Partner Marketing Manager Resume Samples

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LL
L Lubowitz
Laila
Lubowitz
916 Gabriella Spurs
Dallas
TX
+1 (555) 798 2810
916 Gabriella Spurs
Dallas
TX
Phone
p +1 (555) 798 2810
Experience Experience
04/2015 present
Philadelphia, PA
Senior Partner Marketing Manager
Philadelphia, PA
Senior Partner Marketing Manager
04/2015 present
Philadelphia, PA
Senior Partner Marketing Manager
04/2015 present
  • Developing, executing and iterating upon integrated marketing plans in conjunction with Puppet’s strategic partners
  • Managing and reconciling budgets and resource allocation across marketing and BD teams to support marketing plan execution
  • Demonstrated success in marketing roles that are partner-facing and field-facing
  • Work cross-functionally within AWS marketing to deliver AWS-led marketing programs focused on generating demand for Microsoft Applications on AWS
  • Budget governance and reporting with IBM demonstrating Return on Investment and marketing contribution to sales pipeline
  • Educating the Americas alliances and partners on VMware’s SDDC partner marketing strategy, value proposition and key message
  • Collaborate with product and regional teams to shape marketing and merchandising campaigns to enhance conversion
02/2010 10/2014
Dallas, TX
Channel Partner Marketing Manager
Dallas, TX
Channel Partner Marketing Manager
02/2010 10/2014
Dallas, TX
Channel Partner Marketing Manager
02/2010 10/2014
  • Review of field marketing plans and results, providing guidance on how to improve the sub marketing performance by product
  • Create campaign framework, including key markets, solutions, and marketing mix in emerging vs mature areas
  • Drive integration of business priorities and workstreams across product marketing, Field Marketing, Marketing Operations, PR, Sales, and Partner teams
  • Work in partnership with the alliance marketing team to execute joint marketing programs with alliance and channel partners
  • Effectively meet business goals through ongoing evaluation and performance management of marketing programs
  • Act as liaison between AIB/ODM and AMD’s marketing and communications teams
  • Drive AIB/ODM participation in AMD marketing programs
09/2006 01/2010
Los Angeles, CA
Partner Marketing Manager
Los Angeles, CA
Partner Marketing Manager
09/2006 01/2010
Los Angeles, CA
Partner Marketing Manager
09/2006 01/2010
  • Be responsible for launching new partnerships as well as developing and executing on-going co-marketing programs with existing partners
  • Tracking effectiveness of all Channel Marketing programmes, measuring results and sharing success with marketing, services and sales managers
  • Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, event messaging, online and offline campaigns
  • Developing, presenting, and executing individual co-marketing plans for strategic US-based Partners
  • Track effectiveness of all Channel Marketing programmes, measuring results and sharing success with marketing, services and sales managers
  • Responsible for developing and implementing the marketing strategy in line with the business goals of the Marketing Partnerships organization
  • Use data and testing to optimize and improve content and targeting for training and certification campaigns
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Tulane University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong technical acumen and ability to interact with highly technical people and technologies
  • Organizational and Prioritization Skills: Ability to multi-task and prioritize work with impeccable attention to detail
  • Excellent interpersonal skills; ability to build, manage and influence virtual teams
  • Strong interpersonal skills; ability to manage virtual teams across multiple functional disciplines
  • Proficient in Salesforce CRM, as well as Wave Analytics (or comparable BI software)
  • Strong executive presence with proven ability to present in formal and informal settings
  • Strong ability to influence and drive consensus
  • Strong interpersonal skills; ability to manage virtual teams
  • Excellent interpersonal skills; ability to build and manage virtual teams
  • Able to develop strong working relationships with internal peers and external partners, and can get cooperation in a non-authority relationship
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1

Senior Partner Marketing Manager, Alliances Resume Examples & Samples

  • Develop and own the go-to-market execution of Alliance marketing activities and manage a virtual team of both internal and external stakeholders. Deep knowledge of customer segmentation, targeting and campaign development and execution is critical
  • Manage the marketing relationship and deliverables with Alliance partners including defining strategic marketing opportunities, collateral development, joint messaging, enablement for field sales and campaign management
  • Drive incremental revenue and the acquisition and retention of profitable customers by designing and delivering effective channel marketing campaigns
  • Work with Partner Sales Managers to drive tactical revenue opportunities
  • Evaluate and summarize data into actionable strategic recommendations in partnership with product marketing, Partner Account Managers and sales colleagues throughout the organization
  • Engage directly with senior marketing leaders to develop joint goals and activities aligned with solution areas
  • Efficiently and effectively manage the marketing development funds of key Alliance partners. Define and lead a cross functional team to identify partner MDF opportunities and define a streamlined process for Rackspace to proactively secure funds
  • Rackspace Hosting is an Equal Opportunity Employer
2

Partner Marketing Manager Resume Examples & Samples

  • The ideal individual for this role thinks strategically, analytically and creatively to design and deliver effective and engaging work, in partnership with other companies
  • Develop scalable global marketing programs that support integrated, 360 channels, and are flexible to adjust and shift pending corporate priorities and strategic shifts
  • Lead and manage the development and execution of multi-faceted co-marketing campaigns involving multiple internal and external stakeholders at senior levels and their teams
  • Work with global and cross-functional counterparts in partnerships, public relations, product management, growth, research and analytics to stay abreast of program priorities, opportunities, and to keep team up-to-date on marketing activities
  • Work seamlessly with Facebook and partner creative teams and agencies to deliver campaigns and measurement
  • Produce regular messaging, communication and reviews to key stakeholders across different constituencies (product, growth, marketing) to keep all parties up-to-date on progress and effectiveness
  • Drive marketing consistency among program partners to ensure Facebook’s brand is accurately represented
  • Develop a deep understand of mobile industry dynamics and their variations across different markets
3

Pan Latam Business & Partner Marketing Manager Resume Examples & Samples

  • Build a long term marketing plan rooted in key industry insights
  • Build marketing programs to support our PanLatam clients and agency business
  • Identify and drive marketing and activation programs across multiple audiences from advertisers to agencies
  • Drive education to agencies, clients and technology partners
  • Develop and execute with Brazil, South Cone and North Cone Marketing Leads scalable marketing programs for our partner audiences at largest scale for highest impact
  • Deliver and market Facebook success stories
  • Help to scale successful test programs and initiatives
  • Build rock solid partnerships with the sales organization
  • Collaborate with marketing communications and the regional marketing team in LATAM to deliver greater impact at scale
  • Effectively manage the allocated marketing budget
4

Partner Marketing Manager Resume Examples & Samples

  • Develop and drive systematic B2B marketing programs “to” and “for” our Marketing Partners at largest scale for highest impact
  • Support a global ecosystem encompassing $B’s with our partners resulting in increasing value for them and us
  • Partner with Regional communications and partnerships team to deliver structured, scalable marketing communications that create increasing mutual value for our partners and for Facebook
  • Measure the effectiveness of all programs
5

Partner Marketing Manager Resume Examples & Samples

  • 5-7 years marketing experience
  • Partner, sales, industry or channel experience a plus
  • Experience in developing and driving consistency with partners
  • Strong interpersonal skills; ability to manage virtual teams
  • Strong ability to influence and drive consensus
6

Partner Marketing Manager Resume Examples & Samples

  • Create and execute comprehensive go-to-market plan to help channel partners achieve healthy business coverage. Set overall strategic and tactical direction for marketing programs that generate revenue and share
  • Integrate partners into field events, executive programs, calling campaigns, tradeshows, and industry conferences, in specified geography
  • Partner with sales executives to analyze and recommend revenue building programs to drive channel-sourced revenue; develop best practices with channel partners and implement across the partner ecosystem
  • Recommend and drive marketing approaches to help channel partners grow their HP Software business and accelerate revenue generation
  • Collaborate with field marketing, partner business managers/area channel managers, and field alliances to integrate the partner ecosystem into the territory go-to-market plan and build joint marketing programs
  • Collaborate with marketing managers at partner organizations; craft and send ongoing communications
  • Collaborate with the global and Americas marketing campaign teams to build turnkey programs for partners, and to develop and support the overall Americas Go-To-Market plan
  • Help channel partners optimize their online/digital marketing presence (website/SEO/social media/email nurture campaigns) and grow their database of targetable contacts in the right job levels and functions
  • Partner with the channel sales team and customer advocacy to build partner success stories and grow the list of public customer references
  • Manage/track budget and spend
  • Measure, analyze, and report on channel revenue building activities to understand contribution to business health, and to evaluate marketing effectiveness/return on investment
  • BS Marketing or related field
  • 8-10 years technology marketing/sales experience, including at least five years running campaigns/demand generation programs and three years channel experience
  • Experience with Commercial enterprise and mid-market business segments
  • Experience working with distribution, value added resellers, ISVs, and integrators
  • Experience with license, subscription and service business models
  • Must be willing to travel 10-25%
  • Expert knowledge of marketing principles, practices, tactics, and tools
  • Expert knowledge of campaign/demand generation/go to market strategies
  • Experience in developing and driving consistent channel and field adoption of marketing campaigns
  • Experience building strong relationships and trust with sales and partner organizations
  • Familiarity with and/or experience in field marketing
  • Experience leveraging PR, analyst relations, and social media for business
  • Excellent interpersonal skills; ability to lead cross-functional teams and interact virtually
  • Excellent influencing, problem-solving, and consensus-building skills
  • Familiarity with and/or experience in using CRM systems, ideally SFDC
  • Foreign language skill (French, Spanish, or Portuguese) desired
  • 7+ years technology marketing/sales experience, including at least five years running campaigns/demand generation programs and three years channel experience
7

Partner Marketing Manager Resume Examples & Samples

  • Own and manage all aspects of development, implementation, and evaluation of Marketing communications, strategy, and plans
  • Be the voice of the customer internally ensuring that the website(s) are delivering on our commitment to customer focus, and lobby for change where necessary
  • Oversee on-site merchandising programs
  • Represent the company at key industry conferences and maintain regular contact with key elements of the Press
8

Partner Marketing Manager, Asean Resume Examples & Samples

  • Responsible for planning and prioritization of marketing development fund by aligning countries, ASEAN and Corporate key focus areas
  • Responsible for management of key partner marketing programs
  • Responsible for the end to end Managed partner lead generation and ROI tracking programs across SFDC, MDF fund Management tool, and internal Marketing BI into executive level view/summary and decision making matrix. Perform ad-hoc reporting, deliver user-friendly reports
  • Work on complex analysis projects ensuring high quality results and relevant recommendations in a closed loop partner marketing environment
  • Developing the Partner Business Planning Process for managed Partners, improve planning, measuring and quality. Working with regional PMMs/PBMs on the Partner Management process improvement
  • Work with global/country teams in ASEAN to bring best practice programs to all regions
  • Take on informal leadership role to represent Partner Marketing in ASEAN/Corporate task forces for strategic initiatives
9

Partner Marketing Manager Resume Examples & Samples

  • Develop and drive systematic marketing programs “to” and “for” our Marketing Partners at largest scale for highest impact
  • Partner with local marketing communications team to drive local, integrated marketing programs across Facebook’s advertising solutions
  • Design, plan, and implement industry hosted and Facebook hosted marketing events
  • Initiate, create, and localize regional marketing content
  • Select and manage outside agencies and freelancers
  • Measure the impact of marketing programs and ROI
10

Partner Marketing Manager Resume Examples & Samples

  • Revaluate content requests and follow process to post content on Partner Central
  • Work cross functionally with business owners, operations, IT, web teams to define, develop and execute content needs
  • Collaborate with the Product Marketing Managers and work on a launch plan to launch new products and solutions
  • Engage with agencies and/or Corporate Marketing to ensure all landing pages and UI components is executed within the Partner portal web style guide
  • Track and report status, as well as coordinate efforts, of content development projects
  • Identify key players within the partner organization and team to achieve marketing goals while balancing partner needs
  • Work with the Business Development team in the upfront planning of Go-to-Market plans to drive measurable goals
  • Refine process & tools of content development & publishing as needed
  • Understand and analyze marketplace trends and implications for our partners
  • Manage vendor relationship as well as managing the day to day activities with them
  • 5 - 7 years’ experience working in marketing, operations and partner orgs
  • 3+ years’ experience using an enterprise Content Management System, SFDC or similar tools/ portals
  • 3+ years’ experience with HTML or other web-based languages Knowledge/Skills
  • Excellent interpersonal and communication skills (verbal & written)
  • Proficient in English, Portuguese, and Spanish
11

Senior Partner Marketing Manager Resume Examples & Samples

  • Responsible for planning, alignment and coordinating the execution of key programs across APJ aligned to strategic growth areas eg. NSX and SDDC (Software Defined Data Center)
  • Responsible for management of relationships with key strategic APJ Alliances’/Partners’ marketing contacts as we recruit new partners into VMware’s eco-system
  • Responsible for the end to end lead generation and process within the area of responsibility with the ability to provide accurate, regular reporting
  • More than 7 years in marketing and/or partner marketing. Experience working with Strategic Alliance and solution providers across APJ is an added advantage
  • Solid business acumen and strategic thinker who shows proficiency in complex mapping and metrics capture
  • Familiarity with virtualization, storage, networking, server and data center infrastructure
  • Education: University degree, BS, BA. Preferably within Marketing, Business or Computer Science
  • People management experiences preferred. 20% travel required
12

Partner Marketing Manager Resume Examples & Samples

  • Develop positioning and messaging of the Marketing API, along with supporting digital presence and collateral, in collaboration with product marketing, internal and external agencies and key stakeholders
  • Develop and implement marketing strategy for acquiring developers on the Marketing API
  • Promote the value of Marketing API to developers through digital media, channels and platforms, events, PR and co-marketing
  • Activate and enable Marketing API value proposition to global sales team
13

Senior Partner Marketing Manager Resume Examples & Samples

  • Create the over arching Americas Partner SDDC marketing strategy and quarterly execution plan
  • Educating the Americas alliances and partners on VMware’s SDDC partner marketing strategy, value proposition and key message
  • Establish clear metrics and measurement for success
  • Build and maintaining ongoing relationships with the key marketing decision makers internally and at VMware’s alliances and partners (e.g. CMO, VP of Marketing etc.)
  • Be a thought leader and influencer within VMware. Work with all of levels of America’s partner sales, global partner marketing along with our Business Units to drive the Americas SDDC partner marketing priorities
  • Accountable for ROI, Executing on your strategic priorities and overall strategic plan
  • How to build a 2-3 year strategy with clear annual execution oriented objectives tied to pipeline
  • Strong channel marketing expertise specifically in the areas of strategy, marketing planning, & demand generation
  • Interaction with large companies and building joint go-to-market plans
  • A keen financial acumen
  • A close alignment to sales and preferably will have held a sales positions at some point in his/her career
  • Excellence in areas of execution and metrics
  • Strong People management skills
  • Employee development and coaching
  • Experience: 15+ years of experience in leading and managing a partner sales and/or marketing team in the high technology industry. Previous experience in software company and alliance/partner marketing
14

Americas Partner Marketing Manager Resume Examples & Samples

  • Create an ISV community-marketing plan to engage new ISV’s, Nurture current ISV’s and grow this community
  • Create a messaging and content platform for which VMware can help developers get access to information and
  • Establish clear metrics and measurement for success around building, sustaining, and growing an eco system of developers
  • Be a thought leader and influencer within VMware. Work with all of levels of business unit marketing, global partner marketing and global alliances to help increase developer engagement within the eco system
  • Accountable for executing on your strategic priorities against a defined strategy
  • How to build a 2-3 year strategy with clear annual execution oriented objectives
  • Strong channel marketing expertise specifically in the areas of creating and growing a community of developers,
  • Tangible knowledge of ISV developer communities and best practices associated with managing them
  • Excellence in areas of communication, project management, execution and metrics
  • Self motivated and passion for creating new things
  • Experience: 3-5+ years of experience in leading and managing a alliances, ISV developer communities, partner sales and/or marketing team in the high technology industry
  • Experience with mobile ecosystem and mobile ISV’s preferred
  • Enterprise Software experience a plus
  • Education: Undergraduate Degree; MBA degree is a plus
15

Instagram Partner Marketing Manager Resume Examples & Samples

  • Stake out and "own" the partner comms narrative, including positioning and messaging to partners, enabling our Global Instagram Partnerships team and Global Facebook Partnerships team to speak, sell and write effectively about our brand and our products
  • Develop strategy and materials to empower Global Partnership team (both Instagram Partnerships team and Facebook Partnerships team) with marketing materials, insights, case studies, data sheets, solution briefs, whitepapers, etc
  • Manage effective communication and coordination between the people who build and launch product (Product Management and Product Marketing) and those who connect Instagram to Partners (Partnerships team). Serve as the voice of Instagram partners to our Product and Product Marketing teams
  • Work collaboratively with product marketing and the partnerships team to develop outreach comms tailored to partners
  • Drive internal brand and product education programs for the Global Partnerships team
  • As the first Partner Marketing Manager, create a foundation for the partner marketing function, including strategy and planning, that is scalable in the years to come
16

Channel Partner Marketing Manager Resume Examples & Samples

  • Manage quarterly marketing budget across multiple customers and regions
  • Leverage global go-to-market strategy to build AIB and ODM objectives
  • Work with regional counterparts to define customer focus by region
  • Meet regularly with AIB and ODM partners to maintain alignment
  • Deliver annual strategy and quarterly objectives to AIB and ODM partners
  • Identify opportunities for collaboration between AMD and the AIB/ODM partners
  • Build quarterly marketing plan with AIB/ODM partners
  • Drive AIB/ODM participation in AMD marketing programs
  • Define KPIs and ROI for AIB/ODM programs
  • Act as liaison between AIB/ODM and AMD’s marketing and communications teams
17

Senior Partner Marketing Manager Resume Examples & Samples

  • Product knowledge around Microsoft cloud platforms, Office 365, SharePoint and OneDrive for Business
  • Passion around advocating partner needs for Independent Software Vendors (ISV), System Integrators (SI) and solution resellers
  • Communications abilities and willingness to represent Microsoft in a variety of high profile environments with Microsoft customer and partners
  • Programmatic and scalable approach to reaching hundreds of partners around the world
  • Strong cross team collaboration skills, ability to work across technical and marketing disciplines and data centric mindset
  • Leadership by example, ability to drive measurable results, and willingness to work in a highly agile environment
  • Bachelors of Science in a technical discipline. MBA or Master’s Degree preferred
18

Partner Marketing Manager Resume Examples & Samples

  • Responsible for driving the strategic relationship with Autodesk named business partners
  • You'll work closely with our Product Team to recruit, assess and qualify potential technology partners
  • Negotiate partner agreements and programs, create and manage marketing initiatives and communicate internally
  • Manage Partner relationship to maximize revenue and to ensure commitment
  • Develop and execute annual strategic business plans to exceed joint revenue goals
  • Create joint marketing plans to maximize partner exposure and secure 100% participation on sponsorship of key events
  • Ensure ongoing coordination with all teams (marketing, engineering, product, operations) to identify opportunities and ensure alignment of objectives
  • You will also be the key point of contact for partner escalations
  • Prepare and give business reviews to the senior management team
  • 3-5 years of experience with alliance marketing and technology partner marketing
19

Partner Marketing Manager Resume Examples & Samples

  • Responsible for developing and implementing the marketing strategy in line with the business goals of the Marketing Partnerships organization
  • Develop positioning and messaging of the Marketing Partner program
  • Supporting digital presence and collateral in collaboration with product marketing, regional marketing teams, internal and external agencies and key stakeholders
  • Promote the value of the Marketing Partner Program through digital media, channels and platforms, events, PR and co-marketing
  • Coordinate efforts with cross-functional teams including sales, partnerships and regional product marketing
  • Minimum of 8+ years of experience in a marketing strategy role in digital marketing, web technology, strategic consulting and/or advertising with global brands or agencies
  • Minimum of BA/BS Degree
  • Ability to translate complex concepts and insights into simple and intuitive marketing programs
  • Excellent cross-functional, project management and leadership skills
  • Ability to influence across all levels of the organization
  • Excellent Communication skills
20

Senior Partner Marketing Manager Resume Examples & Samples

  • Experience in selling and marketing in public sector (SLED & FED)
  • Out of the box thinker
  • Sales Programs: Thorough comprehension of sales process and/or previous sales experience. Must be conversant in sales vernacular and have capabilities to develop marketing programs with salesmaker delivery in mind. Candidate will provide examples of successful previously developed and executed sales programs and plays. (interviewee must bring portfolio of past programs, promotions, plays and sales tools)
  • Experience creating a channel ready program from scratch
  • Someone who can not only come up with ideas but develop and execute on them in the public sector
  • History of conceiving, planning and executing PS campaigns including launches, increasing AR/PR profile, and GTM programs including partnering
  • Ability to develop compelling value propositions, specific positioning and messaging
  • Proven ability to work cross functionally and both lead and work in virtual teams
  • Experience working with Field teams to continually renew value propositions, create programs for delivering proposition to customers
  • Ability to develop content to support programs
  • Excellent communication skills with customers, internal team members, press, analysts and in public forums
  • 10+ years in senior channel marketing role
  • Travel: 15-25% Nationally (US)
  • Ability to manage large contra and OPEX budgets, with keen understanding of accounting rules surrounding their usage
  • 74870BR
21

Partner Marketing Manager Resume Examples & Samples

  • Direct development of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launch solution in the market (typical partner profile is large partners with majority operations in particular region in the enterprise business)
  • Lead and develop breakthrough partner strategy and Marketing plans
  • Direct development of messaging and content framework for partner programs and campaigns
  • Identify/develop innovative/breakthrough program metrics/benchmarks
  • Develop regionally go-to-market strategy and guide marketing effort to ensure market penetration
  • Establish and maintain execution level relationship to promote the company and partner total solution capabilities Additionally, may be assigned responsibilities at lower job levels
  • Set overall strategic and tactical direction for marketing programs that generate revenue and share
  • Partner, sales, industry, channel experience or equivalent
  • Thorough knowledge of working with large partners and managing product/ service/solution lifecycle
  • In-depth knowledge of industry and customer segments and demand generation program
22

Partner Marketing Manager Resume Examples & Samples

  • Develop content and communications that motivate Marketing Partners to build effective software solutions, plan and buy media campaigns effectively and reinforce key messages in market
  • Develop and implement marketing strategy that grows the impact of the partner ecosystem
  • Manage communications channels, including Facebook page, blog, newsletter
  • Promote the value of Facebook and Instagram products to Marketing Partners through digital media, channels and platforms, events, PR and co-marketing
  • 8+ years of experience in a marketing strategy role with experience in digital marketing, web technology, strategic consulting and/or advertising working with global brands or agencies
  • Strong creative perspective to bring fresh ideas to our marketing campaigns
23

Partner Marketing Manager Resume Examples & Samples

  • Own the digital training strategy and platform (Drumbeat) for educating partners on what to sell, how to sell and whom to sell to
  • Own the Office upsell strategy (E3) and advanced workload strategy (E5) for Office 365
  • Own all sales fundamentals content strategy for partners, development of materials and evangelism of the content both digitally and through the WW field organizations
  • Drive the partner strategy around advocating for advanced use of SharePoint including hybrid and cloud deployments and all other advanced workloads contained in the E5 licensing suite
  • Act as liaison between the Office business group and Worldwide Partner Marketing on all cross company activities including program updates, cross group collaboration on infrastructure and cross company partner policies
  • Own, manage and develop materials to assist with partner readiness around new product, programs and promotional launches
  • Participate and act as presenter in ongoing regional events for partners
24

ISV Partner Marketing Manager Resume Examples & Samples

  • Be an extension of our EMEA ISV recruitment sales team - know their mission, challenges, and opportunities and constantly bring innovative marketing ideas to bear to help them succeed
  • Work with cross-functional teams to design and execute actionable & integrated recruitment marketing plans
  • Collaborate across the partner marketing, program, product, and product marketing teams (and agencies) to ensure quality and timely demand generation execution across email, SEM, SEO, website, paid & organic social, webinars, paid digital, events and traditional advertising tactics
  • Manage and own campaign pipeline for effectiveness and results. Develop reporting frameworks for clear communication with sales and marketing leaders on a global level to share performance trends
  • Own the execution and reporting of monthly webinars and blogs
  • Drive and execute field marketing and 3rd party events
  • Major plus: experience working in marketing at Salesforce, within the Salesforce ISV Partner Ecosystem, or a similar EMEA-based ISV ecosystem
  • 5+ years marketing experience in a role managing multi-channel marketing campaigns - from budget allocation to optimization. That means you can speak to real success in everything from inbound marketing to events
  • Analytical mind with experience extracting and analyzing data from a variety of marketing automation, ad serving, and traffic analytics tools
  • Demonstrable experience aligning with and supporting a sales organization
  • You're a marketing nerd, and you're proud of it
  • You love connecting with people and connecting the dots
  • Fast and flawless hold equal, consistent importance in everything you do
  • You're known as an astute listener who speaks when the time is right, and you always have valued input
  • You take pride in communication that makes people stop and think, no matter what the medium
  • You have a passion for innovation and drive to improve things - status quo isn't in your dictionary
  • You think in PowerPoint -- that's the Salesforce way. And your Excel skills are pretty show stopping, too
  • You can effortlessly talk about cloud computing and tech innovation because you're amazed and how both constantly change the way we live and work for the better
25

Partner Marketing Manager Resume Examples & Samples

  • Extend Salesforce messages through 1-to-many integrated marketing campaigns with partners in AMER
  • Exhibit creativity by brainstorming and developing net new initiatives that drive regional and vertical growth
  • Develop and execute exceptional marketing campaigns with partners that create business impact
  • Be a partner advocate and trusted advisor, represent the partner perspective
  • Measure results of every effort to justify future requests for budget and resources
  • Document regional best practices and maintain holistic records of all AMER go-to-market efforts
  • Manage operational tasks - includes budget allocation, supplier identification, campaign execution and spend processing
  • Work cross-functionally with Corporate, Product, and Field Marketing teams, as well as Sales
  • Develop strong relationships with internal stakeholders and partners
  • Align with the larger Alliances organization on the business of our partner ecosystem
  • Communicate expectations clearly internally and externally
  • Utilize Salesforce products to run your business
  • Highly motivated individual with energy, enthusiasm, and passion for the Salesforce business and the partner ecosystem
  • Strategic and analytical thinker that loves process, rigor, and measurement
  • Proven experience developing and delivering integrated marketing campaigns
  • Strong executive presence with proven ability to present in formal and informal settings
  • Exceptional stakeholder communication and influencing skills
  • Ability to negotiate win-win solutions for a wide spectrum of stakeholders and business partners
  • Exposure to, and experience with, the Salesforce partner ecosystem
  • Flexible while maintaining focus on multiple priorities as Salesforce is a fast paced and dynamic environment
  • Advanced skills with Google and Microsoft products (Slides/PowerPoint and Sheets/Excel are key)
  • Proficient in Salesforce CRM, as well as Wave Analytics (or comparable BI software)
  • Excellence as an individual contributor with a collaborative nature that thrives in teams
  • 5-7 years experience in high tech (preferably enterprise CRM), with focus on Marketing and Alliances
  • Experience or knowledge of Public Sector vertical is a plus
  • B.A. / B.S. in Business, Marketing, Strategic Planning, Communications, or other related field is required
  • Master's degree a plus
26

Regional Partner Marketing Manager Resume Examples & Samples

  • 8-10 years of channel engagement experience with minimum of 4 years in channel and/or consumer marketing
  • Bachelor degree preferably in Marketing and Finance
  • MBA or Master’s Degree preferred preferably in Marketing, Finance and/or Strategy
  • 3+ years developing, testing and implementing promotions
  • 1-3 years working with digital marketing and POS systems
  • Advanced PC skills in MS office (Excel, PowerPoint, Word)
  • Strong project management skills with the ability to plan and implement strategic and tactical programs
  • Strong communication, organization, and problem solving skills
  • Strong analytical skills with the ability to generate campaign and program analysis and derive insights to drive business actions
  • Proven track record in business growth and brand development in region
  • Fluent in English (write and speak) and other local languages
  • Ability to manage at a high level and be hands-on (detailed-oriented)
  • Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines
  • Experienced in marketing through multiple channels: email, website, app, phone, direct mail, social media (Facebook, Twitter), mobile
  • Thorough knowledge of sales and marketing operations
27

Senior Partner Marketing Manager Resume Examples & Samples

  • Manage the creation of marketing and demand generation campaigns for high revenue potential and repeatable GSI solutions, including joint messaging, value propositions, proof points, collateral, and sales enablement tools; campaigns will be delivered to enterprise end user customers through collaborating with Red Hat regional marketing teams and the delivery partners, via the partner’s sales efforts and customer relationships
  • Maintain a library of GSI partner alliance and solution collateral and end user customer success stories that exemplify the delivered business benefit from the GSI solutions
  • Manage the communication of compelling content to GSI constituencies via multiple vehicles including newsletters, social media, and targeted outreach activities
  • Identify opportunities to build GSI solution value propositions and end user business results into Red Hat corporate campaigns and other activities
  • Collaborate to find new ways to engage and educate GSI partners who actively represent Red Hat emerging technologies for net-new opportunities
  • 15+ years of related experience, with 5+ of those years in a global software company (preferably a systems integrator)
  • Experience creating an integrated marketing plan around business objectives, as well as guiding and measuring a range of marketing activities through an extended team
  • Ability to develop messaging to appeal to multiple persons in the software buying cycle, including business and technical decision makers
  • Solid project management skills, including priority setting, managing time, and deadlines
  • Good campaign strategy, design, and development skills
  • Excellent organization and communication skills; detail-oriented and collaborative
  • A high level of commitment and a passion for results; ability to meet deadlines and handle numerous projects simultaneously
28

Technology Alliance Partner Marketing Manager Resume Examples & Samples

  • Owning and executing partner marketing programs and integrated campaigns
  • Acting as a point person between marketing and our partner ecosystem to drive program awareness and participation
  • Continuous improvement and tracking of inbound and outbound campaigns to increase demand and conversion of qualified opportunities
  • Collaborating with our partner team to uncover and execute unique partner marketing opportunities
  • Building and promoting self-service marketing programs for partners to leverage in their go to market motions
  • Developing partner education and enablement programs and strategies to ensure the likelihood of mindshare and quality lead flow for Puppet
  • Maintaining an ongoing inventory of all the existing content and enablement tools for partners, and continuously probe and prioritize for new, effective tooling
  • Owning the partner go-to market program and messaging alignment with Corporate Marketing
  • 7-10 years partner marketing experience, preferably in the technology/software industry
  • 5+ years of lead generation experience, including inbound and outbound marketing with demonstrated revenue growth
  • Proven experience developing and joint marketing plans and aligning to corporate and partner strategy
  • A self-starter who demonstrates a high sense of ownership, demonstrating initiative and proficiency at problem-solving. Thinks ahead of problems and acts proactively
  • Marketing savviness to judge alignment, impact, and appropriateness of proposed campaigns/programs
  • Extremely organized and detail-oriented, with proven project management abilities
  • Requires up to 25% travel
29

Senior Partner Marketing Manager Resume Examples & Samples

  • Ideate, develop, and execute unique partner marketing initiatives
  • Lead senior-level product and retail partners through complex negotiations
  • Develop cross-channel branding and messaging strategies, and ensure execution consistency
  • Conduct business and financial analysis regularly to improve the business
  • 7+ years of experience in product/retail marketing/partner marketing
  • 3+ years of experience in content/brand marketing
  • Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment
  • Strong verbal and written communication skills across all levels of the organization
  • High attention to detail and ability to manage multiple, competing priorities simultaneously
  • Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments
30

Senior Partner Marketing Manager, Alliances Resume Examples & Samples

  • Ensuring go to market alignment between internal and partner teams
  • Managing and reconciling budgets and resource allocation across marketing and BD teams to support marketing plan execution
  • Managing and growing a team of partner marketers within the demand generation group
  • 10+ years partner marketing experience in a technology/software B2B environment
  • Demonstrated experience developing and scaling joint marketing plans with global partners. Experience with SIs / OEMs preferred
  • Extremely organized and detail­-oriented, with proven leadership abilities
  • Strong collaboration and negotiation skills. Demonstrated experience successfully growing partner relationships and ensuring alignment between multiple parties
  • Requires up to 30% travel
31

Partner Marketing Manager Service Provider Monetization Resume Examples & Samples

  • Managing and influencing key partners across EMEA to define and implement enablement programs and identifying new opportunities to launch through new channels to drive incremental revenue
  • Working closely with Intel Security sales and the product/solution teams on developing this new business with new and existing partners - driving engagement and commitment with the partner in positioning security within their product portfolio and launching products and services and managing ongoing monetization activities to increase customer base, achieve revenue targets and strengthen the awareness of McAfee security services
  • Getting a full understanding of the business and the program metrics, and on how the activities are influencing the planned results in terms of revenue and subscriber adoption
  • Implementing audits and optimization of the customer flows for the purchase, the installation and the activation of the service to increase key metrics to drive incremental revenue for both Intel Security and our partners
  • Leveraging the marketing budget to the greatest effect and schedule quarterly business reviews to discuss results and future plans
  • Fluent in English; Ideally fluent in another European language and at ease with working with different cultures and countries; Flexible with regard to regular European travel
  • Clear, accurate and concise reporting
  • Must be of Graduate calibre
  • Self-motivated, enthusiastic and disciplined with a determined attitude to succeed
  • Highly professional, assertive and goal oriented individual with excellent interpersonal skills
  • Creative individual with strong personal presence
32

Partner Marketing Manager Resume Examples & Samples

  • Inform and execute against AdRoll's content marketing strategy to engage, delight, and convert key customer segments and vertical markets
  • Plan, promote, and execute webinars, product demos, infographics, social media posts, videos, etc. to engage the target audience
  • Manage AdRoll’s social media presence with a focus on content and customer service on Twitter, Facebook and LinkedIn
  • Develop a pipeline of potential partners for webinars and co-marketing through networking and relationship building, both inside AdRoll and with the greater partner ecosystem
  • Write creative briefs and direct content asset production; author and execute content as needed
  • Repurpose existing content and package it into alternative forms, extending the promotional life of resource-intensive content creation efforts
  • Ensure content provides utility to the target audience, conveys the AdRoll brand voice and personality, and meets high quality standards
  • Drive continued innovation in evolving marketing programs most effective at engaging the target audience
  • 2+ yrs relevant marketing experience
  • Excellent storyteller, writer and editorialist
  • Solid understanding of how to translate brand personality and product value proposition into compelling content assets
  • Proven track record of ROI-positive content marketing results
  • Self driven entrepreneurial spirit
  • Bias to speed yet detail-oriented
  • Positive attitude and a great sense of humor
33

Channel Partner Marketing Manager Resume Examples & Samples

  • Develop marketing programs that drive unprecedented scale and impact
  • Create campaign framework, including key markets, solutions, and marketing mix in emerging vs mature areas
  • Monitor campaigns and their effectiveness, providing recommendations for optimization, long tail strategies and future enhancements
  • Continue to evaluate opportunities to enhance value proposition for SMB and manage implementation of new programs
  • Identify and prioritize all acquisition channels and integration with Product programs
  • Partner with digital teams to track site performance and prepare recommendations / updates with goal of continuous improvement
  • Effectively meet business goals through ongoing evaluation and performance management of marketing programs
  • Drive integration of business priorities and workstreams across product marketing, Field Marketing, Marketing Operations, PR, Sales, and Partner teams
  • Establish and lead global virtual teams to collaborate on campaign execution
  • Ensure that both marketing and sales are enabled with core content and training programs in order to translate marketing program investment into real business opportunities
  • Ensure content is relevant and tailored to marketing and sales team priorities and key markets
  • Share insights and drive discussion on marketing priorities and investment performance
  • Review of field marketing plans and results, providing guidance on how to improve the sub marketing performance by product
  • Executive maturity and influence
  • Bachelor’s Degree in Marketing, Management Consulting, or related field required
  • 10+ years of proven success in Digital Demand General Marketing roles
  • Strong Customer connection
  • Results focused
  • Strong sense of urgency and attention to detail
  • Change agent and innovation leader in digital marketing
  • Experience managing cross org planning and budgets
34

Regional Partner Marketing Manager Resume Examples & Samples

  • 35 years of continuous growth demonstrates that Seagate is at the right place at the right time: Cloud computing, social media, mobile, big data mega-trends will accelerate that growth even further in the years ahead of us. More than 40% of the world’s digital data is stored on a Seagate product. From personal to global size, it’s powered by Seagate
  • Strategic Marketing
  • Develop strategies to activate, engage and retain partners using digital marketing, messaging, incentives and social networking
  • Develop trigger campaigns to improve engagement and purchase frequency
  • Build multi-tier and devices training platforms to enable extensive members’ training
  • Analyze member behavioral patterns and develop relevant offers to drive website traffic and increase program visibility
  • Create strategies to increase revenue and loyalty enrollment via e-Commerce channels including but not limited to email, website, mobile app, promotions and social media
  • Support and enhance market, customer and vertical segmentation and establish a consistent process in engagement, communication and reward down the supply chain thru the partner platform
  • Support sales team in new market segments/verticals development and engage Seagate’s product and services package in support of identified strategic market segments
  • Align regional focus to global strategy and direction
  • Build partner program alliances with strategic IT companies and channel media/groups to establish platform for new growth ventures
  • Manage marketing campaigns across multiple channels through e-mail and product promotions
  • Oversee strategy and execution for new members enrolment and existing member retention/activation in SPP
  • Work with cross functional teams (web, app, direct mail, email, advertising, brands, merchandising, IT, social, mobile) to create and implement compelling messaging and offers to generate enrolment in SPP
  • Manage marketing agencies to execute program strategies
  • Ensure processes; database, business rules and tools/system are audit compliance
  • Manage 3rd party service providers operations, conduct QBR reviews with the regions and various stakeholders
  • Financial Analysis
  • Optimize and/or maximize profit for the region with strategic business plan that delivers sustainable long term revenue, profit and share growth
  • Track and report partners’ quality and quantity metrics, result and institute improvement/enhancement plan together with sales. You will provide periodic reporting of partner program performance metrics on business contribution and quality metrics to senior executives
  • Responsible for product mix planning and up-selling programs in collaboration with sales, channel marketing and corporate to increase AUP and maximize the value of Seagate’s product portfolio
  • Manage the partner platform content, online activity and program roadmap, reward structure and eligibility, budgets, membership base and profiling to deliver specific partner performance metrics on growth in members, revenue, profit and other quality metrics
  • 7-10 years of channel engagement experience with minimum of 4 years in channel and/or consumer marketing
  • Fluency in written and spoken English is essential and proficiency in other European languages (particularly German) would be advantageous
  • People management experience would be preferred
35

Partner Marketing Manager Resume Examples & Samples

  • Build effective marketing strategy and plans to drive awareness, leads, customer adoption, and usage of the AWS platform through System Integrators, Technology Partners and Channel Partners
  • Develop integrated marketing campaigns for to-partner and through-partner execution
  • Create innovative programs to scale efforts to support the US Public Sector ecosystem of partners
  • Collaborative partner with sales and business development teams to ensure that the field has the right technical, marketing and sales content needed to present to/with our partner ecosystem
  • Travel, in the US and abroad, as necessary to execute marketing initiatives
  • 7+ years of relevant work experience in Partner Marketing, Marketing Communications and/or high-technology Product Marketing
  • Experience working with B2B partners developing marketing strategy and business plans
  • Experience working with large, Enterprise-wide technology companies
  • Bachelor degree in Marketing, Business, Technology, or other relevant field of study or equivalent experience
  • Ability to travel in the US and abroad as necessary to execute marketing initiatives (~15%)
  • Experience with Public Sector technology marketing
  • Demonstrated ability to create innovative and targeted marketing programs that generate results
  • Success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion
36

Partner Marketing Manager Resume Examples & Samples

  • Work with the business unit leadership to translate strategic business objectives into marketing objectives and drive the execution
  • Drive the overall go-to-market execution plan and selling of solutions and services
  • You will need to work with other product marketers to develop and implement high impact and differentiated solution positioning and messaging
  • Support the global ‘Workspaces for tomorrow’ programme balancing your focus on future strategy as well as executing today
  • Develop and execute sales enablement tools including relevant collateral and training, blueprint buyer journeys and map buyer decisions at each stage of the buying cycle
  • Guide and support our regional marketing execution in the End-user Computing space
  • At least 5 – 10 years of experience in a marketing and business development role within an IT systems integration and/or service company
  • B2B marketing experience into the enterprise segment and/or mid or commercial market
  • Marketing experience at a software or application company
  • Experience at developing and implementing channel marketing programs
  • Experience at a company whose primary solutions and services are in the collaboration or End-user Computing space
  • Experience in a multi-national environment is preferred with the relevant experience in developing business plans and multi-phase programs across multiple geographies
  • You should have superb stakeholder engagement skills and have excellent verbal and written communication skills that enable you to communicate complex ideas succinctly and in a compelling way
  • You should act as a role-model to the teams, displaying assertiveness and acting as an example when it comes to collaboration within the organization and with partners
37

Solutions Partner Marketing Manager Resume Examples & Samples

  • Creating comprehensive partner marketing plans including content, events, and awareness activities
  • Working cross functionally with Vormetric business development, demand generation, public relations, events teams to create and execute partner marketing plans
  • Creating and/or reviewing technology partner content to assist and enable go-to-market activities. Examples include solution briefs, whitepapers, customer facing presentations, blog posts, press releases, joint customer success stories, web content, partner sales enablement, etc
  • 3+ years of product, solution or technical marketing or product management at a high-tech company
  • Experienced in developing product positioning and messaging that differentiates your products or solutions in the market
  • Collaborated on outbound marketing projects, a plus if it has been with parties external from your company
  • Sales enablement – communicated the value proposition of the products to the sales team and developed the sales tools that supported the selling process of your products, partnerships or solutions
  • Product launch – planned the launch of new products, releases, or partnerships and managed the cross-functional implementation of the plan
  • Collateral creation – Collateral creation will include joint white papers, solution briefs, web pages, battle cards, demonstrations, customer facing and sales facing presentations, etc
  • Direct experience working for a security company a strong plus, but not a requirement
  • Must have good Microsoft Word and PowerPoint skills
  • Experience with working with writer and graphic-artist contractors a plus
  • At least familiarity and desire to participate in social media channels
38

Partner Marketing Manager Resume Examples & Samples

  • Sales Channels – Enterprise Alliances, Field Sales, Inside Sales
  • Product Marketing – Product/ Solutions Package and Value Messaging
  • Promotions (Marcomm) - Campaign strategy and activity
  • Vertical Marketing Leaders - Overall go-to-market strategy by vertical
  • New Product Innovation (NPI) – Priorities/ Roadmaps
  • 10+ years in Marketing roles, preferably with 7+ years in B2B Marketing roles in complex business environments required
  • Understanding of marketing strategy, marketing planning, and the infrastructure and tools necessary to support these activities
  • Partner Marketing experience with data or technology businesses strongly preferred
  • Experience working with sales teams and supporting programs to drive awareness and sales preferred
  • Education: Bachelor's degree in marketing, communications, journalism or similar field required. M.B.A. preferred or equivalent business experience
  • Travel: Customer, prospect and partner meetings, team meetings, industry events and conferences: <30% travel expected
  • Technical Skills: Highly proficient in Microsoft Office suite
  • Communication: Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes. Must be capable of simply communicating and documenting the value proposition of product(s) for markets and segments
  • Campaign Management: Experience in leveraging marketing campaigns/ programs to drive growth. Ability to direct content building required for complex demand creation
  • Technical: Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred. Should understand the basic concepts of technology and/or data product development and delivery
  • Teamwork: Develops effective working relationships with partners, peers, managers, and senior management within and across organizational lines. Listens carefully and encourages/accepts other points of view
  • Adaptability: Adjusts well to situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace
  • Influence: Builds strong relationships and shares knowledge openly to effectively collaborate across Equifax's matrix. Effectively challenges the views of others and persuades them through effective dialog and actions
  • Planning/ Project Management: Takes ownership of results and demonstrates urgency in achieving goals and effectively prioritizes competing objectives and applies sound project management to optimize results
  • Organizational and Prioritization Skills: Ability to multi-task and prioritize work with impeccable attention to detail
  • Decision Making and Judgment: Considers effectiveness and associated risks of various alternatives and demonstrates sound judgment in the selection of a solution
39

Partner Marketing Manager Resume Examples & Samples

  • Own a core set Korea “to partner” marketing programs with responsibility for building the program strategy and resources to scale across the market
  • Work directly with strategic partners in country to build and execute joint-marketing plans to acquire new customers, retain and grow existing customers and deliver growth in revenue from AWS services
  • Organize, assist and implement partner-led marketing events, including exhibitions, seminars and tradeshows
  • Measure key metrics and KPIs and insuring all established goals, objectives and deliverables are met
  • Manage local marketing agency resources to deliver partner marketing programs to the partner ecosystem at scale
  • Act as the primary marketing contact for the Partner Manager Team in Korea, including regular participation in team calls, in-person meetings and planning sessions
  • 10+ years of relevant work experience in partner marketing in high-technology products & services companies preferred
  • Experience in developing partner-facing programs and communications
  • Experience in managing agencies to deliver partner marketing programs at scale
  • Ability to manage time and juggle multiple priorities to execute high quality deliverables
  • Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget
  • Experience working in a fast-paced and highly cross-functional organization. Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action
40

Partner Marketing Manager Virtual Reality Resume Examples & Samples

  • Work with ED to plan, develop and execute marketing plans for Vive and related virtual reality products to drive sell-in and sell-through of product
  • Develop marketing relationships at each of our key partners to drive strategy, execution and facilitate ongoing co-marketing opportunities
  • Track results and perform ROI analysis on marketing initiatives to ensure programs are effective and lessons learned are captured
  • Drive product launch plans across internal teams; serving as overall project manager, work to ensure Vive and partner brand marketing teams are executing on the strategic direction of the product launch
  • Work cross-functionally with all other internal counterparts responsible for bringing VR products to market to deliver on yours and partner goals
  • Continually monitor and evaluate the competitive marketplace making adjustments to marketing strategy as required
  • Minimum 5 years consumer and enterprise marketing experience, preferably in the tech/gaming industry
  • Deep understanding of channel marketing with experience creating and implementing effective programs and promotions
  • Proven business acumen, influencing and negotiation skills with third parties, especially PC OEM
  • Creative and resourceful in developing and executing impactful marketing programs without the help of an agency
  • Able to deliver presentations effectively. Able to develop and clearly articulate and gain buy-in for marketing vision, then lead cross-functional team to execute with impact and on-strategy
  • Bachelor’s Degree, in marketing or related field
41

Senior Partner Marketing Manager Resume Examples & Samples

  • Bachelor's degree in marketing, business or equivalent required
  • Experience working in or with top-tier service providers
  • Fluent English (verbal and written skills)
  • Strong understanding of security solutions
  • 4-5 years of experience in a customer-facing marketing role
  • Experience managing end to end product launches
  • Expertise in creating and delivering presentations
  • Expert command of excel
  • Proven success working cross-functionally with sales, finance, product and engineering teams
  • Ability to work remote with minimal direct supervision
  • Ability to travel up to 40%
42

Partner Marketing Manager Resume Examples & Samples

  • Own a core set of APAC-wide ‘through partner’ marketing programs with responsibility for building the program strategy and resources to scale across the region
  • Develop, build and roll-out marketing programs to help acquire new customers, retain and grow existing customers and support growth in revenue
  • Constantly seek to improve upon communications to partners so that partners are aware of the full scope of marketing resources and support that APN offers
  • Work closely with functional teams - partner, sales, technical, PR, tax and legal to achieve business goals
  • 8+ years of relevant work experience in marketing and/or digital/high-technology companies/products to and with the partner ecosystem
  • Proven track record creating compelling positioning and marketing content with a strong digital marketing focus based on deep understanding of the technology market requirements
  • Demonstrated success in enterprise program, event management, product management, and/or project management
  • Ability and strong desire for both strategic and hands-on engagement and execution with broader team to deliver market ready programs
  • Proven success managing complex and multi-faceted, measurable with a demonstrated ability to drive marketing programs to ROI metrics
  • Experience working in a fast-paced and highly cross-functional organization with a fluid ability to operate successfully in a rapidly changing, ambiguous and undefined environment
  • The demonstrated ability to work independently and autonomously with the ability to manage time and juggle multiple priorities to execute high quality deliverables
  • Strong team player with the desire to work with cross functional groups for broader organizational success
  • Ability to identify market opportunity, create innovative solutions that are driven to measurable closed lead loop conversion
  • Proven knowledge of industry tools preferred such as SalesForce, HTML and online analytics packages
43

ANZ Partner Marketing Manager Resume Examples & Samples

  • Contribute to ANZ AWS business growth through effective Partner Marketing enablement
  • Drive broad scale adoption of a AWS services through ‘volume partners&#8217
  • Work with Strategic Partners to create joint brand awareness and joint-demand generation programs which enhance our Enterprise and CXO Marketing programs
  • Act as a key marketing contact for the Partner Manager Team in ANZ, including regular participation in team calls, in-person meetings and planning sessions
  • Monitor and support partner utilization of MDF (budgets) and enable appropriate spend of MDF on marketing initiatives including being an expert resource on process, guidelines and options for partners
  • Drive the launch of new programs and products to our channels
  • Recruit partner participation for AWS’s corporate events including AWS Summit Series and Partner Summit
  • Work closely with ANZ and APJ partner marketing, marketing and sales organizations to prioritize and launch sales tools, product demos and configuration tools to enable partners to sell AWS solutions
  • Work with APJ Partner Marketing Manager and Regional Leaders
  • 10+ years’ experience in B2B Partner Marketing role - high-tech products/services required; enterprise software experience preferred
  • Proven success in creating and implementing partner led demand generation marketing strategies and marketing programs across a complex, multi-tiered Partner ecosystem
  • Proven experience of creating business cases for accelerated Marketing investment to support Partner growth
  • Experience in a dynamic start-up or high growth environment a key advantage
  • Experience in creating programmatic Partner campaigns for volume markets a key advantage
  • Degree qualifications (Bachelors or Masters Degree in relevant subject)
  • Degree qualifications (Bachelors or Masters Degree in relevant subject) MBA a plus
44

Partner Marketing Manager Resume Examples & Samples

  • Partner closely with direct and channel sales leadership to ensure effective alignment on strategic partnership initiatives
  • Develop and articulate a multi-stakeholder business case for strategic partnership activities
  • Design and negotiate partnership agreements that provide win-win outcomes for both GE and the partner firm
  • Partner with marketing, communications, sales, product management, and technology leaders to execute strategic alliances – including product integration, GTM activities, and press/comms activities
  • Collaborate with Sales and Sales Enablement to educate and train GE teams in order to maximize the potential of strategic alliance activity
  • Provide briefings, updates, and reviews to executives across GE businesses
  • Provide direction and closely align with product management, sales and finance team to understand and drive performance across the entire buy cycle
  • Partner, collaborate, and influence across the various functional, business, and corporate teams to align and scale strategic alliances and the partner marketing program
  • Successfully represent GE (internally and externally) at both a strategic and tactical levels including but not limited to sharing the GE strategy regarding the Industrial Internet
  • Minimum 10+ years’ work experience in alliance management, commercial strategy, marketing, and/or business development
  • Strong interpersonal skills, including creativity and curiosity with ability to effectively communicate and influence strategic direction across all levels of the organizational matrix
  • Experience leading and/or direct involvement in large-scale projects and programs
  • Experience managing both direct and indirect reports
  • Demonstrated problem solving and creative skills, ability to exercise sound judgment and make decisions based on market and customer trends – goes beyond the status quo
  • Ability to deal with ambiguity, strategic agility, manage diversity and drive for results
  • Knowledge of broader GE strategies and priorities; familiarity with individual GE business’ products, strategy and priorities
45

Partner Marketing Manager, France Resume Examples & Samples

  • Own a core set of EMEA-wide “to partner” marketing programs with responsibility for building the program strategy and resources to scale across the region
  • Work directly with key partners in country to build and execute joint-marketing plans to help acquire new customers, retain and grow existing customers and support growth in revenue from AWS services
  • Localize and execute global partner marketing programs and campaigns in country
  • Manage local partner marketing agency resources to deliver partner marketing programs to the partner ecosystem at scale
  • Monitor and support partner utilization of MDF and enable appropriate spend of MDF on marketing initiatives including being an expert resource on process, guidelines and options for partners
  • Constantly seek to improve upon communications to partners so that partners are aware of the full scope of marketing resources and support that AWS has to offer
  • Act as the primary marketing contact for the APN Partner Team in France, including regular participation in team calls, in-person meetings and planning sessions
  • 6+ years of relevant work experience in partner marketing in high-technology companies
  • Fluency in French and English required
  • Possess an expert understanding of how to drive business and marketing with and through the partner ecosystem
  • Bachelor’s degree in marketing, business, communications, or relevant field of study
46

Games Partner Marketing Manager Resume Examples & Samples

  • Understand the sales funnel and how it influences marketing and sales
  • Drive the creation of innovative content that engages and wins customers
  • Be a critical member of a creative team that is willing to learn with and from you
  • Develop innovative ways to generate more sales online, in store, and at events
  • Collaborate with multiple teams to set the direction and drive strategies for the face of gaming at Intel
  • Manage external agencies’ work in order to amplify your activities and partners’ plans – create MSOWs
  • Fostering and maintaining strong professional relationships with key software partners to achieve deep marketing alignment
  • Evangelizing Intel's vision and technology to key game developers in meetings, events, and presentations
  • Ensuring that the most innovative game studios in the world have the tools, resources, and motivation they need to fully leverage Intel's platforms and technologies
47

Senior Partner Marketing Manager Resume Examples & Samples

  • Strong understanding of consumer security solutions
  • Four-five years of experience in a customer-facing marketing role
  • Comfortable with projecting out user numbers and resulting revenue
  • Proven leadership experience
  • Strong ability to work with a team
  • Growth mindset primed for always learning and evolving personal skillset and expertise
  • Ability to navigate the organization and blaze own path when needed
48

Partner Marketing Manager Resume Examples & Samples

  • Implementing the execution plan to recruit, retain and reward partners of all types, with special emphasis on high-performing partners throughout the process
  • Collaborating with solutions management, sales management, product management and marketing to develop execution plans
  • Launching programs to revitalize channel partners for location intelligence and customer engagement solutions
  • Creating partner-ready demand creation programs designed to drive new opportunities into the pipeline
  • Five+ years in channel marketing (e.g. budgeting, planning and program execution)
  • Marketing experience within the b-to-b channel (e.g. reseller or distributor)
  • Global experience required
49

Senior Partner Marketing Manager Resume Examples & Samples

  • * For more information on AWS, please visit http://aws.amazon.com/cn
  • Key responsibilities: Partner Enablement, Partner eco-system Expansion, and Demands / Leads Generation through Partner eco-system
  • Build and strengthen the partner community to generate businesses in the target market
  • Co-work with key person in appropriate partners to assist in developing their sales pipeline
  • Strengthen and improve the partner program for driving partner businesses
  • Work closely with AWS service teams, marketing/business development, PR, evangelists, and other marketing managers to ensure the AWS message is reaching a broad audience of AWS Partners via events, seminars, webinars and other thought leadership activities
  • Build an effective marketing plan to drive awareness, adoption, and usage of the AWS platform with the AWS partners' solution
  • Travel, as necessary to execute marketing initiatives
  • Strong willing and love to dedicate to the next generation internet industry
  • Diligent, frugal, effective, humble, simple and clear working and living behavior
  • 7+ years of relevant work experience in ISV, H/W vendor, Service provider, or SI marketing
  • Understanding the importance of “Partner Community”
  • Experience in managing Partner program
  • Bachelor’s degree in business, marketing, technical, or relevant field of study
  • Deep experience in building concise marketing content (PPT, whitepaper, datasheet, web content, Youtube and online videos) – examples required for consideration of position
  • Technical background and experience working in B2B, high-tech products/services preferred
  • Ability to present ideas to various levels of an organization to gain support for initiatives
  • Experience working on cloud computing technologies/companies
50

Partner Marketing Manager Resume Examples & Samples

  • Manage and drive the team forward to be pro-active in their approach to all parts of the business
  • Demonstrate experience in carrying out research, particularly in relation to Vendor marketing strategy development
  • Interpret key performance indicators and possess the ability to forecast accurately
  • Be numbers-driven, supported by timely measurements of performance against aligned marketing activities
  • Quickly build and leverage working relationships with stakeholders at all levels of seniority within Trustmarque and its network of vendor and supplier partners
  • Manage multiple tasks and conflicting priorities effectively to deliver against your commercial and non-commercial goals, including managing time and resources effectively
  • Write clear, concise business English in all written correspondence, and create concise, accurate and engaging presentations
  • Experience in a similar role within the IT industry
  • Experience of design, implementation and subsequent roll-out of effective marketing initiatives
  • That you are a self-starter
  • That you are flexible, enthusiastic and have the ability to enthuse others
  • A creative approach to overcoming commercial and non-commercial barriers
  • Intelligence and preferably hold a higher education degree/diploma or comparable evidence of structured learning
  • That you can lead and influence on multiple stakeholder levels
  • That you can operate both self-sufficiently and as an integral part of a team
  • A creative flair, combined with commercial nous
  • An ability to work well under pressure and juggle multiple projects at once
  • A proactive approach to meeting deadlines and delivering results
  • An ability to make things happen, and that they are confident presenting their own recommendations and ideas at all levels and are able to influence opinion internally and externally
51

Partner Marketing Manager Resume Examples & Samples

  • Excellent understanding of public and private market sectors, market trends, and the competitive landscape
  • Good understanding of Channel sales processes and the role of a reseller
  • An understanding of IT in general, networks, and business critical systems
  • Commercial and technical nous combined with an influential approach to communications
  • Experience in a similar role within the IT product/services industry
  • An understanding of Channel investment, ROI methodology and the ability of the reseller to effect positive or negative change in terms of partner performance
  • An understanding of how to coordinate and implement integrated sales & marketing campaigns from inception through to fruition which have resulted in demonstrable revenue and/or GM growth
52

Senior Partner Marketing Manager Resume Examples & Samples

  • Proven track record of successfully selling/account management in a B2B environment with a preference from an agency, airline, travel technology or travel background
  • Passion for technology and experience working with Affiliate, XML and API solutions
  • Understanding of online advertising, including SEO and SEM knowledge
  • Outstanding analytical, numerical and problems solving skills with ability to learn quickly
  • Outstanding communication, sales and negotiation skills
  • Strong customer focus and relationship building skills
53

Partner Marketing Manager Resume Examples & Samples

  • Support the packaging, pricing, promotion, selling, and activation of sponsorships for Salesforce corporate events (Dreamforce, Salesforce World Tour, Salesforce Essentials, Salesforce Connections, TrailheaDX etc.)
  • Exhibit creativity to brainstorm and develop net new sponsorship opportunities across the portfolio
  • Collaborate with the largest cloud ecosystem to ensure alignment of sponsorship opportunities to partners' business goals --- and to sell, sell, sell!
  • Build and maintain strong relationships with internal and external contacts
  • Strive for operational excellence across necessary functions, such as sales operations and billing
  • Utilize Salesforce CRM to track sales outreach, open opportunities and revenue
  • Travel onsite to provide event execution and partner support
  • Highly motivated individual with energy, enthusiasm, and passion for the Salesforce business and ecosystem
  • Ability to manage multiple priorities seamlessly in a fast paced and dynamic environment
  • Strong team work is a must, the team dynamic is non-negotiable
  • Experience positioning and selling marketing sponsorships with demonstrated ability to negotiate
  • Killer executive presence, meetings with leadership are commonplace
  • Underlying understanding of the operational intricacies of events big and small, Salesforce events range from 170,000+ registrants with 400+ sponsors to less than 200 registrants with 2 sponsors
  • Strategic and analytical thinker that can position events as a key part of any prospect's marketing mix
  • Capable of creating and nurturing relationships with SI and ISV partners during sales and activation phases
  • Proficiency with Salesforce CRM, most specifically Sales Cloud
  • 4 to 7 years experience in the high tech industry (preferably enterprise CRM) in the following areas: Sales, Sponsorships, Alliances (SI and ISV), Marketing, and/or Events
  • B.A. / B.S. in Business, Marketing, Strategic Planning, Communications, or related experience
  • LI-QS
54

Senior Partner Marketing Manager Resume Examples & Samples

  • Create and manage the EMEA marketing plans with IBM balancing resource and budget to deliver relevant, local marketing initiatives in conjunction with the partner managers and field marketing
  • Creation, development, execution and reporting of marketing initiatives, often highly customised, leveraging all elements of the marketing mix, with IBM and for direct use to drive pipeline, focused on for our Field business (1000+ employees)
  • Own the overall ‘to and through’ partner marketing strategy for the region including IBMs partner network, ensuring that we have detailed plans and targets in place to drive revenue via partners
  • Budget governance and reporting with IBM demonstrating Return on Investment and marketing contribution to sales pipeline
  • Drive marketing programs with key partners (approx. 5 focus partners
  • BA/BS (or equivalent) degree or extensive industry experience preferred
  • A strong marketing background and broad experience in B2B and partner marketing planning and execution
  • Ability to develop and maintain high level relationships within the partner eco-system
  • Inspired by working with a fun, ambitious, slightly wacky team in a fast-paced startup environment
55

Senior Partner Marketing Manager Resume Examples & Samples

  • Cloud Marketing Programs – Develop and execute end-to-end integrated Cloud marketing and partner marketing campaigns in collaboration with Business Development team and other teams (Product Management, Product/Solutions Marketing, etc.)
  • Partner GTM – Collaborate with partners on the creation of joint solutions and drive the internal and external go-to-market strategy and execution with the use of joint marketing development fund (MDF) and/or coop funds
  • Partner Relations – Develop relationships with leaders at key partners to ensure Cloudera is positioned well in the account and that the partner sees a successful business opportunity in front of them
  • Content Marketing – Develop joint messaging, solution briefs, slide presentations, business and technical white papers, web and social content, etc. [for both internal and external education]
  • Field Enablement – Train the sales and technical pre- and post-sales organizations on joint value proposition
  • Strategy and Insights – Analyze market and company data alongside partner strategies to define opportunities, audiences, objectives, threats, and priorities
  • Partner Enablement – Ensure partners receive the proper training, and meet any criteria required to maintain their status in the program
  • B.A. or B.S undergraduate degree, MBA a plus, not required
  • At least 10 years experience in enterprise B-to-B software product or partner marketing of increasing responsibility
  • Knowledge and understanding of major cloud vendor is a must
  • Very analytical, able to juggle many projects with small staff
  • Team attitude - Understands the value of winning together
  • Player-coach required – Must be enthusiastic about developing the plan, but also doing the work
  • Very strong written and communications skills. Must be able to communicate the value proposition of the company, able to create original content, edit existing content, etc
  • Approximately 20% global travel should be expected
56

Partner Marketing Manager Resume Examples & Samples

  • Work with retail partner, HTC marketing/ sales to plan, develop and execute marketing plans for HTC smartphones and related technology products to drive sell-in and sell-through of product
  • Act as the primary contact for all retail partners to develop and foster mutually beneficial marketing platforms to peak awareness and drive sales
  • Develop and deliver innovative marketing programs and promotions to drive positive sales results for the company. This position is responsible for all strategic planning and day-to-day execution of all marketing programs involving the carrier partner account
  • Create and execute marketing plans in collaboration with the brand, marketing, and sales teams. Propose objectives, strategies and program priorities. Key strategies will include the partner integration of channel marketing programs & promotions (training tools & events, spif’s, demonstration devices), consumer marketing programs promotions, direct marketing, events/PR, some advertising
  • Manage marketing budget and provide regular updates to Sales & Marketing leaders
  • Drive product launch plans with retail partners; serving as overall project manager, work to ensure internal brand marketing and sales teams are executing on the strategic direction of the product launch
  • Work cross-functionally with all other internal counterparts responsible for bringing HTC products to market to deliver on yours and partner goals
  • Additional duties as assigned
  • Proven business acumen, influencing and negotiation skills with third parties,
  • Able to translate marketing programs into high-impact presentations
  • Great cross-functional communication and teamwork
  • Able to function effectively in an entrepreneurial, fast-paced environment, managing several different initiatives simultaneously
57

Partner Marketing Manager Resume Examples & Samples

  • Understand overall DELL EMC corporate and channel strategies, initiatives, products, and channel programs
  • Fluent in Channel Sales Strategy, Partner Programs, requirements, benefits and incentives
  • Develop integrated and comprehensive marketing plans with LVAR account team in support of key channel sales and marketing initiatives. Primarily focused on demand generation activities, with enablement and awareness/consideration activity included as necessary
  • Regularly meet with sales, partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs
  • Monitor all marketing activities to enforce accountability and responsiveness, maximizing ROI of marketing spend. Ensure flawless execution of reseller and sales-facing events
  • Own accurate visibility into plans, communicating activities, results and reports leveraging various productivity/ management tools (SFDC, Vistex, Tableau, etc)
  • Comprehensive understanding of MDF management tool to educate and assist partners in executing and processing MDF
  • Maximize MDF accruals in accordance with spend policies and guidelines
  • Provide aggregated feedback regarding success of the marketing plan execution with account for update/review with sales and corporate marketing leadership
  • Leverage DELL EMC Business Units and Strategic Alliance partnerships to ensure integrated marketing programs and activities
  • Prepare and deliver plan reviews, provide executive summaries, influence and educate executive management as required
  • This is a field position, and as such, requires direct contact with sales, partners and customers as well as third party vendors
  • Promote teamwork and collaboration across multiple functions and business units, always with the customer in mind
58

Intel & AMD Partner Marketing Manager Resume Examples & Samples

  • Analyzes market data to identify trends/opportunities, develops strategic direction from market information and creates compelling market analysis presentations
  • Analyzes business opportunities, assesses potential markets, and develops strong business cases for use in new marketing initiatives with partners
  • Evaluates program trends and provides analysis and recommendations to management
  • Works toward mutual goals and objectives to build awareness and support of overall strategic benefits of the alliance, including comprehensive understanding and integration of Dell’s GTM plans with partners
  • Provides for financial analyses, long-range forecasting and analysis studies associated with potential alliances/partnerships
  • Executes programs to assess the sales impact of the solution(s) in the marketplace and the overall success of the alliance
  • Focuses on new business opportunities as well as enhancement of existing programs with partners
  • Builds plans and ensures execution of programs in cooperation with segment marketing needs
  • Facilitates strategic communication with business partners on partner programs
  • Ensures consistency and governance for global partner programs and KPI standards
  • Ownership and management of engagement model across Dell Teams / Leaders as well as Partner Owners & leaders (i.e. EBRs, Exec Reviews, Quarterly & Annual Planning, 1x1s, Events, etc…)
  • Manages funding for Dell and Strategic partners ensuring compliance to rules and guidelines for funding
  • Work seamlessly with Planning and Integration team to deliver financial commitments
59

Senior Partner Marketing Manager Resume Examples & Samples

  • Partner Marketing Programs – Develop and execute end-to-end integrated marketing programs in collaboration with business development & alliances team and other Marketing teams (Marketing Programs, Marketing Ops, Product Marketing, etc.), including 3rd party events and conferences, AppDynamics-hosted on and offline events, email, direct marketing and other activities
  • Strategic Partner Initiatives – Collaborate with strategic partners on the creation of joint offers and drive the internal and external go-to-market strategy and execution with the use of joint marketing funds
  • Partner Relations – Work with the BD & alliances and sales teams to build/grow relationships with strategic partner marketing teams to ensure they see a successful business opportunity with AppDynamics
  • Content Marketing – Develop joint messaging, solution briefs, slide presentations, business and technical white papers, web and social content, etc. (for both internal and external use)
  • Strategy and Insights – Review market, company data, and partner strategies to define program opportunities, audiences, and priorities. Work with marketing operations to analyze and report on program performance
  • At least 6 years experience in enterprise B-to-B enterprise software marketing in various roles of increasing responsibility
  • Very analytical, able to juggle many projects with small staff, limited budget
  • Working knowledge of Sirius Decisions demand creation methodologies, marketing automation and CRM tools
  • Player / Coach/Team attitude required. Must be enthusiastic about developing the plan but also doing the work. Understands the value of winning together
60

Partner Marketing Manager, OTT, Directv NOW Resume Examples & Samples

  • Planning and executing marketing strategies
  • Managing partner marketing relationships
  • Collaborating with partners to develop campaign tactics
  • Tracking marketing campaign performance
  • Generating recommendations from in-depth results analysis
61

Partner Marketing Manager Resume Examples & Samples

  • Exercise independent judgment
  • Ability to handle unique situations
  • Analyze market requirements that translate into current offering to/with/through partners
  • Ability to develop closed-loop post- analysis and competitive intelligence for assigned partner programs and recommend indicated actions
  • Implemented numerous marketing campaigns ROI - metrics/goals/ benchmarks
  • Experience organizing partner-focused events
  • Direct Marketing Communications experience
  • Experience implementing various marketing automation platforms within the partner community
  • BA or BS in Marketing or related field; MBA preferred
  • 10 + years partner marketing experience
  • Partner, sales, industry and IT channel experience
62

Partner Marketing Manager, Demand Generation Resume Examples & Samples

  • Work with Product and Services teams to develop solution based campaign strategy with select AWS Partners
  • Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, and global campaign schedule
  • Facilitate the creation and approval of compelling and effective copy that fits the appropriate audience and marketing channel while maintaining Amazon Web Services’ brand and voice highlighting the unique value proposition of each APN Partner participating in the campaign
  • Manage the webinar channel for the campaigns
  • Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize visit-to-registration conversion
  • Work closely with Partner Team, AWS Segment leads, Product Marketing, Design, Digital, and Web teams to meet deadlines and execute campaign to your specifications
  • 6+ years of related experience in demand generation, marketing communications, product marketing or channel marketing,
  • Technical writing experience
  • Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion. Strong project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once
  • Experience with Marketing Automation Platform and CRM systems; Salesforce.com and Marketo is preferable
63

Senior Partner Marketing Manager Resume Examples & Samples

  • 5+ years of relevant work experience in partner marketing, demand generation in high-technology companies, ideally in cloud and/or enterprise software space
  • Managed marketing for a large global partner for 2+ years
  • Experience in creating account based enterprise marketing plans
  • Experience developing content marketing programs aligned to target solution segments and/or industries with demonstrated ability to develop compelling thought leadership content and strong working knowledge of best practices in digital marketing and social media
  • Experience in managing marketing events (logistics, contracts, invites, set up)
  • Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
  • Willing to travel worldwide to meet with sales leaders, partners, attend events and support the sales team
  • Familiarity with SFDC and Marketo preferred
64

Partner Marketing Manager Resume Examples & Samples

  • Help develop a deep understanding of EMEA’s training business and act as primarily marketing contact for Training Partners, including regular participation in team calls, in-person meetings, and planning sessions
  • Own a core set of EMEA-wide “through partner” marketing programs, support building the program strategy and resources to scale across the region
  • Work directly with key partners in region to support build joint-marketing plans to help acquire new customers, retain and grow existing customers and support growth in revenue from Training services
  • Assist campaign project plans, including goals, messaging, call to action, and distribution channels
  • Help forecast, track, and report marketing program and campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune marketing activities to maximize conversion
  • Use data and testing to optimize and improve content and targeting for training and certification campaigns
  • Support and share training partner marketing initiatives globally, including scaling campaigns and being an expert resource on process, guidelines and options for partners
  • Help driving interlock and alignment with global Training and Certification Marketing and regional Field Marketing teams to ensure that Training Partner marketing programs amplify AWS marketing priorities
  • Extensive experience in marketing and/or digital/high-technology companies/products to and with the partner ecosystem
  • Proven experience working with industry tools including Salesforce, Marketo, and online analytics packages · The demonstrated ability to work independently and autonomously
  • Must be comfortable in fast-paced, high growth environment where priorities shift fast
  • Bachelor’s degree in marketing, business, communications, or relevant field of study · Experience in a business-to-business (B2B) environment; IT/technology marketing experience preferred
65

Partner Marketing Manager, GSI Resume Examples & Samples

  • Relevant work experience in partner marketing, demand generation in high-technology companies, ideally in cloud and/or enterprise software space
  • Managed marketing for a large global partner
  • Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action
66

Field & Partner Marketing Manager Resume Examples & Samples

  • Bachelor’s degree required with at least 5 years of field marketing and event management experience required and at least 1 year of marketing automation experience required
  • Previous experience working with partners and managing MDF is a plus
  • At least one year of marketing automation experience required. Salesforce.com and Marketo experience desired
  • Excellent accuracy and attention to detail required
  • Knowledge of office administration processes such as purchase orders and expense reports required
  • Ability to manage multiple projects simultaneously in a fast-paced environment required
  • Candidates with infectious enthusiasm and a sense of humor will thrive in this role
67

Partner Marketing Manager Resume Examples & Samples

  • Serve as the marketing champion for a defined supplier partner: demand gen quarterback, Optiv + supplier partner internal bi-directional marketing, sales play/account mapping with sales organizations
  • Be the marketing liaison between Optiv and assigned strategic partner(s)’ teams
  • Works with Optiv Solutions Management team and Partner Alliances Team to set marketing strategy and priorities that support goals of a defined supplier partners by understanding overarching partnership goals, revenue targets, business plan, and key milestones
  • Present jointly produced plans to internal and external stakeholders and constituents as well as drive execution, power through any impediments and manage escalations relative to plan(s)
  • Align with Optiv’s solution marketing organization to intimately understand a defined solution category, market problems, target personas, and supporting point solutions
  • Develop and execute joint Optiv + supplier partner market facing promotion plans utilizing a variety of tactics: email, campaigns, outbound calling, events, online advertising, public relations, syndicated content, and SEM/SEO programs
  • Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, event messaging, online and offline campaigns
  • Cultivate multi-touch impactful marketing journeys that resonate with buyers and influence
  • Build and execute on client acquisition and cross-sell/upsell marketing campaigns that target US and Canadian-based enterprise class organizations, buyers, and influencers
  • Design campaigns workflows with different tactics. Create, write and distribute campaign briefs
  • Scale campaigns to support regional sales and marketing activity
  • Facilitate and host joint webinars; coordinate speakers/presenters and ensure presentations and content are appropriate and ready; manage assigned supplier content on solutions portals
  • Partner with other members of Optiv + Supplier Partner marketing organization to ensure successful execution of plans: field marketing, corporate events, solution management, creative and communications team, marketing operations
  • Work with third party agencies as needed to facilitate execution of promotional plans
  • Own internal bi-directional marketing communications plan: strategy, timing, mediums, messages, assist with content development
  • Work with Optiv solutions management organization to understand sales play, work directly with field sales organization to identify whitespace accounts where sales plays can be leveraged
  • Embrace a data-driven approach to everything; track, measure, and analyze all promotional activity performance, understand key metrics, measure ROI, pipeline conversion, and other relevant KPIs against Optiv + strategic supplier joint marketing plan. Report as necessary
  • Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success
  • Develop campaign and funding scenarios leveraging partner marketing development funds; engage directly with strategic supplier’s marketing and partner’s organization to set funding priorities
  • Participate in cross-functional and TIGER teams as needed
  • Minimum 10+ years driving B2B high tech marketing/demand generation/marketing communications
  • 3+ years working in the information security sector; deep understanding of industry problems and solutions
  • Demonstrated proficiency with digital and offline marketing channels including, but not limited to website, email, advertising, SEO, direct mail/email, telemarketing
  • Advanced knowledge of best practices in marketing automation, demand generation, and rules-based lead nurturing/lead scoring
  • Experience writing and creating supporting campaign assets
  • Excellent written and verbal communication skills with ability to translate technical concepts into easily digestible mediums
  • Extensive experience working with sales organizations, understanding their quota goals
  • Excellent project and program management skills
  • Can work independently with minimal supervision
  • BS/BA in Marketing, Communications, Business, Technology
  • #LI-CB1
68

Partner Marketing Manager Resume Examples & Samples

  • Developing, presenting, and executing individual co-marketing plans for strategic US-based Partners
  • Developing and maintaining relationships with key Partners and internal stake holders to execute marketing activities in line with partner revenue plans
  • Managing work across a matrixed organization with internal and external stakeholders to secure buy-in, get feedback, and manage expectations toward identified outcomes and goals
69

Partner Marketing Manager Resume Examples & Samples

  • Create world class content that supports the complete sales and marketing funnel, working in concert with technical field sales, business development, and product and content marketing teams
  • Develop a scalable global partner marketing program to accelerate partner contribution to revenue
  • Identify and optimize internal and externally facing processes to streamline regional partner marketing efforts
  • Enable partners through the development and management of one-to-many communication channels and programs to inform partners of new products, trainings and other partner resources
  • Work cross functionally with the events team to drive partner engagement at in-person events through sponsorship, content, and promotion
  • Develop content and help streamline operational efforts to help attract, qualify and convert high quality partners
  • Be responsible for launching new partnerships as well as developing and executing on-going co-marketing programs with existing partners
  • 5+ years of marketing experience with 2+ years focused on partner marketing in the high-tech industry (preferably SaaS)
  • Experience in engaging and building win-win relationships with partners is a must
  • Build and execute thorough project plans that tie to partnership revenue metrics
  • Team player with experience coordinating across the marketing team to embed joint partner solutions into the company’s global marketing campaigns
  • Proven track record of driving customer value and expanding brand presence through partnerships
  • Excellent project/program management skills
  • Can work effectively with all sorts of people across the organization and partner organizations
  • Creative self-starter that imagines and executes successful marketing programs
70

Partner Marketing Manager Resume Examples & Samples

  • Create and deliver co-marketing proposals to potential partners via co-marketing workshops. You will be required to present Unity’s marketing initiatives and events at these workshops
  • Understand the partner’s objectives to create cohesive co-marketing plans for partners, which should be monitored on a quarterly basis for progress. Adapt plans as necessary to achieve maximum results
  • Track and measure partner campaign success metrics and take accountability for overall plan success
  • Project manage/coordinate co-marketing deliverables including product launches, events, contests, offer programs, micro-site, online and offline campaigns
  • Develop new ideas for marketing campaigns with internal team and partners
  • Build and maintain strong relationships with internal teams to coordinate marketing activities including, but not limited to, the social media, community, web, legal, engineering and evangelism teams. These teams will be critical in assisting with the execution of the plan
  • Work closely with Strategic Partner Manager and Business Development team to ensure alignment in strategy and execution of co-marketing plans
  • Present regular updates to marketing and business development leaders to seek feedback
71

Senior Partner Marketing Manager Resume Examples & Samples

  • 6+ years of relevant work experience in partner marketing, demand generation in high-technology companies, ideally in enterprise software space
  • Strong working knowledge of best practices in digital marketing and social media
  • Willing to travel to meet with sales leaders, partners, attend events and support the sales team
72

Online Partner Marketing Manager Resume Examples & Samples

  • Grow the profit associated with the meta program through superior campaign management, project management, and team leadership
  • Overall management of meta marketing program for a portfolio of partners, partnering with product, supply and other marketing stake holders
  • Exploratory analysis of data and strategies to drive campaign performance improvements
  • Contribute to the development of meta marketing strategy & process
  • Designing meta marketing tests to drive overall campaign performance and influence roadmap for the team
  • Maintain internal & external relationships with vendors and partners
  • Build meta transaction volume and efficiency forecasts as part of the annual business planning process
  • Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance the portfolio
  • Act as the Meta Engine Marketing point of contact on technical development
  • 3+ year's marketing analytics experience required (specific ecommerce, travel industry, marketing experience a plus)
  • Strong analytical skills, including data manipulation and campaign performance analysis skills
  • Ability to excel in a fast paced environment
  • Comfort with Microsoft Excel (PowerPoint and SQL a plus)
  • An interest in solving problems / genuine curiosity about how consumers make decisions
  • Passion for using data to make decisions
  • Background in online advertising, paid search, e-commerce
  • LI-VS1
73

Partner Marketing Manager Resume Examples & Samples

  • Be the main liaison between Apttus and 60+ GSI, SI, and ISV partners
  • Continue to Boost Apttus’ co-marketing ecosystem by regularly adding to our impressive roster
  • Generate revenue / co-marketing opportunities by leveraging partner sponsorships – can negotiate, budget plan, and do ROI evaluations for each event/demand program
  • Optimize lead gen programs through cross-social promotions and blog / content swaps with partners
  • Plan, design and execute various global demand generation campaigns including webinars, tradeshows, online and email campaigns
  • Create effective messaging for marketing collaterals
  • Administer all outgoing email campaigns that includes partner specific content
  • Develop custom nurture tracks for all partner campaigns
  • Work closely with all partners to identify their needs and challenges to increase lead generation
  • Assist in other marketing programs as needed
  • Bachelor’s degree or higher in related field
  • Familiarity with Salesforce/Microsoft ecosystems & relationships with those companies a plus
  • 2-3 years’ experience as a Partner Marketing/Program Manager
  • Proficient in Marketo to set up programs, create emails and landing pages, and pull reports to measure program ROI
  • Experience in Sponsorship sales
  • Strong team leader able to inspire, influence, and motivate individuals and teams
  • Ability to lead both vertically and horizontally in a large organization
  • Proficient in MS Office: Word, Excel, PowerPoint
  • Excellent executive presence and communication skills across all levels of stakeholders
74

Senior Partner Marketing Manager Resume Examples & Samples

  • Develop and execute content and programs to recruit prospective partners and to enable existing partners to build and grow a practice around Microsoft Applications on AWS
  • Develop and execute customized integrated campaigns for delivery with top Advanced and Premier APN partners
  • Develop and execute scalable partner campaigns for delivery through the APN partner ecosystem
  • Create global content, campaign and program playbooks that can be delivered in locally by partner marketing and field marketing teams in region
  • Work cross-functionally within AWS marketing to deliver AWS-led marketing programs focused on generating demand for Microsoft Applications on AWS
  • 6+ years of relevant work experience in partner marketing at a high-technology company, with a breadth of experience across both to partner and through partner marketing
  • A solid understanding of cloud architecture and the cloud landscape
  • Knowledge of Microsoft Applications and the Microsoft partner ecosystem
  • Demonstrated success in marketing roles that are partner-facing and field-facing
75

Partner Marketing Manager, Americas Resume Examples & Samples

  • Support the execution of the partner marketing strategy and program for Cloud in the AMER region
  • Develop a strong understanding of partner needs & how to best position Cloud products in the market
  • Segment & profile key markets & identify partners to recruit & enable to help grow Cloud presence
  • Build co-marketing plans with top named partner accounts and drive localized co-marketing content and execution
  • Develop and execute executive programs with key strategic partners to reach key companies in regional focus locations
  • 5+ years of partner marketing / field marketing and multi channel experience with enterprise software, developer, infrastructure or platform-as-a-service technologies
  • Experience working with and selling through online and reseller partners highly desirable
76

Partner Marketing Manager, ISV Resume Examples & Samples

  • Help develop best-in-class marketing plans with key partners that effectively drive awareness and adoption of AWS partner solutions
  • Work closely with the Partner Business Development leaders to identify priorities and partner marketing initiatives
  • Help define regional joint marketing plans with partners
  • Contribute to design regional partner marketing programs and campaigns
  • Help develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics
  • Relevant work experience in partner marketing, product marketing, demand generation in high-technology companies
  • Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
77

Datacenter & Internet of Things Partner Marketing Manager Resume Examples & Samples

  • Develops and implements marketing strategies to optimize distribution channels or in country routes to market
  • Defines and implements go to market programs for direct and indirect partnering marketing programs
  • Develops implementation strategy and marketing materials in conjunction with field personnel to the identified sales channels
  • Manages relationships with fellow travelers to maximize return on marketing objectives
  • Delivers sales support collateral, training, sales tools for field sales employees and in country single point of contract
  • Track and analyze program data/indicators to improve program impact. Lead, direct and manage external consultants, agencies and other third party vendors
78

Partner Marketing Manager Resume Examples & Samples

  • Support the execution of the partner marketing strategy and program for clients Cloud among the top tier partners
  • Develop a strong understanding of partner needs & how to best position clients Cloud products in the market
  • Develop and execute executive programs with key strategic partners
  • Support our growing channel partners through marketing website portal with sales and technical content including: sales collateral, sales tools, competitive information and insights
  • BA or BS Degree (In lieu of degree, 5 years of relevant work experience)
  • 5+ years of partner marketing or channel marketing experiencewith enterprise software, developer, infrastructure or platform-as-a-service technologies
  • Passion for technology and what technology enables for our customers
  • Strong communication skills in both business and technical situations
  • Self-motivated and self- directed. DRIVEN, go-getter
  • Comfortable talking about technical things with technical people
  • Conversational knowledge of platforms like Python, PHP, .NET, Java and Cloud technologies like AWS and Windows Azure
  • Experience in the business technology market and expertise in working closely with partners or partner organization to drive demand
  • Strong project management skills and experience, including managing external creative agencies and events vendors
  • Experience planning and executing multiple, complex co-marketing programs including budget
79

Senior Partner Marketing Manager Resume Examples & Samples

  • You will run and maintain strong direct relationships with key partners for both the personal loan and auto refinance product
  • In collaboration with existing and potential partners, you will define new partnerships and opportunities for growth
  • Support the process of negotiating complex partner and product integrations
  • You will develop and execute multi-channel partner marketing campaigns that may include Direct Mail, Email, Digital Acquisition, Social Media, PR and more
  • You will work with internal teams (e.g. product, operations, finance) to drive development of technology and processes to deliver distinctive partnerships
  • Define timelines and coordinate processes to drive deals from discussion to closure and finally implementation
  • You will build, analyze and track metrics to assess progress, trends and highlight issues
80

Senior Partner Marketing Manager, Latin Resume Examples & Samples

  • Own a core set of “to partner” marketing programs with responsibility for building the program strategy to scale across the region
  • Work directly with strategic partners to build and execute joint-marketing plans to acquire new customers, retain and grow existing customers and deliver growth in revenue from AWS services
  • Localize and execute global partner marketing programs and campaigns in region
  • Act as the primary marketing contact for the Partner (sales) Team in Latin America, including regular participation in team calls, in-person meetings and planning sessions
  • Drive interlock and alignment with the Field Marketing team to ensure that Partner Marketing programs amplify the AWS marketing priorities in country
  • 8+ years of relevant work experience in partner marketing in high-technology companies
  • Experience with developing partner-facing programs and communications
  • Strong experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals
  • Experience managing agencies to deliver partner marketing programs at scale
  • Fluency in English, Spanish and Portuguese required
  • Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred
  • Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
81

Partner Marketing Manager Resume Examples & Samples

  • Drive Partner Marketing transformation from legacy marketing tactics to digital, personalized, real-time marketing journey
  • Orchestrate Partner marketing strategy and programs execution in Japan – with a clear understanding of the product, solution, services, and channels partners to generate awareness, pipeline and opportunity
  • Support Partners to plan and execute their marketing campaigns to contribute to both Cisco’s and Partner’s business growth Integrate Partner Marketing Plan along with Partner Business Plan working with Partner Account Managers
  • Manage Joint Marketing Funds, Virtual Wallets, other available funds with Partners/Distributors to execute awareness and partner revenue marketing programs (To, With and Through Partners’/ Distributor campaigns)
  • Influence and represent Partner marketing content requirements to Content Topic teams. Help generate Customer testimonials along with Partners. Report measurement of marketing campaign, program, project, asset effectiveness and adoption, and required improvements. Share best practices
  • 5+ years of marketing & Industry experience with relevant experience in partner marketing with IT companies (B2B) or similar function in Channel Marketing
  • Experience and knowledge of Digital Marketing
  • Experience in collaboration with Global and regional, country teams in driving execution Presentation and Communication skills in presenting to cross functional teams
  • Project & Product Management skills with ability to conceptualize & execute Marketing Communications, marketing programs from integrated planning, flawless execution (on deliverables, stated and agreed Business Outcomes, on costs and on time), operations, management and measurement
  • Both Japanese and English fluency required and any Asian language skills is a plus
  • Experience in Partner Relationship management programs and Customer Loyalty/ Partner Loyalty programs
  • Campaign Creation / Content Development experience
  • Audience Analysis
  • Big Data Analysis and Data-led Demand Generation campaigns experience Knowledge of Cisco Products, Architectures, & Solutions along with IT, Telecom & Industry knowledge Has worked with Cisco Partners before and has relationships Revenue Focused and ROI driven campaign experience
  • Awareness and use of SFDC or other Partner management tools
82

Partner Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in Business, Marketing or Communications; Master’s degree preferred
  • Minimum of seven years’ experience developing partner marketing offerings and communications
  • Direct experience with channel partners – preferably copier dealers or managed print service providers
  • Highly creative, self-motivated individual with drive, confidence, and the ability to influence and persuade others
  • Strong interpersonal skills; ability to manage virtual teams across multiple functional disciplines
83

Senior.partner Marketing Manager Resume Examples & Samples

  • Microsoft relationship management. Manage the relationship with our IT partner Microsoft to ensure strategic alignment with Dell priorities, maximization of funding and definition of joint marketing/sales programmes with positive ROI
  • Yearly Microsoft KPIs. Contribute to define the yearly client MS OEM targets for both Commercial and CSB client teams and the associated funding investment
  • Coordination and ownership of VF Planning Process - Lead the quarterly and yearly VF Planning process for the Microsoft funding buckets and ensure 100% utilization
  • Bi Weekly CTB Process. Provide regular and accurate input for CTB. Deliver a plan that minimizes risk, covers any gaps and achieves quarterly goals
  • Marcom Coordination:Owns and drives communication of partner requirements and deadlines to marketing teams
  • Executive Engagement / Communication - Provides regular updates on KPIs attainment, funding utilization and programs to BU Executives (Marketing/Sales). Lead QBRs with Microsoft and Dell business leaders
  • Manage the India commercial fundingfor all partners which includes defining the funding plan with the marketing/sales teams, providing the funding outlook and ensuring funding actuals are in line with latest outlook
  • Influence New Programs: Work with business leaders to develop new programs that achieve business and partner objectives
  • Vendor Funding SME–Subject Matter Expert for all Microsoft vendor funding related topics. Provides training and guidance to all relevant teams regarding vendor funding processes, rules and best practices to maximize funds utilization and better support our business goals
84

SMB Partner Marketing Manager Resume Examples & Samples

  • Leverage the SMB Global Marketing team’s messaging and value propositions for to develop content in specific market units that resonate with SMB customers
  • Create a go-to-market strategy focused on the unique needs and message consumption of SMB stakeholders to maximize results
  • Plan Programs and Campaigns – Independently design, align, resource, and promote integrated marketing programs and campaigns in support of strategic plans focused on SMB customers & prospects with digital first approach
  • Measure and report on results/ return on investment for marketing spend
  • Execute on those acquisition programs through development of necessary capabilities and assets
  • Using performance data to continually monitor and optimize performance of programs
  • Ensure consistent messaging of the SAP value proposition across channels, you will own the creation and development of collateral, marketing pages, and what is needed to effectively communicate to your existing and potential customers
  • Provide assistance and recommendations as appropriate to the channels and the field teams (support to develop channels marketing plans, best practice recommendations, support on field implementation, overall coaching, etc)
  • Provide ongoing feedback to the SMB Global Marketing team to continually improve campaign assets
  • Partner with Finance, Product and Marketing teams to represent the needs of SMBs internally to the organization. Work closely with the MUs in APJ and Sales teams to drive strategic initiatives as needed. Collaborate with necessary internal and external teams and stakeholders on project timelines and milestones. This will involve virtual team work and cross team collaboration
  • Communicate new processes and procedures including training to necessary groups on strategic projects (including regional teams internally and potentially partners). Project-manage and lead key aspects of the end to end strategic initiatives (planning and execution to closed loop reporting). Develop local contact strategy as part of project management
  • Work jointly with the SMB Global Marketing team to identify, prioritize and direct and indirect revenue opportunities and manage co-marketing budget (MDF or SAP co-funds) for an efficient joint segment / territory targeting. Will need to work closely with SAP involved teams and Partners to ensure indirect revenue growth metrics are accomplished, although this person will be responsible for the success of this investment strategy
  • Manage APJ Sales, Country Marketing, LOB and solution stakeholders, Produce regular management reports, Measure and Monitor - Expertly assess, analyse, and evaluate to optimize marketing strategies and provide impact information to SAP and partner stakeholders
  • Execution Support – Support the execution of ecosystem and routes marketing efforts
  • Infrastructure - At an advanced level, develop, promote, populate, and operate marketing infrastructures (incl. events, portals, tools, and services) to support ecosystem and routes communications and enablement
  • Resources and Vendor Management – Managing program budgets/(owned, stakeholders’ and/or partner contributed) and vendors required to support program execution
  • Work with the Regional & MUs Channel and General Business team to Identify and map existing and potential partners to enable full partner integration into SAP marketing activities
  • Candidates should have a BA and/or a MBA
  • 10-12 years of relevant experience, which includes experience with segment, partner, alliance or channel marketing programs
  • Good understanding of Asia Pacific & Japan market especially in the SMB segment and proficiency in working with field marketing teams
  • Experience in leveraging mass, variable and online marketing channels successfully with business customers
  • Strong digital & social marketing skills
  • Project management experience – has had ownership for the delivery of complex marketing process projects including the negotiation and management of vendor/agency contracts
  • A passion to establish and maintain positive relationships with partners and channels
  • Relevant software / technology industry knowledge in both the volume and value segments
  • Ability to collaborate and work across virtual teams to achieve combined goals
  • Strong business-orientation, process design and analytical skills combined with a focus on execution and results
  • Accountability for achieving both individual and shared team goals
  • Creative problem-solving abilities
  • The initiative to work independently in a self-directed environment
  • Creativity, enthusiasm and a desire for continuous improvement
  • Proficiency in English – written and spoken
  • Ability to take on new challenges, self-starter
  • Equally effective working independently or collaboratively
  • Works effectively in a complex matrix environment with virtual teams of high-level professionals
  • A consensus-builder and is capable of utilizing his/her strong interpersonal, verbal, presentation and writing skills in English to successfully interact with colleagues, partners and executive management
  • Some travel will be required
85

Partner Marketing Manager Resume Examples & Samples

  • Get to know strategic partner ecosystem and understand their marketing capabilities
  • Drive the marketing planning process with strategic Solution Providers in EMEA
  • Execute demand generation campaigns and events with EMEA partners
  • Own partner communications including publish monthly partner newsletter, social media, and quarterly webcasts
  • Work closely with the EMEA partner sales team in support of their efforts to build the sales pipeline and close opportunities
  • Coordinate regional partner enablement events
  • Evangelize and promote Zendesk products with and through strategic partners
86

Global Business Partner Marketing Manager Resume Examples & Samples

  • Build and maintain Channel Marketing Strategy & Plans
  • Persuade BPs to invest in marketing and to have annual marketing plans; enabling them on ways to make their marketing more effective, in particular by executing integrated digital campaigns
  • Maximize your Business Partners' use of and results from co-marketing funds
  • Engage Business Partners to fully leverage IBM PartnerWorld programs, enablement, tools, benefits, events
  • Ensure Business Partners are actively involved in significant IBM announcements and launches
  • Team with the broader Business Unit marketing and BP Sales teams to formulate and direct channel marketing strategy, plans and priorities consistent with BU marketing's priorities and goals
  • Make fresh, BP-ready and high impact digital marketing campaigns and assets available. Work with Unit marketing to obtain BP-ready messaging and content from the demand program, with heavy focus on digital content. Represent BP requirements to the marketing team, influence portfolio decisions, assets and messaging on behalf of BPs
  • Build and strengthen BP recruitment and activation assets to build the ecosystem
  • Guide and provide advice on Business Partner digital demand generation marketing programs
  • Collaborate with geography channel marketing teams to execute marketing programs to drive incremental business
  • Conduct root cause analysis on under-performing geographies, and propose and drive turn-around actions
  • Collaborate with Business Unit enablement teams to ensure assets are provided to grow Business Partner sales, marketing and technical skills
  • Drive channel communication and web strategy and content through Global Business Partner Communications team
  • Engage Channel Sales teams to develop and deliver high-impact sales plays
  • 3+ experience in channel marketing or business development
  • Channel management and development
  • Pipeline management, analysis and reporting
  • Social / Digital marketing in B2B environment
  • Search Engine optimization and analytics
  • Excellent written and verbal communications, including strong executive communications and negotiation skills
  • Proficiency with Office, social media and digital marketing
  • Ability to create and nurture strong relationships, and facilitate close collaboration
  • Strong problem solving and business development skills
87

Senior Partner Marketing Manager Resume Examples & Samples

  • Develop a Marketing framework that includes strategy, communications and execution steps for Adobe’s partner ecosystem
  • Build scalable co-marketing plans and programs for multiple partner tiers that cater to the creative markets
  • Manage, run and report on the marketing investment programs associated with our channel
  • General management of support functions of MDF programs, marketing kits and assets, and help define the customer journey
  • Co-develop business models to predict new customer yield
  • Possess an expert understanding of how to drive business and marketing with and through a partner ecosystem
  • Experience in a B2C and SMB environment
  • Demonstrated experience in working with Executives and Business Development leaders in driving pipeline and revenue
  • Strong project and people management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
88

Senior Partner Marketing Manager Resume Examples & Samples

  • Proven success driving marketing programs to increase ARPU
  • Strong understanding of consumer security problems and solutions
  • 6-7 years of experience in a customer-facing marketing role
  • Experience projecting revenue models
89

Senior Partner Marketing Manager Resume Examples & Samples

  • Developing, executing and iterating upon integrated marketing plans in conjunction with Puppet’s strategic partners
  • Creating and maintaining a library of Puppet content for partners to leverage within their own go to market motions
  • Enabling partners to successfully leverage developed messaging and collateral to market joint solutions
  • Building partner education and enablement programs to grow Puppet’s mindshare across partner organizations
  • Growing partner relationships through regular communication and alignment of strategic initiatives
  • 3+ years of marketing team management experience
  • Understanding of integrated marketing strategies and how to build and scale programs in service of joint go to market efforts
  • Excellent written and verbal skills. Understands the leverage of simple, clearly written plans and communications
  • BA or BS degree in Marketing / Business
90

Partner Marketing Manager Resume Examples & Samples

  • Build relationships with marketing teams at strategic partner companies and developing go-to-market strategies
  • Develop a global marketing strategy for each partner or partner category by working closely with Business Development
  • Create marketing plans including awareness and demand generation activities and develop innovative joint marketing offers and assets that drives growth for Esri
  • Work with strategic partners to build strong joint value propositions that fit within each company’s messaging and strategies
  • Manage the day-to-day relationships with our partners’ marketing teams to set priorities, drive delivery timelines, and ensure flawless execution of programs across partners and Esri
  • Measure and track marketing results
  • Create a scalable marketing framework that can be leveraged across the whole Esri Partner Network and new partnerships
  • Build and maintain strong relationships with cross-functional teams within Esri
  • Present regular updates to and seek feedback from other marketing and business development leaders
91

Partner Marketing Manager Resume Examples & Samples

  • Develop and implement marketing strategies that grow the impact of the partner ecosystem
  • Manage key communications channels, including newsletter and case studies
  • Promote the value of Facebook and Instagram products to Marketing Partners through sales collateral, digital, events and PR
  • 7+ years of experience in a marketing strategy role with skills in digital marketing, web technology, strategic consulting and/or advertising working with global brands or agencies
  • Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organisation
92

Partner Marketing Manager Resume Examples & Samples

  • Working closely with the regional partner sales team, identify and prioritise partners and how marketing should engage with them across EMEA
  • Design and execute programs to enable the strategic EMEA partners, including a regular communication cadence; product & sales training; events; collateral and campaigns
  • Build joint marketing plans with strategic partners, allocate marketing funds and manage execution, ensuring objectives are measurable and ROI is achieved
  • Define and manage the EMEA partner on-boarding process as it relates to marketing including, for example building “off the shelf” marketing starter kits to onboard local partners
  • Identify case studies showcasing partner and end-user successes
  • Multiple years’ experience in a partner marketing role, the ideal candidate would be from an enterprise software/SaaS vendor background with experience of start-up/scale-up growth phase and comfortable working in a fast-paced, demanding, entrepreneurial environment
  • Strong understanding of partner ecosystems that include OEM, Resellers, Referral Partners, specifically as they partner with a SaaS company
  • Strong understanding of the direct sales process, especially within an organization that support a partner channel
  • Experience working with ISVs and SIs/GSIs in a partnership setting; ability to capably and professionally navigate the internal personnel matrix of these companies
  • An effective communicator with excellent listening, negotiation, presentation, written and verbal communication skills. Must have experience working with cross-functional teams, and managing complex projects under tight deadlines
  • A creative thinker who brings fresh ideas, new perspectives and a wealth of enthusiasm coupled with a diligent work ethic and excellent time management skills. Being highly organized and able to prioritise and meet deadlines is essential
  • Experience with Marketing/Sales automation system is required (Marketo/SFDC preferred) with strong Microsoft Office skills, particularly in PowerPoint and Excel
  • This is a pan EMEA role and the candidate must be able to travel up to 30% of the time, fluency in English is critical, fluency in French or German desirable
93

Partner Marketing Manager Resume Examples & Samples

  • Identify and recruit new partners
  • Develop/drive TPE/TCE plans and execution
  • Develop regionally go-to- market strategy and guide marketing effort to ensure market penetration
  • Establish and maintain execution level relationship to promote HP and partner total solution capabilities
  • Additionally, may be assigned responsibilities at lower job levels
94

Partner Marketing Manager Contractual Print Specialist Resume Examples & Samples

  • Minimum of 7 years experience developing partner marketing offerings and communications
  • Ability to understand complex business processes, and guide partners through them
  • Ability to drive for results in a high pressure, environment with extreme deadlines
  • Excellent communications & presentation skills
  • Strong negotiating skills
  • Ability to interface effectively with multiple levels of management and functional disciplines
95

Partner Marketing Manager, NSX APJ Resume Examples & Samples

  • Responsible for planning, alignment and coordinating the execution of key programs across APJ aligned to strategic growth areas eg. NSX and SDDC (Software Defined Data Center) & generate partner generated pipeline
  • Responsible for the end to end lead generation and process with Key Technology Alliances & Solution Providers that show measurable partner-generated pipeline
  • Work with global/country teams in APJ to bring best practice programs to in-country teams
  • Take on informal leadership role to represent Partner Marketing in APJ/Corporate task forces for strategic initiatives for the company
  • The ideal candidate will have experience/worked in high-tech or software industry
  • Experienced in managing in a matrix environment, utilizing resources across the board, leveraging on Corporate and country resources to deliver and track high quality and concise results
96

Partner Marketing Manager Resume Examples & Samples

  • Bachelor of Arts (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
  • 10+ years marketing experience ( desired)
  • Prefer applicants with channel knowledge, and previous Partner Marketing experience
  • Mastery knowledge of marketing principles, practices, tactics and tools and developing value proposition with partners
  • Mastery knowledge across marketing mix and vehicles for program execution with strategic partners
  • In-depth experience in product/service/solution offering within industry and segments
  • Ability to interface effectively with executive management across different business functions
  • Excellent interpersonal skills; ability to build, manage and influence virtual teams
  • Proficient in English
97

Partner Marketing Manager Resume Examples & Samples

  • Develop the scaled marketing strategy and program for company Cloud Strategic Technology Partners
  • Build and execute co-marketing plans with partners
  • Create engaging partner & customer stories that could be leveraged in digital campaigns
  • Oversee partner events that includes event planning, budgeting, coordination and collaboration with internal and external company stakeholders
  • BA or BS Degree (In lieu of degree, 4 years of relevant work experience)
  • 3+ years of Partner Marketing or field marketing experience with enterprise software, developer, infrastructure or platform­ as ­a­ service technologies
  • Experience working with either technology or services partners
  • Strong writing and communications skills
  • Good with messaging for blogs and webinars
  • Experience planning and executing events
  • Strong organizational skills with the ability to work on multiple projects and competing deadlines
  • Strong project management skills and experience, including managing external creative agencies, events vendors, and international projects
98

Partner Marketing Manager Resume Examples & Samples

  • Identify new growth opportunities and implement initiatives which enhance partner productivity and increase return on investment
  • Actively develop and manage partner relationships. Motivate partners to provide maximum exposure and revenue
  • Set up campaigns, manage ongoing communication, and optimize creative strategy
  • Run well-planned marketing tests to help optimize partner sales and retention
  • Keep up with industry trends and monitor competition
  • Actively manage partner compliance with terms
  • Effectively manage technical communications with partners and troubleshoot and resolve technical inquiries
  • Support other managers on cross country tasks/projects
99

AMS Partner Marketing Manager Resume Examples & Samples

  • Build data-driven, integrated marketing plan, working with partners they support as well as with campaign managers, demand center, solutions marketing and sales and channels stakeholders to develop and execute marketing programs
  • Develop and create internal and external communications, sales tools, collateral and emails
  • Recent channel marketing experience, ideally in technology and software companies
  • 5-8 years in a B2B tech marketing role, with ideally 3 years of experience in channel marketing
  • Collaborator and team player who can work with a diverse group with strong leadership and cross-functional project leadership skills
100

Partner Marketing Manager Resume Examples & Samples

  • Ensuring that “no lead is left behind.” when it comes to the Microsoft channel. Everything is followed up on and tracked. No exceptions
  • Constantly exploring improvements to the systems and processes used to track and follow up on those leads
  • Planning, executing, and following up on Sprinklr / Microsoft events and conferences/trade-shows in which we participate
  • Working with the corporate content marketing team to ensure that relevant content lands locally and is distributed within the partnership for which you are responsible
  • Nurturing partner relationships and ensuring a deep collaborative alignment with your counterparts at Microsoft
  • Serve as the “voice of the partner” in helping to shape corporate marketing strategy and direction
101

Partner Marketing Manager Resume Examples & Samples

  • Bachelor's degree in business or a related field, with a background in sales and marketing or account management if not specifically in channel development
  • Excellent time management and interpersonal skills
  • Strong relationship/team building and account management skills
  • Leadership qualities that reflect a self-motivated individual with the ability to work as part of a team
  • Five years high-tech industry experience with extensive successful experience with software reselling channels and working with reselling partners
  • Software sales and marketing experience, including ERP, Accounting, CRM, and Software-as-a-Service/Cloud Computing business applications
102

Senior Americas Partner Marketing Manager Resume Examples & Samples

  • Plan and execute co-marketing programs with partners for sell with, through and todesigned to generate new sales leads and grow the pipeline
  • Assist in the development of partner oriented, joint value proposition content, coordinating with the Product Marketing teams
  • Manage and execute all aspects of owned joint partner campaigns including, but not limited to, training, lunch and learns, webinars, campaigns and programs – both live and online
  • Track and report on campaign results, ensuring ROI is measured for all partner campaigns on an ongoing cadence
  • Support process development to improve and grow the partner relationships
  • The ideal candidate brings 5+ years focused on channel and partner marketing and demand generation activities
  • Solid grasp of core channel concepts including selling to, through and with partner
  • Team player able to think strategically with a bias towards execution and tactical project management
  • Highly driven self-starter that thrives in a dynamic environment
  • Demonstrated capability running partner marketing programs for a variety of audiences and a broad solution portfolio
  • Must be able to own all aspects partner management/relationship building from a marketing perspective
  • Experienced, solid communication skills across all job functions and levels, including senior management
  • An understanding of product positioning, promotion, and return on marketing investment
  • Strong collaborator able to operate successfully individually and in leading virtual working teams
  • Experience tracking budgets and maximizing partner matching funds
  • Follows a metrics driven, analytical approach
  • High energy, “own it” personality and ability to drive process improvement and thrive in a high growth environment
  • SaaS / Enterprise Software experience within a growth company a requirement
  • BS/BA required and related work experience required, MBA a plus
103

Associate Partner Marketing Manager Resume Examples & Samples

  • Supports senior partner manager and business development team in marketing planning work to secure new partnerships
  • Interacts on a day-to-day basis with representatives from key marketing partnerships
  • Supports development of marketing communications strategy and execution, from launch through sustainment and growth over time
  • Develops and executes marketing tactics including but not limited to integration of marketing into partners’ customer experiences, website ecommerce integration, content strategy, email marketing, direct mail, print, point of purchase, public relations, event marketing and social media
  • Helps with tracking, reporting and measurement of partner marketing efforts
  • Uses closed-loop marketing to make recommendations with solid data
  • Identifies and tests new opportunities to market LightStream via assigned partners to find new opportunities for growth
  • Fields and bridges technical requirements discussions and works cross functionally with IT to implement integrated partner solutions
104

Partner Marketing Manager Resume Examples & Samples

  • Proven track record in creating, developing, executing and evaluating strategic marketing activities across a variety of channels
  • Strong experience contributing to and applying brand strategies
  • Strong experience working closely with executive level stakeholders
  • Ability to confidently commission and contribute to marketing research and analysis
  • Team management experience preferred
105

Senior Partner Marketing Manager Resume Examples & Samples

  • Marketing Programs – Develop and execute end-to-end integrated partner marketing campaigns in collaboration with BD team and other Marketing teams (Field Marketing, Marketing Ops, Corporate Comms, Product Marketing, Solutions Marketing, etc.)
  • At least 8 years experience in enterprise B-to-B software marketing in various roles of increasing responsibility
  • Familiarity with major BI and analytics software technologies
106

Senior Partner Marketing Manager Resume Examples & Samples

  • Develop strategy and create execution plan for the channel for your assigned countries
  • Identify new growth opportunities and implement initiatives which enhance partner productivity and increase ROI
  • Develop and manage partner relationships proactively. Motivate partners to provide maximum exposure and revenue
  • Negotiate terms and financial structure of deals
  • Set up campaigns, manage ongoing communication, optimize creative strategy
  • Track and analyze metrics to evaluate and improve the effectiveness of the program
  • Report business results directly to regional leadership teams & Partner Marketing senior leadership
  • Collaborate with product and regional teams to shape marketing and merchandising campaigns to enhance conversion
  • Proactively manage partner compliance with terms
107

Partner Marketing Manager Benelux Resume Examples & Samples

  • Drive cadence Channel and Enterprise leaders to prioritize key/focus Partners for marketing investments via joint business partner reviews
  • Define marketing strategies to ensure growth of the strategic Partners in the Benelux in VMware’s key portfolio categories via achievement of sales goals, and ensure alignment of Partner marketing plans to align to VMware’s Mobile Cloud strategy
  • Monitor and manage budget to ensure timeliness, compliance and measurable spend through the partner landscape for effective ROI
  • Engage with strategic Partners as required to support/create case studies and videos with messaging which will evangelize the VMware Software Defined Datacenter, Hybrid cloud and End User Computing strategy as delivered through the Partner ecosystem
  • Work with VMware PR and Analyst teams as needed to review/validate strategic partner and Alliances news and include Partner offerings where appropriate in regional news
  • Represent and embed strategic Partners’ value proposition into broader VMware marketing and campaigns ecosystem - including regularly scheduled product launches, customer and channel targeted newsletters, key sales and customer events (e.g. VMworld Europe, PEX and other events) as appropriate; leverage VMware demand generation campaigns by field and channel marketing teams to effectively embed Partner messaging into planned marketing initiatives and demand generation activities in the Benelux as appropriate
  • Track and report on all strategic and Tier-2 Partner marketing activities
  • Work closely with VMW EMEA marketing team to manage the development of marketing programs and initiatives to drive and deliver the partner enablement & deliverables
  • Ensure comprehensive and effective use of MDF (Marketing Development Funds) to deliver marketing lead and pipeline objectives, including operational processing and compliance of the new MDF program and possible localization of required materials for the Benelux
  • 5+ years of relevant work experience in alliance partner marketing, product marketing and/or demand generation in high-technology companies, ideally in cloud and/or enterprise or security software space
  • Ability to build Go to Market Program Models in conjunction with partners – including the ability to initiate and drive fundamental changes in partner marketing strategies
  • Driving business and marketing with and through a partner ecosystem, ideally with ample experience of managing Marketing Development Funds and general budget management
  • Managing marketing events (logistics, contracts, invites, set up)
  • Driving projects/project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
  • Strong presentation skills with an ability to present VMware value proposition to external Audiences, including the partner community and mid- to senior level
  • Ability to expertly analyze business issues, strategize and prioritize key actions and drive to resolution against VMware’s requirements
108

Partner Marketing Manager Resume Examples & Samples

  • Push the limits of Hotels.com thinking on how to operate performance based marketing channels
  • Understand the complexities of campaign performance and evaluate growth to identify opportunity gaps
  • Run regular reporting to identify bidding opportunities and measure channel performance
  • Recommend changes in spend level with partners while being able to articulate potential impact
  • Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
  • Conceptualize campaign adjustments, design and implement testing and evaluate results
  • Generate and disseminate reporting to ensure that the wider team is aware of advertising performance trends
  • Be flexible to navigate between detail oriented day-to-day tasks and structure and develop longer-term strategic projects to improve our performance
  • Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.)
  • At least 5 years’ experience in a highly analytical commercial environment; experience in online marketing not required but desirable
  • Strong quantitative, analytical and problem solving skills; must be very comfortable with data analysis and able to use data to make decisions
  • Able to develop strong working relationships with internal peers and external partners, and can get cooperation in a non-authority relationship
  • Very strong communication, presentation, and interpersonal skills. Must be comfortable delivering presentations to senior level executives
  • Comfort with data driven business management
  • Able to develop strong working relationships with internal peers and can get cooperation in a non-authority relationship
  • Exceptional attention to detail in executing complex projects and time-sensitive deliverables
  • Expert in Excel and PowerPoint; knowledge of SQL, Python, SAS and other data processing environments a plus
  • Knowledge, passion and/or experience of travel industry is a plus
109

Boomi Partner Marketing Manager Resume Examples & Samples

  • 5+ years of partner marketing experience working with GSIs in a partnership setting; ability to capably and professionally navigate the internal personnel matrix of these companies
  • Proven track record of developing repeatable go-to-market strategies for SaaS or application software being sold into enterprise accounts
  • Ability to work across organizational lines, command respect, and influence without authority
110

Partner Marketing Manager Resume Examples & Samples

  • Generate high volume / quality leads for HubSpot’s APAC agency sales teams
  • Enable our existing partners to go to market and grow their businesses with inbound marketing
  • Designing and executing all aspects of lead generation and awareness campaigns that will generate high quality leads for our sales team
  • Develop programmes to help APAC partners grow their businesses via inbound marketing
  • Localising the marketing of our partner programme for key APAC markets
  • Tracking effectiveness of all Channel Marketing programmes, measuring results and sharing success with marketing, services and sales managers
  • Manage the ongoing partner communication strategy including
  • Be a prolific content creator across a variety of formats and know how to help others tell a great story
  • Be detail-oriented to manage projects and programmes with many moving parts
  • Be a team player who can work with different teams to get stuff done
  • Be an analytical mind who thinks process and scale
  • Be a self starter who is comfortable excelling in a fast-paced environment
  • Familiarity with HubSpot is a plus
111

Partner Marketing Manager Resume Examples & Samples

  • New business development & on-boarding new direct partners or networks to grow the channel business and contract negotiations
  • Support Director of Partner Marketing in APAC on partner contracts
  • Design and implement marketing strategies with partners via day-to-day partner management
  • Manage and optimize affiliate and partner reporting
  • Optimise existing partnerships by leveraging our content, technologies, and tools
  • Work closely together with the product development, technical development, analytics and localisation teams to develop new and optimize existing partner tools
  • Work closely together with the Regional Marketing team to define and implement partner marketing strategies
  • Work closely together with the Merchandising team to ensure our product remains competitive in partner marketing activities
  • Manage payment of affiliates and partners
  • Minimum of 5 years experiences in business development and partner marketing
  • Fluency in Mandarin as well as English is required
  • Strong technical skills, comfortable using multiple interfaces to gather and manipulate data – numerically driven. Must be comfortable with Excel
  • Experience in SQL would be advantageous but not essential
  • Must demonstrate particularly strong and detailed knowledge of the travel business
  • Familiar with content management tool & tracking systems
  • Experience working with large e-commerce brands would be beneficial
112

Senior Partner Marketing Manager, Global Isvs Resume Examples & Samples

  • Develop and execute best-in-class marketing plans with key partners that effectively drive awareness and adoption of AWS partner solutions
  • Define global joint marketing plans with strategic partners
  • Design global partner marketing programs and campaigns that are either executed globally, or delivered to regional marketing teams for local activation
  • Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics
  • Work closely with top AWS partners to build joint value proposition messaging and content
  • 5+ years of relevant work experience in partner marketing, product marketing, demand generation in high-technology companies
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
  • Experience building global partner marketing strategies and programs
  • Experience working with DevOps / Developer Tech companies and marketing to developers
  • Demonstrated experience in working with sales leaders in driving pipeline and revenue
  • Very strong written and verbal communication skills with an innate attention to detail
113

Partner Marketing Manager Resume Examples & Samples

  • History of building and maintaining relationships that drive meaningful growth
  • Excellent problem-solving, project management and creative skills. This person should be very detail-oriented
  • Experience working in a fast-paced startup environment
114

Partner Marketing Manager Resume Examples & Samples

  • Build a thriving and engaged HubSpot partner community in the EMEA region
  • Collaborate with the Partner Events & Community manager to execute on a year round, multi-channel partner community strategy to increase overall engagement and drive positive NPS
  • Develop programmes to help EMEA partners grow their businesses via inbound marketing
  • Localise the marketing of our partner programme for key European markets and work with regional Marketing Managers to execute on these campaigns
  • Track effectiveness of all Channel Marketing programmes, measuring results and sharing success with marketing, services and sales managers
  • Implement a segmented approach to communicating with partners to increase engagement and drive action amongst the community
  • Strong project management skills and ability to prioritise tasks
  • Execute with keen attention to detail and accuracy
  • Be a team player who can work cross functionally with different teams to get stuff done
  • Be a self-starter who is comfortable excelling in a fast-paced environment
  • Be experimental and willing to champion new ideas
  • French, German or Spanish language a plus
115

Partner Marketing Manager Resume Examples & Samples

  • Build and execute on a joint go-to-market marketing strategy with the partnerships this strategy includes marketing to the partner, through the partners, with the partner and for these partnerships
  • Influence key relationships and gain preference for HDS with the alliance partners and in accordance with overall ecosystem marketing goals
  • Develop and integrate joint value propositions that build awareness for both internal and external audiences
  • Build, execute and measure joint marketing programs with partners, from marketing campaign concept to creative content development and program execution, including webcast events, live seminars, industry events, online and direct mail campaigns, social media, public relations, etc
  • Manage marketing funding across the company for programs like Partner MDF
  • Evaluate and recommend the right marketing investments to support the partnership
  • Establish metrics and objectives for alliance marketing programs and report against progress
  • Collaborate and communicate with alliance managers, field sales and marketing teams to amplify and gain support for alliance marketing programs
  • Bachelor’s Degree in marketing or related field
  • Minimum of 8 years marketing programs or partner marketing experience with at least 6 years focused on partner marketing
  • Knowledge of data analytics, enterprise software and/or infrastructure industry required. Experience working with Industry leading partnerships
  • Results driven and customer focused team player that understands what is required to gain preference and win in the marketplace
  • Ability to define marketing objectives, execute integrated campaigns, and track and evaluate results
  • Must have exceptional communication and writing skills
  • Desire to collaborate and build consensus in a fast-paced, cross-functional team environment
  • Ability to work independently, establish priorities and demonstrate good judgment skills
  • Strategic and creative thinker who can deliver results consistently
116

Enterprise Partner Marketing Manager Resume Examples & Samples

  • 10 years of related experience
  • Experience launching marketing activities that leverage more than one brand while maintaining consistency
  • Bachelor’s degree; MBA a plus
  • Understanding of and/or background in Enterprise (B2B) sales and marketing and Consumer (B2C). Experience in B2B2C marketing an advantage
  • Proven success negotiating with partners to create experiences that support your brand and products
  • Experience working for powerful, iconic brands (consumer or B2B) that engage consumers through disruptive marketing
  • Proven success driving awareness, engagement, and conversion results for consumer products
  • Skills driving creative development: writing briefs, evaluating work, budgeting production and working with external agencies
  • Worked cross-­functionally with product development, social media, relationship marketing, sales and channel management and support to drive truly integrated marketing campaigns
  • Approximately 10% travel required
117

Inside Partner Marketing Manager MEA Resume Examples & Samples

  • Plan and execute Demand generation activities with Channel Partners and VADs via a programmatic approach
  • Become an integral part of the go to market team for the region (sales/marketing)
  • Manage and track pipeline by campaign against agreed targets
  • Drive activities that encourage new partners to participate in marketing activities with Oracle
  • Programmatically work with sales to migrate the on-premise installed base to the cloud with agreed partners
  • Actively engage partners to move to digital marketing as part of integrated packaged campaigns
  • Managed budget plans and opportunity forecasts
  • Tracking of opportunities through OMM and tracking of expected ROI (pipeline over investment)
  • Report once per quarter the outcomes of campaigns
  • Experience of Channel Marketing in region
  • Knowledge of the local IT Market: key market trends, key players, industries
  • Knowledge of Marketing current marketing disciplines and demonstrable competencies in technology Marketing
  • Understanding of partner driven marketing campaigns, audience generation and segmentation of customers
  • Budget & project management skills
  • Experience of working with third party suppliers and managing agencies
  • Experience of using marketing and sales processes and systems
  • Results and team-work oriented
  • Good written and verbal communication skills in English
118

Alliance & Partner Marketing Manager Month FTC Resume Examples & Samples

  • Work closely with the EMEA and APJ channel leads to execute on established H2 partner marketing plans to drives sales productivity with key strategic partners
  • Ongoing management and execution of joint marketing campaigns with partners including webcasts, live events, campaigns and selective conferences
  • Engage with priority partners on an ongoing basis on to evaluate and formulate effective go-to-market plans including awareness and lead generation, enablement, and certain sales elements
  • Measure and track results using appropriate tools and systems to influence and inform planning for 2018. Share results with partners, channel sales and the field sales teams
  • Closely track partner lead follow-up to ensure a closed loop sales process
  • Work closely with the Field and Digital Marketing teams to ensure complementary plans, consistent messaging and channel focus
  • Ownership of the international partner marketing budget ensuring campaigns are delivered efficiently. 2018 budget planning will be required
  • Expect travel (largely Europe) to support field execution of events and campaigns to be around 40% of your time
  • Wider support, especially with senior sales and channel stakeholders, from global partner marketing director (London based) and US-based marketing leads on each strategic partner
119

Partner Marketing Manager Resume Examples & Samples

  • Superior relationship skills, interpersonal and communication skills
  • Mature judgment. Results-oriented. Strong self-initiative
  • Excellent quantitative and analytical skills
  • At least 6-7 years relevant cable or satellite operator, entertainment and on-line marketing experience
  • Entertainment and/or digital marketing experience
120

Channel Partner Marketing Manager Resume Examples & Samples

  • Work with global partner marketing, regional field marketing managers and Americas partner directors to ensure partner marketing program alignment with the overall marketing program for the Americas
  • Define, deliver and measure multi channel partner marketing campaigns and programs to create and drive demand generation for strategic channel partners across the Americas West region
  • Work in partnership with the alliance marketing team to execute joint marketing programs with alliance and channel partners
  • In addition to leading the Americas West Partner Marketing strategy and plan, will manage the marketing relationship, demand generation strategy and communications with a group of National partners
  • Partner with the Splunk Field Events, Sales Enablement, and Partner+ Programs team
  • Drive awareness and enablement programs to keep partners aware of Splunk’s latest campaigns, solution offerings, partner wins and the tools you’re creating to help them grow their businesses on Splunk
  • Manage a partner marketing budget and track key metrics and ROI for Splunk partner programs
  • Communicate plans and successes to key marketing and sales stakeholders
  • Ability to manage and implement a wide variety of marketing programs simultaneously
  • Demonstrate revenue impact of partnerships and marketing programs
  • Self-starter that can launch programs within budget and manage multiple timelines
  • Ability to motivate cross-functionally to drive G2M planning and execution forward
  • Understanding of a broad range of marketing activities and disciplines
  • Excellent communication skills; both written and verbal
  • Ability to fully understand the Splunk platform, as well as the appropriate portfolio of partner products, and find marketing synergies
121

Global Partner Marketing Manager Resume Examples & Samples

  • 7+ years of relevant work experience in marketing, demand generation in high-technology companies, ideally in the enterprise software space
  • Experience in a business-to-business (B2B) environment, high-tech products/services
  • Strong experience in managing large global partners to build global marketing programs appropriate for their goals
  • Experience working with global system integrators
  • Excel at cross-functional collaboration, creative thinking, problem solving and have a bias for action and operational excellence
  • Analytical, with a natural curiosity to measure, test, learn and iterate to get the best results possible
  • Willing to travel worldwide to meet with sales leaders, customers and partners, attend events and support the sales team
122

Partner Marketing Manager Resume Examples & Samples

  • Develop the partnership co-marketing annual strategy and targets, and identify and execute opportunities with large enterprise, ensuring alignment to TAFE NSW brand and strategic business goals in order to grow B2B enrolments and revenue
  • Build and maintain value-add relationships with partners by creating a nurturing communications program including oversight of an employer and cross- industry database; to ensure partnerships are leveraged effectively and increase market competitiveness in the vocational education sector
  • Lead the creation and delivery of co-partnership and B2B marketing campaigns including brand strategy, event management, sponsorships, digital marketing, social media, activations, content production, public relations, SEM, SEO, website development, market research and analysis, lead generation, marketing optimisation
  • Brief, develop and integrate partner and employer/industry/B2B content into TAFE NSW business development, marketing and campaign plans, calendars and customer engagement strategies
  • Act as the subject matter expert on the employer/industry demands and requirements delivering feedback and content input into the marketing and campaigns team as needed; to enable creation and delivery of consistent and in-demand courses to meet and exceed partner expectations
  • Design and develop cross-industry marketing content for various channels including social media, the TAFE NSW website, and further collateral as needed; to enable industry relevance and increase engagement with industry partnerships
  • Deliver, measure and report on the achievement of TAFE NSW additional enrolments and revenue targets via the development and implementation of an integrated partner marketing plan for co-created courses
  • You will be degree qualified in a relevant area, with a minimum of 10 years’ marketing experience, ideally with experience in an industry partnership marketing role or similar, with B2B marketing, co-marketing and/or sponsorship experience highly regarded
  • Proven experience achieving revenue and customer acquisition targets in a highly competitive market
  • Demonstrated experience identifying strategic brand partnership opportunities with measurable brand and sales outcomes
  • Extensive experience working across the whole brand and marketing mix, including input and development into marketing and brand strategy, annual marketing plans, creative and media briefing, integrated campaign development, social media, content production, SEM, SEO, website development, market research and analysis, lead generation and marketing optimisation
  • Strong copy writing, presentation development and verbal presentation skills
  • Extensive experience working collaboratively with and managing senior stakeholders within a large marketing team and supporting business development teams to deliver sales targets, with experience in leading a team highly regarded
  • Ability to manage and develop a high performance team, aligned to the core values of integrity, collaboration, excellence and a customer first attitude, through effective leadership, support and feedback
  • Ability to collaborate with staff to ensure the development and regular review of meaningful individual performance management and development plans that are clearly aligned to strategic objectives and focused to develop the individual