Integrated Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the integrated marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
LE
L Effertz
Lilla
Effertz
19537 Vicky Skyway
San Francisco
CA
19537 Vicky Skyway
San Francisco
CA
Experience Experience
09/2016 – present
Chicago, IL
Senior Integrated Marketing Manager
Chicago, IL
Senior Integrated Marketing Manager
09/2016 – present
Chicago, IL
Senior Integrated Marketing Manager
09/2016 – present
  • Works closely with Marketing Research Manager to leverage research to develop strategic approaches and recommendations
  • Work within established budget guidelines and manage costs for all projects
  • Collaborate with field and partner marketing teams to develop integrated marketing activities that can be executed across the subsidiaries and ecosystem
  • Monitor, interpret and report integrated marketing campaign performance and provide strategic direction and guidance based on analysis of results
  • Assist in the reporting out of integrated programs and campaigns and development of case studies and award submissions
  • Drive the development and manage the execution of such campaigns from concept through to implementation
  • Provide project management support of sold client programs
08/2009 – 07/2016
Philadelphia, PA
Integrated Marketing Manager, UK
Philadelphia, PA
Integrated Marketing Manager, UK
08/2009 – 07/2016
Philadelphia, PA
Integrated Marketing Manager, UK
08/2009 – 07/2016
  • Strong track record of developing highly collaborative cross-functional relationships and influencing a cross-functional team
  • Measure, analyze, optimize, and report on campaign and lifecycle program performance
  • Drive rhythm of business communication between HQ and in-market teams, including cross-functional calls and updates, and development of international process models
  • Build consistency around Twitter’s brand personality and voice across local markets by partnering closely with the brand strategy, creative, and in-market teams
  • Partner with global channel leads to execute local campaigns across email, push, in-product, SEM, display, and other marketing channels
  • Partner with local and HQ teams to define and prioritize calendar of local campaigns and global campaign/lifecycle program improvements in these markets
  • Drive localization and transcreation of global campaigns and lifecycle programs to maximize performance in local markets
10/2003 – 03/2009
Los Angeles, CA
Integrated Marketing Manager
Los Angeles, CA
Integrated Marketing Manager
10/2003 – 03/2009
Los Angeles, CA
Integrated Marketing Manager
10/2003 – 03/2009
  • Lead the marketing plan process across all touch points, working with domain experts across the marketing organization to develop integrated, end-to-end marketing plans. This includes: development of holistic marketing brief, insights and KPIs, ensuring proposed tactics and creative direction align with key goals and objectives, plan sell-in to marketing leaders, regular reviews and refinement, executional implementation and optimization, and analysis and reporting results to leadership
  • Work closely with sales staff and marketing colleagues to strategize, create, and write integrated marketing proposals and custom presentations for select accounts
  • Conceptualize and develop advertiser-specific marketing solutions– from ideation to execution utilizing various brand assets (print, online, social, research, etc.) on categories including, but not limited to: Jewelry/Watch, Mass Beauty, Food/Beverage
  • Assist VP, Client Solutions with tracking all event/hospitality opportunities with PR so that Team Sales is constantly kept abreast of unique opportunities to serve up to clients and prospects
  • Serve as the primary communications hub for all assigned NGP priorities keeping sales and Client Solutions teams up to speed on scheduling, marketing, PR, talent developments, etc
  • Work with the integrated marketing, sales, research and events teams to strategize, create and write omni-channel proposals for category specific clients, including but not limited to fashion, retail, luxury jewelry and watch, beauty, automotive and non-endemic
  • Set objectives and development plans, review performance and provide feedback on a regular basis
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of California, Irvine
Bachelor’s Degree in Marketing
Skills Skills
  • Strong attention to detail
  • Ability to solve complex problems, work through difficult issues and recommend innovative solutions that bring clear, actionable communications to consumers
  • A quick learner, adaptable to new technologies and environments
  • Strong proficiency in business applications
  • Exceptional organizational skills and a strong attention to detail
  • A self-starter who is good at assessing new growth opportunities
  • Strategic marketing experience, with significant ability to spearhead, lead, and manage the development of marketing and communications programs
  • Excellent writing / editing and verbal communication skills
  • Proficient in Microsoft Word, Excel and PowerPoint; other creative platforms
  • Highly collaborative, resourceful, entrepreneurial, and enjoys creating and implementing new processes and introducing new initiatives
Create a Resume
1

Senior Integrated Marketing Manager Resume Examples & Samples

  • Develop integrated marketing plans for each vertical that reflect business goals and vision, market conditions, competitive intel, product roadmaps, plus advertiser and consumer insights
  • Leverage online and offline advertising channels, social media activation, promotions, events, SEM, email marketing, content marketing, B2B advertising and mobile tactics targeting consumers and advertisers to increase awareness, acquisition, engagement and retention
  • Identify potential opportunities, in collaboration with Marketplaces content team, to develop and nurture relationships with prospects and clients through all contact lifecycle stages on website (pre-prospect to prospect, prospect to client/customer)
  • Manage team members to formulate specific channel tactics, reporting dashboards and testing plans based on campaign performance, user data, budget parameters and KPIs
  • Lead co-marketing initiatives and programs, working with cross-functional teams to leverage reach and strength of Tribune’s distribution power
  • Test and validate business position concept and go-to-market campaign for optimal results
  • Responsible for team’s consistent application of positioning, messaging and vertical brands across all components of marketing mix for any given program
  • Analyzes the results of launched initiatives and drives improvements through scalable, efficient new processes to optimize plans be it within programs or among resources
  • Proactively plans to address new market opportunities and react to unforeseen challenges
  • Set strategy for creative development including competitive intel, target segmentation, positioning (or repositioning), value proposition and brand attributes and message hierarchy
  • Aid in managing marketing budget and forecasting
  • Bachelors degree in Marketing, MBA preferred
  • 7+ years of experience and demonstrated accomplishments in marketing strategy development, rigorous testing, measurement and iteration to improve results continuously and generate a positive ROI
  • Strong analytical skills and passion for interpreting and translating quantitative and qualitative data into actionable insights and marketing strategies
  • Ability to understand and interpret a complex competitive landscape and effectively position and direct prioritized channel strategies that will deliver the greatest impact on objectives
  • Knowledge of “media math” and language such as CPM, CPA, CPC, ROAS,
  • Accomplished range of skill from high-level strategic thinking to detailed execution
  • Proven ability to manage multiple, competing priorities simultaneously and work effectively across functions and at all levels of the organization
  • High level of creativity, innovation, problem solving skills and strong right brain/left brain orientation
2

Integrated Marketing Manager Resume Examples & Samples

  • Develop the go-to integrated market strategy and message to drive lead generation and customer loyalty
  • Create, manage, and execute yearly strategic, comprehensive, integrated marketing campaigns in collaboration with product marketing managers to meet defined business objectives
  • Work with Content Marketing, Creative team, and Digital Ops to execute against national and regional campaigns (e-mail campaigns, webinars, brochures, flyers, social media activities, microsites, and direct mail)
  • Assess challenges and potential opportunities in specific customer segments and quickly create solutions to address those challenges and opportunities
  • Lead event campaigns for Salesforce.com relative to demand generation that are qualified
  • Assist in executing marketing plans for state adoption teams as needed
  • Help create training material for product marketing and state adoption wins
  • Manage marketing budget
  • Track, measure, analyze and refine program activities and effectiveness. Use marketing automation to set up behavior driven business rules and campaigns
  • 5-7 years successful experience in Relationship Marketing or related Marketing functions
  • Experience in a fast-growing environment with significant knowledge of integrated marketing campaigns, digital marketing, sales training, and event management required
  • Attention to detail, deadlines and impeccable organization skills required
  • Strong analytical, project management, and process skills
  • Required travel up to 30%
  • Experience in the Education industry preferred
3

Integrated Marketing Manager Resume Examples & Samples

  • Develop integrated marketing programs that help generate advertising revenues across all media assets
  • Conceive and develop client and category specific marketing strategies, including proposals, presentations, positioning of research, sell sheets, etc
  • Serve as marketing point person for sales reps in designated territory
  • Create client marketing/merchandising program wrap-ups
  • Develop and oversee advertorial, special section concepts, and special units for clients
  • Oversee budget tracking and forecasting for client programs
  • Work collaboratively with sales reps, key sales assistants, freelancers, and other internal/external resources to coordinate and execute successful marketing programs that drive advertising revenues
  • Coordinate with event, online, research, and design departments as necessary to generate effective programs, presentations, and sales materials
4

Integrated Marketing Manager, Bicycling Resume Examples & Samples

  • Maximizing customer lifetime value through development and execution of onboarding and customer journeying programs. Current product mix includes books, magazines, events and branded products
  • Product Strategy: Develop product marketing plans working with brand team and books team to maximize customer lifetime value while closely managing cadence of promotions
  • Events: Lead strategy behind engaging customers and site visitors to participate in branded events
  • Collaborating with advertising and editorial; working closely with the brand to drive new ideas
  • 5+ years’ experience in direct marketing, consumer marketing or product management
  • Strong interest bicycling and leading an active, healthy lifestyle
  • Creative and eager to brainstorm ideas
  • Partnership sales/marketing experience a plus
5

Senior Integrated Marketing Manager Resume Examples & Samples

  • Work with Product Marketing, Sales Enablement Marketing, Corporate Communications and Customer Engagement Marketing to support the development of integrated marketing campaigns across EMEA and APAC, aligned to the core business strategic objectives
  • Drive the development and manage the execution of such campaigns from concept through to implementation
  • Manage the production of marcoms deliverables including but not limited to campaign creative, marketing collateral, thought leadership content and appropriate delivery channels
  • Ensure relevant contributors (internal and external vendors) are effectively briefed and deliverables/performance are regularly monitored to drive progress against upcoming campaigns. Ensure change requests are communicated in an appropriate and timely manner. Communicate any deviations to delivery date, output or budget to the Senior Director Marketing, International
  • Develop a quarterly marketing campaign calendar aligned to overall messaging strategy which is communicated to relevant stakeholders across the EMEA & APAC businesses
  • Measure ROI of marketing campaigns against key KPIs and report back to the wider business via a monthly dashboard. Make course correction recommendations to ensure marketing campaigns are delivering against core business strategic objectives
6

Digital Conversion & T K Integrated Marketing Manager Resume Examples & Samples

  • The Marketing Manager must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment. This person must have strong interpersonal, communication, and problem-solving skills. This individual will be a team player who is well versed in details
  • Strong ability to influence at all levels within the organization
  • Analytic thinker capable of breaking down complex problems and identifying key factors and interdependent relationships between factors
  • Always acts with the highest level of ethics and integrity
  • 5 years of relevant product/integrated management experience preferred
  • Digitally savvy and able to understand and use web tools routinely
  • Pragmatic Marketing certifications a plus (i.e. Pragmatic marketing)
  • Proven user of data analytic and other research to build, implement and modify effective strategies
7

Integrated Marketing Manager, Teen Vogue Resume Examples & Samples

  • Develop, write and execute cross-platform programs and added-value opportunities
  • Assess advertisers needs to create custom, unique programs that meet clients’ objectives
  • Develop relationships with third party vendors and organizations to constantly evolve and enhance program offerings
  • Contribute ideas in group brainstorms and client meetings
  • Manage program and event budgets
  • Attend sales calls, as needed
  • Minimum 3+ years of experience at a major consumer publication or advertising/public relations agency
  • Exceptional writing and presentation skills
  • Background in event execution is a plus
  • Experience working with sales collateral and sales presentations
  • Knowledge of digital and social space
  • Advanced proficiency in PowerPoint and Excel
  • Highly motivated, self-starter who is able to think creatively and problem-solve independently
8

Integrated Marketing Manager Resume Examples & Samples

  • Writes customized and concise proposals and presentations
  • Pre/post-sale liaison on Integrated Marketing projects
  • Develops advertiser-specific marketing programs that include elements such as: custom creative, online/digital/social/tablet campaigns, customized events, custom video series, and more
  • Attends sales calls to articulate and sell-thru Integrated Marketing ideas
  • Works directly with senior management on supporting the development of advertiser packages that drive print and digital sales
  • Project lead for select third-party partnerships
  • Manages sponsor elements of signature events
  • Cultivates relationships with key clients year-round
9

Integrated Marketing Manager Project Hire Resume Examples & Samples

  • Bachelor’s degree from a four-year college or university is required; majors in Marketing, Business Administration, Communications, or other related field preferred
  • Minimum 5 years of progressive, relevant consumer-facing marketing
  • Minimum 5 years of relevant leadership experience including supervisory and budget responsibilities
  • Excellent interpersonal and communication skills and the ability to interact with partner and foster cross-functional teamwork among Marketing & Sales, entertainment and operations
  • Be a subject matter expert and having detailed understanding of Marketing & Sales programs
  • MBA or equivalent degree strongly preferred
  • Lead business plan development and present clear recommendations to management for approval and implementation
  • Motivate and work collaboratively with cross-functional peers
  • Ability to influence others at all organizational levels (from junior to executive levels) Ability to think strategically and conceptually
  • Demonstrated ability to manage a large volume of complex work effectively and efficiently while being detailed orientated
  • Strong track record meeting targets and objectives
  • Strong planning and organizational skills. High energy and strong work ethic
  • Solid understanding of consumer and brand research
  • Digital and technical savvy, including experience working on social media initiatives
  • 5+ years in the consumer goods, entertainment, travel or theme park industry preferred
10

Integrated Marketing Manager Resume Examples & Samples

  • Work with internal teams to execute national campaigns (e-mail campaigns, webinars, brochures, flyers, social media activities, microsites, and direct mail)
  • Use marketing automation to set up behavior driven business rules and campaigns
  • Bachelor's Degree in Business preferred, or equivalent work experience required or Marketing required
  • Five Plus years successful experience in Integrated Marketing or related Marketing functions
  • Experience in a fast-growing environment with significant knowledge of integrated marketing campaigns, and digital marketing required
11

Integrated Marketing Manager Resume Examples & Samples

  • Work with the integrated marketing, sales, research and events teams to strategize, create and write omni-channel proposals for category specific clients, including but not limited to fashion, retail, luxury jewelry and watch, beauty, automotive and non-endemic
  • Participate in brainstorming sessions with sales and account management teams to answer a high influx of RFPs
  • Manage the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) from inception to completion
  • Present new ideas, partnerships and innovations to team / manager to drive business and overall branding efforts
  • Manage advertiser participation in W signature events
  • Manage budgets related to promotional/merchandising programs
  • Operate with a superior level of client service in all client-facing communication
  • Track and execute programs, while maintaining budget parameters
12

Integrated Marketing Manager Resume Examples & Samples

  • 3+ years building cross-platform digital marketing programs
  • Strategic, creative thinker with the ability to turn idea into holistic content programs
  • Strong attention to detail, organized and good management skills
  • Must be a self-starter
  • Ability to work well with different stakeholders across organization
  • Manage multiple projects and deadlines
  • Master of key software tools such as PowerPoint, Excel, and Word
13

Senior Integrated Marketing Manager Resume Examples & Samples

  • Work with Senior Director, Integrated Marketing and digital, sales and art departments to develop cross-platform/digital programs and added-value opportunities; attend sales calls as needed
  • Proficiency with day-to-day RFP process in a media-type environment, comfortable working across and seamlessly with multiple departments
  • Position requires a creative thinker who can assess advertisers’ needs and create custom, unique programs that meet clients’ objectives
  • Write presentations and added value proposals in the Glamour voice that meet client KPIs and stay within the allocated budget, effectively incorporating and communicating advertisers' marketing and brand goals
  • Manage added-value program execution within budget, including but not limited to: advertorials, blogger/influencer/social, sweepstakes, sampling, digital programs, outdoor advertising, events/custom activations, etc
  • Contribute ideas in group brainstorms and client meetings – ability to work independently and within a team environment
  • Close attention to detail and ability to manage multiple projects in a high-volume, fast-paced environment
  • Develop and maintain relationships with third party companies
  • Excellent event execution, creative strategizing as well as strong written and verbal communication
  • Keep current on trends and news in fashion, beauty, tech/digital/social, retail, etc
  • Proficiency in Mac, Microsoft Office Suite, Adobe InDesign and Acrobat Pro
14

Integrated Marketing Manager, Prevention Resume Examples & Samples

  • Manage RFP process across select categories from ideation through execution and provide client-ready responses to successfully support the sales team and win business across all Prevention properties
  • Ideation and writing of proactive proposals, programs and presentations articulating Prevention's unique value and brand DNA
  • Work with sales and marketing counterparts to build signature programs, strategic partnerships and competitive added value opportunities for clients to increase visibility, revenue and client base for the Prevention brand
  • Project manage and execute sold programs across all media including print, digital, mobile, social and event platforms, working with internal departments and outside vendors to achieve successful outcomes. Manage individual budgets
  • Write and develop sales support collateral such as sell sheets, media kit materials, recaps, comps, etc
  • Responsible for management of select Prevention marketing programs including category specific management of Prevention's signature event - the R3 Summit
15

Integrated Marketing Manager Resume Examples & Samples

  • Ideation; writing & presentation; project management
  • Develop integrated marketing proposals across a variety of selling categories (endemic and non), business size (multi-national brands and single-store entrepreneurs) and budgets. Includes collaborative and individual ideation. Strong marketing/proposal writing and visual layout are required. Strong presentation skills a plus
  • Act as category expert and resource for owned categories, including development of industry partnerships, sales opportunities, media trends, industry trends, etc. when appropriate. Develop and communicate these to sales and marketing teams
  • Project manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes
  • Manage all custom program budgets including invoice processing, monthly reporting and year-end actualization
  • Support department signature programs, including owning activations with in them and executing media-driving sponsorships that are part of them
16

Integrated Marketing Manager Bicycling Resume Examples & Samples

  • Minimum 3-5 years of marketing and/or sales development experience for a media brand
  • Detailed oriented with ability to manage multiple projects and priorities in a fast- paced, high-volume work environment
  • Working knowledge of digital highly recommended: from web advertising units/capabilities to implementation of digital marketing concepts, knowledge and comfort with social media platforms, apps, and tablet platforms for media/publishing
  • Awareness of current culture and trends as they relate to the Bicycling brand and relevant promotional opportunities
  • Proficiency with Microsoft Word, Excel and Powerpoint
17

Integrated Marketing Manager Resume Examples & Samples

  • Spearheads sponsor presence at multi-market Country Living Fair event series, including ideation and implementation
  • The Country Living Fairs are a series of 4 events in Nashville, Rhinebeck, Columbus and Atlanta, with a total of approximately 100,000 attendees
  • Now in its 11th year, the Fairs bring the magazine to life with three days of shopping (from over 200 vendors), free demonstrations by Country Living editors and experts, and fantastic food
  • Involves travel to Fair locations
  • Works with sales staff to brainstorm, write and implement integrated marketing and added value programs utilizing brand assets (print, online, social, research, etc.)
  • Attends sales calls to pitch integrated marketing solutions and/or promotional programs/ideas; educates sales staff on new and emerging partnerships and platforms; updates sales collateral
  • An exemplary communicator, both written and verbal
  • Resourceful, proactive, detail-oriented, organized and able to thrive in a fast-paced environment
  • Familiar with all aspects of integrated marketing, including digital, social, and emerging media platforms – digital fluency will be a critical part of the job
  • Willing to work in a highly-collaborative atmosphere, yet be comfortable taking the lead on projects, where appropriate
  • 2+ years integrated marketing experience; experience or knowledge of “big brand” media a plus
  • Proficient in PowerPoint, Word and Excel; InDesign skills a plus
18

Associate Integrated Marketing Manager Resume Examples & Samples

  • Work with sales reps across different categories to fulfill all promotional needs and requests
  • Write standard and customized merchandising proposals based on advertiser objectives as assigned; execute programs based on written proposals
  • Contribute to the development of multi-advertiser issue/category/themed added value programs and execute programs as assigned
  • Support execution of magazine events, including annual signature event(s), sales meeting and others as assigned
  • Regularly provide creative ideas for events and programs, client gifts and entertainment and magazine editorial tie-ins
  • Manage budgets for programs, special events and projects as assigned
19

Integrated Marketing Manager, Bicycling Resume Examples & Samples

  • Candidate must have strong balance of strategic and creative skills and experience in developing compelling integrated marketing programs
  • Strong written and verbal communication skills; strong copywriting skills required
  • Highly pro-active and solution-oriented, a team player and self-starter with strong interpersonal and client skills
  • LI-NS
20

Integrated Marketing Manager Resume Examples & Samples

  • Execution methodology, SLA and stage/gate framework
  • Planning, track and control discipline for governance
  • Stakeholder collaboration, decision-making and change control structure
  • Executive and stakeholder communications cadence and dashboards
  • Evaluation-to-plan and return/impact reporting
  • Building the structure for a common point of stakeholder collaboration in aligning strategy, objectives and implementation plans for integrated marketing programs
  • Establish governance and stage/gate models, success criteria, key stakeholder roles and accountability
  • Providing coordinated scheduling and workflow management tools to increase likelihood for on-time, on-budget plan delivery
21

Activation Integrated Marketing Manager Resume Examples & Samples

  • Take on day-to-day project management and implementation/production of all integrated program elements – which may include print, digital, video, mobile, social and native executions - to ensure flawless execution
  • Work with senior decision-making clients and partners (Executive Producers, Brand Managers, VPs of Advertising, etc.) to articulate our ideas and instill confidence throughout the execution process especially during critical periods of uncertainty or compressed timeframes. This position requires an individual to be a thoughtful and articulate speaker due to significant client interaction and internal communication required
  • Ensure that all needed assets and resources are identified and managed to successfully meet expectations
  • Develop and maintain all project deliverables including scope of program, budgets, timelines, and creative guidelines – and confirm all projects are completed according to schedule and within budget
  • Function as the “gatekeeper” to ensure that projects are executed in accordance with the project plan/life cycle
  • Drive project delivery through effective use of external/client, internal and vendor status meetings and meeting notes
  • Ensure the assigned project team clearly understands their respective scope in terms of deliverables, target milestone dates throughout the project -providing guidance and direction as needed
  • Establish and deliver program wrap-up reports and case studies for clients and for use internally in pitching new business
  • Experience working in a production role (overseeing multiple elements and cross-functional team to implement a program/project) is a must with successful history of project completion, including experience in setting and managing internal and vendor expectations
  • Significant account/client management experience a large plus
  • Sound working knowledge of video production/digital media/advertising/print production/promotions/marketing
  • Knowledge of interactive marketing, web technologies, web development processes and the delivery of solutions with creative components including websites, sweepstakes/contests, video, and digital media highly advantageous
  • Self-starter, team player with strong verbal and interpersonal skills – and ability to adapt as program evolves
  • Strong written and business communication skills
  • Attention to detail and accuracy essential to all job functions
  • Ability to collaborate with digital marketing, creative services, video production and sales teams
  • Strong strategic thinking and problem-solving skills are essential
  • College graduate, Marketing or Media/Communications degree preferred
22

Integrated Marketing Manager Resume Examples & Samples

  • Day to day creation of proposals and presentations
  • Proactively create 360 degree multi-platform marketing programs to drive incremental revenue across the franchise
  • Excellent internal relationships
  • Bringing new media product opportunities to the wider team
  • To have good competitor intelligence and knowledge
  • Strong internal presentation skills
  • Proactive identifying of new opportunities and revenue streams
  • 5 years of sales development and marketing experience in a related industry
  • Knowledge of cross-platform advertising sales, marketing, event and related research
  • Proven ability to develop and implement creative, strategic, revenue-driving marketing initiatives
  • Proactive team player
  • Excellent public speaking and communication skills
  • Exemplary writing skills
  • Proven success in execution of marketing programs from conception to completion
  • Microsoft Office fluency
  • Bachelor’s Degree preferred
  • LI-JA1-WSJ
23

Associate Integrated Marketing Manager, Dr Oz Resume Examples & Samples

  • Develops and writes integrated proposals, primarily in the Health & Wellness category
  • Fulfills added value programs (e.g., sweepstakes, contests, gifts-with-purchase, street teams, out-of-home, etc.) and creates client recaps
  • Creates, manages, and executes customized advertorials, which may include management of photo shoots
  • Manages timelines, budgets and invoices for client programs
  • Services day-to-day requests of Sales staff/management (e.g., client history, event recaps, idea revisions, photo/documentation books, etc.)
  • Attends sales calls to present added value programs and ideas
  • Assists Executive Director/Integrated Marketing with special projects (e.g., national sales meeting, industry conferences/trade shows, special projects for Publisher, etc.)
  • Minimum 3 years of related experience (preferably in magazines)
  • Proficient in PowerPoint, Excel, and Word (knowledge of InDesign and Photoshop a plus)
  • Must be able to communicate clearly and concisely in both writing and speech (ability to write advertorial copy a plus)
  • Must work well under time pressures, be organized and able to juggle multiple projects simultaneously
  • Clear understanding of and affinity for brand
24

Senior Integrated Marketing Manager Resume Examples & Samples

  • Conceptual development/writing of merchandising proposals and sales presentations for the Hearst Design Group
  • Creative thinking for multi-sponsor marketing programs
  • Strategic creation/execution of brand building materials, including: Sell Sheets/Marketing Materials, Industry Mailings, Industry Sweepstakes, and Premiums
  • Execution of signature programs and merchandising projects such as VERANDA Power of Preservation Forum, direct mail campaigns, native advertising concepts, digital and social integrations, video, and more
  • Design proficiency
  • Knowledge of InDesign, PowerPoint and all MAC platforms
  • Prior experience in magazine publishing
  • 5+ years experience in marketing in a related area
25

Integrated Marketing Manager Resume Examples & Samples

  • Must have 4 years+ experience in sales marketing; experience at a digital media and marketing desirable
  • Proficient in Outlook, Word, Excel, PowerPoint, knowledge of Operative a bonus
  • Comfortable with marketing analytics platforms including Google Analytics, ComScore, Nielsen, Adobe Omniture
  • Strong communication skills, both oral and written
  • The ability to perform independently while working as a collaborative team player in a fast-paced environment
  • Passionate about the advertising and media space, gets excited about creating big ideas and new concepts
  • Superior organizational skills and multi-tasking abilities
  • Must be an enthusiastic individual with strong interpersonal skills who is detail oriented and can thrive in deadline-driven environment
  • Meticulous attention to detail and willingness to ask for help in prioritizing tasks
26

Integrated Marketing Manager Resume Examples & Samples

  • Collaborative: You have strong program development and management skills including a collaborative approach to partnering with team members, advertising clients and vendors
  • Independent: You are able to work independently with confidence in making marketing recommendations. You're able to thrive outside of your comfort zone, and are flexible to travel occasionally
  • Communicative: You have exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs
  • Proven: You possess a bachelor’s degree with a minimum of six years of marketing experience, preferably in advertising and/or content marketing. You also have a minimum of two years of digital media marketing experience (experience in epicurean and/or health and wellness categories a plus)
27

Senior Integrated Marketing Manager Resume Examples & Samples

  • Development of custom cross-platform programs for TEN clients connecting client objectives to proposed strategy, concepts and activation across TEN’s portfolio of brands
  • Lead and/or participate in creative brainstorming in the development of custom integrated programs
  • Support the development of strategic partnerships across TEN
  • Contribute in the development of strategic sales programs and development of the collateral to promote them
  • Assist in the development and execution of research projects and materials that support initiatives within TEN
  • Assist in the reporting out of integrated programs and campaigns and development of case studies and award submissions
  • Development of presentation materials including Power Point decks including, but not limited to, The Enthusiast Network group presentations, digital upfronts and sales one-sheets
  • Provide project management support of sold client programs
  • Build proposals and RFP responses
  • Works closely with Marketing Research Manager to leverage research to develop strategic approaches and recommendations
  • Assist sales with client-specific proposals and/or presentations
  • BA or BS or equivalent
  • 7+ years experience/education with Advertising or Marketing
  • 7+ years experience/education with Digital/Online Technology
  • Proven leadership and organizational skills
  • Student of marketing/advertising
  • Proven ability to work under pressure and meet deadlines
  • Proven oral and written communications skills, including knowledge of correct spelling, punctuation and grammar
  • Ability to handle multiple tasks simultaneously
  • Must be self-motivated, possess strong initiative, and resourcefulness
  • Must be detailed oriented
  • Proven interpersonal skills
  • Aptitude for analyzing and synthesizing research data, with the ability to build strategic “stories”
28

Integrated Marketing Manager Resume Examples & Samples

  • Deliver with a collaborative working approach, pulling cross-functional teams together to deliver briefs and marketing plans. Project managing across these teams to execute the plans across all channels to agreed timelines. A recent example of a project we ran required us to work with category merchandiser, merchant development team and insights team to pull together a plan to drive an uplift in consideration (and traffic growth for new visitors) for the 6 million shoppers living in the West Midlands. Delivered across TV, cinema, OOH, radio, social, Google, CRM, Facebook with some innovation sprinkled in to launch a first a first with Snapchat
  • Generating a brief that results in truly creative work – from a design perspective through to innovative use of channels and partnerships. Partnering with the insights team to deliver customer business understanding required to translate into briefs for agencies
  • Take a new global brand strategy and bring it to life for the UK with innovative, creative, and insightful communications that build from our brand platform and are relevant to our customers whilst maintaining consistency with the brand guidelines but ensure appropriate local nuances are addressed
  • Working closely with the content, social, digital, email, onsite and PR teams to ensure channel activity is developed and implemented in an integrated way creating a connected experience for our customers
  • Collaborate with agencies to deliver creative ideas, concepts, creative executions and assets/formats “fit-for-use” with the customer. Aligning the creative & media plans to work together to maximise the return on investment
  • Report on performance of campaigns and drive improvements ongoing. Optimising the media mix and consistently improve the quality of creative execution as measured by customer-relevant metrics including consideration, traffic, click-through rates, engagement and ultimately conversion rates
  • Manage the relationships with creative & media agencies (current agencies include Adam&Eve, MediaCom, Fetch, Feed, Add2). Manage client-agency relationship including ways of working, creative design/media planning and delivery processes, timelines, executional mandatories, creative quality and target optimization and measurement
  • Ensure seamless hand-over to trafficking and implementation partners
29

Senior Integrated Marketing Manager Resume Examples & Samples

  • Working with the team across the board to establish and maintain brand image and messaging through the creation of digital promotional materials, advertorials, social media, videos and tradeshow and sales collateral
  • Partner with the NewBeauty Leadership team to provide insight and first class execution of agreed upon initiatives
  • Aggressively provide new ideas to hit key performance metrics and goals
  • Develop and implement a strong digital marketing strategy
  • Own all digital marketing campaigns from start to finish, including tracking and creative assets
  • This role will require a creative and strategic thinker who is able to bring client needs to life on a digital platform!
30

Integrated Marketing Manager Resume Examples & Samples

  • Work with internal depts. (product, editorial, production, social, mobile, etc.) and Sales to develop and present integrated opportunities across the MLB media landscape to maximize sponsorship and ad revenue
  • Creation and presentation of new sales, brand and marketing materials
  • Work closely with designated sales team on RFP responses and pro-active pitches
  • Provide approvals on all presentations and proposals going to market including sponsorship pricing
  • Update internal sales grid to track opportunities that are in the market
  • Development and management of key third party relationships for the purposes of content distribution and new joint sales efforts, specifically social platforms such as Twitter and Snapchat
  • Ongoing involvement in key initiatives beyond day-to-day responsibilities as assigned by Integrated Marketing and Sales VPs
31

Integrated Marketing Manager Resume Examples & Samples

  • Partner with other campaign leads and product marketing peers to create and prioritize business requirements to develop an end-to-end integrated marketing plan
  • Monitor, interpret and report integrated marketing campaign performance and provide strategic direction and guidance based on analysis of results
  • Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving and executive presentation skills are required
  • Bachelor’s Degree or equivalent experience of 5+ years marketing experience
32

Global Digital & Integrated Marketing Manager Resume Examples & Samples

  • Direct and manage tactical execution of external integrated marketing campaigns. This includes creating core market messaging and positioning, writing marketing content, and producing material suites over various channels (digital, print, social, video, etc.) to aid with local activation in targeted jurisdictions
  • Work with extended Marketing & Communications team based in Hyderabad, India to iterate and produce deliverables. Coordinate all supporting resources including graphic designers and related knowledge management and/or web resource
  • Bachelor’s degree in Marketing, Communications, Public Relations or related discipline required
  • Minimum of five years’ experience in a marketing, communications, public relations or related role
  • The ideal candidate will be extremely detail oriented, a proactive and independent problem solver, be able to build strong virtual networks and relationships,
  • Strong time management skills with the ability to balance competing priorities, manage stakeholder expectations and proactively communicate this where necessary
  • Ability to listen actively, communicate and understand the needs of individuals at all organizational levels
  • Ability to work independently with minimal day-to-day supervision and possess sound professional judgment and discretion
  • An understanding of the complexities surrounding collaboration in a global matrix organization
  • Infrequent travel may be required (2 – 3 times per year)
33

Global Integrated Marketing Manager Resume Examples & Samples

  • Partner with the inkjet printing and solutions group marketing strategy lead to deliver a strategic brief that guides our creative agencies work
  • Utilize Insights and testing to define the best campaign approach, messaging and creative to deliver effective and famous marketing campaign
  • Deliver Best in class creative across Social, Digital, Print, Out-Of-Home, In-store working with the lead agencies to deliver on customer segment new enrollee’s, un-redeemed, HP installed base, and Loyals that breaks through in market
  • Manage the Global yearly planning process, production budget, upside plans, and omni-channel opportunities for Instant ink
  • Partner with global business unit to be a thought leader and resource on out of box experience, packaging, customer retention marketing, set up experience
  • Collaborate with Region marketing on market challenges, business needs, key assets needed to deliver creative on time
  • In conjunction with the Region marketing identify an aligned set of campaign Key performance indicators and robust testing plan to achieve our campaign and business objectives
  • Monitor the competitive environment, stay connected on top trends and industry dynamics to continue to define relevant opportunities and recommendations to drive the business
  • 5+ years marketing experience
  • Industry and/or channels experience
  • Experience managing integrated marketing campaigns and/or driving global marketing communications, product management
  • Recognized subject matter expert and thought leader in industry/segments and product offering and strategy
  • Excellent influencing, consensus-building and conflict-resolution skills
34

Integrated Marketing Manager, UK Resume Examples & Samples

  • Own the relationship with 4 local in-market teams as the primary point of contact for global consumer marketing
  • Drive rhythm of business communication between HQ and in-market teams, including cross-functional calls and updates, and development of international process models
  • Partner with local and HQ teams to define and prioritize calendar of local campaigns and global campaign/lifecycle program improvements in these markets
  • Drive localization and transcreation of global campaigns and lifecycle programs to maximize performance in local markets
  • Partner with local leads to develop channel strategy and creative for local campaigns
  • Partner with global channel leads to execute local campaigns across email, push, in-product, SEM, display, and other marketing channels
  • Measure, analyze, optimize, and report on campaign and lifecycle program performance
  • Communicate and socialize results of initiatives to leadership team and key stakeholders
  • Build consistency around Twitter’s brand personality and voice across local markets by partnering closely with the brand strategy, creative, and in-market teams
  • Form a deep knowledge of the local markets and competitive landscape through research and behavioral insights
35

Integrated Marketing Manager Resume Examples & Samples

  • Supports the Associate Publisher/Marketing & Marketing Director to manage and control every aspect of event planning, execution, and follow-up. Includes invitation creation; list cultivation and management; mailings; RSVP management; preparation of collateral support and signage; coordination of sponsors and sponsor participation & activation
  • Maintains, manages, and reconciles budgets for all events
  • Contributes to and authors RFP’s and proposals with ideas for integrated programming & creative solutions
  • Takes ownership and completes project management of mid-range scale events, as assigned by the Associate Publisher/Marketing
  • Supervises digital marketing initiatives (social media, email blasts for various purposes, digital advertising and sponsorship)
  • Incorporates all marketing channels in the Los Angeles magazine brand portfolio, including but not limited to: Print, Event Marketing, Digital, Direct Response, Social Media, Community Relations, and Public Relations
  • Handles multiple projects simultaneously and services the Sales staff in a supporting role
  • Brings energy, excitement and vitality to all Los Angeles magazine events and initiatives
36

Integrated Marketing Manager Resume Examples & Samples

  • Manage and administer B2C Magento ecommerce and B2B Marketo marketing automation initiatives across multiple touch points/assets and help optimize marketing campaign effectiveness and delivery of qualified leads to sales via Salesforce integration and direct sales to MHE via MH Professional website
  • Manage online marketing lead-generation and e-commerce sales efforts, including search marketing (SEO & PPC), social, mobile, content marketing (webinars, free trials, direct marketing) with Marketo and Magento programs
  • Take ownership of MHP master file contact database for greater campaign effectiveness through continuous optimization of segmentation, lead routing/follow-up process, and file expansion (data enhancement, cleansing, normalization, acquisition)
  • Ensure campaign goals/ KPIs are defined (during requirements gathering phase) tracked (during development phase) and measured and engage with key resources (e.g. Creative, IT, Privacy, Legal) on an as needed basis by leading the operations team and running operations meetings capturing and tracking progress for action items, issues and risks and identifying dependencies / gaps in the plan and providing guidance on mitigating risks
  • Work collaboratively with creative, marketing, sales, product and IT teams to maximize the effectiveness of e-commerce and marketing automation to drive both quantity and quality of leads, improve conversions drive database growth, and increased revenue
  • Optimize Magento pages and Marketo Leadgen pages and conduct A/B testing to improve conversion rate and revenue and lead targets
  • Five Plus Years experience in B2B and B2C marketing operations
  • Two Plus Years hands-on experience administering marketing automation tools (Marketo, Eloqua, Pardot)
  • One Plus Years’ experience with Salesforce and Magento
  • Bachelor’s Degree in business, marketing, mathematics, database administration or Equivalent Work Experience
  • Hands on experience with Google Analytics
  • Experience in data maintenance and data hygiene tactics
  • Understanding of lead management processes and technologies
  • Excellent communication skills (verbal, written, presentation), ability to present to management, stakeholders and think strategically
  • Strong understanding of marketing operations and ecommerce best practices
  • Must be skilled in building relationships and communicate effectively cross-functionally
  • Must be able to adapt processes and workflows to meet requirements of marketing and sales teams
37

Integrated Marketing Manager Resume Examples & Samples

  • Market Research & Insights – Serve as a leading authority to gather and synthesize market insights and company objectives including solutions, industry, geographies and other information. Be a thought leader in audience marketing and instruct others to expertly understand and define the target audience and its preferences, needs and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs and continuously improve the process. Guide others on audience insights and audience intelligence
  • Expertly drive Strategic Planning – Set standards to work with Business Planning, Marketing Planning and Business Development/Management to determine strategic goals for region, market unit, country, or route to market and translate into integrated audience specific programs. Oversee and ensure programs and campaigns are expertly aligned with stated strategic goals. Is seen as a domain expert for planning integrated marketing programs
  • Develop Content and Program Messaging – Apply superior knowledge to curate, build, tailor and syndicate content for awareness, demand generation and opportunity acceleration and other strategic purposes, combining market insights, business objectives knowledge of relevant elements of the SAP portfolio, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Teach others to make use of best practices to create repeatable processes and content. Be seen as a thought leader for content development
  • Coach others to strategically manage asset development and independently deliver, together with Marketing Execution, Demand Generation and Strategic Marketing Communications, audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs
  • Stakeholder Management – Prime stakeholder management. Mentor others to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise and be seen as a go to person for Integrated Marketing within marketing community. Set new standards in support/enable the sales organization through delivery of key customer assets and stories
  • Independently plan and develop comprehensive integrated audience campaigns and working with Marketing Execution, identify targets, data, value propositions and tactics to achieve defined goals. Coach others on campaign planning and development
  • Strategically drive complex program activation and acceleration within region, market unit, or country
  • Demonstrate very high level of expertise in the evaluation of overall performance to drive strategic change and refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution and pipeline impact. Proactively shares knowledge on performance management and drives best practices
  • Instruct others to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution to share content and assets. Performance and measurement to also include use of social media measurement and tools
  • Teach others to expertly advise execution teams on configuration, execution and best practices
  • Bachelor's degree or equivalent required
  • MBA/Master's degree or equivalent preferred
38

Senior Integrated Marketing Manager Rodale s Organic Life Resume Examples & Samples

  • Maximizing customer lifetime value through development and execution of onboarding and customer journeying programs. Current product mix includes books, magazines, and events
  • Product Strategy: Develop product marketing plans to maximize customer lifetime value while closely managing cadence of promotions
  • Circulation Strategy: Own and execute magazine subscription marketing plans, including development of new opportunities including partnerships, sponsorships and co-branding that increase sales and drive new customer growth
  • Preparation and review of campaign analysis with a focus on future actions to be taken
  • Setting budgets and managing monthly forecasts of sales revenue and expense
  • 5+ years experience in direct marketing, consumer marketing or product management
  • Strong interest in organics and leading an active, healthy lifestyle
  • Creative and eager to brainstorm idea
  • A self starter with an entrepreneurial spirit
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Strong interpersonal, analytic and organizational skills
  • Strong MS office skills, especially Excel
39

Senior Integrated Marketing Manager, Consumer Resume Examples & Samples

  • Orchestrate a consistent and compelling message for Firefox to consumers
  • Drive and execute, with the broader marketing team, marketing campaigns that pull together owned, paid and earned media channels in to a consistent effort
  • Develop and guide data-driven growth strategies and tactics for key products and features
  • Collaborate with the global Mozilla community to expand our message reach
  • Support external communications and PR efforts with each new release
  • Advise and support product leadership for quarterly product line reviews
  • Provide ongoing input in to market priorities and the product roadmap
40

Integrated Marketing Manager, Gilt City Resume Examples & Samples

  • Defines seasonal priorities / big ideas to achieve overarching marketing strategy based on customer insights, business trends and prior campaign / tactic results
  • Plans and manages marketing activities designed to increase traffic, engagement, conversion, and meet/exceed annual revenue targets
  • Owns reporting and recapping approach, presenting performance recaps to key stakeholders for major campaigns / partnerships and generating actionable insights to inform future initiatives
  • Concepts and architects integrated campaign strategies to support key national accounts, major events and strategic partnerships; coordinate with cross-functional teams on execution (Merchandising, Acquisition, CRM, Social, Analytics, Creative, Editorial, Business Development, Public Relations, Legal and Tech)
  • Develops pitch decks for major partnerships by teaming with cross-functional stakeholders
  • Remains abreast of relevant market conditions and competitive trends; leverages insights to shape plans
  • Manages and mentors 1 Marketing Specialist with opportunity for growth as team grows
41

Senior Integrated Marketing Manager Resume Examples & Samples

  • Customer centricity – leads and advocates frictionless customer experiences through integrated marketing planning and executional alignment
  • Lead generation and content marketing – experience in consumer and B2B marketing approach and content-led strategy
  • Driving Impact through influence: can lead, align and motivate large v-teams through articulation and alignment to shared goals and vision
  • Big picture problem solving – thrives in ambiguity and has keen ability to identify gaps/overlaps across orgs and projects. Also, is “Boundary-less” when it comes to pushing to resolve issues
  • Helps define and “carries flag” on priority consumer and small business audience brand and lead generation goals and objectives by segment
  • Develops proposal and recommendation for marcom engagement for all “Marketing Moments”
  • Drives agenda and facilitates cross-PMG planning meetings with marcom channel leads and relevant partners (e.g., PR, PM, GTM)
  • Develops and actively manages marketing timelines. dependencies and delivery dates for all marketing campaigns and initiatives
  • Develops and communicates holistic view and status of all campaigns and programs underway
  • Runs post-mortems on the “how” our team is working to deliver on “marketing moments”
  • Represents the marcom team in central cross PMG planning meetings; advocates for needs of the broader marketing team
  • 5-7 years of related experience in commercial GTM/Marcom Strategy, channel management, audience and/or product management
  • Consumer audience marketing experience, particularly in digital channels, including creative and messaging development. B2B a plus
  • Exceptional communication (verbal and written) and interpersonal skills while working at all levels within the company
  • A strong drive for results, with a proven track record, often delivering under tight deadlines
  • The ability to creatively resolve issues, understanding business constraints of resources, budgets, and timelines, while remaining adaptable and flexible
  • Exceptionally strong project management skills, with a strong attention to detail and is highly organized, and brings an understanding of how to motivate, inspire and manage teams to deliver business critical results
  • The candidate must have excellent problem solving skills, strong process and coordination skills, and must demonstrate initiative and a strong willingness to roll-up their sleeves to make things happen
42

Integrated Marketing Manager Resume Examples & Samples

  • Be the lead in planning process of all integrated marketing plans
  • Work with leadership and across teams to define scope, strategy, requirements, risks, resources and implementation of individual projects and or projects as part of the broader program
  • Develop and execute on communication plan process to drive participation to influence and engage people and work cross functionally and across multiple levels of leadership and work issues to successful resolution and engagement
  • Articulate logical and persuasive arguments across the organization
  • Ensure that projects complete according to schedule and expectations
  • Liaison with Marketing VPs to ensure scorecards in place for measurement of programs
  • Respond effectively to conflicting priorities, continuously prioritize and reprioritize deliverables and respond to unexpected changes
  • Be the lead on planning and collaboration meetings
  • Maintain current knowledge of industry issues, key players, recent developments, trends, opportunities, the changing media landscape, and best practices
  • Lead development and preparation of the content and story line for executive presentations
43

Integrated Marketing Manager Resume Examples & Samples

  • Create and maintain strong working relationships with the ‘client’ (region and marketing leaders) on a project-by-project basis
  • Manage the daily operations required to support the integrated marketing projects
  • Management of marketing integration planning workflow which includes the development of project Statement of Work (SOW) documentation, marketing briefs, budget tracking, and defining goals on assigned projects
  • End-to-end management of integrated marketing campaigns across the organization
  • Demonstrate leadership with the ability to unite and drive teams to deliver
  • Monitor the effectiveness of campaigns, provide results and recommendations to stakeholders, and assist in driving changes where necessary
  • Functionally oversee an integrated project manager team member while overseeing the launch of initiatives
44

Integrated Marketing Manager Resume Examples & Samples

  • Manage individuals and teams
  • Conduct Performance and Reward Management processes (leveraging the relevant tools and systems)
  • Set objectives and development plans, review performance and provide feedback on a regular basis
  • Support employees’ career aspirations and facilitate the transition of employees into their desired roles
  • Interpret an employee's behaviors and motivators to coach, empower and enable
  • Manage the employee life cycle by actively participating in recruitment, selection, performance, succession planning, development and transition activities
  • Understand and leverage the relevant SAP HR and People tools and strategies that apply to individuals and teams
  • Minimum 8-15 years of marketing experience
  • Leading and managing a marketing function
  • Project leadership (medium to large-scaled projects)
  • Leading/developing employees
  • Coaching and mentoring at the managerial and/or supervisory level
45

Integrated Marketing Manager, Marie Claire Resume Examples & Samples

  • Develops and writes integrated proposals
  • Manages client program execution, including but not limited to: influencer programs, contests, events, digital programs, etc
  • Attends client meetings to present marketing concepts
  • Services day-to-day requests of Sales staff/management (e.g., client history, event recaps, idea revisions, etc.)
  • Minimum 3+ years of related experience
  • Must work well under time constraints, be detail-oriented, organized and able to juggle multiple projects/priorities
  • Must be able to communicate clearly and concisely
  • Extremely creative with an understanding for altering ideas as necessary for limited resources
  • Dynamic, outgoing personality with strong presentation skills and the ability to articulate ideas
  • Knowledge of/appreciation for fashion and beauty categories a plus
  • Proficient in PowerPoint, Excel, and Word
46

Integrated Marketing Manager Resume Examples & Samples

  • Lead development of sales priority packages (ideation and execution) leveraging NGP assets when available and inventing them when they’re not to ensure advertising revenue goals are achieved
  • Serve as the primary communications hub for all assigned NGP priorities keeping sales and Client Solutions teams up to speed on scheduling, marketing, PR, talent developments, etc
  • Develop and maintain pricing and impressions charts for all packages
  • Update all sales presentations with marketing developments as they occur on an ongoing basis
  • Assist VP, Client Solutions with tracking all event/hospitality opportunities with PR so that Team Sales is constantly kept abreast of unique opportunities to serve up to clients and prospects
  • Oversee execution of new original platforms (e.g. Impact Initiatives) working with external agencies and internal stakeholders
  • Bachelor’s Degree is required
  • At least 5 years of marketing experience required; Multi-platform experience in the media industry (TV, digital, social) preferred
  • Must have excellent communication skills, both oral and written, as well as the ability to speak to a senior level audience with confidence. Must be equally effective in one-on-one and group situations
  • Must be extremely skilled in PowerPoint and Excel with a keen design sense
  • Must be an enthusiastic, energetic and effective relationship builder who is committed to forming alliances at every level inside and outside of the organization
  • Intellectually curious and naturally collaborative
47

Senior Integrated Marketing Manager Resume Examples & Samples

  • Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
  • Write marketing proposals, marketing presentations and sales materials for category specific clients
  • Act as partner with sales reps to develop sales strategy and drive category growth
  • Participate in brainstorming sessions with sales and account management teams to answer RFPs
  • Meet with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
  • Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)
  • Participate in execution of signature events through management of client sponsorship
  • Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
  • Prepare program summaries upon completion of executed activities
  • Work within established budget guidelines and manage costs for all projects
  • Manage production schedules for projects and produce excellent work within a deadline-oriented department
48

Integrated Marketing Manager Resume Examples & Samples

  • Conceptualize and develop advertiser-specific marketing solutions– from ideation to execution utilizing various brand assets (print, online, social, research, etc.) on categories including, but not limited to: Jewelry/Watch, Mass Beauty, Food/Beverage
  • Work closely with sales staff and marketing colleagues to strategize, create, and write integrated marketing proposals and custom presentations for select accounts
  • Executes and manages sold concepts and added-value programs, including advertorials, sweepstakes, contests, promotions, events, digital components, etc
  • Develop and maintain relationships with third party vendors, charity partners and foundations
  • As requested, accompany sales reps and/or marketing management on sales calls to present marketing programs and client-specific opportunities
  • Manage project budgets, and project timelines and deadlines
  • 3+ years of experience in magazine merchandising and promotions
  • Experience working in a fast-paced, high energy environment
  • Clear understanding of and affinity for luxury market
  • Proficient in PowerPoint/Custom Show, Excel and Word
  • Must be able to communicate clearly and concisely in both written and oral presentations
  • Bachelor’s Degree a must
49

Integrated Marketing Manager Resume Examples & Samples

  • Member Marketing Strategy
  • 5+ years integrated marketing experience
  • B2C Marketing experience
  • Experience communicating member positioning, marketing strategy and desired outcomes to internal / external teams
  • Cross - functional project management experience
  • Experience in the healthcare industry
  • Medicare population marketing experience
50

Integrated Marketing Manager, Mtv Resume Examples & Samples

  • Work closely with Sr. Director to architect cross-platform marketing programs that support integrated marketing and advertising sales initiatives
  • Create formal sponsor packages and conceptualize ideas based on MTV’s programming assets, consumer behaviors and insights and marketplace intelligence that align with client rfps
  • Collaborate with IM counterparts and interdepartment members in the development of innovative ideas and marketing programs
  • Liaison with IM counterparts and sales to customize sponsor offerings based on client/brand objectives and guidelines (digital, social and video distribution) and then formally propose in writing/powerpoint presentations and/or in person when necessary
  • Manage and organize execution of sponsor marketing programs with detailed documents, charts, spreadsheets and budgets
  • Lead the communication of updates within Integrated Marketing group and with sales teams and clients
  • Track delivery and capture campaign performance measurements in collaboration with research departments and social teams to analyze and present in wrap up reports/presentations
  • Follow and translate industry insights and pop culture trends into digital and social marketing concepts and programs for sponsors
  • 5 years marketing experience within media/entertainment industry, promotions/advertising agency or branded entertainment/production company
  • Creative mentality
  • Excellent written and verbal communication skills as well as design aesthetic, to effectively articulate information regarding promotional programs to internal departments and external partners
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Exceptional organizational skills. Extremely detail oriented
  • Proven track record in account management
  • Understanding for how to apply marketing strategy to creative ideas and campaign activation across linear, digital, mobile, social and event marketing
  • Understanding of the entire advertising ecosystem and agencies supporting ecosystem
  • Awareness of linear and digital platforms and direction of our industry and Viacom business goals
  • Knowledge of digital distribution, earned media and social media and marketing and ability to demonstrate the impact of our advertising programs to drive incremental value to our clients and revenue to the business
  • Understanding of video production and the process of producing branded content
51

Integrated Marketing Manager, Woman s Day Resume Examples & Samples

  • Work closely with the Integrated Marketing Director and national sales staff to brainstorm, develop and execute integrated marketing programs for advertisers across multiple categories
  • Develop, write and execute added value proposals in response to RFP requests (e.g., mobile, sweepstakes, contests, retail, out-of-home, etc.)
  • Work with vendors to create and execute advertiser program opportunities
  • Assist with department event execution including sponsor management and vendor outreach
  • Oversee selected elements of Woman’s Day signature program, The Red Dress Awards
  • Aid Associate Publisher of Marketing and Integrated Marketing Director with special projects
  • Minimum 3.5 years of related experience (preferably in magazine marketing)
  • Familiar with all aspects of integrated marketing, including digital, social, and emerging media platforms
  • Proposal writing experience
  • Proficient in PowerPoint, Excel, and Word (knowledge of Keynote, InDesign and Photoshop a plus)
  • Must be able to communicate clearly and concisely (copywriting experience a plus)
  • Must be organized and able to juggle multiple projects on deadlines
  • Ideal candidate will be enthusiastic, proactive, and excited to be part of a team
52

Client & Integrated Marketing Manager Resume Examples & Samples

  • Excellent verbal, presentation and written communication skills
  • Strong organizational and analytical skills; attention to detail
  • Ability to remain calm, think clearly and execute during urgent situations
  • Passion for generating impact; continuously exploring and implementing new marketing strategies and tools to enhance value to the business
  • Strong collaboration and interpersonal skills; confident and comfortable with executive interaction and presentation
  • Self-motivated with the ability to work autonomously and effectively across a matrix organizational structure
  • 3+ years of experience developing and managing marketing programs
  • B2B experience preferred
53

Integrated Marketing Manager Resume Examples & Samples

  • Experience presenting to Sr. Leadership
  • Relationship Management experience
  • Experience in the healthcare industry or within the Senior Population Marketing Space
54

Integrated Marketing Manager Resume Examples & Samples

  • Conceptualize and develop advertiser-specific marketing solutions – from ideation to execution
  • Strategize, create, and write integrated marketing proposals and custom presentations for select accounts
  • Management and execution of sold/sponsored custom and brand marketing programs
  • Work directly with clients on specific activations
  • Manage day to day requests from sales staff
  • Attend/accompany sales reps on various sales calls to present programs
  • Oversee development of post-sale recaps/case studies
  • Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings
  • Participate in the development and execution of new and existing GH/Redbook branded marketing platforms & programs
  • Minimum 3.5+ years marketing/relevant experience
  • An understanding of the print/digital/social media landscape
  • Strong creative skills and experience developing compelling integrated marketing programs
  • Strong verbal and written presentation skills
  • Experience with digital media offerings
  • Highly pro-active and solution-oriented, a team player and self-starter
  • Ability to work in a fast paced environment and handle multiple projects
55

Integrated Marketing Manager Resume Examples & Samples

  • Respond to client RFPs, generating cross-platform customized marketing opportunities for clients at various spend levels
  • Manage sponsorship executions including on and off-air added value elements
  • Oversee production shoots for on-air added value
  • Provide creative insight on sales initiatives and marketing elements
  • Serve as a direct report for the team Coordinator
  • Responsible for the network’s trade advertising campaign
  • Manage the print and digital collateral, digital promotion, trade messaging, etc
  • Develop new sponsorable digital opportunities and create packages for existing opportunities
  • Reinforce and inform the WE tv sales team on updates to network branding, programming, production and digital initiatives
  • Manage agency stunts and industry events
  • Update sales materials including presentations, one-sheets and an internal website with the latest programming and sponsorship information
  • Attend client meetings to present marketing opportunities
  • Support the VP/Director in the writing of Upfront and Scatter presentations and the creation of related materials
  • 5-7 years of experience at a media company; preferably with production experience
  • Excellent written and verbal communication skills with a specialty in writing sales materials
  • Media knowledge across all platforms
  • Detail-oriented and organized with the ability to manage multiple projects at once
  • Expertise in Microsoft Office programs including PowerPoint, Excel and Word
  • Occasional travel required (5-10%)
  • BA/BS degree in Marketing, Communications or similar field
56

Integrated Marketing Manager Resume Examples & Samples

  • Experience managing marketing programs and campaigns across multiple channels, especially in a Lead Generation capacity
  • Comfortable with high levels of ambiguity while also optimizing new and existing initiatives
  • Understand what motivates our audience and translate those motivation into stories and messages to reach people at the right time
  • Ability to manage multiple campaigns simultaneously while effectively communicating across all marketing channels
  • Focus on using data to inform marketing decisions
57

Integrated Marketing Manager Resume Examples & Samples

  • Minimum 4+ years marketing experience
  • Strong creative skills and experience in developing compelling integrated marketing programs; strong copywriting skills required
  • An understanding of the editorial product and fashion industry are also highly recommended for this position
  • Strong presentation skills (verbal, written)
  • Proficiency with InDesign, Microsoft Word, Excel, Powerpoint
58

Senior Integrated Marketing Manager, Germany Resume Examples & Samples

  • Complete the planning, coordination, execution and optimization of desktop and mobile acquisition campaigns in Germany and additional key markets in Europe
  • Lead digital marketing campaigns across several channels including: social, email, search engine marketing, display, content syndication and software distributions
  • Coordinate with Mozilla’s website team to improve campaign conversions
  • Build and execute testing methodologies to optimize cost per install
  • Work with creative teams to develop brand assets
  • Coordinate campaign strategy with product marketing, comms, social media and other internal marketing orgs
  • Serve as the point person for Mozilla’s European go to market strategy
59

Integrated Marketing Manager Resume Examples & Samples

  • BS required
  • 3-5 years of experience in B2C technology space, ideally in hardware and/or software
  • Passion for consumer technology
  • Experience in go-to-market planning, product launches, product marketing, integrated marketing, partnering with product development and marketing teams
  • Core competencies: cross-group collaboration, drive for results, communication skills, self-starter, problem solving
  • Prioritizes work, holds teams accountable
  • Thrives in fast-paced environment. Embraces ambiguity and drives clarity
  • Has fun, radiates positive energy and has a sense of humor
60

Integrated Marketing Manager Resume Examples & Samples

  • 5+ years of experience in Action Sports, Outdoor, Tech industry and/or agency background
  • Excellent project management skills: well versed in project management fundamentals (communication, organization, deadline-driven) and champion of internal process building
  • Proven track record of strong leadership skills including: forming a vision, energizing teams to deliver breakthrough results and executing plans across large, diverse internal and external cross-functional teams
  • Ability to solve complex problems, work through difficult issues and recommend innovative solutions that bring clear, actionable communications to consumers
  • Mastery of key cross-functional marketing skills, including digital, social, PR, product/brand management and channel marketing; strong understanding and belief in consumer-centric marketing
  • Capabilities to work independently, quickly, and with undefined deadlines to prioritize and complete tasks while motivating others to do the same
61

Integrated Marketing Manager, IP / Effacts Resume Examples & Samples

  • Develop an integrated marketing plan for each product line & portfolio including market assessments, marketing strategy, market segmentation and go-to-market programs that will grow the business
  • Align product positioning, value proposition and messaging by understanding and refining market segment needs and customer personas
  • Identify and create content marketing opportunities with product management to generate ongoing demand with a comprehensive media strategy & plan inclusive of budgeting & reporting
  • Create and execute marketing campaigns across all appropriate advertising & marketing channels which may include direct mail, telemarketing, digital marketing, lead generation, thought-leadership programs, event marketing, sales campaigns and support, etc
  • Manage tactical plans to achieve the strategy with associated goals and metrics
  • Lead the marketing launch process from initial planning and development to launch activities to post-sale customer experience
  • Engage with key internal stakeholders to include Product Management, Editorial, Sales, and Marketing to ensure go-to-market efficiency and effectiveness
  • Participate in key industry networks, associations, and applicable conferences and events
  • Support overall brand management and the building of brand equity
  • Bachelor's Degree in Marketing, Advertising or related field
  • A minimum of 5 years of prior experience in Marketing within the Legal and Regulatory Market, in a Technology Company, or with B2B Information Service Provider
  • Marketing experience in Legal Markets strongly preferred
  • Strategic marketing, media planning, & digital marketing experience
  • Proficient knowledge of Microsoft Office
  • Experience with Salesforce.com, Eloqua, & other related tools
  • Ability to work well in a matrix organization and effectively manage across boundaries
  • Marketing domain knowledge with an understanding of the legal and related business markets
  • Strong attention to detail and highly motivated with ability to work independently
62

IT & Platform, Integrated Marketing Manager Resume Examples & Samples

  • Drive overall go-to-market efforts, including creating the Marketing strategy and plans, executing the tactics for SAP Ariba’s platform offerings
  • Work closely with Product and Solution Management to understand the products and offerings and articulate clearly to customers, partners and internal sales
  • Plan content and sessions for various internal and external events
  • Organize and host awareness and adoption activities such as Innovation Days, workshops, etc
  • Plan and support awareness and demand generation campaigns including webinars and emails
  • Create sales and marketing collaterals such as videos, datasheets, white paper, etc
  • Write relevant thought leadership articles and blogs in various media
  • Run market research programs as needed
  • Manage budget for marketing programs
  • 8-10 years global experience in B2B software / SaaS technology
  • Masters degree preferred, MBA a plus
  • Expertise in Procurement and Cloud solutions a plus
  • Proven Solutions Marketing experience driving solutions and product launches at a global level
  • Integrated marketing strategy and execution, across all marketing disciplines and routes to market
  • Proven success connecting, collaborating and leading in a matrix organization to design business plans to yield successful launch execution and measurable results
  • Demonstrate continuous enhancement of product, policies, and process, providing strategy and direction for major functional areas
  • Must be a team player, demonstrated high performer and willingness to tackle challenges in a fast paced environment
  • Must be an extremely fast operator
  • Must be based in the Bay Area and able to commute to the office at least 3 days a week
63

Public Service Integrated Marketing Manager Resume Examples & Samples

  • Work with members of the Accenture Public Service industry group, business services and other areas of the business to provide marketing counsel
  • Design, implement and measure marketing programs - including
  • Bachelor's Degree or equivalent
  • Minimum 8 years experience in B2B integrated marketing including digital, social media, marketing analytics and content development
  • Strong experience in integrated marketing including content development
  • 8+ years experience
  • Proven experience in marketing strategy development and planning
  • Strong written, content development and oral communication skills
  • Proven experience in thought leadership development
  • Proven experience in developing client stories and case studies
  • Proven experience in development of online and offline marketing materials
  • Proven experience in B2B digital /social media marketing campaigns
  • Proven experience in data driven marketing, analytics & insights, and apply the learnings
  • Proven experience with customer relationship management programs (Salesforce)
  • Broad overall business acumen, knowledge of public sector priorities and issues, knowledge of Accenture's areas of business
  • Budget management and financial reporting skills
  • Excellent ideation and collaboration skills
  • Executive level presence and influence
  • Ability to manage and build relationships in a matrixed organizational environment
  • Ability to work both autonomously and integrated across Marketing & Communications and other relevant Accenture teams
  • Ability to manage multiple projects under tight deadlines
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
64

Integrated Marketing Manager Resume Examples & Samples

  • Marketing - Proven ability to command the “marketing mix” to optimize the business impact throughout the life of a marketing strategy or campaign
  • Understanding of digital marketing across social, media, and search engine marketing
  • Teamwork - Develops a close relationship with stakeholders and contributors across the company to help drive the appropriate solution. Proven ability to work in a matrixed environment and drive success among various contributors to the marketing initiative
  • Solutions- Proactively anticipates and understands issues and opportunities and presents comprehensive and timely solutions in order to take action to resolve issues and capitalize upon opportunities. Ability to “connect the dots” and work within and among initiatives driven by global marketing teams as well as regional initiatives
  • Communication - Communicates in a clear and concise manner (both verbal and written) that is appropriate for the initiative and audience from associate to executive and takes responsibility for ensuring stakeholders are informed
  • Leadership – Ability to successfully champion ideas and marketing program across a matrix organization, managing through influence to drive team members from across the company towards common objective
  • Pro-active – Takes a pro-active approach to reaching across the organization and bring people to the table to align priorities as well as, creating and sponsoring marketing ideas and programs
  • Understanding of digital channels including SEO, PPC, email and AMS marketing
  • Track record of developing and contributing to “game changing” results
  • 6-8 years working in marketing for a consumer-driven organization - ideally in a consumer product/retail focused company
  • A quick learner, adaptable to new technologies and environments
  • Strong proficiency in business applications
  • Willingness to take risks and try new things
  • Experience and interest in technology, consumer technology or consumer electronics
  • Flexibility (within reason) to work outside normal business hours
65

Integrated Marketing Manager Resume Examples & Samples

  • Develop strategy and own execution of innovative integrated campaigns designed to drive new customer acquisition and brand awareness
  • Drive social media and influencer strategy; stay up-to-date on social marketing trends, constantly mining for opportunities to improve brand personality, engagement and growth across relevant social channels
  • Employ a broad mix of marketing tactics to generate brand awareness and new customer acquisition with multi-touch programs across all segments of the business (digital media, email, social, etc..)
  • Develop and maintain key performance metric reports that track efficacy of variables. Analyze campaign performance against established benchmarks, summarize key insights, and recommend actions to improve
  • Manage and own relationships with external vendors, and collaborate with internal teams at Gymboree (marketing, creative, and finance)
  • Experience building strategic partnerships
66

Integrated Marketing Manager Resume Examples & Samples

  • Supervisory: Oversee and manage Analyst, Integrated Marketing work. Assist in prioritizing projects
  • Marketing Campaigns: Lead the internal studio in meeting business and marketing objectives. Partner across the studio and Marketing Services organization to translate marketing strategies into marketing executions. Ensure marketing assets are delivered by deadlines. Ensure creative meets business, strategy and consumer communication objectives
  • Integration: Manage integration across marketing channels with overall brand positioning, business objectives and brand guidelines. Connect dots across marketing channels to ensure they create a cohesive marketing plan
  • Relationship Management: Build relationships across functions and agencies to foster trust and transparency. Serve as primary point of contact for Brand Directors. Work with and assesses agency relationships and processes. Manage issues and escalates appropriately
  • Reporting & Analytics: Partner with the analytics team to develop and report on campaign metrics. Support test and learn strategies
  • Communication: Provide thorough communication within the internal studio, across Marketing Services functions, external agencies and Brand team
  • Strategy & Planning: Actively work with Brand and Strategy to develop objectives, briefs and communication documents. Align senior management and stakeholders on strategic marketing objectives. Actively facilitate and participate in briefing internal and external partners
  • Subject Matter Expertise: Maintain deep understanding across Marketing Services capabilities – media, sponsorship, PR, traffic, creative services, packaging, digital marketing (search marketing, website, content, social media, email, mobile app, video), eComm, finance, consumer services, insights and research, analytics, shopper marketing, etc
  • Budget & Finance: Maintain overview of working Marketing Services budget. Identify opportunities for efficiencies. Working knowledge of brand unit financial goals and delivery against goals
  • Marketing Trends: Actively seek out and understand new trends in marketing – digital, media, social, content, sponsorship, PR, etc
  • Product knowledge: Develop and maintain a strong working knowledge of key brand products associated with the internal studio and marketing priorities. Participate in Scotts Training Institute
  • 5-7 years’ of comparable experience in marketing management or other relevant work experience; agency account management experience a plus
  • Ability to influence and lead across the organization – across, up and down
  • Exceptional interpersonal skills, including the ability to communicate effectively across functions and personality types
  • Excellent presentation and facilitation skills
  • Proven project management skills with experience balancing multiple priorities and deadlines
  • Must know how to navigate a complex, cross-functional environment and add value
  • Exceptional organizational skills and a strong attention to detail
  • Possess a strong work ethic with the ability to anticipate needs, work independently and take initiative
  • Proficient in Microsoft Word, Excel and PowerPoint; other creative platforms a plus
67

Integrated Marketing Manager Resume Examples & Samples

  • Work closely with Solution Marketing to understand solution priorities and develop our integrated marketing strategy to support our goals and define the optimal channel mix - focusing on creating a consistent, seamless and multi-dimensional brand experience for our customers and prospective customers
  • Develop integrated marketing programs that are applicable across all regions and work with Corporate Marketing and Field Marketing to execute
  • Support execution of industry influencer strategies to increase NCR “mindshare”
  • Define campaign channel strategies to maximize reach and effectiveness
  • Collaborate with corporate marketing teams – corporate communications, social media, media relations, events, etc
  • Work with Field Marketing to create demand generation programs and stay in constant contact to ensure awareness of upcoming priorities and collaboration for localization
  • Draft creative briefs, engage creative team and guide creative execution
  • Support management and oversight of large-scale trade shows or other large marketing events
  • Review all materials to ensure consistency of brand messages
  • Identify opportunities for improvement, make constructive suggestions for change, develop plans for implementation and manage the process of innovative change effectively
68

Senior Integrated Marketing Manager Resume Examples & Samples

  • Owns brand voice for Limeade
  • Candidates should have at least 4-5+ years of integrated content leadership with 8+ years of relevant integrated marketing or content marketing experience
  • Geek out over industry trends
  • Ability to drive content marketing, awareness-building, and demand generation
  • Must have exceptional writing and storytelling skills (writing samples required)
  • A track record for solving complex problems and driving business results
  • Ability to balance need for creativity with a data-driven approach to measuring impact and success
  • Has exceptional attention to detail and ensures accuracy in all communications deliverables
  • Can manage multiple communication projects simultaneously and drive strong work-back plans and milestones
  • Ability to work effectively at all levels - with exceptional poise and executive maturity
  • Extensive cross-group collaboration and ability to influence at all levels of the company
  • Ability to thrive in a fast-paced, ambiguous environment
69

Integrated Marketing Manager Resume Examples & Samples

  • Proactively drive the daily RFP process – generate creative, actionable and unique integrated ideas that show a clear understanding and in-depth knowledge of the client's business, audience and marketing initiatives
  • Lead creative brainstorm sessions ensuring that all ideas are documented and communicated in a timely manner to key team members
  • All concepts must be clearly articulated within compelling presentations and designed to generate additional revenue for the company
  • Work with Reuters internal teams (Editorial, production, ad/ops) to ensure that all proposals are on brand, feasible and deliverable
  • Manage and track all RFP’s/Proposals/Sales Materials
  • Ensure that key stakeholders are updated and informed of progress, delivery of solutions and client feedback
  • Proactively learn about new product/technology/advertising offerings and ensure that they are incorporated in client proposals when relevant
  • Produce marketing materials, including case studies, that reinforce our Brand’s message and the Account Management/Sales can use on client calls
  • Candidate will help respond to/manage/track the day-to-day influx of RFPs/proposals/sales materials for Sales Development Team
  • 3-5 years of relevant experience in media or publishing (sales or marketing)
  • Understanding of content production and ad operations is a plus
  • Excellent writing skills is a must
  • Thorough knowledge of MS Office, with proficiency in PowerPoint
  • Excellent time management skills and ability to work under tight deadlines
  • Exceptional verbal and personal skills with ability to be client facing
  • Entrepreneurial Spirit and interest in news, digital media, sales, marketing and emerging technologies
  • Creative thinker who relishes participation in marketing strategy and development
70

Integrated Marketing Manager Resume Examples & Samples

  • Product and Campaign Strategy
  • 8+ years of Consumer Marketing experience
  • 5+ years of experience leading large Marketing campaigns or projects
  • Data and campaign experience and ability to analyze and act on result
  • Strong digital background
  • Ability to execute strategic marketing plans with strong attention to detail
  • Ability to translate member positioning, marketing strategy and desired outcomes to internal / external creative teams
  • Deep understanding of digital
  • Self - starter who can work independently with minimal direction
  • Ability to build and maintain strong internal relationships with various cross functional areas
  • Strong communication skills (written and verbal)
  • Demonstrate strong knowledge and leadership for the channel
  • Strong financial acumen; can create and manage budgets
  • Ability to work cross - organizationally to achieve goals
  • Results - driven; demonstrated willingness to challenge the status - quo
  • Comfortable and adept at working in large organizations with matrixed organizational structures
  • Healthcare (wellness) experience
71

Senior Integrated Marketing Manager Resume Examples & Samples

  • Identify and actively investigate high-potential opportunities; Test these and incorporate into a broad acquisition plan
  • Ensure alignment and collaboration across internal and external partners (marketing, merchandising, creative services)
  • Work with the channel marketing owners to best leverage campaigns and ensure consistent end to end customer experience
  • Maintain effective communication across organization as it relates to programs owned
  • Drive effective management of budget and program ROI
  • Participate in brand marketing and company-wide strategic planning initiatives and advance company thinking around the long-term role of integrated marketing in company growth with an eye towards customer acquisition
  • Prior Retail and/or Ecommerce experience a plus
  • Strong team player with a positive attitude
  • Ability to work independently with limited supervision
  • Strong interpersonal and relationship building skills plus experience in dealing with multiple and diverse stakeholders and business partners
72

Integrated Marketing Manager Resume Examples & Samples

  • Collaborate cross-functionally across Saks and Hudson’s Bay Centers of Excellence teams (including Advertising, Direct Mail, Events, PR, Digital Marketing, Social Media, and SaksFirst loyalty program) to develop compelling and ROI driving marketing campaigns
  • Act as a strategic marketing partner for brands and a key marketing resource for merchants
  • Develop seasonal marketing co-op plans and customized multi-channel proposals to maximize exposure for each brand
  • Develop strategic marketing campaigns focused on customer acquisition and retention
  • Lead the strategic development, execution and final analysis for marketing initiatives that may include: store openings, focus weeks, theme weeks, major vendor initiatives and partnerships
  • Exceptional communication skills as the role requires interaction with teams that do not report into position
  • Exceptional presentation skills with ability to lead meetings with multiple stakeholders, often more senior
  • Exceptional writing skills
  • 5+ years of marketing or relevant experience preferably within the luxury space; retail experience a plus
73

Senior Integrated Marketing Manager Resume Examples & Samples

  • Strategize with the team on ECG product launches including timing, deliverables, comms planning and landing with the sales team
  • Oversee the daily management of the ECG budget ensuring timely updating, managing to plan, team communication and participation in quarterly planning
  • Manage ECG events participation including cross team planning, vendor management, securing content and speakers, overseeing execution, gathering success metrics, team reporting
  • Drive ECG blog and social strategy representing the team on cross company editorial boards, organizing ECG member participation with content that is timely and aligned to company messaging and goals. Gathering and reporting metrics that guide contributors toward high quality submissions is a key part of the function
  • Lead internal communications for ECG ensuring regular and consistent updating of LT as well as serving as liaison to the broader EPG comms team
  • 8+ years' experience in campaign management, with at least 2 years managing large-scale integrated marketing campaigns
  • Background in marketing communications for enterprise technology firms
  • Familiarity with the cybersecurity industry and its personas
  • Strong and clear communicator that is exceptionally skilled at writing
  • Natural collaborator and comfortable working as part of virtual teams
  • Energetic and passionate materially impacting the success of colleagues and internal customers
  • Organized and detail oriented especially in the management of group financial commitments