Portfolio Marketing Manager Job Description

Portfolio Marketing Manager Job Description

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Portfolio marketing manager provides deep insight and foresight based on understanding of industries, customers, markets, consumers application-based insights, needs and competitive solutions.

Portfolio Marketing Manager Duties & Responsibilities

To write an effective portfolio marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included portfolio marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Use of asset "inventory“
Partner with IHG in developing an integrated, multi-channel, annual marketing plan to drive engagement among existing cobrand customers
Partner with IHG on execution and approval of Partner led marketing initiatives
Serve as the main point of contact for the IHG portfolio and customer experience marketing team and oversee day-to-day relationship
Oversee customer experience efforts including managing customer service relationship, identifying and implementing process improvements and partnering with IHG on service issues
Responsible for developing messaging and working with Sales, Sales Enablement and Product Management to design and deliver materials to educate our Sales and Support teams on how to speak to our VMware value proposition
A VMware evangelist who is comfortable presenting to small and large groups generating excitement and share of mind with prospects and Sales teams
Able to work through spreadsheets to understand how the messages and assets you help bring to market add value to our business
Work closely with Global senior leadership to design strategy for the Nutrition business, ensuring the portfolio integration and coordinate execution plan with regions leads
Clearly communicate and validate with regions the Global franchise vision, strategies, strategic imperatives, and key actions incorporating their insights/feedbacks

Portfolio Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Portfolio Marketing Manager

List any licenses or certifications required by the position: LEAN, PMO

Education for Portfolio Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the portfolio marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Science, Education, Communications, Business/Administration, Management, Finance

Skills for Portfolio Marketing Manager

Desired skills for portfolio marketing manager include:

Business solutions and business intelligence
Customers and competitors considered a very strong advantage
Enterprise software
Markets
NICE
Our products
Engineering-intensive industries highly
Account-based marketing practices would be beneficial
Adwords
Applying data-driven insights to buyer cohort segmentation

Desired experience for portfolio marketing manager includes:

Delivering unique point of views (POVs), strategic messaging and leadership proof points that will support the forecasted doubling of the eCommerce market size over the next four years
Translating eCommerce marketing plans, segment priorities and messaging into effective digital campaigns by identifying the content/assets for each stage of the customer journey for each target cohort working in close collaboration with Performance marketing
At least 6 years experience in writing and strong content development skills
At least 6 years experience in Translating eCommerce marketing plans, segment priorities and messaging into effective digital campaigns by identifying the content/assets for each stage of the customer journey for each target cohort
Apply deep portfolio, buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy/business plan addressing selected buyer groups/cohorts
Define and help execute sales enablement requirements - Drive increased awareness within GTS sales community and help enhance Resiliency Services portfolio presence within S&D sales community on how to leverage marketing initiatives to engage clients

Portfolio Marketing Manager Examples

1

Portfolio Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of portfolio marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for portfolio marketing manager
  • Understand market landscape across the regions to identify the right product portfolio, ensuring long term profitable growth
  • Partner with BD and R&D to evaluate new breakthrough technologies, companies and business opportunities Develop a cross-portfolio business model, integrating products and identifying across overall portfolio including Exactamix devices and disposables, nutrition ingredients and multichamber bags
  • Engage with franchise functional leads (R&D, Regulatory, Clinical, Manufacturing, Government Affairs, Finance, Quality ) to ensure timely execution
  • Analyze competitive market landscape including insights from industry reports and databases, reporting on a regular basis, anticipating players moves and preparing defense plans as needed
  • Consolidate marketing collateral and coordinate training material across products/geographies
  • Providing performance-based forecasts and reporting against these goals
  • Prepares sales training and selling aids, literature and brochures and catalogue displays along with advertising or similar materials
  • Create, own and execute (hands on) the GGS service line marketing plan and support the Trust service line (where the GGS service line sits) as a whole
  • Product Market Activation – plan the launch of new products and releases, and manage the cross-functional implementation of the plan
  • Develop, lead and execute all product training for customer facing individuals
Qualifications for portfolio marketing manager
  • Willing to travel 10% (Global Conference, industry/trade events (as required)
  • Able to communicate verbally and in writing
  • Bachelor's degree in a quantitative discipline such as finance, economics, statistics, engineering, or mathematics
  • 7-10 years of related experience within marketing, finance or risk analysis
  • Hands-on programming skills to synthesize large volumes of data
  • Bachelor degree in business, engineering, or marketing
2

Portfolio Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a portfolio marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for portfolio marketing manager
  • Create product communications and newsletters for customers
  • Develop case studies across the entire product portfolio using various media formats
  • Work with the brand team to ensure a consistent and market leading brand for our portfolio and systems
  • Provide a detailed weekly pipeline of marketing activity
  • Maintain relationships with corporate, and ensure all policies procedures and guidelines are adhered to
  • Liaise with commercial teams to ensure all product pricing is market aligned and EBITDA profitable
  • Determine and manage marketing activity for your area within budget
  • Define the key performance indicators to show the business their Return on Marketing Investment (ROMI)
  • Participating in strategic planning for the entire solution team
  • Developing and managing end-to-end solution marketing for our Revenue Cycle Management solutions, which include software products, consulting, and outsourced services
Qualifications for portfolio marketing manager
  • Strong relationship-building, problem-solving and strategy skills
  • Ability to successfully drive projects with minimal guidance and present to senior management
  • Demonstrated 3+ years of digital marketing, training and/or data analysis experience in a marketing role
  • Language skills should include fluency in English
  • Strong capabilities using MS Office, digital communication
  • Knowledge and experience in the IT market and IT competitive landscape in Europe is preferred
3

Portfolio Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a portfolio marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for portfolio marketing manager
  • Supporting new solution offers development and packaging
  • Participating in strategic planning for the entire Marketing team
  • Leading Marketing Managers in development of messaging, lead generation activities, and collateral development
  • Developing and managing end-to-end marketing for our Revenue Cycle Management solutions, which include software products, consulting and outsourced services
  • Acting as a Marketing liaison and working in conjunction with Sales leads to develop and manage execution of comprehensive marketing plans
  • Being responsible for working with operational leads to direct and manage day-to-day operational activities related to campaign reporting and requirements definitions
  • Support payer insights development and utilize these to define appropriate payer marketing promotional tactics
  • Support development of payer value proposition and payer messages for each target segment in partnership with agency of record and MMGA matrix teams
  • Coordinate actions with the agency of record and integrate plans across key customer segments to synergize efforts where appropriate
  • Manage the development of customer facing and multichannel marketing promotional interventions for payers (includes account manager promotional materials, customer programs, e-tactics, journals, etc) including training coordination and implementation guides
Qualifications for portfolio marketing manager
  • Medical device, biotechnology or pharmaceutical industry experience strongly preferred
  • Must be able to confidently, and effectively interact with healthcare professionals such as surgeons, nurses, purchasing managers, hospital executives
  • 3+ years marketing and/or related sales experience preferred
  • A university graduate
  • Minimum 5 years' B2B (product) marketing experience including segmentation, targeting, positioning and value proposition development, preferably in house
  • Experience in outsourcing / global business services preferred (especially compliance, finance or accounting in nature)
4

Portfolio Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of portfolio marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for portfolio marketing manager
  • Manage the day-to-day relationship with creative and media agencies in the development of enterprise go-to-market strategy, inclusive of strategic briefings, creative development and reviews, plan execution, socialization, and measurement
  • Collaborate with regional marketing and brand teams to activate enterprise go-to-market strategy effectively, acting as key point of contact to ensure brand consistency
  • Brief and inform cross-functional teams across the organization on enterprise go-to-market strategy, including but not limited to Brand Marketing, Regional Marketing, Internal and Portfolio Communications, HR, Global Commercial Services, Partnerships and Sponsorships, Digital Messaging, Digital Acquisition
  • Act as the subject matter expert on enterprise media strategy, managing creative rotation and channel optimization throughout the customer journey to effectively target consumers to drive awareness and conversion
  • Manage ongoing brand tracking, media performance and optimization, test and learn plans, and overall campaign reporting
  • Be an excellent story teller with the ability to translate sophisticated and complex security technology into clear, compelling, and memorable stories of customer value
  • Develop go-to-market product and launch strategies with colleagues in corporate marketing, product management and sales/partner enablement to deliver high-impact, integrated programs result in increased awareness, market penetration and pipeline growth
  • Create content including datasheets, presentations, white papers, demos, blogs, webcasts, web content and sales/partner enablement
  • Execute market strategies and tactics as assigned with our international ecosystem of acquisition and alliance partners
  • Work closely with the Customer Marketing group to execute global campaigns to Slate customers to drive benefit reinforcement, retention and upgrades
Qualifications for portfolio marketing manager
  • Great written and verbal communications skills, presentation and gravitas, able to manage internal and external stakeholders such as sales teams, marcomms
  • Software and services marketing experience is preferred
  • Ability to deeply understand and profile line-of-business audiences – their needs, wants, beliefs, how and when they learn about software and how it can solve their business problems
  • Act as interface between Global Crop and SOU
  • Develop & drive the strategy for Corn in Brazil in accordance to the global crop directives
  • Fosters the development of key R&D projects
5

Portfolio Marketing Manager Job Description

Job Description Example
Our company is looking for a portfolio marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for portfolio marketing manager
  • Manage the portfolio budget with focus on expense optimization and identification of operational efficiencies
  • Develop and gain acceptance of the current and future state of services product portfolio
  • Leverage market intelligence data and analytics to make informed decisions regarding products and services including customer targeting and effectiveness of services products and packages
  • Develop value propositions and positioning to execute on the marketing strategy for our current and new Services product portfolio and packages by collaborating with Digital Engagement, Professional Education, Market Economics/Access and Product Branding
  • Drive marketing innovation to support strategic priorities of services portfolio ensuring go-to-market alignment with internal organizations
  • Provide Governance over new opportunities and test effectiveness against current services portfolio, creating strong business cases for new product opportunities
  • Identify marketing specifications to support new product development and commercialization
  • Track services product lifecycles for competitive trends, forecast and commercial rollout
  • Use analytics to drive customer awareness and adoption of services products
  • Generate and distribute reports to management as necessary
Qualifications for portfolio marketing manager
  • Proposes & manages the budget/priorities and needed resources for the assigned cost center
  • Provides strategic and portfolio management support to LAN/LAS
  • Direct future portfolio development and investments
  • Coordinator between 5 year Strategic plan and short term implementation consistency
  • Technical (field trials ) and Branding experience
  • Record of successful management of people/processes/ territory

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