Loyalty Marketing Manager Resume Samples

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AC
A Crist
Austin
Crist
7005 Rebeka Path
Philadelphia
PA
7005 Rebeka Path
Philadelphia
PA
Experience Experience
07/2016 – present
Philadelphia, PA
Marketing Manager, Customer Loyalty Program
Philadelphia, PA
Marketing Manager, Customer Loyalty Program
07/2016 – present
Philadelphia, PA
Marketing Manager, Customer Loyalty Program
07/2016 – present
  • Develop integrated marketing plans and strategy for diverse regions
  • Collaborate with sponsorships manager to achieve partnerships that result in incremental sales and brand awareness
  • Coordinate and lead efforts w/cross-functional business partners, including independent distributors
  • Craft impactful go-to-market plans, including messaging, positioning, and PR strategies
  • Drive growth by executing effective customer acquisition and retention programs
  • Inspire a team with a compelling vision
  • Generate consumer and market insights to stay on top of the competitive landscape
04/2013 – 05/2016
Dallas, TX
Marketing Manager, Retention & Loyalty
Dallas, TX
Marketing Manager, Retention & Loyalty
04/2013 – 05/2016
Dallas, TX
Marketing Manager, Retention & Loyalty
04/2013 – 05/2016
  • Create, optimize, and evolve retention strategies to keep and grow customers
  • Analyze campaign/program performance, and modify as necessary to maximize the results
  • Be an expert in using and explaining our customer facing websites, digital content delivery methods and vast product lines
  • Build impactful email marketing campaigns that includes optimizing the timing and frequency of email sends, A/B testing, writing compelling email copy, subject lines, etc
  • Leverage marketing automation systems (such Marketo, Silverpop or Adobe) to optimize efficiency
  • Serve as the administrator for offers, rewards, and communication to our members
  • Partner with other team members on client support and rollout activities
10/2006 – 03/2013
Detroit, MI
Loyalty Marketing Manager
Detroit, MI
Loyalty Marketing Manager
10/2006 – 03/2013
Detroit, MI
Loyalty Marketing Manager
10/2006 – 03/2013
  • Implement member segmentation for target countries
  • Assist Director in managing partnership relations for marketing opportunities
  • Present the program and value to internal stakeholders
  • Assist in development of relevant research and marketing initiatives
  • Review local news and social media to identify key competitive news
  • Manage and coordinate the translation process of the program materials
  • Assisting the Director with managing a wide variety of aspects of the mychoice loyalty program including marketing, systems support, training and communication
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Seton Hall University
Bachelor’s Degree in Marketing
Skills Skills
  • Demonstrated strong knowledge of Internet systems, marketing programs, and email deployment tools
  • Strong written and verbal communication skills
  • Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word, PowerPoint
  • Ability to effectively manage external partners
  • Demonstrated ability to build and manage relationships with email vendors, regional teams, and agencies
  • Strong Analytical skills
  • Work with Category Management and CPG partners brands to secure and promote relevant offers and program funding
  • Manage external database/Marketing CRM partner
  • Develop and execute customer segmentation and personalized marketing strategy
  • Tracks, analyze and communicate offer, segment and program performance
Create a Resume
1

Loyalty Marketing Manager Resume Examples & Samples

  • Implement market specific promotions in response to customer needs & market trends
  • Implement member segmentation for target countries
  • Assist Director in managing partnership relations for marketing opportunities
  • Present the program and value to internal stakeholders
  • Assist in development of relevant research and marketing initiatives
  • Review local news and social media to identify key competitive news
  • Manage and coordinate the translation process of the program materials
2

Marketing Manager Loyalty & Retention Resume Examples & Samples

  • Responsible for conducting in depth analysis of the market, customer and competitive activity to improve churn performance
  • Develop and execute programs, solutions or tactics to address evolving churn drivers
  • Responsible for understanding voluntary risk models, demanding proactive insights to assist in developing targeted strategies/programs
  • Provide reporting on key portfolio metrics to senior leadership team including SVP and VPs
  • Regularly report findings on key churn drivers to leadership and marketing teams to assist in sound business decisions
  • Identify potential gaps impacting churn to Product/Market Management teams and work to bridge those gaps
  • Collaborate and work cross functionally to influence change with key stakeholder groups (marketing communications, product management, insight teams and external stakeholders)
  • Undergraduate degree, preferably in Business, or equivalent with marketing experience. Master’s degree would be an asset
  • Fundamental marketing knowledge and experience - sound understanding of the principles of marketing with 3-5 years of product or market management experience
  • Strong analytical and strategic planning skills and experience including financial and statistical acumen along with the ability to think in strategic context
  • Financial and Business Case acumen - knowledge and experience of break-even analysis, budgets and financial forecasting and the ability to interpret financial information and understand implications
  • Ability to effectively communicate and present complex ideas in simplified terms- verbal and written
  • Ability to establish and maintain working relationships, working effectively in a team environment with minimum supervision
  • Strong time management and organizational skills
  • Advanced knowledge and use of PC software and spreadsheets (MS Excel is a must)
3

Marketing Manager, Loyalty & Plcc Resume Examples & Samples

  • Grow the loyalty program and drive engagement of current and new customers of The Children’s Place
  • Lead the execution of the My Place Reward, credit card and any new loyalty marketing programs
  • Identify targetable customer groups and build incentive structures to drive repeat purchases and incremental sales
  • Direct research and identify trends and continuously enhance loyalty, retention, and credit card programs
  • Deliver performance and success metrics through integration of data from multiple sources and research
  • Direct ongoing analytics to target customers and increase sales to meet business objectives
  • Manage loyalty incentive liability, including reporting and coordination with Finance teams
  • Oversee client relationship and development of the Air Miles loyalty program in Canada
  • Execute all loyalty program campaigns and develop and direct new initiatives including the development of all creative briefs, routing of approvals, store communication, and post mortem analysis
  • 7+ years of experience and leadership in related roles
  • Prior loyalty and customer focused marketing experience required
  • Experience in retail industry a plus but not required
  • Highly organized and a keen attention to detail
  • Excellent team building and development skills
4

Loyalty Marketing Manager Resume Examples & Samples

  • Casino marketing experience
  • Ability to gather and organize information from various sources in driving to project deadlines
  • Strong problem solving skills and ability to work under tight timeframes
5

Senior Loyalty Marketing Manager Resume Examples & Samples

  • Develop a communication plan to acquire new program members, raise program awareness and to drive organic repeat and customer engagement
  • Develop a communication plan to carry out Expedia+’s Lifecycle strategy, in conjunction with the Expedia+ member management team
  • Manage and implement marketing initiatives and campaigns across all marketing channels, including site, email, direct mail, call center, SEM, PR and Above The Line, under global campaign framework
  • Work with Trading Desks to identify opportunities to leverage Expedia+ to deliver trading desk objectives
  • Work with third parties, where appropriate, to develop tactical offers to drive growth and engagement of Expedia+ base
  • Report on campaign performance, including relevant and actionable analyses
  • Complete financial modelling and scenario analysis on promotions and potential program enhancements in collaboration with Finance team
  • Share learnings, best practices with regional Expedia+ marketing managers at monthly campaign forum
  • 5+ years of relevant marketing and project management experience in direct marketing
  • Experience developing and executing multi-channel marketing campaigns
  • Strong project management, time management and communication skills
  • Experience building and managing client-vendor relationships preferred
  • Experience with multi-channel A/B testing and related analytics
  • Proven track record working with various cross-functional internal and external groups to deliver meaningful results on time and on budget
  • Ability to work autonomously and manage a variety of projects simultaneously on varied timelines
  • Experience with loyalty, ecommerce or travel programs a plus
  • Bachelor degree required
6

Loyalty Marketing Manager Resume Examples & Samples

  • Is the marketing custodian of the customer experience for the IHG Rewards Club in AMEA across the journey ensuring the value proposition and communication is consistent and effective throughout each stage
  • Drives the regional IHG Rewards Club Member Lifecycle and leads the email channel strategy, and execution of member databases of IHG to drive loyalty room revenue to the Company’s direct distribution channels, and to support the direct to consumer news, promotions and messaging for loyalty marketing, partnership and Brand teams
  • Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation
  • Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff
  • Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word, PowerPoint
  • Demonstrated strong knowledge of Internet systems, marketing programs, and email deployment tools
  • Demonstrated ability to build and manage relationships with email vendors, regional teams, and agencies
  • Demonstrated analytical skills and research abilities. Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions
7

Digital Retention & Loyalty Marketing Manager Resume Examples & Samples

  • Continually optimise and test the online transaction experience for existing customers to increase conversion
  • Create an industry leading online experience for customers, with clear reasons for transacting online
  • Provide strategic recommendations led by insight and support by data to increase conversion
8

Digital Marketing Manager, Loyalty Resume Examples & Samples

  • Have tertiary qualifications in a Commerce, Business or Communications discipline
  • Have a minimum of 10 years' Marketing experience – client or agency - with solid exposure to digital marketing or eCommerce
  • Be an engaging and proven people leader with a minimum of 5 years’ experience in leading a high performing team
  • Be a direct and digital marketing specialist with end to end campaign management experience working across multiple channels
  • Be a strong communicator with the ability to influence internal and external stakeholders at all levels of a business (in particular Executive Managers / SLT's); &
  • Be a resilient, problem solver who is solution-focussed and client centric
9

Loyalty Marketing Manager Resume Examples & Samples

  • You have a minimum 5-10 years professional experience in a product marketing or related environment
  • You have experience in strategy development from insights to execution
  • You have in-depth understanding of business case development and ROI measurement
  • You have in-depth knowledge of the Loyalty space in Australia and international marketplaces
  • You have experience in driving programs of work for revenue outcomes
  • You have experience in stakeholder management to achieve support and buy-in for key Loyalty goals and initiatives
10

Partner Loyalty Marketing Manager Resume Examples & Samples

  • Planning and executing initiatives to increase Partner retention and engagement which shall include
  • Developing and managing programs to reduce Partner operating costs
  • At least 5 years’ experience in leading a team and at least 10 years working experience in loyalty/customer experience
  • Excellent written and oral communication, presentation and interpersonal skills
  • Fluent written and oral English required. Conversational Mandarin / Chinese dialect skills required
  • Process oriented background, with high attention to detail
  • A start-up attitude – willing to work hard to get things done
  • Possess a diploma and/or university degree in preferably marketing or business disciplines
  • Strong in relationship building and able to relate to people at all levels. Maturity to handle wide range of customers
  • Able to work on multiple assignments with tight deadlines
  • Be able to deliver agreed KPI's in a results driven environment
  • Demonstrate integrity and professionalism, with a customer centric and data driven decision making mindset
11

Loyalty Marketing Manager Resume Examples & Samples

  • Helps to develop marketing plans on large campaigns and/or leads the development of specific marketing projects to meet Loyalty and stakeholder business goals
  • Writes strategic campaign briefs to impart clear direction and measures of success to the campaign teams
  • Supports overall Loyalty program goals and strategies by developing marketing plans and gaining alignment on strategies
  • Leads the development of campaign recaps in order to clarify learnings and inform future decisions. Shares out with key stakeholders
  • Owns special projects by identifying a clear approach, communicating project objectives, expected outcomes and ensuring timely delivery
  • Assesses and interprets results and applies learnings to future projects
  • Views the business through the lens of the customer
  • Maintains strong knowledge of target customer as well as key competitors
  • Stays current on best practices in loyalty and marketing, assessing and communicating their potential impact on the business
12

Loyalty Marketing Manager Resume Examples & Samples

  • Oversee the day-to-day management of the consumer loyalty rewards program
  • Manage external database/Marketing CRM partner
  • Develop and execute customer segmentation and personalized marketing strategy
  • Tracks, analyze and communicate offer, segment and program performance
  • Continually evaluate and optimize segment and offer strategy
  • Work with Category Management and CPG partners brands to secure and promote relevant offers and program funding
  • Work with HR and Store Ops to develop initial Loyalty program training and on-going incentive program for store associates
  • Work with internal IT team to launch and optimize loyalty program technology and performance
  • Integrate Rewards Strategy and Marketing with Social/Digital, In-Store and Brand Building Marketing programs
  • Track and evaluate competitive loyalty program strategies and tactics
  • 3-5 years Retail Marketing Experience, Convenience Store experience a plus
  • Experience with personalized marketing and customer database management (2-3 years)
  • Demonstrated success in managing customer retention and loyalty programs
  • Strong Analytical skills
  • Ability to effectively manage external partners
13

Loyalty Marketing Manager Resume Examples & Samples

  • Develop short and long-term loyalty program strategy to increase customer satisfaction and drive incremental ride spend
  • Responsible for driving marketing communication needs for loyalty program and partner promotions
  • Acquire and onboard all external rewards partners, ensuring good reward value for the catalogue
  • Manage the ongoing relationship with rewards partners, ensuring any committed marketing exposures are met and that their reward tracking is in place
  • Manage the entire rewards catalogue, using data and customer insights to ensure a differentiated and compelling proposition to riders
  • Drive and plan Go-To-Market strategy for loyalty campaigns
  • Monitor and report loyalty program effectiveness for events, redemption , offerings, campaigns and partner feedback
  • Work with Creative team for briefs and marketing communications requirements
  • 4-6 years of loyalty and/or marketing experience
  • Minimum of 2-3 years experience running a loyalty or rewards program for an international company
  • Campaign planning and account management experience would be an added advantage
  • Proficiency in MS Excel and MS PowerPoint
  • Familiar with loyalty marketing, customer satisfaction measures (e.g. NPS)
14

Loyalty Marketing Manager Resume Examples & Samples

  • Monitor and report loyalty program effectiveness for events, redemptions, offerings, campaigns and partner feedback
  • Provide insights to drive the direction of reward offerings to ensure relevancy to customer needs and wants
  • Plan the earn and burn of loyalty reward points
  • Forecast and manage budget for loyalty program spend
  • Bachelor’s degree from a top tier international university
  • Proficiency in MS Excel and MS Powerpoint
15

Marketing Manager, Customer Loyalty Resume Examples & Samples

  • Responsibilities and job functions include, but are not limited to, the following
  • Manage a customer loyalty program for the Vitamin Shoppe that focuses on deepening the relationship with the brand, encouraging sustained engagement and contributing to long-term customer loyalty
  • Test and implement new program benefits
  • Continually monitor the loyalty programs in the health & wellness industry as well as those of other retail players
  • Project manage the requirements gathering and development of any technological capabilities
  • Manage the multi-channel (in-store, online, digital and offline) customer engagement plan and maximize membership sign-ups
  • Develop the reporting requirements to track success of the program – KPIs, regular reports and other insights
  • Manage the program profitability and ensure that it is compliant with all privacy rulings
  • Assist with projects as assigned
  • There are no direct reports to this role
  • Comfort with basic financial models
  • A minimum of 3-6 years progressive relevant work experience
  • Developed analytical skills. Ability to work with ambiguity and to synthesize complex data and draw business insights
  • Creative problem solver that can identify patterns from disparate sources and deliver comprehensive, balanced & actionable analysis
  • Advanced communication and presentation skills
  • Willingness to voice opinions and provide recommendations in a collaborative decision-making process
  • Ability to work on projects with rapidly-evolving dynamics, and flexibility to readily adapt to changing business needs with a focus on generating results
  • Customer service mindset and ability to work with internal “clients” around the company
  • Proactively initiates changes to improve work processes & takes responsibility beyond scope of current position
16

Marketing Manager, Retention & Loyalty Resume Examples & Samples

  • Be an expert in using and explaining our customer facing websites, digital content delivery methods and vast product lines
  • Partner with other team members on client support and rollout activities
  • Create, optimize, and evolve retention strategies to keep and grow customers
  • Generate new marketing campaigns or improve existing campaigns and programs that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty and improve the customer experience
  • Build impactful email marketing campaigns that includes optimizing the timing and frequency of email sends, A/B testing, writing compelling email copy, subject lines, etc
  • Analyze campaign/program performance, and modify as necessary to maximize the results
  • Serve as the administrator for offers, rewards, and communication to our members
  • Develop training documentation as needed
  • Evaluate the customer experience and identify areas of improvement to create a great client experience
  • Leverage marketing automation systems (such Marketo, Silverpop or Adobe) to optimize efficiency
  • Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail; Excel, Power Point)
  • Bachelor's degree (BA/BS) from four-year college or university in Marketing, Business Economics, or related field
  • 5+ years of leadership experience at the manager level with strong background in loyalty and marketing
  • Passion for the customer experience balanced with understanding of underlying economics of loyalty programs
  • Proven track record of program management
  • Strong project management skills demonstrated by developing, leading, and delivering complex, multi-channel projects
  • Experience with recurring or subscription businesses a plus (but not essential)
  • Ability to demonstrate strong digital vision and customer-centric focus to communications
  • Knowledge of email communication techniques and software
  • Strong analytical skills with the ability to provide optimization recommendations working with structured and unstructured data
  • Proven ability to develop smart, personalized content to drive customer interaction
  • Excellent organization skills with avid attention to detail and follow-through
  • Demonstrated creativity in problem solving, ability to self-motivate, work independently, and as part of a team
17

Marketing Manager, Loyalty Reward Resume Examples & Samples

  • Owns the Loyalty Reward goals and objectives, and reviews and revises benefits and policies to maximize member value and loyalty, maintain program competitiveness, and balance operational and cost impacts
  • Accountable to achieve related KPI targets as mutually established with the business and regularly reports to Senior Management on target performance
  • Partners with internal stakeholders and external vendors to build, expand and manage offering for rewards catalog
  • Creates and promotes new loyalty incentives to encourage more frequent, high value customer transactions. Monitors and adjusts reward offering as customers use and respond to the program
  • Collaborates closely with technical and web teams to develop and optimize the ideal digital experience for points earning and redemption
  • Works with cross-functional teams to develop and optimize customer offer calendar and communication of offers through all channels
  • Outlines and implements program rules, points value strategies, and key fraud & abuse prevention scenarios & mitigation strategies
  • Drives innovation efforts, from concept through commercialization, including voice of customer research, definition of customer and product requirements and value proposition, management of new offering launches and sales training
  • Develops comprehensive customer segmentation and the corresponding personalized marketing strategy to drive loyalty and desired customer behavior under the loyalty strategy umbrella
  • As needed, manages any other cross-business or loyalty initiatives leading to improved customer experience
  • 3-5 years of experience in product/service marketing, customer applications, or customer experience management. Loyalty program experience, CPG or retail marketing experience is a plus
  • Proven ability to lead cross-functional teams and drive superior results
  • Experience with planning, executing, and tracking large marketing projects and budgets. Understanding of loyalty program customer behaviors and points economics is a plus
  • Excellent communication skills and ability to present to senior leaders on a regular basis
  • BA/BS degree in Marketing or related field; MBA, or relevant business degree preferred
  • Demonstrated ability to operate independently with broad guidance against a framework of defined business objectives
  • Strong (written and verbal) communication and interpersonal skills
  • Knowledge of direct marketing (outbound and inbound) trends and tactics
18

Loyalty Marketing Manager Resume Examples & Samples

  • Execute the marketing strategy for the Loyalty (Sears Club Rewards and My Advantage Programs), Sears Gift Cards, Sears and Sears Financing portfolios. Tactics include multi-channel customer-facing communications such as targeted emails, online display, social, inserts, catalogue messaging, ROP, radio, instore, Direct Mail, website. Ensure that all tactics are executed on time, budget and brand. Tasks may include working with business teams to obtain offers, business case creation, liaising with IT, Legal, Editorial, Analytics, In-Store Marketing, Flyer, E-Commerce, Call Centre teams as well as external vendors/partners to ensure proper execution across all channels. (25%)
  • Responsible for executing Sears Club loyalty strategy including member acquisition programs (in store and online/email) and for creating post-mortems for all campaigns (liaise with Analytics team). Develop and execute email strategy for Sears Club and My Advantage members to maintain as well as increase engagement. Ensure activities achieve email goals of increasing acquisition, opt-ins, and registration. Determine communication requirements and execute those requirements effectively and within the marketing budget. Develop associate and customer communication strategies, including newsletters, customer-facing emails, mass/direct tactics, signing, and training materials etc. Review and assess the effectiveness of communications and make revisions accordingly. (25%)
  • Work with the finance manager, the business team, and the marketing director, tracking all program and campaign marketing costs, process invoices, and keep budget updated. (20%)
  • Ensure compliance with Sears Canada and legislative advertising and privacy standards for all marketing channels. Ensure the approval process for all media is executed on time and accurately in order to meet the legislative and advertising requirements. (10%)
  • Manage all material changes and updates to Searsclub.ca website, including building, designing, and monitoring development, working with multiple partners including creative agency and development partner. Ensure that website supports the brand and strategic goals of the business. Implement the online strategy based on an understanding of the technical and competitive industry practices. (10%)
  • Develop and manage the relationships required to ensure execution of the program through the communication of the each business’ marketing strategy e.g. Editorial, Marketing, Corporate Stores, Merchandising, etc and external advertising agencies, vendors, and partners, etc. When required, present results to our internal merchandise groups and external partners on program results and strategic direction. (10%)
  • Work in compliance with all laws and regulations and attend or complete all required health and safety training, report all accidents and take every precaution reasonable to ensure personal safety and the safety of others. Perform other duties as required
  • 2 years experience in Marketing
  • 6 months experience in Management of Loyalty programs
  • Results-driven, self-starter with the ability to work independently as well as in teams
  • Excellent organizational skills with the ability to prioritize tasks, work well under pressure, and achieve deadlines
  • Ability to adapt in a constantly changing environment and accept responsibility
  • Must have a proactive attitude and possess a keen attention to detail
  • Possesses a strategic mindset with the ability to execute strategy on time and on budget
  • Open-minded and innovative with a high level of energy and motivation
  • Developed communication skills to deal with multiple business teams and departments across an organization, both internal and external
  • Demonstrated oral/written communication skills
  • Demonstrated computer skills, including Word, Excel, PowerPoint, internet, etc
  • Demonstrated analytical skills
  • Demonstrated organizational/planning skills
  • Retail marketing experience is an asset
19

Marketing Manager, Retention & Loyalty Resume Examples & Samples

  • Bachelor’s degree, preferably in marketing
  • Minimum 5+ years marketing experience with retention and loyalty direct marketing experience preferred
  • Deep understanding of test design across multiple channels (Direct Mail, Email, Telemarketing, Digital, Social, Mobile)
  • 3+ years experience building budgets and ‘truing-up’ expenses on a monthly basis
  • Ability to work under tight timelines and deliver on-time results
  • Creative and analytical; independent thinker and idea generator
  • Must be comfortable being the ‘go-to’ person for everyday questions from other RCI departments and external vendors
  • Must be fluent in Excel and Power Point
  • Strong work ethic with a passion/desire to outperform annual goals
  • Strong attention to detail and well-organized; multi-tasker
  • Solid team player
20

Marketing Manager, Customer Loyalty Program Resume Examples & Samples

  • Lead one of our most promising programs, you will be responsible for the direction of this initiative, the experience that you bring on loyalty membership programs will be essential to the success of this role
  • Inspire a team with a compelling vision
  • Test, learn and evolve the practice of marketing at Herbalife
  • Drive growth by executing effective customer acquisition and retention programs
  • Develop integrated marketing plans and strategy for diverse regions
  • Spearhead promotional efforts
  • Collaborate with sponsorships manager to achieve partnerships that result in incremental sales and brand awareness
  • Generate consumer and market insights to stay on top of the competitive landscape
  • Coordinate and lead efforts w/cross-functional business partners, including independent distributors
  • Craft impactful go-to-market plans, including messaging, positioning, and PR strategies
  • The ideal candidate enjoys leading a team and must be able to work at the strategic level and at the tactical level
  • Passionate about changing people’s lives through nutrition, health and wellness
  • Must have an entrepreneurial mindset – constantly thinking about the next big thing
  • Must be a self-starter with the ability to build something out of nothing with minimal oversight and direction, as you will be part of a fast paced environment
  • Must know market, customers and competition better than anyone, and highly skilled at integrating this information into your growth strategies
  • Must possess an uncanny ability to run and iterate on highly effective email marketing campaigns that drive customer acquisition and engagement
  • Strategic thinker with strong execution and leadership skills
  • Must be able to work with cross-functional teams to collaborate and get your hands dirty working with engineers, designers and managers to drive growth and bring new initiatives to market
  • Must be a data-driven problem solver with proven analytical skills
  • Must have superior verbal and written communication skills
  • Online (Web/Social Media) acquisition and retention proven experience
  • Previous experience working in a similar position is required
  • 2-3 years of management experience leading loyalty customer program strategies
  • 5-7 years of relevant work experience of go-to-market, demand generation and growth strategies with your signature on them – you have learned from your mistakes and you’re extremely proud of what you’ve accomplished
  • Bilingual / Spanish
  • Experience with Digital Marketing automation (Sales force marketing cloud / content cognitive tools is a plus)
21

Loyalty Marketing Manager Resume Examples & Samples

  • Minimum 3-5 years of specific multi-channel direct marketing, communications, business development, analytics or project management experience
  • Experience with loyalty marketing, e-commerce and travel or hospitality industries strongly preferred
  • Strong project management and verbal and written communication skills
  • Confirmed track-record working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction
  • Ability to effectively prioritize and focus on work that supports organizational strategy and goals
  • Ability to manage a variety of projects simultaneously and on varied timelines
  • Bachelor Degree required, MBA or Masters in Communications preferred
22

Retention & Customer Loyalty Marketing Manager Resume Examples & Samples

  • Development of retention, advocacy, and customer lifecycle management initiatives, from inception through implementation
  • Delivers innovative recommendations for the evolution of the customer lifecycle promotions by leveraging industry developments, consumer insights, and competitor analysis
  • Partner with Brand teams to deliver holistic lifecycle campaigns that will focus on relevant offers that retain customers
  • Ensures all offers, tactics, and messaging are consistent with targeted customer needs and overall marketing and channel strategies
  • Coordinate work efforts with Analytics teams to develop targeted retention campaigns and to determine effectiveness
  • Creation of frontline communications that drive clarity and excellence in support of strategies with sales and service frontline associates and leaders
  • Leverages ability to analyze trends and translate findings into sound recommendations to take appropriate actions to achieve goals
  • Track, analyze, and communicate key metrics
  • Recognized as the Subject Matter Expert for all aspects of lifecycle management programs