Marketing Manager Korea Resume Samples

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SR
S Rowe
Shaina
Rowe
632 Torphy Trail
New York
NY
632 Torphy Trail
New York
NY
Experience Experience
03/2014 – present
Boston, MA
Marketing Manager / Director, Korea
Marketing Manager / Director, Korea
03/2014 – present
Boston, MA
Marketing Manager / Director, Korea
03/2014 – present
  • Develop and execute effective plans to leverage global Visa sponsorships on time and within budget
  • Work in partnership with the content, social media and regional digital teams to develop compelling content and effective activation strategies
  • Direct and manage advertising, media and other agencies
  • Develop and implement integrated marketing strategies/campaigns that support Korea's strategic plans
  • Define KPIs and monitor performance
  • Partner closely with Global, Regional and Country teams (Products, Corporate Communication etc) on the development and implementation of planned activities
  • Track and manage budgets
08/2010 – 12/2013
Detroit, MI
Regional Product Marketing Manager, Korea
Regional Product Marketing Manager, Korea
08/2010 – 12/2013
Detroit, MI
Regional Product Marketing Manager, Korea
08/2010 – 12/2013
  • Partner with the overall Product Marketing team in Menlo Park, California and London, England to help roll out new advertising products and feature enhancements
  • Work with Marketing Communications team to ensure product materials are customized for market use and marketing channels are leveraged
  • Track record of influencing behavior at variety of levels in the organization, including cross-functional managers
  • Partner closely with Sales Training to lead, design and participate in training programs to further product knowledge within Sales
  • Distill and surface market feedback to product teams for new and existing advertising products
  • A passion for Facebook products a plus
  • Developing the marketing strategies with in-depth market intelligence and customer insight including segmentation, customer profile and value proposition
11/2004 – 02/2010
Houston, TX
Marketing Manager, Japan & Korea
Marketing Manager, Japan & Korea
11/2004 – 02/2010
Houston, TX
Marketing Manager, Japan & Korea
11/2004 – 02/2010
  • Empowering G2M functions with relevant G2M material and training
  • Branding - Execute the IFF global brand strategy for Japan and Korea, building the brand image and maintaining brand standards
  • Strategy - Building and executing the Marketing and category strategy for Japan and Korea, supporting the region growth objectives
  • Sensory and Consumer Insights – Train commercial and technical function on targeted methodologies to leverage in Japan and Korea; Sell benefits to customers and develop relevant projects supporting customer success; Leverage Regional expertise to deliver new value proposition and project inflow into your market
  • Support regional marketing activities including sharing JP trends, market information and innovative products
  • Building, managing and leveraging knowledge – Contributes to building IFF knowledge and making it easy to leverage for G2M functions; Leverage knowledge from outside into Japan, as well as advertising Japan initiatives outside
  • To generate data briefings (marketplace, customers, periodicals, consumer insights) and trends presentations supporting IFF value propositions
Education Education
Bachelor’s Degree
University of North Texas
Bachelor’s Degree
Skills Skills
  • Independent, adaptable, self-motivating and result driven
  • Proactive, open minded, positive attitude and up for challenges
  • Strategic and analytical mind, use Enterprise perspective to make choices for creating greater values
  • Strong sense of consumer insights and business implications, continuous to drive improvements in execution details
  • Solid competency in localized skincare or cosmetic category advertising asset production (online and offline)
  • Leadership capability with strong belief in teamwork, willing to walk extra miles to drive cross-functional teams commitment, foster trusted and productive relationships
  • Strong ownership of business to deliver on commitment with excellence
  • Excellent communication, interpersonal and influencing skills with both internal and external customers
  • Willing to frequently travel (<20%)
  • Less experienced candidates with high potential will be considered as Group/Senior Brand Manager
Create a Resume
1

Regional Product Marketing Manager, Korea Resume Examples & Samples

  • Partner with the Korea sales teams to drive product understanding and adoption with advertising customers
  • Localizing and synthesizing product resources as required for the market
  • Partner with the overall Product Marketing team in Menlo Park, California and London, England to help roll out new advertising products and feature enhancements
  • Partner closely with Sales Training to lead, design and participate in training programs to further product knowledge within Sales
2

Marketing Manager, Japan & Korea Resume Examples & Samples

  • Financials - Delivering on the growth and other financial objectives for Japan and Korea
  • Strategy - Building and executing the Marketing and category strategy for Japan and Korea, supporting the region growth objectives
  • Country Category initiatives - Close and collaborative work with IFF Commercial and technical teams to map customer needs and identify growth opportunities; Leading derived business development initiatives from definition, design and planning, to commercialization at key customers in Japan and Korea
  • Regional Category Initiatives – IFF has a number of regional initiatives. The role will involve regional accountability over one or more regional category initiatives
  • Branding - Execute the IFF global brand strategy for Japan and Korea, building the brand image and maintaining brand standards
  • Support business intelligence, from competitor data to trends development and market data
  • To generate data briefings (marketplace, customers, periodicals, consumer insights) and trends presentations supporting IFF value propositions
  • Support regional marketing activities including sharing JP trends, market information and innovative products
  • Direct involvement with major customers, through innovation workshop management, trend presentations, proactive project management
  • Empowering G2M functions with relevant G2M material and training
  • Sensory and Consumer Insights – Train commercial and technical function on targeted methodologies to leverage in Japan and Korea; Sell benefits to customers and develop relevant projects supporting customer success; Leverage Regional expertise to deliver new value proposition and project inflow into your market
  • Building, managing and leveraging knowledge – Contributes to building IFF knowledge and making it easy to leverage for G2M functions; Leverage knowledge from outside into Japan, as well as advertising Japan initiatives outside
3

Marketing Manager Korea Resume Examples & Samples

  • Developing the marketing strategies with in-depth market intelligence and customer insight including segmentation, customer profile and value proposition
  • Positioning the Health Solution of Elsevier and its products to closely align with local healthcare market needs and challenges to lead growth into hospital market and build C-suite engagement
  • Coordinating specific objectives of the sales strategy with internal departments to maximise the operations that support the execution of the overall company strategy in accordance with external market demands and internal profit/ revenue goals
  • Design and implement marketing campaigns to promote our products to target medical institution decision maker and healthcare professionals
  • Managing and execution of the marketing budget
  • Working in conjunction with APAC Central marketing to identify and develop a local marketing plan for the countries within the territory
4

Marketing Manager / Director, Korea Resume Examples & Samples

  • Develop and implement integrated marketing strategies/campaigns that support Korea's strategic plans
  • Manage the day-to-day implementation of the plans
  • Develop and execute effective plans to leverage global Visa sponsorships on time and within budget
  • Partner closely with Global, Regional and Country teams (Products, Corporate Communication etc) on the development and implementation of planned activities
  • Work in partnership with the content, social media and regional digital teams to develop compelling content and effective activation strategies
  • Responsible for the integration of joint marketing activities including clients and merchants within Korea
  • Oversee research in coordination with Research and Analytics
  • Develop appropriate briefs
  • Direct and manage advertising, media and other agencies
  • Define KPIs and monitor performance
  • Track and manage budgets
  • Director hire: Results-oriented with at least 9-10+ years of progressive business experience, with majority in Advertising or Marketing roles that involved strategy & planning as well as execution, preferably across multiple marketing disciplines
  • Manager hire: Results-oriented with at least 7-8+ years of progressive business experience, with majority in Advertising or Marketing roles that involved strategy & planning as well as execution, preferably across multiple marketing disciplines
  • Bachelor's Degree from a relevant field of study is required
  • Proven ability to manage work in highly matrixed organizations with multiple stakeholders
  • Highly skilled at synthesizing complex information from a wide variety of sources or disciplines to arrive at a broader, deeper and well-integrated understanding of the issues and strategic impact
  • Demonstrated track record of implementing brand and marketing strategies based on business objectives and managing marketing programs that delivered measurable business results
  • Experience managing external advertising and communications agency partners
  • Track-record of using digital and social effectively
  • Strong executive presence with highly effective written and verbal communication skills in English and Korean, including the ability to present with impact
  • Powerpoint proficiency for presentation in English and Korean
  • Impressive teamwork and relationship-building skills, and leads by influence and example
5

Marketing Manager Korea Resume Examples & Samples

  • At least 5 years of experience in marketing of healthcare industry, with university degree or above
  • Experience working in MNC environment preferred
  • Agile, proactive and able to go above and beyond the call of duty
  • Integrated marketing experiences with deep understanding of the healthcare market dynamics with strong analytics, including market trends, challenges, structures and segmentations
  • Good experience in business development, product development & product promotion
  • Excellent communications and interpersonal skills-able to manage multiple stakeholders independently
  • Good English communication
  • A team player happy to roll your sleeves up and dive into the action with high energy
6

Marketing Manager, South Korea Resume Examples & Samples

  • Develop short and long term brand marketing strategy and localized growth idea for Korea market, with strong local insights from consumers and market competitive landscape
  • Lead Asia colour cosmetics and facial skincare category strategy and regional advertising assets development
  • Design and implement local communication, advertising, PR and social marketing plan across online and offline consumer touch points
  • Act as a demand creation team leader to support Korea Country Manager to drive business result and P&L profitability
  • Local brand marketing operations
  • Independent, adaptable, self-motivating and result driven
  • Proactive, open minded, positive attitude and up for challenges
  • Strategic and analytical mind, use Enterprise perspective to make choices for creating greater values
  • Strong sense of consumer insights and business implications, continuous to drive improvements in execution details
  • Solid competency in localized skincare or cosmetic category advertising asset production (online and offline)
  • Leadership capability with strong belief in teamwork, willing to walk extra miles to drive cross-functional teams commitment, foster trusted and productive relationships
  • Strong ownership of business to deliver on commitment with excellence
  • Excellent communication, interpersonal and influencing skills with both internal and external customers
  • Verbal and written language -- native in Korea is a must, fluent in English is preferred
  • Willing to frequently travel (<20%)
  • Less experienced candidates with high potential will be considered as Group/Senior Brand Manager
7

Marketing Manager, Korea Resume Examples & Samples

  • Work closely with Head of Marketing in Korea, manage complex initiatives, partner with sales and cross functional partners support in Korea, APAC and US to deliver scalable stories that demonstrate the value of Facebook to marketers
  • Support to develop and execute a calendar for events, sponsorships and speaking opportunities to further transform Facebook’s industry presence in Korea
  • Develop and communicate market dynamics, competitive information, etc. to key stakeholders
  • Partner with sales team, plan and develop promotional and marketing activities for clients and agencies to amplify potential revenue and change Facebook’s industry perception and position in Korea
  • Plan and develop thought-leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of online marketing
  • Work with cross-functional partners to mobilize and evaluate advertiser and consumer research, and use the resulting insights to drive go to market plans
  • At least 8 years and above of relevant professional experience
  • Demonstrated capacity for developing and leading promotional and marketing strategies in an internet and/or advertising environment
  • Experience working with marketers at both agencies and global brands, and expertise supporting and enabling a sales organization in addition to spearheading cross-functional projects
  • Deep knowledge of the advertising, promotion, and marketing industries in the Korea
  • Excellent communication skills in Korean and English - written, verbal and presentation