Manager Marketing Manager Resume Samples

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OG
O Gottlieb
Ottilie
Gottlieb
758 Casper Garden
Chicago
IL
758 Casper Garden
Chicago
IL
Experience Experience
08/2015 – present
Los Angeles, CA
Senior Digital Marketing Manager
Senior Digital Marketing Manager
08/2015 – present
Los Angeles, CA
Senior Digital Marketing Manager
08/2015 – present
  • Leading a team of high performing digital marketers
  • Messaging and positioning
  • Working with third parties and management to develop KPIs for programs
  • Driving Social, Associates marketing channel performance and KPIs
  • Working closely with other key stakeholders to develop plans that drive next best customer action, channel conversion and lifetime value
  • Working knowledge of search engine marketing
  • Working and thorough knowledge of Marketo automation
06/2009 – 02/2015
San Francisco, CA
Marketing Manager, Ceca
Marketing Manager, Ceca
06/2009 – 02/2015
San Francisco, CA
Marketing Manager, Ceca
06/2009 – 02/2015
  • Planning, monitoring, coaching and guiding distributors with
  • Planning, monitoring and guiding distributors in category mix and SKU management
  • Develops a coherent integral digital strategy encompassing: digital, social media, search, Brand marketing Core Site, Retailers, Sites, E-retailing, etc
  • Monitors Competitive pricing ensuring Brand in adequately positioned in terms of pricing vs US and amongst local relevant competitors
  • Owns the planning, forecasting, COG/pricing of newness (products, promotional, special events)
  • Assist markets in developing their local marketing calendar/ launch plans with promotional activities and media support for both B&M as well as Online
  • Digital Strategy encompasses e-retailing, marketing core site, social media, etc
05/2003 – 12/2008
San Francisco, CA
ETF Marketing Manager
ETF Marketing Manager
05/2003 – 12/2008
San Francisco, CA
ETF Marketing Manager
05/2003 – 12/2008
  • Working with Distribution and Marketing teams, assist in development and implementation of integrated campaign planning, management, execution and reporting
  • Assist in new product launch and development of go-to-market strategies; work with Digital Marketing and National Accounts to develop and fine-tune segmentation strategies; design campaign for successful marketing to promising distribution channels and audiences
  • 2 Work closely with key partners including sales, product, investment, compliance, IT and operations to establish priorities and messaging to a retail and institutional client base
  • Assist in development of analytical process to identify tactical marketing opportunities
  • In partnership with the ETF Marketing Team Leader, contribute to the promotional strategy, which includes: creative elements, goals, budget, launch timing, promotion plans and industry conference presence
  • Support new and existing ETF offerings by working closely with key stakeholders (e.g., sales, ETF product, investment affiliates, marketing, training) to develop the product value and application narrative and deliver timely and impactful client-centered marketing collateral
  • 3 Work effectively throughout the marketing organisation, maintaining agency relationships and liaison with key stakeholders within the global PowerShares business and the wider organisation & local offices
Education Education
Bachelor’s Degree in Marketing
James Madison University
Bachelor’s Degree in Marketing
Skills Skills
  • Highly adaptable with strong organizational skills
  • Detail-oriented and an ability to juggle shifting priorities
  • Ability to demonstrate accountability for results and sound business judgment/decision-making
  • Attention to detail and strong project management
  • Strong verbal skills and the ability to influence peers and leaders
  • Keen ability to grasp complexity quickly and to focus on key issues
  • Strong knowledge and understanding of digital development technologies
  • Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components
  • Excellent communication and presentation skills
  • Great pay
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1

Show Marketing Manager Resume Examples & Samples

  • Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects for the House of Blues Sunset Strip
  • Independently Manage show marketing & advertising budgets
  • Independently plan, develop and implement PR strategies to promote events including ability to pitch stories and to create excitement and awareness
  • Communicating with and answering inquiries from media, individuals and other organizations
  • Work collaboratively with HOBE Brand Marketing Manager in strategically aligning marketing plans and strategies
  • Create, develop and maintain venue marketing collateral, ads, radio spots, etc for all show segments
  • Implementation and execution of national marketing and sponsorship plans for all show involvement
  • Maintaining consistent communication with artist representatives, venue and media
  • Researching, writing and distributing press releases to local media
  • Tracking and compiling media coverage and promotional involvement for each event
  • Dealing with various media on site at events including nights/weekends as needed
  • Setting up promotions with local radio and TV outlets and other organizations/outlets as needed
  • Database marketing management and communication
  • Maintaining and updating information on our social networking accounts
  • Managing all social marketing activities on Facebook, Instagram and Twitter
  • Responsible for all email communication with customer database
  • Fostering community relations through involvement in community initiatives
  • Working Relationships
  • Judgment
  • Quality of Work
  • Dependability/Reliability
  • Communication (written/verbal)
  • Development (self and subordinates)
  • Manageability
  • Passion for Music!
  • Strong experience dealing with radio promotions and/or contacts preferred
  • Proficient in Microsoft Word, Excel, Adobe and Outlook
  • 2 years previous marketing/PR/promotions experience necessary
  • College degree preferred but not a requirement
  • Ability to be creative and multi-task in a very dynamic, changing, fast-paced environment
  • Strong attention to detail with the ability to meet goals and objectives
  • Proactive team player with a positive attitude
  • Exhibits positive attitudes; excellent written and verbal communication/ phone etiquette and communication skills; high level of organizational and follow-through skills; communicates assertively; maintains personal integrity
  • Ability to handle various projects at one time make good decisions; delegates; follow up; communicate with staff and guests in a positive manner
  • Tolerance of all cultures, music and art forms
2

Marketing Manager Business Cards & Moneris Resume Examples & Samples

  • Championing the use of innovative, leading edge marketing practices, the Marketing Manager will flawlessly manage and execute end-to-end marketing strategies and tactical plans of varying levels of complexity using a mix of marketing channels and tactics (ie, direct mail, mass media, collateral, online, Sales Force, Contact Centers), to support Business Cards & Moneris, Acquisition, Growth and Retention efforts, end-to-end
  • Develop, implement and manage direct marketing acquisition programs and activities to increase client acquisition and penetration into the Business segment
  • Develop, implement and manage direct marketing retention programs and activities that leverage multiple client touch points with relevant marketing offers to maximize growth, card utilization, and retention opportunities
  • Manage the execution of mass advertising initiatives to generate business impact
  • Support 3rd Party marketing plans and joint marketing initiatives
  • Manage the end-to-end creative development and program implementation process, directing agency partners and vendors accordingly
  • Develop comprehensive creative briefs, business cases, and other internal and external agency processes and documentation
  • Develop, manage and deliver client facing marketing material, collateral and sales tools to support product launch, product enhancement including welcome kits, in-branch materials, applicant take-ones, sales kits, etc
  • Deliver & implement on marketing strategies and tactical plans to support launch of new products
  • Overall budget control – manage all estimates, invoices and budget updates for all campaigns
  • Act as overall Project Manager and ensure successful end-to-end implementation of all marketing campaigns and activities
  • Act as SME for Business segment and demonstrate strong ability to impact and influence virtual team members and stakeholders
  • Previous 5 years Marketing experience
  • Proven experience planning and executing multi-channel marketing campaigns particularly in
  • Primary: Direct Marketing
  • Secondary: Mass
  • Proven strong problem solving, organizational and communication skills. Must be comfortable proactively taking the initiative and challenging the status quo. Be a solutions provider
  • Can easily navigate a highly-matrixed environment and is comfortable leading and impacting influence with others
  • Experience in results tracking and analysis including research, across all mediums and channels
  • Experience in development and delivery of business cases and creative briefs and managing creative process and timelines
  • A creative eye with a strong attention to detail
  • Strong project and time management skills with the ability to prioritize multiple projects in a fast paced, deadline driven environment
  • Positive upbeat professional and responsible attitude; independent and self-directed with a strong ability to work collaboratively – strong relationship building skills a must
  • University Degree – undergraduate degree and/or MBA
  • Experience in the Business and B2B segment an asset
3

Senior E-channels Marketing Manager Resume Examples & Samples

  • Fast moving and continually evolving environment from a business, technology, risk and regulatory perspective due to the global nature of the role
  • An acute risk environment due to the evolving nature of the external threats to the platform
  • Conflicting drivers and priorities of key stakeholders
  • BA in related discipline and 5-8 years of experience in related field OR MA and 3-5 years of experience in related field
  • Background in Product Management; Technology; Programme Delivery/Process improvement; Payments and Cash Management or GTRF; Experience in managing e-commerce platforms; Commercial and Corporate customers
  • Experienced project/programme manager with relationship management skills and/or industry product specialist
  • High level of business acumen and commercial awareness, together with a sound knowledge of the full range of transaction banking products commerce and/or ecommerce
  • Relevant transaction banking product knowledge
  • Knowledge of HSBC Group, subsidiaries & product ranges
  • High level oral and written communication skills and presentation skills including public speaking
  • Technical and Computer skills and technical HSBC net knowledge
  • Complex and analytical reasoning
  • Treasury/ Foreign Exchange knowledge
4

Senior Marketing Manager, Advertising Resume Examples & Samples

  • 1) Oversee the planning, development and execution of advertising campaigns for the Québec market, based on a national strategy, to support various LOBs in their business objectives
  • University degree (Marketing) or equivalent plus 5 to 8 years’ experience in Marketing and Customer Communications
  • Sound knowledge of the financial industry
  • Customer service and problem solving experience
  • Good knowledge of print, web and media buying
  • Experience in developing and managing all steps of a project (project management)
  • Bilingualism with perfect French (written)
5

Marketing Manager, Gap Online Japan Resume Examples & Samples

  • Fluency in Japanese a plus (both writing and speaking skills)
  • Proven track record as a strong online marketer
  • Ability to analyze data, interpret for a broad audience and develop fact-based recommendations to drive marketing decision-making
  • Detail-oriented with passion for flawless execution
  • Effective communicator and presenter
  • 5+ years of relevant experience in retail/ecommerce
6

Senior Marketing Manager, Email Resume Examples & Samples

  • Responsible for traffic driving marketing programs for Oldnavy.com, through email and digital marketing channels
  • Manage two manager- level direct reports. Track record of successfully a team, getting work done through others and developing direct reports
  • Collaborate with Merchandising and Inventory Management to ensure that pre-season marketing plans support financial forecasts
  • Ensure an easy cross channel shopping experience for customers by managing alignment with retail stores
  • Manage email program: drive retention through a strategic approach to customer touchpoints and message cadence. Drive email acquisition on and off the website
  • Oversee annual and seasonal email and promotional marketing strategy and execution
  • Develop testing strategy to optimize email and promotions
  • Develop and optimize email specific programs such as mobile first design, lifecycle programs, automated programs and personalization
  • Ad hoc analysis/projects as needed
  • Manage annual and monthly budget and forecast process with finance
  • Oversee hindsighting and competitive benchmarking to inform marketing strategies, seasonal program effectiveness, planning, campaign execution and process improvement
  • Partner with Gap, Inc. Digital Marketing team on new idea generation and successful execution of social media, online advertising, search engine and affiliate marketing
  • Must be adept in strategic thinking & analytics developing messaging strategies & writing creative briefs (desired skillset is at the intersection of creative and analytical)
  • Strong written and verbal communication skills especially the ability to glean insights and tell a story from data
  • Politically savvy with track record of navigating multiple levels of an organization
  • History of creating effective cross-functional partnerships and working through multiple levels of an organization
  • Background in retail/fashion industry, ecommerce preferred
  • Experience managing an email database of at least 10M
  • 7 years of marketing or relevant experience
  • 3 experience managing others
  • Omniture, Microstrategy, and CRM experience a plus
7

Marketing Manager, Customer Lifecycle Resume Examples & Samples

  • Assist in the execution of strategy and planning campaigns with timelines to align with achieving defined customer goals
  • Manage Marketing activities including Target Segmentation, Offer, Message, Contact, Communication Channel, and ROI analysis
  • Manage and/or collaborate with teams to execute Marketing Programs against strategies including Direct Mail, Package Inserts, and Digital Campaigns
  • Develop and execute Marketing Test Strategies that focus on continual increase in customer response and cost optimization
  • Collaborate with internal HSN partners including Call Center, Marketing, Merchandising, Consumer Insights and Digital teams in the development of campaign strategies that create optimal user experience to maximize engagement and conversion
  • Analyze and interpret campaign effectiveness, identify key drivers of campaign response, and assess impact of marketing touch-points (internal/external) to determine ability to scale initiatives and drive significant impact to the business
  • Collaborate with Analytics Team in identifying on-going data needs and requirements to optimize marketing strategies and provide effective measurements of success
  • Communicate results and recommendations to management
  • Proactively identify and resolve issues that may impair the team’s ability to meet timelines and business objectives
  • Manage campaign costs, tracking and reporting streams
8

Digital Marketing Manager, Skagen Resume Examples & Samples

  • Develop marketing plans and objectives and establish goals for Skagen’s digital business
  • Translate goals and objectives into actionable & measurable digital marketing programs including SEO, PPC, social, mobile, email, online media, website strategy and other digital components
  • Plan and implement campaigns from concept to execution to include managing all timetables, vendors, internal resources, deadlines and budgets
  • Develop appropriate product/services messaging that are in sync with Skagen brand messaging
  • Track results against objectives and metrics to inform future digital marketing plans
  • Develop and maintain advertising budget
  • Ensure brand integrity and image is maintained
  • Stay up-to-date and maintain a high level of expertise in digital technologies
  • Develop written documentation such as proposals, presentations and case studies
  • 5-8 years digital marketing experience, preferably in the fashion or retail industry
  • Agency Experience a plus
  • The ideal candidate will have a BS/BA (or equivalent) in marketing, communications, journalism, or related discipline with at least a 5 year successful track record in a related field
  • Demonstrated critical and analytical thinking and problem solving abilities
  • Proven entrepreneurial and creative skills to think beyond traditional marketing approaches
  • Must have 3-5 years of experience developing, presenting custom digital solutions within a digital marketing, PR and/or advertising agency environment
  • Superior written and verbal communication, interpersonal, organizational, public speaking and customer service skills
9

Show Marketing Manager Resume Examples & Samples

  • Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects for the House of Blues San Diego
  • Work collaboratively with Hotel marketing team and House of Blues Brand Marketing Manager in strategically aligning marketing plans and strategies
  • Managing all social marketing activities on Facebook, My Space and Twitter
  • 3-4 years previous marketing/PR/promotions experience necessary
10

Show Marketing Manager Resume Examples & Samples

  • Direct and coordinate all activities relating to Promotion, Marketing and PR for the Music Hall, as well as overall awareness of the House of Blues Entertainment venue
  • Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects for the House of Blues (location)
  • Work collaboratively with Hotel marketing team and HOBE Brand Marketing Manager in strategically aligning marketing plans and strategies
  • 3-5 years previous marketing/PR/promotions experience necessary
11

Senior Digital Marketing Manager Resume Examples & Samples

  • Oversee global digital and social media marketing
  • Collaborate with e-commerce and creative services teams to strategize and execute digital marketing plans
  • Ensure all content makes a measurable impact and is consistent with overall strategy
  • Oversee deployment of content across digital and social channels
  • Identify and implement key marketing strategies that drive omni-channel sales, traffic and customer acquisition
  • Build demand through partnerships, bloggers and influencers
  • Oversee global strategy of brand social channels – Instagram, Facebook, Twitter, Tumbler, LinkedIn, Google+ etc
  • Institute appropriate metrics aimed at measuring the success of campaigns as well as benchmarks
  • Research, plan and recommend social tools roadmap
  • Define and develop appropriate guidelines, trainings and policies for global partners
  • Responsible for developing campaigns that tie back to core business objectives across all digital properties including social media, blogs, mobile and advertising
  • Responsible for developing an integrated approach that connects digital, brand, social and PR
  • Research industry marketing trends to stay on top of industry best practices
  • Manage programs in-house as well as work closely with external partners and agencies
  • Explore new ways to elevate the brand in the digital space through interesting and relevant strategies
  • Manage and own digital marketing calendar that presents an integrated view of all digital marketing efforts as they pertain to overall game plan and company-wide initiatives, collaborating with e-commerce, retail marketing, public relations and buying teams
  • Manage day-to-day aspects of marketing budget and invoicing process, maintaining reports that communicate estimated spend and invoiced to date as well as committed by month and quarter
  • Manage a team of 1-2 direct reports
  • Bachelor's Degree required, MBA a plus
  • 8-10 years marketing experience
  • Established network of peers
  • Strong ability to strategize on a global level
  • Retail experience – preferably with apparel/specialty retail brand
  • Media Buying experience a plus
  • Strong documentation and reporting skills
  • Excellent communication, interpersonal and leadership skills
  • Experience using various social media management, monitoring (Radian 6) and analytics tools
  • Ability to lead and influence cross-functional teams, as well as confidently make presentations to senior management
  • Excellent project management skills and attention to detail, proven ability to manage multiple projects simultaneously
  • Proven ability to thrive in a fast-paced environment
  • Motivated, enthusiastic, creative, and results-oriented
12

Senior Digital Marketing Manager Resume Examples & Samples

  • Execution of the digital marketing plan in support of business objectives for traffic, page views, media and ecommerce revenue
  • Development of the company digital marketing plan using an optimized mix of SEO and SEM principles along with other digital channels
  • Manage a small team of digital marketing analysts and specialists and outside consultants, as required
  • Deep expertise and hands on experience in high volume traffic and customer acquisition through SEO, SEM, Display, eMail, mobile, UGC and other digital channels for a consumer oriented website
  • Experience driving on-page conversion through A/B testing and usability optimization, and maximizing user engagement through UGC and content aggregation
  • Entrepreneurial drive and desire to build an on-line business and a 'make it happen' attitude of accountability. Only candidates with hands-on expertise will be considered
  • Bachelor degree required (marketing, economics and/or mathematics preferred)
13

Senior Digital Marketing Manager Resume Examples & Samples

  • Lead digital strategy, planning, execution, optimization, and measurement/reporting across assigned titles for digital and social programs including website, Twitter, Facebook, YouTube, Instagram, etc
  • Understand brand health and needs for success in the digital space
  • Oversee all content strategy across social platforms, websites, and stand-alone destinations; identify key pulse points and messaging
  • Design processes to effectively partner with cross-functional teams (including but not limited to Brand Management, Online Media, PR, Promotions, Sales, and Game Development) in order to develop integrated strategies and programs
  • Partner with media team on social media performance marketing
  • Seek opportunities to more deeply integrate digital tools and practices into our games
  • Lead agency and internal production team relationships; oversee direct reports in day-to-day management and tactical planning, providing support and troubleshooting where necessary
  • Work closely with Community Development team on building and maintaining a healthy community across platforms
  • Partner with analytics to establish program KPIs, evaluate success and lead creation of best practices
  • Be a leader in creation and presentation of marketing plans to senior management
  • Manage 1-3 direct reports: 1-2 Associate Digital Marketing Manager(s); 1 Project Manager
  • 6-9 years of experience working in the field of consumer marketing, digital marketing or equivalent relevant experience
  • Management experience (minimum of 1-2 years experience managing at least 1 direct report) and a proven desire to lead, empower and grow direct report(s)
  • Extensive knowledge of Digital & Social marketing programs including: production, online media, social behavior, research & analytics
  • Excellent written and oral communication skills and team management
  • Collaborative, proactive and solutions orientated
  • Initiative to drive change in a quickly evolving space
  • Knowledge and focus on marketing analytics and ROI
  • Experience working in an international environment a plus
14

Senior Digital Marketing Manager Resume Examples & Samples

  • Evangelize and drive digital transformation across functions, across levels
  • Partner with digital agencies to create integrated campaigns with social strategies
  • Drive performance marketing for Singapore
  • Twitter integration for customer care/ website feedback integration with Salesforce
  • Grew revenue for the business using SEM
  • Several test and learn projects in play
  • Digital partnership marketing with online ecommerce partners
  • Organizing digital workshops for internal staff
  • Managing social media platforms within the social media command centre
  • Initiate creative ideas for social media campaigns which drives the brand in Singapore
15

Senior Digital Marketing Manager Resume Examples & Samples

  • Translate goals and objectives into actionable & measurable marketing programs across traditional display channels, direct buys, programmatic buys, paid social and affiliates
  • Develop appropriate product messaging that is in sync with the overarching corporate brand messaging
  • Partner with the internal creative team to develop brand right creative assets
  • Develop and maintain the display and affiliate marketing budget
  • Stay up-to-date and maintain a high level of expertise in digital display marketing and how display interacts will all of the digital channels, including experience working with attribution vendors
  • 5 – 8 years digital marketing experience, including budget & partner management
  • Recent display marketing campaign management role (within the past ~3 years)
  • 4+ years of experience developing, presenting custom holistic digital solutions within a digital marketing environment
  • Demonstrated critical thinking, analytical and problem solving abilities
  • Proven track record in successfully collaborating with diverse teams, keeping multiple projects on schedule under tight deadlines
  • Strong track record in marketing automation, campaign management, demand generation, direct marketing and database marketing · Proven entrepreneurial and creative skills to think beyond traditional marketing approaches
  • Strong knowledge and understanding of digital development technologies
  • Outstanding oral and written communication skills with an ability to deliver engaging and compelling presentations
  • The ideal candidate will have a BS/BA (or equivalent) in marketing, communications, business, or related discipline
16

Senior Digital Marketing Manager Resume Examples & Samples

  • Assists the Senior Marketing Director in developing strategic marketing plans for mass market paperbacks as well as e-originals
  • Devises and implements new, creative digital campaigns which focus on using new technology and social media platforms to drive awareness and exposure for authors, brands, and genres
  • Helps develop and grow author and imprint platforms, including social media, and email subscribers for all of our consumer newsletters
  • Develops detailed pre-pub/pre-order campaigns, including low priced e-book promotions
  • Identifies new advertising avenues, developing strategic timing and comparing analytics to sales conversion for current and future campaigns
  • Monitors sales results of social media mentions by imprints and house authors to compare effectiveness of paid versus organic promotion
  • Analyzes and tracks low-price e-books of competing titles and how they are propelled to bestseller lists at various accounts, including social media and advertising, and uses this research to inform future campaigns
  • Works with the editorial team to optimize online copy to increase discoverability in search engines and at online accounts
  • Must have at least 5 years of marketing experience in book publishing or media with relatable marketing experience in the digital space
  • Strong understanding of genre publishing
  • Strong knowledge of social media, basic developmental skills such as HTML and Photoshop
  • Excellent organizational skills and exceptional attention to detail
  • College degree or equivalent work experience
17

Senior Digital Marketing Manager Resume Examples & Samples

  • Manage the advertising/ media execution - SEM, display advertising, affiliate, SEO, social
  • Track & manage budgets, media planning, execution & analysis
  • Drive the development of cloud websites & ecommerce activities
  • Lead agency relationships, implement marketing plans & lead creative development process
  • Be comfortable using data analytics to guide decision making & identifying new opportunities
  • Lead a team of marketers & work closely with the Marketing Director to develop & execute European marketing plans
  • A minimum of 4 years experience in marketing / digital marketing management
  • Strong entrepreneurial spirit & proven leadership qualities
18

Senior Digital Marketing Manager Resume Examples & Samples

  • Collaborating and building effective relationships with business partners across the company; working collaboratively to meet documented business goals and objectives
  • Offering proactive solutions on complex digital projects and ensuring successful progressions of project schedules with minimal guidance
  • Understanding our unique digital environment (web sites, email marketing systems, etc.) and asking critical questions to determine risks and possible dependencies as it relates to audience type, content type and business process workflows
  • Identifying the impact of proposed digital and web changes to end user experience and existing business processes
  • Documenting the requirements and incorporating workflows and visual aids for both technical and non-technical stakeholders
  • Selecting and organizing project teams and establishing levels of authority and lines of communication
  • Ensuring deadlines are met by facilitating resource planning, organizing, and prioritization of project tasks
  • Leading efficient meetings and conference calls with clear agendas and defined objectives
  • Keeping management and key stakeholders well informed on a timely basis on project progress, status and/or concerns for each assignment
  • Identifying issues and ensuring timely actions to mitigate, including escalating when necessary
  • Ensuring project documentation is complete, current, and stored appropriately
  • Working with managers and stakeholders to identify and document process gaps (e.g., as evidenced by recurring issues) and suggest solutions and approaches
  • Developing scope, cost, and schedules; clearly defining deliverables and critical paths
  • Scoping ongoing support needs post-project completion
  • Bachelor’s degree in Business, Marketing, Communications, or similar
  • Minimum of 5-7 years of direct experience in project management; PMP certification strongly preferred
  • Minimum of 5 years in the digital marketing space
  • Financial Services experience or background a huge plus
  • Proven experience managing large digital projects in a complex environment with competing priorities
  • Passionate about web and digital, business process workflows, and improving the user experience on both internal and public-facing websites
  • Extensive project management experience and a proven ability to contribute to and/or manage multiple projects at once in a fast-paced environment
  • Exceptional problem solving skills that enable efficient identification of issues, structuring and execution of analysis, and development of actionable recommendations
  • Experience in collaborating with individuals across lines of business, functional areas, and different levels of an organization
  • Action orientation, willingness to take the initiative, and a desire to roll-up sleeves and dig into the depths of the business
  • A commitment to constant self-improvement and a willingness to be coached
  • Grace under pressure and a sense of humor
  • Strong team work, leadership, and interpersonal skills
  • Working knowledge of Excel, Word, PowerPoint, Visio, Smartsheet (or other project management application), and SharePoint
19

Senior Digital Marketing Manager Resume Examples & Samples

  • BA degree in Marketing
  • 7+ years of experience developing and executing marketing launches, digital media planning and programming across all online channels to drive conversion and lead generation, ideally for a consumer focused brand
  • Deep understanding of online marketing best practices and industry trends, including display, paid search, email marketing, video, CRM, personalization, analytics and paid social media
  • Working knowledge of “media math” & language such as CPM, CPA, CPC, ROAS, forecasting, etc plus experience working with web and data analytics tools: Google Analytics, Omniture, Tableau, Domo or like tools
  • Experience using DoubleClick/Dart adserving technologies and DMPs
  • Strong analytical acumen with proven ability to integrate across multiple marketing channels, synthesize data, delivering value-added insights, recommended optimizations and link activity to business results
  • Active curiosity and creativity, as well as a critical thinker and problem solver
  • Highly articulate, professionally polished and assertive with solid written, verbal and presentation skills
  • Proven ability to manage multiple, competing priorities simultaneously and history of building and maintaining strong relationships with internal stakeholders, agencies and vendors
20

Deposits Marketing Manager Resume Examples & Samples

  • Customer development – undertaking analysis and providing recommendations on the identification of customer target markets, development and implementation of strategies to grow/retain business in those markets
  • Segmentation – working with expert third parties, undertake segmentation analysis to identify and develop specific customer segments and associated strategies for those segments
  • Customer value management and cross-sell relationship – working with expert third parties, within existing customer portfolio, undertake analysis of customer demographics and behavioural trends, and develop appropriate campaign strategies in response to the results of this analysis
  • Channel development – assess the performance of the primary internet go-to-market channel of the bank, and track developments in supporting telephone and postal channel activity, making appropriate recommendations on future business initiatives. In addition, track developments in other channels
  • Onboarding process/activation – support the development and ongoing refinement of the new customer welcome and onboarding process, ensuring customers are at the heart of what we do and the bank’s treatment of customers fairly standards are adhered to at all times
  • Brand – undertake research on brand performance that supports its evolution
  • Communications/PR – support the bank’s communication and PR activity in support of its deposit-taking business
  • Sales strategy & forecasting/capacity planning – work closely with the Deposits Product Operations teams to analyse business performance and to develop and maintain reliable and robust forecasting and planning
  • Design of collateral/Operational marketing material – support the design and implementation of all advertising collateral, and operational marketing material, working closely with key functions , such as Compliance, to ensure appropriate sign-offs
  • Marketing policies – support the maintenance and keep up-to-date all marketing policies, such as Financial Promotions and Customer Contact rules
  • Customer – ensure appropriate priority is given to customer needs to enable the business to perform in a customer centric manner while adhering to the bank’s Treating Customer Fairly standards at all times
  • Compliance – ensure that all Marketing activities meet both GE and external regulatory standards
  • Business Planning – support planning/forecasting activity that allows the bank to resource plan in order to maintain appropriate customer service levels
  • Extensive experience of working in a marketing function in a retail financial services environment
  • Strong grounding in broad range of product disciplines – channel development, customer value management, communications and PR, brand development, advertising, sales strategy development
  • In-depth knowledge of financial products
  • The suitable candidate will be able to demonstrate an understanding of the need to balance commercial and regulatory risk
  • The role holder will have a proven track record in working within a project team
  • Strong evidence of working with multi-stakeholder teams with internal and external resources
  • Self-motivated individual with the ability to energize others
  • Established credibility and experience interfacing with senior leadership
  • Ability to work under tight deadlines and to prioritize under pressure
  • Proven analytical capability
  • Highly articulate and confident presenter and communicator
  • External Focus
  • Identifies clear trends and developments through analysis and able to articulate these
  • Respected for insight brings to the business and way engages to communicate this
  • Influencing and negotiating
  • Understanding of business model
  • Strong risk analysis and risk control skills
21

Marketing Manager, Africa Resume Examples & Samples

  • Solid experience in operational marketing including consumer and trade marketing, PR within international media in South Africa. Experience in marketing in Sub-Saharan African countries is a plus
  • Strong commercial understanding (ad sales, affiliate sales)
  • Good communicator with strong interpersonal and business skills, confident in communication with senior management and clients
  • Enthusiastic, flexible and adaptable
  • Strong written and presentation skills (preparing and giving presentations to senior teams and stake holders), analytical, attention to details
  • Fluent English. Additional languages would be beneficial
  • Eligible to work in South Africa without restrictions
  • Must be internationally mobile
22

Marketing Manager, The Americas Resume Examples & Samples

  • With the oversight of the Director, act as key day-to-day marketing point-of-contact for all regional marketing teams in The Americas and key Sales partners
  • Initiate seasonal kick-offs, to begin strategy discussions by category of business
  • Ensure preparation for all line openings, market appointments and related sales meetings, as pertains to marketing
  • Develop seasonal shot lists and ensure all cross-functional approvals
  • Partner with Visual, Retail Development + Ecommerce teams to ensure smooth executions of 360° plans
  • As pertains to digital, lead data interpretation, recommend site enhancements, and identify business opportunities accordingly
  • Proactively stay on top of digital creative and analytical trends, and understand best practices to help inform future strategy
  • Strong presence, excellent presentation skills, and positive demeanor
  • Ability to understand and enforce proper representation of the Calvin Klein brand aesthetic
23

Calvin Klein Marketing Manager Resume Examples & Samples

  • With the oversight of the Director, act as key day-to-day marketing point-of-contact for all licensees and joint ventures
  • Ensure consistency by also acting as the liaison with owned and operated categories of business as well as the Retail Marketing team
  • Ensure that all marketing communications support the global brand strategy and achieve overall business goals
  • Ensure O+O and licensee preparation for all line openings, market appointments and related sales meetings, as pertains to marketing
  • Partner with Project Management to ensure timely, on-budget asset delivery for all CRK and licensee produced marketing materials, including seasonal tool kits, POS, packaging/trim, video, direct mail, etc
  • Manage asset creation and timely delivery for all category specific and brand focused digital campaigns and tactics
  • Execute omni-channel programs that bring the digital experience in store
  • Ensure adherence to brand standards in co-op, and oversee Coordinator to route all requests for approval to necessary parties, guaranteeing timely feedback and updated record keeping
  • Gather, analyze and present data on KPIs after each campaign to inform future strategies
  • 5+ years experience in Retail Marketing or Brand Management, with a balance of traditional and digital marketing preferred
  • Market awareness + strong passion for the fashion industry
24

Fbstart Marketing Manager Resume Examples & Samples

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the early stage startup market internally with Product Management and Engineering
  • Plan and lead cross-functional efforts with Product Management, Engineering, Partnerships, Sales, Communications and other key teams to drive successful launches for the FbStart program
  • Quarterback comprehensive go-to-market strategy globally to support launches, scaled adoption, and event
  • Partner effectively with Partnerships and Product Management to manage comprehensive, cross-functional activities including betas, scaled feedback, and identifying high potential startups and developers
  • Define, develop and own programs to communicate with our global developer community, including email outreach, conferences, in-product education, and case studies
  • Proactively identify and overcome adoption barriers, as they relate to the FbStart community of developers
25

E-marketing Manager Resume Examples & Samples

  • Drive the strategy for developing sales potential and value
  • Drive up the potential of the ecommerce channel
  • Collection and analysis of user data
  • Establish Social Commerce Strategy
  • Leading projects and activities
26

Senior Digital Marketing Manager Resume Examples & Samples

  • Project manage the launch of the new Burberry digital platform and e-commerce. You will be collaborating with 3rd party agencies as well as your internal, regional counter parts
  • Involved in the development stage of the brand entering into the new site and be the bridge between the local and regional/HQ team
  • Regularly manage the new Burberry platform/e-Commerce operation and promotion on a monthly basis leveraging all current on/offline marketing means
  • Plan annual content and messaging to align with global social team
  • Manage activities to convert traffic to e-Commerce and optimize marketing activities to ensure maximization ROI in sales
  • Cooperate with regional/local MD allocation, logistic, IT, customer service all cross function teams in meeting overall operational excellence on a daily basis
  • Create and implement e-Commerce campaigns and media strategies to ensure customers always have an amazing experience through our online channel
  • Manage the external digital agency operation and management
  • Collaborate closely with the 3rd party manager to work for the regular content update/refresh and also promotion negotiation for banner, eDM & mobile ad
27

Marketing Manager, Ad Product Resume Examples & Samples

  • Market intelligence – be the expert on the media marketplace
  • Minimum 3 year media/product marketing, with a strong foundation in digital
  • Strong writing and presentation skills essential
28

Marketing Manager, Touchstone Resume Examples & Samples

  • A minimum of 2 years of experience in creative digital marketing withdemonstrated success in content creation and viral web campaigns is required
  • Excellentfollow-through, project management, and communications skills
  • A strong general interest in book publishing, and specific interest in thecategories of titles Touchstone publishes strongly preferred— including popculture, entertainment and sports; upmarket and genre fiction; brandedpractical nonfiction and narrative nonfiction
  • Afamiliarity and strong interest in digital-based/online video and socialmedia-driven publishing; everything from Allie Brosh’s Hyperbole and a Half , to The Oatmeal, to Grace Helbig
  • Experiencein designing for the web, with computer skills including Adobe Photoshop andWordpress preferred. Experience in managing content creation and brandingfor social media, including but not limited to Facebook, Twitter, Instagram,Goodreads, and Pinterest
  • Veryknowledgeable with social media, mobile, and leading web technologies.Experience developing effective campaigns resulting in increased sales
  • Existingrelationships with premiere websites a strong plus, as is a familiarity witheRetailer and eBook landscapes
  • Creativethinker with grassroots online marketing experience
29

Marketing Manager, Touchstone Resume Examples & Samples

  • A minimum of 2 years of experience in creative digital marketing with demonstrated success in content creation and viral web campaigns is required
  • Excellent follow-through, project management, and communications skills
  • A strong general interest in book publishing, and specific interest in the categories of titles Touchstone publishes strongly preferred— including pop culture, entertainment and sports; upmarket and genre fiction; branded practical nonfiction and narrative nonfiction
  • A familiarity and strong interest in digital-based/online video and social media-driven publishing; everything from Allie Brosh’s Hyperbole and a Half, to The Oatmeal, to Grace Helbig
  • Experience in designing for the web, with computer skills including Adobe Photoshop and Wordpress preferred. Experience in managing content creation and branding for social media, including but not limited to Facebook, Twitter, Instagram, Goodreads, and Pinterest
  • Very knowledgeable with social media, mobile, and leading web technologies. Experience developing effective campaigns resulting in increased sales
  • Existing relationships with premiere websites a strong plus, as is a familiarity with eRetailer and eBook landscapes
  • Creative thinker with grassroots online marketing experience
30

ETF Marketing Manager Resume Examples & Samples

  • 1 Help develop and implement the marketing strategy for the PowerShares ETF business in EMEA. The role will be responsible for delivering programmes through a range of teams across EMEA and across a range of activities including advertising, direct marketing, web, events, sponsorship, literature and media relations
  • 2 Work closely with key partners including sales, product, investment, compliance, IT and operations to establish priorities and messaging to a retail and institutional client base
  • 3 Work effectively throughout the marketing organisation, maintaining agency relationships and liaison with key stakeholders within the global PowerShares business and the wider organisation & local offices
  • 4 Work closely with compliance to ensure compliance of all marketing activities to all regulatory, legal and other requirements
  • 5 To ensure all activities are in line with TCF outcomes
31

Marketing Manager Make-up NPD Resume Examples & Samples

  • Create innovative make-up concepts in line with The Body Shop brand and the current category plan
  • Develop creative briefs to drive event creation and global product launches
  • Follow up with the commercial team, carrying out post-launch tracking of new product development based on information provided by international markets
  • Experience of developing creative concepts for make-up products for more than one market, ideally internationally
  • Knowledge of cosmetics buying behaviors in several international markets with an in depth knowledge of the make-up market
  • Excellent communication and presentation skills both verbal and written
  • Sensitivity to cultural differences, consumer behaviors and trends
  • Strong problem-solving skills and an ability to imagine creative solutions
32

Ccb-marketing Manager Resume Examples & Samples

  • Degree holder in Business, Marketing Communications or related fields with 3 – 5 years relevant experience
  • Good understanding of the Commercial Bank clientele
  • E-savvy, creative, resourceful, self-motivated and pro-active
  • Ability to multi-task and work independently while being a team player in a dynamic and fast-paced environment
  • Prior experience in a banking environment and/or knowledge of corporate banking products will be an added advantage
33

Marketing Manager, Much, MTV, E & Bravo Resume Examples & Samples

  • Oversees marketing and social media activity for Bell Media’s Youth & Lifestyle brands, including MUCH, MTV, M3, E! and Bravo
  • Works closely with key stakeholders to define, plan & execute strategic consumer campaigns focused on driving tune-in & digital traffic
  • Develops & oversees day to day marketing plans/roll-out for the top new & returning shows in Canada
  • Responsible for developing the social media strategy across brands that raise awareness of channel priorities, builds a loyal and engaged community of brand advocates, increases web-traffic and complements other marketing campaigns in an effort to drive broadcast ratings
  • Creates concise creative briefs & marketing plans
  • Works with larger internal Bell Media Agency team (on-air, off-air, media & production) on the execution of campaign elements. Ensuring deadlines are met within assigned budgets
  • Works with research team to analyze data & define actionable insights for post campaigns reports and presentations
  • Supports other departments with strategic direction and input
  • 5+ years’ experience in related marketing and social media
  • High social media proficiency including campaign planning & analytics on the following platforms: Twitter, Instagram, Facebook, Tumblr, Google+, YouTube
  • Knowledge of emerging trends and technologies and ability to communicate this knowledge clearly and concisely as it relates to our social and business goals
  • Experience creating & executing events, experiential stunting, grassroots marketing
  • Exceptional communication & interpersonal skills
34

Utility Marketing Manager, Emerging Markets Resume Examples & Samples

  • For EMEA’s emerging markets, lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the developer community
  • Drive the marketing strategy for all emerging markets in the EMEA region to drive awareness and adoption of the Facebook platform amongst developers
  • Plan and lead local cross-functional efforts with Product Marketing, Partnerships, Sales, Communications and other key teams
  • Define, develop and execute marketing programs and campaigns to communicate with the local developer community, including email outreach, events/conferences, case studies etc
  • Function as the main poc in EMEA (not exclusive to emerging markets) for all Utility consumer products which includes supporting product launches and local roll outs, providing market insights and drive local XFN coordination
35

Origins Marketing Manager Resume Examples & Samples

  • At least 6 years of experience in marketing and sales experience
  • Similar or related industry preferred
  • Team leading experience preferred
  • Marketing/Consumer insight
  • Knowledge of the cosmetic industry
  • Analytic financial management
  • People Leadership
36

Marketing Manager MAC Taiwan Resume Examples & Samples

  • 8+ years relevant marketing work experience
  • Previous global or applied marketing experience required
  • Extensive knowledge of competitive landscape as it relates to brands and products, with particular focus on makeup category
  • Thorough knowledge of market/consumer trends
  • Ability to implement innovative applied marketing programs
37

Senior Digital Marketing Manager Resume Examples & Samples

  • Marketing strategy for the global website in Asia
  • Advise and support local marketing team
  • Localize adaptation of global offering
  • Be responsible of the website for the Asian markets
38

Sector Marketing Manager Resume Examples & Samples

  • Do the strategic planning,
  • In charge of marketing communication,
  • Brand management,
39

Field Enablement Marketing Manager Resume Examples & Samples

  • Apply quarterly planning method for driving an integrated curriculum for S&D sellers across business units (cloud, analytics, commerce, security). Drive synergies for Channel Enablement where appropriate
  • Design quality process to be applied across country seller enablement communications and webinars including template design, content creation and editing and seller feedback mechanisms. Ensure implementation via Pan-IMT GMC team
  • Improve seller communication, sharing and usage of best practices, wins and references. Design proposal and implement via regional team
  • Support 2015 strategy in S&D Seller Curriculum by: running quarterly content refresh, sourcing top quality enablement assets based on seller feedback and consumption metrics, teaming effectively for integration with: Field Enablement Marketing leader, HR Learning, Brand enablement regional Leaders
  • Actively support key enablement programs such as C2C and Smarter Selling Academies as required
  • Monitor quality of team outputs and manage team for high performance
  • Act as Field Enablement Expert to coach and develop skills growth in the team
40

Marketing Manager / BU Resume Examples & Samples

  • Provides World Class Marketing Client Service Management by creating synergies with internal teams & Academic Partners which empowers the business to exceed objectives
  • Assists with the planning, implementation, development and/or servicing of new marketing ideas for Academic Partners & internal teams
  • Supports communications projects for various components of the marketing life cycle or services
  • Participates in the development, execution and/or servicing of marketing objectives
  • Prepares and assists in the development of materials/findings both internally and externally for the marketing communications area he or she supports
  • Supports the coordination of multiple constituents to create buy in for collaborative cross functional environment
  • 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
  • Entry level position generally requires some experience in the following areas
  • Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc
  • Experience working with and supporting internal/external marketing services rangingfrom; digital media, consumer insights, messaging, creative, account management, analytics, and identify management
41

Advisory Marketing Manager Resume Examples & Samples

  • Commercial acumen and negotiating skills
  • Delivering high quality marketing activity for the business that helps to acquire new clients and retain the current client base
  • Building the EY brand
  • Campaign strategy and execution; including online e.g. web site and digital/social media
  • Internal communications and engagement
  • Management of sponsorships for conferences and events
  • Management of third party relationships with industry bodies
42

Assoc Marketing Manager Resume Examples & Samples

  • Support development of social content, brand/style guides for a diversified mobile game product slate, across social, online, print and broadcast channels
  • Interface with internal and external teams to optimize mobile game marketing activations as specified by the digital marketing team
  • Support development and launch of new social and owned mobile game channels (both FDE’s and game publisher)
  • Serve as a key partner to game developers and internal production teams, including asset routing, feedback, product recommendations and more
  • Identify proper benchmarks and goals for respective mobile game strategies and tactics; monitor and report progress and contribute recommendations
  • Assist the overall team with live mobile game event launches at conventions and trade shows
  • Support mobile game content analytics and long-term performance from game launch through live service phase
  • Manage social channels (content curation) and draft marketing copy for all mobile games
  • Identify mobile game marketing trends, provide competitive research, best practices and key opportunities for ongoing innovation and long-term business unit positioning
  • Assist with the production of game marketing recaps, presentation materials, pitch decks and more
43

Marketing Manager Sparkling Ciaf Mid Africa Resume Examples & Samples

  • Develop 3-year portfolio strategy; Communicate and drive Strategy across the Franchise; Challenge all aspects of the marketing mix in terms of understanding and awareness of global, business unit and regional trends and their impact to local brands and subsequent plans
  • Manage business unit portfolio as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the business unit; Define Portfolio Segmentation for the business unit; Align strategy (with all key stakeholders, including bottlers) across the Business Unit to ensure value for the system; Guardian of the integrity of TCCC brands/trademarks. (25%)
  • Deliver results – Develop and manage team structure to support strategic direction; Establish and drive volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand/Marketing plan, including Service Units
  • Define marketing DME requirements and proper allocation across the Marketing mix elements
  • Monitor operational effectiveness of processes and tasks with special focus on DME for the entire franchise
  • Coach team members on processes to be followedfor effective management of DME and Processes
  • Ensure global best practice is effectively communicated to manage risks and impact to the business; Actively observe and ensure adherence to quality standards across all initiatives across the business unit; Ensure advertising executions meet agreed success criteria across business unit
  • Build Bottler commitment to the annual Marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments). (10%)
  • Talent development – Conduct audit on marketing personnel against agreed role descriptions and competencies; develop and manage succession plan within the structure; Build skills within the Team in all areas of the Marketing Mix. (20%)
  • P&L Management
  • Research
  • Microsoft projects
  • Manage Portfolio Marketing Mix
  • Monitor New Brand Development Process
  • 8-10 years job experience, at least 5 years marketing in FMCG industry. Some General Business Management skills would be advisable
44

Marketing Manager, Outlets Resume Examples & Samples

  • Develops and manages a brand marketing and activation strategy for The Limited Outlet and Backroom at The Limited
  • Manages and implements seasonal and promotional marketing messaging that highlights the merchandise collection and client mindset; collaborates with AVP of Outlets along with CRM and Field Communication teams
  • Manages development and execution of store opening/closing/remodel/relocation marketing plans for The Limited Outlet and Backroom at The Limited
  • Develops and manages the budgets for Outlet In-Store Marketing and Grand Openings
  • Manages project brief process with Traffic, Production, Merchandising, and Creative Teams
  • Manages in-store sign library for both The Limited Outlet and Backroom at The Limited
  • Leads and facilitates bi-weekly Outlet Marketing Meeting; ensures applicable communication to internal partners on key decisions; manages and executes short-term actions and long-term strategies
  • Serves as marketing contact for Outlet Team, Store Construction, Field Leadership, Visual, and Mall Marketing
  • Develops, implements, and manages mall marketing and client engagement program
  • Collaborates with internal partners, store teams, and mall marketing managers for greater understanding of national/regional/local markets to support the development of The Limited Outlet and Backroom at The Limited marketing strategies to drive brand awareness and increase store traffic
  • Collaborates with CRM team in the project management and execution of client communication strategies
  • Bachelor's degree in Marketing, or equivalent experience
  • 3-5 years experience in brand marketing, Outlet experience a plus
  • Skilled in Microsoft Office Programs, proficient with MAC computer, InDesign preferred
  • Superior written and verbal communication skills
  • Highly motivated and results-driven
  • Experienced with project coordination and budgeting
  • Ability to multi-task and operate in fast-paced environment
45

Direct Mail Marketing Manager, Lightstream Resume Examples & Samples

  • Develop direct mail strategies, test design and prioritization including creative, audience, and delivery. Build out a program that delivers on accuracy, efficiency and nimbleness, enabling the organization to gain learnings at a face pace
  • Implement direct mail program effectively and with excellence in execution and a focus on customer experience
  • Partner with LightStream business leadership to shape strategy and test design
  • Apply analytical rigor and expertise to analyze results and drive program improvements and optimization; consistently monitor, evaluate and refine
  • Manage and leverage relationships with internal creative teams, outside creative agencies, credit reporting agencies, list providers, and third party processors to develop a program and optimize it over time
  • Ensure creative execution consistent with Brand and Creative Guidelines to deliver results
  • Work collaboratively with IT, operations, credit risk, legal, compliance and finance to ensure programs are implemented effectively
  • Identify new and innovative direct marketing opportunities to drive loan volume
  • Drive creative innovation through new ideation, and testing and learning. Lead work with partner agencies to support the above strategies
  • Lead other marketing intiatives as they emerge and as team evolves
  • 5 years or more of direct marketing experience
  • Proven track record in delivering direct marketing results
  • High degree of competency in quantitative, analytical discipline
  • Experience managing third parties to deliver effective direct marketing programs
  • Integrative thinking to effectively execute sound complex programs in a high growth, risk sensitive environment
  • Ability to collaborate cross-functionally to drive results that impact the various company functions and/or need their support
  • Ability to drive work forward independently and influence programs cross functionally
  • Solid communications skills and ability to present to senior audiences effectively
  • 10 years or greater overall marketing experience
  • Direct marketing experience in the financial services industry
  • Direct Marketing Association Certification
46

Senior Digital Marketing Manager Resume Examples & Samples

  • Develops strategy for implementing digital marketing for each product area (Deposits, Lending, Business and Investments) using grounded inputs such as analysis, competitor information and prior experience
  • Prioritizes digital marketing initiatives and learning agenda in each space based on opportunity and other factors such as implement ability
  • Works with agencies to optimize results through enhanced targeting, cross channel spend efficacy and creative/copy/landing page testing and learning
  • Manages digital agency day to day to ensure effective execution of media plans while also ensuring a continuous flow of ideas for improvement
  • Works with various internal groups such as product partners and business partners to produce effective plans to drive product/customer growth through media and ensuring a connected customer experience
  • Works with the Digital Banking team to develop comprehensive digital plans, technology investments and tagging to ensure maximum conversion of online leads
  • Manages direct reports and contract resources and provides coaching and development and opportunities for career growth
  • Bachelor's Degree, or in lieu of a degree a minimum of 4 years work experience
  • Minimum 10 years’ experience in a digital/online marketing capacity
  • Minimum 7 years of supervisory experience
  • Must have directly managed a digital agency relationship or have worked in a management capacity at an agency
  • Must be proficient in Site Catalyst, Google Analytics, Tableau and/or other technologies to effectively understand the results of digital efforts and make recommendations for strategy enhancements
  • Must be able to effectively structure and drive projects to completion
  • Strong presentation development and delivery skills
  • Strong communication and ability to interact with senior managers
  • Bachelor’s degree in Marketing
  • Experience in financial services
47

Marketing Manager, Client Solutions West Resume Examples & Samples

  • Collaborates with Sales in launching brand and advertising campaigns, promotions, or online/web/interactive initiatives to increase listening audience and ratings
  • Adjusts programs and campaigns to address changing markets and competitive conditions
  • Supports the evaluation and selection of third-party advertising, marketing collateral, and related service providers
  • Participates in conducting research on program and campaign effectiveness; tracks findings and reports results to management
  • Collaborates with internal departments to ensure marketing campaigns are coordinated with operational and sales initiatives
  • Connects with influential media outlets and journalists to place iHeartMedia news
  • Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral
  • Creates content regularly to grow the company’s footprint (e.g., press releases, corporate announcements)
  • Manages strategy and setup of all paid campaigns
  • Researches and tests partnerships with new vendors to expand reach and lower cost
  • Crafts landing pages to distribute through relevant paid programs
  • Advanced skills in Microsoft Office, Photoshop and social media platforms
  • In-depth knowledge of various paid marketing channels and technologies, e.g., paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, , Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola
  • Up-to-date knowledge of digital marketing trends and potential new channels and strategies
  • Expertise in handling marketing budgets and forecasting/reporting results
  • Proven track record in creating, editing, and promoting written and visual content
  • Ability to manage projects from start to finish
  • Excellent organizational skills; ability to prioritize and effectively manage time
  • High work standards and degree of attention to detail
  • Excellent problem-solving and decision-making skills
  • Demonstrated effective writing and editing skills; excellent grasp of grammar
  • Excellent communication with the ability to negotiate and convince and sell
  • High degree of stress tolerance; ability to work and thrive in a fast-paced, rapidly changing work environment; maintains composure when faced with difficult situations and personalities
  • Excellent interpersonal skills and collaboration with others
  • Experience in public relations, corporate communications, content marketing, or relationship management
  • 1-3 years’ experience in a similar role, e.g., pitching, crafting, and placing content externally, event management and sponsorships
48

Wealth Marketing Manager Resume Examples & Samples

  • Based in Auckland
  • 12 month contract
  • Campaign management, direct marketing and digital marketing experience essential
  • Recognised tertiary qualification in Marketing or Business. Minimum 4-6 years marketing or customer strategy experience
  • Strong campaign management experience
  • Proven direct marketing and digital marketing experience – essential
  • Strong analytical skills, and the ability to interpret customer insights into initiatives
  • Excellent intrapersonal skills, with the ability to manage multiple stakeholders and tight deadlines
49

Key Account Marketing Manager Resume Examples & Samples

  • To develop and coordinate a competitive customized Marketing Plan for the defined Key Accounts referring to the given budgets
  • Analyze and elaborate business opportunities within the account to grow/increase the customer's KPIs
  • Provide sell-in excellence in commercial/marketing presentations according to a strategic, account specific sell-in process
  • Ensure and manage the operational execution of the Acct. Marketing Plan especially at the POS (e.g. coordination through trade marketing)
  • Review implemented activities according to defined KPIs
  • Establish and ensure best customer relationship
  • University degree in economics, ideally marketing focus or comparable academic degree
  • 4 -5 years marketing/sales experience, experience in coordinative functions
  • Excellent command of English is a must
50

Energy Marketing Manager Resume Examples & Samples

  • Develop and manage project plans by establishing project objectives, schedules, identifying stakeholders and accountabilities, and identifying necessary resources and budget requirements
  • Effectively prioritize marketing requests based on company and marketing goals, managing expectations appropriately
  • Serve as brand champion, ensuring that all deliverables—whether created internally or by third-party vendors—are on brand in terms of look and feel and messaging
  • Liaise with internal clients to understand key requirements of each project and ensure that materials that are produced are of the highest quality, reflect corporate guidelines, ensure consistency of voice, and meet functional end-to-end sales needs
  • Partner with in-house and third-party resources to manage projects from concept and development to final delivery—providing guidance for messaging, copy-writing, and design as necessary
51

Capital Markets Marketing Manager Resume Examples & Samples

  • To plan and implement the EMEA Capital Markets marketing strategy and marketing plans, at an EMEA regional and local level - ensuring each of the local office and industrial business teams can leverage and benefit from marketing support
  • Consistently deliver awareness and relationship building campaigns and activities that have measurable market impact
  • Provide marketing advice and constructive challenge to the business teams
  • Work with Research & Insight teams to deliver and promote content that focuses on market issues, to position the business as a thought leader and innovator in our market sectors
  • Project manage, prioritise and coordinate marketing activities with support of the Corporate Marketing team
  • Track engagement and performance of marketing and business development activities
  • Previous marketing experience within real estate or professional services
  • Ability to find a solution where it may seem impossible
  • Team player with ability to work independently
  • Strong written communication
  • Drive and tenacity
52

Senior Digital Marketing Manager Resume Examples & Samples

  • Manage and own the full-year digital strategy, plan and calendar to support company objectives
  • Partner with cross-functional teams to create an integrated approach to support the larger marketing vision across digital, e-commerce, crm, retail, public relations, buying and international
  • Be responsible for developing digital paid media campaigns and influencer partnerships that tie back to brand objectives and amplify brand positioning and story across social media, digital publishers and blogs as well as drive omni-channel traffic and customer acquisition
  • Institute KPIs to measure success of campaigns and leverage targeting and optimization strategies to make a measurable impact
  • Assist in supporting global brand social channels – Instagram, Facebook, Twitter, Tumbler, Pinterest, Snapchat, etc
  • Research industry marketing trends to stay on top of industry best practices and explore new ways to elevate the brand in the digital space through interesting and relevant strategies
  • Research, plan and recommend social tools to support growth and improve operations
  • 7-9 years digital marketing experience
  • Digital media buying experience
  • Experience using various social media management, monitoring and analytics tools
  • LI-SO1
53

Marketing Manager, Ceca Resume Examples & Samples

  • Gives the main guidance and business strategic directions to distributors adapted and relevant to market
  • Protect and enhance brand equity, brand positioning and market share in each of the markets
  • Advertising and Promotion effectiveness
  • Owns the planning, forecasting, COG/pricing of newness (products, promotional, special events)
  • Active involvement and engagement in SIOP: ensures units alignment between finance estimate and demand planning forecast
  • Active participation and involvement in regional consumer insights research, CRM, and digital strategies
  • Proactively ensure strong collaboration and communication with sales, demand planning, education and finance
  • Budget Planning and promotional sales estimate
  • Define the assortment/price list
  • New doors or market openings
  • Digital Strategy encompasses e-retailing, marketing core site, social media, etc
  • Planning, monitoring and guiding distributors in category mix and SKU management
  • Product Sanitary Registration
  • Follow up & supervise the quality of execution from each distributor as well as the implementation of the agreed plans
  • Strategy guidance
  • Defines, fine tunes and cascades Brand Strategy to the Distributor Markets, ensuring relevancy to each market, ensuring they have a very clear roadmap of where to play and how to win in terms of Channels, Geographies, Categories, Demographics… This in synergy with the Regional Brand Strategy and corporate strategy
  • A&P Monitoring
  • A&P monitoring and budget. Negotiates and guides markets on their investment allocation in alignment with strategic choices. Quarterly review and adjustments
  • Define hand in hand with the distributor A&P resource allocation and efficiency
  • Define and guide Distributors Marketing calendar by categories and by channel/ retailer
  • Promotional calendar by channel and retailer
  • Advertising and media plan
  • Provide strategic tools to enable the distributor in their A&P resource allocation decision making process
  • Prepare fiscal year budgets in relation to promotional and advertising investments. Monitor expenses on a monthly basis
  • Establish local Advertising and Promotional investment for distributor markets, monitor investments on a quarterly basis
  • Summit monthly promotional estimate and send orders to Lachen, management of promo inventory, create purchased orders, approve invoices, and issue rebillings. Monitor registration for Costa Rica
  • Leads the relationship with the media agency ( OMD), or Digital Agency
  • Plan and buy print, digital and cable TV
  • Provide briefings and brand strategy to establish effective media investments
  • Negotiate with media agency or Digital Agency by providing them with briefings and brand strategy in order to establish the correct media investments
  • Follow up effectiveness of investment in each campaigns
  • Analyze results of each campaign and preserve respective learnings
  • Manage the Social Media & Digital investments, as well as print and OOH budget/investments
  • Develops a coherent integral digital strategy encompassing: digital, social media, search, Brand marketing Core Site, Retailers, Sites, E-retailing, etc
  • Maximized Brand Core Sites as initial steps before our own branded online sites: Monitors Opt- ins, Coordinates e-mailings, monitors consumer engagement, etc
  • Assist markets in developing their local marketing calendar/ launch plans with promotional activities and media support for both B&M as well as Online
  • Event Management / Trade Marketing/
  • Assign quantities to newness. Coordinates and ensure timely shipping, invoicing. OCD. Liaises with Sales in order to ensure Newness execution is impeccable
  • Strategic Management of Promotional and collateral Budget and elements samples, GWP, testers, displayers, etc.) in order to ensure maximization and most effective use and allocation. Works with Markets BM’s to ensure maximum effectiveness and impact of these resources
  • Provides guidelines and elements to ensure impeccable compelling, consistent and coherent merchandising at POS level. Coordinates and guides in store distortion and clear engaging navigation (GPS/ Automats / Copy/ prices/ features/ light boxes, etc
  • Planning, monitoring, coaching and guiding distributors with
  • New launches or collections: strategy, timing, execution / goals and objectives, ROI
  • Special events, makeup artist events, cabins, artist relations. Define goals, objectives and ROI
  • Guide and coach in the definition and execution of all Communications campaigns (digital, Social Media, Traditional Media, PR)
  • SIOP
  • Oversees forecasts to ensure planning accuracy and appropriate inventory levels, focusing on new products and non-saleable items
  • Considers global Brand objectives and offerings, cost of goods/pricing objectives, responsible for COG feasibility analysis for new projects. Local market/competitive trends to formulate marketing and sales objectives. Identifies cost-saving and value-enhancing opportunities for the Brand
  • Liaises closely and very regularly with Demand Planning, Lachen Customer Service, Sales and Finance to ensure meeting and surpassing key KPI’S such as WFA, Demand Attainment, etc
  • Assortments/ Line Up
  • Defines and reviews assortments and pricing to be communicated to Distributors on a
  • Quarterly basis
  • Communicates with TR and Sales to fine tune these assortments
  • Monitors Competitive pricing ensuring Brand in adequately positioned in terms of pricing vs US and amongst local relevant competitors
  • Sell Out
  • Drives sell out within markets by closely monitoring sell out performance, Market Trends, Launches and events performance ensuring constant adjusting and tweaking to ensure the delivery of sell through plan
  • Negotiates and establishes sell out plan by market, by retailer, by category in units and value
  • Works very closely with Sales Manager to ensure full alignment between sell out objectives and Sell in objectives
  • Bachelor’s degree Business Administration, Marketing, Engineering. Preferably MBA
  • 5-8 years of work experience in marketing areas, including 2-3 years of experience in Field Sales, Digital marketing experience desirable
  • Available to travel approximately 40%-50%
  • Strategic Thinking
  • Analytical Skills
  • Communication Skills
  • Strong Organization Skills
  • Understanding of the countries’ economic, political, social, cultural
  • Knowledgeable about the prestige Luxury market and preferably company, the brand and its culture
  • Broad and deep knowledge of the brand
  • Network and good relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners
  • Advanced computer skills, Microsoft office
54

Marketing Manager TMT Resume Examples & Samples

  • Providing a marketing programme for the business that helps to acquire new clients and retain the current client base
  • Involvement with the wider national marketing team to ensure integration of messages, plans and activities
  • Managing and developing a marketing executive, working together to ensure quality delivery and continual measurement of all marketing activity
  • Development and management of all aspects of the marketing programmes
  • Budget setting and control, including measurement and return on investment
  • Excellent measurement capture and reporting skills
55

Marketing Manager IMC Hololens Resume Examples & Samples

  • Build strategy and integrated campaign plans for the year for HoloLens, in collaboration with the integrated marketing team partners (i.e., brand, digital, social, CRM, PR) and product marketing teams that meets our business goals and integrates and/or builds upon our other marcom assets in a high impact way
  • Develop video roadmap and plans as well as creative briefs for each video by working with key teams across the HoloLens business to understand and bring to life hero scenarios and stories, introduce a product, or add to existing videos product reviews to help build positive consumer sentiment
  • Drive creative development and production for multiple short and long-form videos for events, digital, and retail from brief through execution and distribution. These will span high-production scenario-based videos to product videos to demo videos to video documentaries
  • Manage agency relationships, creative reviews and production schedules
  • Partner with digital team and channels (paid, owned, earned), regional marketing and marcom leads and retail teams, to ensure successful implementation and execution of integrated plans and video assets in key markets around the world can be leveraged for global product launches and manage all localization of videos and corresponding assets
  • Build and maintain exceptional internal and external relationships with Product Marketing, Global Ad Team, Digital, Retail, Regional Subs and agencies/vendors
  • Exceptional communication (verbal and written) and interpersonal skills while working with all levels within the company
  • Creative sensibility and a high quality bar for every marketing execution
  • Demonstrated ability to think strategically, communicate clearly, think conceptually, execute effectively, work under constant deadline pressure and manage multiple projects, in some cases, across multiple time zones
  • Experience in strategy development, while bringing objectivity, “common sense” judgment, and “street smarts”
  • Budget management experience and the ability to manage large scale production budgets across multiple products and timelines
  • Experience with consumer products, hardware or consumer packaged goods preferred
56

Saks Fifth Avenue Marketing Manager Resume Examples & Samples

  • Execute Local Marketing Strategy: Work with General Manager to execute all events & conduct the analysis and results review for recommendations for future programs
  • Maximize Exposure for Saks in the Local Market: Work with Director of Marketing to identify local market opportunities with key customer target groups, the Advisory Council and all media outlets and develop and execute programs that support the LBDP (Local Business Development Plan) and leverage these audiences, increasing exposure for Saks
  • Manage all Marketing Support for the Store: Support all administrative needs for Marketing including maintaining the store marketing/event calendars, online postings, email blasts, developing invitations and submitting calendars, event recaps, best practices, and budget documentation to corporate partners
  • 4-year college degree (Marketing, Business or Communications preferred)
  • Budget management skills to ensure budget tracking in line with plans/projections & ROI
57

Saks Fifth Avenue Marketing Manager Resume Examples & Samples

  • Execute and develop Top Customer programs
  • Proactively analyze event results in order to refine and improve future events which continue to develop business opportunities and maximize sales
  • Support day-to-day communication with vendors regarding upcoming events in relation to: preparation of preliminary proposals for vendor including: in-store signage, invitations, ordering customer lists, securing models, cost estimate, etc
  • Create and maintain local social media channels and lead the training/education of social media awareness with our associates
58

Marketing Manager, Customer Marketing Resume Examples & Samples

  • Work closely with publishing to develop and launch new journals including; developing the brand, creating innovative marketing concepts that can be implemented across channels and conduct appropriate research to launch into market
  • Develop the marketing strategy and implement integrated marketing plans though a variety of channels including (but not limited to) social media, email, direct mail, digital campaigns, conferences, events and advertising
  • Collaborate and present activity to relevant departments
  • Monitor effectiveness of marketing campaigns, reporting on these regularly; deliver against goals and develop a culture of continuous improvement
  • Monitor and manage the invoicing/budget for the subject portfolio. Ensure marketing budget is spent effectively and efficiently to meet objectives
  • Monitor developments in the wider STM and publishing environment and proactively develop knowledge of key competitors, their products, forthcoming products, sales, and marketing activity; as well as customer experience
  • Develop knowledge of our customer base; undertaking subject area research; attending conferences as appropriate
  • Significant marketing experience in STM industry (preferably within an academic or professional publishing background)
  • Experience of building and managing relationships with colleagues at different levels of seniority
  • Proven experience in strategic planning, implementing innovative and results driven campaigns
  • Managing budgets and cost control
  • Creative and innovative with excellent copy writing skills
  • Aware of global marketing trends and techniques and a commitment to developing marketing best practice
  • Organised; self motivated; able to balance priorities; able to demonstrate a calm and professional approach when working to deadlines: a can do attitude
  • Able to deliver confident, appropriate and engaging presentations
  • Highly analytical and with strong numerical skills
  • Effective in handling complexity, change and challenge in the external and corporate environments
  • Proficient in MS Office (e.g. MS Excel, MS PowerPoint, etc.)
  • Experienced in web analytics (e.g. WebTrends
  • Develop the marketing strategy and implement integrated marketing plans though a variety of channels including (but not limited to) social media, email, direct mail, digital campaigns, conferences, events and advertising to
  • University degree or similar professional qualification
  • Significant number of years marketing experience in STM industry (preferably within an academic or professional publishing background)
  • Creative, innovative individual with excellent copy writing skills
  • Awareness of global marketing trends and techniques and a commitment to developing marketing best practice
  • Excellent communication skills (written and verbal; awareness of building strong and effective working relationships both internally and externally)
  • Is able to deliver confident, appropriate and engaging presentations
  • Experience with web analytics (e.g. WebTrends)
  • TECHNICAL CAPABILITY
  • PERSONAL EFFECTIVENESS
  • RELATIONSHIP BUILDING
  • MANAGING COMPLEXITY
  • INNOVATION & CHANGE
  • STRATEGY & PLANNING
59

Marketing Manager, Atlanticlive Resume Examples & Samples

  • Persuasive communicator –clearly communicates goals and strategies internally and externally; strong presentation skills and exceptional copywriting/general writing skills
  • Strategic thinker – comfort with data and analytics; ability to understand and use relevant research about publication audiences (across digital, print, and events) and event data to inform and deliver on ROI
  • Digital and social media maven – understands the web and is eager to identify and employ new digital and social media tools across brand goals
  • Design guru – loves all design tools and tricks across InDesign, Photoshop, Microsoft PowerPoint and Google Slides
  • Brand ambassador – understands the goals of the AtlanticLIVE brand and helps to bring the brand vision to life through creative marketing materials, social media communication and the development of new platforms/ideas
  • Spirit of Generosity- Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct
60

Marketing Manager Gps-permanent Resume Examples & Samples

  • Marketing/business studies graduate or professional (CIM qualified)
  • Good marketing planning and project planning capabilities
  • Networking and influencing capability
61

Marketing Manager, Misfit Brand Resume Examples & Samples

  • Create consumer-centric brand awareness marketing initiatives that support revenue growth
  • Partnerwith Consumer Insights team to incorporate consumer-based insights across allplanning, marketing initiatives, consumer communications as well as annual andstrategic business planning
  • Create,manage and execute global multi-channel marketing strategies from conception to completion – partnering with cross-functional teams - that meet and exceed company expectations but take into consideration regional executional nuances
  • Develop and execute integrated global marketing programs – alignment of ATL / BTL marketing spend - across both wholesale and retail channels of distribution
  • Support timely implementation of annual/ seasonal/ monthly marketing programs via close communication with the regions and sales teams
  • Develop benchmark criteria (ROI) and in collaboration with the regional brand marketing partners to measure the efficiency and effectiveness of marketing programs
  • Implement and evaluate the performance of global channel marketing campaigns and in-store communication
  • Strong leadership, problem-solving, and decision-making skills
  • Ability to multi-task and manage multiple projects & deadlines simultaneously
  • Global marketing experience with ability to consider regional nuances
  • Strong project management experience and the ability to navigate a cross-functional organization to develop execution plans
  • Interpersonal/political savvy is crucial as the Manager will need to quickly develop relationships and trust with a wide variety of cross functional and global colleagues (often at higher levels in the organization)
  • 5-8 years’ experience in a marketing role
  • Global marketing experience a plus
  • Demonstrated proficiency in managing POS, marketing, advertising, digital media and video projects
  • Knowledge of print/digital media advertising and creative production
  • Wholesale marketing experience a plus
62

VP Branch Marketing Manager Resume Examples & Samples

  • In partnership with key stakeholders, help to increase the presence and in-branch experience for Chase Mortgage and Auto while aligning with the overall key business priorities for Chase
  • Build and maintain strong relationships and partnerships within the Consumer Bank to promote and drive Mortgage and Auto initiatives in the branches
  • Negotiate placement and timing with key stakeholders to ensure Mortgage and Auto are optimally represented in-branch
  • Align Mortgage and Auto branch communications to support growth objectives
  • Develop and execute strategies around best use of windows, buildings, and ATMs as assets to communicate with customers
  • Collaborate with Marketing Strategy Managers to identify program opportunities, campaign strategy, tactic selections
  • Establish priorities, project roadmaps, and partner to develop business cases that support the overall strategic vision for the business
  • Partner with marketing team to execute projects on time and within budget parameters while adhering to all control points within the execution process including various audit checks
  • Make recommendations based on results and contributing innovative and creative ideas
  • 4-year college degree preferred
  • Strong knowledge of and 7+ years experience in direct marketing is required. Experience should include
  • Managing large-scale acquisition and customer service direct marketing programs including mail, email, and telephone
  • Specific experience in financial services including mortgage or auto loan marketing and/or agency-side experience is a plus
  • Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution
  • High energy and the ability to manage multiple initiatives simultaneously and work well under pressure and tight deadlines
63

Marketing Manager, Collections Resume Examples & Samples

  • Lead the planning, development and execution of Levi’s® Collections Marketing programs within the US, across media, social and sales channels
  • Develop and execute US Collections engagement programs that drive brand and product relevance to existing and potentially new Levi’s® consumers
  • Align with and work cross-functionally with Levi’s® Brand Media, Consumer, PR, Haus, Retail & Wholesale, and Social in the development and execution of US marketing plans
  • Manage agencies, strategic media partners and local vendors while developing and cultivating a network of key local influencers that deliver on the needs of the Collections business
  • Set seasonal media plans for region in collaboration with US Consumer Marketing (media) Manager
  • Responsible for providing agency feedback, direction, contracts, invoicing and trafficking of creative assets for regional media
  • Partner with Levi’s® Haus to strategically place key styles on targeted influencers and share successes with regional and global partners
  • Maintain cohesive relationships and regular communication with critical departments, such as Merchandising, Creative Services, Brand Environment, US and Global Consumer Marketing, etc
  • Evaluate success of programs, report regularly to regional and global partners
  • Monitor competitors’ marketing programs efforts and deliver seasonal reports to regional and global partners
  • Develop and manage annual budgets covering all facets of the regional marketing program
  • Support wholesale sales & marketing teams with the necessary tools and assets for seasonal sell-in support and trade shows (seasonal look books, creative imagery, etc)
  • Collaborate with sales leads to set and execute wholesale account marketing plans for key independent and boutique accounts throughout the US. This includes managing window & on-floor presentations using global provided assets, negotiating co-op media deals, managing product and creative for co-op ads or catalogues and producing retail events
  • Partner with wholesale marketing lead and co-develop marketing plans for relevant department stores
  • Partner with US Retail & eCommerce Marketing in the development and execution of priority Collections programs
  • Advocate Collections in both US Retail & eCommerce for maximum alignment and ensure collections are driving revenue for the Levi’s brand
  • Advise on local digital marketing efforts, support boutique & independent online retailers and manage regional stockist lists for Levi.com
  • 3-5 years of relevant experience
  • Bachelors degree (7+ years of combined college education and work experience may be substituted for a degree)
  • Retail and apparel experience a plus; knowledge of Skate culture and/or Action Sports preferred
  • Strong planning, organizational and implementation skills
  • Excellent project management skills a must
  • General understanding of the US market and retail trends
  • Excellent communication, written and presentation skills
  • Microsoft Word, Powerpoint, Excel skills required
  • Must be team orientated, but also have the ability to work independently
  • Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset
  • Experience managing vendors and/or external agency partners
64

Interim Operational Marketing Manager Resume Examples & Samples

  • Own and develop the marketing, planning and implementation process for the region – in line with Corporate Strategy
  • Ensure each distributor has (and implement) a marketing plan, which maximises local market potential and is aligned with Corporate branding/marketing guidelines
  • Oversee and direct the analysis and monitoring of competitor activity within the region and develop unique marketing propositions to lead vs competitors
  • Be the regional expert for fragrance and make up products and provide corporate team with what is needed to win in the region
  • Work collaboratively with the Account team to define and shape the growth plan for the brand
  • Maximise and exploit local marketing opportunities and identify synergies with other Product categories
  • Proactively work in partnership with the VM team to ensure key distributors adhere to the corporate VM guidelines and offer advice where appropriate
65

Senior Digital Marketing Manager Resume Examples & Samples

  • Plan and execute digital and online marketing launches, media planning and advertising activities in all TCF markets
  • Develop content strategy across all digital and online channels of marketing to ensure effectiveness and consistency of brand messaging. Includes online display, video, mobile, social media, online and paid advertising
  • Develop marketing tactics and write employee communications materials that enhance employee engagement, support company goals and objectives and community initiatives
  • Bachelor’s Degree with emphasis in Marketing or related field or equivalent experience
  • Digital and online marketing experience
  • Ability to build highly effective working relationships with a geographically dispersed team
66

Senior Digital Marketing Manager Resume Examples & Samples

  • Create an overall vision and strategy for relationship marketing on the web at Autodesk
  • Develop and maintain strong relationships with industry marketers to understand and support their goals through digital properties
  • Partner with industry marketers to develop digital marketing strategies for their relationships marketing activities. Guide digital marketers who will execute on those strategies
  • Serve as the key point of contact for your discipline in the team
  • Be a catalyst for improving Autodesk’s relationships with its customers; foster company-wide empathy with a focus on consistently meeting, and often exceeding, customers’ needs
  • 10+ years direct marketing and/or digital marketing experience in B2B business. Agency experience considered
  • Experience designing, leading, and managing marketing initiatives
  • Proven track record influencing marketing direction with actionable insights
  • Highly adaptable with strong organizational skills
  • Ability to solve complex problems and drive projects from concept through implementation
  • Deep appreciation of the nexus between business objectives and creative process
  • Keen ability to grasp complexity quickly and to focus on key issues
  • Exceptional interpersonal, written, and verbal communication skills
67

Marketing Manager, Home Resume Examples & Samples

  • 3-5 years marketing and/or public relations experience
  • Interest in the home décor/shelter industry; experience preferred
  • Strong organizational skills; detail oriented
  • Strong computer skills including proficiency in excel and power point
  • Knowledge of digital technology & marketing and social media
68

Senior Digital Marketing Manager Resume Examples & Samples

  • Ability to clearly and simply articulate the significance of the automation transition to different audiences through presentations, webinars and communication
  • Previous management and execution experience with Marketo marketing automation tool
  • Full understanding of customer journey and key engagement points
  • Passion for data
  • Ability to pull and translate Omniture data
  • Ability to follow and adhere to corporate structure and roadmap; implement phases as directed
  • Knowledge of relationship between CRM and automation tool
  • Ability to identify KPIs, relevant metrics
  • Exceptional presentation and rallying ability
  • Ability to synthesize complex information to create stories
  • Ability to create consistent and ongoing messaging
  • Prepare summary reports of progress
  • Set up and organize content library and editorial calendar
  • Outstanding training skills
  • Collaborative skills working at all levels
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary; day and overnight travel may be required
  • Working and thorough knowledge of Marketo automation
  • Software:Xxx
  • Understand Omniture tool reporting
  • HTML / HTML 5
  • CMS and/or WZYWG editors
  • Omniture reporting dashboard
69

Senior Digital Marketing Manager Resume Examples & Samples

  • To drive both acquisition and retention of the TOPMAN customer in all global markets in which we trade
  • To plan, develop and manage the online acquisition and retention strategies to facilitate digital growth both in the UK and Internationally
  • To plan, optimise and manage the annual digital marketing budget of c£2m
  • To manage, lead and develop the Digital Acquisition and Retention teams
  • To lead digital marketing business drivers on behalf of the Brand in all territories that we trade (PPC, SEO, Affiliates, Programatic & Performance Display, Personalisation, Segmentation and Email marketing)To plan and manage the CRM programmeTo work collaboratively with the Brand Marketing and Digital Creative teams to deliver integrated multichannel global digital marketing campaignsTo build relationships and manage external suppliers /agencies
  • To drive interest and passion for the brand ensuring a competitive edge to all digital marketing activity
  • To provide insightful marketing analysis about the TOPMAN customer
  • To be constantly on the look out for innovation in the industry and new opportunities/channels, identifying commercial routes for driving sales growth
  • To ensure that detailed planning and delivery of the KPIs through a real analytical approach to the measures for each channel
  • An analytical approach to Digital Marketing driven from a rich understanding of customer data
  • A real collaborative approach to getting things done
  • Experience in managing and leading a teamExcellent awareness of the digital arena
  • Proven experience of driving sales and managing Email, CRM, SEO, PPC, Display and Affiliate Marketing programmes
  • Strong affinity with fashion and/or technology with a natural connection to the TOPMAN customer
  • Ability to combine an innovative approach with relentless commerciality
  • A self starter mindset, with the ability to work under minimal supervision and guidance
  • Results driven and delivery focused. Enthusiasm, energy and determination to achieve results, including those achieved through influence on related teams
  • Proven digital marketing experience at senior management level
  • Please note due to volume we can only respond to sutiable applications
70

Sector Marketing Manager Resume Examples & Samples

  • Responsible for the development and effective execution of the sector marketing strategy
  • Develop integrated marketing & communication plan to strengthen EY’s position in the respective sector
  • Execute planned activities and ensure high quality of each deliverable
  • Design market development and marketing content strategies and tactics that convey market positioning to target audiences through effective messaging
  • Collaborate with our Sector experts to take them from concept to completion of marketing efforts ensuring professional deliverables while managing all content and communication aspects of marketing projects, initiatives, and campaigns. Ensure quality, messaging, and accuracy of each deliverable
71

Manager Marketing Manager Resume Examples & Samples

  • Develop and implement digital marketing programs in China region by leveraging variety of digital marketing approaches including webinar/webcast, online community, search engine, microsite, eDM, e-newsletter, etc. to promote HDS branding and leadership, and also generate sales leads
  • Develop social marketing campaigns through major China social platforms to spread awareness while also integrate social marketing elements with all the related digital marketing campaigns
  • Integrate digital/social marketing initiatives with all the marketing campaigns including offline event by aligning with prioritized solutions so that achieve 360-degree integrated marketing promotion
  • Fully utilize HDS.com/cn as the key communication platform for all the external marketing by collaborating with Corp/regional web marketing team
  • Collaborate with marketing team and business stakeholders to implement integrated marketing program to support leads generation and thought leadership campaign
72

Senior Digital Marketing Manager Resume Examples & Samples

  • Search engine management
  • Digital campaign development and deployment
  • Set up social media strategies and plans clearly defining KPIs, objectives, the role of social media, LEGO social voice and etc
  • Be the master of social platforms ensuring LEGO manage presences on all major social platforms as well as appropriate category vertical forums and blogs
  • Drive audiences engagement through systematic response and interaction mechanism
  • Budget management to maximize the ROI in social channels
  • Drive content strategy and implementation to ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
  • Partner with the big data analysis function to analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns
  • Full-year SEM campaign planning based on research and analysis of common consumer searching behavior
  • Strategic keywords management and regular optimization to guarantee the effectiveness and cost efficiency of keywords used in campaigns
  • Regular performance analysis to identify immediate and long term campaign opportunities
  • Viewability management and monitor for all campaigns to achieve the target
  • Develop creative and messages for diversified channels with consistence with traditional campaigns
  • Define and manage content partners with specific criteria and guidelines
  • Monitor content spending distribution across supply chain to ensure the best use of resources
73

ETF Marketing Manager Resume Examples & Samples

  • Serve as the subject matter expert for the ETF product suite as it applies to the development of market-facing materials and marketing activities
  • Develop the detailed marketing plan to increase awareness of the Legg Mason ETF product suite among client firms and advisors, based on an in-depth knowledge of the ETF competitive landscape, client needs and ongoing developments in product design and regulation
  • Lead the development of content to support client education and promotion of the ETF products across communication channels (print, web, social)
  • Collaborate in the development of thought leadership pieces that highlight institutional knowledge and innovation in the product category
  • Collaborate with distribution partners Account Management, Sales and Channel Marketing to design and execute on campaigns to drive product sales, including email marketing, conferences
  • Lead the new product launch process and development of go-to-market strategies
  • Maximize growth opportunities around a defined set of products
  • Manage ETF product marketing functions and implement opportunities to drive assets and value to the product suite
  • Product expert and point person for sales and product marketing questions
  • Develop communications to existing clients on product performance, practices, ideology and fund management methodologies
  • Develop processes around product marketing, channel segmentation, and product distribution strategy
  • Participate as needed in research around each product’s usage
  • Maintain a strong working knowledge in the competitive and regulatory environment for the ETF product set
  • Working with Distribution and Marketing teams, assist in development and implementation of integrated campaign planning, management, execution and reporting
  • Build and maintain campaign calendar and deliverables
  • Assist in new product launch and development of go-to-market strategies; work with Digital Marketing and National Accounts to develop and fine-tune segmentation strategies; design campaign for successful marketing to promising distribution channels and audiences
  • Assist in development of analytical process to identify tactical marketing opportunities
  • Participate in creation and review of product marketing and sales materials
  • Translate complicated investment and product concepts into straightforward sales tools and product collateral
  • Functions may include
  • Support of ongoing product and channel strategy
  • Analytical support for ongoing product line management
  • Industry and competitive review
  • Product modification support and implementation
  • 10+ years of experience with product marketing within asset management or with investment products
  • Bachelors degree or equivalent experience
  • Experience with exchange traded funds and/or alternative investment vehicles
  • FINRA Series 6 or 7 licensed
  • Demonstrated knowledge of principles and practices of strategic product marketing for the ETF and/or mutual funds industry required including strong knowledge of investment vehicles
  • Knowledge of financial services promotional methods and marketing including quantitative techniques for channel and product identification
  • Demonstrated business product strategy expertise with a record of developing and implementing successful product and channel strategies
  • Superior analytical and broad-based business management skills. Innovative and creative thinker
  • Familiarity with investment analytics and tools (i.e. Morningstar, Reuters, Bloomberg, Zephyr)
  • Effective written and oral communication skills and excellent interpersonal skills required
  • Ability to lead and influence at a senior level
  • Knowledge and expertise in Microsoft office products
  • Ability to work independently to the highest levels of quality and communicate problems and/or concerns in a timely fashion
  • Ability to manage complex projects and initiatives
74

Senior Digital Marketing Manager Resume Examples & Samples

  • 3-5 years of digital marketing, consulting, and/or media buying experience
  • History of demonstrating results via data-driven digital marketing campaigns
  • Strong data visualization skills
  • Balance attention to detail with swift execution
  • Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
  • Experience with analytic and database tools common within a marketing organization (e.g., MixPanel, Tableau, Marketo, Google Analytics, etc.) is a plus
  • Agency experience is a plus
75

Advisory Marketing Manager Resume Examples & Samples

  • 5 years of experience working in a professional services environment in a marketing or business development capacity
  • Excellent written and verbal communication skills with proven ability to clearly communicate complex business issues
  • High-energy individual with a history of generating ideas that improve visibility, generate leads, and produce significant ROI
  • Must be a team player who works well with highly-driven professionals in a demanding work environment
  • This role does require travel between the Firm’s Roseland, Edison, and New York City offices
76

Senior Digital Marketing Manager Resume Examples & Samples

  • Increase followers and engagement on social channels, including LinkedIn, Twitter, Google+, Facebook, and the EarthLink Blog by consistently posting relevant, impactful content, by responding to people online, and by engaging industry influencers, media, and analysts
  • Manage our Search Engine Optimization (SEO) program to maximize inbound visitors and leads. Continuously optimize online assets in alignment with business objectives, market positioning and strategic keywords and test, measure, and analyze the impact on brand awareness and discovery
  • Support brand, product and marketing campaigns and events through paid and organic promotion on social channels and search engines, and optimize content and landing pages to maximize conversions
  • Plan and produce social media and pay-per-click (PPC) campaigns in alignment with the needs of each business unit, maximizing ROI by optimizing landing pages, executing tests, and analyzing results. Estimate monthly costs and stay on budget
  • Review landing pages for effectiveness, replicate successes, and improve underperforming pages
  • Select, onboard, and direct third party vendors to support social media and search engine marketing initiatives
  • Identify and obtain buy-in on key metrics for all digital marketing programs. Generate and share regular, detailed reports on website analytics, search placement, sales calls, and PPC initiatives and campaigns, and adjust SEO/SEM strategies to improve results
  • Regularly communicate and evangelize programs with executives, marketing and other departments
  • Keep up to date on the latest trends and concepts in SEO and SEM, as well as changes to Google/other search engine algorithm changes, and ensure that content is updated for continued search performance
77

Senior Digital Marketing Manager Resume Examples & Samples

  • Develop, execute, and monitor lead generation and lead nurture campaigns
  • Build email campaigns that focus on various trigger events within the prospect/customer life cycle
  • Build and Manage email calendar to ensure that all campaigns are created, updated, and scheduled
  • Ensure all email programs are aligned to and coordinated with, the efforts of the Directors of Marketing, Social Media, and Web to create an integrated campaign across all channels
  • Consistently research data and techniques for better, more effective campaigns, landing pages, CTA’s, and content optimization
  • Develop email channel sales targets
  • A/B test and continually measuring the performance of key conversion points in the marketing funnel, including emails, subject lines, landing pages, website CTA’s and lead-generation forms
  • Optimize demand gen and conversion path success for marketing team with creative ideas for blog, social post, event, and email campaign content
  • Performs detailed analyses across programs, campaigns, and segments and make actionable recommendations for improvement
  • Be the in house expert on performance, technological, and legal issues concerning email marketing. This role should know when to send emails and how to keep content fresh while monitoring and optimizing campaigns to meet KPI’s
  • Create and manage list building efforts to ensure the overall health and growth of our email channel
  • 3-5 year’s experience in an email marketing role
  • Must know the ins and outs of Marketo and be happy swimming in it! You will need to manage and optimize marketing automation/lead nurturing processes through Marketo
  • Understanding and experience with SalesForce.com (preferred)
  • Ability to communicate effectively, both verbally and written (Internally and externally)
  • Strong problem solving and organizational skills
  • Ability to handle detailed work on multiple projects simultaneously
  • Organized, with the ability to manage multiple projects through to tactical execution
  • Experience in leading and optimizing an enterprise-level email program
  • Analytic thinking skills
  • Ability to drive improvement by providing best practices
  • Knowledge HTML/CSS, Google Adwords, Google Analytics and Wordpress (a plus)
  • Ability to manage multiple projects under tight deadlines. Strong project management and organizational skills
  • Ability to develop and apply creative solutions to complex issues
  • Strong customer focus with strong written and verbal skill. High level of personal drive and energy, someone who is detail-oriented
  • Strong presentation skills with fluent knowledge of Microsoft office suite
78

Senior Digital Marketing Manager Resume Examples & Samples

  • Oversee and manage online strategy & execution for commercial display products across owned-sites, social channels, and mobile/touch-enabled devices
  • Drive execution intelligence, insights and delivery through the use of key CRM, analytics and CMS packages. Utilize learnings to inform and support the creative approach and to drive KPI’s across digital platforms and campaigns
  • Review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives
  • Analyze campaign performance metrics and provide fast, accurate reporting and recommendations to improve digital campaigns in order to gain the best ROI for the organization. Develop A/B or multivariate testing plans for website pages, landing pages, partner portals and multi-touch lead nurturing performance improvement. Analyze the performance of online testing projects and determine effectiveness
  • Maintain and enforce business and functional requirements documents and audit online site deployments to ensure agency adherence to the requirements
  • Oversee adherence to all elements of Legal and Privacy requirements for all online and digital marketing campaigns and websites
  • Manage relationships, projects, budgets and timelines with vendors, digital agencies and international marketing teams
  • Work effectively with internal cross functional teams including Product Marketing, Marcom/PR, IT, and Sales
  • Analyze and interpret the user journey to better understand and improve the customer experience and focus messaging based on personas and buyer cycle dynamics.· Analyze operating company websites and online performance in order to identify areas of improvement
79

Senior Digital Marketing Manager Resume Examples & Samples

  • Works closely with Assurance Brand, Marketing and Communications leadership to lead digital capability building from scratch & define EY Assurance digital strategy
  • Develop online buyer decision journeys and develop effective global digital content, SEM, social and CRM strategies, governance, and guidelines
  • Manage the migration of Assurance digital ecosystem to new content management platform, and support with development and deployment of rigorous governance processes across brand, marketing and communication team
  • Oversee digital content publishing process and calendar
  • Lead global online brand reputation monitoring and execute digital deployment of brand experience
  • Plan and activate digital activations either globally or via digital engagement network
  • Implement a consistent approach to digital analytics and track critical online performance indicators, taking action in order to meet business needs and drive performance improvement. Provide regular actionable performance insights to leadership and marketing practitioners
  • Define global Assurance digital marketing strategy and improvement plan founded on global Assurance and sub-service line business strategy
  • Identify key digital marketing gaps across channel, content, process and skills and develop remediation plan
  • Deliver an excellent brand experience by improving the quality level of Assurance’s online presence and ensure a consistent adoption of approach across the regions
  • Support with the planning and development of all digital components of major Assurance campaigns and activations
  • Represent BMC-Assurance to global digital marketing, analytics and transformation teams
  • Oversee online activities and communicate to regional BMC management and act as the central point of contact between global and local stakeholders on all things Digital Marketing
  • Someone who lives and breathes (Digital) Marketing and has a proven passion for evangelising the consumer/customer experience in a connected environment
  • Proven experience in digital marketing
  • Strong experience in developing and implementing digital marketing campaigns
  • Comprehensive understanding of digital infrastructure and tracking methods
  • Strong understanding of emerging digital capabilities, optimisation and digital channels
  • Strong negotiation and networking skills, with the ability to win the confidence of internal and external stakeholders
  • Strong organisational and prioritisation skills to ensure marketing deliverables are achieved within budget and deadline
  • A solid understanding of the digital landscape and digital media buying strategies / tactics
  • A proven track record in driving a global Digital Marketing agenda and delivering best-in-class Digital Marketing strategies that have the customer at their core, ideally in both a B2C and B2B environment.. Experience in professional services marketing not essential, but preferred
  • Proven success in managing agency partnerships
  • Experience in display marketing, CMS, HTML / CSS, SEM, SEO, social
80

Senior Digital Marketing Manager Resume Examples & Samples

  • Developing and executing innovative, target segment marketing strategies (inclusive of ATL, digital, direct and owned and operated channels) to accelerate the growth of new and engaged Amazon customers, specifically to support the conversion of new customers, grow engagement within existing customers, and deepen engagement of existing customers in each locale
  • Working closely with other key stakeholders to develop plans that drive next best customer action, channel conversion and lifetime value
  • Driving Social, Associates marketing channel performance and KPIs
  • A proven marketer, deeply familiar with the tools and techniques of digital marketing. An entrepreneurial thinker, able to define innovative marketing solutions to drive a new and disruptive business · Someone who is able both to act strategically and also to roll up your sleeves to run practical marketing campaigns in a start-up environment
  • Someone who is both creative in marketing execution but also focused on analysis and the measurements of effectiveness
  • Excellent analytical skills and a high affinity for numbers and the work with key performance indicators
  • Outstanding communication skills in order to address stakeholders at various levels, very good English skills, knowledge of Italian or Spanish required
81

Senior Digital Marketing Manager Resume Examples & Samples

  • Lead, motivate and empower a team of high-performing digital marketing professionals to deliver best-in-class experiences across all of Burberry’s digital platforms
  • Constantly strive to perfect and evolve the digital content strategy across all platforms, bringing to life brand and product storytelling for our consumers
  • Work closely with other team leaders across {messaging} and {social media} to deliver a consistent, seamless experience for Burberry’s digital consumers regardless of the digital touch point
  • Extensive digital marketing experience with a background in leading digital platforms strategies across some or all of; websites, apps and other emerging platforms
  • Proven track record motivating a high-performing team
82

Senior Digital Marketing Manager Resume Examples & Samples

  • Lead the development and execution of strategies to grow traffic, sales, profit, and new customers from affiliate and display advertising, which includes, but is not limited to, banner ads, text ads, dynamic product ads, and mobile ads
  • Develop online marketing plans based on the merchandising, TV, PR, digital, and print programs to support integrated marketing efforts
  • Manage a large scale online marketing agency relationship to prioritize resources and meet the sales/spending/efficiency goals
  • Prepare and deliver presentations to business stakeholders including senior leadership to explain results and evangelize digital marketing programs
  • Forecast and budget the spending to meet the sales and efficiency goals
  • Develop strong analytics and reporting by partnering with finance, web analytics, CRM and R&A groups to effectively measure program performance and maximize ROI
  • Consolidate company initiatives and brand support requests to develop the digital marketing calendar to meet sales goals
  • Partner with creative resources to ensure that HSN has compelling and engaging content for the digital marketing ads
  • Consistently focus on innovating programs for continual improvement as well as to test and leverage emerging capabilities in the digital landscape
83

Sector Marketing Manager Resume Examples & Samples

  • Develop and drive a marketing and communications strategy and plan which successfully positions the sector teams as leaders in their respective fields, being recognised as innovators, agenda setters and the partner of choice for new and existing clients
  • Promote, develop and protect the PA brand within the FS market, proactively acting as ambassador for PA's vision and story in the market
  • Act as guardian of the sector teams' customer engagement strategy, including events, digital programmes and other key touchpoints
  • Be co-responsible and co-accountable for the delivery of the agreed FS sales and revenue targets, with programmes designed in support of these targets
  • Identify new marketing opportunities for the geographies where FS is important and effectively use market insights, industry knowledge, customer proximity and sales channel engagement to drive new demand generation to successfully capitalise on the opportunities
  • Enable our consultants to sell by providing effective marketing assets and tools
  • Support the sales teams on major new deals throughout the sales cycle with optimal use of marketing assets and resources
  • Ensure the effective use of Online and Social Media channels in all relevant marketing initiatives
  • Lead, manage and inspire a team of dedicated marketeers, as well as virtual teams
  • Must have relevant experience in Financial Services marketing in a professional services environment
  • Understanding of the full breadth and depth of the FS marketing strategy, and a detailed understanding of the marketing mix, including brand
  • In depth understanding of the FS market landscape, technology innovations (e.g FinTech, BlockChain) and business drivers, with a clear understanding of stakeholder requirements
  • Strategic and lateral thinking, with a proven track record of delivery
  • Strong commercial acumen, financial skills, analytical skills and creativity are critical, with the capability to engage at a very senior level within and outside the company, to strategically position PA and it's offering for maximum competitive advantage
84

Senior Digital Marketing Manager Resume Examples & Samples

  • Develop bespoke digital customer journeys for each of the priority geographies in APA and Americas
  • Drive exponential growth in the small and medium direct business generated in Canada, Australia and Japan from digital channels
  • Drive growth in enterprise sales through digital investments in existing APA and Americas markets, and launch digital merchandizing in new APA and Americas markets including Brazil
  • Establish pathing strategies through a digital customer journey for each market to ensure content coverage in early, middle and late funnel digital channels
  • Engage with each market to understand needs, delivering them in market through digital merchandizing or driving requirements into headquarters
  • Work closely with the sales organization to create easier hand-off between digital prospects and sales opportunities, based on sales tools and processes used in each market
  • Minimum 5 years’ experience in a digital marketing role, ideally within an enterprise corporate environment either in a subsidiary or headquarter role
  • Possesses a deep understanding of digital best practices and emerging digital technologies, and has the ability to implement them across an enterprise organization
  • Excellent cross-group facilitator of ideas, outstanding collaboration skills with proven ability to work with multiple stakeholders across business lines to accomplish goals required
  • Extremely resourceful, leveraging all resources to drive business performance
  • Flawless follow-through and impeccable attention to details
85

Senior Digital Marketing Manager Resume Examples & Samples

  • Develop bespoke digital customer journeys for each of the priority geographies in EMEA
  • Drive exponential growth in the small and medium direct business generated in the UK from digital channels
  • Drive growth in enterprise sales through digital investments in existing EMEA markets, and launch digital merchandizing in new EMEA markets
86

Senior Digital Marketing Manager Resume Examples & Samples

  • Develop an expert understanding of the nature, role and performance of all Wizarding World-related digital destinations, both official and unofficial, including knowledge of related rights and franchise sensitivities
  • Ensure strategic objectives are turned into actionable digital activations for the company and franchise partners
  • Lead the day-to-day execution across all HPGFD-managed digital platforms, working closely with the Brand & Marketing team in London to ensure that activations reflect the latest Brand Guidelines
  • Work with the Senior Digital Strategy Manager in London to agree KPIs for our digital touch points and oversee the creation of regular reports on performance against these
87

Senior Digital Marketing Manager Resume Examples & Samples

  • Global competitive analysis, global best practices gathering and sharing
  • Budget management (planning and tracking)
  • Education: Degree or equivalent qualification, preferably in a business/marketing related discipline with on-line specialization
  • 7 years experience of working in an online marketing, or a project management/development role within an Internet enabled business
  • Awareness and knowledge of a broad range of online marketing practices, with in-depth understanding of customer and consumer behaviours. Good awareness of technology development, including web sites, usability, personalization, email, search, affiliate, SEO and on-line advertising. Experience of software/web-site development and support processes
  • Project management – including global virtual team management and experience of managing online development projects
  • Experience working with external partners – digital design and web technology agencies, online research companies
  • Leadership: Having a first experience in managing a team
  • Language skills: English mandatory. Any second language would be a plus. Good presentation skills, both written and oral
88

Senior Digital Marketing Manager Resume Examples & Samples

  • Effective coordination and execution of media in mobile, online and social
  • Working with third parties and management to develop KPIs for programs
  • Continually looking for new opportunities to grow our acquisition activity
  • Ability to work with multiple brands to meet brand requirements and guidelines
  • 10 or more years of experience as a Product Manager
  • Two or more years of managerial experience
  • Strong verbal skills and the ability to influence peers and leaders
  • Excellent management, leadership and interpersonal skills
  • Campaign management, reporting and optimization
  • Consumer Financial Services or retail experience
  • Knowledge of competitive market, operations and various products and services within assigned area
  • Strong financial and competitive analysis and PC skills
89

Senior Digital Marketing Manager Resume Examples & Samples

  • Develop omni-channel digital marketing campaigns designed to meet various business objectives
  • Supervise a team of retention focused channel managers to achievement of clear and measurable goals
  • Manage multiple agency relationships and partners related to those lead initiatives
  • Serve as point person for Nike.com and category specific initiatives across our digital marketing channels in partnership with the agency and channel managers to create and communicate holistic and compelling marketing plans
  • Partner with category buyers and brand teams to understand priorities and develop/communicate plans to support those priorities
  • Drive alignment across multiple divisions and ensure Nike marketing priorities map to the larger strategic objectives of Nike
  • Ensure team is integrated into seasonal planning processes to support the key initiatives product launches and sports moments
  • Develop new approaches to connect with consumers in support of the NA Digtial Marketing ecosystem
  • Dive deep into the weekly performance, across all channels, to understand trends and identify successes and opportunities. Then share back with the category and channel owners to add additional context
  • Responsible for consolidating all geo digital marketing activations in support of category campaigns to be shared with digital and category stakeholders
90

Senior Digital Marketing Manager Resume Examples & Samples

  • As a member of the Brand Management and Marketing Team, this role supports the Critical Care business unit by developing and implementing all global digital marketing tactics and campaigns
  • Develop, manage and drive an integrated and impactful digital marketing programs to support key CC strategic initiatives, product launches and market development efforts
  • Continue to source, develop and integrate key technologies across the customer continuum to build a robust marketing automation platform
  • Establish and track metrics to ensure tactic and program effectiveness and ROI
  • Develop and implement robust email marketing (drip and nurture) campaigns
  • Work with global team and IT to create web “destinations” and ensure Critical Care web presence (microsite, website, landing pages) are compelling and current, and aligned with key initiatives
  • Consistently explore and present new and impactful digital marketing tactics and methods for expanding reach and engagement with customers (such as (social media, email marketing, app development, CRM)
  • Develop a vision for digital strategy leveraging the digital marketing infrastructure (Marketo, SFDC, adobe connect, cvent, etc) create and cultivate leads, and measure impact of digital tactics and marketing campaigns/sales programs
  • Lead projects tied to the creation of new digital assets, including defining requirements, gathering key stakeholder feedback, managing vendor relationship, navigating internal IT process, developing training, and executing roll-out
  • Support congress communication execution
  • Manage apps for CC business marketing, including content updates, redesigns and bug fixes, sales team support and training; collaborate with downstream marketing teams to design and execute digital campaigns/communications
  • Define key performance indicators for all digital efforts, track, and report out on successes and learning
  • Support domestic and OUS IPR marketing requests
  • Collaborate across multiple functions, including product management, clinical affairs, legal and regulatory, to ensure timely and accurate completion of projects
  • Oversee consistent execution of Edwards' corporate brand marketing guidelines and TM requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field is required. Master’s preferred
  • A minimum of 7 years of digital marketing, related communications, and marketing experience
  • Demonstrated proficiency in marketo, SFDC, adobe connect, qualtrics, CVENT, html, SEO/SEM, PowerPoint and Excel preferred
  • Must have experience working in or with a mid to large size global corporate organization
  • Experience working with medical technology, healthcare or biotech businesses/products is plus
  • Excellence in the lifecycle of written communications and project management
  • Ability to demonstrate accountability for results and sound business judgment/decision-making
  • Ability to build productive relationships and work cooperatively with internal and external business partners across a variety of functions and geographies in order to deliver on commitments
  • Ability to work in a dynamic, fast-paced environment, be hands-on in project management and execution and simultaneously manage multiple deadlines
  • Ability to proactively escalate issues to appropriate levels of management in the organization
  • Solid presentation and speaking skills
  • Attention to detail and strong project management
91

Sector Marketing Manager Resume Examples & Samples

  • Develop and drive a marketing and communications strategy and plan which successfully positions these sector teams as leaders in their respective fields, being recognised as innovators, agenda setters and the partner of choice for new and existing clients
  • Promote, develop and protect the PA brand within these markets, proactively acting as ambassador for PA’s vision and story in the market
  • Act as guardian of the sector teams’ customer engagement strategy, including events, digital programmes and other key touchpoints
  • Be co-responsible and co-accountable for the delivery of the agreed Energy and TTL sales and revenue targets, with programmes designed in support of these targets
  • Identify new market opportunities for the geographies where Energy and TTL is important (UK, Nordics and Middle East) and effectively use market insights, industry knowledge, customer proximity and sales channel engagement to develop and execute
92

Senior Digital Marketing Manager Resume Examples & Samples

  • Define goals and metrics for all digital marketing programs, including email, webinars/webcasts, online advertising/media buying, syndicated content, website, and SEM/SEO
  • Localize our search engine marketing programs for Canada. Aligning with the global web, SEO/SEM, marketing database, email, social media and display advertising campaigns, ensuring their fit and localization to Canada
  • Own and manage the content of the Canada landing page and hot sites. Drive strategies to increase traffic and improve lead conversion
  • Pro-actively identify opportunities for program and process improvements
  • Design, build and maintain AWS Canada social media presence
  • Plan, execute, and measure experiments and conversion tests, driving A/B testing on creative, content and offers to continually improve campaign performance
  • Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue and profitability and assess against goals (ROI and KPIs)
  • Manage digital agencies and other vendor partners
  • 5+ years Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Experience with Salesforce CRM; Adobe CQ Web Content Management; Adobe Marketing Cloud – Omniture, Publisher, Social Media Suite
  • Marketo Certification
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate; in optimising landing pages and user funnels
  • Strong analytical skills and data-driven thinking
  • Self-motivated, results-driven with a high level of initiative and a sense of urgency
  • Strong attention to detail and highly organized with the ability to handle multiple-tasks simultaneously and meet deadlines
  • Strong leadership and interpersonal skills. Excellent written and verbal communication skills
  • Canadian French
  • Not afraid to try new things – driven to constantly improve results
  • A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing and sales teams – and influence peers that are not under direct control
93

Senior Digital Marketing Manager Resume Examples & Samples

  • Manage and execute the digital strategy for search marketing, display, email and social media to drive engagement and growth. While serving as an internal digital consultant with the ability to pitch and sell-in strategies to brand teams and management
  • Map the customer journey, identify KPIs and create a cohesive usage narrative by directing the creation of engaging, persuasive programs across customer segments
  • Keep abreast of the latest search marketing, display, organic and paid social, trends and opportunities
  • Continually follow and benchmark competitors’ digital marketing campaigns
  • Effectively works side-by-side with marketing, IT, agencies and other cross-functional partners to develop and deploy digital marketing strategies that support brand objectives, while engaging consumers
  • Responsible for the Digital Team’s budget including website development and maintenance, outreach and promotion, personnel and operations. This position will establish spending guidelines and make decisions based on ROI analysis
  • Continuously focus on web optimization using A/B testing and competitive analysis. Monitor and analyze customer, market and competitive information to improve effectiveness of digital marketing activities and user experience to improve lead generation and conversion
  • Understand the Hand Tools & Storage business to identify linkage opportunities to the existing and future business, within Global Tools & Storage, and external partners
  • Prior experience supporting Consumer Products
  • Experience working for a large global company
94

Senior Digital Marketing Manager Resume Examples & Samples

  • Messaging and positioning
  • 4-6 years’ Trade/B2B Marketing experience in digital advertising is a must
  • Thorough understanding of the digital advertising and the programmatic landscape is essential
  • Fearless, authentic and resilient characteristics
  • Previous experience working in an environment of constant change and ambiguity
  • Experience in content marketing and thought leadership programming
  • Strong interpersonal, negotiating and diplomatic skills required to effectively manage relationships with diverse internal and external contacts
  • Self starter and demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline
  • Demonstrable management / mentoring experience
95

Senior Digital Marketing Manager Resume Examples & Samples

  • Worked in a direct marketing environment, preferably with an online retailer
  • Expert in paid & social media to drive the business forward
  • Data Management Platform (DMP) and Demand-Side Platforms (DSP) experience
  • 5+ years of experience in a media or SEM/SEO role
  • ECommerce & Retail experience required
  • Marketing analytic experience required
96

Senior Digital Marketing Manager Resume Examples & Samples

  • Plan, develop, and implement digital marketing initiatives
  • Manage relationships with digital marketers at assigned accounts
  • Identify and help negotiate partnerships for co-branded campaigns
  • Produce creative assets (with in-house designers and copywriters)
  • Analyze results against KPIs, always seeking ways to optimize relevance of tag lines, content, images, offers, segments and more
  • 5+ years demonstrable online product management, marketing, or merchandising in an e-commerce setting
  • C-level presentation skills, both written and oral
  • Proven ability to create customer-facing content tailored to an online audience
  • Proven ability to use data to drive business decisions and marketing optimization
  • Excellent copywriting and editing skills
  • Excellent program management skills
  • Can perform well in a fast-paced environment with ambiguity and change
  • Strong priority-setting, saying "no" as needed to focus on high value goals
97

Software Marketing Manager Resume Examples & Samples

  • Develop, execute and measure integrated marketing and communication plans to our customers outside the traditional social media and email communication methods to our key customers
  • Analyze our current subscription database and work on marketing campaigns to upsell services to central stations and dealers
  • Analyze, own and update our Cloud customer database email communication list
  • Own, manage and deliver monthly webinars to customers on releases
  • Report on metrics
  • Create, develop and lead cloud campaigns that are outside of the box of traditional marketing
98

Truvia Brand Manager / Marketing Manager Resume Examples & Samples

  • 40% - Develop and execute strategies and tactics for assigned marketing mix elements in support of the Truvia marketing strategy. These areas will include specific element of the marketing mix assigned to each manager e.g. Digital, social, customer marketing, traditional advertising, packaging graphics, etc)
  • 20% - Managed P&L for assigned product line(s)
  • 15% - Manage assigned agencies’ work flow, budgets, spending, and measuring the impact of their work
  • 10% - Manage, coach mentor and lead the direct line team member(s) as well as influence the engagement of agencies and internal team partners
  • 10% - Work directly with Global Marketing Leader to develop and hone US-based Truvia brand strategies, using inputs including consumer research, retailer programs and annual as well as long-range brand growth plans
  • 5% - Budget management and support including invoice processing and sales data / AC Nielsen analysis
  • Bachelor’s degree or higher
  • 6+ years of Consumer Packaged Goods (CPG) marketing experience at a consumer packaged goods CPG company and/or a marketing agency, preferably in the food industry
  • Have 6+months of experience in at least 3 of the following marketing mix elements
99

Senior Digital Marketing Manager Resume Examples & Samples

  • Manage deliverability to prospects and members through the Eloqua platform
  • Create training programs and materials to educate Club users on use of the systems and best practices
  • Create and maintain automated digital campaigns that add value to members and prospects
  • Consult with and support clubs in their use of Eloqua for member and prospect communications
  • Build and maintain reporting that diagnoses opportunities and displays results from Eloqua campaigns and forms
  • Experience with a commercial grade marketing automation system, including email development, deliverability and compliance, significant prior experience managing an Eloqua installation and/or Eloqua Master certification is preferred
  • Practical experience with web analytics (like Google Analytics)
  • Knowledge of Web site structure and functionality
100

Senior Digital Marketing Manager Resume Examples & Samples

  • Build the strategy and execute tactics within the digital advertising program
  • Achieve key performance targets of the digital advertising program
  • Develop and evangelize new program initiatives leveraging the evolving technical landscape
  • Partner with technology teams to identify and develop new technology and advertising capabilities
  • Define clear program success criteria; designing structured tests and experimentation roadmaps to reach objectives
  • Partner with internal business teams to develop programs across a variety of technology platforms, inventory sources, and ad formats
  • Partner across finance, technology, and creative teams to plan, test, optimize, and grow campaigns
  • Communicate channel strategy, plans, and results with stakeholders and senior management
  • Experience leveraging online marketing channels to drive B2C customer acquisition, lead generation and/or revenue generation
  • Experience successfully managing large scale strategic advertising programs with distributed internal stakeholders
  • Minimum of 5 years directly managing PPC campaigns in Google Adwords, Bing Ads, and Facebook Ads
  • Minimum of 2 years directly managing PPC campaigns over $100K per month
  • Experience presenting to senior leadership and influencing business strategy
101

Senior Digital Marketing Manager Resume Examples & Samples

  • Develops and guides cohesive digital marketing strategy for hotel, covering both short and long term objectives to increase transient leisure revenue, support group revenue, drive awareness and expand hotel’s product and services
  • Develops and manages property eCommerce marketing budget (including ad buys, DR Media, PPC, email marketing and GDS). Ensures marketing budget supports the digital marketing strategy and prioritizes spend based on targeted ROI goals and hotel objectives
  • Measure and report impact of marketing strategies
  • Work with Revenue Management to ensure maximum potential of key marketing strategies including, but not limited to, third party websites
  • Monitor and develop marketing team member performance to include, but not limited to, managing projects and deadlines, providing supervision and professional development, scheduling, conducting counseling and evaluations and delivering recognition and reward
  • Partner with hotel department leaders to enhance departmental revenue through targeted marketing campaigns
102

Assoc Marketing Manager Resume Examples & Samples

  • Bachelor's degree in Marketing/Business or related (or equivalent); MBA preferred
  • 5-7 years of marketing experience (or Masters with 3-5)
  • Similar “consumer product“ marketing experience in toys or another trend driven consumer products company is required
  • Product development knowledge/experience required
  • Experience working with licensors/licensees is highly preferred
103

Senior Digital Marketing Manager Resume Examples & Samples

  • 3-7 years in a SEM, Paid Social, SEO or Digital Marketing related role
  • Strong organization, communication skills, and copywriting
  • Ability to learn fast, balance priorities, and meet deadlines
  • Experience in leadership and working cross-functionally
  • Bachelor's degree in (but not limited to) Business, Marketing, Advertising, Engineering or related field
  • Past experience working at an agency
  • Budgeting and marketing operations experience
  • Basic HTML skills
  • Experience with Marketo marketing automation, Salesforce.com CRM systems, Microsoft Dynamics, WordPress, and Moz
  • An ability to think outside of the box and gather support for new initiatives
  • Attention to details in a multi-tasking environment
  • Active in social media, including Facebook, Twitter, LinkedIn and Salesforce Success Community
104

Senior Digital Marketing Manager Resume Examples & Samples

  • Digital expertise in marketing - requiring consumer insight, trend and technology acumen with experience in a broad base of digital activities (Search, CRM, Social Media, Ecommerce, Analytics)
  • Fluency in topics related to mobile, data, connectivity, back-end systems – being able to link all of them and understand dependencies
  • Very good understanding of “Lean”, and within that the role of the MVP and how we adapt marketing thinking and creation to new product development practices
  • Understanding of new business models which can be enabled via Digital
105

Senior Digital Marketing Manager Resume Examples & Samples

  • Create the Campaigns team’s digital marketing communication strategy, and campaigns channel activation strategy
  • Define and manage the creation of campaigns-related digital assets, and manage the digital asset store
  • Work with Campaign Managers to address needs for data acquisition and cleansing, and execute on the strategies in conjunction with Operations team members
  • Administer marketing automation platform (Marketo) and manage the backlog and development sprints to support enhancements
  • Manage campaign and lead management in CRM platform (Salesforce.com) and manage the backlog and development sprints to support enhancements
  • Use a test, measure, learn approach to iterate and optimize campaigns to drive the best possible results, plugging any leaks in the lead funnel
  • Plan and implement trigger-based nurturing programs in collaboration with regional marketing that target all stages of prospect development, from new prospects to engagement to closed opportunities
  • Bachelor’s degree in Marketing, Communications or related field
  • 7+ years of experience in high-tech, B2B campaign design, integrated marketing, and demand generation
  • 7+ years of experience administering marketing automation solution; Marketo is preferable
  • 7+ years of experience with CRM systems; Salesforce.com is preferable
  • 7+ years of experience implementing full cycle projects including requirement gathering, design, development, testing, and support
  • 7+ years of experience working with Adobe Analytics (Sight Catalyst) and/or Google Analytics
  • Experience creating and maintaining custom reports and dashboards
  • Marketo Certified Expert
  • Certified Salesforce.com Administrator (ADM-201)
  • Advanced SQL and Excel skills
  • Strong familiarity with agile marketing practices and tools
  • Experience leading technical projects
  • Systems thinking
  • MBA/Advanced Degree
106

Senior Digital Marketing Manager Resume Examples & Samples

  • Strategy and Planning: Set the global direction of our lead generation efforts, including our digital assets (e.g. website, marketing automation system, sales & marketing tools) and online and offline events. Leverage industry best practice and technical/professional knowledge to maximize the ROI from our investments and drive short-term and long-term business performance. Key metrics include Qualified Leads, New Opportunities, and Net-New Revenue
  • Marketing Calendar:Collaborate with Managing Directors and sales professionals in North America, Asia Pacific, and EMEA to design and execute a Global Marketing Calendar that drives inbound lead generation. Track progress monthly and optimize the mix of events and forms of digital promotion to achieve performance targets
  • Exceptional Events: Design and execute exceptional online and offline events that deliver remarkable customer experiences and support overall lead and demand generation efforts. Example events include webinars, virtual product demonstrations, high-touch regional events, and MOOCs
  • Email Campaigns: Leverage an expert understanding of Marketo and Marketing Automation Systems to design and execute thoughtful and multi-pronged email marketing campaigns. Partner with the colleagues in Content Marketing to align high-quality digital assets and deploy targeted email-marketing campaigns that nurture prospect clients and drive inbound lead generation
  • Website Performance:Use metrics related to website performance and SEO/SEM to identify and execute opportunities for continuous improvement. Ensure AchieveForum’s website provides high-value experiences that reinforce our brand and maximize the performance of our demand generation initiatives. Apply a regional lens to optimize the website experience, and web performance across our North America, EMEA, and Asia Pacific. Leverage a range of methods for driving website traffic
  • Database Curation:Curate the marketing database to continuously increase the size and qualify, globally and by region. Align the composition of the database with AchieveForum’s buyer personas. Build segments as required to run targeted campaigns for different groups of prospective and current clients
  • Analytics & Reporting: Provide ongoing reporting regarding the effectiveness of digital marketing and event-driven marketing efforts. Develop dashboards for quantitative metrics and provide qualitative assessments regarding what’s working, what’s not, and how we can lift our productivity
  • Sales & Marketing Tools: Recommend, implement, and optimize new technologies and tools that can be used to drive sales and marketing productivity. Collaborate with the global sales and marketing team to support high-value usage
  • 7+ years marketing experience, with 5+ years of that related to Demand Generation and/or Digital Marketing
  • Expert-level skills related to managing a marketing automation system – Marketo strongly preferred, but Eloqua, Hubspot, and Pardot experience considered
  • Knowledge of SEO, SEM, HTML/CSS, Google Adwords, Google Analytics, and Wordpress
  • Knowledge of Salesforce integration with the marketing automation system highly-valued
  • Experience and passion related to designing and executing remarkable online and offline events, as part of lead and demand generation initiatives/campaigns
  • Strong presentation skills with fluent knowledge of Microsoft Office suite
  • Proven experience measuring digital marketing and demand generation performance to inform continuous improvement efforts
107

Assoc Marketing Manager Resume Examples & Samples

  • Strategic Thinking: To beat the competition, you will leverage consumer insights and trends and customer needs to refine/create strategies and initiatives that create a competitive advantage for your business
  • Analysis: Marketplace analytics of assigned brand; maintains competitive surveillance
  • MBA required
  • Knowledge of consumer packaged goods techniques
108

Senior Digital Marketing Manager Resume Examples & Samples

  • Collaborate on the development of a long-term digital branding strategy for USANA
  • Work with the Director of Brand Strategy, the Director of Marketing, IT, and the Director of Social Media to help create a consistent brand experience across all digital platforms and touch-points
  • Provide clear communication and support regarding corporate initiatives to internal and external partners, departments, and markets
  • Work with the SEO and CMS teams to establish and track performance metrics on all digital platforms for continuous improvement
  • Develop and manage online advertising campaigns
  • Must have a Bachelor's degree in marketing, computer science, web design, or equivalent
  • 5-8 years digital marketing and branding related work experience
  • Digital marketing campaigns (i.e. awareness building, customer acquistion, customer retention)
  • Web site development, Search Engine Optimization
  • An eye for consistency of visual design and written information across desktop and mobile platforms
  • A solid understanding of mobile and web based software and hardware trends
109

Senior Digital Marketing Manager Resume Examples & Samples

  • Build web-based deliverables for campaigns - banners, landing pages, videos & email templates
  • Monitor web engagement metrics and optimize user journeys
  • Optimize web pages, landing pages and user funnels
  • Partner with internal teams to develop marketing plans that improve the online experience tied to campaigns
  • Convert and code HTML from design mockups, and design web pages, landing pages, micro sites, other deliverables from scratch
  • Design, write and test highly effective email programs to improve demand generation and campaign communications
  • Work with brand guidelines to deliver positive user experience across our digital campaigns
  • Create and manage templates and style guides for campaigns
  • Maintain a digital assets repository
  • Design and build online advertisement banners for Search Marketing campaigns
  • Work closely with Field Marketing Campaign Managers to understand requirements and, and build digital assets to support their lead generation objectives
  • Bachelor’s Degree (marketing, humanities or technical degree)
  • 7+ years of relevant work experience in digital and/or web development roles, with progressive levels of responsibility
  • 7+ years of experience in optimizing web pages, landing pages and user funnels
  • 7+ years of mapping content to the buyer’s journey, to move leads from inquiry to opportunity and advocacy
  • Highly creative and able to think outside the box
  • Proficiency with HTML, CSS and JavaScript development methods and constraints (this is a hands-on coding position)
  • Highly proficient in Adobe Photoshop, Illustrator, and other modules of Adobe Creative Suite
  • UI/UX design/development experience
  • Experience spearheading technical projects and gathering requirements across diverse business teams
  • Superior oral and written communication skills with an innate attention to detail, as well as an ability to translate technical information to a non-technical audience
  • Demonstrated ability to work independently and autonomously to activate channels, and collaboratively with Campaign Managers and other business partners to plan, track, and manage very detailed work
  • Proven experience finding creative ways to do more with less, and a track record of staying on budget and on-schedule despite tight timelines
  • Extremely well organized and detail oriented
  • Experience designing campaign materials and websites for several marketing channels, e.g. Web, social, mobile
  • Working knowledge of using enterprise marketing tools
110

Senior Digital Marketing Manager Resume Examples & Samples

  • Master’s degree in Business, Information Systems or Marketing preferred
  • 8+ years of digital media/marketing experience in a consumer-focused company with a demonstrated track record of driving results
  • 6+ years of digital marketing experimentation experience, including strategy, implementation, analytics, and reporting
  • Hands-on experience with best practices in digital marketing including Search Marketing (both SEO and SEM), Social advertising, Email Marketing and conversion rate optimization
  • Fundamental knowledge and experience with Google Analytics
  • Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components
  • Proven success managing large-scale, complex, strategic programs with significant technology components
  • Critical thinker capable of generating consistently accurate, useful reports as well as an enthusiasm for translating data into actionable insights relevant to marketing program objectives
  • Excellent personal organization skills to effectively manage tasks, information, and respond to rapidly changing information
  • Must be comfortable working “virtually” with team members outside the immediate environment
  • Knowledge, Skills, and Abilities
  • Google Analytics certified
  • Optimizely Platform certified preferred
111

Senior Digital Marketing Manager Resume Examples & Samples

  • Establish an approach for identifying and assessing new technologies, including arranging vendor exploratory meetings, facilitating demos and expert presentations
  • Ability to create form, structure, process and logical testing and development plans for exploratory projects, and proof-of-concepts with multiple possibilities for application
  • Demonstrate strategic insight and establish and own a 6 – 18 month road map that defines the set of initiatives to achieve key performance indicators
  • Manage multiple projects in simultaneous stages of evaluation, engaging and driving cross-functional teams and managing external consultants and contractors
  • Lead a team of 5 Direct Reports, ensuring development and support are offered
  • Promote the “art of possible” – provide a holistic view, connecting the dots for stakeholders from conceptualization to the realization of benefits
  • Apply market research and development methods to learn and understand emerging trends and technology. Synthesize this with competitive intelligence to drive recommendations and motivate action - nimbly testing, learning, validating and executing
  • Develop business cases to validate the commercial benefit, including conceptualizing and promoting high-level business benefits. Engage appropriate teams for research and testing, as well as contributing stakeholders to ensure buy-in and support
112

Senior Digital Marketing Manager Resume Examples & Samples

  • Responsible for leading digital / social strategy, tactical planning, execution, optimization, and measurement across assigned titles, both pre and post launch
  • Partner with Brand Management, Online Media, PR, Promotions, Sales & Game Production teams worldwide
  • Identify digital marketing trends and key opportunities for innovation, both online and offline
  • Manage digital and social programs including Websites, Twitter, Facebook, You Tube, Twitch, etc
  • Create and present digital marketing strategy and plans to Brand teams and upper-management
  • Drive processes to effectively partner with cross-functional teams and international partners in order to develop integrated strategies and programs
  • Lead development of content strategy, content calendar, and style guides for assigned titles, across social platforms, websites, stand-alone destinations, and Ubi.com
  • Lead all day-to-day agency and internal production relationships and communication to support development of marketing websites and other digital marketing initiatives
  • Use available tools and drive relationship with Analytics team and ensure that all programs and tactics have clear KPIs and benchmarks to evaluate effectiveness of marketing programs, lead creation of best practices, and identify test and learn opportunities
  • Lead relationship with Community Developer contact(s) and identify tactics and needs for community support
  • Oversee direct reports in day-to-day management and tactical planning, providing support and troubleshooting where necessary
  • Management experience preferred, with a proven desire to lead, empower and grow direct report(s)
113

Marketing Manager, Home Resume Examples & Samples

  • 4 years of experience managing cross-functional teams
  • 3 years of experience in online marketing
  • 2 years of experience in media planning and agency management
  • 1 year of experience managing vendor contracts and relationships
  • 4 years of experience in direct or indirect retail marketing, including product marketing and brand management
114

Senior Digital Marketing Manager Resume Examples & Samples

  • Manage, support, and implement the product adoption email communication strategy
  • Design, execute, and test highly effective email campaigns to improve awareness and generate demand for new services
  • Manage the coordination of program translations to support global marketing activities
  • Work collaboratively with business partners to plan, track, and manage programs
  • Develop project plans, including goals, messaging, call-to-action, and distribution channels for lead generation
  • Forecast, track, and report campaign effectiveness metrics and overall ROI to internal stakeholders
  • Monitor, analyze, and tune marketing activities to maximize conversion and key metrics
  • 5+ years’ professional experience in email marketing and/or database marketing
  • Bachelor’s Degree in business, economics, or equivalent work experience
  • Experience working with industry tools and analytics packages including email, web analytics, business intelligence platforms
  • Deep experience with marketing automation platforms (Marketo or Eloqua) and Salesforce.com
  • Knowledgeable about marketing automation best practices, technologies, and trends
  • Experience in a business-to-business (B2B) environment; IT/technology marketing experience
  • MBA or consulting experience
  • Proven experience finding creative ways to do more with less, and a track record of staying on budget
  • Accomplished range of skills from strategic thinking to creative and detailed execution
  • Demonstrated experience presenting ideas to various levels of an organization and gaining support for initiatives
115

Senior Digital Marketing Manager Resume Examples & Samples

  • Are a self-starter that will thrive in a complex environment where leaders are hands-on
  • Are highly analytical and detail oriented
  • Are passionate about owning solutions and solving issues with minimal supervision or direction
  • Are able to communicate complex issues in a clear and concise way
  • Are able to consistently create consensus solutions on challenging topics
  • Are excellent at iterating quickly to design, pilot, run, and continually evolve processes and related automation
  • Have hands-on experience with Ad Serving Technology
  • Deliver against acquisition and monetization goals for Amazon Pay merchants across multiple ad products
  • Build, manage, and lead a high performance team
  • Be an expert in understanding advertiser and customer needs
  • Serve as a consultative product expert overseeing and performing campaign execution and measurement
  • Work with account management, sales, and product teams to continuously improve advertiser performance
  • Uncover the needs of our advertisers and develop feedback mechanisms to inform and influence the roadmap
  • Identify and design innovative solutions to provide the benefits of program management engagement at scale
  • An entrepreneurial spirit and a passion for having fun
  • Demonstrated ability to work backward from customer pain points and a relentless focus on solving them
  • Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment
  • 5+ years’ experience in digital advertising
  • DSP/RTB/Ad Network experience
  • Proficiency in an industry leading third party ad server — DoubleClick, Atlas, etc
  • Program management experience
  • Outstanding organizational, prioritization and multi-tasking skills
  • Strong verbal/written communicator with excellent interpersonal skills
  • Account Management experience is a plus
  • Proficiency in MS Word and Excel
  • Ability to multi-task and initiate projects independently
  • Experience working in a B2B environment in a sales, marketing, or related role
  • Experience working on multi-national and cross-functional teams
  • Experience working in any of following: media planning, managing and/or optimizing media campaigns
  • Display or Search advertising experience preferred
  • Passion for ecommerce and/or digital marketing and a track record of delivering outstanding results
  • Proven ability to think strategically and execute methodically
  • SQL skills a plus
116

Senior Digital Marketing Manager Resume Examples & Samples

  • A Bachelor’s degree (Business-related degree preferred)
  • Minimum of 6 years’ experience in Digital marketing management in FMCG or consumer durable industry
  • Knowledge and experience in e-commerce principles and tactics
  • Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth
  • Evidence of strong project management skills
  • Fluency in written/spoken English and Mandarin
117

ETF Marketing Manager Resume Examples & Samples

  • Support new and existing ETF offerings by working closely with key stakeholders (e.g., sales, ETF product, investment affiliates, marketing, training) to develop the product value and application narrative and deliver timely and impactful client-centered marketing collateral
  • Manage collateral creation through completion - including Compliance review, Design and Production coordination, web posting with appropriate internal teams
  • In partnership with the ETF Marketing Team Leader, contribute to the promotional strategy, which includes: creative elements, goals, budget, launch timing, promotion plans and industry conference presence
  • Ongoing evaluation of ETF digital presence, reporting metrics and adjusting content to showcase highest conviction ideas
  • Identify and maintain product collateral that requires quarterly updating of content and data
  • 10-15+ years of experience in investment ETF product marketing, product development, analytics, or portfolio management
  • Proven track record of writing high-quality content in the finance industry. Writing samples will be required
  • Interest in the competitive marketplace for ETFs and other investment products
  • Highly creative, innovative thinker able to conceive a fresh approach to asset management marketing
  • Understanding of and appreciation for the investment sales process and wholesaling dynamic
  • Highly organized, with the ability to work under pressure in a fast-paced, multi-faceted team environment that requires constant adaptation to fit the needs of the ETF business
  • Proficiency with Microsoft Word, PowerPoint and Excel
  • Experience creating sales training materials a plus
  • Series 7 licensed, or willing to obtain
  • Credentials tied to investment product understanding and promotion (CFA, CFP, CIMA), or equivalent experience
118

Senior Digital Marketing Manager Resume Examples & Samples

  • Work with Head of Digital Marketing todeliver against global Digital Marketing strategy
  • Support, manage, inspire and motivate the teamto deliver on their commitments and help them develop professionally
  • Manage strong relationships with internal stakeholders at a global level:be the senior point of contact with local country teams. Work closely with local team to ensure digital marketing strategy aligns with business goals and local market landscape. Ensure external stakeholders maintain strong business partnership
  • Build partnerships with external vendors:Align with external vendors to ensure strong relationships that support the team’s success
  • Be the digital marketing expert:Keep ahead of the industry landscape to identify any potential opportunities for our business. Ensure best practices are executed well and that the team is constantly innovating, testing and learning
119

Senior Digital Marketing Manager Resume Examples & Samples

  • Grow AWS Marketplace by increasing software purchases among new customers, while increasing cross sales and retention among existing customers
  • Support the growth of all-up AWS by leveraging AWS Marketplace to acquire net-new AWS customers and grow attached AWS service revenue
  • Work with business intelligence to define ROI (return on investment) reporting frameworks and metrics needed to optimize your activities in flight and report results
  • Manage a budget to ensure the right pacing, mix, and ROAS (return on ad spend), working with legal, procurement, design, and other stakeholders as needed
  • Work with the Content Manager to ensure Digital Marketing has the buyer-facing content it needs to be successful
  • Regularly formulate hypotheses, test, and glean actionable insights for improving acquisition and retention (e.g., messaging, landing pages, creative, or offers)
  • Help conduct quarterly customer research surveys, incorporating stakeholder feedback, managing incentives, and reporting on results to the larger team
  • Ensure multi-channel integration that gives customers and prospects a consistent, on-brand experience, and liaise with central AWS to ensure AWS Marketplace marketing is on-brand in general
  • Own key relationships with outside stakeholders within AWS and advocate to include AWS Marketplace in other teams’ activities and properties
  • 10+ years of experience in digital marketing across a variety of marketing channels, paid and earned, strategy to execution
  • 10+ years of experience working with marketing software and analytics
  • 8+ years of proven project management experience within a matrixed organization
  • Proven experience optimizing marketing campaigns to continuously improve program engagement
  • Experience with customer research and surveys, and also customer segmentation, profiling, and targeting
  • Ability to manage time and priorities with a variety of internal and external stakeholders in the face of changing priorities and ambiguity
  • Ability to present ideas to various levels of an organization and gain support for initiatives, particularly using the written narrative form
  • Demonstrated ability to work independently and autonomously, while forging strong team and cross-organization bonds
  • Confident, self-motivated with a strong, demonstrable bias for action, and with an innate attention to detail
  • Experience in B2B, especially with high-tech products/services
  • Experience with marketing automation software (ideally Marketo) and also Adobe’s suite of products (Site Catalyst, Test & Target, CQ)
  • In-depth experience with SEO/SEM, organic/paid social, display ads, paid media, video ads, conversion rate optimization, and content marketing for acquisition, nurturing, and retention
  • An understanding of AWS and the pain points of customers on the journey to cloud adoption
  • International marketing experience
120

Senior Digital Marketing Manager Resume Examples & Samples

  • Leads the development and delivery of Digital Marketing, processes and technology implementation, as well as reporting and thorough ROI analysis. Develops and integrates all the digital channels and optimizes the mix to ensure superb customer experience while meeting efficiently and effectively the business objectives
  • Partners with the team members to develop, execute and measure integrated digital marketing campaigns, aligned with business goals and engaging our customers in loyal and satisfying relationships. Collaborates with internal clients to deliver enhanced digital marketing solutions
  • Provides strategic guidance and develops the members of the digital team to ensure they are staying up to date with changes in the digital marketing space
  • Lives and breaths KPI's and data driven decision making - expertise in analytics a must
  • BA/BS in major in business or technical field or equivalent professional experience preferred
  • Minimum of 4 years of progressive experience in Marketing including Digital Channels
  • 4-8 years’ experience in customer-driven digital marketing, advertising, or eCommerce from
  • Digital Marketing Agency experience a plus
  • Consumer or technology industries
  • Experience with Adobe Media Optimizer is a must
  • Expertise in all aspects of SEM using Google AdWords, Bing Ads and other paid search platforms
  • Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
  • Strong Excel skills, ability to manage and update campaigns via bulk upload process
  • Experience with Adobe Analytics/Omniture and MediaMath are a plus
  • Strong time management, organizational, planning and prioritization skills
  • 5-10% travel
121

Senior Marketing Manager, Email Resume Examples & Samples

  • Help define the email touch point strategy cross-functionally
  • Serve as a subject matter expert for email and lead nurturing email programs, advising Brand marketers on how to develop behavior-driven campaigns that meet business objectives and brand goals
  • Develop and execute transactional, demand generation, and lead nurturing email programs
  • Collaborate with various team members on asset and copy creation
  • Recommend targeting and segmentation strategies for all email programs and campaigns
  • Work with the Product, Education and Brand Marketing teams to build a comprehensive email strategy to meet goals
  • Develop and maintain an ongoing email calendar
  • Work with outside agencies and strategic partners as needed
  • Implement testing methodologies (e.g., multivariate or A/B testing) within all elements of email marketing to improve conversion rates
  • Understand the MailChimp brand and the value to our end-users, translating that into email strategies and programs
  • Lead a team of experienced email professionals - attracting, recruiting, retaining, and developing team members
  • Develop benchmarks and KPIs for measuring program effectiveness
  • Analyze program and campaign effectiveness and change as needed to maximize results
  • Provide ongoing reporting and analytics on program/campaign performance and to leadership
  • Work with email developers and designers to ensure brand guidelines are continuously followed
  • Ensure email programs and content resonate and fit target segments
  • Ongoing management of large email database
  • Work with Data Science and Operations teams in building ongoing and appropriate data flows
122

Senior Digital Marketing Manager Resume Examples & Samples

  • 7+ years digital media experience
  • Technical B2B Digital Marketing Experience
  • Must have experience working with or for an agency
  • 4+ years of Management experience, global management experience preferred
  • Must be based in the Boston area or New York City
  • Strong understanding of the latest trends and best practices in online marketing and measurement
  • Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Solid experience with online marketing tools and web-based technologies, including set up and management of programmatic platforms (e.g. DMP, DSP, DCO)
  • Experience with A/B and multivariate testing and optimizing landing pages and user funnels
  • Working knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools (e.g. DART, Atlas)
  • Excellent analytical, data driven strategy, and project management skills
123

Senior Digital Marketing Manager Resume Examples & Samples

  • You are passionate and knowledgeable about content and have extensive Marketing within client, agency or publishing organizations
  • You are experienced in executing digital, content-led and data driven marketing campaigns that drive profitable customer outcomes
  • As a an engaging and proven project manager, you have the ability to influence and drive outcomes across a large variety of internal and external stakeholders
  • As a person you are creative and innovative with exceptional data / analytical
  • You are solution focused problem solver, resilient with outstanding communication and influencing skills
  • A tertiary qualifications in a Commerce, Business or Communications discipline will be highly regarded
124

Senior Digital Marketing Manager Resume Examples & Samples

  • Manage our corporate Web presence, coordinating closely with Product Marketing, Communications, Marketing Operations and other internal stakeholders
  • Act as the content owner for the corporate site ensuring that our story, offerings, and vision are communicated with a consistent message, value proposition, and voice
  • Operate as a hands-on contributor as needed, with a focus on content development, copy writing, editing, and publishing new/revised materials
  • Improve the usability, design, content and conversion on the company website
  • Collaborate closely with Marketing leadership to evolve and optimize our digital marketing goals, strategies, and tactics
  • Maintain responsibility for planning and budgetary control of all digital marketing initiatives
  • Manage and direct our digital marketing activities, including SEO, SEM, and digital advertising
  • Develop and maintain a digital marketing dashboard to report key metrics of digital performance through conversion to Leads and Sales Opportunities
  • Minimum of Bachelors degree required, preferably in a marketing or related field
  • Requires a minimum of 5 years’ B-to-B digital marketing experience preferably in the High Tech, Software, or Life Sciences industries
125

Senior Digital Marketing Manager Resume Examples & Samples

  • Plan and execute cross channel digital marketing campaigns (e.g. display, content distribution) and working in conjunction with search/ social media team to ensure an integrated plan that aligns with business goals
  • Coordinate the creation, management, and optimization of digital creative, content, and media plans (e.g. online video, banners, landing pages, publishers)
  • Measure and report performance of all digital marketing campaigns, and assess against KPI and ROI goals
  • Identify trends and insights; optimize spend and performance based on the insights
  • Stay up-to-date with digital media, creative, competitive, and technology developments – provide thought leadership and perspective for adoption
  • Plan, execute, and measure tests
  • Evaluate end-to-end customer experience across multiple channels and customer touch points
  • Consult on campaign tagging and onsite tracking
  • Strong experience in digital media
  • German language proficiency a plus
126

Senior Digital Marketing Manager Resume Examples & Samples

  • Work with business partners to coordinate integrated digital marketing campaigns
  • Assist in digital promotion initiatives
  • Oversee and support email and social media campaigns
  • Assume responsibility with business owners to review content, web pages and ensure accuracy and completeness
  • Handle and upload assigned content to websites, through various content management systems
  • Collaborate with the digital team, business owners and IT to fix web production issues
  • Ensure the websites, emails, and social media posts meet all compliance and legal obligations
  • Manage efficient removal and/or archival of expired content
  • Recommend and participate in projects for future digital initiatives
  • Demonstrate leadership, project management and the ability to prioritize individual work
  • Manage multiple contending priorities and meet deadlines as needed
  • You should have at least 3 years experience in digital marketing in a corporate or agency setting
  • You should have 2 or more years experience using website content management systems, (i.e. Oracle, Drupal or similar tools)
  • At least 2 years experience with HT
  • You have experience with SEO and site analytics, preferably Google Analytics
  • 1+ years experience with website integrations, including data, CRM, and other third party applications
  • Familiarity with email marketing systems, such as Hubspot, ExactTarget or Marketo
  • At least one year experience with social media
  • Experience in financial services preferred
  • Strong organizational, project management skills and attention to detail
  • Strong communication skills, excellent ability to communicate both verbally and written
  • Customer focused and a real passion for excellence
  • A self-starter with a strong work ethic and performance under stress and ability to deliver with a high degree of accuracy
  • Ability to execute work independently and take initiative
  • Bachelor’s Degree or equivalent business experience
  • Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations
  • Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution
  • Team Mentality: Partnering effectively to drive our culture and execute on our common goals
  • Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions
  • Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage
127

Senior Digital Marketing Manager Resume Examples & Samples

  • Development and implementation of 7-Eleven digital and integrated marketing and media programs
  • Lead the creation of insight driven digital program strategies and tactics from opportunity identification through to experience definition
  • To include paid media, web, mobile, social media, and emerging technology
  • Responsible for channel and content strategy performance, so will need to lead verification of programs with agencies
  • Become the subject matter expert on digital, interactive and social technology and help spread best practices among all departments
  • Liaise and consult with marketing managers on all interactive, mobile and social media programs along with traditional media
  • Work with marketing managers on category, supplier and promotion specific vendor programs to ensure all marketing initiatives have a strategic, integrated and cutting-edge digital component
  • Manage budget, hours and project priority. Review and negotiate project costs for incremental programs
  • Management of content for 7-Eleven.com, 7-Eleven mobile app and CRM (email, SMS, Push). Position and maintain 7-Eleven as best-in-class digital experience provider
  • Balance messaging and initiatives between both web and properties
  • Management and oversight of 7-Eleven social media strategy and initiatives
  • Set strategic direction and oversee agency on daily social media management and verification
  • Lead social care/community management team, social listening and insights and, paid and organic content strategy and verification
  • Work with Marketing and Digital team to increase user base and transactions through exclusive programming, paid acquisition media and partner affiliations
  • Work with Digital team on implementation of future digital marketing related technology
  • Education: Bachelors/4 Yr Degree, MBA a plus
  • Experience: 7-10+ years in Marketing, Traditional and Digital Media, Social Media, Partnership Marketing, Mobile Marketing, Loyalty Marketing, Promotions and Sweepstakes
  • Proven track record in managing external relationships with agencies, partners and vendors
  • Must have strong communication and organizational skills as well as the ability to manage multiple projects to meet strategic objectives within specific time and budget guidelines
  • Previous experience translating customer insights into creative brief for content development and working with agencies to develop contact strategy based on insights
  • Requirements –strong written and oral communications, strong interpersonal skills, detail orientation, action orientation, project management skills
  • Previous experience translating customer insights into results driven marketing programs
  • Experience with Sprinklr or equivalent social management platform
128

Senior Digital Marketing Manager Resume Examples & Samples

  • Plan, execute, analyze, and recommend video advertising campaigns for Prime Video in the EU
  • Build an audacious testing agenda to understand the most effective and efficient strategies for video advertising
  • Partner with CI and tech teams to analyse data, derive insights, and guide our analytics capabilities
  • Develop analytical framework for strategy development, KPI alignment to business goals, and the valuation of efforts for iterative test and learn growth
  • Evaluate new ad tech, social/messaging platforms and creative ad formats
  • Extensive experience in digital advertising
  • Strong bias for action with ability to prioritize and multi-task
  • Advanced Excel capabilities, including familiarity with VLookups, Pivot tables, and other such functionalities
  • Experience in social advertising (Facebook, Instagram, Twitter, Snapchat, YouTube, Tumblr, et al)
  • Pan-European marketing experience
129

Senior Digital Marketing Manager Resume Examples & Samples

  • Be responsible for the digital roadmap for the business globally
  • Drive the Amazon Pay SEO strategy worldwide together with our agency
  • Lead and run the transition of our websites to a new content management system
  • Ensure all website content supports the brand and meets the highest quality standards
  • Help setup and drive effective Paid Search and Email Marketing campaigns
  • Develop, track and regularly report on critical metrics and operational metrics
  • Are a self-starter who will thrive in a complex environment where leaders are hands-on
  • Have an interest in working across several continents and regions
  • Have hands on experience with running a website and optimising its content
  • Have a solid background in implementing digital marketing campaigns including emails, paid search and paid social
  • An entrepreneurial spirit and a real passion for having fun
  • Demonstrated ability to work backward from customer issues and a passionate focus on solving them
  • Passion for digital marketing, SEO and website optimisation
  • 5+ years’ experience in leading digital campaigns
  • Excellent organizational, prioritization and multi-tasking skills
  • Strong verbal/written communicator with excellent social skills
  • Experience working within a B2B environment in a marketing, or related role
  • Have a real passion for ecommerce and/or digital marketing and a track record of delivering excellent results
  • Attested ability to think strategically and execute methodically
  • Fluency in English, knowledge of any of these languages a plus: German, Italian, Spanish, French
130

Senior Digital Marketing Manager Resume Examples & Samples

  • Manage digital experiences in partnership with Product Marketing and Demand Center from inception through execution
  • Develop long-term strategic goals for digital experiences
  • Drive and coordinate cross-functional teams of stakeholder, writers, designers, web producers, developers, and QA leads to create and maintain digital experiences
  • Consult with extended teams on user experience, SEO, SEM, social marketing, optimization, testing, and analytics to deliver measureable and successful digital experiences
  • Lead and mentor capabilities of web production team members, and may include the management of their work
  • Contribute to process improvement to maximize efficiencies in creating digital experiences
  • Requires a minimum of 8 years of digital marketing experience with a Bachelor’s degree; or 6 years and a Master’s degree
  • Excellent written and oral communication skills with an ability to problem solve, lead, influence, create visibility, and motivate others
  • Experience working directly with Stakeholders, Creative Services, Web Production, Development, and QA teams
  • Simultaneously lead and coordinate with others on multiple projects and tasks
  • Ability to think globally
131

Senior Digital Marketing Manager Resume Examples & Samples

  • Delivering to Cost per Acquisition and Return on Investment targets, and challenging agencies and partners to deliver digital acquisitions as efficiently as possible
  • Leading, motivating, developing and providing day-to-day line management for one Digital Marketing Manager
  • Leading effective measurement and reporting on all campaigns – including developing management scorecards – and carrying strategy and campaign reviews, implementing learning and best practice
  • Managing a range of stakeholder relationships across Brand & Marketing and Business Banking, as well as with functional partners such as compliance and finance teams, and third party agencies
  • Keeping up to date on industry developments, and making sure we continue to learn from the latest marketplace innovations
  • Experience of using testing and continuous optimisation tools
  • Proven experience of effective risk and budget management
  • An outward focus on industry developments and best practice, and the desire to pilot innovative ways of driving commercial objectives
132

Senior Digital Marketing Manager Resume Examples & Samples

  • Owning and leading key Prime Video marketing channels to acquire and engage customers
  • Defining your channels’ strategies and manage a continuous, meticulously planned and documented testing plan
  • Writing up proposals, testing roadmaps and campaign reviews, to de delivered up to VP level
  • Delivering consistent channel growth and performance improvements, against key metrics across 5 regions (and growing)
  • Forecasting and Deep Diving channel performance and opportunities
  • Working closely with other marketing teams within Amazon, to ensure key launches and partnerships are supported
  • Driving the implementation of new, scalable programs- in partnership with Amazon Product teams across the global organization, championing Prime Video EU
  • Leading a team of high performing digital marketers
  • A proven Marketer, deeply familiar with the tools and techniques of digital marketing
  • Ability to think strategically and operationally, delivering the day to day while defining and leading future direction
  • Highly analytical thinker, passionate about the value of data and compelled to find insight in it
  • A strong collaborator able to influence broadly, secure buy in and become a preferred partner of key global teams
  • Experienced in multi-territory campaign management
  • Experienced team leader with a record of leading high performing teams and developing skills and careers of team members
  • High effective communicator able to crisply present complex and data rich proposals, both in written and verbal form
  • A Marketer embedded in the customer, with a history of driving change delivering material benefit to the customer
  • Bachelor's degree with good/very good results- or equivalent
133

Senior Digital Marketing Manager Resume Examples & Samples

  • · YoY Growth of Inbound and Chats
  • · Improvement of Bounce and Conversion rates for Digital traffic on o.com and Cloud.oracle.com
  • · Increased effectiveness of SEM programs and YoY Improvements
134

Senior Digital Marketing Manager Resume Examples & Samples

  • Regional Campaign Strategy including
  • 8 years full-time experience in mid-market sales / marketing
  • IT marketing experience required
  • Solid understanding of social media and the digital landscape of the future
  • Experience delivering mid-market messaging using storytelling to define and produce a marketing solution
  • Ability to identify opportunities for growth
  • Bachelor’s degree or equivalent in a related field