Cluster Marketing Manager Resume Samples

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ES
E Schuster
Emmie
Schuster
9171 Schaefer Flat
Phoenix
AZ
9171 Schaefer Flat
Phoenix
AZ
Experience Experience
05/2016 – present
Los Angeles, CA
Cluster Marketing Manager South Africa
Cluster Marketing Manager South Africa
05/2016 – present
Los Angeles, CA
Cluster Marketing Manager South Africa
05/2016 – present
  • Proficiency in Microsoft Office applications, budget management, project and time management
  • Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region
  • Honesty, integrity and a passion for hard work
  • Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
  • Qualifications in project and time management
  • Friendly demeanour, positive, enthusiastic and delivers strong customer focused work ethic
  • Communicates key information effectively to all levels of management using a variety of communication tools
12/2012 – 11/2015
Boston, MA
JP Cluster Marketing Manager
JP Cluster Marketing Manager
12/2012 – 11/2015
Boston, MA
JP Cluster Marketing Manager
12/2012 – 11/2015
  • Provide expertise and guidance on Japan communication & Marketing excellence to Regional Marketing Managers in the development of brand and marketing plans
  • Collaborate with AP Regional/Japan Category Managers for the development of OFL & ONL marketing strategies for each product category across channels
  • Develop strategies to drive merchandizing leadership and increase the shopper conversion rate across OFL channels
  • Develop, rollout and measure impact of store staff training across AP
  • Lead all activities around channel, press and social communication
  • Ensure quality and consistency in marketing execution and messaging at POS, in media and social in line with Global and regional guidelines and tools
  • Oversee the management of all merchandising resources across Japan, with direct responsibility for merchandising agencies, merchandising strategies & resource allocation
08/2006 – 11/2012
Chicago, IL
Cluster Marketing Manager
Cluster Marketing Manager
08/2006 – 11/2012
Chicago, IL
Cluster Marketing Manager
08/2006 – 11/2012
  • Responsible for the development of a total communication package for customers and specific trade(s), including advisories, news and updates
  • Communicate key information effectively to all levels of management using a variety of communication tools
  • Creatively minded and has a thirst to work in marketing for the hospitality industry
  • Write and develop email campaigns for specific trade(s)
  • Qualifications in Project and Time Management
  • Execute calculated risks and pre-determine successful outcome
  • Resourcefulness, customer focused and results oriented
Education Education
Bachelor’s Degree in Business
Syracuse University
Bachelor’s Degree in Business
Skills Skills
  • Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
  • Good understanding of Hilton, its core values and management structure
  • Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
  • High energy and the ability to motivate and manage a team - leading by example
  • Demonstrated self-starter with excellent attention to detail
  • Excellent problem solving and decision making skills, can work autonomously whilst keeping all parties informed
  • Demonstrated ability to interact effectively with various levels of management
  • Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role
  • Professional approach, clean and well groomed at all times
  • Proficiency in Microsoft Office applications, budget management, project and time management
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1

JP Cluster Marketing Manager Resume Examples & Samples

  • Collaborate with AP Regional/Japan Category Managers for the development of OFL & ONL marketing strategies for each product category across channels
  • Develop strategies to drive merchandizing leadership and increase the shopper conversion rate across OFL channels
  • Lead the definition & development of Marketing programs in-store and online, ensuring that they are consistent with Logitech’s product category strategies, channel/customer needs and brand image
  • Ensure quality and consistency in marketing execution and messaging at POS, in media and social in line with Global and regional guidelines and tools
  • Set up, drive and ensure monitoring and communication of Marketing KPIs across Japan
  • Provide expertise and guidance on Japan communication & Marketing excellence to Regional Marketing Managers in the development of brand and marketing plans
  • Lead all activities around channel, press and social communication
  • Oversee the management of all merchandising resources across Japan, with direct responsibility for merchandising agencies, merchandising strategies & resource allocation
  • Develop, rollout and measure impact of store staff training across AP
  • Excellent knowledge of the retailer environment and finished seeds
  • Consumer marketing and merchandizing expertise and trade marketing expertise at high level
  • Excellent communication skills online and social
  • Passion for products and brand communication
  • Strong attention to details and quality
  • Demonstrated ability to motivate team and drive execution
  • At least 10 – 15 years of Marketing and communication background
  • Experience in trade marketing and/or marketing communication
  • A solid Retail experience is must. Expertise in FMCG & Fashion markets will be considered as a plus
  • Strong understanding of the marketing tools and experience in driving consumers sellout via winning merchandising concepts
  • Exceptional presentation and communication skills, interpersonal and team-oriented skills
  • Ability to be a motivated self-starter to manage priorities with the ability to influence cross functionally within Logitech
  • Fluent in written and spoken Japanese and English
  • Management experience a must. Passionate to lead/mentor the team. Consistent coaching on a daily/long-term basis
  • Updated CV in Japanese and English is the must
2

Cluster Marketing Manager Resume Examples & Samples

  • College degree in Marketing or Hotel Management
  • Experience of working in a similar marketing position in the hospitality sector
  • Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints
  • Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams
  • Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
  • Demonstrated ability to interact effectively with various levels of management
  • Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role
  • Communicate key information effectively to all levels of management using a variety of communication tools
  • Proficiency in Microsoft Office applications, budget management, project and time management
  • Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritising and identifying productive solutions
  • Ability to influence others in key situations whilst maintaining positive relationships
  • Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity
  • Execute calculated risks and pre-determine successful outcome
  • Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
  • Friendly demeanour, positive and enthusiastic with a motivational attitude
  • Excellent problem solving and decision making skills, can work autonomously whilst keeping all parties informed
  • Creatively minded and has a thirst to work in marketing for the hospitality industry
  • Demonstrated self-starter with excellent attention to detail
  • Resourcefulness, customer focused and results oriented
  • Good understanding of Hilton, its core values and management structure
  • Master’s degree in Business or Marketing
  • Previous experience of working in a marketing role in the hotel industry for a global leader
  • Qualifications in Project and Time Management
3

Cluster Marketing Manager South Africa Resume Examples & Samples

  • Lead the marketing function on cluster level and be the “ marketing Hub” for all key functions such as, regional communications, regional marketing, revenue management, sales, finance, hotel operations, F&B and eCommerce
  • Develop and implement an annual bespoke marketing plan by segment in line with budget requirements to ensure the hotels meet their objectives including revenue and non-revenue targets.This should include an analysis of key source markets and acting as the liaison with any source market agencies
  • Ensure effective market positioning of the hotels is in place, with a focus on driving brand awareness Proactively drive and identify new marketing initiatives to keep ahead of evolving market trends
  • Ensure effective strategies are in place for the entire team, with a focus on driving positive media coverage and building key media relations
  • Independently manage and implement marketing initiatives whilst ensuring all activity is aligned with regional and global activities
  • Awareness of Hilton Worldwide’s global story – along with brand and corporate key messages which must form the backdrop of all communications
  • Develop, proactively manage and implement the annual cluster marketing plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines
  • Responsible for measuring key performance indicators relating to all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
  • Identify opportunities using competitive environment analysis, topical news and consumer trends
  • Seek to develop positive links with bloggers
  • Respond to customer postings as appropriate tackling any customer complaints/issues and seeking to ‘engage’ with customers at all opportunities using relevant tools/techniques
  • Seek to grow social media followers and to enhance interaction with customers on these sites
  • Drive growth of customer database opt-ins via social media
  • Manage the roll out of marketing initiatives to support the hotels in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonors
  • Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
  • Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community
  • Ensure sales and F&B teams receive full marketing support including collateral
  • Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities
  • Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment
  • Manage internal communications in the hotels and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally
  • Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty
  • Recognise and execute opportunities for HHonors as well as other hotel incentive programmes, and manage all hotel level CRM and database requirements
  • Support Line Manager in developing marketing strategy and demonstrate clear outcomes that work to support the commercial strategy of the business
  • Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
  • Responsible for building a coherent social media strategy for the hotels and their outlets
  • Previous Marketing experience in a similar environment
  • Experience of developing, creating and managing promotional campaigns and activities with associated costs and working to budget restraints
  • Complete understanding of key functions relating to cluster strategies and initiatives whilst managing multiple work streams
  • College Degree in Marketing, Communications, or Hotel Management
  • Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
  • Experience in developing and implementing effective and realistic plans and strategies, including budget evaluation, extensive communication written work, management and reporting
  • Outstanding communication skills in all areas of writing, listening and speaking English. High proficiency of native language dependant on location of role
  • Able to think analytically, critically and strategically when faced with unique opportunities and/or challenges, prioritising and identifying productive solutions
  • Demonstrates a sound understanding of commercial awareness and has the ability to influence others in key situations whilst maintaining positive relationships
  • Executes calculated risks with pre-determined successful outcome
  • Able to relate to the communications world and adapt to changing priorities quickly and with ease
  • Outstanding listening and writing skills, has the skills to enthuse and excite others and the talent to convey information with key internal and external stakeholders effectively
  • Strong persuasive and influencing skills coupled with compassion and understanding in reaching best possible conclusion for the benefit of the company
  • Professional approach, clean and well groomed at all times
  • Friendly demeanour, positive, enthusiastic and delivers strong customer focused work ethic
  • Excellent problem solving and decision making skills who can work autonomously whilst keeping all parties informed
  • Creatively minded and has a desire to work in marketing for the hospitality industry
  • High energy and the ability to motivate and manage a team - leading by example
  • Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
  • Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region
  • Develop and maintain good working relationships with various levels of Hilton Worldwide’s personnel including corporate and regional marketing and communications teams, corporate brand, eCommerce, loyalty and partnership teams
  • Proactively develop and maintain effective working relationships with all external customers to include key members of the media, community organisations, local and municipality government officials, local industry organisations as well as suppliers and agencies
  • Excel at being an effective team player to all corporate, regional and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions
  • Previous experience of working in a PR role in the hotel industry
  • Qualifications in project and time management
  • Knowledge of computer design/graphic software
  • Master’s degree in Business, Communications or Marketing
  • Experience of working with key marketing partnerships, media and design agencies
4

Cluster Marketing Manager Resume Examples & Samples

  • Formulating, communicating and measuring the impact of plans and strategies of all marketing and communications activities, advertising, social media, public relations and promotional programmes
  • Achieving highest possible profile for the Hotel across various market segments locally, regionally and internationally
  • Crisis Communications plans and processes
  • Crafting press releases and initiate pitches to media garner coverage for the Hotel
  • Organizing and lead marketing meetings with all relevant departments
  • Creating online banners for online marketing and social media
  • Budgeting and forecasts for Marketing Communications department
  • Able to assist Marketing Communications department to maximize publicity opportunities to generate awareness and demand for its products and services
  • Prospect and establish an expanding base of media to target relevant segments
  • Promote and encourage proper communication to all departments to ensure everyone in the company is aware of current and upcoming marketing promotions, activities and events
  • Able to recommend marketing plans for specific promotions/occasions in advance to ensure maximum media coverage
  • Able to keep track of results from marketing activities and communications
5

Cluster Marketing Manager Resume Examples & Samples

  • Responsible for the development of a total communication package for customers and specific trade(s), including advisories, news and updates
  • Write and develop email campaigns for specific trade(s)
  • Plan and coordinate the design, content and production of customer e-newsletter(s) including writing and editing of the news articles and working with the design vendor on its production
  • Ensure the local content on Maersk Line’s website is up-to-date
  • Plan and develop marketing collaterals to support the sales function and dedicated trade(s); as well as introductory materials for all countries within Saudi Arabia Cluster
6

Cluster Marketing Manager Resume Examples & Samples

  • Access
  • Power Point
  • Word
  • Photoshop
  • Fidélio
  • Micros
  • MULTIMICRO
  • Opéra