Client Marketing Manager Resume Samples

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LB
L Brekke
Lizzie
Brekke
1404 Becker Islands
Phoenix
AZ
1404 Becker Islands
Phoenix
AZ
Experience Experience
12/2016 – present
Detroit, MI
Senior Client Marketing Manager
Detroit, MI
Senior Client Marketing Manager
12/2016 – present
Detroit, MI
Senior Client Marketing Manager
12/2016 – present
  • Work to develop pricing, marketing plans, campaign updates, growth opportunities, and troubleshoot delivery issues
  • Formulate and execute an account strategy for each account and develop a related marketing action plan
  • Develop and write compelling, strategic and insightful proposals that clearly communicate program concepts, elements and benefits
  • Manage long and short term marketing initiatives within a specific portfolio and design proposals and marketing portfolios for current and prospective clients
  • Take responsibility to the operational efficiency and performance of the business unit
  • Develop long term, client centric, creative relationships with key stakeholders including clients
  • Directing team members in meeting client and company objectives
09/2009 – 09/2016
New York, NY
Client Marketing Manager Secure Works
New York, NY
Client Marketing Manager Secure Works
09/2009 – 09/2016
New York, NY
Client Marketing Manager Secure Works
09/2009 – 09/2016
  • Develop and manage client advocacy program, including writing/production of client case studies and testimonials
  • Work with demand center to build and execute welcome campaigns, cross-sell nurture streams and other client touch points
  • Work globally with sales, sales ops, and product marketing to identify cross-sell and upsell opportunities within the client base
  • Project management
  • Manage client contact process and frequency to prevent disjointed or too-frequent requests for participation
  • Create content and sales tools for the client audience
  • Previous success building/managing customer reference program
06/2004 – 04/2009
Detroit, MI
Client Marketing Manager
Detroit, MI
Client Marketing Manager
06/2004 – 04/2009
Detroit, MI
Client Marketing Manager
06/2004 – 04/2009
  • Provide input to management team and stakeholders to influence development of marketing strategies and program development
  • Leads a broad cross-functional team to develop/manage/execute brand & marketing strategies
  • Provide project recaps and evaluations based on planned and executed campaigns
  • Manages/develops consistency, clarity and compliance of content and messaging across every consumer-facing touch point
  • Create Social programs and events for clients and Account Management (AM) team
  • Working with the AM teams to create upsell programs and drive infocus webinars to the existing client base
  • Develop and execute end-to-end marketing (strategy through execution) consulting for assigned Visa products and services for Financial Institution clients
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Florida Atlantic University
Bachelor’s Degree in Business
Skills Skills
  • Ability to prioritize to ensure the highest quality work and deliverables for internal/external customers
  • Strong written and verbal communication skills, excellent computer skills, Microsoft office, strong research, analytics and market intelligence experience​
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics
  • Ability to use Adobe Photoshop and a basic understanding of HTML are also
  • Strong analytical skills with the ability to assess data and relevance of tactics and programmes
  • Knowledge of our solutions and the ability to recommend process improvements to increase productivity and efficiency
  • Campaign performance (and other) data analysis, and the ability to develop business intelligence and actionable recommendations from that analysis
  • Highly independent and creative; extreme collaboration with other teams throughout the company
  • Effective, professional written and oral communication skills
  • Knowledge of B2B customer sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
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1

Client Marketing Manager Secure Works Resume Examples & Samples

  • Oversee database of existing client accounts and the key roles within them
  • Manage client contact process and frequency to prevent disjointed or too-frequent requests for participation
  • Serve as a liaison to other functions that require client research
  • Develop and manage client advocacy program, including writing/production of client case studies and testimonials
  • Measure the impact of client marketing activities on client growth, retention and financial outcomes, and communicate these impacts within the organization
  • Work globally with sales, sales ops, and product marketing to identify cross-sell and upsell opportunities within the client base
  • Work with demand center to build and execute welcome campaigns, cross-sell nurture streams and other client touch points
  • Create content and sales tools for the client audience
  • Experience setting goals, KPI’s, reporting and analytics
  • Excellent and multi-tasking, working with competing deadlines
  • Excellent writing/communication skills
  • Proven experience leading cross-functional teams and working with executive leadership
  • Understanding of buyer personas and buyer journey
  • Understanding of marketing best practices and automation
2

Client Marketing Manager Resume Examples & Samples

  • Responsible for marketing consulting efforts for assigned top Financial Institution client(s) within the Russia
  • Work to retain and grow Visa’s Financial Institution client business by delivering marketing solutions that maximize revenue and profitability for assigned products and services
  • Manage marketing budget to align Visa’s product, marketing and sales strategies and objectives with Financial Institution client needs
  • Develop and execute end-to-end marketing (strategy through execution) consulting for assigned Visa products and services for Financial Institution clients
  • Align Visa Product, Marketing and Sales objectives and resources against Financial Institution client business needs
  • Develop and implement integrated Financial Institution client marketing plan for assigned client business on a yearly basis and update quarterly as appropriate
  • Provide input to management team and stakeholders to influence development of marketing strategies and program development
  • Earn marketing thought leadership with Financial Institution clients by providing insight driven, data focused and actionable marketing recommendations and solutions for assigned products and services
  • Develop and implement best-in-class marketing solutions and trends to ensure consistent and effective use for meeting Financial Institution client business objectives and needs
  • Manage all marketing agency relationships
  • Manage the relationship with the creative and media agencies and third party suppliers, and manage their activities effectively ensuring efficient delivery of agreed Financial Institution client marketing plans
  • Ensure the agencies are fulfilling their contractual obligations at local level
  • Responsible for briefing the creative and media agencies on all campaigns ensuring to safeguard the Visa brand and its values as well as a Financial Institution client reputation
  • Assist in development of country level marketing strategies and plans that address the key market opportunities or needs for the Russian Financial Institution client
  • Develop; co-ordinate and implement strategic marketing and communication plans designed to meet Financial Institution client and market requirements
  • Bachelor’s degree in business or a related field with a marketing foundation
  • Significant work experience in a blue chip retail or service sector organisation. Financial services experience would be advantageous
  • Significant experience in marketing with a strong bias towards delivering successful marketing programmes in the Russian market
  • Demonstrated track record in the development and implementation of integrated campaigns as well as marketing consultancy and agency management
  • Experience in social/ digital marketing
  • Strong adherence to internal processes in highly controlled environment
  • Strong communication and influencing skills at all levels with all stakeholders
  • Innovative and creative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion
  • Must have worked in an international environment, familiarity with culture and values is of paramount importance, a working knowledge of the territory would be advantageous
  • Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a decentralised marketing function and a multi-functional office team
  • Must be comfortable working in a fast paced, hands-on, growth orientated work environment
  • Must be self-confident and able to think on their feet
  • Strong personal motivation and commitment
3

Client Marketing Manager Resume Examples & Samples

  • Deliver on new account, account engagement, and sales targets and identify new opportunities to drive growth through technology and digital properties/platforms
  • Work with client to gain support for initiatives and improve the level of credit marketing integration across the client organization
  • Work with Analytics teams to develop financial projections and analysis for new product scoping, when possible, to improve efficiency and ensure quality controls
  • Monitor industry trends to influence product enhancements and customer experience outcomes
  • Assist in Annual Marketing Planning Process to identify new accounts/sales growth drivers
  • Ensure compliance with all internal & external regulations
  • Drive research agenda to better understand our customers and develop future opportunities
  • Serve as a flexible team resource to drive highest priority opportunities as they arise
  • Work with client, outside vendors (e.g. Creative agencies, Print/Production, etc.), and internal cross-functional units (e.g. Risk, Legal, Operations, Systems, Field sales team, etc.) to successfully build & implement marketing programs
  • Bachelor’s degree or in lieu of a degree, a high school diploma and 9 years of progressive growth in product marketing-driven, multi-product credit card or financial service companies
  • Minimum of 5 years of progressive growth in product marketing-driven, multi-product credit card or financial service companies to include: experience with digital channels – online and mobile, and experience in co-brand/ general purpose credit card product management
  • Experience with PLCC, co-brand, and small business products
  • Experience developing and delivering financial services products via digital channels
  • Prior experience in the online payments space
  • Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution
  • Direct marketing experience
4

Client Marketing Manager Resume Examples & Samples

  • Embrace end-to-end ownership of client relationship focusing on key merchants. Identify market dynamics and prioritize resources to achieve the best results
  • Lead the development of marketing strategies, plans and initiatives
  • Develop a clear understanding of the market conditions, clients business/needs, industry trends, products/solutions, and competitive scenario
  • Manage relationship with other key business areas within Visa and represent marketing in foreseeing business opportunities to grow our business
  • Seek for cross business opportunities between merchants, issuers and acquirers to create new offerings, new ideas or solutions to position Visa as innovative leading brand in the market
  • Bring all marketing key assets and capabilities to enhance our value proposition to clients and drive differentiation to Visa
  • Lead agency and partners to achieve Visa business goals and marketing objectives working closely with our clients
  • Lead the development and implementation of digital driven initiatives to reinforce our focus on innovation as a company
  • Focus on developing a consistent approach to measure results and key learning from all client driven initiatives
  • Manage client specific marketing communication campaigns (when applicable) in conjunction with our advertising and media agency
  • Monitor client's performance, business stats, KPIs, profitability and competitive analysis
  • Responsible for the management and control of any assigned marketing budget including not limited to co-marketing funds with clients
  • Minimum 5 years business experience, with majority in marketing and/or trade marketing
  • Preferably within a global organization
  • Proven experience in developing strategies and drafting marketing plans
  • Must have experience in managing and delivering flawless execution of initiatives
  • Passion for innovation, digital driven initiatives, new products/solutions
  • Strong knowledge of consumer driven programs, conversion programs, promotions, shopper/trade marketing programs
  • Strong negotiation skills at different levels of the organization
  • Proven ability to present and sell plans, concepts and ideas
  • Solid knowledge of different marketing functions/areas
  • Proven ability to manage budgets and financial metrics
  • Flexible and creative thinker with the ability to define business tradeoffs, generate out-of-the box solutions, manage uncertainty
  • Ability to work with numbers, reports and business cases
  • Strong written and in-person communication skills
  • Strategic thinking and team player
  • Proficiency in Excel, Word and PowerPoint is required
5

Client Marketing Manager Resume Examples & Samples

  • Together with the product team, educate both internal and external stakeholders about our product features and their benefits
  • Together with the product team, define roadmap of future products and go to market strategies
  • Create product content including but not limited to product requirements, sales enablement documentation, reviewer guides, product videos, website copy, and blog posts to articulate the benefits of our Client Enthusiast and Channel products to both internal stake holders and external customers
  • Train sales teams and partners on the features and benefits of Client Enthusiast and Component products
6

Client Marketing Manager Resume Examples & Samples

  • Bachelor's degree and a minimum of 5 years of relevant experience OR Master's degree and 3 plus years of relevant experience OR equivalent work experience in the Healthcare Field. Preferred Disciplines: Marketing, Advertising, Communications, Public Relations or Analytics. ​
  • Requires broad conceptual judgment and ability to deal with complex factors not easily evaluated
  • Highly independent and creative; extreme collaboration with other teams throughout the company
  • Ability to address complex business issues beyond immediate needs or where established policies may not be aligned with business needs/objectives
  • Ability to prioritize to ensure the highest quality work and deliverables for internal/external customers
  • Strong written and verbal communication skills, excellent computer skills, Microsoft office, strong research, analytics and market intelligence experience​
  • Ability to present to small groups, be persuasive and demonstrate knack for negotiation
  • Diverse experience is the Healthcare field is required in areas not limited to: Retail Health, Large Health Systems, Assisted Living, Insurance, Medical Networks, Healthcare Agencies or pharmaceutical
  • Understanding of the key needs and strategies of healthcare agencies and systems.​
  • Knowledge of CRM database management and rules around HIPPA.​
  • Understanding of trends and key areas of opportunity within Healthcare Consumerism, Retail Health, Population Health, patient Centered Care and Pharmacy.​
  • Comfortable and experienced in working with and interpreting syndicated data \(Scarborough, Prosper, Kantar, IRI, etc.\)​
  • Strong interest/experience in digital, mobile and other emerging media preferred
7

Client Marketing Manager, SMB Resume Examples & Samples

  • Responsible for creating, executing and reporting results for strategic, go-to-market cross-sell and upsell marketing plans that drive a positive customer experience and open opportunities to introduce new offers/products/services
  • Identify and execute optimal marketing channel mix to produce measurable and sustainable results that strengthen the brand, ensure a healthy pipeline to drive consistent growth across our business unit
  • Oversee the creative development process for customer campaigns. Determine areas to better leverage a campaign across multiple marketing channels and ensure creative and messaging is synergistic in all communications. Provide strategic direction, marketing input and influence the creative outcome
  • Engage cross-functionally to coordinate, communicate and optimize the impact of marketing activities
  • Assist in evaluation, selection and management of vendors and internal teams that contribute to local demand creation programs including digital marketing agencies, direct mail providers, designers, and copywriters
  • Continuously track and monitor offer/campaign/creative effectiveness. Deliver relevant reports and present insights to keep the organization abreast of marketing activities; forecast, measure, analyze, refine, improve and report on impact of programs
  • Recognize and adapt to changes to the marketplace and industry and quickly adjust marketing plans accordingly to assure continued success
  • Bachelor’s Degree with 5-7 years marketing experience in B2B software industry, ideally with experience marketing to smaller organizations
  • Experience developing and executing successful lead gen and sales enablement marketing plans
  • Strong project management experience with the ability to manage multiple projects simultaneously
  • Experience with CRM (Salesforce.com), marketing automation (Eloqua/Marketo), webcast/webinar platforms (ON24), content and calendar management tools, analytics and business insight tools (Tableau)
  • Experience working directly with sales teams and sales leadership
  • Experience with Customer Journey maps and customer marketing a plus
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics
8

Client Marketing Manager Resume Examples & Samples

  • Develop client marketing programs and content addressing all stages of the client journey, from onboarding to renewal
  • Work closely with client success team and marketing leadership to gain alignment on priorities, segment strategies, and metrics for success
  • Deploy marketing programs across relevant channels to key segments, leveraging in particular email/nurture campaigns, relevant and actionable content, and high-touch events
  • Collaborate with marketing operations team to gather, report on and analyze program performance data; optimize based on learnings
  • 5-8 years’ experience in marketing, with specific experience in B2B demand generation and campaign management
  • Marketing automation software certification and proficiency (Marketo or similar) to include 3+ years of creating and managing campaigns, while effectively capturing attribution and reporting metrics
  • Demonstrated experience developing cohesive customer or prospect experiences, as well as building and executing effective marketing programs, including nurture, segmented and variable content programs
  • Demonstrated experience marketing to enterprise accounts at all levels (more complex organizations, multiple roles, and longer buying-cycles) as well as smaller and medium-sized businesses
  • Strong data and analytics experience – identifying white space opportunities, building out databases and organizational relationships, optimizing integrated campaigns, and gleaning insights to improve messaging
  • Excellent project management skills, strong detail orientation and quality obsession
  • Strong written and verbal communications skills; ability to comfortably develop and communicate plans to marketing leadership and stakeholders/leaders across the organization
  • Collaborative work style; ability to work both independently and in cross-functional teams, strong peer leadership
  • Thrives in a fast-paced environment, asks questions and tracks down answers with confidence, and leads projects/programs with minimal direction
  • Exercises courage to take calculated risk
  • Builds collaborative relationships up, down, and across the organization
9

Client Marketing Manager Resume Examples & Samples

  • Work with Visa's multifunctional teams to identify joint business opportunities for top clients in order to drive usage, issuance and/or brand preference
  • Develop a joint marketing recommendation plan for top clients, including financial institutions and merchants in order to drive Visa's value to our customers
  • Build and enhance relationships across Product Management, Client Services, Merchant Marketing and Financial Institution Marketing to ensure effective implementation of joint marketing business plans, which might include among others: marketing campaigns, promotions, events marketing communications, sponsorships/partnerships, digital marketing and/or product development
  • Identify client's actionable consumer insights and opportunities via research programs
  • Participate in client facing (financial institution and/or merchant) presentations as required
  • Lead global, regional or local implementation of functional marketing initiatives (i.e. development of brand standards, guidelines, policies, practices, procedures, country's marketing plans) into the clients
  • Reimagine the use of Visa's key sponsorship assets, FIFA, NFL and the Olympics, working side by side with banks and retailers
  • Define Social and digital opportunities with top clients, bringing Visa's knowledge and expertise to top clients
  • Experience managing and motivating external partners, including agencies and clients
  • Written and verbal communication skills and able to present with impact in English and Spanish
  • Exceptional project management skills and can drive consensus in cross regional and cross functional teams
  • 5+ years of brand and trade marketing experience, preferably in a multi-national company or financial institution
  • Experience working with Peru trade and/or financial institutions is preferred but not a requisite
10

Client Marketing Manager Resume Examples & Samples

  • Primary marketing point of contact for designated clients or programs
  • Leads a broad cross-functional team to develop/manage/execute brand & marketing strategies
  • Manages/develops consistency, clarity and compliance of content and messaging across every consumer-facing touch point
  • Support sales team by developing training materials, presentations, sales tools and job aids
  • Manage legal/compliance approval process for all communications, training materials, advertising materials
  • Provides direction on copy and design for required marketing/training/communications materials
11

Senior Client Marketing Manager Resume Examples & Samples

  • Formulate and execute an account strategy for each account and develop a related marketing action plan
  • Manage long and short term marketing initiatives within a specific portfolio and design proposals and marketing portfolios for current and prospective clients
  • Conduct marketing research and gather business intelligence to determine the marketing position of Dimension Data products or services and to identify potential markets
  • Develop long term, client centric, creative relationships with key stakeholders including clients
  • Maintain sound relationships with internal staff, including pre-sales teams, to ensure client satisfaction
  • Take responsibility to the operational efficiency and performance of the business unit
  • Advance degree in Sales or Marketing Management or Business Management
  • At least 11 years’ work experience, with a minimum of 9 years’ experience in sales or business management experience within the IT industry
  • Experience in service-led selling and C-level management engagement
  • Possess deep knowledge in key client marketing solution trends and best practice
  • Demonstrated practical experience with though leadership and client engagement
  • Experience in managing business operations such as strategy planning
  • Ability to quickly learn Dimension Data’s strategy, core competencies, organisation, sales and delivery process and applicable methodologies
  • Experience managing a Client Marketing team both direct and dotted line reports
12

Client Marketing Manager Resume Examples & Samples

  • Maintain knowledge of current industry events and trends, and integrate that knowledge and the implications into marketing strategies
  • Develop strategic marketing plans for assigned accounts in Canada, with content and professional presentation consistent with our published templates and standards
  • Develop, execute and measure multi-channel campaigns utilizing Ticketmaster’s in-network online assets and Blue Digital media suite to drive incremental ticket sales for our clients
  • Manage campaigns to ensure all marketing plans are executed accurately and are effective; monitor and adjust activities as needed to deliver maximum results
  • Evaluate, approve, and schedule marketing support requests from internal and external constituents; serve as the operational implementer of these requests when necessary
  • Track all your marketing activities at the client, market, regional and national level, with the assistance of our intern
  • Communicate effectively and frequently with both clients and internal account management people; while the CDD is the ultimate authority on account strategy and key decisions, the Manager will often communicate more frequently with the client, making effective internal coordination paramount. Client communication needs to be highly professional and persuasive; we need to sell them on our vision, value proposition and recommended strategies
  • Evaluate results from all campaigns; help the team draw conclusions about what approaches deliver the best results. Over time, translate this learning into (1) refined campaign tactics leading to better performance, and (2) the ability to set objective goals for future campaigns
  • Prior work experience in the sports industry; preferably in a sales or marketing function
  • Robust knowledge of digital marketing channels and strategies, and direct experience implementing B2C marketing campaigns using channels such as: online, email, social media, display advertising, SEM
  • Creativity in designing campaigns and customizing our assets and services to the needs of each particular client
  • Effective, professional written and oral communication skills
  • The ability to coordinate effectively with CDDs and other team members
  • The ability to think “out of the box” in defining and solving problems
  • Campaign performance (and other) data analysis, and the ability to develop business intelligence and actionable recommendations from that analysis
  • A knack for knowing when and how to dig deeper into data to identify what’s really going on; we can’t settle for superficial conclusions
  • The ability to effectively interact (often in a leadership role) with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented manner
  • The ability to build rapport and maintain ongoing relationships with a wide variety of people inside and outside your sphere of influence
  • An aptitude for working with cross-functional teams and building consensus for your plans across varying levels of the organization
  • Polished presentation skills, including the ability to clearly articulate the value of Ticketmaster’s marketing assets and services
  • Knowledge of our solutions and the ability to recommend process improvements to increase productivity and efficiency
  • The dexterity to successfully manage, in a fast-paced, deadline-driven environment, multiple ongoing assignments, unplanned assignments and interruptions, and internal and external requests; and to prioritize and carry out those assignments effectively such that you exceed reasonable internal and external expectations
  • The ability to take the reins on any typical project and the resourcefulness to find the answers you need to get the job done
  • BA/BS in Marketing, Sports Marketing/Management or a related field
  • Minimum of 2-3 years experience developing multi-channel digital marketing campaigns; experience in the sports and/or entertainment industry is required
  • Proven ability to evaluate reports and data, identify trends and make effective tactical recommendations based on business intelligence
  • Strong competence in Microsoft Office products
  • Knowledge of popular content management systems and web analytics tools (e.g., Omniture, GA) is a plus
  • Ability to use Adobe Photoshop and a basic understanding of HTML are also a plus
  • Up to 20% travel required
13

Senior Client Marketing Manager Resume Examples & Samples

  • Provide marketing expertise and partnership to several Warner Bros. Divisions. Act as the point of contact for Machinima within assigned groups and serve as the main point of contact on all client-related items (pre & post-deal)
  • In partnership with assigned clients, make recommendations for, develop and execute innovative digital marketing plans to drive consumers’ purchase decision and accelerate digital consumption for our internal WB partners
  • Develop and write compelling, strategic and insightful proposals that clearly communicate program concepts, elements and benefits
  • Work to develop pricing, marketing plans, campaign updates, growth opportunities, and troubleshoot delivery issues
  • Develop campaign budget model which includes flighting, production costs, promotional media, and influencer costs to ensure fiscal compliance, revenue maximization and value optimization for clients. Oversee quality of campaign set-up and ongoing performance against client objectives to ensure client satisfaction is fully met. Responsible for updating client teams on pacing to goals
  • Oversee branded content production process and drive creative to ensure messaging consistency and client satisfaction
  • Manage accounts/projects across all stakeholders, facilitating communication, coordination and collaboration. Works hand in hand with various internal groups (Production, Social, Editorial, Talent, Finance, Legal, Business Intelligence) to form a cohesive team from start to finish of campaign process
  • Vet all concepts with key stakeholders including legal for compliance
14

Client Marketing Manager Resume Examples & Samples

  • Academically bright with relevant degree and have gained experience of asset management in a European marketing and communications role
  • Strong knowledge of the European asset management industry and deep understanding of retail products, client segments, regulatory and industry trends as well as distribution channels
  • Excellent planning, organisation and prioritisation along with good creative marketing skills
  • Strong verbal communication skills
  • Ability to present credibly to key senior internal clients and manage both internal stakeholders and external agency partners
  • Ability to work effectively in a team – someone who is collaborative, flexible and adaptable, reliable with a strong ‘can do attitude&#8217
15

Client Marketing Manager Resume Examples & Samples

  • Develop a world class marketing plan for marketing to the client base to support revenue goals
  • Creative initiatives around account based marketing to strengthen relationships and upsell opportunities by creating unique content to a single client
  • Create nurture campaigns across the base to bring about longer term opportunities through strong nurture campaigns with unique content
  • Create & execute on the cross/upsell strategy, plans and initiatives aligned to drive sales and enhance Cornerstone’s brand awareness and product/solution knowledge among clients
  • Build out an advocacy programme with clients to support multiple speaker opportunities for the Field Marketing team PAN-EMEA and Tier 1 events (such as our biggest client event, Convergence) working closely with the Client Success Management and Account Management teams
  • Regional Vice President Marketing, Account management team, Client success team and ACE team
  • Develop and execute on demand generation programs and strategies to support a target for net new business from our existing client base for
  • Degree in marketing
  • Proven 5 years experience of lead/demand generation
  • Minimum 4 years field marketing experience in the Software industry
  • Data-driven with an understanding of business drivers, KPI’s and reporting
  • Proven experience in managing budgets and delivering ROI
  • Proven success developing lead generation marketing programs
  • Sales Alignment and revenue generation
  • Excellent written and verbal communication skills to senior decision makers and department heads
  • Superior analytical skills
  • Demonstrate high level of teamwork and transparent collaboration
  • Creativity to create new ways of communicate with customersStrong understanding and use of demand generation technologies that support marketing programs (Salesforce and Marketo knowledge a plus)
  • Ability to deliver multiple projects simultaneously, with high quality and result
  • LI-JJ1
16

Client Marketing Manager Resume Examples & Samples

  • Create a marketing strategy to improve user experience and satisfaction, and to meet user requirements more effectively
  • Implement communications that increases awareness, enables users to maximise value from the service and supports customer retention
  • Develop product messaging and positioning in partnership with product heads to successfully communicate the product value proposition to key clients
  • Create content to build understanding of our services, to be used in email campaigns, landing pages, product demonstrations, tutorials and FAQs
  • Implement activities to drive active usage and engagement, and increase customer loyalty to our services and our brand
  • Encourage users to use EIU services more frequently, spend more time and consume a greater range of content
  • Provide mechanisms for users to give valuable feedback for improving quality of products and services
  • Promote EIU services, training, and add-on product components to existing customers, in coordination with account managers
  • Develop programs to reach users through creative ideas and marketing strategies based on analysis, customer data, testing strategies and ROI
  • Coordinate with the EIU’s overall client engagement strategy where the objective is to increase retention and likelihood of renewal, and the adoption of additional services
  • Solid experience of marketing business information and publishing products in a B2B subscriptions environment
  • Demonstrable experience managing usage, engagement and retention programmes
  • Strong writing skills, creating deliverables ranging from messaging to the development of sales materials, educational content, FAQs, demonstration scripts, and other materials
  • Understanding of email and marketing automation tools and hands on experience of running email marketing campaigns
  • That you are confident and self-motivated with a strong work ethic and a positive attitude
  • Strong interpersonal skills and the ability to work under pressure, balancing the requirements of a number of key stakeholders
  • That you are customer-focused and ability to work independently and manage multiple activities simultaneously
  • Strong analytical skills with the ability to assess data and relevance of tactics and programmes
  • Experience working within a CRM database (Salesforce.com is preferred)
  • Excellent communication and time management skills
  • Extensive experience working at a senior level within a similar role
  • Education to degree level or equivalent
17

Channel & Client Marketing Manager Resume Examples & Samples

  • Manages and execute multi-touch best-in-class campaigns, compiles and manages the campaign project plan with a smart marketing mix, leverages best practices from field marketing
  • Strong general business acumen understanding of how to measure the implact of marketing programs and to track results properly
  • Excellent PC skills and ability to quickly build extensive knowledge of Concur’s product offerings
18

Client Marketing Manager Resume Examples & Samples

  • Responsible for creating effective marketing campaigns in French. The majority will be B2C however there will be an element of B2B involved
  • Analyse customer demographics and behaviour to help tailor campaigns accordingly
  • Use design and e-marketing expertise to create promotional materials as defined in the marketing plan
  • Measure and track campaign effectiveness. Ensure the project runs to time and budget plan
  • Use a wide range of marketing platforms to promote the client
  • Integrate, maintain and promote Pearson VUE’s brand and core principals in all appropriate communications
  • Support the Marketing Communications Manager with wider marketing initiatives and strategic planning
  • Educated to degree level – ideally in marketing / PR / digital
  • Adept at using Microsoft Office suite, plus campaign monitoring platforms such as google analytics
  • Experience across multiple promotional platforms (advertising, collateral, email blasts, web, direct mail, events, social media)
  • Excellent verbal and written skills in French
  • The position should also have good verbal and written skills in English
  • Ability to work on a non-9-to-5 schedule when required
  • Enthusiasm and full of ideas
  • Digitally competent and confident in social media and other forms of marketing
  • Highly motivated, decisive and organised individual with the ability to prioritise multiple objects and deadlines
  • Competent and confident in a wide range of marketing skills including design creation, strategy, communications
  • Self-starter with a “can do” attitude
  • High energy, hard worker with strong attention to detail
19

Client Marketing Manager Resume Examples & Samples

  • Develop a multi-channel strategy and execution plan to support assigned service lines and enterprise sales approach
  • Align with business stakeholders on plans and timelines
  • Evaluate competitive landscape to evolve service-line positioning
  • Help identify market changes and trends to support locums growth and strategy
  • Leverage internal and external databases and CRM systems to target key audiences
  • Develop surveys and oversee research projects to evaluate both primary and secondary research
  • Create winning direct marketing campaigns and manage digital and off-line lead generation programs
  • Direct internal and external creative teams and third-party vendors
  • Champion brand by managing and maintaining brand image and following graphic standards
  • Work with marketing team to develop content strategy and PR plan that supports assigned service lines
  • Prepare and deliver monthly marketing reports that include key metrics and trends
  • Support evolution of client marketing automation initiatives and propose opportunities for process improvement and system enhancements by quantifying recommendations geared towards streamlining processes and increasing business results
  • Develop and manage budget to support plans and leverages data and analytics to validate marketing mix and spend
  • Collaborate with leaders and subject matter experts cross functionally to drive improvements in overall client satisfaction programs
  • Update policies and procedures based on assessment of current business environment, feedback from team and management in order to continually improve data entry efficiency, accuracy, and overall performance
  • Minimum of 5-7 years of experience developing digital and off-line strategies and execution plans
  • Direct Experience managing multi-channel marketing campaigns including sales enablement
  • Experience managing across divisions for cross-functional collaboration
  • Experience with Salesforce.com or CRM a plus
20

Client Marketing Manager Resume Examples & Samples

  • Responsible for planning, executing and reporting results for cross-sell and upsell campaigns that drive a positive customer experience and open opportunities to introduce new offers/products/services
  • Assist in evaluation, selection and management of vendors and internal teams that contribute to local client marketing programs and oversee the creative development process for customer campaigns, including allocating budget, working with vendors/creative agencies/writers/designers
  • Work closely with the customer-facing field on new campaigns and activities; foster strong collaboration and communication to remain in sync on programs, processes and follow-up procedures
  • Bachelor’s Degree with 3-5 years marketing experience in B2B software industry, ideally with experience marketing to smaller organizations
  • Knowledge and experience working in the SMB space with a background in digital marketing and nurture campaigns
  • Experience working with customers and developing customer programs and initiatives
  • Familiarity with Sirius Decisions campaign framework, demand funnel and pipeline marketing tactics
  • Communication and influence (must be energetic and passionate about marketing, our products, our customers and the company)
  • Effective communication skills (written, verbal and presentation)
  • Self-starter who is committed to the job and seeks empowerment and accountability
  • Knowledge of B2B customer sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration