Account Marketing Manager Resume Samples

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EP
E Prohaska
Esta
Prohaska
46646 Fausto Hollow
Boston
MA
+1 (555) 655 7785
46646 Fausto Hollow
Boston
MA
Phone
p +1 (555) 655 7785
Experience Experience
11/2016 present
Houston, TX
Account Marketing Manager Tsa, Aso, Msg
Houston, TX
Account Marketing Manager Tsa, Aso, Msg
11/2016 present
Houston, TX
Account Marketing Manager Tsa, Aso, Msg
11/2016 present
  • Conduct relevant reporting activities to measure the efficiency and commercial success; manage budgets and costs within agreed measures
  • Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy
  • Understand the US consumer retail environment including distribution points, share of buy, competitor concepts and support tools
  • Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
  • Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out
  • Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
  • Secure the highest share of space, within key destination doors and locations
03/2013 07/2016
Dallas, TX
Online Account Marketing Manager
Dallas, TX
Online Account Marketing Manager
03/2013 07/2016
Dallas, TX
Online Account Marketing Manager
03/2013 07/2016
  • Manage the execution of account programs from the development of the creative brief, to design management, to production and final in-store implementation
  • Manage budget development to support all account initiatives & marketing executions
  • Own the wholesale account relationship and work with them to best understand their growing business and our opportunities
  • Assist & help lead with Key Account presentations
  • Manage Key launch seasonal in-store programs
  • Drive and assist in fixture and in-store account approval process
  • Manage in-store directives and execution at the field level
09/2006 01/2013
Los Angeles, CA
Account Marketing Manager
Los Angeles, CA
Account Marketing Manager
09/2006 01/2013
Los Angeles, CA
Account Marketing Manager
09/2006 01/2013
  • Develops and implements strategic framework for identifying, analyzing and structuring co-marketing programs in support of carrier’s device strategy
  • Supports the sales Organization by developing local collateral including presentation materials, and executing carrier and dealer contracts
  • Manages Advertising and media agencies for Carrier account. Plans and implements advertising programs consistent with marketing and product objectives
  • Develops marketing programs for added value opportunities, including but not limited to, events, on-line, or promotions
  • Proven track record of driving sales through the execution of successful marketing plans
  • Guarantee brand leadership among Key Accounts through optimal planning and execution of all key account marketing elements
  • Increase adidas business and KA brand share in country's KA's, getting a strong collaboration with Sales team
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of California, Berkeley
Bachelor’s Degree in Marketing
Skills Skills
  • Highly collaborative with strong communication skills
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
  • Strong analytical skills
  • High influencing skills and ability to make fact based decisions
  • Ability to work effectively within a team environment and under pressure
  • Previous experience in Category Management or Merchandising / Ranging / SMU / Sales
  • Structured, organized and process orientated
  • Intermediate to advanced skills in MS Office
  • Fluent in English
  • Category management / merchandising experience or account marketing / sales: 3 years
Create a Resume
1

Account Marketing Manager Resume Examples & Samples

  • Coordination, development and delivery of Account Marketing Plans and trade mktg support packages
  • Collect, analyse and evaluate key account data and information
  • Review and improve plans and strategy
  • Communication with internal suppliers in order to rollout the Account Mktg Plan with success
  • Budget responsibility – SWB and SOS
  • Report and Best Practice
  • Experience in similar position (Channel Trade Mktg Manager, Key Account Manager)
  • Degree in business administration or related area
  • Advanced command of English, written and spoken
  • Local language
2

Account Marketing Manager Tsa, Aso, Msg Resume Examples & Samples

  • Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
  • In each facet and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
  • Secure the highest share of space, within key destination doors and locations
  • Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
  • Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out
  • Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation)
  • Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy
  • Conduct relevant reporting activities to measure the efficiency and commercial success; manage budgets and costs within agreed measures
  • Understand the US consumer retail environment including distribution points, share of buy, competitor concepts and support tools
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact based decisions
  • Structured, organized and process orientated
  • Previous experience in Category Management or Merchandising / Ranging / SMU / Sales
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
  • Ability to work effectively within a team environment and under pressure
  • Intermediate to advanced skills in MS Office
  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • Category management / merchandising experience or account marketing / sales: 3 years
3

Account Marketing Manager Resume Examples & Samples

  • Assisting in the setup and preparation for seasonal and monthly sales appointments
  • Sample tracking and processing for Ecommerce and Catalog,
  • Creating and maintaining seasonal assortment cads
  • Making sure all inputted orders are accurate,
  • Weekly selling analysis and running available to sell reports
  • Follow up on past cancel orders and reports, ship ready orders and other misc. projects, errands and duties,
  • Coordinate communication with Account Services, Planning, Associate PLM’s and Retail Marketing
  • Superior organizational skills and excellent communication skills; team oriented and outgoing
  • Ability to multi-task and meet deadlines; highly detail oriented and meticulous
4

Online Account Marketing Manager Resume Examples & Samples

  • Manage the execution of account programs from the development of the creative brief, to design management, to production and final in-store implementation
  • Own the wholesale account relationship and work with them to best understand their growing business and our opportunities
  • Play a leadership role with retail development, retail presentation, brand design and sales partners through the account marketing program development process, season after season
  • Lead identification of seasonal account initiatives
  • Manage budget development to support all account initiatives & marketing executions
  • Support all aspects of the business in Apparel, Footwear & Accessories by executing the creation of customized comprehensive retail marketing programs
  • Manage in-store directives and execution at the field level
  • Manage Key launch seasonal in-store programs
  • Drive and assist in fixture and in-store account approval process
  • Daily/weekly interaction with internal/external visual teams to ensure account objectives are met
  • Assist & help lead with Key Account presentations
  • Collaborate with key licensee partners associated with key accounts for brand initiatives
5

Account Marketing Manager Resume Examples & Samples

  • Champions Carrier device launches. Manages Carrier marketing strategy. Develops short and long-range strategy for the marketing of carrier products including identification of brand extension opportunities. Manages promotional activities and co-branded marketing communications programs
  • Manages all GTM activities related to Public Relations, advertising, sponsorships, merchandising and field marketing. Plans, manages and implements short and long range marketing plans and programs in conjunction with management
  • Manages Advertising and media agencies for Carrier account. Plans and implements advertising programs consistent with marketing and product objectives
  • Evaluates effectiveness of advertising programs through analysis of responses and sales indicators
  • Develops and manages training programs, materials, and schedule
  • Consults with product management, sales and internal/external organizations to develop and implement plans
  • Develops and implements strategic framework for identifying, analyzing and structuring co-marketing programs in support of carrier’s device strategy
  • Develops marketing programs for added value opportunities, including but not limited to, events, on-line, or promotions
  • Requires expert knowledge within a marketing field and ability to integrate critical information from many diverse areas. Requires extensive practical and industry knowledge
  • Review market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends, which impact possible new branding opportunities and directions
  • Develops strategies to target demographics such as age, culture, language and geography
  • Supports the sales Organization by developing local collateral including presentation materials, and executing carrier and dealer contracts
  • Where applicable, will present new devices and lead the New Product Introduction Process with Carrier, Dealer and Agent Leadership – this includes formally presenting plans at National Tradeshows including CES, CTIA and the possibility of Mobile World Congress
6

Account & Marketing Manager Manager Resume Examples & Samples

  • Bachelor’s or preferably Master’s degree in chemistry of chemical engineering
  • Minimum 3 years of relevant sales experience, marketing and Marcom experience is a benefit
  • Experience in chemical processes and business environment
  • Higher education in Business Management would be an added advantage
  • Highly effective negotiation and communication skills, team player and a self-starter
  • Good Business Warehouse skill required, SAP and Archiva skills is a benefit
  • Proficiency in English
7

Omni Channel Account Marketing Manager Resume Examples & Samples

  • 3-5 years previous experience with relevant retail ecommerce merchandising background, with strong marketing understanding preferred
  • Intuitive grasp of customer and a drive to impact and satisfy customers
  • Strong understanding of digital landscape (online merchandising, digital marketing) and how to translate that into increasing business
  • Ability to generate innovative insights from analysis, communicate results effectively, and work with business partners in developing and implementing new programs to drive results
  • Excellent project management and organization skills: self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects and adhering to tight and demanding deadlines
8

Account Marketing Manager Resume Examples & Samples

  • Ensure local integration of AM into the global KAM Excellence process: AFB > SBP >JAPs > AMP > SELL-IN > RETAIL INTRO getting a strong collaboration with local commercial department
  • Increase adidas business and KA brand share in country's KA's, getting a strong collaboration with Sales team
  • Guarantee brand leadership among Key Accounts through optimal planning and execution of all key account marketing elements
  • Ensure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with commercial department
  • Localization and accomplishment of the AMEP process calendar in the country
  • Develop, with support of regional contact, competitive Account Marketing Plans, designed specifically for our Key Accounts, based on the STAPs and JAPs (developed and provided by the commercial team); focused on improving both sell in and sell out, ensuring quality growth
  • Foster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPIs within the Key Account
  • Align local Key Account Plans with overall Global/Regional in-line strategy /Monitoring results/ROI of Key Account Marketing activities as outlined in the Account Plans
  • Serve as main contact with local agencies to implement efficient and profitable AM plans
9

E-key Account Marketing Manager Resume Examples & Samples

  • Direct B2C/B2B eCommerce experience (Essential)
  • Demonstrated ability to transform strategic thinking into operational business initiatives that deliver tangible business outcomes (Essential)
  • Highly developed knowledge of e-marketing principles and methodologies
  • A good understanding of the technologies and platforms relevant to the delivery of eCommerce activities
  • Proven ability to develop e-marketing tools and instruments
  • Capability to understand various business cultures
  • Ability to communicate a compelling vision, define a common cause and build motivation
  • Excellent relationship management and influencing skills
  • Strong analytical ability
10

Account Marketing Manager Resume Examples & Samples

  • Create framework for Account Marketing process and programs. Oversee Account Marketing team to ensure the team is creating programs that are targeted to and specialized to the support of key accounts, regional accounts and specialty accounts
  • Develop, present and execute integrated marketing programs for Dick's Sporting Goods. Oversee AM team's work on integrated marketing programs for other key accounts (TS, REI, Backcountry, etc.) as well as programs to support larger wholesale account base
  • Manage the creation and execution of seasonal Go To Market programs to drive sell-in and sell-thru of brand initiatives for wholesale accounts
  • Work collaboratively with all cross-functional marketing teams (Brand, RBE, Sports Marketing, etc.) to create seasonal initiative programs that align with seasonal and corporate objectives at wholesale
  • Work with Sales and Agency Marketing Reps to promote Account Marketing programs and to ensure that accounts execute programs appropriately and effectively. Oversee regional dealer advertising to drive brand awareness and traffic to key wholesale partners in markets targeted for high growth potential
  • Oversee all creative materials and programs to ensure we have the best offerings of tools to maximize utilization and ROI of Co-op program. This includes ad templates, photography, event kits, fixtures and graphics, etc
  • Manage Co-op and Marketing Development funds. Work closely with Co-op Agency to ensure that funds are properly allocated and used by accounts. Establish and regulate appropriate guidelines and standards to streamline Co-op process and ensure that funds are maximized
  • Create, manage, and track all applicable budgets to ensure on or under budget performance and all applicable project timelines to ensure on time, high quality deliverables
  • Maintain current knowledge of outdoor industry marketing activities to create closer relationships with key wholesale and establish successful Account Marketing programs
  • Attend Sales Meetings, Trade Shows, Account meetings and other events as necessary
  • BA or BS in Marketing or related field
  • Minimum of 5 years Marketing experience in a corporate environment, with progressive leadership experience
  • Ability to work in fast-paced, deadline oriented environments
  • Proven track record of driving sales through the execution of successful marketing plans
  • Effective communication and teamwork skills, excellent organizational skills, and an outstanding attention to detail
  • Strong writing and editing skills are necessary
11

Sorel Key Account Marketing Manager Resume Examples & Samples

  • Develop, plan, and execute key account marketing strategies that meet brand needs and account-specific objectives. Role is expected to determine, recommend, and deliver long-term account marketing strategies as well as execute seasonal campaign support. Responsible for helping define how a particular strategy can help an account add value to their business and inspire internal creative teams to create content and messaging that works to achieve this by both utilizing existing brand campaign assets as well as advocating and delivering on account-specific needs
  • This position works closely with the Brand Media Manager and agency partners in driving outbound and site marketing strategies for accounts that deliver against SOREL brand objectives while driving lower-funnel account objectives. This position works closely with the SOREL US sales team to understand long-term business drivers for wholesale channel and in determining areas of brand opportunity. This position also works closely with SOREL In-Store Marketing Manager to ensure consistent application in-store across key account channels and in the determination of multi-channel plans for accounts that include an in-store marketing prescence. Approve all key account briefs and approve all creative being delivered by Columbia or the account
  • Responsible for management of timelines and key account planning calendar so that initial key account strategies are ready to present prior to the seasonal sell-in meetings. Work closely with SOREL Operations team in the preparation of seasonal sell-in needs for all of Marketing
  • Responsible for determining and upholding KPIs related to account campaign effectiveness. This includes working closely with US sales, account marketing represenatives, and the SOREL media team to determine KPIs on which campaigns are evaluated. Responsible for recommending online tracking procedures and mechanics to ensure online campaigns are properly tracked
  • Manage key account marketing budget. Work closely with Global Brand Director to make strategic recommendations based on SOREL brand objectives and work closely with finance to manage budget on regular basis
  • Travel to Key Accounts for necessary planning, presentation and follow-up meetings on a seasonal basis. Travel will be as needed and during key times such as pre-lines, line presentation and marketing meetings