Portfolio Marketing Manager Resume Samples

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KR
K Rippin
Kassandra
Rippin
94895 Jonathan Manor
Los Angeles
CA
94895 Jonathan Manor
Los Angeles
CA
Experience Experience
06/2014 – present
Dallas, TX
Senior Portfolio Marketing Manager
Dallas, TX
Senior Portfolio Marketing Manager
06/2014 – present
Dallas, TX
Senior Portfolio Marketing Manager
06/2014 – present
  • Build positioning and messaging for a solution - develop, curate and/or adapt from content provided by corporate product/solution marketing teams
  • Develop buyer personas for the identified roles specific to target market segment, job function
  • Create product positioning and messaging that differentiates the product offerings in the market
  • Together with the product team, educate both internal and external stakeholders about our asset performance management portfolio and benefits
  • Develop a lifecycle plan to support the solution release as well as its ongoing maturation management
  • Work with MPTS market communications ream to develop integrated marketing strategy for assigned business and products
  • Establishing and driving Marketing plans & sales programmes for new and exsiting solutions which support the SITA strategy and key initiatives to achieve planned rollout metrics and budget targets
10/2007 – 01/2014
Philadelphia, PA
Portfolio Marketing Manager, Cross
Philadelphia, PA
Portfolio Marketing Manager, Cross
10/2007 – 01/2014
Philadelphia, PA
Portfolio Marketing Manager, Cross
10/2007 – 01/2014
  • Management system
  • Collaborate with Sales Operations Global team in order to receive the Next Quarter Pipeline management reports
  • Next Quarter Pipeline management system
  • Ensure the Europe’s countries and business divisions follow Next Quarter Pipeline management process
  • Ensure that each BU and each IMT has a Marketing Business Plan in place and completed
  • Maintain scorecard by close liaison with Europe’s countries Portfolio Marketing Leaders and business divisions
  • Run the metrics for Portfolio Marketing in Europe
02/2004 – 04/2007
San Francisco, CA
Portfolio Marketing Manager
San Francisco, CA
Portfolio Marketing Manager
02/2004 – 04/2007
San Francisco, CA
Portfolio Marketing Manager
02/2004 – 04/2007
  • Partnering across the marketing, Product Lifecycle Management (PLM) and sales ecosystem to continuously optimize execution and business results
  • Execute contemporary integrated campaigns and market launches of select solutions
  • Have direct communication with Portfolio Marketing Senior Leadership (VP) to discuss ways to improve the performance of the team and contribute more effectively to the business prioritize
  • Execute market strategies and tactics as assigned with our international ecosystem of acquisition and alliance partners (i.e. Salesforce, Resource Ammirati, Aperto, ecx.io, BlueWolf)
  • Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results
  • Translating marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
  • Responsible for external implementation of the GGS service line marketing plan and playing a supporting role internally to the GGS service line to ensure messaging alignment with internal communications
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Northern Illinois University
Bachelor’s Degree in Business
Skills Skills
  • Good knowledge of Commercial Finance and Pricing practices
  • Ability to think strategically but with hands on style and strong emphasis on day to day work and tactical implementation
  • Ability to work in and lead a team
  • Strong analytical skills
  • Strong communication and presentation skills
  • Ability to multi task, Work on several initiatives and meet deadlines
  • Ability to influence without authority
  • Strong Organizational skills
  • Able to communicate effectively both written and verbal
  • Highly oriented to results
Create a Resume
1

Senior Portfolio Marketing Manager UK Resume Examples & Samples

  • Formulation, planning and execution of consumer, affiliate and trade marketing activity across the Discovery portfolio
  • Oversee, motivate, coach and develop the Marketing Executive as well as any contractors employed on an ad-hoc basis in the department
  • Deliver integrated, engaging and compelling 360 marketing campaigns around our brands and programmes, working closely with other functions within the Marketing and Communications team (Media Planning, Continuity, PR, Digital)
  • Deliver outstanding creative and manage the creative process with the in-house team, external agencies, affiliates and brand partners
  • Oversee trade marketing to ensure advertising and sponsorship revenues are maximised
  • Manage the production of sales materials including reels, marketing collateral, presentations and premiums
  • Identify, develop and implement barter & marketing partnerships with new & existing partners
  • Manage the relationships with affiliates, devising proactive activity and actioning reactive requests expediently, ensuring all contractual obligations are met
  • Manage special events for the trade, together with the Adsales and Brand Partnerships team
  • Work alongside the Commercial Products team to ensure brand synergy and maximise product sales
  • Act as a conduit with other staff members within the Discovery group to ensure efficiencies, share assets and best practice
  • Oversee the day to day management of the marketing budget
  • Act as a brand ambassador and guardian for Discovery’s portfolio of channel brands
2

Portfolio Marketing Manager Resume Examples & Samples

  • Advise a highly talented 7-8 member security PoM team that works across key security segments like Security Intelligence, IAM, Security Services, End-Point Security, Mobile Security in the worldwide level and one member focused on Asia Pacific cross-security portfolio marketing
  • Help the team drive adoption of New Work of Marketing across security segments and provide necessary guidance to IMTs especially in AP region
  • Build strong relationship with all the Functional Managers to not only seek regular feedback on the performance of the individuals but stay close the needs of the specific business segments
  • Provide regular feedback to individuals based on the understanding of business segment priorities
  • Have direct communication with Portfolio Marketing Senior Leadership (VP) to discuss ways to improve the performance of the team and contribute more effectively to the business prioritize
  • Applying deep portfolio, buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy and the standards for client experience
  • Partnering across the marketing, Product Lifecycle Management (PLM) and sales ecosystem to continuously optimize execution and business results
  • Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results
  • Applying deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and syndication design
  • Translating marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
  • Marketing Expertise: Must have strong marketing experience around digital marketing and content creation in IT Industry
  • People Management Experience: Must have led marketing teams to drive business results
  • Domain Expertise: Must be able to apply IT knowledge and marketing expertise to IT Security, resulting in the definition and execution of effective segment marketing strategies
  • Communication Skills: Must be able to advise stakeholders to develop a common view of client needs
  • Problem Solving Ability: Must be able to recognize and analyzes complex market needs, opportunities & challenges
3

Watson Iot-portfolio Marketing Manager Resume Examples & Samples

  • Assert market leadership in emerging industries through cognitive IoT.Work closely with offering management, sales and GBS to define and execute on Watson IoT innovative marketing strategy to best influence key industry buyers
  • Build and deliver Watson IoT presence and demand, by building digital tactics and engagement to drive industry IBM Watson IoT conversation and pipeline in local countries incl. events, sales plays, value propositions, campaign kits, digital marketing, social, etc
  • Coordination of activity across the Watson IoT business unit: Take a leadership role across functional teams (influencing the creation of demos, content creation, proof of technology, and industry-specific solutions)
  • Applies knowledge and expertise to segments, resulting in the definition and execution of effective segment marketing strategies
  • Leads stakeholdersto develop a common view of client needs
  • Recognizes and analyzescomplex market needs, opportunities & challenges
  • Drives the strategy and directionfor IBM Watson IoT in the emerging industries
  • Uses data to results with closed loop agileprocess to continuously improve and reach new markets and opportunity
  • Strong collaboration skills, working closely with marketing execution programs, offering management, content marketing, sales, offering management and in-country IBMers
4

Portfolio Marketing Manager Resume Examples & Samples

  • AS Portfolio Story: Develop positioning and messaging that differentiates the Airline Solutions portfolio in the market
  • Thought Leadership: drive forward-looking thought leadership through targeted campaigns, partner/vendor management, and executive communications (demand gen support)
  • Sales Enablement: communicate the value proposition of the portfolio to the sales team, manage tools and targeted metrics (cross-functional team initiative)
  • Sales Pursuits: partner with regional sales for strategic pursuits that span the portfolio and create effective marketing collateral with differentiated messaging
  • Marketing Communications/Social Media: manage an end-to-end portfolio communications plan leveraging earned, paid, and owned channels across regions and measure effectiveness of channels. This also includes support of cross-functional implementation of solution launches to the market
  • Market Intelligence: be the expert on buyers, competitive intelligence and leverage insights through communications channels as required
  • Budget Management: strategically build and manage marketing budget for key programs, industry/trade and Airline Solutions events (monthly forecasting, annual planning, vendor/invoice management)
  • Team Management: lead, coach, and mentor a team to drive key marketing programs that span the portfolio and support business growth goals
  • Experience in product marketing within enterprise software environment (5-8 years)
  • Excellent verbal, written, and interpersonal communication skills
  • Willing to travel 10% (Global Conference, industry/trade events etc. (as required)
  • Excellent people and management skills to interact with staff, cross-functional teams, and third parties
  • Proven skills in creating effective PowerPoints, collateral, white papers, videos and presentations
  • Highly creative, motivated and independent
5

Advisory Portfolio Marketing Manager Resume Examples & Samples

  • Industry IOT Portfolio Marketing Managers apply deep industry, buyer, and segment expertise to interlock with local business stakeholders and worldwide industry marketing to architect the end-to-end industry marketing strategy in their IOT
  • Focused on a single industry, as part of integrated WW industry team
  • Collaborates with local sales leaders and business stakeholders to identify and target local growth opportunities
  • Integrates and localizes Industry marketing plan across categories and brands based on global strategy
  • Influence global strategy by providing local market insights and feedback on industry trends
  • Work with IOT Campaign Manager to ensure industry is represented within campaign execution plans
  • As needed, ensure assets are localized, including translation, to reflect local market requirements
  • Work with WW Industry CMO to represent unique requirements of local market in helping shape global industry strategy
  • Align key stakeholders behind industry strategy
  • Develop single integrated Marketing Plan for Industry in region
  • Link to Category Portfolio Managers to ensure industry-specific POV in CAMSS plans
  • Work with WW Industry team to help prioritize content development/
  • Give feedback to WW Industry team on created content, for continuous improvement
  • Define enablement priorities
  • Work with pan-IMT Field Enablement team to incorporate industry enablement into FE programs
  • Support IMT Segment leaders with enablement requests
  • Participate in industry-relevant C2C workshops and other industry skill development programs
  • Work with IOT Leadership Program Campaign Manager to define target IMTs and campaigns
  • Portfolio management support for major WW or pan-IMT industry anchor events in region
  • Promote a shift to digital campaigns from existing event-based focus
  • Understanding of key industry trends including business drivers, M&A landscape, uberization and DDS, key accounts, ecosystem, IBM industry solutions
  • Proven marketing experience including segmentation, account prioritization, industry buyer behavior, tailoring content to fit local market needs
  • Work with and influence sales leaders, portfolio leaders, MDI, Leadership Agenda
6

Portfolio Marketing Manager Resume Examples & Samples

  • Develop a marketing plan to support the business objectives and product roadmaps
  • Collaborate with product management, sales, analyst relations and other internal/external stakeholders to shape messaging
  • Integrate storage, security, and networking offerings into cohort-focused marketing campaigns
  • Provide guidance to extended marketing functions and regional marketing leaders to raise awareness, deepen thought leadership, and most importantly, drive pipeline-generating activities in selected markets
  • Produce content to target clients at every stage of the buyer journey – before and after the purchasing process
  • Lead on strategy, messaging and content for customer-facing engagements such as product launches, announcements, industry events, customer roundtables, and digital interactions
  • Monitor and manage funding for marketing investments, keeping within budget
  • Represent buyers’ wants and needs to internal stakeholders, ensuring that the voice of IBM Cloud resonates with target buyers through all marketing activities
  • Minimum 5 years’ experience in a product marketing or portfolio marketing role
  • Familiarity with Cloud Platforms and IBM related offerings
  • Demonstrated ability to shape and drive strategic marketing plans that span the whole marketing mix from raising awareness through developing pipeline, to driving customer loyalty strategies
  • Able to facilitate and collaborate skills to unite and orchestrate cross-functional teams
  • Proven ability to think “outside-in” with deep understanding of buyer personas
  • Able to communicate verbally and in writing; and the ability to improvise when necessary
  • Experience in storage, networking, and/or security
7

Portfolio Marketing Manager Resume Examples & Samples

  • Interlock with WW team to bring out unique/compelling point of views (POVs), strategic messaging and leadership proof points that can be leveraged to improve GTS market position, competitive advantage and business results
  • Translate marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
  • Regular interlock with business leader to understand the pipeline and enablement needs and help define develop action plan to close the gaps, including
  • Enablement to improve field skills, corrective actions and pervasive issue resolution in order to help close any gaps
  • Define and help execute sales enablement requirements
  • Drive increased awareness within GTS NA sales community and help enhance portfolio presence within S&D sales community on how to leverage marketing initiatives to engage clients
  • 10+ years of market management experience with proven track record of strategic market planning and leading marketing execution
  • Good understanding and knowledge of IT Infrastructure services market globally
  • Good understanding of marketing content and digital marketing
  • 13+ years of strong services marketing and/or offering management experience with proven track record of strategic planning and leading execution
  • Should have Resiliency services (or Infrastructure services) domain knowledge including (business continuity, disaster recovery and data center services)
8

Portfolio Marketing Manager Resume Examples & Samples

  • Create, own, and represent strategic marketing plans that support the overall business strategy of driving sustainable growth
  • Deliver unique/compelling points of view, strategic messaging, and leadership proof points to improve the portfolio's market position, competitive advantage, and business results
  • Translate marketing plans, segment priorities, cohort grouping definitions and messaging into effective content marketing practices to generate and progress new sales opportunities with IT and non-IT buyers
  • Apply new models of digital content practices to design
  • Orchestrate the delivery of relevant client engagement experiences
  • 5+ years experience in marketing strategy and execution
  • Familiarity with IBM's "New Work of Marketing" including marketing business plans, buyer cohorts, content marketing blueprint, campaign development
  • Experience working in a fast-paced, geographically dispersed team to drive deliverables and outcomes
  • 3+ years of experience in marketing / selling services (IBM / competition);ideally with experience with non-IT buyers
  • 3+ years of experience in translating marketing messaging / POV into other deliverables such as analyst presentations and sales enablement
  • 3+ years of experience specifically in business consulting and / or business process outsourcing
  • 3+ years of experience in professional services marketing / sales
  • 3+ years of experience specifically in digital marketing / social media marketing
9

Portfolio Marketing Manager Resume Examples & Samples

  • Customer oriented
  • Highly oriented to results
  • Ability to think strategically but with hands on style and strong emphasis on day to day work and tactical implementation
  • Ability to work in and lead a team
  • Ability to influence without authority
10

Cranial Navigation Portfolio Marketing Manager Resume Examples & Samples

  • Manages and/or facilitates functional input in the new product development process for assigned products
  • Develop an understanding of business unit, including current product offering, call points, market trends, and competitive landscape
  • Supervises or cooperates in market research activities
  • Will participate in the sales and/or marketing training of others
  • Works with engineers to deliver technical solutions to meet customer needs
  • Analyze competitive landscape and proposed product/technology positioning
  • Conducts regular voice of customer activities and reports data back to marketing, sales, and R&D teams
  • Fundamental computer skills
  • Previous experience in Sales/Marketing/OR
  • Must be able to confidently, and effectively interact with healthcare professionals such as surgeons, nurses, purchasing managers, hospital executives, etc
  • Must be able to analyze and resolve non-routine product issues using independent judgment
  • Must be able to observe and correct minute inconsistencies (e.g. in the printing word, product appearance, etc.)
  • B.B.A. or B.S. degree (Engineering or Sciences preferred)
  • 3 years minimum of sales, product management or R&D experience
  • Medical Device experience preferred, cranial experience a plus
11

Portfolio Marketing Manager Resume Examples & Samples

  • Creative writing and positioning skills will be required in producing marketing and sales assets that highlight MFT solutions
  • Project management skills will be essential for accurate forecasts and managing delivery timelines
  • Previous Product Marketing experience in successfully taking products to market
  • Ideal candidate should have a strong background in Marketing B2B solutions
12

Portfolio Marketing Manager, Immuno Resume Examples & Samples

  • Bachelor's Degree in relevant field
  • Five or more years' experience in pharmaceutical and/or healthcare industry
  • Experience in one or more of the following: managed markets, brand marketing, sales, pricing or market research/analytics, strategic planning
  • Prior in-line HCP marketing experience
  • Oncology or specialty care experience
  • Ability to manage complex projects
  • Demonstrated ability to lead without authority
  • Ability to gauge the feasibility, impact and risks of proposed programs
  • Comfort operating in a highly regulated environment and industry
  • High ethical standards and personal integrity
13

Consumer Deposit Portfolio Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in marketing or communications
  • Six or more years of experience in onboarding and retention marketing activities
  • Proven experience building strategic marketing plans
  • Proven writing/editing skills across multiple media
  • Ability to proactively consult with internal customers, business line and/or project leaders
  • Creative thinker with a strong attention to detail
  • Ability to work independently or as part of a project team
  • Ability to adapt in a fast-paced environment
14

Portfolio Marketing Manager, Cross Resume Examples & Samples

  • Help organize European skills programmes
  • Encourage people to assess/re-assess skills as Global assessment program re-iterates
  • Provide analysis and reports on skill levels, depending on data available
  • Communicate availability of education
  • Minimum 4 years experience in developing marketing strategies and plans
  • Excellent analytical and project management skills, high attention to detail
  • Initiative and self-drive to work in a constantly changing environment
  • Excellent communication skills, proficient in presentations and influencing relationships
  • Digital and social media know how
  • Proficiency with spreadsheets & presentation software
  • Digital native
  • Social media basic know how
15

Portfolio Marketing Manager Resume Examples & Samples

  • Good understanding of Portfolio Marketing
  • Expert in crafting value proposition and messaging and proficient in social media marketing
  • Excellence in communications and presentations and strong project management skills
  • Strategic planning and analytic skills and proven consultative skills
  • Must be self-driven, proactive and a team player
  • Teaming – able to work effectively in a matrix environment
  • At least 8 years of overall experience in IT marketing, sales or pre-sales
  • B.E. in Computer Science/ Information Technology (Preferred but optional)
  • Experience within the IBM GTS Portfolio desirable
  • Ability to comprehend and understand IT-specific terms and language
16

Platform Navigation Portfolio Marketing Manager Resume Examples & Samples

  • Research and understand market potential, market drivers, and market trends
  • Provides sales force with competitive and technical information on a timely basis
  • Exerting up to 50 pounds of force occasionally, and or/up to 20 pounds of force constantly to move objects
  • Must be able to communicate with large groups of people
  • Must be able to generate and explain detailed forecasts, guidelines, and procedures
  • Must be able to make decisions which may affect immediate product line operations and have a divisional effect
17

Portfolio Marketing Manager Resume Examples & Samples

  • Supports Consumer Solutions Group Financial Services product areas
  • Interacts with product management team and various marketing resource teams
  • Develops strategic communication plans, product launches, enhancement rollouts, sales tools, internal training and event content
  • Conducts research to help maximize product go to market strategies
  • Interprets product goals and requirements to recommend and create marketing solutions and deliverables
  • Works independently with minimal guidance; keeps manager informed
  • Collaborates on difficult issues to provide information and help solve problems
  • Leverages marketing expertise to coach, provide feedback, and guide others
  • 5+ years of marketing experience within a matrix organization
  • 5+ years in a project managerial role
  • 5+ years experience prioritizing and managing multiple concurrent projects
  • 5+ years experience in meeting or exceeding marketing and sales targets
  • Financial services industry experience
  • Experience working with external creative / marketing agencies
18

Portfolio Marketing Manager Resume Examples & Samples

  • Create, own and execute (hands on) the GGS service line marketing plan and support the Trust service line (where the GGS service line sits) as a whole; utilising all marketing tools, channels and skills available
  • Responsible for all GGS Go To Market launch plans accross a variety of online and offline channels – responsible for driving demand for key new and existing products
  • Responsible for external implementation of the GGS service line marketing plan and playing a supporting role internally to the GGS service line to ensure messaging alignment with internal communications
  • Work alongside the GGS service line and Group Marketing to create compelling value propositions for products within the GGS service line – including features, benefits and competitive positioning
  • Proactive alignment with Group marketing to ensure consistency with wider marketing strategy and positioning
  • Responsible for ensuring that the GGS service line marketing plan is aligned with the head of the GGS service line and Group Marketing and that all activities are tracked for return on investment
  • Budget responsibility for the GGS marketing budget aligned to the Capital Markets service line as a whole
  • May manage a team in time, supporting development of more junior (less experienced) team members through objective setting and delivering constructive feedback
  • Supports the up-skilling of team through sharing of knowledge, best practice and coaching
  • Develop and execute intermediary relationship building f2f events as well as customer and prospect events organized in the Benelux
19

Senior Portfolio Marketing Manager Resume Examples & Samples

  • Partner with leadership team of assigned businesses and represent the MPTS marketing team within the business
  • Develop product marketing strategies and performance metrics for assigned business unit(s) and ensures alignment with overall MPTS and McKesson business goals
  • Collaborate with product management of assigned business unit(s) to help define product strategy and business case development, market insight, providing market-driven feedback to help prioritize feature and functionality
  • Be an expert in buyers, how they buy, and their buying criteria
  • Create product positioning and messaging that differentiates the product offerings in the market
  • Work with MPTS market communications ream to develop integrated marketing strategy for assigned business and products
  • Be the expert on competition and how to sell against them
  • 8+ years of product marketing experience including new product launches
  • Proficient in MS Office PowerPoint & Excel
  • Healthcare or pharmacy marketing experience is preferred
  • Excellent people and management skills to interact with colleagues, executives, cross-functional teams clients, prospects, and third parties
  • Excellent oral and written communication skills is essential
20

Portfolio Marketing Manager Resume Examples & Samples

  • Creative writing and positioning skills will be required in producing marketing and sales assets that highlight PMQ and IFE solutions
  • Solution messaging experience is desirable
  • Developing go-to-market and launch plans
  • Ability to deeply understand and profile line-of-business audiences – their needs, wants, beliefs, as well as how and when they learn about software and how it can solve their business problems
21

Portfolio Marketing Manager Resume Examples & Samples

  • Partner with product team(s) to understand and support development and management strategies to gain market share and grow the business
  • Collaborate with various marketing partners to complete initiatives and achieve goals
  • Interpret product goals and requirements to recommend and create marketing solutions and deliverables
  • Deepen the understanding of the market opportunity, unmet customer needs, competitive alternatives and Optum offerings for the market segment in which the product is seeking to gain market share and revenue growth
  • Utilize research to help inform / validate product development and / or enhancements and maximize go to market strategies
  • Develop a differentiated and compelling value proposition for various products that clearly articulates the unique benefits that the target audience(s) will receive for the price paid
  • Craft marketing materials for product launches, enhancements, customer references and sales enablement tools
  • Collaborate on difficult issues to provide information and help solve problems
  • Leverage marketing expertise to coach, provide feedback, and guide others
  • Portfolio and / or product marketing experience
  • Experience in B2B environment including positioning and strategy development
  • 5+ years influencing and collaborating with others
  • Health care industry experience
  • Experience working with internal and external creative / marketing agencies
22

Product Portfolio Marketing Manager Resume Examples & Samples

  • Solid business acumen and analytical skills
  • Strong customer and market focus – ability to transfer customer needs into product opportunities
  • Solid understanding of technology differentiation and able to develop product value propositions
  • Excellent communication and presentation skills
  • Strong personality with confidence, conviction & courage
  • Ability to manage cross-functional teams in a matrix organization
  • Pronounced bias for actions & achieving results
  • 3+ years of relevant experience with strong commercial skills (business case analysis, value proposition, monetization, portfolio management)
  • Experience in strategy development, commercial opportunity assessment & business planning
  • Strong technical background ideally in aerospace structural applications or composite technology
  • Experience in developing roadmaps for product and operational needs
  • Program/Project management experience in aerospace industry
  • Experience in leading/managing people, ideally in a matrix or project organization
  • Ability to travel 50% of the time (International & Domestic)
23

Portfolio Marketing Manager Resume Examples & Samples

  • Create and own strategic marketing plans that supports business strategy, and work with conjunction with the corporate marketing teams across IBM business units
  • Maintain marketing strategies and implementation of client centric programs that increase shares with top accounts
  • Manage close relations with marketing influences, mining analyst, and advisor channels to achieve improvement and competitive reporting
  • Deliver solution marketing which includes creating an integrated messaging and positioning for the solutions under the growth platform
  • Execute contemporary integrated campaigns and market launches of select solutions
  • Collaborate with the extended marketing team, and own the marketing calendar, while identifying opportunities within the industries events
  • Execute market strategies with our ecosystem of alliance partners (i.e. Apple, SAP, Oracle, etc.)
  • Ibm.com/ibm/responsibility/initiatives.html
  • Ibm.com/ibm/responsibility/corporateservicecorps/
  • 8 years’ experience in marketing strategy and execution
  • Experience in marketing / selling services (IBM / competition), ideally with experience with LOB buyers/ CXO suite
  • Proven experience in translating marketing messaging / POV into other deliverables such as analyst presentations and sales enablement
  • Demonstrated experience in ROI driven digital marketing, CRM, and marketing analytics
  • 10 years’ experience in marketing strategy and execution
24

Global Industry Portfolio Marketing Manager Resume Examples & Samples

  • Demonstrate a deep understanding of the Industry Marketplace including current and projected future trends
  • Research and recommend market and account segment opportunities to expand current business revenue and to drive sales demand for IBM’s strategic technologies
  • Create rich profiles of the intended buyer and how they go through the buying process in buying teams or as individuals
  • Evaluate and prioritize the most relevant and effective offerings into offering portfolios that best meet the buyer needs and goals
  • Develop route to market plans to define sales teams to be included and supported in the execution of marketing plans
  • Partner with Market, Geo and other WW Industry Diamond Teams to create and execute highly effective campaigns
  • Create compelling and original value propositions and narratives for each buying agenda
  • Engage Market and Geo Diamond teams and outside analysts to test clarity and impact of value propositions
  • Co-create the go to market client experience plan through the Diamond Teams
  • Work with the rest of the Diamond Team to continually optimize performance of campaigns based on local feedback, specifically messaging, content assets and response offers
  • Build environment of mutual trust between WW, Geo and Markets based on shared vision, quality delivery, harvesting and reuse of assets, best practice sharing
  • Report marketing contribution to total business results as part of the management system
  • 4+ years brand, category or product management experience
  • This role is located in Armonk, NY
  • Industry depth of knowledge and commonly used IT solutions and products
  • Ability to use a variety of data sources to make convincing decisions on where to invest in marketing
  • Strong “client-first” mindset, always putting the needs of clients first
  • Ability to understand technology related offerings and to find the value they provide to buyers
  • Proven leadership in matrixed team environments
  • Strong written and verbal communication skills, especially presentations inside/outside IBM
  • Experience defining business goals and performance metrics to evaluate effectiveness of plans
25

Brand Portfolio Marketing Manager Resume Examples & Samples

  • 1)) Assist with management of the CCBCC SKU product portfolio including detailed performance analysis and development of communication materials
  • 2) Cross-Collaborate with key departments including category advisory, revenue management, space planning, customer development, master data and supply chain to create the most effective process, selling and operating tools in support of the CCBCC sku portfolio
  • 3) Provide analysis of current portfolio performance
  • 4) Coordinate other projects as needed by Brand and Commercialization team
26

Portfolio Marketing Manager Resume Examples & Samples

  • Create and own strategic marketing plans and unique POVs (Point of View) that support and position our business strategy and experience design service lines as part of the IBM Digital Strategy and iX growth platform
  • Work with offering teams to distill key functionality and benefits to guide core marketing messages and “story telling”
  • Own the development of targeted value propositions, audience specific messaging, and core marketing assets for CMO, CDO and CEO audiences
  • Drive brand stewardship for a prioritized portfolio and the new IBM iX brand
  • Co-create and execute contemporary integrated campaigns and market launches of select offerings/services
  • Collaborate in the development of customer journeys and experiences to engage and build audience interest
  • Identify opportunities and create toolkits to enable and activate industry and professions teams to drive lead generation and validated lead revenue
  • Collaborate with the extended marketing team (offering managers, performance marketing specialists, content specialists, analyst relations, external communications (PR), event specialists and digital strategist) at the worldwide and geo level to own an integrated marketing calendar to achieve business goals
  • Engage with marketing influencers, mining analyst and advisor channels to achieve improvement and competitive reporting
  • Execute market strategies and tactics as assigned with our international ecosystem of acquisition and alliance partners (i.e. Salesforce, Resource Ammirati, Aperto, ecx.io, BlueWolf)
  • Analyze marketing results to learn, iterate and optimize the strategy
  • Must have 5+ years of experience in either portfolio or product/services marketing and execution with a focus on value proposition development and an understanding of competitive analysis
  • Must have 5+ years of portfolio-level buyer centric value proposition development, segmentation analysis, and prioritization of portfolios against buyer needs and cohort
  • Degree in Business or Marketing
  • Demonstrated expertise on portfolio, buyer groups, professions, and industry verticals
  • Understanding of digital marketing (web and social) and buying behavior
  • Knowledge in applying data-driven insights to buyer cohort segmentation
27

Watson Data Platform Global Portfolio Marketing Manager Resume Examples & Samples

  • Create 1-2 resources each month to drive leads, trial users, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)
  • Blog on an ongoing basis to attract site visitors through search, social, and our email subscribers
  • Grow our trial user base by providing them regular, helpful content that’s in-tune with their needs
  • Collaborate with designers, developer advocacy, offering management, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
  • 3+ years of experience B2B and B2C content creation at an agency or in-house for a startup
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Senior Portfolio Marketing Manager Resume Examples & Samples

  • Implement a go-to-market model to better align the organization around innovating and bringing offerings to market across the entire product portfolio
  • Work with APAC product team, ITS/MS team and sales organization to define and/or adapt global solution offerings that address APAC market needs
  • Architect the APAC solution plan, including the major themes that will be communicated into target markets, buyers, the industry landscape and key issues
  • Map CenturyLink’s product and service offerings into key solution categories
  • Map the potential buying process for the solution, including key roles that will participate in it
  • Develop buyer personas for the identified roles specific to target market segment, job function
  • Build positioning and messaging for a solution - develop, curate and/or adapt from content provided by corporate product/solution marketing teams
  • Build relevant content, as required in region, for buyer roles to consume in a variety of formats, including whitepapers, executive briefs, social media, web pages, online events and more
  • Develop competitive comparison guide for use in positioning against like offerings from other organizations
  • Author the solution launch plan, as well as the solution handbook that will be used to coordinate external communications
  • Build use cases for a new solution offering
  • Determine the best routes to market for the solution, typically a combination of internal sales resources and external partners
  • Sales enablement – increase sales of the offering via knowledge transfer, content and programs for sellers
  • Lead or assist in the creation of enablement content for sellers (eg. playbooks, battlecards, scripts, presentations, and training materials), working with Corporate Product/Solution Marketing APAC product team and ITS/MS team
  • Develop a lifecycle plan to support the solution release as well as its ongoing maturation management
  • Oversee the launch of the solution to the marketplace
  • Monitor solution adoption and use upon release in order, provide feedback to APAC product team on features/functionality that would enhance future versions
  • Support external marketing activities (public speaking engagements, webinars, industry events, seminars), which will also involve some direct and partner customer engagement as well as media and analyst engagements
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Services Portfolio Marketing Manager Resume Examples & Samples

  • At least 5 years of service marketing or related experience in enterprise software and software related consulting services, ideally with experience in the DevOps or security/compliance software
  • Proven track record of successfully marketing services and enabling sales to sell services
  • Excellent written and verbal communication skills including
30

Portfolio Marketing Manager Resume Examples & Samples

  • Analyzing syndicated data and its relationship to brand performance
  • Demonstrates the ability to resolve conflict and displays strong time management skills
  • Excellent interpersonal, customer service, analytical/problem solving, problem management, presentation development, presentation, and communications skills
  • Extensive knowledge of MS Office Suites and/or software (Advanced Excel)
  • Experience using SAP
  • Experience with consumer product goods (CPG) pricing
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Portfolio Marketing Manager Resume Examples & Samples

  • Minimum 5 years of experience in a product marketing or portfolio marketing role
  • Bachelor’s Degree in Marketing or related technical field
  • Strong facilitation and collaboration skills to unite and orchestrate cross-functional teams
  • Proven ability to think “outside-in” with deep understanding of buyer personas. Represent buyers’ wants and needs to internal stakeholders, ensuring that the voice of IBM Cloud resonates with target buyers through all marketing activities
  • Extremely strong communication skills – verbal and written - and the ability to improvise when necessary
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Portfolio Marketing Manager Resume Examples & Samples

  • Create strategies which will help elevate IBM’s brand positioning and differentiation for ADM
  • Continually push the envelope quality and impact of content created
  • Continually raise the bar for how clients experience our marketing efforts, whether that is through digital or in person experiences
  • Partner with other relevant IBM marketing programs to position ADM effectively to drive responses and leads
  • Enable key geographies to support marketing
  • Follow Agile methodologies in working with their CAI marketing colleagues
  • Language: Fluent English is required
  • Aptitude to continually learn
  • Portfolio or Product Marketing experience
  • Ability to work in a self-directed manner
  • Ability to proactively drive and lead projects
  • Ability to be a team player
  • Fact-based collaboration and strong communication with all levels of management is an absolute requirement
  • Strong presentation skills (live and virtual, in small settings and in front of large audiences)
  • Consulting Industry marketing experience preferred
  • Digital and / or Content Marketing experience is a plus
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Senior Portfolio Marketing Manager Resume Examples & Samples

  • Together with the product team, educate both internal and external stakeholders about our asset performance management portfolio and benefits
  • Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, etc.) to articulate the benefits of our products to the world
  • Use SEO strategies and tactics including the use of keywords to drive organic traffic to our digital content and creating inbound links, as well as monitoring how to improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions
  • Speak and present both internally and externally (customers, prospects, analysts, press/media, etc.) to promote the story of our product
  • Develop 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)
  • Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers
  • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests
  • Collaborate with designers, product marketers, industry marketing, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
  • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day
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Senior Portfolio Marketing Manager Resume Examples & Samples

  • Reviewing and setting Portfolio Marketing key priorities in alignment with the ATS business plan, in close partnership with the Strategy function and Corporate Marketing
  • Increasing the competitive market position and customer perception of the SITA portfolio by assessing and repositioning elements based upon market trend information and marketing intelligence
  • Establishing and driving Marketing plans & sales programmes for new and exsiting solutions which support the SITA strategy and key initiatives to achieve planned rollout metrics and budget targets
  • Leading the Market & Competitive Intelligence practice, working with senior management for market trends affecting product development, and working with the regional marketing teams to enable and set objectives for intelligence gathering and analysis
  • Performing / overseeing market and competitive analysis activities to understand customer and prospect needs, as well as to assess market opportunity
  • Manage a team of Marketing and Market & Competitive Intelligence professionals
  • Extensive experience in leading product/portfolio marketing in IT solutions & services
  • Strong attention to detail and ability to turn data into actionable insights
  • Proven experience in creating content and developing marketing materials (including the launch of new products or services)
  • Strong communicator: written, verbal (one-on-one, group, and large public presentations)
  • In-depth knowledge or work experience in at least one or more SITA target market segments
  • Strong analytical skills and thinking
  • Ability to apply data analytics in support of portfolio marketing strategy
  • Ability to thrive cross-functionally and build strong stakeholder relationships
  • Business development and Sales knowledge
  • Understanding of the latest trends and innovations within the airline/airport industry and relevant technology areas is a plus
  • Masters of Business Administration is a plus
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Portfolio Marketing Manager Resume Examples & Samples

  • 5 + years industry sales and marketing experience
  • Must have working knowledge of Computer Software i.e.: Microsoft Office and excellent Excel / Power Point skills are a must
  • Able to communicate effectively both written and verbal
  • Good knowledge of Commercial Finance and Pricing practices
  • Continual learning of SWS structure, processes and I.T.programs
  • Strong Organizational skills
  • Ability to multi task, Work on several initiatives and meet deadlines
  • Programming and Price Structure experience a plus
  • Prior budgetary and Fiscal oversight responsibilities a plus