Vertical Marketing Manager Cover Letter

In response to your job posting for vertical marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for specialized telecommunications technical expertise to support telecom civils construction methods and optical cable installation both externally and within a datacentre environment.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong proven oral and written communication skills and the drive to build a best-in-class communications program
• Able to set priorities, stay focused, and set clear milestones
• Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience, leveraging analytics to inform continuous improvement
• Experience and a track record of driving adoption, growth and results
• Experience in Environmental and Process Control markets is an advantage
• Experience in marketing automation and CRM platforms (Eloqua, Salesforce, Marketo or similar)
• Prior experience executing successful marketing plans within a commercial environment
• Demonstrated history of effective management of the marketing, advertising and promotional activities

I submit this application to express my sincere interest in the vertical marketing manager position.

Previously, I was responsible for leadership and teamwork in a cross-functional team to develop and lead the EMEAR marketing strategy and plan to drive Cisco portfolio and architectural solution mindshare, preference and adoption inside the Cable & Media vertical.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience in working across business units to connect with sales resources, buyers and other stakeholders
• Being a people manager and/or leading and influencing others
• Experience with product marketing and management frameworks/models
• Able to develop strategies to drive demand and awareness within target verticals
• Work experience within an international, cross-cultural and interdisciplinary team
• Strong presentation, negotiation and communication skills in English and German
• Experience speaking in public and presenting to customers
• Strong interpersonal skills and can work collaboratively with others

I submit this application to express my sincere interest in the vertical marketing manager position.

In my previous role, I was responsible for specialised telecommunications technical expertise to support telecom civils construction methods and optical cable installation both externally and within a datacentre environment.

My experience is an excellent fit for the list of requirements in this job:

• Expertise in understanding and communicating customer segment profiles and characteristics, and putting that knowledge to good use to improve consumer internet products
• A compelling communication and writing style that brings internet products to life
• Hands-on experience with email marketing applications and online advertising platforms
• Some experience with online community and content related products
• Detail-oriented focus and exacting in quality
• Be intellectually curious, always looking for new learnings that make products better
• Enjoy technical/analytical marketing techniques and obsess over data and results
• Be hands-on, hard-working and always keen to iterate and improve

I submit this application to express my sincere interest in the vertical marketing manager position.

In my previous role, I was responsible for strategic guidance and marketing support directly to senior high tech and telecom industry team leadership.

My experience is an excellent fit for the list of requirements in this job:

• Uses data to win additional investment in their projects
• Experience and passion for driving marketing-generated results thru a mix of account-based marketing, inbound, outbound and customer marketing tactics
• Basic functional understanding of digital marketing, SEO and content creation and optimization for online lead generation and conversion
• Creativity to design engaging and buyer-persona relevant campaigns and tactics
• Successful at working with cross-functional teams and building alignment and partnership with a sales team
• Basic functional understanding with Salesforce.com & Marketing Automation Platform such as Eloqua
• Industry knowledge and expertise in the Financial Services industry – preferred
• Strong background in understanding go-to-market, product strategies, and product lifecycle

I submit this application to express my sincere interest in the vertical marketing manager position.

Previously, I was responsible for sME expertise in Transformation & Robotic Process Automation, Artificial Intelligence and Analytics in the Telecom Industry.

Please consider my experience and qualifications for this position:

• High interest and strong command of the MarTech & AdTech space, full funnel marketing and social media landscapes
• Strong balance of strategic and business acumen, with a high level of intellectual agility and capacity for original and innovative thought
• Proven experience in originating and building go-to-market programs that incorporate competitive/marketplace analysis, strategic plans, and operating marketing tactics metrics for gauging returns on marketing investments
• Track record in audience segmentation, CRM and ABM program management
• Strong comfort level and skill set with marketing analytics
• Team player with entrepreneurial, “get it done” attitude
• Familiarity with platforms such as Google Adwords, Facebook and LinkedIn
• Familiarity with measurement tools such as Google Analytics and dashboards such as Tableau