Marketing Manager Consumer Resume Samples

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MO
M Okuneva
Manuel
Okuneva
55680 Block Mall
New York
NY
55680 Block Mall
New York
NY
Experience Experience
01/2014 – present
Philadelphia, PA
VP Senior Marketing Manager, Consumer Segment
VP Senior Marketing Manager, Consumer Segment
01/2014 – present
Philadelphia, PA
VP Senior Marketing Manager, Consumer Segment
01/2014 – present
  • Develops and executes detailed integrated marketing plans across all marketing tactics (advertising, direct marketing, digital channels, sponsorships, events, etc.)
  • Plans and assists in conducting market research related to strategy development
  • Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs
  • Develops and executes evaluation and decision making process for local sponsorships and events
  • Develops and executes digital acquisition and cross sell strategies for all consumer businesses within MB
  • Works with the analytics team to gather and analyze key marketing information (research, product usage data, consumer trends, industry trends, etc.) for development of segmentation analysis, marketing strategy development, business case formulation, marketing planning, etc
  • Partners with the executive management team to develop consumer marketing strategy, specifically account acquisition, retention and wallet growth strategies for retail/card and wealth management
08/2007 – 11/2013
San Francisco, CA
Marketing Manager Consumer Insights
Marketing Manager Consumer Insights
08/2007 – 11/2013
San Francisco, CA
Marketing Manager Consumer Insights
08/2007 – 11/2013
  • Manage ongoing tracking studies with NPD, Foresee/i-Perceptions, and Hypothesis (syndicated data)
  • Lead the analysis of large sums of data from multiple sources and assist in making decisions accordingly
  • Lead the analysis of new opportunities, developing recommendations of how to proceed
  • Drive the development of new product studies and focus groups
  • Support the Director on the strategic agenda set by senior management
  • Present presentations and decks based on market and consumer research to senior management
  • Manage an insights/community panel
12/2001 – 07/2007
Phoenix, AZ
Consumer Product Marketing Manager
Consumer Product Marketing Manager
12/2001 – 07/2007
Phoenix, AZ
Consumer Product Marketing Manager
12/2001 – 07/2007
  • Own the full spectrum of the marketing from inbound work, product launch support to proactive marketing campaign work
  • Conceive of and execute innovative marketing plans owning the positioning, messaging, creative assets, and strategies that drive our sentiment metrics
  • Develop a comprehensive calendar for programmatic creative campaigns to achieve product goals at international scale
  • Mobilize and coordinate efforts across cross-functional teams, including Product Management, PR, Design, and others
  • Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems
  • Develop core product narrative and positioning for a set of social good products. Incorporate new company initiatives that support the narrative
  • Develop the strategy and drive execution for successful programmatic marketing based on audience segmentation and customer lifecycle marketing
Education Education
Bachelor’s Degree in Business
University of Illinois at Chicago
Bachelor’s Degree in Business
Skills Skills
  • Ability to take initiative, make decisions, and quickly adapt in a dynamic, fast-growing work environment
  • Proven ability to develop impactful marketing assets
  • A great work environment that supports growth and development
  • An opportunity to do something great for yourself and the world
  • Competitive compensation and benefit packages
  • Exceptional verbal, written, and presentation skills on both technical and business levels
  • 401(k) matching program
  • Open time off policy
  • Stocked kitchen with healthy (and some unhealthy) drinks, snacks, fruit and lunch options
  • A company who enjoys having fun; holiday and summer parties, annual global company off-site, experienced a private Star Wars pre-opening day viewing and lots of other great stuff
Create a Resume
1

Consumer Product Marketing Manager, Sharing Resume Examples & Samples

  • Know the Facebook sharing products, how people use them, and the competitive landscape like the back of your hand
  • Lead and collaborate with a diverse cross-functional group of stakeholders on launches of key features and new products
  • Craft the positioning and messaging for Facebook's portfolio of sharing products
  • Define and implement the 2015 marketing plan for core sharing, with a primary focus on inspiring and educating the consumer audience
  • Develop and implement educational campaigns that help the consumer audience get more out of priority sharing products
  • Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems, and translate them into easy-to-grasp concepts
2

Consumer Product Marketing Manager Resume Examples & Samples

  • Know the people who use your products and the competitive landscape like the back of your hand
  • Create the go-to-market plan, collaborating closely with Product Management, PR, and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity
  • Plan and lead successful product launches for some of Facebook’s most well known products and features
3

Consumer Product Marketing Manager, Utility Resume Examples & Samples

  • Conceive of and execute innovative marketing plans owning the positioning, messaging, creative assets, and strategies that drive awareness, engagement and affinity
  • Lead and manage the efforts of internal cross-functional teams — including Product, Design, Research, PR and Creative — and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
  • Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems and translate them into easy-to-grasp concepts
4

Consumer Displays Marketing Manager Resume Examples & Samples

  • Defining and communicating Consumer Displays marketing and solutions needs through the Product Lifecycle, including how to research and gather relevant information to support those needs, roadmap maintenance and managing product transitions
  • Effectively understanding key consumer behavior, trends and needs and translating them into Displays product solutions that will provide meaningful value for our customer base
  • Creating and managing effective content and processes for product positioning and messaging for regional partners, sales force and packaging creation teams
  • Understanding and tracking key technology and behavior trends for the LCD and Displays industry and serving as an expert on those technologies within the team
  • Collaborating with cross-functional product development teams to ensure that the products and solutions are delivered per our marketing objectives
  • Work in partnership with regional teams on Go-to-Market plans, activities and launch strategies for the Displays business
  • Growing the business plan for the Displays team and manage products/solutions to meet revenue and profitability goals in line with team targets. Will include investigating adjacent product categories and new business models
  • Developing marketing process enhancements to ensure that the overall displays and visual solutions marketing process can grow and scale with the business
  • Understanding of basic marketing principles and product development process. Previous experience in high-tech consumer goods marketing, the PC industry or the LCD industry is a plus
  • Previous experience and proven track record for successfully developing marketing plans and launch strategies for new products
  • Ability to effectively work in a cross functional team environment including business and product development, supply chain and procurement processes and execution dependencies
  • Aptitude for using an analytical approach to business evaluation and problem-solving - with the understanding of how to effectively communicate proposals, results and implications to management teams and external partners
  • Capability to collaborate with and manage external partners in the product development process
  • Excellent verbal and written communication skills and expertise in communicating with international partners
  • Experience in program and process management, with a proven ability to proactively initiate process improvements within a team environment
  • Fluency in English is a must
5

Product Marketing Manager, Consumer Resume Examples & Samples

  • 5-15 year track record in strategic/product marketing in the digital media industry for a tech company
  • Excellent communication and interpersonal skills (you'll be working with several internal teams to bring your plans to life)
  • Strong personal organization and project management abilities
  • Work with Product Owners and other stakeholders to develop the Market Opportunity plan, combining business goals, user insights, target segments and other data into a coherent plan
  • Developing a continuous two-way flow of communication between the product and marketing teams
6

Interactive Consumer Senior Marketing Manager Resume Examples & Samples

  • Ability to analyze the competitive environment and marketing practices within the space
  • Effectively lead and manager both direct reports and indirect agency partners
  • Working with key partners, facilitate and oversee the analysis of the customer/client and prospect universe within assigned business units in order to provide strategic insight and market opportunities for the lines of business: Identifying and targeting optimal prospects and customers; Utilize market research to inform lines of business as to customer priorities and market opportunities
  • Implementation and successful execution of marketing programs across all channels. Execution includes, under the direction of the Chief Marketing Officer, the launching and management of events, sponsorships, promotions, campaigns or initiatives, monitoring the performance against objectives (in partnership with cross-functional partners and department peers) including the tracking, reporting and formal post-campaign analysis in partnership with the RATR team
  • Manage the assigned budget for Marketing spend and Personnel resources, demonstrate Financial Stewardship in effective negotiations of pricing with external partners and thoughtful prioritization of available funds with lines of business
  • 10-12 years Combination of actual customer facing line experience in relevant customer segments and exposure to various aspects of Marketing including traditional advertisement, product management, events/sponsorships, and campaign execution. Experience in attracting, developing and retaining talent/direct reports. Preferred
7

Digital Marketing Manager, Consumer Marketing Resume Examples & Samples

  • Identify areas of opportunity for growth and help execute marketing programs to capture the potential growth
  • Assist with the email acquisition strategy and subsequent communication plan
  • Help execute promotional audience development campaigns
  • Minimum of three years' experience in digital direct marketing and brand marketing with focus on meeting performance-based goals
  • Familiarity with web-based consumer-revenue business models (subscription or otherwise)
  • Understanding of web analytics and reporting conventions
  • Excellent communication, analytical and problem-solving skills
8

Consumer Product Marketing Manager Resume Examples & Samples

  • Drive creative output through relevant consumer and product insights, driving alignment across teams when needed
  • Develop a comprehensive calendar for programmatic creative campaigns to achieve product goals at international scale
  • Develop core product positioning and messaging for key sharing products and features, considering value proposition, target audience, competitive landscape, and other factors
  • Manage and coordinate the efforts of internal cross-functional teams, including Product Management, Art Direction, Legal, Privacy, Policy, PR, Content Strategy, Design, and others
  • Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
  • Close the loop on sentiment and product metrics by integrating insight into upcoming campaigns, including educational campaigns
9

Consumer Product Marketing Manager, Commerce Resume Examples & Samples

  • Own the positioning, segmentation, and consumer value prop for our Commerce products and then execute go-to-market plans
  • Partner with some of the leading thinkers in research, design, and analytics to define new priorities and opportunities for Facebook
  • Influence product roadmap by framing competitive landscape, target markets, and providing market and consumer insights
  • Drive product adoption and usage through marketing campaigns and in-product education
  • Plan and lead successful product launches
  • Manage cross-functional teams (including PR, research, sales, design, product, and engineering) to deliver world-class product marketing communications
  • Act as the voice and advocate of the customer, ensuring our commerce products are adding value to people’s lives
10

Consumer Product Marketing Manager Resume Examples & Samples

  • Plan and lead successful product launches, that often launch only in emerging markets
  • Plan and lead successful marketing campaigns, educating people in emerging markets on how to use Facebook in a safe and secure way
  • Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to deliver to create integrated marketing moments
  • Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems
11

Consumer Product Marketing Manager Resume Examples & Samples

  • Plan and lead successful large-scale product launches, working to drive consensus across many stakeholders
  • Plan and lead successful outbound marketing campaigns to both consumers and businesses
  • Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to create integrated marketing moments
12

Digital Marketing Manager Cards & Consumer Lending Resume Examples & Samples

  • Identify new channels or sub channels to diversify digital media distribution, build channel growth and conversion improvements - delivering a now, new, next opportunity roadmap
  • Develop and drive overall Affiliate and Aggregator marketing strategy and monthly forecasting
  • Execute day-to-day affiliate management and operations, monitoring affiliate activity, analysing performance and identifying areas of improvement to ensure performance is in line with forecast
  • Nurture existing affiliate/partnership relationships by providing timely communication, execution of promotions and reporting
  • Structure and negotiate partner agreements and contract renewals - working with Procurement and Legal stakeholders
  • Develop incentives, offers and commission structures for affiliates and networks
  • Identify innovative forms of affiliate partnerships; maximizing new revenue streams
  • Identify new partners and opportunities, consistently striving to build channel growth
  • Monitor competitor and market trends ongoing to drive in-house and partner innovation
  • Analyse performance of conversion landing pages and make adjustments as necessary to continually improve conversion rates using creative, leveraging such web analytics tools as Omniture and Adobe Test & Target as well as partner data
  • 4+ years if digital marketing experience with business development or partnerships focus
  • Demonstrated experience building strong relationships with internal/external partners
  • Adapts to change in a fast paced, high-pressure environment
  • Results driven with a proven track record in delivering solid ROI
13

Consumer Product Marketing Manager, Privacy Resume Examples & Samples

  • Understand the people who use Facebook products and address concerns around privacy
  • Own the full spectrum of the marketing from inbound work, product launch support to proactive marketing campaign work
  • Plan and lead successful marketing campaigns, educating people in key markets on Facebook's POV on privacy and the product/ tools we have in place to keep consumer safe and secure
  • BA/BS degree at minimum, MBA is strongly recommended
  • 7+ years of experience in product and/or brand marketing for internet and/or consumer technology
  • Experience in brand work and campaign development
  • Strong analytical and problem-solving skills with a results-oriented mindset
  • Exceptional communication skill
  • Strong passion for and understanding of web and mobile technologies and the industry landscape
  • Thrives in and enjoys a face-paced, entrepreneurial, start-up environment
14

Consumer Product Marketing Manager Resume Examples & Samples

  • Plan and lead successful marketing campaigns, educating people around the world on Facebook Groups
  • Management consulting experience strongly recommended
  • Start-up experience is a plus
  • Experience in large scale campaign development or growth marketing
  • Keen ability to translate complexity into simple and intuitive communications
15

Consumer Product Marketing Manager Resume Examples & Samples

  • Plan and lead successful consumer marketing campaigns for some of Facebook's most important brand moments in partnership with product, communications, partnerships, and other teams
  • Coordinate with global marketing teams and external agencies to deliver culture-specific insights that can drive creative development for global brand campaigns
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems
  • 8+ years of experience in marketing and/or business consulting, preferably for media or the consumer tech industry
  • 3+ years of experience in marketing
  • BA/BS preferred. MBA recommended
  • Consumer product marketing experience preferred
  • Consumer brand marketing and/or consulting experience is a plus
  • Interest in global cultural trends and proven ability to launch successful campaigns in non-US markets
  • Experience sourcing and working with agencies
  • Excellent communication skills. Comfortable communicating to internal executive and product teams, as well as written communications for consumer-facing audiences
  • Passion for brand marketing and understanding how brands interact with consumers in culture-specific contexts
16

Consumer Product Marketing Manager Resume Examples & Samples

  • Know the people who use your product and the competitive landscape like the back of your hand
  • Craft a compelling picture of the people using your products with quantitative and qualitative insights, and use that to influence product strategy, inform go-to-market plans, and develop ongoing outbound marketing programs
  • Conceive of and execute innovative marketing plans owning the positioning, messaging, creative assets, and strategies that drive our sentiment metrics
17

Consumer Product Marketing Manager Resume Examples & Samples

  • Plan and lead successful consumer marketing campaigns for some of Facebook's most important features in partnership with product, communications, analytics, and other teams
  • Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
  • 12+ years of experience in consumer or brand marketing, ideally in the consumer internet and/or technology space
  • A track record of successfully partnering with and influencing cross-functional teams
  • Excel at both strategic and tactical levels
  • Thrives in and enjoys a highly collaborative, fast-paced, ambiguous environment
18

Consumer Product Marketing Manager Resume Examples & Samples

  • Be the voice of the Facebook consumer in Latin America and have a pulse on cultural trends and happenings in the region
  • Plan and lead locally-relevant consumer marketing campaigns for some of Facebook's most important brand moments in partnership with product, communications, partnerships, and local teams
  • Lead communication between HQ, regional cross-functional teams, and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
  • Manage relationships with research partners in market to develop qualitative and quantitative insights to influence product strategy and inform go-to-market plans
  • Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape in the region
19

Marketing Manager, Consumer Banking Group Resume Examples & Samples

  • Brief and execute refreshed print and digital creatives, manage advertorials with Private Banking heads & GSMC PR team, support Awards pitch process and negotiate advertising/ logo packages, evaluate and negotiate key media partnerships
  • Responsible for briefing, image selection, copy-writing tonality and timely execution for all Private Banking, Asia Treasures & Insignia digital and below-the-line communication projects
  • Manage planning and execution of assigned cross-Wealth campaigns
  • Track allocated A&P budgets to optimise A&P spend and ensure no over-run, proactively identify budget issues & recommend solutions. Participate in annual budget planning and review process, RASCI, MPP and MDD internal campaign approval processes
  • Identify and align approvals of campaign metrics, establish tracking reports and collate results of all campaigns with learnings & recommendations
  • Work closely with Private Banking business heads to plan and execute high quality client events in accordance to overall strategy, and with Legal & Compliance to ensure all plans are in line with marketing guidelines
20

Consumer Product Marketing Manager Resume Examples & Samples

  • Understand the target consumer and Facebook products like the back of your hand
  • Set the strategy and drive execution for a new global content program from the ground up, from identifying key consumer insights, to defining editorial principles, to managing agencies and XFN partners to develop and launch effective on-brand content that resonates globally
  • Be the voice of the consumer with competitive analysis and quantitative and qualitative insights to influence product strategy and raise the bar on our brand content programs
  • Partner with and establish scalable processes with XFN teams around the globe including product, communications, analytics, design, partnerships, policy, and many others
21

Emerging Consumer Segments Marketing Manager Resume Examples & Samples

  • Develop insights and research plan to size potential segment opportunities
  • Establish budget, business case and targeting strategy
  • Source partnerships/vendors to identify and support segment marketing plan
  • Onboarding process for vendors/suppliers
  • Build and execute a “Test and Learn” plan for scalable opportunities
  • Prior Marketing insights, research and segmentation experience
  • Deep knowledge of 1 to 1 targeted marketing practices (digital, social, email and direct mail) with proven results
  • Strong analytical and financial skills with ability to translate data/insight into action
  • Deep knowledge of Sprint culture, processes, and operations
  • Willingness and ability to work in fast-paced and dynamic environment
  • Willingness and ability to engage in cross-functional collaboration
22

Consumer Product Marketing Manager Resume Examples & Samples

  • Plan and lead successful product launches that often launch only in emerging markets
  • Be willing and able to roll up your sleeves and be a jack of all trades
  • Minimum BA/BS degree preferred. MBA is recommended
  • 5+ years of experience in product marketing or related disciplines for internet and/or consumer technology
  • Marketing experience in emerging markets, particularly India, is a plus
  • Experience in large scale campaign development working with small- to medium-sized agencies
23

Consumer Product Marketing Manager Resume Examples & Samples

  • Craft a compelling picture of the people using your products with quantitative insights, qualitative insights, and audience segmentation
  • Develop the strategy and drive execution for successful programmatic marketing based on audience segmentation and customer lifecycle marketing
  • Own the positioning, messaging, creative assets, and strategies that drive our sentiment metrics, including providing clear guidance to creative teams in the development of creative to optimize and improve campaign performance
  • Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels, keeping schedules, budgets, and reports
  • 8+ years of performance marketing experience in the consumer internet and/or technology industry
  • Demonstrated skills on both strategic and tactical levels
  • Demonstrated communication skills
24

Marketing Manager Consumer Insights Resume Examples & Samples

  • Support the Director on the strategic agenda set by senior management
  • Lead the analysis of new opportunities, developing recommendations of how to proceed
  • Manage ongoing tracking studies with NPD, Foresee/i-Perceptions, and Hypothesis (syndicated data)
  • Conduct secondary research based on business needs (non-syndicated data)
  • Provide meaningful and actionable consumer insights to drive functional and business decision making
  • Develop and field primary market research surveys to support business objectives
  • Lead the analysis of large sums of data from multiple sources and assist in making decisions accordingly
  • Plan, organize, and oversee consumer research and focus groups with customer base
  • Drive the development of new product studies and focus groups
  • Manage an insights/community panel
  • Present presentations and decks based on market and consumer research to senior management
  • Budget finances for projects and the department
  • Scan business/industry trends, scan competitive landscape, and analyze consumer data
  • Deliver insights and recommendations based on analyses
  • Bachelor’s degree in marketing or related field
  • 5+ years of experience in market research or consumer insights
  • Experience with SPSS and/or JMP preferred
  • Training in consumer research techniques, including surveys, focus groups, trend analysis, and syndicated data a plus
  • Ability to synthesize multiple data sources into actionable insights
  • Ability to prioritize workload
  • Ability to create clear objectives and develop findings in support of those objectives
25

Senior Marketing Manager, K-consumer Resume Examples & Samples

  • 7+ years in experience in Advertising/ Brand Management and PR
  • 3+ years performance marketing experience
  • Demonstrated leadership and expertise in brand building and marketing for a leading consumer brand
  • Demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs
  • Deep experience in marketing analytics, specifically optimizing CPA, and reengagement
  • Superior strategic thinking and leadership skills
  • High level of initiative, with the ability to take calculated risks to drive business results
  • Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations
  • An advanced degree in Business Administration, Marketing, Advertising or related field is preferred
  • Social marketing experience
26

Marketing Manager Consumer Resume Examples & Samples

  • 3+ years of relevant Consumer and Digital Marketing experience within the pharmaceutical industry required
  • Broadcast/TV experience preferred
  • Understands and interprets trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan
  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
  • Strong project management experience/examples required. Effectively manages projects to deliver high-quality work product in a timely fashion (meets or exceeds deadlines). Ensures that regulatory and compliance guidelines are followed. Must have understanding and experience navigating the Medical and Regulatory process
  • Must have strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization
  • Must be a highly motivated individual - self-directed, willing to make decisions with less than perfect information, ability to think bigger and push norms!
27

Consumer & Digital Marketing Manager Resume Examples & Samples

  • Manages all current patient programs across MEA with a core focus on Lamasatas the platform for engagement programs
  • Strategy: Build the Foundation of a robust CRM approach including customer journey mapping, strategy and approach – this includes SOP’s, KPI’s, resourcing, budgets and plans
  • Channels Build channels and touch points, internal and external and manage external and internal resources including coordination with EMEA (sitel, Midas, SFDC, etc..) External (agencies, call centers, etc..) and country customer service teams
  • Systems: Develop and interpret single view of the Customer through a Customer Experience Centre
  • Launches additional program element to increase patient engagement – mainly loyalty solutions across MEA
  • Initiates overall CRM (operational and marketing CRM) including data collection, contact center, outbound communications, and overall patient tracking
  • Launches across MEA key Global and WWW marketing initiatives (engagement, reward, digital, mobile, and other key strategies and projects)
  • Drives excellence in execution across region of all programs
  • Builds scalable platforms, cost saving models for patient engagement across region and focuses on optimizing KPI’s: Lifetime value with brand, Frequency of Testing, brand advocacy, share protection, switching and basic customer service fundementals (satisfaction, awareness, top of mind, education)
  • Build and leverage proper consumer insights to impact programs and communications design
  • Marketing / Business degree , MBA is plus – FMCG and OTC background
  • A Minimum of 5 years hands on experience on Service Brand Management with Loyalty Program Management or CRM programs
  • Strategic and hands on experience with CRM design and execution and direct to consumer / patient projects
  • Strong understanding of marketing technology and IT solutions to drive loyalty programs
  • P/L management of loyalty and marketing programs
  • Multi channel communications execution
  • Digital media and communications including platforms (www, social)
28

Consumer Product Marketing Manager Resume Examples & Samples

  • Understand the people who use Facebook products and address concerns around data privacy
  • While this is a consumer marketing role, you will also need to understand the multiple players in the ecosystem across consumers, policy makers, governments and advocates to ensure the consumer work is contextually relevant
  • Plan and lead successful product launches that are global
  • Plan and lead successful marketing campaigns, educating people in key markets on Facebook's POV on privacy and the products and tools we have in place to keep consumer safe and secure
  • Tackle complex and ambiguous problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems
  • 5+ years of experience in product or brand marketing, public affairs or public policy, or policy or crisis comms for internet and/or consumer technology
  • Marketing experience working across privacy sensitive/trust issues and products and/or experience working on security and safety
  • Thrives in and enjoys a fast-paced, entrepreneurial, start-up environment
29

Consumer Product Marketing Manager Resume Examples & Samples

  • Develop core product narrative and positioning for a set of social good products. Incorporate new company initiatives that support the narrative
  • Leverage quantitative and qualitative insights to help inform the product roadmap for our products
  • Create and execute go-to-market plans to launch new features, partnering with Product Management, PR, Design, and Data Science to determine launch strategy, rollout plan, and creative assets to drive awareness, engagement, and affinity
  • Help drive awareness of Facebook's charitable giving products and drive donations with creative consumer campaigns
  • Produce assets and collateral to support our partnerships team to enable nonprofits to leverage our products
  • Conceptualize, plan and execute on major social good narrative events (ex. Social Good Forum) to make it a meaningful conference for people, nonprofits, partners and press
  • Mobilize and coordinate efforts across cross-functional teams, including Product Management, PR, Design, and others
  • 5+ years of experience in marketing and/or business consulting
  • 2+ years of experience in consumer marketing
  • Experience sourcing and managing agencies
  • Experience with communicating to internal executive and product teams, as well as communications for consumer-facing audiences
  • Ability to effectively work cross-functionally between multiple teams
30

Consumer Product Marketing Manager Resume Examples & Samples

  • 3+ years in product marketing/management preferred
  • Experience in cybersecurity, data protection or information technology in an enterprise-focused software (SaaS preferred)
  • Exceptional verbal, written, and presentation skills on both technical and business levels
  • Proven ability to develop impactful marketing assets
  • Ability to take initiative, make decisions, and quickly adapt in a dynamic, fast-growing work environment
  • BS degree or equivalent required
31

VP Senior Marketing Manager, Consumer Segment Resume Examples & Samples

  • Partners with the executive management team to develop consumer marketing strategy, specifically account acquisition, retention and wallet growth strategies for retail/card and wealth management
  • Develops and executes detailed integrated marketing plans across all marketing tactics (advertising, direct marketing, digital channels, sponsorships, events, etc.)
  • Works with the analytics team to gather and analyze key marketing information (research, product usage data, consumer trends, industry trends, etc.) for development of segmentation analysis, marketing strategy development, business case formulation, marketing planning, etc
  • Develops and executes digital acquisition and cross sell strategies for all consumer businesses within MB
  • Directs activities of cross functional teams to effectively execute all integrated marketing plans across all tactics
  • Develops specific goals, timelines, budgets, KPI’s for all programs
  • Analyzes overall impact of marketing plans, programs, tactics – use analyses to refine and improve marketing plans
  • Develops business case analyses for programs, products; monitors planned vs. actual performance
  • Develops and executes evaluation and decision making process for local sponsorships and events
  • Oversees execution of events and sponsorships related to strategic goals
  • Plans and assists in conducting market research related to strategy development
  • Negotiates contract terms with outside agencies and suppliers
  • Communicates with outside communication agencies on campaigns
  • Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs
  • Understands and complies with all Bank policies and procedures, and federal and state laws and regulations pertinent to this position; stays informed and shares updates on changes with management. Required to successfully complete all required Compliance training
  • Continuously supports the Bank’s Mission Statement and Core Values
  • This position has direct supervisory responsibilities and carries out these responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, coaching for performance and resolving problems
  • Marketing/Product Management - Knowledge of principles and methods for developing, promoting, and selling products or services. Knowledge of marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
  • Project Management - Knowledge of project coordination, identification of business needs, work plan, budget control, time management, resource allocation, team management and status reports. Must demonstrate leadership, logic, and reasoning skills. Identify risks/issues affecting project work progress and recommend solutions. Those in a technology related position must also have strong technical knowledge
  • Expert-level user of Windows applications and Microsoft Office programs such as MS Word, Excel and PowerPoint
  • Thorough knowledge of software applications applicable to position/business unit
  • Understands and is familiar with the most widely known and emerging tools, technologies and social applications
  • Identifies opportunities to increase accuracy and optimize resources and develops / recommends / implements solutions
  • Utilizes variety of interpersonal styles and communication methods to effectively adapt to new work structures, processes, or cultures
  • Prioritizes regular workload, special tasks and concurrent projects, allocating time and resources to ensure that work is completed accurately and efficiently within established time frame
  • Effective organizational, leadership and presentation skills
  • Strong business focus with demonstrated ability to act in partnership with management teams
  • Proven leadership and collaboration skills with the ability to effectively supervise, coach and influence employees
  • The employee is frequently required to stand; walk; sit
  • 20170426
32

Marketing Manager, Consumer Electronics Resume Examples & Samples

  • Drive traffic growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements
  • Analyze performance of content and traffic and optimize
  • Work with peers in key categories to create on-brand, best-in-class features and promotions as well as messaging and cross promotional opportunities, events and deals
  • Drive site improvements to completion by coordinating with project managers, web developers, buyers, and other merchandisers
  • Bachelor's degree in Marketing, Computer Science or comparable field
  • Minimum of 4 years experience in marketing or e-commerce merchandising
  • Proficient in a varied set of software and editing tools (including HTML, Excel, and image editing software)
  • Strong understanding of online marketing ecosystem and deep understanding of all online marketing channels (e.g. Direct, Social Media, Display, Affiliate, E-Mail, Newsletter, SEM, SEO
  • Organizational skills including prioritizing, scheduling, time management, and meeting deadline
33

Marketing Manager, M Consumer Business Group Resume Examples & Samples

  • Localize global strategic direction to U.S. market strategy (eg. Value proposition, segmentation, targeting, pricing, promotions, cost savings, etc.)
  • Lead development and execution of annual U.S. business plan and marketing plan in collaboration with cross-functional team
  • U.S. P&L management
  • Assess category product performance and competitive analysis
  • Lead development of new product pipeline and commercialization
  • Actively gain consumer insights, both informal and formal research then turn into actionable growth ideas
  • Conduct competitive analysis of direct and indirect competition
  • Work closely with Category Development Manager and Shopper Marketing team to maximize growth
  • Actively supports international subsidiary marketing teams with International projects
  • Three years experience project management and leadership of cross functional teams
  • One year of experience with new product development and launches
  • Two years of consumer insight research
  • Energized by fast paced challenging work environment
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Consumer Product Marketing Manager, Goodwill Resume Examples & Samples

  • Craft a compelling picture of the people using your products with quantitative and qualitative data and research, and audience segmentation
  • Develop the strategy and drive execution for successful programmatic marketing based on audience segmentation
  • Leverage quantitative and qualitative insights from research and analysis to influence product strategy and inform go-to-market plans. Work with internal analytics team to understand and evaluate campaign performance
  • Plan and lead successful consumer marketing campaigns for some of Facebook's most important brand moments in partnership with product, design, communications, partnerships, and other teams
  • Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape
  • 8+ years of experience in marketing and/or business consulting
  • Experience with growth, performance, campaign, CRM or consumer segmentation marketing
  • Experience partnering with and influencing cross-functional teams
  • Proven project management skills
  • Experience communicating to internal executive and product teams, as well as communications for consumer-facing audiences
  • Experience in a fast-paced, entrepreneurial, startup environment