Service Marketing Manager Resume Samples

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JB
J Bernier
Jeffery
Bernier
3931 Darian Pass
Philadelphia
PA
3931 Darian Pass
Philadelphia
PA
Experience Experience
12/2013 – present
Los Angeles, CA
Americas Service Marketing Manager
Americas Service Marketing Manager
12/2013 – present
Los Angeles, CA
Americas Service Marketing Manager
12/2013 – present
  • Establishes pricing and discount levels for contracts, parts and accessories to Service Product Management
  • Together with Service Business Development owns and develops regional product launch plans
  • Provides training and expert advice to service sales, service management, customers and other field employees on Service products
  • Works with regional marketing to develop local marketing collateral/ campaigns
  • Collaborates with the SBD team to adapt and/or develop standard Service Product presentations, training materials and marketing collateral for regional viewing
  • Service Business Development
  • Service Product Management
04/2010 – 09/2013
San Francisco, CA
Digital Service Marketing Manager
Digital Service Marketing Manager
04/2010 – 09/2013
San Francisco, CA
Digital Service Marketing Manager
04/2010 – 09/2013
  • Driving customers to of self-service channels including My Account and My Optus App and lower cost to serve channels such as My Optus Community, LiveChat and Social Media; &
  • Work with Digital Service strategy teams to develop digital first customer service journeys and ensure all customer facing communications are aligned
  • Flexibility to handle changing priorities, to work under pressure and to tight deadlines; &
  • Working closely with Digital Service Strategy teams to develop digital first customer service journeys and ensure all customer facing communications are aligned
  • Advanced familiarity with key digital publishing and analytics tools for various digital mediums e.g. Email, Web, App
  • Solid end-to-end campaign management across channels underpinned by strong knowledge of the Australian Internet/ multimedia / consumer products industry
  • Relevant Tertiary qualifications and professional / technical expertise
04/2006 – 01/2010
Detroit, MI
Service Marketing Manager
Service Marketing Manager
04/2006 – 01/2010
Detroit, MI
Service Marketing Manager
04/2006 – 01/2010
  • Develop and deliver sales training material that prepares account managers to close SA sales
  • Function as the product manager on GV Guardian to define a product strategy and define features that add value to GV customers and result in improved sales
  • Create and maintain sales collateral for all SA and PS products
  • Align functional plans with the strategic plan. Lead integrated cross-functional teams to execute plan to drive outstanding financial results
  • Evaluate S&S product pricing and features relative to competition and customer input and implement improvements
  • Develop and implement action plans to leverage business opportunities and deliver results on-time and on-budget
  • Collaborate with various GV teams to address issues and drive business improvements
Education Education
Bachelor’s Degree in Initiative
Bowling Green State University
Bachelor’s Degree in Initiative
Skills Skills
  • Polished presentation skills, including the ability to use analytical and technical differentiation
  • Effective communicator with ability to influence people directly and remotely
  • Demonstrated ability in developing, planning and execution of go to market strategies
  • Demonstrated ability to productively schedule time and organize around priorities
  • Self-motivated and directed
  • Clear and convincing written communication skills
  • Proven track record meeting or exceeding multi-million dollar sales quotas
  • Persuasive and convincing communication and account management style
  • Engaging and pleasant interpersonal skills, both individually and in a group setting
  • Clear thinker with experience in product positioning, market sizing, segmentation and analysis
Create a Resume
1

Service Marketing Manager Resume Examples & Samples

  • Evaluate broadcast market needs and trends based on various forms of market research and customer input
  • Define S&S KPI’s that accurately measure performance to the market strategy, collect and analyze internal data, and take corrective action to achieve goals
  • Identify the commercial opportunities available to S&S and define the strategic plan required to successfully leverage these opportunities
  • Prioritize strategic opportunities to maximize customer satisfaction and S&S revenue
  • Develop and implement action plans to leverage business opportunities and deliver results on-time and on-budget
  • Define and implement a plan to drive a significant increase of initial product sales SA attach rate
  • Evaluate S&S product pricing and features relative to competition and customer input and implement improvements
  • Develop and deliver sales training material that prepares account managers to close SA sales
  • Create and maintain sales collateral for all SA and PS products
  • Plan and execute programs and promotions to sell residual stock of parts at the End-of-Support period
  • Coordinate with regional S&S leaders to ensure PS products are accurately specified, quoted, and delivered for maximum revenue and minimum risk exposure
  • Collaborate with various GV teams to address issues and drive business improvements
  • Participate in core teams and with the service readiness team to assess new product service market impact and opportunities, pricing structure, marketing strategy, etc
  • Partner with Sales on key opportunities to address the value-add of S&S products with customers
  • Provide order in-take and revenue forecasting input based on market strategy and status of key deals
  • Regularly communicate with key customers to build relationships that provide valuable performance feedback, as well as supporting commercial opportunities
  • Function as the product manager on GV Guardian to define a product strategy and define features that add value to GV customers and result in improved sales
2

Digital Service Marketing Manager Resume Examples & Samples

  • Establish a program using new technology to deliver highly predictive analytics to identify key call drivers and shift to personalised, proactive service experience
  • Driving customers to of self-service channels including My Account and My Optus App and lower cost to serve channels such as My Optus Community, LiveChat and Social Media; &
  • Work with Digital Service strategy teams to develop digital first customer service journeys and ensure all customer facing communications are aligned
  • Resilient in naturewith4-5 years Marketing Experience (minimum 1-2 years in digital marketing or ecommerce) utilising content led approach
  • Broad experience of end-to-end campaign management across channels underpinned by strong knowledge of the Australian Internet/ multimedia / consumer products industry
  • Relevant Tertiary qualifications and professional/technical analysis and marketing skills
  • Strong stakeholder management, interpersonal, relationship building and negotiation skills
  • Excellent planning, organisational and analytical skill, with solid communication and presentation ability
  • Well-developed Digital technical skills – familiarity with key digital publishing and analytics tools for various digital mediums e.g. Email, Web, App
  • Data technical skills – familiarity with key data management systems that drive customer campaigns
  • Passion for Digital, self-directed, motivated and good decision-maker, results orientated, with a high degree of initiative,
  • Flexibility to handle changing priorities, to work under pressure and to tight deadlines; &
  • Strong team player and ability to contribute to the team environment in a positive, ‘can-do’ way
3

Digital Service Marketing Manager Resume Examples & Samples

  • To establish a program using new technology to deliver highly predictive analytics to identify key call drivers and shift to personalised, proactive service experience
  • Working closely with Digital Service Strategy teams to develop digital first customer service journeys and ensure all customer facing communications are aligned
  • Quantitative / data technical skills – strong familiarity with key data management systems and analytical tools that drive customer campaigns
  • Significant Digital Marketing (B2C) experience utilising content led approach & predictive analysis tools - this experience has come from a "service orientated" Digital environment with a prominent Telco or Financial Services business
  • Advanced familiarity with key digital publishing and analytics tools for various digital mediums e.g. Email, Web, App
  • Solid end-to-end campaign management across channels underpinned by strong knowledge of the Australian Internet/ multimedia / consumer products industry
  • Relevant Tertiary qualifications and professional / technical expertise
  • Exceptional planning, organisational and problem solving ability, with solid communication and presentation ability
  • Passion for all things Digital, strong commercial awareness, results orientated, with a high degree of initiative; and
  • Flexibility to handle changing priorities, to work under pressure and to tight deadlines
4

Service Marketing Manager Resume Examples & Samples

  • Identify and maintain top line revenue programs associated with service strategy that meet corporate business objectives
  • Define the market position, and primary / supporting messages for the identified service market segments, and tailor those messages to appropriate target audience as necessary
  • Develop new services/contracts using a disciplined project management approach. Launch services in collaboration with the Region Service Managers and Sales and Support Operations Center (SSOC)
  • Establish and maintain services contracts portfolio and contract sales price lists and sales collateral
  • University degree in a relevant technical (electrical engineering, physics) or marketing field, MBA preferred
  • Strong leadership and interpersonal communication skills, and an ability to influence without authority, enrolling diverse teams in programs that meet overall divisional goals
  • Multi-cultural experience to manage geographically dispersed project teams
  • Willing and able to travel domestically and internationally, up to 20 percent or more as required
  • Superb interpersonal communications, team collaboration, and cross-cultural skills
  • A demonstrated passion for marketing excellence
5

Americas Service Marketing Manager Resume Examples & Samples

  • Participate in product definition for both global and regional products, with ideas, forecasts and local business justification
  • As Member of the SBDC, review and report on regional progress with regards to the global strategic initiative
  • Together with Service Business Development owns and develops regional product launch plans
  • Identifying regional product needs through VOC / market analysis
  • Executes regional market introduction of new service products, targeted service promo’s and appropriate service bundles
  • Establishes pricing and discount levels for contracts, parts and accessories to Service Product Management
  • Working effectively with all levels of management as required to support strategic selling
  • Maintaining industry and product knowledge, and informing the company of changing market conditions and competitive issues
  • Maintaining and developing relationships with existing customers via meetings, telephone calls and emails
  • Promote service products to internal market segments in order to increase win rate at time of instrument sale
  • Penetrate key accounts to promote new products (Software, StatusScope)
  • Making accurate, rapid cost calculations, and providing customers with quotations
  • Multi-tasking and managing multiple deals concurrently at various stages of the sales process
  • Point of contact for Service presence and deliverables at Conferences
  • Collaborates with the SBD team to adapt and/or develop standard Service Product presentations, training materials and marketing collateral for regional viewing
  • Provides training and expert advice to service sales, service management, customers and other field employees on Service products
  • Works with regional marketing to develop local marketing collateral/ campaigns
  • Collect competitive information on 3rd parties, After Market and other service solutions
  • Identify product/customer references for industry and customer referrals
  • Conduct win loss analysis for service contract / service product sales and drive win rate for the region
  • Local Pricing analysis (erosion/gain and new pricing)
  • Service Business Development
  • Service Product Management
  • Service Operations Management
  • Service Sales Team
  • America’s Sales Team
  • Service Engineers and Managers
  • Regional Marketing
  • Global Marketing
  • Customers
  • Persuasive and convincing communication and account management style
  • Engaging and pleasant interpersonal skills, both individually and in a group setting
  • Polished presentation skills, including the ability to use analytical and technical differentiation
  • Clear and convincing written communication skills
  • Demonstrated ability to productively schedule time and organize around priorities
  • Self-motivated and directed
  • Proven track record meeting or exceeding multi-million dollar sales quotas
  • Demonstrated ability in developing, planning and execution of go to market strategies
  • Strong analytical skills to assess and prioritize service and market needs
  • Effective communicator with ability to influence people directly and remotely
  • Clear thinker with experience in product positioning, market sizing, segmentation and analysis
  • The position requires the skills and knowledge normally acquired through completion of a Bachelor's degree (B.S./B.A)
  • Must have demonstrated at least 5 plus years of success in negotiating at the executive level
  • Must have experience in making business review presentations, negotiating, and closing sales
  • Strong analytical, time management, problem solving, prioritization and planning skills are required
  • Exceptional verbal and written communication skills are needed, as are computer skills, including SFDC, Oracle and Microsoft Office
  • Extensive knowledge of mass spectrometry technology and overall service market place
  • Requires the ability to perform independently and as part of a team
  • Must be able to travel within assigned territory
  • Ability to instill customer satisfaction that is recognizable and valuable to the customer
6

Service Marketing Manager Resume Examples & Samples

  • Lead competition intelligence and business analysis to drive the Service business process which includes identifying service benchmarks in the industry, service delivery models, marketing strategies deployed by competition, etc
  • Work with leaders to develop strategic initiatives such as Connected Services, Service applications, Improved Service Delivery model plan that enable differentiation with service thereby growing the business profitably
  • Implement service marketing strategies aligned with the strategic plan
  • Align functional plans with the strategic plan. Lead integrated cross-functional teams to execute plan to drive outstanding financial results
  • Support customer queries during deployment of strategic initiatives
  • Integrate inputs to develop distinctive service offering plans supported by financial outcomes; be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing]
  • Identification of cross-selling opportunities that fully utilize the breadth of Honeywell’s offerings across all businesses
  • Use management operating system to drive results
  • Undergraduate from a top tier Institute (B. Tech or B.E preferred); MBA preferred
  • Work experience 4-7 years with 1-2 years in consulting
  • Customer facing experience in Technology/Solutions businesses (B2B) space is preferred
  • Specific marketing experience in segmentation, value pricing, new offering development is valuable
  • Specific experience in service delivery model in B2B space is valuable
  • Results driven track record – proven ability to translate strategies into action and results
  • Proven track record of leading projects and teams that successfully achieve milestones and complete deliverables