Vertical Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the vertical marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

EG
E Greenholt
Ebba
Greenholt
760 Tremblay Glen
Detroit
MI
+1 (555) 723 1018
760 Tremblay Glen
Detroit
MI
Phone
p +1 (555) 723 1018
Experience Experience
05/2015 present
Detroit, MI
Vertical Marketing Manager, Hospitality
Detroit, MI
Vertical Marketing Manager, Hospitality
05/2015 present
Detroit, MI
Vertical Marketing Manager, Hospitality
05/2015 present
  • Design, develop and inform the execution of vertical marketing programs
  • Develop insights relevant to the assigned verticals to include
  • Technology trends, with both a near-term and longer-term time horizon
  • Apply vertical segmentation modeling to target and position solutions
  • Competitive marketing intelligence
  • Engage and oversee third parties for primary market research and analytics to supplement internal expertise and resources
  • Vertical trends and challenges
04/2011 12/2014
Los Angeles, CA
Global Vertical Marketing Manager
Los Angeles, CA
Global Vertical Marketing Manager
04/2011 12/2014
Los Angeles, CA
Global Vertical Marketing Manager
04/2011 12/2014
  • Develop vertical strategy and create action plan to execute and drive breakthrough growth in specified vertical
  • Work with sales Channel Managers and Account Managers to ensure vertical strategies are optimized and utilized
  • Create vertical demand generation action plans by working cross functionally to ensure execution
  • Work with internal Marcom associates or vendors to design, develop and update key vertical collateral
  • Establish and present key performance indicators (KPIs) that ensure vertical objectives are on track
  • Developing the channel management plan
  • Support the attainment of the annual sales target by providing marketing programs and sales tools
01/2007 10/2010
Detroit, MI
Vertical Marketing Manager
Detroit, MI
Vertical Marketing Manager
01/2007 10/2010
Detroit, MI
Vertical Marketing Manager
01/2007 10/2010
  • Work with marketing groups to help align and support vertical message development to overarching core brand messaging and visual presentation style
  • Develops & drives marketing campaigns to deliver Policy Deployment Targets to Improve
  • Manage execution of strategic plans, providing regular updates
  • Plan vertical campaigns to be deployed regionally in line with global ones for all BUs; gauge and improve marketing performance and ROI
  • Provide direction and assistance to specific vertical market, increasing sales and market potential by strategically generating growth within the sector
  • Creates high-level executive contacts within the vertical market business community and nurtures established strategic relationships
  • Drive vertical strategy and support AOP plan development with CMS Korea Business Unit (BU) managers; ensure strategic alignment between BU and vertical plans
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Southern California
Bachelor’s Degree in Business
Skills Skills
  • Ability to plan, execute and measure with a strong sense of urgency to drive results
  • Highly self-motivated with the ability to manage and prioritize multiple projects
  • Excellent strategic thinker with solid written and verbal communication skills
  • Capacity to develop a strategic understanding of the Thermo Scientific brand, the life sciences industry, analytical instrumentation, consumables and software
  • Ability to improve marketing ROI and directly impact revenue
  • Lead Business Marketing for Facebook advertising and platform capabilities to US vertical clients and key segments
  • Plan and lead successful marketing channels and campaigns that drive solution adoption, scale, and revenue for US Entertainment & Restaurants segments
  • Coordinate with cross-functional teams including Sales, Public Relations, Product Marketing, Measurement, Creative, and Insights to deliver world-class marketing programs
  • Develop strategic positioning for Facebook Entertainment & Restaurants based on market assessment, analysis, and understanding of client and company priorities
  • Lead Business Marketing for Facebook advertising and platform capabilities to CPG, Retail & Beauty clients and key sub-verticals
Create a Resume
1

Vertical Marketing Manager Resume Examples & Samples

  • Help identify high impact brand advertising and promotion opportunities, managing the associated creative and execution
  • Work with marketing groups to help align and support vertical message development to overarching core brand messaging and visual presentation style
  • Manage execution of strategic plans, providing regular updates
  • Facilitate production of brand and cross market campaigns
  • Manage periodic brand research and audits
  • Generate content for customer-facing events (tradeshows, conferences, customer advisory councils, etc.) to enhance our presence, relevancy and interaction with customers and prospects
  • Proactively socialize content to drive engagement and provide stimuli for ongoing conversations
  • Support sales through the creation of key messaging assets that can be leveraged in the field
  • Manage third-party marketing alliances and contracted agencies
  • 4-year college degree preferably in Marketing or Business or equivalent work experience, MBA preferred
  • Health care and/or health care IT marketing experience required
  • A minimum of 7 years in-depth experience in brand marketing, including campaign and management
  • Experience in educating marketers, supporting acquisition integration, product development and migration plans
  • Ability to message brand effectively around business issues and customer impact, both externally and internally
  • Experience managing and working with external agencies to accomplish project deliverables
  • Strong project management skills and ability to manage multiple projects/deadlines
  • Superb written and verbal communication skills
  • Budget responsibility
2

Vertical Marketing Manager, Tech & Telco Resume Examples & Samples

  • Lead Business Marketing for Facebook advertising and platform capabilities to Tech and Telco clients and key segments
  • Plan and lead successful marketing channels and campaigns that drive solution adoption, scale, and revenue for Tech and Telco customers
  • Coordinate with cross-functional teams including Sales, Public Relations, Product Marketing, Measurement, and Insights to deliver world-class marketing programs
  • Develop strategic positioning for Facebook’s family of apps and services based on market assessment, analysis, and understanding of client and company priorities
3

Vertical Marketing Manager Resume Examples & Samples

  • Lead Business Marketing for Facebook advertising and platform capabilities to US Entertainment & Restaurants clients and key sub-verticals
  • Plan and lead successful marketing channels and campaigns that drive solution adoption, scale, and revenue for US Entertainment & Restaurants segments
  • Coordinate with cross-functional teams including Sales, Public Relations, Product Marketing, Measurement, Creative, and Insights to deliver world-class marketing programs
  • Develop strategic positioning for Facebook Entertainment & Restaurants based on market assessment, analysis, and understanding of client and company priorities
4

Vertical Marketing Manager Resume Examples & Samples

  • 4-year College Degree (preferably in Marketing or Business) or equivalent in work experience. MBA preferred
  • A minimum of 7-10 years in-depth, business-to-business consultation and strategy development
  • Extensive experience in messaging and value proposition development
  • Extensive direct marketing experience including but not limited to direct mail, email, SEO/SEM, industry
  • Experience with budgeting and planning processes
  • Experience in insurance industry preferred
5

Vertical Marketing Manager Resume Examples & Samples

  • Manage and grow the Thermo Scientific brand equity; utilize VOC for CMS to validate change
  • Drive vertical strategy and support AOP plan development with CMS Korea Business Unit (BU) managers; ensure strategic alignment between BU and vertical plans
  • Plan vertical campaigns to be deployed regionally in line with global ones for all BUs; gauge and improve marketing performance and ROI
  • Create customer-centric content for the web, social and other digital channels for all BUs; collaborate with digital marketing to drive web metrics
  • Expand the value and interest in the thermoscientific.com communities and increase the number of new vertical sales leads in the marketing database for all BUs
  • Conduct commercial sales training (key selling points, competitive counters) by collaborating with each product expert on a regular cadence to improve selling skills and proper positioning of CMS solutions
  • Produce sales enablement (brochure, leaflet, and customer presentation) together with each product expert to improve the win rate of target sales leads & promotion
  • Analyze and report out market, competitive, and application trends as well as new workflow opportunities for BUs
  • Design and manage post-launch NPI campaigns to support growth initiatives for Bus
  • Self-motivated/Self-disciplined with initiatives and willingness to adapt to and embrace changes
  • Good business acumen
  • Team players
  • BS Degree or equivalent required
  • Preferably experience in Chemistry / Bio Chemistry, Biotech related /Chemical Engineering
  • 5-10 years analytical equipment and/or the consumables marketing/sales experience preferred
  • Fluent in MS Word/Excel/PowerPoint and CRM solutions
  • Good oral and written communication skills both in Korean and English
  • Strong leadership and consulting skills
6

Vertical Marketing Manager Resume Examples & Samples

  • Co-Develops the strategic plan for each vertical market using input from Product Management, Sales Managers, Inside Sales, and the Marketing Team to create effective new market growth strategies
  • Co-Develops marketing plan using input from Product Management, Sales Managers, Inside Sales, and the Marketing Team to identify and develop specific marketing tactics to deliver annual growth objectives. Plans should include focus on the continued growth of the core business, new product launch plans, competitive response plans, new channel penetration plans, and demand creation plan
  • Design marketing programs and sales tools to support reaching annual revenue objectives
  • Responsible for leading the local implementation of global new products and marketing strategy into the respective vertical market. Specific responsibilities include
  • BS or BA degree in business, marketing; MS, MBA, or MA, in marketing, business management preferred
  • Five or more years of progressive experience as a marketing professional
  • Experience in development of and use of demand creation and promotional tools and strategies
  • Understanding of financial reports, and business statements
  • Understanding of competitive intelligence techniques
  • Demonstrated ability to develop and implement business/product/marketing plans
  • Demonstrated ability to develop strategic marketing plans
  • Some knowledge of Agricultural, Municipal Water, or Industrial markets is helpful but not required
7

Vertical Marketing Manager, Polymers Resume Examples & Samples

  • 3+ years of product marketing experience plus relevant industry experience
  • 3+ years of experience as a strong communicator, leader, with strong interpersonal skills
  • 5+ years of product marketing experience within a related industry supporting the polymer sciences
  • 5+ years of experience developing a strategic plan globally
8

Vertical Marketing Manager Resume Examples & Samples

  • Develop annual business plan using input from Business Units and Sales Teams to identify and develop specific marketing tactics and commercial action plans to deliver annual growth objectives. Plans should include focus on the continued growth of the core business, new product launch plans, competitive response plans, new channel penetration plans, and demand creation plan
  • Support the attainment of the annual sales target by providing marketing programs and sales tools
  • Responsible for assisting in the local implementation of new products into the respective vertical market globally. Specific responsibilities include
  • BS or BA degree in business, marketing, or related field; MS, MBA, or MA, in marketing, business management preferred
  • 5+ years progressive experience in marketing
  • Additional 2-5 years in business-to-business or business-to-government sales would be preferred
  • Domestic / International travel up to 25% of the time
  • Some knowledge of chemistry and other applications related to the water analysis industry helpful but not required
  • Demonstrated experience in the commercial launch of new products, market segmentation techniques, market research and analysis tools and the development of and use of demand creation and promotional tools and strategies
  • Competitive intelligence techniques
  • Development and implementation of business/product/marketing plans
  • Demonstrated ability to develop, communicate and implement strategic business plans
9

Vertical Marketing Manager Resume Examples & Samples

  • Lead Business Marketing for Facebook advertising and platform capabilities to CPG, Retail & Beauty clients and key sub-verticals
  • Assist in the development of vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for US CPG, Retail & Beauty segments
  • Own and lead the execution of multi-channel campaigns coordinating with cross-functional teams including Sales, Industry, Events, Public Relations, Product Marketing, Measurement, Creative, and Insights
  • Develop strategic positioning and content for verticals and sub verticals based on market assessment, analysis, and understanding of client and company priorities
  • Contribute to and help build the culture of Global Business Marketing @ Facebook
  • Strong understanding and experience in CPG, Retail or Beauty marketing directly to clients, and throughout the paid and owned media ecosystem
  • 8+ years professional experience in business and/or enterprise marketing, OR, 8+ years of professional experience working for a media creative agency in a Communications
  • Planner or Strategic Account Planner position with several years’ experience working on CPG, Retail or Beauty accounts
  • Strong understanding of business objective to marketing objective translation, project management, communication, and storytelling skills
  • Ability to translate and communicate complex product and platform information into simple and intuitive language built for messaging channel
  • Exceptional execution and project management skills working with many different stakeholders and partner teams simultaneously
  • Strong career experience in client service
  • Strong experience working in large, highly matrixed teams but comfort working autonomously
  • Comfort with a fast-paced, always-on, start-up environments
10

Vertical Marketing Manager Resume Examples & Samples

  • Drive vertical outbound marketing tactics and support AOP marketing plan development with multiple vertical teams, regional marketing and commercial organization and ensure strategic plan alignment. Execute vertical campaigns to be deployed regionally. Gauge and improve marketing performance and ROI
  • Create vertical content for the web, social and other digital channels for assigned market areas. Collaborate with digital marketing to drive web metrics
  • Expand the value and interest in the web communities and increase the number of new vertical contacts in the marketing database for assigned market areas
  • Analyze and report out market, competitive, and application trends as well as new workflow opportunities for the assigned market areas
  • Review and drive APAC marketing metrics
  • Execute post-launch NPI campaigns to support growth initiatives for the assigned vertical areas
  • Establish goals for regulatory relations. Coordinate regulatory tactics for assigned market areas across regions
  • Bachelor’s degree in Biology, Biochemistry Chemistry; MS, Ph.D. or MBA highly desirable
  • 5-10 years’ work experience with solid analytic/scientific technology and market knowledge. Prior experience in global and/or vertical tactics development
  • Demonstrated results in driving campaign results targeting specific market segments that include web, search, social media, advertising and events
  • Ability to travel 30%
  • Ability to plan, execute and measure with a strong sense of urgency to drive results
  • Strong ability to form relationships with marketing communications, country marketing, digital marketing and commercial teams without authority. Responsive to commercial needs
  • Demonstrates Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement
  • FJ1
11

Vertical Marketing Manager, Gaming Resume Examples & Samples

  • Develop and execute scaled marketing plan across global and US mobile gaming business
  • Work with regional marketing counterparts to pull down relevant global themes to land in market
  • Coordinate industry and owned event presence in conjunction with events team
  • Work with Facebook’s insights team to uncover vertical/sub-vertical insights and package for gaming clients
  • Manage budget and project plan
  • Ability to tap into various resources and cross-functional partners to find content and solutions that can be tailored/activated for gaming
  • Ability to create content that can be used by our sales teams to generate new business and educate clients/partners on new products/features
12

Vertical Marketing Manager, Gaming Resume Examples & Samples

  • 5+ years professional experience in business and/or enterprise marketing
  • 5+ years of professional experience working for a media creative agency in Communications
  • Experience in performance marketing directly to clients, and throughout the paid and owned media ecosystem
  • Experience in business objectives to marketing objectives translations, project management, and storytelling
  • Experience translating and communicating product and platform information into language built for messaging channel
13

Vertical Marketing Manager Resume Examples & Samples

  • Lead a cross functional team to deliver revenue commitments and growth targets for one of Hach’s largest marketing verticals by sales
  • Commercialization process champion
  • Develop end user demand drivers and marketing WOW’s
  • Global demand creation strategy
  • Channel management plan
  • BS or BA degree in Business, Marketing; MS, MBA, or MA, in Marketing, Business Management preferred
  • Additional 2-5 years in business-to-business or business-to-government sales preferred
  • Demonstrated ability to drive revenue from eCommerce and Leads a plus
14

Vertical Marketing Manager Resume Examples & Samples

  • Lead Business Marketing for Facebook advertising and platform capabilities to Auto & Restaurant clients and key sub-verticals
  • Develop vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for US Auto & Restaurant segments
  • Contribute to and help build the culture of Global Business Marketing at Facebook
  • 10+ years professional experience in business and/or enterprise marketing, or, 10+ years of professional experience working for a media creative agency in Communications
  • Experience in Auto & Restaurant marketing directly to clients, and throughout the paid and owned media ecosystem
15

Vertical Marketing Manager Resume Examples & Samples

  • Build the marketing strategy and activation plan for the Performance verticals. Bring simplicity to the planning and activation process. Identify near term priorities in conjunction with the broader Global Sales Org (GSO) / Global Business Marketing, & Product Solutions
  • Develop messaging framework and Sales pitch narratives, building clear positioning for complex DR solutions targeted at a savy audience. Key focus in developing content to support International, cross-boarder best practices
  • Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions within the vertical. This includes big channel partnerships with shopify/hootsuite/yellow pages
  • Webinars
  • Onboarding programs
  • Newsletters, events, etc
  • Leverage insights (ad effectiveness, market and consumer) to develop breakthrough opportunities for advertisers in the vertical
  • Build strong and effective relationships across the Global Sales Organisation, within Global Business Marketing as a whole, and across cross-functional teams
  • Deliver concise and powerful analysis of marketing impact
  • BA/BS degree preferred
  • 10+ years of related marketing experience
  • Specific DIGITAL NATIVE verticals marketing experience
  • Advertising Industry experience and knowledge of media landscape
  • Experience developing & managing marketing programs
16

Vertical Marketing Manager Resume Examples & Samples

  • Assist in the development of Business Marketing for Facebook advertising and platform capabilities to performance and education marketing clients and key sub-verticals
  • Assist in the development of vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for performance marketing segments
  • Assist in development of strategic positioning and content for verticals and sub verticals based on market assessment, analysis, and understanding of client and company priorities
  • 5+ years professional experience in business and/or enterprise marketing or 5+ years of professional experience working for a media creative agency in Communications
17

Vertical Marketing Manager Resume Examples & Samples

  • Leads and manages marketing campaigns for new product and service introductions, rollouts and market acceptance in conjunction with Product Managers, Marketing Communications, and Sales Management for the field, distribution channels, and end users. Oversees the development of required collateral material
  • Develops annual Vertical Market plans that detail the size of the market, major customers and influencers in the vertical, competitive environments, product & service requirements, and sales projections
  • Provides professional leadership and coordination of targeted business solutions that utilize Belden’s broad product offerings
  • Creates high-level executive contacts within the vertical market business community and nurtures established strategic relationships
  • Identifies and develops potential partnerships, strategic alliances, and acquisitions that support the vertical and overall company strategies
  • Supports and recommends changes to sales tools as well as the identification and development of new toolkits
  • Develops training programs that are required to communicate Belden solutions within the vertical. Also designs marketing programs that can be used by the sales team to penetrate and win in a specific vertical
  • Identifies industry trends, new product/service innovations, cost effectiveness opportunities, value-added service propositions. Identifies the met and unmet needs in the vertical and develops solutions to fulfill them
  • In conjunction with the sales and channel teams, develops go-to-market strategies and plans
  • Conducts research in the vertical(s) through customer interviews, field interviews, market research, and first-hand observations
  • Must be capable of complying with Company Attendance Policy
  • Performs all other duties as assigned
18

Vertical Marketing Manager Americas Resume Examples & Samples

  • Researches industry trends and provides competitive analysis
  • Reports on marketing projects’ progress and related issues to the Vertical Marketing Director
  • Measures the effectiveness of marketing efforts and recommends areas of improvement
  • Provides core messaging and key visuals to fuel the communications for products
  • Develops marketing strategies for new technologies and product launches
  • Ensures that complete collateral materials accompany all products, including sales sheets, web presence, literature, presentations, e-blasts, videos, advertisements, PR, etc
  • Coordinates display materials and messaging for industry events / trade shows
  • Recommends allocation of the marketing budget and identifies opportunities for optimal exposure
19

Vertical Marketing Manager Resume Examples & Samples

  • Develops & drives marketing campaigns to deliver Policy Deployment Targets to Improve
  • BA/BS in Business or Technical Marketing or related studies
  • 3+ years of experience developing a strategic plan
  • 3+ years of experience with measurable results across a broad & diverse spectrum of value streams within a geographic region
  • MBA in Technical Marketing or related concentration
  • 5+ years of experience with P&L and can extrapolate for P&L
  • 5+ years of marketing expertise including VOC, trend analysis, subject matter expert by application and process knowledge
20

Vertical Marketing Manager Resume Examples & Samples

  • Develop highly effective vertical marketing campaigns / programs and product launch objectives, strategies and plans in alignment with the overall corporate strategic sales goals and objectives. Identify target markets, customers and development of Value Proposition for assigned vertical markets
  • Identify and cultivate close relationships with key customer and account contacts. Leverage existing relationships to create new opportunities within verticals
  • Participate in and educate key contacts at industry events/association meetings
  • Provide direction and assistance to specific vertical market, increasing sales and market potential by strategically generating growth within the sector
  • Research markets, trends, competitors and products to provide critical positioning intelligence
  • Working closely with market research team and Power Solution managers, gather vertical market, customer, category, channel and product information, (e.g. sales reports, industry data, etc.) to get a pulse for the business within the assigned vertical market. Understands vertical market and synthesizes data into facts and trends that provide the basis for actionable marketing plans
  • Develops specific sales tools and materials to educate and communicate opportunities to a specific market and end user
  • Champions projects for assigned vertical markets and facilitates cross-functional communication and education to ensure overall project and business success. Identifies and manages project dependencies and critical paths and communicates regularly with project stakeholders. Proactively manages scope changes, identifies potential crises, and devises contingency plans
  • Works cross functionally to build detailed product commercialization plans to ensure an effective product launch within assigned market
  • Align with product marketing managers to identify well-defined target audience(s) and messaging for marketing campaigns/programs
  • Diplomatically negotiates constantly shifting priorities
  • Act as sales enablement Super User within functional area as assigned. Building lead generation programs to generate opportunities and identify programs with highest performance and win potential
  • Bachelor’s degree in Marketing, Business or related field or 7 years related experience
  • Minimum of 3 – 5 years of marketing and/or project management experience including identifying project scope, drafting project plans, coordinating and leading project meetings, and identifying and tracking issues and action items, etc
  • Analytical skills capable of organizing and maintaining components of a project life-cycle
  • Strong working knowledge of typical desk-top computer software applications (such as MS PowerPoint, MS Word, MS Project, MS Excel, MS Access) to develop compelling presentations and analyze data
21

Vertical Marketing Manager Resume Examples & Samples

  • To lead and deliver strategic marketing initiatives for the APAC region, in close collaboration with Facebook’s channel / country marketing teams, sales teams, marketing science and creative shop teams
  • To proactively develop points of view / strategic bullets showing how Facebook can solve key customer challenges and help transform businesses for the digital age. These will include narratives, campaigns and toolkits that sales teams can proactively pitch to their clients
  • To create sticky, memorable frameworks for digital marketing, brand-building and performance marketing that influence how marketers plan their actions across platforms
  • 7-10 years consumer marketing experience required
  • Cross-category or cross-industry experience will be helpful
  • Experience in brand-building will be helpful
  • Experience with digital marketing and e-commerce will be an advantage
  • Understanding of TV media planning and/or performance marketing is necessary
  • Understanding of marketing science and measurement is necessary
  • Analytical ability and comfort with data ambiguity is necessary
  • Ability to influence and collaborate across the organization is necessary
  • Creative thinking and thought leadership is necessary
22

Vertical Marketing Manager Resume Examples & Samples

  • Gain a clear understanding of trends, market drivers and customer requirements for premium online video distribution to develop programs that drive momentum and adoption of Verizon DMS solutions, and position the company as an industry leader in these segments
  • Define the target market and the persona of key decision makers and influencers (CEO/CMO,CIO/CTO, Line Decision Maker) in these industries, with a special focus on executive audiences
  • Build industry-specific, solution level messaging and positioning to communicate the value of our solutions and supporting products around critical market drivers for the verticals
  • Gather competitive intelligence about other players in this space; leverage understanding to better drive our go-to-market strategy in these verticals
  • In collaboration with Marketing Services teams, develop customer-facing materials; including campaign content, presentations, technical white papers and videos to show leadership in the industries covered
  • Lead vertical industry-oriented thought leadership activities; including social media, webinars, podcasts, videos, contributed articles and other press or Analyst activity
  • Develop internal and external communication strategies to increase exposure to a growing focus on the these industries
  • Work with key strategic alliance partners and appropriate value-added partners in each industry to drive joint go-to-market strategies
  • Represent VDMS at vertical industry and executive events
  • 5-10 years of experience in a product, solutions or vertical marketing or product management role for a B2B online video platform or services provider
  • Bachelor’s degree or equivalent experience; Masters preferred
  • Strong understanding of the online video industry with vertical-specific expertise preferred; knowledge of encoding, DRM, video players, CMS, OVP, CDN a must
  • Demonstrated ability to understand business, sales and marketing strategy and convey in a clear value-based message for a target audience, including extensive experience creating marketing plans and supporting materials
  • Experience supporting sales team and designing and directing the implementation of sales tools and programs for large sales organizations
  • Ability to work with and lead cross functional teams in a matrix organization without authority
  • Outstanding project management skills; leads multiple projects and mentors team members with ability to thrive in high-pressure, time-sensitive scenarios
  • Strong attention to detail with exceptional verbal and written communication and editorial skills
23

Vertical Marketing Manager, Hospitality Resume Examples & Samples

  • Effectively inform and apply vertical marketing strategies to develop integrated marketing plans and sales enablement programs to drive Spectrum Enterprise’s growth in the Hospitality vertical
  • Apply vertical segmentation modeling to target and position solutions
  • Develop insights relevant to the assigned verticals to include
  • Vertical trends and challenges
  • Education client buying behavior and decision-making criteria
  • Technology trends, with both a near-term and longer-term time horizon
  • Competitive marketing intelligence
  • Design, develop and inform the execution of vertical marketing programs
  • Coordinate efforts with Sales and Marketing leaders and stakeholders to optimize the success of the Spectrum Enterprise organization
  • Collect syndicated and secondary industry research and conduct analyses to inform marketing strategies and tactics, including development of vertical messaging frameworks that serve as the foundation for sales enablement and content development initiatives
  • Engage and oversee third parties for primary market research and analytics to supplement internal expertise and resources
  • Engage regularly and effectively with Sales leadership to understand needs, develop joint plans and drive implementation of campaigns and initiatives
  • Communicate and collaborate effectively with key partner and stakeholder organizations
  • Work closely with other Marketing and Corporate functions including but not limited to Vertical Programs, Content and Lead Generation, Brand/Analyst Strategy, Marcom, Digital Marketing, Marketing Operations & Analytics, Field Marketing, Sales, Corporate Communications and Government Affairs
  • Support Product Management and other organizations with vertical analysis and market demand insights to inform product development roadmap expansion initiatives
  • Lead and or participate in cross-functional teams to implement strategies and key initiatives
  • Communicate effectively with executive leadership on vertical strategies, key initiatives, opportunities and needs
  • Embody a high-energy, high-integrity and client-driven attitude
  • Motivate and influence team members and others in the organization in a positive fashion
  • Exude positive energy and rally the organization behind Spectrum Enterprise’s goals of disrupting the market, taking share and driving continued growth of its fiber-based data and voice communications, managed network, video, and cloud services
24

Vertical Marketing Manager Resume Examples & Samples

  • Strategy Development: Develop Connected Lighting – Industrial segment strategy by (1) analyzing key market drivers and trends including competitive products, regulatory and legislative developments, and technological roadmaps, (2) identifying segment customer wants and needs, and (3) developing differentiated value propositions from distributed sensing technology in Connected Buildings. This will also include strategy development and inputs to technical roadmaps, commercial strategies, and supply chain strategies to exceed customer expectations
  • Strategy Execution: Collaborate with Product Platform and Vertical System Support managers to translate VOC to product and service requirements and develop multi-generation product (solution) planning road maps and drive new product introductions (NPI). Implement strategy adjustment to anticipate changing market and increase the value of the product/solution offerings. Balance function and benefits of product offering with cost incurred in development/delivery of product offering
  • Sales Growth: Develop Connected Lighting - Industrial strategy to increase market share in the industrial segment and sub-segments. Introduce product/marketing promotions and other sales programs as a means to the end of delivering top-line sales revenue objectives
  • Margin Enhancement: Achieve organizational objectives of growth and profitability through effective development of differentiated value propositions to deliver gross margin and return on sales goals
  • Agent/Sales/Customer Leadership: Maintain and enhance positive working relationships with segment stakeholders (key customers, industry leaders, sales management, sales agencies, key customers, channel partners, key influencers, etc.). Leverage stakeholder relationships to gather VOC, document the decision-making / buying process, and uncover segment customers’ unmet needs, keep up-to-date with key customer and competitor developments among many factors to build a compelling and winning strategy
  • Whitespace: Identify segment whitespace opportunities. Identifying new partnership opportunities and possible acquisitions
  • Bachelor degree from an accredited educational institution is required
  • Minimum of 7 years of professional experience
  • Master Degree in Business from an accredited educational institution
  • Incumbent must be able to travel domestically and internationally
  • Bachelor degree in Business or Engineering from an accredited educational institution is required
  • Broad knowledge of connected lighting industry
  • Broad knowledge and experience in automation and control technologies including hardware, software, and services product or platform management
  • Experience with customer meetings and presentations as well as delivering presentations to large groups
  • Ability to articulate good balance of technical and commercial acumen
  • Ability to work in a matrix organization, in virtual teams (across different locations), and cross-cultural environments
25

Vertical Marketing Manager, Entertainment Resume Examples & Samples

  • Lead Business Marketing for Facebook advertising and platform capabilities to Entertainment clients across all sub verticals (Film, TV, Streaming, Publishing, Sports)
  • Develop strategic positioning and content for the Entertainment vertical based on market assessment, analysis, and understanding of client and company priorities
  • Develop vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for US Entertainment segments
  • 8+ years professional experience in Entertainment marketing, or, 8+ years of professional experience working for a media or creative agency in Account or Communications Management
  • Experience in business/enterprise marketing, and throughout the paid and owned media ecosystem
  • Experience in translating business objectives to marketing objectives, storytelling and project management
  • Experience translating and communicating product and platform information into language built for messaging channels
  • Career experience in client service
26

Global Vertical Marketing Manager Resume Examples & Samples

  • Develop vertical strategy and create action plan to execute and drive breakthrough growth in specified vertical
  • Create sales tools and trainings to maximize selling process; including developing value and solution selling approaches for specified strategic vertical applications
  • Develop and maintain vertical sales enablement tools to be provided to our sales teams globally. (examples: vertical brochures, catalogs and sales playbooks)
  • Organize vendor and market data to help sales and marketing teams select and optimize the best vertical markets to meet financial targets (examples: surveys, share studies, and heatmaps)
  • Update and/or customize sales heatmaps using vendor data base information. This to confirm current vertical targets or to retarget based on growth opportunities
  • Assist in the maintenance of customer contact information using CRM and specifications
  • Create vertical demand generation action plans by working cross functionally to ensure execution
  • Establish and present key performance indicators (KPIs) that ensure vertical objectives are on track
  • Work with internal Marcom associates or vendors to design, develop and update key vertical collateral
  • Work cross functionally to define and deploy vertical marketing campaigns for lead generation
  • Work with sales Channel Managers and Account Managers to ensure vertical strategies are optimized and utilized
  • Owns the dissemination of global vertical marketing/sales assets and business intelligence studies
  • Ability to communicate the vertical value propositions of Fluke Biomedical products and solutions
  • Leads and collaborates with other marketing and executive staff in the development of vertical marketing plans, sales plan and account management process in order to identify markets, counter competitive threats, and deliver on revenue objectives
  • Identify and drive market expansion opportunities, product roadmap, strategic alliances and NPI launch plans to achieve business unit growth targets
  • Support strategic planning and Business Development (M&A) initiatives
  • Bachelor’s Degree in Marketing/Business Administration/Engineering or equivalent
  • A minimum of 5 years of broad based marketing, brand and product leadership experience working in organizations with highly advanced, innovative technical products
  • Experience marketing products globally with a track record of increasing or creating market share
  • Experience working within branded B2B and / or B2C environments with exposure to large-scale projects and cross-functional involvement in a variety of areas
  • Expertise in product marketing, product management, customer segmentation, vertical marketing and / or product development is required
  • Experience utilizing Voice of the Customer (VOC) to identify growth opportunities for the company
  • Understanding of business research and B2B products a plus (examples: Dun & Bradstreet, Hoovers, NetProspex, Avention and Industrial Info Resources)
  • Excellent Excel and PowerPoint skills required
27

Vertical Marketing Manager Resume Examples & Samples

  • Cooperate with other divisions in ThermoFisher, seek, build and keep the collaboration opportunities in providing cross division total solution based on different customer needs and market trend. Coordinate and facilitate cross division marketing activities
  • Align with each business lines in HSC, focus on the opportunity to create leverage in healthcare, create and present ThermoFisher “ONE HSC” full image and solution to China IVD market and customers
  • Help to build and maintain the relationship with KOL and society, understand the industry trend, technology development and customer needs
  • Involve key business development projects, expand business opportunities and applications on the current and new market. Help to Identify market potential for products and explore new opportunities by closely aligning with sales, distributors and our customers
  • Bachelor degree or higher in the other life science or medical disciplines
  • Minimum of 10 years work experience in multi-national company (diagnostic or life science company is preferred), of which 5 years on marketing experience with good market knowledge and biz sense
  • Demonstrated commercial acumen to help with market/product/customer strategy as well as selling skills
28

Vertical Marketing Manager Resume Examples & Samples

  • Develop and drive corporate strategy and leadership for your vertical markets
  • Develop Value Propositions for Thermo Fisher Full portfolio in verticals
  • Based on developed strategy & value proposition in verticals, create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, KOL community management as well as translate policies and regulatory/ influence and participate new regulatory process; Participate BD projects to contribute driving cross divisional business growth
  • Align on strategy and implementation with key function and division partners across position levels, location
  • Drive cross division commercial activities to present Thermo Fisher Full Portfolio/Solutions in the market in order to bringing incremental business growth through synergizing the approach by launching innovated marketing /commercial projects
  • Key Activities this position will undertake include
  • B.S. Degree in scientific field, advanced marketing degree preferred
  • 3+ years’ experience inenvironmental or industrial (eg, metal, non-metal, petrochemical etc)marketing, sales and/or research
  • Strong track record of managing key opinion leader relationships to produce substantial proof of competitive benefit
29

Global Vertical Marketing Manager Resume Examples & Samples

  • Develop annual Commercial Plan using input from Business Units and Sales to identify and define specific marketing tactics and commercial action plans to deliver annual growth objectives. Plans should include, but are not limited to, focus on the continued growth of the core business, new product launches, competitive responses, new channel penetration, and demand creation
  • Assist in the local implementation of new products into the respective vertical market globally. Specific responsibilities include
  • Acting as commercialization process champion
  • Understanding end user demand drivers and developing marketing WOW’s
  • Developing the global demand creation strategy
  • Developing the channel management plan
  • Driving elements of the Customer Journey to deliver growth and sustainability
  • BS or BA degree in business, marketing; MS, MBA or MA in marketing, business management preferred
  • 5+ years progressive experience in marketing or other commercial functions
  • Experience in the application of competitive intelligence techniques
  • Demonstrated ability to develop, communicate and implement strategic business plans, and tactical business/product/marketing plans
  • Strong planning, organization, listening and communication skills
  • International experience and intercultural agility
  • Fluent English language skills, additional languages useful