of 3+ years in the technical product marketing/management space with a proven track record of leading initiatives at (global) scale. A business and/or technical degree is required, MBA preferred
2

Senior Audience Marketing Manager Resume Examples & Samples

  • Champion the voice of IT Pro audience by driving insights, defining messaging & positioning, building desired customer journeys and flows
  • Lead the development and execution of the overall IT Pro strategy, and provide guidance on how DX channels should integrate plans/tactics in order to maximize outcomes and performance
  • Work across the Subsidiary (in particular the C+E team) to align IT motions and champion the IT Pro as part of integrated campaigns
  • Lead the IT Pro virtual team that includes a strong partnership with the IT Pro Evangelism motion
  • Serve as the ROB (Rhythm of the Business) lead for the IT Pro business within DX including monthly and quarterly business reviews, MYR, and all other executive reviews
  • Partner with key stakeholders to launch innovative marketing campaigns and programs to expedite adoption of Microsoft Cloud, Windows Server, System Center and Windows 10
  • Provide regular and timely reporting on key performance indicators/ metrics to LT and field, along with implications and insights based on the data, compete landscape, and overall market trend
  • Demonstrate rigor around financial management in alignment with budget and forecast
  • IT Camps motion
  • CPE IT Pro Score (Customer satisfaction survey)
  • Online Learning for IT Pros
  • Experience of working in complex organisations and a track record of v-team accomplishments (cross boundary collaboration and interpersonal awareness)
  • Strong marketing experience essential
  • Demonstrable ability to have a deep level of technical understanding on IaaS and Hybrid Cloud solutions
  • Develop an understaning of key competitors and their go to market offerings
  • Proven track record of strategic organizational impact and influence
  • Deep marketing competencies/skills & experience, including Social Media
  • Deep knowledge and insight about audience and markets
  • Deep understanding of IT industry (Microsoft and related software/service providers) with a particular focus on the different Cloud scenarios
  • Understanding of the impact of technology and business trends on the local ecosystem and effective use of PR
3

Audience Marketing Manager Resume Examples & Samples

  • Timely implementation of circulation plans - which includes copy writing, working with in house designer on eblasts, wrap covers, and direct mail. All aspects of marketing campaigns are fully planned and implemented by Audience Marketing Manager, including email set up and deployment, wrap cover printing, direct mail list analysis and purchase, printing, and mailing, and telemarketing campaigns
  • Suggest and develop creative and innovative new packages and test options - for marketing and fulfillment. Improve response, save money, use new technology
  • Analysis of marketing and circulation program performance with follow-up conclusions and recommendations. Must be willing to test and try more effective response methods
  • Must be able to model circulation plan to determine likely outcome and adjust plan as necessary to achieve desired goals
  • Manage paid subscription renewal efforts
  • Must have experience marketing with Social Media channels
  • Conduct occasion mock audits to prevent any actual audit errors or concerns
  • Experience in circulation/fulfillment management
  • Strong marketing skills, must write copy and work with graphic artist
  • Ability to obtain competitive bids, negotiate prices, coordinate and manager vendors for timeliness and for top quality printed material production
  • Detail oriented – must be able to handle multiple projects concurrently within deadlines
  • Solid communications skills - verbal and written
  • Computer skills: must have EXCEL training and the capability to set up and deploy digital editions and eblasts
  • Ability to self-motivate with a “can-do” attitude, will be working in a different location than department director
  • Experience with social media marketing and tracking
4

Senior Audience Marketing Manager Dx Resume Examples & Samples

  • Creating a strategic plan for Cross-Industry ISVs designed to accelerate the ROI for partners developing solutions on Microsoft’s platforms
  • Evangelizing our Cross-Industry ISV partner thought leadership and differentiation at internal and external forums
  • Identifying best practices and insights that will drive the success of the DX field in their engagement with Cross-Industry ISVs, including aligning with Microsoft sellers
  • Collaborating closely with marketing and partner organizations to drive discoverability and awareness of Cross-Industry solutions
  • Working with global field and marketing teams to ensure Cross-Industry ISV solutions are promoted in relevant regions
  • Delivering ongoing industry, trend identification, and competitive insights to the organization
  • Minimum of 7 years of experience in marketing and sales or business development with a proven record of influencing and defining partner programs to grow new businesses
  • Technical Skills: Experience in Cloud computing, productivity and device platforms. Deep understanding of technologies, business drivers, and emerging trends. Knowledge and passion for driving adoption of Microsoft platforms
  • Professional Skills: Executive presence and a proven record of building trusted relationships with and influencing senior executives. Exceptional leadership and community building skills. Cross-group collaboration skills with exceptional verbal and written communication. Highly motivated, results-driven with exceptional decision-making and follow through. Strong organization / prioritization and analytical skills are essential
  • Qualifications: bachelor’s degree in Business or Engineering or equivalent discipline required. MBA preferred
5

Audience Marketing Manager Resume Examples & Samples

  • Landing Corporate (GTM) programs via exceptional promotion and go-to-market strategies for partners, customers , field marketers and sellers
  • Collaborating with Learning Areas Sales Leads & PS Edu Leads to land a) worldwide GTM programs and offers and b) enables MS Learning Sales revenue-
  • Enabling outbound and inbound marketing opportunities (i.e. web, MVA, store) as scalable programs to ensure end customers are aware, successfully using the content and adopting our technologies
  • Driving efficiency and innovation within existing programs as well as facilitate development of new ones
  • Delivering ongoing market, trend identification, and competitive insights to the organization
  • Providing feedback to the worldwide Marketing team on a) effectiveness of campaigns, b) feedback from field teams and c) end customer
  • Be the spokesperson in the industry for the MS Learning Experiences team. Attend and speak in industry conferences on our mission and strategy
  • Having exceptional professionalism and executive presence in dealing with both internal and external senior leaders
  • Relevant experience in partner or product marketing and sales
  • Experience with marketing automation and analytics technologies
  • Strong understanding of mobile and cloud computing technologies, business drivers, and emerging trends
  • Exceptional leadership skills and community building
  • Extensive knowledge of partner programs and deep marketing skills
  • Ability to work in ambiguous environment and create white space opportunities
  • Results driven; strong analytical skills with exceptional verbal and written communication
  • Exceptional decision-making, conflict resolution, negotiation skills, and follow through
  • Qualified Degree (Bachelor in Business, Engineering or equivalent) required; Graduate degree in Business preferred
6

Audience Marketing Manager, Digital Resume Examples & Samples

  • Create, execute and track marketing plans to achieve traffic and registration objectives for GEMG editorial and custom campaigns
  • Establish and continuously refresh digital marketing best practices to optimize tactics, including A/B testing, messaging tactics, segmenting, etc
  • Develop messaging and copy for audience marketing communications, including emails, digital ads, social media, etc
  • Leverage available social media platforms (e.g. Twitter, Facebook) to enhance visibility and audience engagement for editorial and client campaigns
  • Identify, negotiate and manage strategic partnerships to help achieve GEMG audience objectives
  • Monitor, analyze, and report on audience marketing results
  • 3+ years of experience in audience marketing preferred
  • Proven track record in developing and executing digital marketing campaigns
  • Strong skills in analytical and strategic thinking; ability to understand and use relevant information about market issues and audience interests to develop compelling messaging
  • Experience in SEO, paid traffic and social media marketing social media marketing highly preferred
  • Knowledge of HTML, Adobe Dreamweaver, and web-based email platforms preferred
  • Experience with using Google Analytics and other digital analytics tools preferred
  • Creativity and a high degree of organization skills
  • Knowledge of government market preferred
7

Senior Audience Marketing Manager Resume Examples & Samples

  • Customer Engagement –Develop and execute programs to drive engagement with mid-sized customers working in partnership with sales, GTM, Product Marketing team to understand priority customer opportunities and build engagement strategy and build programs that supports customer success, customer satisfaction and revenue growth goals
  • Channel Owner – Own the strategy and execution of email channel and Executive Briefing events for mid-market segment
  • Local and Regional Enablement - Develop customer engagement playbook and socialize with regional and local marketing managers to enable those partners to execute engagements locally
  • Rhythm of the Business – track & analyze performance of all engagement channels for mid-market audience and drive necessary adjustment plan, have regular engagement with sales partners and regional and local marketing managers
  • Innovation – be an active player to bring new ideas to decrease churn, increase revenue growth, adoption of new features that support customer success
  • 8-10 years of marketing experience building strategy and execution of relationship marketing, lifecycle marketing and account based marketing
  • Strong decision-making & critical thinking ability; able to develop unique methods of analysis where traditional methods do not yield results
  • Be able to effectively drive cross-group communications and cooperation, using strong communication, project management, and organizational skills
  • Deep ecosystem insight, including the competitor landscape, emerging trends, best-in-class marketing, relationship marketing expertise
  • Global experience preferred
8

Audience Marketing Manager Resume Examples & Samples

  • Planning and managing your business. You will build an integrated district-level executive engagement marketing plan in collaboration with solutions marketing and Line of Business marketing counterparts; develop a communication plan for our CXO contacts; provide research and insight on executive contacts; and deliver strategic guidance on relationship-building opportunities to local sales teams
  • Executing marketing programs. You will help market, execute, and track corporate-led activities such as CxO summits; develop and execute local executive relationship marketing activities; identify and support complementary third-party/influencer relationship-building channels, such as business associations and industry organizations
  • Measuring results. You will regularly track and report on the success of your marketing initiatives, measured by: sales impact (lead generation/opportunity optimization), customer satisfaction (Enterprise Customer Satisfaction survey improvements), net new contacts and increased customer advocacy
9

Audience Marketing Manager Resume Examples & Samples

  • Driving an impactful customer-focused marketing strategy that accelerates and optimizes opportunities and improves perception of Microsoft & Bing Ads with Canadian agencies & direct advertisers
  • Identify lifecycle opportunities and challenges (Onboarding, Retention & Churn) with Canadian small & medium advertisers
  • Leverage standard engines/content for reach (event, digital, social)
  • Defines segment audience priorities for the sales region’s new and existing customer audiences
  • Develops annual customer contact strategy. Work closely to increase visibility & revenues with local Co-Marketing partners
  • Creates customer data/targeting strategy and priority contacts strategy
  • Manage marketing budget, vendor resource and allocation to plan
  • Develop and manage excellent relations with global marketing teams to align and support sales priorities. Work closely with Canadian sales team including Heads of Strategic & SMB Sales and Business groups
  • 5 or more years of successful online marketing experience
  • Experience with search marketing and online advertising
  • Experience of working or supporting a sales and or service team in a direct sales model
  • Deep experience with demand generation engines, tools and processes: telesales and associated KPIs, CRM administration and queries, sales alignment
  • Strong analytical and insights development skills
  • Ability to adapt quickly and manage changing and tight deadlines
  • Experience with trade and event marketing and collateral development
  • Vendor/agency and budget management experience
  • Excellent cross-group collaboration skills
  • Advanced oral and written communication skills, planning and organizational abilities
  • Strong knowledge of the Canadian agency & fortune 500 landscape
10

Audience Marketing Manager Resume Examples & Samples

  • Deliver quarterly marketing plans designed to fulfill lead goals and nurture engagement. Build business case for investment
  • As the business leader, drive marketing strategy, including show flow and demand generation for the Government Cloud Forum including digital and social engagement. Leverage content to extend virtually to thousands of customers. Create event that drives new business and velocity on current pipeline
  • Deliver Customer Immersive Experiences and MTC engagement for managed FED & SLG segments
  • Design engaging first & third party event experiences that create new relationships with key business decision makers in government across DOD, Civilian and State & Local events
  • Find new ways to scale programs to thousands of customers
  • Track and analyze program effectiveness and measure marketing contribution to marketing qualified leads and pipeline
  • Proactively communicate with sales & marketing leadership
  • Provide feedback to worldwide teams and share competitive intelligence from the events
  • Develop immersion strategy built on account-based marketing. Develop appropriate plans to establish contact, nurture and convert leads through immersive experiences
  • Provide insightful executive updates via MBR, State of the Business and key leadership team engagement with sales general managers
11

Audience Marketing Manager Resume Examples & Samples

  • 5+ years of related experience in the following areas
  • Program Management and related skills for large, complex, global programs
  • Digital Marketing planning and execution (web, email, social)
  • Strong business acumen and ability to connect concepts across Marketing, Operations, and IT functions for shared outcomes
  • Deft ability to capture requirements, translate into clear actions, and create solutions
  • Technical expertise with web ECMs and related technologies
  • Knowledge and experience in social media planning
  • Experience with Marketing Automation and CRM systems
  • Working with and driving great results from agency and vendor teams
  • Defining success metrics, measuring impact, analyzing results, driving improvement and optimization
12

Multicultural Audience Marketing Manager Resume Examples & Samples

  • Plan and lead successful marketing channels and campaigns that drive solution adoption, scale, and revenue for US Multicultural segments
  • Support the Multicultural Center of Excellence delivering future forward industry thought leadership and centralized sales enablement for revenue growth
  • Support US Agency Team focused on relationship building with MC agency decision makers and client influencers
  • Support Vertical Marketing Managers & Center of Excellence experts to integrate MC point of view into all marketing activities and vertical sales enablement
13

Audience Marketing Manager Resume Examples & Samples

  • Understand Enterprise marketing Team’s strategic position and deliver Insights on Global and Local Marketing execution supported by data
  • Establish and communicate modern marketing vision / strategy through measurement innovation across our stakeholder community, Leadership Team and field (Enterprise Marketing Leader)
  • Drive and Manage globally the Pipeline and Revenue Contribution from Marketing (Global execution and Field Execution) to enable connected sales and marketing
  • Lead with data and evolve the data driven culture in the Enterprise Audience Marketing Team at Corp as well as with the Field Enterprise Marketing Leaders
  • Develop/Evolve Metrics and KPIs to measure the Marketing contribution towards Pipeline and Revenue globally Maintain, Evolve and manage Portfolio of tools and reporting capabilities
  • Solid understanding of Databases and Data Models incl. SQL
  • Ability to translate Business Questions into a data Analytics/Data Science language
  • Strong x-Group collaboration skills (Corp and Field)
  • Knowledge of B2B Marketing
  • Knowledge and experience in Pipeline Management and Measurement
  • Ability to lead projects, report status and manage/mitigate issues and risks
  • Ability to drive consistency and change in a complex global environment
  • The successful candidate will have a great blend of strategic analytics background coupled with a drive towards execution and delivery
  • The ideal candidate will possess business and field experience
  • Develop the metrics and conduct ongoing analysis of content consumption, quality and impact to drive continuous improvement
  • Experience developing and landing positioning and messaging
  • Exceptional business and project management skills
  • Proven experience leading complex projects and virtual teams under pressure
  • Demonstrated leadership, a track record of results, and the ability to apply creativity, critical thinking and solution-mindedness in a dynamic working environment
  • A passion for Microsoft technologies
  • Proven communication skills, both written and verbal - with an eye for detail
  • Experience and confidence presenting to and collaborating with senior executives
  • Eye on speed to market with an ability to drive a fast-pace across a highly-matrixed environment Demonstrated ability to have fun
  • The successful candidate will have a great blend of communications and project management skills coupled with a drive towards execution and delivery
  • 7+ years of enterprise marketing & communications experience
  • Bachelor’s Degree or equivalent experience; Master’s preferred. Candidate preferably will hold a communications or business related degree
14

UKI Audience Marketing Manager Resume Examples & Samples

  • Expectation overview for Audience Marketing Management: Actively manage planning, development, project management and of integrated marketing programs for audiences including awareness, demand generation, pipeline building and pipeline acceleration. In order to run the campaigns you will partner with an Execution Marketing Manager. Collaborate with various internal
  • Bachelor's Degree in Business, specialization in Marketing preferred
  • Excellent business-orientation and analytical skills combined with a focus on results
  • Ability to work collaboratively and act as ‘One Team’ with other marketing teams and colleagues
  • Excellent communication and presentation skills, ability to communicate effectively with peers and management
  • Ability to challenge complexity
  • A passion to establish and maintain positive relationships with partners
  • Extensive experience of campaign management including all elements of the marketing mix including events, social, digital, tele and co-marketing with partners
  • Experience managing the creation and execution of effective marketing programs, product launches and promotions
  • Relevant software / technology industry knowledge preferred
  • Experience working experience in matrix environment and engaging with global, regional and local sales, marketing and business development teams
15

Audience Marketing Manager Resume Examples & Samples

  • Co-lead and manage the One Commercial narrative development partnering with C+E, own landing of the narrative and relevant contents for the field
  • Collaborate with Industry and Public Sector teams to drive messaging alignment and consistent content storytelling architecture
  • Develop world-class contents targeting C-level and BDMs, connecting the contents to Digital Transformation Global Engagement Program for integrated customer journey across the owned and paid channels and landing with the field execution guide
  • Own Enterprise Story track at WW Executive Briefing Center (EBC) partnering with Executive Engagement team, advise, train and support Microsoft’s top speakers at EBC to pitch One Commercial story to customers
  • Lead the Enterprise Insights program to draw and share the latest point of views on market trends and audience insights with the executive sponsors and field community across the company
  • Advise and collaborate on the Global Event strategy for the C-level messaging and contents
  • Strategic thinker and storyteller who’s also not afraid to be execution-oriented
  • An active thought leadership, innovation, and technology trend seeker to deliver deep and pointy audience insights
  • Must have exceptional messaging and writing skills suitable for C-level audience
  • Extensive cross-group collaboration and project management skills to drive consensus and decision amongst competing interests and timeline
  • Ability to work effectively at all levels with poise and professional maturity, in a fast-paced, often-ambiguous environment
  • A passion for Microsoft technologies and spirit to do amazing things on a global scale
  • The successful candidate will have a great blend of strategic communications and content development experience coupled with a drive towards execution and delivery
  • The ideal candidate will possess 8+ years of business and field experience and hold a communications or business related degree
16

UK Audience Marketing Manager Resume Examples & Samples

  • Driving an impactful customer-focused marketing strategy that accelerates and optimizes opportunities and improves perception of Microsoft & Bing Ads with managed agencies & direct advertisers
  • Provides customer insight and marketing intelligence, determines how to prioritize and best localize messaging guidance, and defines the customer contact strategy including executive briefings & product roadmap updates
  • Owns audience marketing strategy for segment: story, partnerships, engines
  • Drive connected sales and marketing engagements with premium segment
  • Drive industry engagement through PR, industry bodies, influencers, events…
  • Develops annual customer contact strategy
  • Applies customer and competitor insight to marketing strategy and plan
  • Creates segment plans for driving demand generation aligned with sales teams & global marketing team
  • Develop and manage excellent relations with global marketing teams to align and support sales priorities
  • Advertiser satisfaction (ADSAT)
  • Revenue attainment – UK market
  • Customer Engagements
  • Proven success as an excellent collaborator across multiple groups on multi-faceted marketing issues
  • Strong marketing experience across sales, service and marketing in an online environment
  • Strong knowledge of UK online industry
  • Previous experience working within a global media organization preferred
  • Previous experience in managing agency relationships
  • Experience in search advertising and media agencies are a must
  • Deep project management experience. Ability to identify required resources/team members, drive a sense of common purpose and shared goals/vision, and deliver results as an outcome of ongoing or time-bound work
  • Ability to understand a complex business and growth levers in order to formulate a sound marketing strategy that will have maximum business impact
  • Ability to draw insights and conclusions from diverse data sets and customer feedback and then translate into business actions
  • Strong critical thinking ability; able to develop unique methods of analysis where traditional methods do not yield results
  • Strategic perspective, analytical skills, creativity, and a passion for online advertising
  • Excellent communications skills and ability to collaborate across teams at all levels of the Microsoft organization
  • Bachelor’s degree required; Business or Advertising major preferred
17

Senior Audience Marketing Manager Resume Examples & Samples

  • Prefer 10+ years’ experience in marketing and product strategy
  • Strong analytical and strategic competences
  • Experience with running global initiatives and rolling out worldwide marketing campaigns
  • Understanding and experience in the Government customer segment
  • Demonstrated self-starter with the ability to work in an ambiguously defined environment A very strong cross-team collaborator with a successful track record of leading and motivating cross-company virtual teams to drive results
18

Audience Marketing Manager Resume Examples & Samples

  • Manage relationship with Commercial Sales and Marketing teams
  • Translate sales objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support
  • Provide ongoing data and insights on strategic accounts and contacts within these accounts
  • Support ABM leadership in selecting the most appropriate candidate accounts for one-to-one (large account) marketing execution
  • Educate account executives on the potential role of marketing within global/strategic accounts
  • Partner with field to execute marketing programs on behalf of sales, and demonstrate to account teams how they can execute program elements on their own
  • Identify internal and external resources for use in marketing execution for global/strategic accounts
  • Understand which internal organizational marketing campaigns and assets to leverage for strategic account engagement planning
  • Orchestrate ongoing account check-ins with account executives to ensure account goals, key contacts and account plans remain on track, and discuss upcoming account requirements and modifications
  • Internally promote account-specific engagement marketing plans, updating these plans based on account executive collaboration
  • Coordinate dependencies across our marketing automation tools, websites, and content teams
  • Clearly define roles and responsibilities across multiple teams in a fast-changing landscape
  • Adaptability – Remains resilient and constructive when faced with change. Able to shift approaches when situations change
  • Customer focus – Considers customer needs and reactions when evaluating effort and trade-off decisions
  • Drive for results – Builds plans that consider potential obstacles and immediate and long-term consequences. Willing to take risks and create short-term wins when perfect solutions are not possible
  • Communication – Communicates with individuals from other teams or organizations, and listens carefully to how they perceive mutual issues or opportunities. Identifies areas to partner on cross-group initiatives to achieve joint or complimentary goals
  • Influence for impact – Demonstrates openness and acceptance to others' ideas. Adapts his or her style to most effectively engage and influence the target audience with clarity and persuasiveness. Understands unstated or less obvious reasons for others' concerns, behavior, and perspectives
  • Five+ years of previous marketing experience, ideally in a named or strategic account model
  • Demonstrated experience of delivering results through the collaborative work of a cross-functional team
  • Experience running global programs and engaging with a global set of stakeholders
  • At least one year of internal experience preferred (which helps to navigate culture and/or politics of the organization)
  • Three to five years of relevant industry experience
  • Proven experience working successfully with sales teams
  • Proven track record of delivering results in a fast-paced and always changing environment
  • Ability to handle conflict and make trade-offs without sacrificing the long-term vision
19

Audience Marketing Manager Resume Examples & Samples

  • Develop and execute an account based marketing plan for the respective district; inclusive of a targeting, engagement and conversion strategy, that supports the execution of the technical and business agenda with named accounts
  • Review pipeline health (at workload level) to direct and adjust marketing execution for strategic impact
  • Participate as District LT member and represent all FSLT landed marketing activity and resources; measure and communicate: marketing impact (Known prospects, MAQLs, SQLs), District consumption of marketing programs, and stalled/aging MAQL’s/SQL’s for seller action
  • Planning and managing district marketing plan
  • You will participate in the planning process with sales, services, and partner teams; strategize and identify targets; stay up to date on market trends; manage your budget; and align with sales priorities
  • Executing marketing programs as part of iterative multi-touch campaigns aligned with local sales priorities, including coordinating activities such as roundtables and customer briefings
  • Measuring results: Regularly evaluate return on marketing investment; participate in analyzing our top deals to help target future marketing; participate in monthly business reviews
  • Opting-in to available activities for national campaigns that reflect local sales priorities
  • Consuming and replicating best practices for content, logistics, and budget
  • Developing additional campaigns/activities to fully address whitespace
  • Proactively integrating Partners into marketing campaigns and opportunities
  • Deliver clear CTAs against marketing tactics and generate MAQLs
20

Audience Marketing Manager Resume Examples & Samples

  • 5+ years of previous event planning, marketing and/or communications experience
  • Demonstrated experience delivering results through the collaborative work of a cross-functional team
  • Experience running global programs and engaging with a global set of stakeholders preferred
  • Proven experience working successfully with customer, partner or recruiting teams
21

Audience Marketing Manager SMB & EDU Resume Examples & Samples

  • Strategy and Ideation
  • Develop consumer strategies taking in to account the key bets and beats of our retail business
  • Host brainstorming sessions with leadership, creative team, and working teams
  • Drive alignment down, across and up in the organization to strategies and big ideas in support of working towards a common goal
  • Collaborate with creative teams to build creative to meet consumer strategy
  • Executional excellence
  • Develop planning and communication rhythms with Microsoft partners that ensure consistent alignment
  • Collaborate with key Microsoft Stores stakeholders, including Experiences and Marketing,
  • Merchandising, Store Operations, Readiness, Digital Storefronts to ensure strategies are understood and adopted
  • Develop and manage of cross-team communication vehicles to track campaigns, priority and follow through, including the facilitation of cross-functional team meetings
  • Think forward to multi-task and manage current executions, while planning 4-6 months out for future campaigns
  • Actively monitoring marketing performance and proactively addressing areas for improvement and standardization in our marketing go-to-market approach