Inbound Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the inbound marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

HB
H Bernier
Heidi
Bernier
624 Kelley Burgs
Chicago
IL
+1 (555) 502 9749
624 Kelley Burgs
Chicago
IL
Phone
p +1 (555) 502 9749
Experience Experience
11/2015 present
Detroit, MI
Americas NSX Inbound Marketing Manager
Detroit, MI
Americas NSX Inbound Marketing Manager
11/2015 present
Detroit, MI
Americas NSX Inbound Marketing Manager
11/2015 present
  • Manage SEM agencies to ensure on-target performance and continued improvement
  • Be a teammate. Work in conjunction with all team members across product, business development, account management and engineering
  • Manage third party digital vendors, negotiate terms and develop contracts
  • Work with internal and external web development resources to drive SEO/SEM strategies and tactics
  • Participate in strategic growth planning and develop associated ROI and key performance indicators for departmental lead generation
  • Develop internal relationships with brokers, office managers, and Home Office staff
  • Continue to iterate and improve inbound marketing activities
10/2008 10/2015
Phoenix, AZ
Global Inbound Marketing Manager
Phoenix, AZ
Global Inbound Marketing Manager
10/2008 10/2015
Phoenix, AZ
Global Inbound Marketing Manager
10/2008 10/2015
  • Represents Marketing functionally on the Core Teams through the various stages of product development, working cooperatively with cross-functional stakeholders
  • Works with Outbound Marketing to develop, articulate, and implement product launches
  • Supports the Sales and Marketing team to provide guidance and recommendations to develop the Go-to-Market plans
  • Develop and execute marketing and commercialization plans for the MDX product portfolio
  • Supports the Sales/Customer Training by providing Train-the-Trainer materials and Knowledge Transfer
  • Provides clear marketing direction to the Core Team and Product Steering Board
  • Plays a leadership role in a multi-disciplinary team for new product development and existing product health
06/2005 09/2008
Phoenix, AZ
Inbound Marketing Manager
Phoenix, AZ
Inbound Marketing Manager
06/2005 09/2008
Phoenix, AZ
Inbound Marketing Manager
06/2005 09/2008
  • Manage all aspects of inbound marketing for the Ebusiness Department
  • Optimize existing and create new marketing campaigns
  • Coordinate/Develop content for new landing page and email templates
  • Manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
  • Improve inbound marketing and lead nurturing funnel process
  • Conduct multivariate testing to increase the efficiency of managed campaigns to attract targeted demographic and increase quality conversions
  • Manage leagueapps.com website marketing, messaging and design
Education Education
Bachelor’s Degree in Output
Bachelor’s Degree in Output
University of Delaware
Bachelor’s Degree in Output
Create a Resume
1

Inbound Marketing Manager Resume Examples & Samples

  • 5+ years of B2B digital marketing experience in a service environment
  • BS or BA in Marketing, Communications, technical or other relevant discipline
  • Skills and successful experience with many or all of the following
  • HubSpot expertise, certification a plus
  • Proficiency with HTML, web content management, CRM, Adobe Creative Suite
  • Strong understanding and implementation of top performing search campaigns (both SEO and SEM)
  • Comfort in implementing campaigns which integrate paid, owned, earned media with strong ROI
  • Calls-to-Action and Landing Pages that drive conversion
  • Lead Generation, Nurturing, and Scoring
  • Strong understanding of digital marketing’s place in the B2B space, with a keen focus on inbound marketing
  • Ability to meet deadlines, manage multiple tasks, and track details in a fast-paced environment effectively and efficiently
  • Highly self-motivated, highly productive, results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized
  • Excellent verbal and written communication - including the ability to interact effectively with all levels of staff and management
  • Strong interpersonal skills and ability to work well with other team members, sales, CRM, product development, customers, etc
2

Inbound Marketing Manager Resume Examples & Samples

  • Supervise and optimize customer development funnel and process
  • Compile daily, weekly and monthly marketing reports
  • Continue to iterate and improve inbound marketing activities
  • Optimize existing and create new marketing campaigns
  • Improve inbound marketing and lead nurturing funnel process
  • Manage leagueapps.com website marketing, messaging and design
  • Work with direct acquisition team to deliver optimal leads into funnel
  • Prove value in initiatives through modeling, ROI analysis and metric tracking
  • Participate in local sports and recreation industry events. Maintain knowledge of competition
  • Be a teammate. Work in conjunction with all team members across product, business development, account management and engineering
  • Likes, Needs, to Win
3

Americas NSX Inbound Marketing Manager Resume Examples & Samples

  • Ensure NSX inbound lead outreach touch pattern is world class, documented, and effectively executed
  • Provide lead volume forecast to ensure that sufficient sales development (SDR) capacity is allocated to execute the touch pattern
  • Create tools and templates and provide specific direction to a team of SDRs to maximize raw lead to opportunity conversion
  • Optimize inbound lead process from demand generation; to lead scoring; to sales development qualification; to opportunity creation; to close
  • Measure results against benchmarks and immediately apply lessons learned
  • Recommend strategies for reaching new buyers in new markets. For example, researching list acquisition sources, industry associations, and other
  • Experience and comfort with working in a highly matrixed environment
  • 4 years progressive experience in sales development, marketing, product marketing, and/or sales enablement for an enterprise software provider; previous networking and/or security domain experience a plus
  • Experience coordinating with a large, high performing inside sales team that is also performing outbound prospecting
  • Demonstrated experience with closed-loop methodology and the hands-on utilization of both the CRM (Salesforce.com) and marketing automation platform (Eloqua or equivalent) is a must
  • Must possess strong analytical skills and be metrics driven with experience in developing marketing operations metrics and dashboards
4

Inbound Marketing Manager Resume Examples & Samples

  • Create and update Marketing Requirement Documents (MRD’s) used by the business to prioritize investments and by the Product Marketing team to create product requirements that will allow Barco to succeed in the market
  • Identify, collect and analyze technical, marketing and qualitative data on customers, competition and market, and translate findings into business and product strategy
  • Create and update SWOT, market share, competitive positioning, TAM (total Available Markets) and other analysis to support the strategic planning and decision-making process
  • Advise the Go-To-Market strategy for new products and services
  • Provides short- and long-term market forecasts
  • Conduct market research to find specific answers about consumer requirements, habits and trends
  • Successful definition, development and launch of SaaS offerings
  • Experience leading/managing a diverse portfolio of businesses, brands, products and customer profiles
5

Inbound Marketing Manager, GC Resume Examples & Samples

  • Educated to at least university degree level in Chemistry or a related science
  • 5+ years of practical experience with chromatography and/or instrument systems
  • First-hand experience in the GC instrument business, and be very knowledgeable in applications for GC and chromatography in general
  • Solid knowledge of the workflows and needs of GC users in multiple industries a must
  • Technical understanding of the basic constructs of GC instrumental systems is critical
  • Keen business sense is necessary and prior lab supervision or experience in business management is a definite plus
  • Successful track record of developing or commercializing analytical instrumentation considered a real advantage
6

Global Inbound Marketing Manager Resume Examples & Samples

  • Represents Marketing functionally on the Core Teams through the various stages of product development, working cooperatively with cross-functional stakeholders
  • Provides clear marketing direction to the Core Team and Product Steering Board
  • Develops the User Needs and Features that provides the basis for the Design Input Requirements for new products by analyzing the clinical, economic, regulatory and social trends that drive product innovation and affect product utility
  • Be the customer advocate to the product development team through assessment of customer needs, analysis of competitive features and pricing, and clinical performance targets
  • Plays a leadership role in a multi-disciplinary team for new product development and existing product health
  • Owns the product life cycle roadmap with clear market and business justification to drive the overall business
  • Supports the Sales and Marketing team to provide guidance and recommendations to develop the Go-to-Market plans
  • Works with Outbound Marketing to develop, articulate, and implement product launches
  • Supports the Sales/Customer Training by providing Train-the-Trainer materials and Knowledge Transfer
  • Performs/participates in market research activities such as focus groups, customer interviews, trade shows, and professional meetings
  • Serves as the product champion, ensuring product performance meets expectations
  • Explores ways for continuous product improvement and market adoption
  • Develop and execute marketing and commercialization plans for the MDX product portfolio
  • Develop and communicate short- and long-term marketing strategy for MDX products
  • Work with Scientific Marketing to identify, develop, and manage key opinion leaders and develop clinical/scientific marketing deliverables
  • Identify and respond to market trends impacting customers and markets for MDX products
  • Identify and respond to competitors’ strategies and products
  • BS/BA in related discipline, or advanced degree, or equivalent combination of education and experience
  • Previous Global Marketing Experience (5-7 years) with 10+ years or more experience in a directly-related field with experience in Inbound/Outbound Marketing being preferred
  • Demonstrated success in the product management of molecular diagnostic products
  • Previous experience with in-vitro diagnostics, specifically with Molecular Diagnostics for infectious diseases including HIV and Hepatitis, Transplant (Immunosuppression), and general Molecular Diagnostic techniques
  • Ability to work in a team and as an individual contributor
  • International market understanding and experience is a key plus
  • Must be able to accomplish results in a cross-functional team environment, exhibiting leadership skills
7

Inbound Marketing Manager Resume Examples & Samples

  • Drive paid strategies in tandem with agencies to drive company revenue and maximize budget
  • BA/BS degree or equivalent work experience
  • 4 – 6 years of direct experience in PPC and digital marketing management
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • Proficiency in marketing automation systems in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. HubSpot experience preferred
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing)
  • Ability to work effectively in a fast paced, highly collaborative environment
  • Wordpress or Drupal experience
  • Bonus skills: AdWords / Bing certification
8

Inbound Marketing Manager Resume Examples & Samples

  • Manage all aspects of inbound marketing for the Ebusiness Department
  • Manage third party digital vendors, negotiate terms and develop contracts
  • Track program performance and analyse results
  • Manage external partner relationships and outside vendors/agencies
  • Optimize vendor and program performance
  • Participate in strategic growth planning and develop associated ROI and key performance indicators for departmental lead generation
  • Coordinate/Develop content for new landing page and email templates
  • Create and deliver all digital campaign reports
  • Maintain marketing contact database and pull targeted lists for digital campaigns
  • Develop internal relationships with brokers, office managers, and Home Office staff
  • At least 5 years in an online, email, and/or web based marketing or sales role
  • Proven success and experience with inbound marketing
  • Expertise developing social media and search engine marketing campaigns
  • Direct experience in the real estate sales or leasing industry a bonus
  • Experience researching and identifying potential vendors/partners
  • Strong vendor management and relationship management skills
  • Bachelor’s degree or higher preferred
  • Must be proficient in Microsoft Office Suite; knowledge or Cognos a plus