Consumer Marketing Manager Resume Samples

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DS
D Shields
Delta
Shields
55842 Jean Ramp
San Francisco
CA
55842 Jean Ramp
San Francisco
CA
Experience Experience
05/2015 – present
Chicago, IL
Senior Consumer Marketing Manager
Senior Consumer Marketing Manager
05/2015 – present
Chicago, IL
Senior Consumer Marketing Manager
05/2015 – present
  • Analyze results and make changes to execution plans for improved campaign performance and ROI
  • Steer the integral product development (IPD) process from start to end, taking initial ideas through to product development and market introduction
  • Working with internal and external creative resources to develop new creative strategies, ideas, offers and executions
  • Responsible for content development, overall UX for Invisalign.com and JIRA management
  • Develop and execute SEO strategies in partnership with our SEO teams
  • Collects and analyzes market information w.r.t. to mid/long term market developments to make a winning 4P strategy and G2M plans for all key markets
  • Analyzing campaign performance and optimizing based on acquisition and engagement goals and using performance data to drive decision making
06/2011 – 03/2015
Houston, TX
Global Consumer Marketing Manager
Global Consumer Marketing Manager
06/2011 – 03/2015
Houston, TX
Global Consumer Marketing Manager
06/2011 – 03/2015
  • Drive the strategic direction and vision for global brand packaging, and lead the development of packaging throughout the year to ensure an optimized brand presence and performance
  • Write creative briefs and collaborate with necessary cross-functional team members to ensure all briefs are complete and well-rounded
  • Develop global guidelines, toolkits and marketing style guides as necessary to ensure executional clarity and continuity across regions
  • Partner with internal and external creative teams to ensure delivery dates are met, creative process is handled in allotted number of review rounds, kept in scope and key stakeholders are brought in at the correct points in time to review the work as necessary
  • Act as the day-to-day contact and liaise with internal cross-functional partners as relevant to project work streams
  • Establish and maintain strong partnerships with respective Product Development, Merchant and Design colleagues, and Creative and Project Management teams
  • Support development of seasonal integrated marketing plans
01/2009 – 05/2011
Boston, MA
Consumer Marketing Manager
Consumer Marketing Manager
01/2009 – 05/2011
Boston, MA
Consumer Marketing Manager
01/2009 – 05/2011
  • Plan, coordinate and execute merchandising initiatives including testing, measuring, and shifting execution based on results
  • Prepares industry, market, retailer, and brand performance and financial reporting using a multitude of data resources; identifies and communicates both macro and micro trends and opportunities. Proficiency in usage of various databases including Nielsen Answers/One Light, Euro panel World Panel Online, Millward Brown Equity Trackers, Euromonitor, Mintel, and more
  • Manage co-marketing budget, forecasting, and reporting on a monthly basis
  • Developing new sources of business and creating partnerships, sponsorships, and co-branding opportunities that increase sales and garner new customers
  • Campaign Management - Conduct fully managed consumer campaigns on behalf of our clients. Ensuring campaign readiness and ease of client access will oversee and help implement all phases of the campaigns. Will ensure asset upload and testing in marketing portal, will review client proofs and distribution lists, and will work closely with the portfolio consultant team, applying client feedback to inform future campaigns strategies
  • Strategic development, direction and execution of digital communications to support the Cardholder value prop related to key initiatives
  • Marketing Communications - Develop marketing communications to announce campaigns and communicate programming with internal partners
Education Education
Bachelor’s Degree in Marketing
University of Virginia
Bachelor’s Degree in Marketing
Skills Skills
  • Expected to be knowledgeable of market and industry trends, competitors, and leading customer strategies
  • Detail oriented and good interpersonal skills
  • Strong project management skills and ability to work across multiple client engagements
  • Your highly entrepreneurial mindset and real aptitude for business motivate and inspires your environment and creates momentum behind your ideas
  • Strong collaboration & project management skills
  • Ability to make and defend marketing budgetary decisions based on results
  • Ability to travel up to 50% of the time
  • Good creative judgment & agency management skills
  • Collaborative – able to seamlessly work through others to achieve and deliver
  • Self-starter, someone who is hands-on, enjoys a fast-paced environment, can manage multiple detailed projects at a time and make them happen
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1

Digital Consumer Marketing Manager Resume Examples & Samples

  • Develop marketing strategies and implement programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive new subscriber acquisition and lead generation. Collaborate with internal sales, editorial, product and technology partners to gain buy-in and drive execution
  • Partner with local marketing teams across Gannett to implement customized programs in each market within your region
  • Drive social media strategy to drive audience growth and generate leads, partnering with editorial
  • Manage reporting against subscription goals driven through digital marketing. Work with internal analytics and finance teams to define and develop monthly forecasts, detailed campaign reports and weekly dashboards. Optimize marketing programs based on channel performance. Communication results to stakeholders within the organization
  • Partner with internal IT teams to drive the implementation of new digital capabilities and infrastructure to support subscription sales and audience growth
  • Manage relationships with media and creative agencies and technology vendors
  • 7+ years of digital marketing experience including media planning and buying, with a proven track record of successfully managing and executing SEM, display media and email campaigns to drive subscriber or traffic acquisition. Knowledge of how to use DSPs, email platforms and landing page creation tools
  • Proven experience managing social media as a marketing channel
  • Well versed in Google Adwords
  • Experience using market research and data from Google Analytics, Omniture, Comscore and other mobile and/or social media analytics to inform media strategy
  • Highly analytical with ability to measure and report results
  • Proficient in Excel, with ability to quickly learn new software programs
  • Demonstrated success in building strong relationships and managing vendors and agencies
  • Innovative thinker with a passion for keeping on top of evolving trends and technologies in digital media
  • Exceptional written and verbal communication skills, with the aptitude to explain detailed information clearly and concisely
  • Strong organizational and planning skills with the capability to manage multiple projects at once
2

Senior Consumer Marketing Manager Resume Examples & Samples

  • Accountable for the creation of concise creative briefs and customer journeys designed to turn prospects into buyers
  • Developing new sources of business and creating partnerships, sponsorships, and co-branding opportunities that increase sales and garner new customers
  • Analyzing results of previous promotions to identify successes and failures and develop next actions and recommendations based on these results
  • Creating subscription volume and revenue and promotion expense budgets and forecasts for each channel of sale managed
  • College degree required
  • 5-10 years direct marketing, consumer marketing, or product manager experience required. Brand marketing a plus. Digital marketing experience, including social media marketing preferred
  • Ability to generate new ideas, focus on innovation and think strategically
  • Very strong writing and presentation skills necessary. In addition, experience developing marketing presentations and materials used to attract partners or launch new business relationships focused on increasing sales
  • Strong organizational skills with attention to detail. Strong analytical skills and understanding for interpreting marketing performance
  • Familiarity with standard software: Word, PowerPoint, Keynote, Excel, Adobe Acrobat
  • Detail oriented, organized and ability to manage multiple projects and priorities
3

Consumer Marketing Manager Resume Examples & Samples

  • Working with internal and external creative resources to develop new creative strategies, ideas, offers and executions
  • Leverage customer insight data and research to refine promotions and marketing activities
  • Creating concise creative briefs and customer journeys designed to turn prospects into buyers
  • Developing presentations to showcase concepts and sell-in ideas
  • Creating marketing plans to ensure that promotions are executed correctly, on time, and with the appropriate tracking codes
  • Ensure tight campaign linkages across paid and owned media, including social media and house websites
  • 3-5 years direct marketing, consumer marketing, or product manager experience required. Brand marketing a plus. Digital marketing experience, including social media marketing preferred
4

Consumer Marketing Manager, Brazil Resume Examples & Samples

  • Plan and execute local partnerships with media/publishers. This role will be responsible to map the opportunities, identify new partners, close the deals and keep the relationship with the partners. Also this role should look for best practices, implement innovative partnerships and keep improving our existing deals
  • Plan and execute local partnerships with the different music festivals and cultural events in Brazil. This role will be responsible to identify opportunities and implement the partnerships
  • Build, analyze and share learnings, reports, consumer insights and competitive analyses to improve marketing strategies
  • Support the daily activities to manage integrated marketing campaigns (i.e. manage activities to integrate brand, communication and media plans, define agendas, templates and way of working among the different stakeholders, PR, LR, Browse…)
  • Support budget planning and budget control
  • Manage Media KPI´s and establish tracking process to guarantee learning’s and improvements around media processes
  • Work collaboratively and integrated with the different stakeholders
5

Consumer Marketing Manager Resume Examples & Samples

  • Experience in continuous improvement of marketing campaigns to drive ongoing improvements in key Consumer KPIs
  • Proven Consumer Acquisition experience both Direct and Digitally (including re-targeting, cross sells, SEM, display and prospecting)
  • Championing the customer and be the “voice of the consumer” in Product and Customer Service liaison
  • Strong Marketing Communications
  • Successful track record in working cross functionally & building effective working relationships
  • Strong understanding of and track record in identifying, influencing and impacting levers of the customer funnel
  • Highly analytical and comfortable with business cases, reporting and analysis
6

Digital Consumer Marketing Manager, Mclean Resume Examples & Samples

  • Develop marketing strategies and implement programs across multiple digital channels including, email, display media, social media, mobile and other innovative media channels to drive new subscriber acquisition and lead generation. Collaborate with internal sales, editorial, product and technology partners to gain buy-in and drive execution
  • Drive email and lead generation strategy to drive audience growth and generate leads, partnering with the consumer insights team
  • Manage reporting against subscription goals driven through digital marketing. Work with internal analytics and finance teams to develop insights from campaign performance reports. Optimize marketing programs based on channel performance. Communicate results to stakeholders within the organization
  • Utilize data as a key means for developing new marketing strategies and implementing new tactics
  • Collaborate with internal marketing partners to develop holistic creative campaigns that touch customers throughout every point in their lifecycle. Shepherd the creation and implementation of consistent sales messaging throughout all digital communication
  • Partner with the marketing operations team to drive the implementation of new digital capabilities and infrastructure to support subscription sales and audience growth
7

Consumer Marketing Manager Resume Examples & Samples

  • Strategic development, direction and execution of digital communications to support the Cardholder value prop related to key initiatives
  • Perform strategic and tactical aspects of e-marketing initiatives and campaigns
  • Compose and maintain program plan, project schedule/timeline, creative briefs, and other project-related materials
  • Serve as the primary program/project manager maintaining positive client relations
  • Manage the creative and data approval process
  • Manage legal and compliance requirements for e-marketing initiatives and campaigns
  • Manage project budgets and deliver program results to Senior Management
  • Communicate with all departments to effectively maintain and execute marketing programs for both online and offline communications
  • Ensure creative direction and overall objective is maintained throughout project
  • Supervise the production process for both e-mail (and designated offline) initiatives
  • Monitor program results. Manage and assist the analytics team in preparing weekly, monthly and final program results
  • Bachelor's degree OR in lieu of degree, a high school diploma and 10 years of experience in Marketing
  • Minimum 8 years of work experience in the Marketing field to include: 5+ years of email campaign strategy and execution
  • Strong process and project management skills with successful experience influencing and leading cross functional teams
  • Able to work in a fast paced environment and manage multiple projects
  • Positive, high-energy attitude with a passion for eMarketing
8

Consumer Marketing Manager Resume Examples & Samples

  • Help design and execute marketing efforts on multiple platforms
  • Pull marketing data from internal tools including Claritas and Scarborough to create marketing campaigns
  • Create circulation reports which detail the success or failure of our sales and retention efforts. Be able to spot trends and make recommendations to management
  • Coordinate with internal customers as well as outside vendors in the execution of all campaigns
  • Set up test campaigns, as necessary to ensure that all retention steps are administered
  • Complete special projects as assigned
  • Work independently with little direct supervision
  • Full understanding of our audineces is required
  • Meet all production expectation
  • Maintain and analyze detailed reports summarizing the efficiency of our retention efforts
  • Previous direct mail / direct marketing experience is essential
  • The successful applicant will have previously managed successful mass-market and target-marketed mailers and direct sales pieces
  • Previous experience tracking sales and market trends is a plus
  • College diploma or equivalent related experience
  • C. skills, working within a Windows environment
  • Outstanding time management skills and the ability to prioritize
  • Experience in reading standard marketing reports such as Claritas or Scarborough
  • Outstanding Microsoft Excel experience is required. Microsoft Access skills are a plus
  • Outside sales and/or presentation skills a plus
9

Consumer Marketing Manager, Senior Resume Examples & Samples

  • Develop and drive adoption-focused marketing relationships with a selection of Fiserv’s largest bank or credit union customers
  • Work with the Integrated Payments Strategic Client Partnerships to develop strategic roadmap plans, gather key learnings from executed marketing programs and align activities with ongoing contract outlines and budgets
  • Partner with Fiserv’s account management team and our clients’ product, strategy, and marketing leaders to develop mutual plans to increase ePayments product usage and adoption
  • Serve as a consumer-marketing expert, providing marketing consultation to assigned banking clients regarding online and off-line strategy, as well as marketing plan development and execution
  • Synthesize and present research learnings, prior program learnings and best practices to drive actionable marketing and operational improvements to enhance the consumer experience to drive adoption and usage
  • In dealing with specific cases, responsible for budget management of co-op marketing funds to assure effectiveness of any budgetary spend
  • 7-10 years of direct or related experience in complex marketing of consumer products, consumer financial services, consumer technology or online/mobile services
  • Experience in a client-facing role with demonstrated strength in consultative client management (account management background highly desirable)
  • Track record of success leading cross-functional teams and ability to develop collaborative internal and external relationships
  • Digital marketing
  • Omni-channel marketing strategy
10

Consumer Marketing Manager Resume Examples & Samples

  • Degree in Business Administration, Marketing or equivalent. Post Graduation or MBA will be a plus
  • Minimum 5-7 years of relevant work experience with background in Marketing, especially in Social Media, Advertising and CRM. Experience in retail environment will be a plus
  • Excellent written and oral communications, excellent presentation skills, ability to communicate with multiple cultures and at senior levels with retailers, senior and international management
  • Ability to work in an entrepreneurial environment
  • Fluent English with excellent communications skills written and oral
11

Consumer Marketing Manager Resume Examples & Samples

  • Bachelor's degree in Marketing or related discipline
  • Business oriented, result oriented
  • Well organized, time management and attention to details
  • Good communications skill in English and Vietnamese, both written and oral
  • Able to deliver in tight deadline and high pressure
12

Client Consumer Marketing Manager Resume Examples & Samples

  • Develop and drive mobile, online and digital banking marketing relationships with a select base of financial institution clients
  • Develop mechanisms to track implementation of recommended marketing tactics, follow up with client contacts, and report progress to management
  • Partner with Fiserv’s account management team and our clients’ product, strategy, and marketing leaders to develop mutual plans to increase mobile and digital product usage and adoption
  • Engage with our clients’ marketing leaders through webinars, phone calls, and face-to-face meetings to encourage implementation of marketing strategies aimed at increasing mobile and digital adoption
  • Serve as client’s first line of contact in assisting with implementation of marketing tactics
  • Coordinate with internal team members to ensure client’s needs are met
  • Develop and conduct adoption-oriented, client-facing marketing webinars on both a routine and ad-hoc basis
  • Present on consumer marketing and adoption topics at client conferences to socialize programs, tactics, and services available to clients
  • Maintain a results-oriented focus on internal goals
  • Ability to report up to and consult with senior management on financial institution program results and go-forward plans
  • Work Experience in Account management / Marketing / Advertising
  • 6+ years of direct or related experience in complex marketing of consumer products, consumer financial services, consumer technology or online/mobile services
  • Experience in a client-facing role with a strength in client management
  • Experience in digital marketing practices required. Experience in direct response marketing a plus
  • A track record of success in building cross-functional team relationships and ability to develop collaborative internal and external relationships
  • Strong project management skills and ability to work across multiple client engagements
  • Detail and task oriented, responsive and ability to effectively multi-task
13

Consumer Marketing Manager Resume Examples & Samples

  • Head of Marketing - Primary, D2L, Clinical
  • Other marketing functions
  • Have a solid marketing background with a previous experience in a similar role
  • Consumer Marketing, with examples of having executed successful multi-channel campaigns, with above-the-line elements such as outdoor, radio, press, and across all other digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, PR, etc.)
  • Strong brand development and management experience is key as is a solid understanding of customer segmentation and targeting to maximise commercial results
  • Proven campaign management experience, including budget management and ROI analysis
  • A pro-active hands-on approach, with the ability to work on both strategic and tactical levels
  • Strong organisational skills and the ability to plan and prioritise work effectively
  • Competitor analysis
14

Consumer Marketing Manager Resume Examples & Samples

  • Manage NVIDIA Game Ready Campaign and establish standardized framework to promote GeForce GTX Enthusiast GPU messages to gamers through joint marketing efforts
  • Work closely with partners, game developers, NVIDIA sales team to ensure NVIDIA Partner Network buy-in support and drive upsell for key title launch
  • Create game contents with focus on GPU recommendation, game ready driver and Gameworks and distribute through various channels to generate awareness
  • Build effective merchandising solution with eTail team and tools that drive upgrades and ASP lift
  • Amplify market voice through NVIDIA Partner Network and digital marketing tools
  • Coordinate with internal & external partner cross function teams in plan and execution
15

Senior Consumer Marketing Manager Resume Examples & Samples

  • Strong analytical marketing or related capabilities (e.g. not purely promotional), including focus on program results, including ability to identify of areas of opportunity for continuous improvement
  • Expertise in sophisticated digital marketing practices required. Experience in direct response marketing a strong plus
  • Ability to develop strategic programs that encompass customer experience across multiple channels, are informed by past metrics for success and set up to be measured effectively
  • Ability to make and defend marketing budgetary decisions based on results
  • Excellent written, verbal and presentation skills
  • 25%
16

Associate Consumer Marketing Manager Resume Examples & Samples

  • Supporting Product Marketing on strategy for all marketing campaigns
  • Working closely with Creative and providing direction and feedback on work
  • Collaborating with other areas of marketing, including Email and Direct Mail Planning and Execution teams
  • Performing p/(1) analysis
  • Development of test plans and campaign planning documents
  • And other ad hoc projects and analyses as required
  • Bachelor degree in Marketing, Communications or related area
  • 1-3 years work experience in a related field
  • Has successfully managed multiple projects in a fast-paced, team-oriented environment
  • Strong organizational skills and high attention to detail
  • Excellent communication skills and the ability to build positive working relationships
  • Ability to learn other computer based programs/systems
  • Direct Marketing experience a plus
17

Senior Consumer Marketing Manager Resume Examples & Samples

  • Managing marketing plan from identifying objectives to working with agencies or internal resources in developing, executing and evaluating program
  • Deriving consumer insights from multiple data sources and applying to marketing initiatives
  • Working collaboratively with UX and other marketing disciplines to move forward marketing plans
  • Leading agency partners by providing clear feedback and direction
  • Analyzing brand and program performance using internal and external data sources and proactively developing action plans
  • Managing timeline and budget for initiatives
  • Maintaining a close eye on consumer trends to continue to innovate and improve marketing mix
  • Effective in building consumer brand and driving business results using marketing strategy and multi-faceted marketing mix
  • Solid understanding of how to derive consumer insights from research and data to develop marketing strategy and plans
  • Fluent in designing, executing and evaluating consumer marketing programs
  • Proven track record of working effectively with matrix organization
  • Excellent critical thinking and analytical skills
  • Strong leadership, interpersonal communication, and project budget management skills
  • Adept at recognizing business issues/opportunities and developing objective and solutions that take into account linkages and dependencies
  • Demonstrated ability in setting and delivering priorities
  • 5-8 years experience in consumer brand marketing required
  • A Bachelors degree is required. MBA preferred
  • Marketed brands in multiple consumer categories such as Consumer Packaged Goods, Consumer Durables, Consumer Banking/Financial Services, ecommerce, P&L experience preferred
  • Advertising creative and media agency management from client side
18

Consumer Marketing Manager Resume Examples & Samples

  • 7+ years of direct or related experience in complex marketing of consumer products, consumer financial services, consumer technology or online/mobile services
  • Experience in a client-facing role with demonstrated strength in consultative client management and experience presenting via WebEx and in person (account management background highly desirable)
  • Large account management
  • Data analytics
19

Senior Consumer Marketing Manager Robotics Resume Examples & Samples

  • Steer the integral product development (IPD) process from start to end, taking initial ideas through to product development and market introduction, including communication
  • Interact with various disciplines including Innovation, Technology & Development departments, internal and external design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations
  • Help to extend the lifecycle of existing products by contributing with your marketing views
  • Interact on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs
20

Consumer Marketing Manager Resume Examples & Samples

  • Work closely with all APAC markets, Regional marketing, Global Consumer Marketing, Regional Corporate Online, and Regional Corporate CRM to develop and execute new media strategy (i.e., digital marketing, social media, advertising, CRM, and e/m-commerce) adapted to each market
  • Drive the development of locally-relevant digital content by working with Global team, local affiliates and digital agencies, with a special focus on China and Hong Kong, where our digital eco-system is most developed
  • Work closely with Regional digital agency and Global digital team to lead and develop China eco- digital yearly plan (we chat & weibo)
  • Help to streamline and improve efficiency of our current social media content calendar process to dramatically improve our digital agility and speed-to-market
  • Consolidate and manage all APAC new media market requests (i.e., digital marketing, social media, advertising, and e/m-commerce). Help to write and coordinate all APAC new media creative requests
  • Manage and track timelines and key project milestones for APAC social media projects, ensuring all deadlines are met and markets, regional marketing, global consumer marketing and regional corporate online are on track
  • Lead and attend all NY social media status calls, providing insight into project management and delivering solutions for difficult production and marketing problems
  • Manage and lead monthly markets status call, reviewing social media markets calendar and strategy. Manage and lead weekly status with Regional teams, providing information on project’s status
  • Regular sharing of best practices and key-learning among markets to help elevate the level of executions
  • Develop and distribute monthly APAC Marketing Analysis with all APAC social media performances
  • Competitors analysis (Beauty and Fashion)
  • University Degree, preferably in Marketing / New Media-related area
  • Minimum of 8 years working experience
  • Minimum 5 years relevant working experience in a similar capacity, preferably in the FMCG/luxury or cosmetic industry or with regional exposure. Position requires related experience in social media, CRM, online or advertising either at interactive agencies and/or online marketing division for consumer brand
  • Preference given to those with significant experience in digital marketing in Asia (particularly China)
  • Personal blog or any social media activities that can be shared a plus
  • 20% Travel is required
  • Ability to speak other local languages such as Chinese would be advantageous
21

Consumer Marketing Manager Resume Examples & Samples

  • University degree or MBA qualified in a relevant subject area (for example business/strategic marketing, economics)
  • 2-3 years’ experience in an international business environment, preferably in the field of consumer marketing, product market introductions, marketing communications and portfolio management
  • Experience in the field of business development, shopper marketing, digital marketing activation
  • International business or study experience preferred
  • Your highly entrepreneurial mindset and real aptitude for business motivate and inspires your environment and creates momentum behind your ideas
22

Senior Consumer Marketing Manager Resume Examples & Samples

  • Develop relevant Shaving propositions and associated marketing strategies for the shaving portfolio for the China market based on local consumer insights
  • Leverage global shaving propositions into the China market
  • Create and roll out marcom campaigns for shaving China
  • Key Performance Indicators for the job holder
  • Revenue / Market share per category
  • Integral Gross Margin for category
  • Quality of New Product Introduction deliverables
  • Project-based (Project milestones / MIP compliance)
  • Tasks of the job holder
  • Integral launch of new shaving propositions: insight generation, I&D briefing, business case development, management of the cross-functional matrix during the proposition development (I&D, Design, Quality, Supply, Marcom)
  • Launches products into the market by ensuring high-quality and timely delivery of: product, packaging, online deliverables (online rating & review ), trade presentations, marcom materials etc
  • Aligns with Commercial Organization China on new product introductions and marketing activation
  • Ensures propositions are relevant for China as well as any other global markets interested in China propositions (mainly Asia-Pacific region but rest of world as well)
  • Selects the right global propositions for introduction into the China market and executes the product launch
  • Initiates and briefs relevant consumer research to deepen the understanding of Chinese shaving consumer needs and habits
  • Initiates and briefs relevant marcom campaigns to increase awareness, preference and purchase in relevant target groups
  • Competencies of the job holder
  • Experience in working in international environment and global project teams
  • International study or working experience a ‘plus&#8217
  • Plans and executes projects for business results
  • Very good communication and presentation skills
  • Manage stakeholders in matrix organization
  • Native Mandarin speaker, fluent in English
23

Consumer Marketing Manager Resume Examples & Samples

  • Optimizing the EMEA retail marketing strategy, the positioning on the market, and the allocation of the marketing budget across countries, retailers and distributors
  • Coordinating with other segments (Online, Telco’s and OEM partners), and global teams for an integrated approach to the consumer market
  • Liaising with other teams (sales, product marketing, global teams, brand, manufacturing, online marketing) to balance WW strategy information and EMEA requirements
  • Supporting the EMEA team for retail monetization best practices and for EMEA launch of new products (monetization, messaging, positioning)
  • Working with sales, distributors and resellers/retailers on a comprehensive regional marketing plan to drive the retail business and hit the sales target in the region
  • Working with McAfee teams and external agencies to ensure all programs are executed
  • Understanding how the market is changing and what are the key drivers for the success of McAfee products, advising on best marketing activities at their point of sales and on their media, prioritizing activities based on ROI and secure funding
  • Coordinating local budgets and marketing plans and work with sales managers on ensuring budget is properly allocated and used
  • Working with PR teams on raising awareness of McAfee retail products, leveraging positive product reviews and organizing regional events for training and trade shows in alignment with sales and Intel
24

Senior Consumer Marketing Manager Resume Examples & Samples

  • Minimum 8 years of experience in a global business environment, preferably in the field of consumer marketing, sales, product market introductions or marketing communications
  • Minimum 5 years of experience in Brand Management/Product Management within CPG/FMCG, including Upstream Marketing management
  • Demonstrated ability to drive Value Proposition creation (Canvass) and go to market strategy for new to the world product categories/business models
  • Entrepreneurial spirit with a CAN DO attitude and ability to take full ownership
  • Experience in Connected devices / IoT development
  • Understanding of B2B channels, Endorsement Marketing, and Professional Marketing
  • International business experience (abroad)
  • Familiarity/experience with Lean Management
  • Experience within Dentistry, Medical Devices, or Pharma
25

Consumer Marketing Manager, Amazonsmile Resume Examples & Samples

  • Creating and optimizing the Marketing Strategy
  • Owning the end-to-end development and execution of website, email, and social media marketing programs
  • Coordinating creative asset production (in partnership with the design team)
  • Closely liaising with other teams (Customer Service, Public Relations, Analytics, Finance, Legal, Global Consumer Marketing, and other global teams) to ensure successful execution of marketing initiatives
  • 5+ years of marketing, site merchandising and/or digital marketing experience
  • Experience in marketing to (or on behalf of) charitable organizations
  • Proficiency with HTML and XML, and the ability to learn our in-house analytical tools quickly
  • Competency with SQL
26

Junior Consumer Marketing Manager Resume Examples & Samples

  • Experience with product development and product launches
  • Experience with translating market research and shopper insights into product concepts and new propositions
  • Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple & diverse markets
  • A consumer focused toward product creation and natural affinity for consumer products
  • Experience with working with sales and retail is advantageous
27

Consumer Marketing Manager Resume Examples & Samples

  • Develop strategy and tactical plans to achieve desired level of member engagement in Wellness Coaching programs and the larger Prevention product suite; identify target audience, develop test strategy, and methods for identification and outreach modalities (direct mail, email, phone, online, workplace, etc.)
  • Anticipate customer (product) and marketplace needs and proactively develop solutions to meet them
  • Identify and drive cross promotional / integration opportunities across the Prevention product suite to drive activation and efficiencies
  • Manage Product, Consumer Solutions Group (CSG), UnitedHealthcare (UHC) and Alere to ensure open communications and those expectations are clearly defined and managed
  • Define standard member marketing materials and touch points for the assigned member population
  • Determine timing and frequency for engagement. Monitor results and modify strategy accordingly. Manage overall engagement reporting, analytics and impact. Apply learning's to ongoing marketing strategy evolution
  • Lead through change by developing and piloting new consumer engagement approaches / programs
  • Lead and coordinate consumer research required to gain member insight
  • Develop campaign creative briefs, providing consumer positioning, as well as copy and design direction to creative staff
  • Develop and present support communications and training materials for sales, account staff and RFP content teams to drive campaign participation and provide accurate program representation
  • Execution
  • 5 years of Consumer Marketing experience
  • 5 years of experience leading large Marketing campaigns or projects
  • Proven ability to execute strategic marketing plans with strong attention to detail
  • Works independently with minimal direction; demonstrated willingness to challenge the status - quo
  • Results - driven. Demonstrated ability to manage and prioritize deliverables
  • Strong financial acumen; can create and manage Marketing budgets
  • Consistently demonstrates proactive problem - solving ability and analytical thinking skills
  • Comfortable and adept at working in large organizations with matrix organizational structures
  • Proficient in Microsoft Office Suite. (Word, PowerPoint, Excel)
  • Healthcare experience
  • Experience with SalesForce Journey Builder tool
  • Experience with MS Visio
  • Experience with Social Media Marketing
28

Consumer Marketing Manager Espresso Resume Examples & Samples

  • If new developments are needed, run the Integral product development (IPD) process from start to end, taking initial ideas through to product development and market introduction
  • Interact with various disciplines including Innovation, Technology & Development departments, international sales organizations, internal and external design agencies, manufacturing units or external suppliers, marketing management and marketing communication
  • Master degree in Business Administration, Marketing or related fields or MBA
  • Min. 0 - 3 years of work experience in marketing / brand management of consumer products including life cycle management
  • Proven experience or interest in global consumer / retail brands with a demonstrated ability to work with multiple and diverse functions and cultures
  • Strong interest in product development and product launches
  • Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically
  • Ability to collaborate with local marketing and sales teams, and create network within the organization
  • Ability to speak Italian
29

Consumer Marketing Manager Resume Examples & Samples

  • Minimum 5 years of experience in a global business environment, preferably in the field of consumer marketing, sales, product market introductions or marketing communications
  • Minimum 3 years of experience in Brand Management/Product Management within CPG/FMCG, including Upstream Marketing management
  • Demonstrated customer relationship skills, with the ability to work successfully in a matrixed organization
  • Demonstrated capability to work in high performing, cross-functional teams
  • Familiarity with process improvement practices
  • Demonstrated strengths in analytical thinking and problem solving
  • People management skills and/or experience in training new employees
30

Consumer Marketing Manager Resume Examples & Samples

  • Work with cross-functional partners to develop dynamic, multi-channel patient programming that executes on the brand strategy and maximizes education of disease state, emerging trends and product information
  • Evaluate and leverage new technologies to deliver content to new and existing patients
  • Work with customer facing teams to identify and partner with emerging patient and HCP experts in the IBD community who will provide counsel on new trends and programming to enhance the patient experience
  • Assess needs and develop training content to prepare customer facing teams to clearly articulate patient services and key patient-related content
  • Identify Regional and National association patient-engagement opportunities and partner with the Manager for Conventions and Associations to execute
  • Identify needs for patient advisory board activity and develop plans to ensure optimal execution of patient advisory board meetings
  • Partner with agency and help manage relationship to get best thinking and execution of plans
  • Support brand team counterparts, contribute to a positive team culture and uphold the Takeda values and principles
  • Bachelor’s Degree; MBA preferred
  • Minimum of 5 years in sales, marketing, or related commercial function in the pharmaceutical or healthcare industry
  • Strong understanding of pharmaceutical guidelines and regulations
  • Patient-centric approach
  • Highly organized
  • Vendor management
  • Budget management and analytical skill set
  • Patient marketing
31

Consumer Marketing Manager Resume Examples & Samples

  • Develop market strategy (current portfolio) and plan (new market development), including segmentation and milestones. Plan should extract maximum long term value from market, consistent with business strategy
  • Identify, asses and validate new market segments and applications and prepare for the market entry (Go-to-Market Plan and/or Launch Plan)
  • Synthesize market data from multiple segments to form competitive intelligence and identify game changing opportunities leveraging technology competencies
  • Identify strategic customers within the market, and determine how to match products / applications with customer needs
  • Evaluate and propose innovative solutions for commercial problems in order to establish long-term relationships with strategic customers
  • Collaborate with R&I and Product Managers to identify, select and manage new projects including new products or applications
  • Stay abreast of market demands, trends and regulations
  • Provide market assessments of all products, coordinating with other BD Teams as needed
  • Monitor and communicate global competitive activity in the Consumer market
  • Look for new markets within the Consumer community to investigate for potential market entry
  • Collaborate on global marketing and communications, as appropriate
  • Communicate the price, product and promotion policies within the organization; work with PM’s for global coordination of pricing activity for key market areas
  • Develop and maintain appropriate sales and market support tools for key market areas; implement with training
32

Senior Consumer Marketing Manager Resume Examples & Samples

  • Develops core brand consumer message architecture aligned to franchise's strategic priorities and patient needs
  • Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix, and monitor KPIs of individual tactics
  • Identifies critical design elements for initiatives/ promotions designed to achieve desired Consumer behavior change
  • Makes strategic choices when prioritizing & commissioning tactics from CEMI; collaborates with Multi-Channel Marketing Partners to utilize best practices
  • Establishes and maintains accountabilities for tactical execution and performance
  • At least 6 years experience with increasing responsibilities in marketing
  • Deep understanding of TV and digital channels in pharmaceutical and/or consumer packaged goods (CPG), and how to effectively engage patients
  • Demonstrated ability to drive cross functional alignment and lead matrix teams
  • Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies
  • Ability to clearly and succinctly communicate (verbally/written) at the executive level
  • Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions
33

Senior Consumer Marketing Manager Resume Examples & Samples

  • Creating and optimizing the Consumer Marketing Strategy globally
  • Owning the end-to-end development and execution of consumer marketing programs
  • Coordinating creative asset production (in partnership with the marcomm team)
  • Analyzing campaign performance and optimizing based on acquisition and engagement goals and using performance data to drive decision making
  • Closely liaising with other teams to ensure successful execution of consumer marketing initiatives
  • 5+ years of consumer marketing experience
  • MBA or equivalent degree
  • Experience managing onsite, email and social media campaigns
34

Senior Consumer Marketing Manager Resume Examples & Samples

  • Understand consumer behavior, key consumer barriers to adoption and be able to effectively incorporate insights into the development of an online user experience to drive onsite conversion
  • Responsible for content development, overall UX for Invisalign.com and JIRA management
  • Oversee website analytics, user insights, and content designed to drive lead conversion
  • Lead continuous A/B testing and predictive marketing techniques to drive consumer conversion
  • Collaborate closely with our design agency and internal teams to deliver the appropriate content at the proper time to maximize conversions
  • Develop and execute SEO strategies in partnership with our SEO teams
  • Lead cross- functional teams and collaborate closely with internal and external partners, including agencies
  • Excellent writing and communication skills
  • BS/BA required, preferably in marketing, technology or business related field; MBA in Marketing preferred
  • Minimum of 4-6 years in digital marketing (SEO, Search, Social, blog, email marketing, Online)
  • Website design and analytics experience required
  • Google Analytics required; JIRA experience preferred
35

Senior Digital Consumer Marketing Manager Resume Examples & Samples

  • Lead the global expansion of the uGrow parenting platform and cement it as a leading destination for all new parents
  • Drive global scale and embed in the heart of the Philips Avent eco-system
  • Maximize value creation of engaged users via key touchpoints (CRM, E-Commernce, retail partnerships, etc)
  • Be instrumental of defining and realizing new business models, unlocking Health system, Insurer and Employer opportunities
  • Pioneer new services introduction into the markets
  • Inspire the commercial organizations across the world for creative local marketing activation and work with them in developing the right strategy for each market
  • Interact with various disciplines including Innovation, Technology & Development departments, international sales organizations, internal and external design agencies, marketing management and marketing communication
  • Potential for future growth in grading
36

Consumer Marketing Manager Resume Examples & Samples

  • Manage program pre - and post - enrollment member communications including sales requests, project plans and open issues / action items for legacy Alere, Optum Direct and UnitedHealthcare UHC Community Teams
  • Act as liaison for Product, Consumer Solutions Group (CSG), UnitedHealthcare (UHC) and programs to ensure open communications and those expectations are clearly defined and managed
  • Support strategy and tactical plans to achieve desired level of member engagement in Wellness Coaching programs and the larger Prevention product suite across multiple outreach modalities (direct mail, email, phone, online, portal, workplace, etc.)
  • Leverage and drive cross promotional / integration member engagement opportunities across the Prevention product suite to drive activation and efficiencies
  • Define standard member marketing materials and touch points for the assigned member population to improve operational efficiencies and reducing ad - hoc requests
  • Develop campaign creative briefs as needed, providing consumer positioning, as well as copy and design direction to creative staff
  • Participate in developing support communications and training materials for sales, account staff including UHC to drive campaign participation and provide accurate program representation
  • 5 years of experience leading large Marketing campaigns, marketing operations or projects
  • Proven ability to execute strategic and tactical marketing plans with strong attention to detail and adherence to timelines
  • Ability to translate member positioning, marketing strategy and desired outcomes to internal / external teams
  • Ability to build and maintain strong internal relationships with various cross functional areas and must possess strong interpersonal skills
  • Results - driven. Demonstrated ability to multitask, organize, manage and prioritize projects including time - sensitive client deliverables
  • Experience working in healthcare, Medicaid, medical devices or highly regulated industry experience
  • Experience with Marketing Automation technology
  • Familiarity with integrating teams and systems
37

Consumer Marketing Manager Resume Examples & Samples

  • Define and prioritize marquis list of brands/developers for co-marketing based on research and skill performance data
  • Own marketing relationship with key brands/developers
  • Manage co-marketing budget, forecasting, and reporting on a monthly basis
  • Configure advanced social tools, such as Natural Language Processing, Text Comparison, Topic Modelling, Social Listening, Data Storage and Manipulation, Visualisation etc., where strong domain knowledge is required and/or programming skills are necessary. Build Booleon queries and conduct social listening analysis to fulfil advanced business requests
  • Prepares industry, market, retailer, and brand performance and financial reporting using a multitude of data resources; identifies and communicates both macro and micro trends and opportunities. Proficiency in usage of various databases including Nielsen Answers/One Light, Euro panel World Panel Online, Millward Brown Equity Trackers, Euromonitor, Mintel, and more
  • Skills in use of business data via Tableau, Spotfire, Salesforce, Excel or other related analytical and visualization tools is required
  • Proficiency with leading digital listening and measurement tools, including but not limited to Percolate, Brandwatch, Vizia, Clarabridge, UnMetric, Klear, Affinio, Google Analytics and other leading programs
  • Relevant work experience in consumer or audience marketing - preferably with experience in technology marketing
  • Creative and able to think big to lead innovative marketing execution with brands/developers
38

Senior Consumer Marketing Manager Resume Examples & Samples

  • Define and prioritize list of partners for co-marketing based on research and skill performance data
  • Own marketing relationship with key partners
  • Deliver skill engagement results from co-marketing campaigns
  • Work closely with BD team to pitch co-marketing plans for joint launch campaigns
  • 5+ years of relevant work experience in consumer or audience marketing - preferably with experience in technology marketing
  • German, English fluency
  • Demonstrable, successful history of defining marketing strategy and executional excellence
  • Creative and able to think big to lead innovative marketing execution through partners
39

Consumer Marketing Manager Resume Examples & Samples

  • Campaign Management - Conduct fully managed consumer campaigns on behalf of our clients. Ensuring campaign readiness and ease of client access will oversee and help implement all phases of the campaigns. Will ensure asset upload and testing in marketing portal, will review client proofs and distribution lists, and will work closely with the portfolio consultant team, applying client feedback to inform future campaigns strategies
  • Vendor Management - Will work with vendors, ensuring quality and alignment on campaigns, establishing print and digital timelines and ensuring fulfillment. Will work with agencies and product marketing and product line owners on campaign strategies
  • Team work - Collaborate across disciplines with colleagues across the company to ensure alignment with product objectives, brand standards and product line revenue goals
  • Marketing Communications - Develop marketing communications to announce campaigns and communicate programming with internal partners
  • Market Intelligence and Action Strategies– be the expert on your buyer personas and their buying criteria, understand the planning and decision making cycle of financial institutions, be the expert on competitive marketing strategies and know how to help our clients win market share and increase consumer adoption of our products
  • Minimum 3 years financial services consumer marketing experience
  • Debit or credit card portfolio experience. Experience with both is preferred
  • Direct Mail and Digital Marketing Experience
40

Senior Consumer Marketing Manager Resume Examples & Samples

  • Steer the integral product development (IPD) process from start to end, taking initial ideas through to product development and market introduction
  • Interact with various disciplines including Innovation& Development departments, internal and external Design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations
  • Driving results through cooperating globally with cross-functional teams throughout the full value chain (consumer research, Innovation & development, design, communications, sales organizations, etc)
  • Help to extend the lifecycle of existing products by contributing with your marketing views and passion for the consumer
  • Interact on a regular basis with our marketing teams in key markets and ensure a successful (omnichannel) product launch that fits with the local market needs
  • Manage relationships with external partners for your own portfolio
  • Contribute in shaping the future of floor care by growing fast our flexible cleaning business
41

Consumer Marketing Manager Resume Examples & Samples

  • Act as the custodian and optimization of the Invisalign brand and VI/CI asset
  • Analyze and optimize ROI of co-marketing and consumer marketing activities
  • Provide support to internal team in the training, communication and supervision of consumer marketing events
  • Localize and develop/manage marketing material (collateral, sales aids, tools, training, programs, and consumer cognitive list), identifying suitable vendors for the company’s selection, and liaising with internal teams and external agencies/vendors as appropriate
  • Work closely with sales to determine key targets, marketing tools required, and distribution strategy
  • Provide support to franchisee partner/clinics/doctors to develop and execute Invisalign marketing/brand plan and program
  • Manage and maintain company media material to generate patient demand (pull marketing) and conversion, with particular focus on digital (SEM, social media, company website etc.)
  • Responsible for budget planning and control
  • Perform other duties as assigned
  • At least 10 years of experience in Marketing. Trade Marketing or Client Facing experience is a plus
  • Ideal candidate has work experience in foreign multinational company
  • Strong interpersonal, organizational and prioritization skills are essential
  • Effective communicator (written and oral) in both Chinese and English languages
  • Self-starter, someone who is hands-on, enjoys a fast-paced environment, can manage multiple detailed projects at a time and make them happen
  • Collaborative – able to seamlessly work through others to achieve and deliver
  • Expected to be knowledgeable of market and industry trends, competitors, and leading customer strategies
  • Ability to travel up to 50% of the time
42

Consumer Marketing Manager Resume Examples & Samples

  • 3 or more years of experience in Marketing
  • A Bachelor's degree with Media or Marketing degrees preferred
  • Able to conceive and execute full marketing campaigns from client needs assessment to recapping results
  • Proficient in Microsoft Excel, Powerpoint and Outlook with HTML knowledge preferred
  • A leader that is organized and works well under deadline pressure, with excellent communication skills
  • 1) Conceiving, developing, managing and implementing comprehensive marketing campaigns related to content and product promotion, partnerships and audience development. Overseeing creative work to execute campaigns and reporting results to stakeholders
  • 2) Driving revenue growth through online merchandise sales through www.thepost-dispatchstore.com using comprehensive marketing campaigns, new product development, vendor relationships and budget management
43

Consumer Marketing Manager Resume Examples & Samples

  • Partner with Fiserv’s account management and product teams to develop plans to improve how our ePayments products are configured at our clients, i.e. aligning fees with peers
  • Develop plans that are closely linked to a customers’ online, mobile and physical (e.g., branch and call center) environments and are equally linked to customer experience of each product offered by the financial institution
  • All programs must be measureable and focused on their effectiveness for driving subscriber acquisition, activation and retention of online and mobile banking and payment services
  • Collaborate closely with other internal Fiserv teams to track program analytics, develop agreed upon marketing assets and execute program tactics
  • Minimum 6 years of direct or related experience in complex marketing of consumer products, consumer financial services, consumer technology or online/mobile services
  • Experience in a client-facing role with demonstrated strength in consultative client management (Account Management background highly desirable)
  • Large account management experience, data analytics, and/or Omni-Channel marketing experience preferred
  • Ability to develop strategic programs, including email campaigns, banners, interstitials, and associate engagement that encompass customer experience across multiple channels
  • Strong analytical marketing or related capabilities, including a focus on program results with the ability to identify areas of opportunity for continuous improvement
44

Consumer Marketing Manager Resume Examples & Samples

  • Creating and optimizing Consumer Marketing activities in the US (co-marketing programs with large merchants)
  • Owning the end-to-end development and execution of consumer marketing programs in the US
  • Coordinating creative asset production (in partnership with the marcomm team as well as external agencies)
  • 3-6 years consumer marketing and/or loyalty marketing
  • Experience marketing to consumers across email, web, direct mail, social, retail, and other channels
  • Prior customer lifecycle marketing experience
  • Prior referral and/or affiliate marketing experience
  • Strong analytical skills and ability to use data to optimize marketing programs
  • Ability to manage various projects at once in an ever-changing environment, while working well with and inspiring cross-functional teams
  • Passion for continuous improvement and being the best
  • Ability to learn our in-house analytical tools quickly
45

Assistant Consumer Marketing Manager Resume Examples & Samples

  • Digital, Social & Media
  • Partner with Global Marketing and local market teams to manage the implementation of digital, social and media strategies and deliver consistency in the brand approach and messaging to consumers
  • Lead global digital programs execution in APAC region
  • Oversees global and local contents and stories that encourage action and advocacy. Support Regional content development by directly working with regional agencies to drive local relevancy
  • Assist local market teams in the development and execution of integrated media plan. Target medias includes traditional print, online, social and mobile
46

Global Consumer Marketing Manager Resume Examples & Samples

  • Drive the strategic direction and vision for global brand packaging, and lead the development of packaging throughout the year to ensure an optimized brand presence and performance
  • Write creative briefs and collaborate with necessary cross-functional team members to ensure all briefs are complete and well-rounded
  • Develop global guidelines, toolkits and marketing style guides as necessary to ensure executional clarity and continuity across regions
  • Partner with internal and external creative teams to ensure delivery dates are met, creative process is handled in allotted number of review rounds, kept in scope and key stakeholders are brought in at the correct points in time to review the work as necessary
  • Act as the day-to-day contact and liaise with internal cross-functional partners as relevant to project work streams
  • Establish and maintain strong partnerships with respective Product Development, Merchant and Design colleagues, and Creative and Project Management teams
  • Support development of seasonal integrated marketing plans
  • Support marketing go-to-market plans, ensuring solutions for regional partner needs
  • Understand the Levi’s brand financial plan and develop programs and solutions that not only meet creative expectations but make positive impact on how the work drives sales
  • Act as last line of defense for all assets that are distributed to our regional partners as related to project work streams
  • Bachelor’s Degree in a related field of study (Communication, Marketing, Business, etc.)
  • 5+ years of industry experience in marketing and/or the retail industry
  • Proven ability to drive flawless execution (on-time, on-budget is standard)
  • Self-motivated with ability to work in ambiguity and still drive forward
  • Strong skills in relationship-building internally and externally, negotiation, program management and presentation/communication
  • History of writing creative briefs with the ability to identify insights and craft briefs that effectively direct creative teams
  • Excellent prioritization and problem solving abilities
  • Passion for the Levi’s brand
  • Comfortable managing multiple projects
  • A demonstrated track record of managing digital initiatives a plus
  • Knowledge of apparel market preferred
47

Global Consumer Marketing Manager Resume Examples & Samples

  • Support the planning and development campaigns and engagement programs that elevate the Levi’s brand through these market leading collections; driving progressive denim leadership, life/style equity, and community based engagement
  • Execute programs driving brand and product relevance to existing and potentially new Levi’s® consumers, and strategically positioning the Performance Collections into the broader Levi’s ecosystem
  • Partner closely with Regional Marketing Managers to ensure the collections show up flawlessly in all stages of go-to-market across the globe
  • Serve as a Brand Marketing liaison for countries without dedicated Collections Marketing support
  • Manage creative agencies, strategic media partners and local vendors
  • Be a creative marketing thinker and have the ability to drive agency partners to innovate how Levi’s communicates and engages our consumers
  • Collaborate with Global Digital counterparts to build, optimize and maintain brand experiences on all digital platforms including levi.com, social media, online communities, etc
  • Maintain cohesive relationships and seamless communication with critical cross-functional partners in Merchandising, Creative Services, Brand Environment, and Regional Marketing partners, etc
  • Ensure cross-functional team onboarding of Performance Collection story and vision
  • Build creative guidelines, frameworks, processes and workflows for campaign creation and global leverage where necessary
  • Work with Levi’s Creative Services to define guidelines around copy, visuals, and photography; and with Marketing Operations to solidify where these collections fit within the marketing go-to-market calendar
  • Understand the broader Levi’s financial plan and manage to annual budgets covering all facets of the Performance Collection marketing programs/activities
  • Facilitate the process between internal Finance, internal Marketing and our agency partners
  • 3+ years of relevant Brand Marketing and/or Agency experience
  • Performance Apparel experience a plus
  • Strong planning, organizational and implementation skills; proven ability to drive flawless execution
  • Excellent project management and organizational skills a must
  • Understanding of the Performance Apparel market and general retail trends
  • Strong prioritization and problem solving abilities
  • Microsoft Word, PowerPoint, Excel skills required
48

Junior Consumer Marketing Manager Resume Examples & Samples

  • Education: Required-Bachelor’s degree, such as Marketing, and related majors
  • 3+ years’ work experience, and 2+ years’ experience in Marketing.(26-28 years old)
  • Be creative and fearless
  • Be good at writing and be skilled in office software
  • Fluent in English and Mandarin
49

Regional Consumer Marketing Manager Resume Examples & Samples

  • Set up and maintain efficient and effective inbound/outbound/warehouse operation processes
  • Manage 3PL ensure business requirement is fulfilled
  • Reconcile the inventory with 3PL and resolve discrepancy if any. Review and apply payment to 3PL
  • Conduct comprehensive analysis of logistics performance. Gather, analyze and validate data to provide insights into KPIs. (e.g. inbound shipments, inbound receipt, order accuracy etc.)
  • Plan and monitor logistics budget
  • Execute global logistics related enhancement initiatives and ad hoc tasks
  • Bachelor's degree in Marketing, Business Management
  • More than 4-year experience in leadership will be considered
  • Relevant experience in consumer branding and agency is preferred
  • Previous management experience is highly preferred
  • Profound knowledge of Microsoft Office (Word, Excel, PowerPoint, Access)
  • Area language (Cantonese, Mandarin) and fluent English (written and oral)
  • Asian language is a plus
50

Regional Consumer Marketing Manager Resume Examples & Samples

  • Understand campaign needs from markets and channel the requirements to respective global team
  • Facilitate on time delivery of assets and materials for consumer campaigns to markets
  • Ensure local creative and photoshoots adhere to global branding and campaign direction
  • Support and review social media posts on global social media platforms
  • Work with areas and countries to identify best practices, and sharing them in a timely manner
  • More than 4 years related experience in leadership
  • Relevant experience in consumer branding or agency is a plus
  • Possess of leadership and management experience
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Access)
  • Fluent English and Chinese (Cantonese and Mandarin) in both verbal and written. Knowledge of other Asian language is a plus
  • Able to work cross-functionally and independently
  • Strong interpersonal skills and communication skills
51

Consumer Marketing Manager Resume Examples & Samples

  • University degree or MBA qualified in Business/Strategic Marketing direction
  • 6 to 9 years proven brand/product management experience in a FMCG, healthcare or similar sector
  • Strong communication skills in Mandarin and English (written and spoken) and be a good presenter. Be willing to work in an international environment and able to manage senior stakeholders
  • Organized, numerate and have keen interest in market and consumer driven approach to product creation & execution (Consumer Insights, VPW development, product market introductions, write and execute marketing plans)
  • Conceptual thinking, organizational and communication skills that allow you to influence others, present convincing arguments and build and maintain extensive networks
  • Project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others
52

Consumer Marketing Manager Resume Examples & Samples

  • 8+ years of relevant work experience in marketing
  • Good creative judgment & agency management skills
  • Strong collaboration & project management skills
  • Speak, read and write English Fluently
  • Detail oriented and good interpersonal skills
53

Consumer Marketing Manager Resume Examples & Samples

  • Develop and execute sales and retention plans to grow subscription-based revenue
  • Collaborate on and monitor integrated direct response campaigns using a variety of digital resources and tools, print ads, direct mail, email, inserts, as well as other internal and external available resources Collaborate with local marketing, news and advertising teams on sales, retention and engagement efforts
  • Communicate programs, results and accomplishments to C-Level managers
  • Communication of all promotions to local sites and to the CSC
  • Handle special projects as assigned by the Group Home Delivery Sales Manager and/or Regional Sales Manager
  • The ability to effectively work within Excel Workbooks and spreadsheets
  • The ability to forecast, budget and monitor sales projections and expenses
  • The ability to adjust forecasts and sales programs quickly to meet budgeted sales volumes and expenses
54

Senior Consumer Marketing Manager Resume Examples & Samples

  • Interact with various disciplines including Innovation, Technology & Development departments, internal and external Design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations
  • Work together with external partners to drive the propositions and maximize success
  • MSc Degree in Engineering or Business Economics is strongly preferred. If an Engineering degree is paired with an MBA it will give a sizable advantage
  • Min. 8 years of work experience in a product development role within a consumer-oriented product company
  • Knowledge of the dynamics of marketing / brand management of consumer products/FMCG including new product / category introductions
  • Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets
  • Strong analytical and communication skills
  • Ability to collaborate with local marketing, and sales teams, and create network within and outside the organization
55

Consumer Marketing Manager Resume Examples & Samples

  • Develop and own strategies to increase customer acquisition and retention and drive value through all core channels (email, online, printed resources, new programs)
  • Own customer email communication and messaging to showcase the benefits of the Amazon Restaurants platform
  • Work cross functionally with several teams such as Product, Sales, Account Managers, Central Marketing, BI to ensure we are in close partnership and there is alignment on prioritization and projects
  • Report on campaigns and constantly review metrics to determine what is working and what can be improved or optimized
  • Make recommendations for new initiatives we can test, develop test plans, and report on results to further grow program
  • Proven experience in a marketing related role background (e.g. acquisition marketing, online/digital marketing, marketing operations)
  • Comfortable with analytical tools (e.g. Excel pivot tables, Tableau)
  • Bachelor's degree, preferably in Marketing or Business
  • Experience with lead warming and email automation tools and programs (Pardot, Marketo, Salesforce)
  • Experience working between Product teams to facilitate roll out of features · Experience growing marketing programs to scale, increasing efficiencies and creating standardisation
  • Restaurant industry background a plus
56

Consumer Marketing Manager Resume Examples & Samples

  • Create and develop a comprehensive Japan merchandising plan for new features across channels
  • Define process and prioritization model for content merchandising using customer data and segmentation insight
  • Work across teams to effectively integrate features into channels owned by other teams
  • Optimise the customer on-site experience for owned merchandising channels
  • Create and manage Japan content calendar for all merchandising channels
  • Define and prioritize marquis list of Japan feature partners for co-marketing
  • Design, build and execute individualized co-marketing campaigns with managed publishers
  • Relevant senior level experience in product or audience marketing – preferably with developer experience
  • Japanese fluency, Business level English
  • Ability to conceptualize and execute projects, with a strong bias for action and ability to deliver results
  • High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing for priorities simultaneously
  • Passion for the new business and technology is highly desired