SEO Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the seo marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
JK
J Krajcik
Jarvis
Krajcik
138 McClure River
Houston
TX
138 McClure River
Houston
TX
Experience Experience
09/2015 – present
Detroit, MI
Senior SEO Marketing Manager
Senior SEO Marketing Manager
09/2015 – present
Detroit, MI
Senior SEO Marketing Manager
09/2015 – present
  • Leverage SEO and SEM insights to develop integrated search strategies and plan of execution; track, report, and analyze content and SEO performance in relation to SEM
  • Work with SEM team to develop tests, and content to gain incremental traffic, engagement and revenue
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Make ongoing recommendations on keyword discovery, expansion and optimization to the SEO and SEM teams as a strategic partner
  • Recommend changes to content and other factors to improve SEO positions for target keywords
  • Develop and implement (or guide a third-party vendor on) content marketing strategy
  • Identify trends and insights in order to achieve maximum ROI in paid content marketing in conjunction with the organic content optimization
03/2012 – 03/2015
Philadelphia, PA
Amazon.com SEO Marketing Manager
Amazon.com SEO Marketing Manager
03/2012 – 03/2015
Philadelphia, PA
Amazon.com SEO Marketing Manager
03/2012 – 03/2015
  • Working with the SEO software development teams to execute initiatives
  • Develop product specifications for concrete actions/projects
  • Create new ideas and come up with new projects to grow Amazon
  • Communicating performance and status to various global stakeholders
  • Deep dive into performance issues
  • Execute and analyze SEO experiments
  • Own end to end projects
12/2007 – 10/2011
Phoenix, AZ
SEO Marketing Manager
SEO Marketing Manager
12/2007 – 10/2011
Phoenix, AZ
SEO Marketing Manager
12/2007 – 10/2011
  • Managing and executing the SEO plans
  • Leveraging global resources
  • Communicating performance to stakeholders
  • Running regular audits and performance reviews
  • Conducting SEO Audit /experiments
  • Helping drive commercial SEO success
  • Communicate SEO performance to local and global stakeholders
Education Education
Bachelor’s Degree in Communications
Auburn University
Bachelor’s Degree in Communications
Skills Skills
  • Solid knowledge and understanding of web tools/technologies
  • Ability to demonstrate and articulate strong philosophy around onsite optimization
  • Knowledge of SEO best practices and related tactics including social media, blogging, content marketing, video optimization and mobile app optimization
  • Strong verbal presentation and written communication skills
  • Ability to conduct keyword research and develop recommendations to optimize existing content in addition to recommending new content
  • Ability to develop and evangelize creative, design, and technical SEO specifications to be shared with key stakeholders across the organization
  • Excellent web analytical skills and experience using tools such as Omniture, Webmaster Tools, BrightEdge or other ranking tools and site crawlers
  • Able to work independently to achieve goals and deliver results
  • Knowledge of financial industry products and services with a focus on consumer banking products and services
  • Proven track record of optimizing ecommerce or large content sites for competitive head terms and long tail terms
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1

SEO Marketing Manager Resume Examples & Samples

  • Develop and execute SEO strategies that improve key performance metrics including but not limited to website traffic, site conversions and transactions, social engagement, mobile adoption and brand awareness
  • Analyze analytics reports (web analytics, ranking reports and conversion data) and provide meaningful insights that explain current performance along with forecasting near term future performance
  • Effectively build relationships and collaborate with business partners to understand business goals, share SEO performance results, develop strategies to meet business goals and evangelize the importance of SEO
  • Clearly articulate and communicate tactic performance, project updates, strategic and tactical recommendations, business opportunities and industry updates to marketing teams, senior leadership and business partners
  • Partner with digital agencies to define project requirements, track deliverables, coordinate resources, prioritize initiatives and develop SEO recommendations
  • Manage multiple responsibilities and prioritize time and resources across multiple projects, priorities and deliverables
  • Establish annual performance goals by reviewing past performance, identify growth opportunities and developing forward looking strategies to achieve future goals
  • Bachelor's degree, or equivalent work experience
  • Six or more years of experience in marketing or related field
  • 3+ years of hands-on SEO experience (on-page, off-page, content strategy) in a corporate setting or on large commercial websites (1,000+ pages)
  • Ability to conduct keyword research and develop recommendations to optimize existing content in addition to recommending new content
  • Familiar with programming concepts and website coding practices including HTML, JavaScript, ASP.NET and PHP
  • Experience with mobile SEO and responsively designed websites
  • Knowledge of SEO best practices and related tactics including social media, blogging, content marketing, video optimization and mobile app optimization
  • Understands technical aspects of SEO including site architecture, redirects, schemas and server side configurations
  • Familiar with Paid Search and techniques to optimize SEO and PPC together to achieve efficient marketing spend
  • Able to work independently to achieve goals and deliver results
  • Knowledge of financial industry products and services with a focus on consumer banking products and services
  • BrightEdge
  • Adobe Marketing Cloud (SiteCatalyst)
  • Google Webmaster Tools
  • Google Places
  • Microsoft Word, Project, PowerPoint and Excel
2

Senior SEO Marketing Manager Resume Examples & Samples

  • Leverage SEO and SEM insights to develop integrated search strategies and plan of execution; track, report, and analyze content and SEO performance in relation to SEM
  • Work with SEM team to develop tests, and content to gain incremental traffic, engagement and revenue
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Make ongoing recommendations on keyword discovery, expansion and optimization to the SEO and SEM teams as a strategic partner
  • Recommend changes to content and other factors to improve SEO positions for target keywords
  • Develop and implement (or guide a third-party vendor on) content marketing strategy
  • Identify trends and insights in order to achieve maximum ROI in paid content marketing in conjunction with the organic content optimization
  • Manage content marketing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Develop scalable vertical or category specific reporting on the integrated search program for merchants, marketing managers, SEM & SEO team and executives
  • Well-rounded marketing Skill Set: digital marketing, analytics, business and communications
  • SEO-infused focus with a clear understanding of how organic and paid search work together
  • Solid understanding of performance marketing, conversion, and online customer acquisition and retention
  • Experience with A/B and multivariate testing for search and content
  • Up-to-date with the latest trends and best practices in SEO, SEM and content marketing
  • A minimum of 3 years managing and growing SEO, SEM and/or content marketing
  • Agency and client side experience
  • Highly analytical with a strong quantitative skill set and ability to self-educate
  • Must Have: Google Webmaster Tools, Bing Webmaster Tools, Open Site Explorer, Web Analytics (Site Catalyst/Google Analytics), Google AdWords, DSA, RLSA
  • Preferred but not required: experience with Searchmetrics, social advertising, display for prospecting and retargeting
  • Highly organized and able to function well under pressure
  • Detail-oriented, data-driven, comfortable with ambiguity and working with cross-functional collaborations
  • Excellent written, communication and presentation skills
  • Flexible, open, a real team player
  • Results focused, with a commitment to meeting targets
  • Self-starter with plenty of initiative and drive, plus the ability to manage own time and workload
3

Amazon.com SEO Marketing Manager Resume Examples & Samples

  • 4+ years’ experience in eCommerce, online marketing or related fields
  • Data analysis skills
  • Proven track record assuming ownership, moving quickly to implement ideas, and delivering results in a fast-paced environment
  • Ability to drive comprehensive analyses
  • Experience working with enterprise sites
4

SEO Marketing Manager Resume Examples & Samples

  • Own and develop strategic plan to grow Amazon.co.jp’s SEO channel
  • Analyze present state, challenges and opportunities for Amazon.co.jp’s SEO channel
  • Execute and analyze SEO experiments and track the progress and effectiveness of SEO measures and improve it based on the result
  • Deep dive into performance issues
  • Collaborate with the SEO software development teams (Seattle and Beijing) to execute initiatives
  • Communicate SEO performance to local and global stakeholders
  • Educate and advise internal stakeholders
  • Represent the SEO channel in Japan and global business reviews
  • 4+ years’ experience in SEO, eCommerce, online marketing or related fields
  • Strong analytical and quantitative skills to identify actionable insights from large datasets
  • Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment
  • Ability to drive clear, thoughtful, and comprehensive analyses of marketing programs
  • Proven track record in managing SEO projects from inception to completion
  • Great deal of both marketing and technical knowledge in SEO
  • Business level English speaking and writing abilities
  • Advanced Excel knowledge
  • Experience with SQL skill
  • Bachelors or post-graduate degree is an advantage but not required
5

SEO Marketing Manager Resume Examples & Samples

  • Helping drive commercial SEO success
  • Managing and executing the SEO plans
  • Conducting SEO Audit /experiments
  • Cause and effect analysis
  • Running regular audits and performance reviews
  • Communicating performance to stakeholders
  • Leveraging global resources
  • The candidate must be an SEO expert with strong tactical experience and acute instincts
  • 5 + years’ experience in eCommerce, online marketing or related fields
  • Solid data analysis skills and ability to identify actionable insights from large datasets
  • Proven examples of designing and executing SEO experiments which produce actionable insights
  • Proven track record assuming ownership, moving quickly to implement ideas, and delivering results in a fast-paced online environment
  • Ability to drive clear, thoughtful, and comprehensive analyses of SEO performance
  • Proven ability to work closely with technical and non-technical teams
  • Evidence of influencing and challenging key stakeholders to implement SEO
  • · Excellent verbal and written communication skills
  • Experience of working in a matrix structure
  • Marketing experience with an e-commerce company or start-up is a plus
6

SEO Marketing Manager Resume Examples & Samples

  • 1+ years’ experience in eCommerce, online marketing or related fields
  • Comfortable with Excel
  • Basic understanding of Search Engine Optimization
  • Ability to analyze performance using data
7

SEO Marketing Manager Resume Examples & Samples

  • Proven ability to work closely with technical (software development) teams
  • Experience with Enterprise SEO
  • Proven data driven approach to solving complex problems
8

Senior SEO Marketing Manager Resume Examples & Samples

  • Develop strong professional relationships with key business partners and other leaders within the organization to ensure that developments in the Search Marketing Team are identified, socialized, and actioned
  • Report regularly on traffic, revenue and acquisition results to senior management and communicate closely with internal stakeholders. Global business forecasting, reporting and budgeting so a head for metrics and data is important
  • Manage a team of content and SEO managers including hiring, developing and retaining top talent to build a best-in-class Search Marketing operations centre in our Dublin offices
  • Forecast, prioritize, budget, and execute campaigns to increase revenue and acquisitions by growing category and/or geographic level content and organic links while also optimizing on- and off-page factors
  • Align content and linking strategies across internal teams including editorial, social media, PR and external agencies or partners as needed
  • Work closely with Groupon’s dedicated Search Marketing Product and Engineering teams to define and improve products to enable operations within your team
  • Contribute to Groupon’s overall product strategy, providing razor-sharp insight and directing Local, Getaways and Goods channel teams to increase and improve data in their product catalogues, grow and improve content and develop features to enable marketing efficiencies in ranking, conversion, engagement
  • Strong background and proven success in SEO, product management, or other performance marketing channel leadership
  • Proficiency in quantitative analysis and communicating the results in a clear, unambiguous manner
  • 4+ years proven track record in a large-scale ecommerce or other consumer-facing site
  • Demonstrated ability to think creatively and solve open-ended projects with in-house resources, outsourced agencies, or small ad-hoc teams that come together in an agile environment
  • Excellent verbal and written communication skills with experience reporting business and presenting to senior management
9

SEO Marketing Manager Resume Examples & Samples

  • Drive maximization of SEO traffic to support ecommerce sales and lead generation for partners.​
  • Develop quarterly plans​ and present business reviews of impact of SEO strategies & initiatives
  • Manage and drive SEO reporting and analytics – monitoring competitive benchmarks, shifts in customer behavior, and holistic search patterns
  • Develop and ensure implementation of SEO best practice guidelines and documentation
  • Serve as the subject matter expert in trends and new development within the SEO space, especially best practices in search engine algorithms
  • Invents, designs, tests, analyzes, optimizes, and scales ROI-positive SEO initiatives
  • Partners with cross-functional teams to drive SEO initiatives, including Global SEO, Ecommerce, User Experience, Digital Marketing, Web Marketing, Product Management and IT
  • Bachelor degree in Communications, Marketing or Computer Science
  • Expertise and knowledge in the digital marketing space, including trends and technologies
  • 3+ years of experience in interactive marketing, with strong hands on SEO experience (2+ years)
  • Proven track record of optimizing ecommerce or large content sites for competitive head terms and long tail terms
  • Excellent web analytical skills and experience using tools such as Omniture, Webmaster Tools, BrightEdge or other ranking tools and site crawlers
  • Ability to develop and evangelize creative, design, and technical SEO specifications to be shared with key stakeholders across the organization
  • Ability to demonstrate and articulate strong philosophy around onsite optimization
  • Solid knowledge and understanding of web tools/technologies
  • Strong verbal presentation and written communication skills
10

SEO & Marketing Manager Resume Examples & Samples

  • Frequently use Adobe Dreamweaver software
  • Lead, drive and champion Search Engine Optimization (SEO) campaign strategy ensuring resource and project management for our internal websites and client's
  • Supervise a small team of web developers and social media staff
  • Execute project management for various clients SEO campaign by communicating directly with key staff to identify overall goals, creating realistic client expectations and articulate SEO in a way the general public can understand
  • Identify keyword optimization through research and plan, strategize and include client in briefings of projects
  • Coordinate briefing calls with client a staff
  • Bachelor's degree from an accredited college or university, preferably in Marketing, Communications or other related field
  • At least two (2) years of SEO project management experience
  • Must be highly proficient with Dreamweaver
  • Must be proficient MS Office and basic knowledge of HTML coding on how website work and function
  • Must have high level of knowledge of web analytics and be able to functionally articulate to general public
  • Possess strong business ethics, be reliable, consistent and able to work on-site, at our location Monday - Friday. Remote work will not be considered
11

Senior SEO Marketing Manager Resume Examples & Samples

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  • Establish a worldwide strategy for SEO that significantly contributes to business results, driving at least 25% of marketing qualified leads that come through digital channels, and growing the organic contribution to web traffic year over year
  • Establish a scalable SEO model that works for markets where there is SEO expertise, where there is general marketing expertise and where there are no marketers at all
  • Develop and implement innovative SEO strategies utilizing keyword research, meta-tags, headlines, competitive web copy and more
  • Optimize on-site content for all global websites to ensure maximum visibility and rankings in major search engines
  • Deliver prospect volume in order to capture leads by landing searchers on the most applicable current pages through relevant messaging and compelling call to actions
  • Implement a robust link-building strategy
  • Monitor and maintain monthly tracking tools for each region and perform website analysis to ensure business goals are met and provide insights and future actions
  • Optimize website source code for search engines
  • Research, report on and address search engine algorithm changes
  • Develop an understanding of SEO across all marketing and relevant engineering groups through evangelizing
  • BA required with focus in Marketing or Business
  • 5+ years of SEO experience in a corporate business-to-business environment
  • Understands SEO best practices and emerging trends, including knowledge of search engine ranking factors and algorithm updates
  • Knowledge of HTML, CMS, CSS and website administration
  • Experience with BrightEdge, Adobe Analytics, Tableau, Drupal, Moz, Google Analytics/Adwords
  • Familiarity with localization processes and best practices
  • Excellent cross-group collaboration skills, and ability to influence other technical and non-technical groups through different communications strategies
  • Strong written and verbal communications
  • Ability to work autonomously; produce work in a timely manner with extensive project management skills
12

SEO Marketing Manager Resume Examples & Samples

  • Problem solving—when something is broken, you can assess the situation and fix it quickly and efficiently!
  • Interpersonal skills—you play nice with others: you can keep secrets, contribute ideas, and disagree nicely
  • Oral communication—you have the ability to talk with others to exchange information, ask constructive questions, and explain your awesome ideas
  • Written communication—you can effectively edit your work for spelling and grammar, and are able to present information in a way that is easy to read and understand
  • Planning/organizing—you know what should be at the top of your to-do list and how to get through it in a timely manner
  • Quality control—you know how to check yourself before you wreck yourself; you're thorough and produce quality work
  • Adaptability—you can roll with the punches and you welcome change
  • Dependability—you get to work on time, get your work done, and are always open to give and receive feedback