Downstream Marketing Manager Resume Samples

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TG
T Gutmann
Triston
Gutmann
6241 Domenick Road
Philadelphia
PA
6241 Domenick Road
Philadelphia
PA
Experience Experience
08/2015 – present
Detroit, MI
Senior Marketing Manager, Downstream
Detroit, MI
Senior Marketing Manager, Downstream
08/2015 – present
Detroit, MI
Senior Marketing Manager, Downstream
08/2015 – present
  • Collaborative mindset to work with cross-section of sales, marketing, and analytics resources to develop solution-oriented sales development programs
  • Conduct lead generation and management analytics to continuously improve sources of lead generation (e.g., prioritize trade shows based on lead success rate)
  • Ensure successful hand-off of leads to campaign management/sales performance center for qualification
  • Provide local market intelligence to assist BIU’s, IS CS Marketing and Market Groups in setting price corridors and guidance for local discounting
  • Develop metrics and measurement tools with Product Manager to evaluate and maximize ROI of campaigns
  • Select third-party vendors and negotiate contracts to execute campaigns
  • Manage and drive campaigns in respective geographies to promote services and solutions
12/2009 – 05/2015
Chicago, IL
New Product Downstream Marketing Manager
Chicago, IL
New Product Downstream Marketing Manager
12/2009 – 05/2015
Chicago, IL
New Product Downstream Marketing Manager
12/2009 – 05/2015
  • Work closely with finance and product teams to develop business cases and financial objectives for new opportunities
  • Collaborate with digital marketing, creative marketing, product management, and sales/support channels
  • Create and drive new product go-to-market strategies to achieve new product sales, revenue and business case financial goals
  • Develop comprehensive go-to-market business plans, including identification of target markets, creation of buyer personas, and execution of marketing initiatives
  • Identify and leverage partnerships to support success of new products
  • Track and report performance and ROI of lead generation and marketing campaigns
  • Work in close partnership with Marketing Manager of Customer Acquisition and Marketing Manager of Customer Retention to ensure consistent messaging across marketing activities and aligned goals
11/2003 – 08/2009
Boston, MA
Downstream Marketing Manager
Boston, MA
Downstream Marketing Manager
11/2003 – 08/2009
Boston, MA
Downstream Marketing Manager
11/2003 – 08/2009
  • Manage user groups, support BIU for Beta/field test support
  • Identify and manage Customer Services ambassadors/KOL’s, in collaboration with BIU marketing and sales; Coordinate luminary presentations
  • 10+ years in marketing, sales, product development, or related field
  • Shape and develop markets
  • Create road-show schedule, participant list and messaging
  • Drive BMC business planning, in coordination with finance
  • Gather local market and customer insights, and feed information back to BIU/BG Marketing
Education Education
Bachelor’s Degree in Relevant Field
Bachelor’s Degree in Relevant Field
Strayer University
Bachelor’s Degree in Relevant Field
Skills Skills
  • Strong clinical acumen and ability to come up to speed quickly on new products
  • Highly collaborative and comfortable working closely with customers and with a range of cross-functional business partners
  • Able to excel in a highly regulated, fast-paced environment
  • Strong analytical skills, including a proven ability to synthesize and utilize market data and customer insights in order to develop effective marketing strategies, collateral, and communications
  • Highly organized and capable of managing multiple projects simultaneously
  • Excellent written and verbal communication skills
  • Able to effectively shift between high level strategic planning and tactical implementation
  • Proven successful project management skills
  • Domestic travel up to 25%
Create a Resume
1

Senior Marketing Manager, Downstream Resume Examples & Samples

  • Collaborate closely with the U.S. sales force and other key stakeholders to develop and execute effective commercial strategies to drive business growth in the assigned product area
  • Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements
  • Analyze clinical and market data and perform market research to assess viable opportunities and to measure the impact of marketing programs/campaigns
  • Interface regularly with customers via field travel, major medical meetings, symposia, and home office visits to better understand and deliver against customer needs
  • Manage annual marketing planning from strategy development and budgeting through tactical implementation
  • Determine market research needs and execute as necessary for obtaining information on product portfolio, competitive landscape, and/or customer needs/trends
  • Serve as the “go-to” mitral portfolio owner. Understand, track and interpret market share, pricing, and competitive dynamics in the U.S
  • Bachelor's degree with 10 years of work experience OR Master's degree with 8 years of related experience working in sales, marketing, or healthcare industry required
  • Proven successful project management skills
  • Highly collaborative and comfortable working closely with customers and with a range of cross-functional business partners
  • Highly organized and capable of managing multiple projects simultaneously
  • Able to effectively shift between high level strategic planning and tactical implementation
  • Strong analytical skills, including a proven ability to synthesize and utilize market data and customer insights in order to develop effective marketing strategies, collateral, and communications
  • Strong clinical acumen and ability to come up to speed quickly on new products
  • Able to excel in a highly regulated, fast-paced environment
  • Domestic travel up to 25%
2

Downstream Marketing Manager Resume Examples & Samples

  • Collaborate across markets and BGs to leverage and drive solutions in the markets
  • Generate/support leads in new and existing markets
  • Identify cross-sell, up-sell, to grow service sales in existing installed base to address customer needs
  • Ensure successful hand-off of leads to campaign management/sales performance center for qualification
  • Conduct lead generation and management analytics to continuously improve sources of lead generation (e.g., prioritize trade shows based on lead success rate)
  • Identify and manage Customer Services ambassadors/KOL’s, in collaboration with BIU marketing and sales; Coordinate luminary presentations
  • Manage user groups, support BIU for Beta/field test support
  • Help identify and build relationships with target customers , societies, alliances, sponsors, advisory boards, in collaboration with BIU marketing and sales
  • Manage and drive campaigns in respective geographies to promote services and solutions
  • Identify campaigns best suited to achieve product managers’ objectives for target customer segments that are in line with Philips and PHC branding and positioning
  • Select third-party vendors and negotiate contracts to execute campaigns
  • Ensure compliance of local marketing materials with regulatory requirements (Q&R review)
  • Support local market events to deliver high ROI
  • Ensure continuous engagement with the markets
  • Select tradeshows and target messaging
  • Create road-show schedule, participant list and messaging
  • Support sales and BIU marketing during key training events
  • Develop metrics and measurement tools with Product Manager to evaluate and maximize ROI of campaigns
  • Gather local market and customer insights, and feed information back to BIU/BG Marketing
  • Identify and synthesize local market trends, based on customer and stakeholder interactions; share synthesis with BIU/BG Marketing
  • Build strategies for beating competitors—profitably—with effective use of competitive intelligence, based on customer and event interactions; Share synthesis with BIU/BG marketing
  • Support BIU’s, IS CS Marketing and Market Groups in setting and adjusting local prices to maximize value capture
  • Provide local market intelligence to assist BIU’s, IS CS Marketing and Market Groups in setting price corridors and guidance for local discounting
  • Conduct price realization analytics and pro-actively report and escalate issues in value capture (i.e, excessive discount due to competitive threat) to the PM’s and the Markets for immediate action
  • Support BIU’s or IS CS Marketing in the launch/introduction of new solutions and enhancements developed by the BIU’s or IS CS Marketing to the local market
  • Define and implement launch strategy for local market including any required localization of positioning, messaging to priority target segments, new segment development initiatives (e.g., customer education seminars, customer presentations, local development and management of luminaries and customer service advocates, development and management of reference sites
3

New Product Downstream Marketing Manager Resume Examples & Samples

  • Create and drive new product go-to-market strategies to achieve new product sales, revenue and business case financial goals
  • Conduct customer analysis, competitive assessment, and market research to identify new product and market opportunities
  • Work closely with finance and product teams to develop business cases and financial objectives for new opportunities
  • Develop comprehensive go-to-market business plans, including identification of target markets, creation of buyer personas, and execution of marketing initiatives
  • Identify and leverage partnerships to support success of new products
  • Collaborate with digital marketing, creative marketing, product management, and sales/support channels
  • Work in close partnership with Marketing Manager of Customer Acquisition and Marketing Manager of Customer Retention to ensure consistent messaging across marketing activities and aligned goals
  • Track and report performance and ROI of lead generation and marketing campaigns
  • Manage budget to support P&L goals
  • A track record of successfully launching new products to achieve business case objectives
  • Exceptional data and analytical skills
  • Experience bringing new software products to market
  • Excellent communicator at all levels
  • Excited by the challenge and opportunity of a fast paced team environment
  • A results oriented mind set
  • 3+ years of customer or product marketing experience in a B2B environment
  • BA in marketing or business required, MBA a plus
4

Downstream Marketing Manager, EMR Resume Examples & Samples

  • Partner relationship experience preferred
  • Independent and results-oriented
  • Strong communicator
  • Strategic thinker who also can act tactically to drive and deliver results
  • Strong technical and analytical skills
  • Healthcare related industry experience preferred, particularly with medical device manufacturers
  • Strong ability to work cross functionally
  • Willingness to travel 20%