Direct Marketing Manager Resume Samples

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HK
H Kulas
Hillard
Kulas
546 Halvorson Spurs
New York
NY
546 Halvorson Spurs
New York
NY
Experience Experience
05/2014 – present
Los Angeles, CA
Senior Direct Marketing Manager
Los Angeles, CA
Senior Direct Marketing Manager
05/2014 – present
Los Angeles, CA
Senior Direct Marketing Manager
05/2014 – present
  • Work directly with external clients – including credit bureaus and letter shops – to manage target marketing strategies and develop marketing creative
  • Develop and maintain new analytic reports and dashboards to provide regular insight to key marketing leaders within multiple platforms
  • Develop response models, sales forecasts, data mining procedures, etc. through the use of analytical and statistical tools such as SAS and excel
  • Develop and implement direct marketing planning including weekly, monthly and quarterly acquisition budget and forecasting process in collaboration with FP&A
  • Manage end-to-end direct marking acquisition channel for the auto product
  • Rapidly develop test/learn/test plans to successfully drive business results using new tactics
  • Prior Auto Finance (or related consumer finance product)
08/2009 – 04/2014
Los Angeles, CA
Direct Marketing Manager Bp
Los Angeles, CA
Direct Marketing Manager Bp
08/2009 – 04/2014
Los Angeles, CA
Direct Marketing Manager Bp
08/2009 – 04/2014
  • Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of Blue Print, S2 & Op Plan process
  • Create and manage a robust store and internal communication plan to ensure program and promotion success
  • Manage the online and mobile channels ensuring credit is properly positioned and marketed to maximize effectiveness
  • Develop breakthrough creative messaging that drives acquisition and consumer activation
  • Work with client and central analytics to maximize targeting and modeling for effective prescreen programs
  • Manage and track the marketing budget to ensure effective use of contractual marketing dollars
  • Develop a robust EMOB strategy to maximize in-store and world activation and top of wallet behavior
12/2002 – 03/2009
Houston, TX
Direct Marketing Manager
Houston, TX
Direct Marketing Manager
12/2002 – 03/2009
Houston, TX
Direct Marketing Manager
12/2002 – 03/2009
  • Exercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations
  • Works collaboratively with Creative Services and Retail on the development of direct marketing pieces including product selection and creative development
  • Manage planning, budget, staff, and short-term resource allocation. Apply professional judgment in developing marketing forecasts and cost estimates
  • Track, report and share results of direct marketing efforts, and recommend and execute changes to improve results
  • Partner with direct marketing analytics resources to develop and execute robust learning agenda for each business line
  • Use target analytics to strengthen the moves management process of converting occasional donors to individuals who provide reoccurring gifts
  • Develop and manage all aspects of comprehensive lay and professional membership programs
Education Education
Bachelor’s Degree in Business Administration Marketing
Bachelor’s Degree in Business Administration Marketing
Emory University
Bachelor’s Degree in Business Administration Marketing
Skills Skills
  • Strong analytical skills with proven ability to drive deep dives and demonstrated interpretation capabilities. Ability to translate analysis into action
  • Take accountability to ensure assigned deliverables meet expectations, are on strategy and are delivered on time
  • Excellent verbal and written communication skills, ability to prepare clear and concise documents
  • Ability to analyse and challenge data, pulling out actionable learnings
  • Ability to independently problem-solve in a fast-paced, entrepreneurial environment and contribute to the broader knowledge base of the organization as a whole
  • Ability to operate PC in a Microsoft Windows environment. Ability to operate Microsoft Office applications (Word, Excel, PowerPoint)
  • At least 3 years of experience working in a professional environment
  • Planning, organisation and prioritization. Ability to manage multiple campaigns/projects at one time
  • Adaptable to change and enjoys working in a fast-paced environment
  • Proven campaign management skills offline and have an eye for detail
Create a Resume
1

Direct Marketing Manager Resume Examples & Samples

  • Develop and execute on acquisition and retention strategies. Independently plan and implement marketing programs or projects that support marketing objectives for volume, revenue, profit, and customer satisfaction
  • Manage a multi-million dollar direct mail program including ownership of data processing, selection, print production, and delivery. Plan and define program requirements, objectives, timetables, budget, performance deliverables and metrics
  • Manage implementation of inbound and outbound telemarketing strategies
  • Manage the tracking, reporting, and interpretation of program metrics to assess and improve program/channel performance. Lead, coordinate and deploy the ongoing development of program management tools, methodologies and program tracking for various marketing programs
  • Manage internal and external privacy program including customer marketing preferences within regulatory requirements
  • Collaborate with outside data processing and print production agencies regarding campaign requirements, customer selection, scheduling, and delivery dates. Manage vendors’ compliance, campaign performance and quality
  • Manage planning, budget, staff, and short-term resource allocation. Apply professional judgment in developing marketing forecasts and cost estimates
  • Support product and business development efforts across multiple channels and functional groups
  • Serve as a leader within the marketing community
  • Direct mail program management and project management experience a definite asset
  • Extensive experience with sizing new business opportunities, assessing customer impacts, and making new recommendations. Significant experience in working with external agencies, specifically data processing and print production
  • Successful track record in campaign development and tactical execution. Substantial knowledge and understanding of the Canadian regulatory environment including do-not-call and anti-spam legislation
  • Previous management experience and leadership skills. Analytic thinker with keen business insights. Experience with effectively partnering on large scale project teams and driving tasks to completion
  • Strong oral and written communications skills. Excellent problem solving/analytical skills enabling resolution of issues at hand. Strong organizational skills and multitasking abilities. Presentation skills required with abilities to successfully influence and drive direction to accomplish department goals
  • Ability to propose alternative solutions to complex and unique challenges and execute to completion. Ability to operate in fast paced high volume environment with proven abilities to consistently meet aggressive deadlines
2

Consumer Direct Marketing Manager Resume Examples & Samples

  • Develop the annual plan of retail marketing activities by brand, customer, period and price, in cooperation with the retail and wholesale on the basis of analyses and market evaluations
  • Lead and manage eCommerce marketing to ensure seamless brand and shopping experience delivery for our consumers
  • Ensure implementation of the Retail Marketing plan, performing the relevant checks and corrective actions in case of deviations
  • Drive to increase annual foot fall into stores and grow comparative footfall numbers
  • Ensure updated and full knowledge of the market, from both the supply and the demand point of view, through ongoing monitoring of trends and evolutions
  • Cmmunicate and develop relevanct project with PR/events/project agency, vendor etc
  • Lead Retail Marketing teams to plan and execute sales promotion to increas sales abnd foot fall
  • Manage and develp adiCLUB strategy plan for retail and franchisee and issues
  • Manage and develp Sales Promotion palnning, execution and ROI analysis
  • Create and develop VM & ISC plans for implementation through Operations VM & ISC Teams
  • Develop research with Retail Store Opeartion team to provide insights on sales promotion strategies
  • Ensure accurate KPI figure by reviwing monthly RFC and comparing expense vs. sales target and yearly budget planning
3

Direct Marketing Manager Bp Resume Examples & Samples

  • Drive the prescreen channel and open over 50,000 new accounts a year in this channel
  • Manage the online and mobile channels ensuring credit is properly positioned and marketed to maximize effectiveness
  • Develop breakthrough creative messaging that drives acquisition and consumer activation
  • Develop a robust EMOB strategy to maximize in-store and world activation and top of wallet behavior
  • Create and manage a robust store and internal communication plan to ensure program and promotion success
  • Work with client and central analytics to maximize targeting and modeling for effective prescreen programs
  • Own statement marketing channel and leverage communications to drive credit usage
  • Closely work with Synchrony COEs to leverage best online and mobile best practices, product releases, and capabilities
  • Manage and track the marketing budget to ensure effective use of contractual marketing dollars
  • Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of Blue Print, S2 & Op Plan process
  • Develop and implement strategies and tactics to achieve Synchrony growth metrics as well as critical client CTQs
  • Bachelor's Degree or in lieu of degree; high school diploma/GED and 5+ years of Marketing experience
  • 3+ years marketing experience, preferably in credit card or financial services
  • 3+ years of experience managing direct mail programs
  • Advanced degree (MS, MBA)
  • Outstanding communications, relationship building, influencing and collaboration skills
  • Experience with the online and mobile channels
  • Proven ability to partner and communicate effectively with all levels of the organization
4

Direct Marketing Manager Resume Examples & Samples

  • Champion Salesforce Marketing Cloud while leveraging in-depth knowledge of system capabilities, connecting these capabilities to business objectives and advancing use of those capabilities
  • Independently initiate innovative solutions, content and projects
  • Collaborate with colleagues on best practices for segmentation, targeting, content and scheduling
  • Execute content development and distribution
  • Track, report and share results of direct marketing efforts, and recommend and execute changes to improve results
  • Establish, build and manage relationships with key functional areas within Annuities, other Prudential business units, and controls partners
  • Evangelize new methods to advance direct marketing activity
  • Bachelors degree or equivalent work experience required
  • 5 + years of experience in marketing or communication function; experience with financial services products preferred
  • FINRA Series 6 required or must be obtained within a 120 days of hire
  • In-depth experience in utilizing direct marketing automation platforms; Salesforce Marketing Cloud experience preferred
  • Solid understanding and working knowledge of HTML, DreamWeaver, InDesign, Adobe Creative Suite
  • Highly organized with the ability to prioritize multiple projects and demands
  • Experience in developing and executing marketing plans required
  • Confident, clean and concise oral and written communication skills
  • Immaculate attention to detail
  • Ability to influence and build strong collaborative relationships with a range of stakeholders
5

Direct Marketing Manager Resume Examples & Samples

  • Manages direct mail selection, segmentation, data extraction, prospecting and processing
  • Manages the development of new direct to consumer marketing strategies including trigger-based messages, international emails as well as in-store marketing pieces
  • Analyzes and reports on the performance of direct marketing campaigns, including the presentation of key findings and strategies that can be used to develop future marketing initiatives
  • Works collaboratively with Creative Services and Retail on the development of direct marketing pieces including product selection and creative development
  • Develops and runs analysis on customer database, capture rates as well as ad-hoc analysis
  • Liaises with 3rd party vendors (printers, outside data providers) to ensure accurate and timely processing of promotional campaign files and data hygiene processing
  • Ensures data integrity of all direct mail pieces, including proofing data audits against mail files and scanning bar codes for functionality and accuracy
  • Works closely with the IT team and outside technology companies to enhance customer database and troubleshoot problems; supports new technological integrations
  • Bachelor’s degree: marketing, business, economics
  • 3-5+ years analytic experience; experience in retail with an understanding of direct marketing and/or CRM required
  • Advanced proficiency in Microsoft Word, Excel, PowerPoint; excellent IT skills including strong knowledge and experience of database structures and CRM tools; experience with modeling and statistics preferred
  • Ability to communicate with all levels of the business, prioritize assignments and establish solid relationships
  • Entrepreneurial; ability to drive forward with goals independently
6

Direct Marketing Manager Resume Examples & Samples

  • Provides consultation on effective use of direct marketing
  • Uses knowledge of direct marketing to provide recommendations on use of 1:1 tactics to achieve marketing objectives
  • Is able to influence business partners and stakeholders in the effective use of direct mail, phone, email, and digital channels to obtain maximum returns
  • Plans direct marketing programs according to business goals and objectives
  • Coordinates with internal and external business partners to implement programs
  • Reviews and approves campaign execution audits
  • Manages program expenses including estimates and invoicing
  • Brings an innovation mindset to enhance overall team performance
  • Demonstrates consistent year-over-year improvements in program performance
  • Ablie to interact with and communicate effectively with senior leadership
  • Plans 1:1 client interaction marketing programs and manages the development of 1:1 client interaction marketing programs
  • Manages assigned 3rd party relationships
  • Contributes to a culture of teamwork and continuous improvement
  • 7 years minimum relevant, professional experience in the field of direct marketing
  • Pre-approved direct marketing expertise preferred
  • Proven relationship-building skills working with senior to executive level management and cross-functional teams; strong interpersonal skills
  • Excellent written and oral communication ability; confident presentation skills
  • Demonstrated strong client focus; is efficient and delivers in a timely manner
  • Strong Marketing or Analytic skills and strong financial acumen; understands client’s strategy and priorities
  • Ability to draw marketing strategies or insights from analysis and then set strategy based on insights
  • Strategic thinker with ability to anticipate client needs and demonstrate level of influence based on business acumen
  • Possess level of professional savvy to influence others and drive change; executive presence
  • Demonstrated leadership; viewed as valuable resource within and outside Client Insights and Marketing
7

Direct Marketing Manager Resume Examples & Samples

  • Manages enhancements to our digital properties through collaboration with key stakeholders and marketing team members
  • Utilizes CRM data and stakeholder insights to develop highly targeted and relevant email campaigns
  • Manages email outreach and tracks results against expectations to ensure future campaign efforts are maximized
  • In close partnership with other marketing team members, identifies relevant content to be displayed throughout the digital suite
  • In partnership with sales and marketing leaders, supports the coordination of digital marketing projects from initiation through design, content development, staging, approval, production and reporting metrics
  • Responsible for maintaining a positive user experience and an updated presence of our brand on multiple web properties
  • Oversees process for updating content on client-facing public websites as well as public and access-controlled portals
  • Researches digital strategies and provides recommendations for how to evolve the firm’s presence on online properties
  • Maintains digital branding competitive intelligence
  • Provides recommendations for search engine optimization strategies across all websites
  • Maintains digital brand standards guide
  • Concepts, practices and procedures of marketing, websites and email
  • Business technologies associated with digital marketing
  • Search engine optimization
  • Performing market research, identifying market segments and incorporating requirements into planning processes
  • Developing brand standard guides
  • Implementing strategies and tactical plans across organizational lines
  • Managing the dissemination of marketing and product communications
  • Delivering presentations to groups
  • Project and account management
  • Identify target audiences and prospects and develop effective campaigns
  • Utilize digital marketing tools and processes
  • Conduct competitive research and analysis
  • Ability to work individually as well collaboratively in a team environment
  • Partner with other functional areas to accomplish objectives
  • Communicate effectively, both orally and in writing, with all organizational levels
  • Bachelor’s Degree in Business, Marketing, Communications or related field with a minimum of four (4) years of marketing experience and a high degree of proficiency with digital marketing tools and processes.Previous experience at either an asset management firm or within the brokerage industry highly preferred
8

Direct Marketing Manager Resume Examples & Samples

  • Lead the development and maintenance of the vision, strategy and plan for Direct Marketing Center of Excellence while continuously enhancing the targeting, creative, and communications as well as project management and operations
  • Build and maintain relationships with senior management within Marketing and the businesses to understand Bank and business goals. Develop direct marketing strategies for meeting business goals. Influence the business to continue to invest and test new offers and channels by demonstrating associated benefit
  • Present regular direct marketing updates to Marketing senior management, including direct marketing campaign results, insights gleaned and strategic recommendations for leveraging direct marketing in the short and long-term
  • Oversee the planning, budgeting, and executing our direct mail, statement and email programs to optimize the channels and produce the best possible results
  • Responsible for writing and/or editing content for direct, statement and landing page channels to deliver effective marketing communications
  • Work with Marketing senior management to ensure the Corporation’s brands are appropriately and consistently represented
  • Work with internal and external Marketing business partners to deliver integrated direct campaigns that complement and enhance effectiveness of other channels
  • Partner with direct marketing analytics resources to develop and execute robust learning agenda for each business line
  • Establish and monitor processes and measurements to ensure timely and effective direct marketing packages and inserts
  • Work closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and ensure effective use of budgets
  • Manage external vendors/partners through effective contract negotiation and vendor risk management. Keep vendor/partners connected to results, objectives and the use of all channels to maximize effectiveness of direct marketing programs they deliver the Bank
  • Maintain an awareness of new trends and developments in marketing and Company products and services and initiate discussion to introduce test and learn opportunities
  • Exercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations
  • Promote an environment that supports diversity and reflects the M&T Bank brand
  • Bachelor's degree and a minimum of 7 years’ marketing, portfolio management, product development and/or financial services or business operations experience, or in lieu of a degree, a combined minimum of 11 years’ higher education and/or work experience including a minimum of 7 years’ marketing, portfolio management, product development and/or financial services or business operations experience
  • Minimum of 3 years’ project management and/or supervisory experience
  • Minimum of 7 years’ experience managing marketing campaigns in a client or agency environment
  • Financial services industry direct marketing experience
  • Experience managing an advertising and/or direct marketing agency relationship
  • Previous managerial experience
  • Excellent PC skills with proficiency in software programs utilized by department
  • Strong operational skills – managing process, mitigating risk and leading team to work within processes
  • Quality focused
  • Demonstrated ability to interact with and influence senior management
9

Direct Marketing Manager Resume Examples & Samples

  • Develops marketing program and project plans of a strategic and complex nature
  • Leads and executes strategic marketing projects from start to finish
  • Develops and executes program plans, creative briefs, and project plans using department tools and processes, and ensures that projects are regulatory and legally compliant and are completed in a timely, cost-effective manner
  • Manages the marketing communications content, accuracy, and alignment with the strategic direction of the approved program plan
  • Reviews marketing materials and coordinates editing process with business partners and stakeholders. Resolves competing input and recommends positive, mutually satisfying options that move work forward
  • Understands and uses marketing analytics to inform strategic recommendations and marketing projects
  • Develops marketing metrics and learning agenda to track the effectiveness of the plans and projects
  • Analyzes key project issues with supporting data and recommends appropriate communications solutions
  • Communicates technical messages and translates them into business-level benefits
  • Leads cross-functional workgroups, and presents to internal audiences
  • Partners with multiple business partners and stakeholders to gain consensus and drive program success
  • Provides recommendations to management on important issues on assigned projects
  • Interacts with marketing leadership for problem resolution as needed
  • Leads efforts to advance departmental processes, with particular attention to project management function
  • Interfaces with both business partners and creative staff independently, tracking progress against project and production schedules
  • Excellent critical thinking, writing, and verbal skills
  • Comfortable collaborating with analytical ideas and teams
  • Strong knowledge of direct marketing principles and how to influence consumer behavior programs across channels. Plan to provide examples for various channels: direct mail, email, telemarketing, microsites, etc
  • Project management and consultative skills and experience with a wide range of complex projects
  • Self-starter with ability to meet deadlines
  • Excellent meeting facilitation and presentation skills
  • Demonstrated ability to manage through influence in a matrixed environment
  • Demonstrates grace under pressure
  • Maintains a positive, collaborative attitude and sense of humor
  • Minimum 5 years business to business and/or consumer marketing experience in roles with increasing responsibility
10

Digital Direct Marketing Manager Resume Examples & Samples

  • Providing DCE teams consultancy on “best in class” digital channel campaign execution
  • Campaign delivery through App, eDM and website / mobile site
  • App campaigns – including push notifications and campaign promotions
  • Manage the existing customer digital campaign roadmap
  • Manage the DCE digital production team resourcing and capacity planning; &
  • Manage the DCE marketing automation capability platform & vendor
11

Direct Marketing Manager Resume Examples & Samples

  • Serves as a direct marketing subject matter expert and provides guidance on strategy and execution to cross-functional program teams; contributes heavily to integrated marketing plan development
  • Manages implementation of complex, multi-channel direct marketing campaigns to support key organizational goals. Scope includes creative development, regulatory compliance, media buys, analytics and reporting design, and test-and-learn agendas (A/B, significance, and multivariate analysis)
  • Develops/writes campaign briefs and works with internal and/or external agency partners to develop creative executions; Manages timelines, budgets, reports & proactively resolves variances. Develops and validates ballpark estimates with vendors and internal clients
  • Reviews marketing materials and coordinates editing process with internal and external partners and stakeholders. Resolves competing input and recommends positive, mutually satisfying options that move work forward
  • Works with internal team to request and manage data requests. Ensures marketing lists are accurate to campaign and reporting needs; proactively identifies risks and optimizes processes when necessary to ensure successful executions
  • Provides best practice recommendations for strategy and execution in all key direct marketing channels (email, direct mail, online, telemarketing, etc.)
  • Routinely organizes workgroups, leads meetings and presents to internal audiences
  • Potential to manage a small team
  • Minimum five (5) years of experience in development and implementation of Direct Response Marketing Campaigns across multiple channels in an agency or corporate marketing environment
  • Experience managing staff, cross functional and external partners in fast paced, deadline oriented environment
  • Experience managing budgets and reporting variances
12

Direct Marketing Manager Resume Examples & Samples

  • Bachelor's Degree in Marketing or related field
  • 5 years of direct marketing and project management experience required
  • Experience managing complex, multi-channel marketing campaigns including mail, email and online channels and the ability to manage multiple projects concurrently
  • Experience in financial services and/or consumer goods marketing highly preferred
  • Experience managing agency and vendor relationships preferred
  • Knowledge of database and direct marketing principles including customer segmentation, testing and applying results to improve future campaigns
  • Must be detail-oriented, with an analytical and financial orientation
  • Strong relationship building skills with ability to collaborate effectively across broad stakeholder groups
13

Direct Marketing Manager Resume Examples & Samples

  • Demonstrated experience in the Houston philanthropic community
  • Ability to develop and implement strategic initiatives, business plans and protocols
  • Superb interpersonal and written communication skills
  • Capacity to work on multiple projects and prioritize
  • Highly skilled in interacting with philanthropists and leaders at all levels
  • Ease in interfacing successfully with all university departments
14

Direct Marketing Manager Resume Examples & Samples

  • Drive engagement by developing and executing lifecycle communication strategies for the consumer segment, using key digital interactive channels
  • Drive loyalty and retention strategies across Lenovo, with focus on advocacy and enhance customer lifetime value
  • As a subject matter expert, provide consultation on direct marketing strategies and best practices, including the latest information regarding CAN-SPAM and other privacy policies
  • Lead collaborative teams throughout the organization to ensure successful deployment of direct marketing campaigns
  • Partner with Customer Insights and Analytics teams to develop segmentation models and targeted programs
  • Lead marketing test strategies and methodologies to identify attributes of successful offers, content types and delivery tactics to roll across segments and when required, refine strategies based upon findings
  • Manage reporting and tracking of campaign performance against defined benchmarks and report to business stakeholders and executive teams, as needed. Partner with Business Analytics team to evaluate funnel conversion, repeat and penetration rates, and engagement metrics across multiple segments and provide recommendations for continuous improvement of metrics
  • Participate in defining requirements for CRM infrastructure and campaign reporting
  • Provide input to email permission and preference management processes
  • Manage vendor relationships as required
  • Participate in efforts to streamline, automate and improve internal processes and procedures
  • Own the development and design of campaign templates
15

Offline Direct Marketing Manager Resume Examples & Samples

  • Develop and implement sales strategies to drive sales in offline acquisition channels
  • Deliver budgeted order and conversion % KPIs; continuously track KPIs
  • Working with marketing, find the right combination of compelling messaging, offer and creative to onboard subscribers
  • Target high value subscribers that will have long term relationships with Dow Jones
  • Effectively manage costs to hit budgeted cost per order
  • Develop efficient methods of testing propositions, channels and audience targeting techniques to deliver the optimal level of customer sales
  • Engage and manage agencies to assist with business strategy and execution where appropriate
  • Be informed by hard data, modifying plans and strategies in response to sales performance data analysis
  • Undertake real-time reviews of the impact of campaigns on sales performance, and adjust offers accordingly to deliver the maximum ROI for WSJ
  • Develop business cases for all significant activity, taking input from Finance and the Sales Planning, analytics etc
  • Improve performance through analyzing current performance, identifying innovative alternatives and recommendations for more effective or efficient tactics
  • Manage the subscriber acquisition budget, generating high quality leads and purchasers at the minimum possible cost
  • Develop and deliver strategies to grow sales, revenues and volumes from committed customers (subscriptions) by generating inbound traffic using outbound below the line comms including: direct mail. Live Selling
  • Develop and deliver data collection, segmentation and targeting plans to build direct marketing campaigns that drive sales
  • Develop seamless transition from consideration to conversion for all Direct campaigns
  • Monitor and evaluate all direct campaign activity and employ direct sales levers accordingly to deliver against targets
  • Manage proposition used for direct to customer lead generation via third party agencies
  • Manage the creative process for Direct campaigns and the Direct elements of Integrated campaigns. Ensure Direct Response principles are adhered to in all customer comms
  • Identify new data generation leads to feed into sales channels which complement existing data generation activity
  • Increase the effectiveness and cost efficiency of Direct activity, delivering sales to agreed targets and deadlines
  • Work with Activation to develop trial and promotional pricing for committed products
  • Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ / product /service
  • Drive the efficient delivery of organisational change projects in support of Dow Jones’ strategic agenda within a culture of empowerment through personal leadership
16

Senior Direct Marketing Manager Resume Examples & Samples

  • Manage end-to-end direct marking acquisition channel for the auto product
  • Develop and implement direct marketing planning including weekly, monthly and quarterly acquisition budget and forecasting process in collaboration with FP&A
  • Develop an intimate understanding of the target audiences, product offerings, competitive set, and market trends and keep stakeholders up-to-date
  • Analyze variances between actuals, forecast, and plan, while leveraging internal and external data – use insights to communicate effectiveness of marketing initiatives and provide insights to improve
  • Develop and maintain new analytic reports and dashboards to provide regular insight to key marketing leaders within multiple platforms
  • Analyze customer behavior and conversion anomalies using web analytics tools, your own analysis, and by working with key members of the marketing, product, and operations teams to identify issues or areas for improvement
  • Rapidly develop test/learn/test plans to successfully drive business results using new tactics
  • Lead monthly and quarterly business reviews to analyze results and key information
  • Proactively identify risks and opportunities to forecast
  • Develop response models, sales forecasts, data mining procedures, etc. through the use of analytical and statistical tools such as SAS and excel
  • Support ad-hoc requests to provide stakeholders with intelligent, actionable insight into the health of the business
  • 5+ years of experience in Direct Marketing Analytics
  • Advanced Excel, SQL, SAS data modeling and analysis skills
  • Experience managing and forecasting direct marketing programs and budgets
  • Experience in developing reports in Tableau or similar enterprise data warehouse reporting tools
  • Experience in data modeling or database configuration
  • Passion for data, reporting, analysis and systems
  • Prior Auto Finance (or related consumer finance product)
  • Strong written and verbal ability to communicate ideas through data
  • Proven ability to work independently and manage day-to-day projects
  • Get stuff done, we need to move quickly and produce content and programs at a fast rate
  • Team player, comfortable working with cross-functional stakeholders
17

Direct Marketing Manager Resume Examples & Samples

  • Strong analytical skills with proven ability to drive deep dives and demonstrated interpretation capabilities. Ability to translate analysis into action
  • Exceptional organizational, communication/presentation skills to all levels of organization and extreme attention to detail
  • Sharp creative eye and proven ability to develop winning marketing assets
  • Understanding of customer segmentation, lifecycle marketing and/or DM/CRM strategies
  • Excellent verbal and written communication skills, ability to prepare clear and concise documents
  • Strong interpersonal skills, proven ability to work cross-functionality, manage expectations and escalate issues as needed
  • Creative problem solver; passionate about winning and achieving results
  • Independent self-starter; ability to multi-task in a fast-paced environment
  • Fluency with Excel, PowerPoint and Word
  • Collaborate on the strategic vision and execution of the Tiny Prints Direct Mail marketing programs
  • Execute quarterly programs plans, including forecasting revenue and budget requirements, as well as optimizing creative and mail plan strategies to drive performance
  • Manage the overall multi-million dollar program budget, to ensure programs are optimized for costs and revenue and stay within committed budget limits
  • Collaborate with Sr. Manager on strategies and plans for programs and get buy-in from key stakeholders
  • Put together strategic circulation/segmentation direction and partner with DM expert on execution
  • Work with in-house Creative teams to develop cutting edge, high quality direct marketing materials; serve as “best practices” expert to optimize efficiency and quality of deliverables
  • Write cohesive, organized and logical creative and test briefs for programs
  • Put together clear and concise analyses of overall program results, including segment performance and test results
  • Provide insights on program opportunities and create actionable plans to integrate these insights into DM strategies
  • Take accountability to ensure assigned deliverables meet expectations, are on strategy and are delivered on time
  • Work closely with cross-functional teams, such as Integrated Marketing, Creative, GM, and Database, to implement integrated, on-brand DM campaigns
  • Continuously provide input into process improvements and drive ad-hoc projects to support team scalability
18

Senior Direct Marketing Manager Resume Examples & Samples

  • Manage end-to-end Direct Marketing acquisition channel for Lending Club’s largest product, unsecured personal loans, and will support direct marketing efforts for new product channels as needed
  • 7+ years of experience in Direct Marketing (Direct Mail) Analytics
  • Experience managing and forecasting Direct Marketing programs and budgets
  • Advanced Excel, SQL, SAS data modeling and analysis skills; experience in data modeling or database configuration
  • Prior consumer lending experience, including risk management, is a strong plus
  • Strong written and verbal communication, with the ability to communicate ideas through data effectively
  • Proven ability to work independently and manage day-to-day projects, while also being a strong team player and comfortable working with cross-functional stakeholders
  • “Get stuff done” mentality to own Direct Marketing campaigns in an ever-changing, fast-moving business; need to move quickly and produce content and programs at a fast rate
19

Direct Marketing Manager Resume Examples & Samples

  • Plan, implement and monitor direct and online/digital marketing campaigns that generate donor revenue, new and renewal memberships
  • Coordination of list management and audience
  • Utilize all available and appropriate communication channels in delivery of donor member correspondence, including direct mail, telemarketing/teleconference, website, social media, email, and mobile platforms
  • Develop annual revenue and cost budget for all direct and online marketing efforts, in collaboration with colleagues and external vendors
  • Closely manage marketing campaign costs and internal resources to ensure budgets are used as effectively as possible
  • Liaise with key stakeholders, colleagues and vendors to ensure all are fully briefed and engaged, in order to make sure campaign objectives and timelines are met
  • Facilitate copy review and input process for messaging/brand effectiveness for all campaigns
  • Manage external agencies and third parties to ensure successful delivery of campaigns
  • Ensure all communications are clear, fair, timely, appropriate, and that each is relevant to CCFA work and priorities
  • Keeping staff informed about planned marketing activities and the progress of them
  • Collaborate with other CCFA working groups on areas impacted by marketing projects/campaigns
  • Manage/administer direct mail/membership budgets, forecasting and expense controls
  • Manage and interpret analytical and revenue reports
  • Develop and manage all aspects of comprehensive lay and professional membership programs
  • Develop a coordinated matrix of communication and solicitation strategies involving email, direct mail, phone/mail, and volunteer engagement, all focused on shaping a sustainable tradition of annual support
  • Responsible for statistical and narrative reports, which analyze data targeting individuals with the desire and propensity to support LDF’s programs and activities
  • Use target analytics to strengthen the moves management process of converting occasional donors to individuals who provide reoccurring gifts
  • Partner with the Communications team to ensure continuous outreach to donors through the website, newsletters, e-mail blast, updates, and personalized thank-you letters
  • Tradeshow and industry event management with light travel, and
  • Manage LDF Stewardship Program and acknowledgement process
  • 5-7 years experience in direct marketing industry, managing both offline and digital programs. Non-profit experience preferred
  • Writing and editing copy and managing the creative process key
  • Proficient in donor management systems/CRM tools
  • Must be detail oriented. Ability to plan own work schedule, and that of others, and meet challenging deadlines
  • Thorough knowledge of campaign management including print, data selection, channel management/integration
  • Budget development, management and reporting experience
  • Analyzing and interpreting campaign performance
  • Managing agencies and third parties
  • Delivering communications across both offline and online channels
  • Managing key stakeholders and relationship building
  • Strong member service orientations, with the ability to problem solve and proactively identify creative solutions to business/member issues
  • Ability to manage multiple priorities and meet required time frames/schedules
  • Strong interpersonal, written, and oral communication skills; and,
  • Business acumen, analytical skills, detail orientation
20

Direct Marketing Manager Resume Examples & Samples

  • Maintain processes for internal communications, seed lists, database access requests, etc
  • Maintain direct mail sample books, file drawers and on-line letter library with up-to-date versions
  • Manage all DM budget activities including purchase order procurement, invoice processing, reporting and reconciliation
  • Exceptions handling and tracking in conjunction with IT and the data processing vendor
  • A variety of tasks related to setting up new DM/EM campaigns, proofing data and letters, implementing needed changes to communications as needed
  • Point of contact for assisting the Legal/Regulatory team with complaints responses
  • Manage the bi-monthly reprints process with the mailhouse; reviewing quotes for consistent pricing, overseeing the proof review process, etc
  • At least 3 years of experience working in a professional environment
  • BA in a related field
  • Proven history of self-directed work with increasing responsibility and a desire to learn
  • Ability to independently problem-solve in a fast-paced, entrepreneurial environment and contribute to the broader knowledge base of the organization as a whole
  • Strong organizational skills and attention to detail, as well as effective general marketing, negotiation and interpersonal skills required
  • Ability to operate PC in a Microsoft Windows environment. Ability to operate Microsoft Office applications (Word, Excel, PowerPoint)
21

Direct Marketing Manager Resume Examples & Samples

  • Proven campaign management skills offline and have an eye for detail
  • Strategic thinker with can do attitude
  • Planning, organisation and prioritization. Ability to manage multiple campaigns/projects at one time
  • Adaptable to change and enjoys working in a fast-paced environment
  • Builds and maintains positive relationships and rapport
  • Ability to analyse and challenge data, pulling out actionable learnings
  • People & agency management experience
  • Ambition for improvement and innovation, making campaigns& channels continually better
  • Marketing performance reporting, forecasting and budgeting & experience in Excel
  • Marketing degree
  • Telco Experience
  • Direct Response Marketing /Acquisition Marketing
  • Channel Segmentation is crucial to this role
  • MI Net reporting skills is crucial to this role
  • High level of numeracy and literacy
  • Good communication & stakeholder management skills and can adapt depending on audience
  • Ability to read and analyse data and insights
  • Campaign creation and management from brief to analysis
  • Multi-channel hands on offline marketing experience
  • Campaign reporting
  • Budget and forecasting experience
  • People and Agency management
22

Senior Direct Marketing Manager Resume Examples & Samples

  • Responsible for the planning and execution of multi-channel direct marketing programs and initiatives to support customer acquisition, retention, notifications and activation strategies
  • Obtain competitive quotes for all projects; coordinate efforts with selected outside vendors to ensure all necessary production logistics are addressed. Recommend production process/techniques for direct mail and email that result in cost savings
  • Provide creative direction and copy to creative services to develop quality and impactful direct mail and email packages including format/layout and copy. Proof creative and copy for accuracy
  • Work closely with a variety of departments such as Legal, Compliance, business unit owners, etc. to support business goals and obtain required product-related approvals from key stakeholders
  • Manage schedule for all projects to ensure on time/on budget delivery. Make recommendations for process improvement for the team to most effectively manage projects
  • Ensure proper documentation is maintained per the Marketing Record Retention schedule and the Advertising Compliance policy
  • Bachelor’s Degree in advertising, marketing or related business degree or equivalent experience
  • 5+ years of experience in a direct marketing department, agency or service bureau
  • Strong organizational skills and the ability to effectively manage time
  • Strong multi-channel marketing project management experience including scheduling, creating and production process
  • Ability to work effectively with cross-functional teams, manage multiple priorities and deadlines, be detail-oriented
  • Advanced communication skills both verbal and written
  • Prior experience with budgeting and managing projects to budget
23

Direct Marketing Manager Resume Examples & Samples

  • Own campaigns from end to end – manage targeting and segmentation, messaging, content and design, planning, localization, build, execution and reporting
  • Deliver consistent channel growth and performance improvements against key metrics across a range of campaigns and across multiple regions
  • Writing up proposals, testing roadmaps and campaign reviews with a monthly overall review of progress against targets
  • Deep dive analysis working with BI to understand campaign performance
  • Work closely with other marketing channels within Amazon to ensure key launches and partnerships are supported
  • Work closely with your international counterparts to ensure consistent global standards and to share and learn
  • Work closely with engagement and acquisition product teams
  • A degree level graduate or equivalent achievement
  • Strong and resourceful problem-solver in a varied and fast-paced environment
  • Excellent written English and presentation skills
  • Confidence in written and verbal communication, to all levels of management
  • Ability to learn and adapt quickly
  • Ability to prioritize workload and meet deadlines
  • Advanced experience of analytical tools
  • Background in strategic planning and execution of holistic direct marketing campaigns
  • Background in marketing a global offering with a targeted localized approach
  • Experience of push notification marketing