Launch Marketing Manager Resume Samples

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RM
R Morissette
Rebeka
Morissette
663 White Cliffs
Boston
MA
663 White Cliffs
Boston
MA
Experience Experience
10/2015 – present
New York, NY
Senior Launch Marketing Manager
Senior Launch Marketing Manager
10/2015 – present
New York, NY
Senior Launch Marketing Manager
10/2015 – present
  • Manage the process from start to finish for the development and execution of a full marketing plan for an individual show or marketing initiatives. This includes
  • Gathering input from all stakeholders including (but not limited to) central and local marketing teams, research, customer insights, PR, legal, product, business development, design, and other relevant teams to build cohesive and detailed plans
  • Develop integrated strategies that work to achieve our stated goals and provide direction, communication and necessary documentation to all internal and external partners
  • Provide inventive and innovative thinking to the process to simplify, improve effectiveness and efficiency
  • Manage budgets and process PO’s related to specific campaigns
  • Develop a holistic, strategic approach for individual shows that considers all owned, paid and earned media
  • MS Office including advanced Excel
08/2008 – 06/2015
Dallas, TX
Amazon Restaurants Launch Marketing Manager
Amazon Restaurants Launch Marketing Manager
08/2008 – 06/2015
Dallas, TX
Amazon Restaurants Launch Marketing Manager
08/2008 – 06/2015
  • Grow adoption of Amazon Restaurants’ offerings by raising awareness, acquiring customers, and increasing customer engagement, cart size, and purchase frequency through multi-channel marketing
  • Manage and prioritize individual and team marketing tasks to ensure all campaigns are executed on time while also making progress on longer-term initiatives
  • Provide input to product and marketing managers to ensure their plans use best practices and data in ways that will be most effective and help achieve goals
  • Recommend new initiatives to test, develop test plans, lead and execute test efforts, and report on results
  • Develop full-year launch marketing strategy and tactics, including month-by-month planning details, to drive acquisition of new customers and retention of existing customers
  • Work across multiple teams collaboratively with several stakeholders to accomplish goals
  • Represent marketing in weekly readiness meetings, monthly and quarterly business reviews
10/2003 – 02/2008
Los Angeles, CA
Marketing Manager, Program Launch
Marketing Manager, Program Launch
10/2003 – 02/2008
Los Angeles, CA
Marketing Manager, Program Launch
10/2003 – 02/2008
  • Initiates development of performance and tracking reports for marketing programs, consolidating information and providing end-to-end metrics visibility
  • Manages the development of institution program launches/initiatives objectives, integrated go-to-market plans, and strategies
  • Manages analysis of program performance inclusive of cost-per-lead, and return-on-investment. Uses this analysis to determine future plans
  • Partners with Manager, B2B/Partnerships to outline B2B strategy and go-to-market plan designed to drive results with leading corporate employers
  • Shared management of P&L to successfully identify and set direction to meet identified KPIs as outlined above
  • Responsible for meeting and exceeding KPI’s, as identified by senior management
  • Collateral development
Education Education
Bachelor’s Degree in Marketing
Harvard University
Bachelor’s Degree in Marketing
Skills Skills
  • Develop full-year launch marketing strategy and tactics, including month-by-month planning details, to drive acquisition of new customers and retention of existing customers
  • Grow adoption of Amazon Restaurants’ offerings by raising awareness, acquiring customers, and increasing customer engagement, cart size, and purchase frequency through multi-channel marketing
  • Build effective acquisition and retention campaigns utilizing multiple channels such as email, social media, direct mail, and advertising
  • Manage and prioritize individual and team marketing tasks to ensure all campaigns are executed on time while also making progress on longer-term initiatives
  • Have a deep understanding of business metrics, analyze and report on campaigns, and consistently review metrics to determine meaningful results and optimizations
  • Provide input to product and marketing managers to ensure their plans use best practices and data in ways that will be most effective and help achieve goals
  • Work across multiple teams collaboratively with several stakeholders to accomplish goals
  • Recommend new initiatives to test, develop test plans, lead and execute test efforts, and report on results
  • Represent marketing in weekly readiness meetings, monthly and quarterly business reviews
Create a Resume
1

Product Launch Marketing Manager Resume Examples & Samples

  • BBA in marketing, communications or related discipline
  • Strong PowerPoint, graphics skills
  • Social media proficiency
  • Writing, editing experience preferred
  • Familiarity with Enterprise business a plus
2

Marketing Manager, Program Launch Resume Examples & Samples

  • Manages the development of institution program launches/initiatives objectives, integrated go-to-market plans, and strategies
  • Manages, tracks and optimizes annual integrated marketing and business go-to-market plans for identified business unit (program launches), including creation and management of marketing activity calendar, budgets, integrated media/channel plans, events and trade shows, and Public Relations activities
  • Manages the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs across multiple channels. Designs strategy, writes creative briefs, and orchestrates integrated campaign/program plans including, but not limited to
  • Digital advertising
  • Large-scale, multi-cell direct mail campaigns
  • Edu website
  • Social media
  • Identifies content needs for institution program launches for the relevant sections of the Phoenix.edu web site. Ensures ongoing accuracy of site information and creative deliverables. Recommends upgrades on an ongoing basis and leads sub-teams to completion
  • Initiates development of performance and tracking reports for marketing programs, consolidating information and providing end-to-end metrics visibility
  • Manages analysis of program performance inclusive of cost-per-lead, and return-on-investment. Uses this analysis to determine future plans
3

Senior Launch Marketing Manager Resume Examples & Samples

  • Manage the process from start to finish for strategy, development and execution of integrated marketing plans for web series and initiatives. This includes: Lead overall strategy for assigned projects, including creation of goals, marketing approach, audience targets, positioning and overall communication strategy
  • Develop and manage overall marketing plans to ensure flawless execution of our Original TV show from conception to launch (leveraging all phases of the shows for marketing, up from now while working with all marketing channels, especially Social to build up a fan base before launch)
  • Drive the development of plans by working closely with and gathering inputs from all channel stakeholders including, but not limited to, creative, media, social, PR, content development, legal, research, production, business development, Amazon Media Group, Amazon O&O, product, external agencies and other relevant teams
  • Oversee project budgets and work with team to track and forecast
  • Monitor and analyze key marketing metrics, quality and campaign performance
  • Provide inventive and innovative thinking to the process to simplify and improve effectiveness and efficiency
  • Cultivate positive relationships with appropriate external studio partners, showrunners and talent
  • Architect global plans that consider paid, owned and earned media, social, traffic to build out holistic strategy and present all information in a timely manner to key executives and partners
  • 8 – 10 years of relevant marketing management experience with a major brand or entertainment company, with focus on simultaneously leading, developing, launching products/shows
  • Experience guiding creative development and media planning process
  • Advanced decision-making skills with demonstrated ability to influence direction
  • Ability to collaborate with internal stakeholders and external agencies/partners
  • Strong understanding of marketing principles and customer engagement tactics
  • Knowledge of the TV/entertainment landscape and streaming platforms
  • Ability to manage multiple competing priorities simultaneously to meet tight deadlines and drive projects to completion
  • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean work environment
  • Demonstrated bias for action and willingness to get work done, even when outside the scope of the job
  • Post-graduation in marketing, business, communication or related field
4

Senior Launch Marketing Manager Resume Examples & Samples

  • Manage the process from start to finish for the development and execution of a full marketing plan for an individual show or marketing initiatives. This includes
  • Gathering input from all stakeholders including (but not limited to) central and local marketing teams, research, customer insights, PR, legal, product, business development, design, and other relevant teams to build cohesive and detailed plans
  • Create and clearly articulate show positioning and audience targets and obtain approval from appropriate stakeholders
  • Develop a holistic, strategic approach for individual shows that considers all owned, paid and earned media
  • Develop integrated strategies that work to achieve our stated goals and provide direction, communication and necessary documentation to all internal and external partners
  • Provide inventive and innovative thinking to the process to simplify, improve effectiveness and efficiency
  • Provide timely, clear, transparent and effective communication to all appropriate constituents and stakeholders
  • Collaborate across internal and external team members and agencies
  • Manage budgets and process PO’s related to specific campaigns
  • Excellent Project Management Skills
  • Ability to learn quickly in a challenging environment
  • Ability to prioritise workload and meet deadlines in a fast-paced environment
  • Comfortable translating data from multiple sources into coherent strategies and plans
  • Excellent communicator both verbally and written with an ability to communicate with all levels in the organization
  • MS Office including advanced Excel
  • Commitment to quality and accuracy
  • An understanding of digital products and interactive entertainment
  • MBA Preferred
  • Team management experience
  • An understanding of marketing principles and communication tactics including various forms of digital/social, TV, Out of Home, and Radio
5

Amazon Restaurants Launch Marketing Manager Resume Examples & Samples

  • Develop full-year launch marketing strategy and tactics, including month-by-month planning details, to drive acquisition of new customers and retention of existing customers
  • Grow adoption of Amazon Restaurants’ offerings by raising awareness, acquiring customers, and increasing customer engagement, cart size, and purchase frequency through multi-channel marketing
  • Build effective acquisition and retention campaigns utilizing multiple channels such as email, social media, direct mail, and advertising
  • Work across multiple teams collaboratively with several stakeholders to accomplish goals
  • Recommend new initiatives to test, develop test plans, lead and execute test efforts, and report on results
  • Represent marketing in weekly readiness meetings, monthly and quarterly business reviews
  • 5-7+ years’ experience in a related role with experience working on marketing programs
  • Experience collaborating directly with Sales and Product teams
  • Strong bias for action and the ability to prioritize and meet deadlines