Services Marketing Manager Resume Samples

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HW
H Wisoky
Heath
Wisoky
3407 Dayna Club
Chicago
IL
3407 Dayna Club
Chicago
IL
Experience Experience
02/2016 – present
San Francisco, CA
Marketing Manager IT Solutions & Services
Marketing Manager IT Solutions & Services
02/2016 – present
San Francisco, CA
Marketing Manager IT Solutions & Services
02/2016 – present
  • Collaborate with sales, vendor marketing and other departments to help execute plans
  • Develop content and engage consumers on social media
  • Lead and Demand Generation focused on PCM IT Solutions and Services
  • Prepare marketing strategies alongside other company executives and staff
  • Oversee creation of marketing materials
  • Plan marketing and branding objectives
  • Prepare and adhere to budgets
08/2013 – 12/2015
San Francisco, CA
Asset Services Marketing Manager
Asset Services Marketing Manager
08/2013 – 12/2015
San Francisco, CA
Asset Services Marketing Manager
08/2013 – 12/2015
  • Track engagement and performance of marketing and business development activities
  • Project manage, prioritise and coordinate marketing activities with support of the Corporate Marketing team
  • Provide and monitor effectiveness measurement of activities
  • Manage, track and record marketing expenditure against budgets
  • Provide marketing advice and constructive challenge to the business teams
  • Collateral development
  • Manage sponsorship projects
06/2006 – 03/2013
Los Angeles, CA
Services Marketing Manager
Services Marketing Manager
06/2006 – 03/2013
Los Angeles, CA
Services Marketing Manager
06/2006 – 03/2013
  • Create content/support content creation for both launch activity and demand generation efforts with localisation for the EMEA and country markets
  • Establish strong relationships across sales & marketing, SRC, MSS & CTU teams to increase active participation by practice leads and personnel in marketing initiatives
  • Develops content for internal and external audiences relaying product/solution strategies and value propositions, including client presentations and sales training materials
  • Develop differentiated messaging that resonates with target audiences/personas
  • Develop new content pieces with business teams and individually, including white papers, blog posts, web copy, Infographics, presentations, video and other collateral and sales tool elements in support of new service launches, existing services and demand generation
  • Support training of sales staff working with the Training team
  • Perform other essential duties as assigned
Education Education
Bachelor’s Degree in Accuracy
Georgia State University
Bachelor’s Degree in Accuracy
Skills Skills
  • Strong written and verbal communications skills
  • Team player with strong work ethic and eagerness to learn
  • Comfortable with fast-paced environment, rapidly changing priorities and competing deadlines
  • Resourceful and well-organized with excellent project management skills
  • Ability and desire to work in a results-oriented, fast-paced team environment, adapting quickly and succeeding in changing environments
  • Process driven. Seeks continuous improvement of work processes to increase quality and productivity
  • Solid project management, planning, and organization skills with great attention to detail; ability to take the initiative and deliver projects unsupervised
  • Great communication and interpersonal skills and ability to successfully guide projects involving various internal groups and multiple levels of management
  • Advanced writing and presentation skills and solid ability to translate product and technical information into compelling value propositions, messaging, and impactful content
  • Excellent integrated campaign strategy, design, and follow-through skills
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1

Marketing Manager, Service Provider Services Resume Examples & Samples

  • Outstanding marketing, communication and strategic business skills
  • Problem solver & strategic
  • Strong leadership, negotiation and decision making skills
  • Ability to balance quality of work with deadlines, to identify risk issues affecting work progress and to recommend solutions
  • Excellent communications skills including strong presentation development skills and the ability to communicate effectively with all levels of management
  • Excellent follow-through, flexible in a fast-paced, changing environment and works independently
  • Work collaboratively with virtual Regional teams to share best practices
  • Solid project management skills, must be able to manage multiple projects simultaneously
2

Services Marketing Manager Resume Examples & Samples

  • Create content/support content creation for both launch activity and demand generation efforts with localisation for the EMEA and country markets
  • Establish strong relationships across sales & marketing, SRC, MSS & CTU teams to increase active participation by practice leads and personnel in marketing initiatives
  • Evaluate market needs and buyers for managed security services
  • Develops content for internal and external audiences relaying product/solution strategies and value propositions, including client presentations and sales training materials
  • Develop differentiated messaging that resonates with target audiences/personas
  • Develop new content pieces with business teams and individually, including white papers, blog posts, web copy, Infographics, presentations, video and other collateral and sales tool elements in support of new service launches, existing services and demand generation
  • Perform other essential duties as assigned
  • Work with others as needed to support marketing initiatives
  • Understanding of the security industry and in particular, security services and network and information security technologies
  • Familiar with Microsoft Outlook, Excel, PowerPoint, Word, Internet browsers
  • Team player with strong work ethic and eagerness to learn
  • Comfortable with fast-paced environment, rapidly changing priorities and competing deadlines
  • Resourceful and well-organized with excellent project management skills
  • Can work effectively with peers, management and internal and external business partners, prospects and clients
  • Strong technical aptitude. Understands information security and can learn about our services, technology and market requirements with minimal instruction
  • Process driven. Seeks continuous improvement of work processes to increase quality and productivity
  • Bachelor’s degree (or equivalent) required
  • Prior Product Marketing experience working in the technology industry
  • Formal Marketing training preferred
  • Information security knowledge and industry experience preferred
3

Marketing Manager, Paid Services Resume Examples & Samples

  • Continuously test and optimize marketing campaigns and all aspects of the acquisition funnel, using tools like Adobe Test & Target
  • Design and implement testing and optimization strategies
  • Communicate results clearly and effectively including strategic recommendations and campaign suggestions
  • Assist in developing marketing strategy, channel mix, and creative strategy
  • Ensure strategies and tactics are “on brand”, delighting and surprising consumers
  • Collaborate with Product, Engineering and Analytics teams as well as external product partners
4

Emeia Financial Services Marketing Manager Resume Examples & Samples

  • Lead the strategic direction of the team’s UK buyer programmes in line with the UK’s business plan, including the re launch of the CFO programme
  • Project manage upcoming assurance events and thought leadership production and deployment
  • Track marketing activity against plan and spend against budget on a regular basis to support management reporting for UK and Assurance marketing activities
  • Support the Head of UK and the Senior Assurance Marketing Manager with ad-hoc activity as required
  • Support other senior manager (s) within the team on ad-hoc activity (events and e-campaigns) as required
  • A minimum of 5 years marketing experience (at least 2 years as a manager)
  • Excellent interpersonal, communication and oral skills
  • Strong project management skills and experience of working with CRM systems
  • Event management and thought leadership (publication) production experience
  • Able to articulate opinions and views clearly and succinctly, both written and verbally
  • Appetite to learn and an interest in building financial services knowledge and understanding
  • Energetic, personable, team player with a flexible “can do” attitude
  • Good peer and senior stakeholder networking capability
  • Proficient in Word, Excel, Powerpoint and database management
5

Connected Services Digital Marketing Manager Resume Examples & Samples

  • 10 or more years of relevant experience (e.g., Marketing, Customer Relationship Management/Direct Marketing, Loyalty Marketing, Digital Marketing or related field)
  • 3 – 5 years of supervisory experience required
  • Bachelor’s Degree – Experience in Digital Marketing
  • Automotive experience
  • Proven experience working with internal IT departments and outside agencies that support business processes relative to automotive services
  • Knowledge (working level) of Automotive Digital Marketing processes and technologies
  • Proven ability to manage through complex issues and quickly determine required actions
  • Experience leading a technology RFP/vendor selection process
  • Proven experience in managing technology vendor and creative agency staff and process
  • Proven ability to manage multiple projects simultaneously
  • Ability to engender confidence while presenting to senior management
  • Proven experience in Digital Marketing
  • Master’s Degree – particularly an MBA – a plus
  • Experience working with Connected Vehicle/telematics projects a plus
  • Experience in budget management a plus
6

CIB Marketing Investor Services Marketing Manager VP Resume Examples & Samples

  • Providing marketing leadership for sales segments: asset managers, hedge funds, alternatives, and insurance with responsibility to the sales lead. Understanding sales goals and target clients and developing effective marketing/communications strategies
  • Managing marketing for Custody & Fund Services and Prime Services businesses/product with responsibility to the heads of businesses. Understanding business goals and developing effective marketing/communication strategies
  • Jointly with colleagues in other regions and functional marketing groups, defining and delivering a coordinated marketing strategy for Investor Services globally
  • Building marketing and/or communications plans to execute on marketing strategies, including developing appropriate value propositions and key messaging to be incorporated in all marketing activities
  • Designing and executing marketing tactics, including sales collateral, thought leadership, campaigns, web and client communications related to new product and service launches, as well as business as usual marketing needs. Recommending and providing marketing/messaging oversight for the development of other sales support tools
  • Partnering effectively with Media, Internal Communications, Strategic Event Marketing, Marketing Operations and other staff in the development and execution of all programs. This includes looking for opportunities to connect programs globally with product, segment, and marketing staff
  • Working with Legal and Compliance to ensure relevant approvals are in place for all activity
  • Building and managing program budgets to meet both business and marketing objectives
  • Overseeing projects/initiatives from beginning to end. Identifying measurements of success, including effectiveness of marketing initiatives/materials with target audience, and providing project reporting and recap results for all marketing initiatives
  • Bachelors or Masters Degree in Marketing, Journalism or a related field
  • Minimum of 5 years’ recent experience in marketing and communications field
  • Solid understanding of the financial services industry. Custody and Fund Services or Prime Services product knowledge a plus. Experience with the Insurance industry and/or Asset Management/Hedge Funds/Alternatives a plus
  • Experience with developing and executing marketing strategies covering a range of clients, products and marketing tools, ideally across different businesses within large, complex organizations and covering multiple countries / regions
  • Must have a consultative marketing approach with the ability to interact, influence and communicate effectively with all levels of the organization
  • Very strong interpersonal and collaboration skills. Flexible in approach
  • Strong marketing skills including writing and editing. Ability to effectively translate client needs and product value propositions to writers and other marketing partners
  • High level of independence, energy and integrity, demonstrates respect for a diversity of opinions and styles, and accepts accountability and responsibility
  • Strong project management skills with the ability to execute quality output under tight deadlines and work extra hours as necessary
  • Ability to work in a demanding, fast paced environment and handle multiple, competing priorities and projects at one time
  • Willing to travel occasionally
7

Asset Services Marketing Manager Resume Examples & Samples

  • To plan and implement the Asset Services marketing strategy and marketing plans, at an EMEA regional and local level - ensuring each of the business teams within Asset Services can leverage and benefit from marketing support
  • Work with Research and Insight teams to deliver and promote content that focuses on market issues, to position the business as a thought leader and innovator in our market sectors
  • Marketing activities will include
  • Brand champion and monitor the use of the C&W Asset Services brand across the business
  • Work with PR/communication team with target media
  • Digital communications
  • Driving social media activity
  • Website content
  • Event organisation
  • Internal communications
  • Contact database management
  • Identify conference/speaker opportunities
  • Manage sponsorship projects
  • Monitor competitor activity
  • Provide and monitor effectiveness measurement of activities
  • Manage, track and record marketing expenditure against budgets
  • To work closely with the EMEA Corporate Marketing resources within C&W
  • Extensive marketing experience at senior level within real estate or professional services
  • Outstanding communication skills with experience of working with people at senior level
  • Evidence of delivering innovative campaign/programme management
  • Ability to multi-task with proven organisational skills
  • Commercial acumen
  • Completer-finisher
  • Sense of fun
8

Financial Services Wealth & Asset Management Marketing Manager Resume Examples & Samples

  • Working closely with the UK WAM leader and sector leads to develop and lead on marketing strategy and major WAM projects across the UK
  • Responsible for the UK WAM marketing plan, budget and effectiveness tracking
  • Successfully line-manage the UK WAM Marketing team; two senior marketing executives plus the outsourcing of identified elements of the UK WAM marketing workload whilst maintaining exceptional client service
  • Deliver campaigns utilising ‘sound’ marketing thinking and broad marketing communication tools; which will include events, thought leadership, sponsorships, digital and web. You will also be responsible for monitoring and reporting/ROI
  • Work closely with the UK WAM partners and directors across all service lines to ensure that content and campaigns are being fully leveraged and that account teams understand what go to market materials are available
  • Play a leading role in positioning the brand marketing and communications function within the UK business as one which is recognised for delivering ‘value’ and ‘go to market’ best practice specifically demonstrating
  • Quality assurance, particularly in relation to written and design output
  • Professional services experience and, ideally, knowledge of the UK WAM landscape would be an advantage
  • Very high degree of accuracy and attention to detail
  • Strong project management and experience of leading projects, people and resources, as well as successfully managing and coaching more junior team members
  • Strategic thinker who can work across all levels of an organisation, and demonstrated practicality, commerciality and client focus
  • Strong influencing skills at all levels within the business
9

Emeia FSO Bmc-financial Services Marketing Manager Resume Examples & Samples

  • Support the assurance service line with marketing initiatives, liaising with key stakeholders to develop plans and marketing campaigns
  • Support the UK Senior Stakeholder Programme and ensure a consistent approach with targeting and man-marking across all of our UK activity
  • Support key assurance campaigns, liaising with key stakeholders, marketing teams across EMEIA and suppliers, to develop and deliver cross-channel campaigns to our target audience
  • Support other senior manager (s) within the team on ad-hoc activity (events and e-campaigns) as required-P
10

Mobile Product Marketing Manager Subscription Services Resume Examples & Samples

  • Work closely with the Senior Director, Marketing and Product Development Team to ensure goals and priorities are aligned
  • Lead product marketing for assigned mobile titles – developing brand identity, key messaging, overall vision, marketing strategy development and execution
  • Develop best in class creative materials working with both internal and external partners including storefront assets, digital advertising creative, print materials, video trailers and/or television commercials, and synergy assets
  • Partner closely with internal PR, synergy, integrated marketing, social media and franchise teams to develop and implement marketing plans across launch and sustainment phases
  • Coordinate with regional teams to implement global strategy
  • Personality suited to handle responsibility, leadership and deadlines under pressure
  • Ability to implement strategic marketing as well as daily marketing execution and optimization
  • Passionate about mobile gaming, apps and the mobile industry, specifically kids products and service based platforms
  • Significant experience, proficiency in, and passion for digital media, social media, and mobile technologies
  • Strong technical aptitude and quick learning ability
  • Proficiency in PowerPoint and Keynote, with strong presentation skills and an ability to clearly articulate Strategy, Objectives, and Tactics along with rationale
  • Bachelor’s Degree in a relevant area – marketing, communications
11

Marketing Manager for BMO Nesbitt Burns Financial Services Incorporated Resume Examples & Samples

  • As strategic marketer, you will develop and implement a feedback process to understand the ongoing needs of the NBFSI business objectives and those of and individual EIAs. You will need to gain buy-in from a variety of stakeholders (e.g. Compliance, Legal etc…), ensuring marketing support, tools and initiatives achieve business and communication objectives
  • Strong relationship-building and collaboration skills are required. You will build and maintain strong relationships with: Estate & Insurance Advisors, Branch Managers, Legal, Compliance and other internal departments. These relationships will ensure projects are completed on time, on budget and with maximum effectiveness
  • Financial Services/Wealth Management preferred
  • Superior execution and project management abilities
  • Strong written, oral, presentation and interpersonal skills
  • Proven problem solving, negotiation and decision-making skills
  • Demonstrated success in simultaneously bringing multiple projects through to successful completion
  • Strong creative evaluation and innovative thinking skills
  • Must be able to work in a team environment with a multi-disciplinary group
  • Proven marketing experience in advertising, direct marketing, web, and collateral
  • Exceptional relationship building, management and negotiation skills
  • University or Post-Secondary education required
  • Business or Marketing Communications preferred
  • Canadian Securities Course (CSC) is an asset
12

Technology Services Marketing Manager Resume Examples & Samples

  • Requires a college degree in marketing, communications or related field or equivalent education
  • Project and program management experience beneficial
  • Professional services marketing experience a plus
13

Technology Consulting Services Marketing Manager Resume Examples & Samples

  • A minimum Ten years of marketing or related area experience
  • Technology services marketing experience and background required, specifically in areas of managed services and areas of technology infrastructure
  • Experience managing marketing with and through third-party vendor alliances a plus
  • Experience working within a virtual team, and working independently in a national or large scale capacity a plus
  • Develop relationships with assigned industry and TMC functional teams to lead development and implementation of strategic marketing plans to accomplish growth goals, increase market share and enhance brand awareness with target markets
  • Develop, launch and manage a national strategic marketing plan in support of the TMC line of business
  • Recommend ideas for improving overall marketing effectiveness and efficiency
  • Help ensure brand consistency in assigned TMC line of business, core markets and practice locations
14

Services Marketing Manager Resume Examples & Samples

  • Understands, designs and drives go-to-market planning and execution for Managed Services
  • Create sales enablement tools (eBooks, presentations, videos, data sheets, and training materials) to enable sales throughout the entire sales lifecycle
  • Create marketing assets and drive campaigns (internal and external) to increase awareness and generates demand around different offerings
  • Assess customers, competition, and markets to benchmark our offers as part of positioning development
  • Establish excellence in Sales Enablement to increase Sales engagement and content effectiveness
  • Create succinct, relevant, innovative and clear ways of communicating
  • Run customer workshops, as needed, to deliver marketing messages and thought leadership
  • Transform technology into clear customer-centric business propositions
  • Drive marketing research together with third party vendors to create thought leadership around offering domains to establish Amdocs as a key player
  • 3 reasons why you should apply for this role!
  • Be part of the growing Services team at Amdocs and drive the growth engine
  • Make a difference and bring to the market the new managed services
  • Partner to Managed Services business unit to drive go-to-market strategy and expand business
  • 5+ years as a Services or product marketing manager in a global and technology company
  • 2+ years in marketing IT and managed services
  • Substantial communications industry background and experience
  • Excellent oral and written communications skills, including ability to communicate with a broad range of technical, business and executive audiences, internally and externally
  • Ability to build and present end-to-end compelling marketing programs and collateral
  • Experience in a matrix environment with the ability to influence peers without authority
15

Product Marketing Manager Premium Services Resume Examples & Samples

  • Development & delivery of product portfolio strategy
  • Direct Carrier Billing and 3rd Party Partner Management; including identifying/on boarding new partners, managing existing relationships and commercial contract negotiations
  • P&L responsibility for product portfolio
  • Business Development and Ongoing Market Analysis
  • Working with multiple Optus internal cross functional teams to ensure seamless ongoing product management and product delivery. Internal Teams cover marketing, product, IT, Operations, Network, Legal & Finance
  • Drive innovation and operation excellence to ensure a world class customer experience at all times
16

Services Marketing Manager Resume Examples & Samples

  • Develop a comprehensive marketing plan to amplify market awareness and increase demand and consumption of current CEE services and new CEE services
  • Conduct research to prioritize segments and personas, understand key market trends, competitive position, and opportunities
  • Create concise and compelling core messaging that embodies key service features, including value proposition, positioning, and differentiation based on research and input from cross-functional teams
  • Collaborate with various marketing functions to increase awareness of CEE services, integrate CEE messages, and develop multi-channel content that delivers a unified Red Hat story
  • Partner with individuals across the organization to assist with the creation of new, innovative services that increase subscription renewals
  • Develop and deliver enablement content and training for sales, partners, field marketing, etc
  • Continuously track success of marketing campaigns to determine effectiveness and needed improvements
  • Bachelor’s degree; MBA is a plus
  • 4+ of years experience in product or technical marketing management
  • Experience developing strategic and comprehensive marketing plans including market understanding, marketing strategy, targeted messaging, campaign development, and delivery
  • Experience applying market research, segmentation, prioritization, and buyer personas
  • Excellent integrated campaign strategy, design, and follow-through skills
  • Advanced writing and presentation skills and solid ability to translate product and technical information into compelling value propositions, messaging, and impactful content
  • Great communication and interpersonal skills and ability to successfully guide projects involving various internal groups and multiple levels of management
17

Marketing Manager Financial Services Resume Examples & Samples

  • Develop positioning and messaging that differentiates Commerce Solutions products and our organisation in the market
  • Sales enablement - communicate the value proposition of our products and organisation to the Commerce Solutions sales team across Europe, as well as internal stakeholders in the US and across the wider bank. Develop the communications tools that support the selling process of our products and positioning of our organisation
  • Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Build and manage market and competitive intelligence resource library, to become an expert on our clients, the market and our competition. Partner with our US organisation and Research team to leverage global insights for Europe
  • Mine data and translate into tangible insights for the business, recommending key Marketing Communications activities and tools to best service our clients and our internal stakeholders
18

Financial Services Marketing Manager Resume Examples & Samples

  • Work with the industry's most innovative marketing team to evangelize and drive the adoption of the Salesforce Customer Success Platform and Salesforce Financial Services Cloud
  • Continue to extend salesforce.com's ground-breaking financial services vision, with inspiring and disruptive marketing that showcases our innovation and thought leadership
  • Create engaging presentations for multiple audiences and forums
  • Scale the impact of our content through creative repackaging of content for use in blog, social, and other content distribution channels
  • Work with salesforce customers and partners to showcase their innovative use of Salesforce Platform
  • MBA a plus (but we also like brilliant people who didn't go to business school...)
  • Dynamic, confident personality with ability to successfully drive projects with minimal guidance
  • A sense of humor, and grace under pressure
  • Self-motivated and thrives in a fast-past environment
  • Knowledge of PowerPoint, Apple Keynote, Photoshop, InDesign, Sketch, Camtasia, Final Cut Pro, Adobe Premiere Pro a plus
  • Experience marketing technology to the financial services industry a big plus
19

Services Marketing Manager Resume Examples & Samples

  • Proven successful work experience in software marketing roles
  • Proven experience building GTM product/services strategy and demand generation strategy
  • Proven ability to research a complex market, drive customer + technical insights and create a product/services adoption plan based on these insights
  • Demonstrated software business acumen with experience marketing into senior enterprise technology buying centers (CEO, CIO, CFO, COO, VP of Ops, VP of IT, etc.)
  • Working knowledge of the commercial marketing technology stack (SFDC, Marketo, etc.)
  • Minimum of a Bachelor's degree in Marketing or Business
  • Must be able to travel up to 30%+ of the time
  • Working knowledge and ability to create and execute multi-touch digital campaigns that drive sales pipeline development
  • Demonstrated experience proactively meeting & serving a technical sales organization
  • Demonstrated ability to excel in a global matrix organization and partner with dependent teams (IT, product, global marketing, communications, product marketing, etc.)
  • Proven executive communication and presentation skills
  • Analytic, creative and business focused problem solver
  • Excellent organization skills; capacity to manage multiple priorities and tasks simultaneously
  • Ability to perform in a high-pressure environment juggling and executing on multiple priorities
  • Ability to hit tight deadlines and work under pressure
  • Ability to establish credibility and rapport with Senior Sales & Marketing Executives
  • Current on the latest trends and best practices in marketing & measurement
20

Global Services Marketing Manager Resume Examples & Samples

  • Examining and analyzing the market conditions and competitor activities to formulate marketing plans, programs, and branding initiatives as needed by the various regions
  • Administer and supervise development of plans, strategies and other tools. Supervising the costs, overseeing the launching plans and programs of new marketing strategies
  • Analyzing and examining the present or current marketing and sales procedures and trends and looking for areas of the company that could be enhanced. Designing marketing methods and procedures that improve the sales output for the Services business
  • Formulate productive, inventive and constructive documents on the services of the company. Formulating the sales collateral with agreement to the policies, principles and regulations
  • Coordinate with sales leadership and executive management to define support initiatives to Drive Sales. Act as a liaison between Services Business Lines Marketing, Regions, Communications, and Global Services Marketing/Sales team
  • Responsible for global content creation, rolling out sales tools, and supporting prospect qualification. Help to facilitate and organize all Sales learning activities and onboarding content
  • Manage and deal with the organization's branding and positioning on a global scale. Expanding the business and reach of the company across the globe
  • Excellent verbal and electronic communication skills and a proven ability to communicate. Exceptional writing skills, and in particular, the ability to write in different styles to reflect the nature of the stakeholder, audience and message
  • Proven ability to research and benchmark best practices and to collect, analyze and employ data to guide decisions
  • Experience in a sales or sales support role preferred, but, not a requirement
  • Experience supporting a global organization
  • Direct experience in Marketing of Service Business is required
  • Experience marketing in Healthcare and/or of Digital Ecosystems/Platforms are a strong plus
  • Demonstrates and applies comprehensive knowledge of field of specialization to the successful completion of complex assignments
  • Typically 5-10 years of successful experience in related field and successful demonstration of Key Responsibilities and Knowledge as presented above
  • Develop complex primary and secondary research to determine, customer expectations, market conditions, company image, effectiveness of marketing strategies, and customer satisfaction levels
  • Develop and analyze complex data on competitors and makes recommendations regarding portfolio performance, pricing, financing, sales, marketing and distribution
  • Develop complex market focused strategies and implement complex marketing programs, channel and pricing strategies to ensure the profit growth and expansion of company products/services
  • Develop strategic business plans to support market share objectives as well as implementation of complex marketing/sales tools
  • Demonstrates advanced knowledge of concepts, practices, and procedures of particular area of specialization
  • Demonstrates significant knowledge of organization's business practices and issues faced and contributes to problem resolution of those issues
  • Typically 8-10 years of successful experience in related field and successful demonstration of Key Responsibilities and Knowledge as presented above
  • Advanced degree MAY be substituted for experience, where applicable
21

Services Marketing Manager Resume Examples & Samples

  • Create a link between technology/product lines and customers
  • Communicate the value of offerings in customer centric terms
  • Integrate inputs to develop distinctive marketing plans with outstanding financial outcomes; be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit (market definition and sizing, segmentation, value management, targeting and positioning, pricing)
  • Lead implementation of value pricing; lead change management around pricing management; drive significant financial results & lead and develop other pricing leaders
  • Establish and promote the use of metrics to improve program effectiveness; use structured processes to manage programs/projects
  • Assist or contribute to the creation and building of brands; assist in the brand management
  • This position will require the candidate to be able to perform in-depth analyses of the offerings, their financial performance over time and sales inputs to ensure that the future production of each offering is optimized
  • 5 years of experience in industrial aftermarket or B2B industrial products and services
  • 5 years of Marketing experience in Program or Product Management
  • Understanding of customer’s automation
  • 3 year of hands on Change Management experience
  • Six Sigma certification preferred
  • Effective communication skills Field Service experience
  • Demonstrated project management experience
22

Marketing Manager, ESS Demand Services Resume Examples & Samples

  • Bachelor’s degree in marketing, communications or public relations
  • 7+ years of B2B marketing experience, preferably with a technical, software or financial services company
  • Experience and interest in energy or sustainability industries a plus
  • Strong project management skills Proficient in Microsoft Office (Word, Excel, PowerPoint, Publisher)
  • Intermediate skills in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere), Wordpress, basic HTML
  • Intermediate skills in marketing automation platforms such as Marketo and CRM systems (Salesforce.com)
  • Personal qualities: self-driven, autonomous, perseverant, reliable, direct, detail oriented, curious and creative
  • Writing and presentation samples must be provided
23

Senior Services Product Marketing Manager Resume Examples & Samples

  • Assess existing and potential markets for Software Maintenance Agreements (SMA) and other Contracts and partner with all applicable business groups to develop strategies, programs, and education offerings on new equipment technology. Provide market input to SMA business partners and stakeholders for offering definition, marketing requirements and specifications for SMA contract entitlements and transactional courses, and necessary capabilities for their operational delivery. Ensure consistent approach to format and delivery of SMA marketing programs for assigned areas of responsibility
  • Reduce broad concepts and business strategies into structured service marketing plans, Annual Operation Plans (AOP) plans and forecasts. Develop and implement marketing strategies for more effective delivery of key messages and to increase uptake and sales win rates for SMA offerings. Responsible for pricing, customer positioning, sales and delivery channels training, promotional activities, and communication materials
  • Analyze business results and evaluate impacts from marketing initiatives. Collaborate with Customer Service and Finance on analyses and lead regular business reviews of sales and marketing results for PCMS Leadership
  • Key activities include (but not limited to): gathering field input, obtaining market data, conducting S.W.O.T. analysis, providing recommendations for SMA / Contract offerings and marketing specifications, mapping implementation processes, implementing new service launches, managing organizational change, forecasting and managing the SMA portfolio to meet revenue and margins targets, and establishing closed-loop tracking and reporting mechanism
  • Knowledge and experience greater than 5 years working in a high technology / healthcare environment
  • Comprehensive understanding of Patient Monitoring
  • Proven experience developing and launching new services or products through direct and indirect channel partners
  • Consulting or professional services experience preferred (marketing or sales)
  • Strong results orientation. Capable of making commitments, setting priorities, and delivering results on time and on budget
  • Creative thinker who can bring fresh ideas and think around roadblocks
  • Self-starter who can operate without daily direction and can set priorities
  • Enthusiastic and high energy
24

Channel Services Product Marketing Manager Resume Examples & Samples

  • Develop customer and channel-facing product positioning and messaging that differentiate our services in the market
  • Create high-impact internal, customer facing and partner-facing materials that clearly communicate the value and unique advantage of our services
  • Develop partner portal content to drive sales through clear, high-impact product information
  • Develop and manage product collateral including datasheets, whitepapers, case studies, and other materials for customers and channel partners
  • Sales enablement – communicate the value proposition of the services and develop the sales training and tools that support the selling process for Dell sales teams, distributors and reseller partners
  • Product launch - coordinate closely with services marketing, product management, sales and the web team on the launch and promotion of new and existing services
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your partners, how they resell, co-deliver, and deliver services; and be the expert on your competition
  • You must be a strong leader with extensive experience working with both direct customers and channel partners
  • You must be a great writer with experience developing high-impact sales materials
  • Excellent verbal presentation skills
  • Experience in developing marketing programs and effective and creative product marketing collateral, such as web content, data sheets, and white papers
25

Services Marketing Manager Resume Examples & Samples

  • Understands BIU marketing customer segmentation and value proposition, provides feedback on how to tailor to meet specific market needs
  • Understands the needs of diverse markets/segments and communicates effectively to the BIU for solutions
  • Works collaboratively with the markets/BIU to meet customers’ needs
  • Identifies sub-segments of customers in local market, and codifies their needs, and tailors existing value proposition (if needed)
  • Identifies and synthesizes local market trends, based on customer and stakeholder interactions; shares synthesis with BIU/BG Marketing
  • Builds strategies for beating competitors—profitably—with effective use of competitive intelligence, based on customer and event interactions; Shares synthesis with BIU/BG marketing
  • Supports Product Managers in setting and adjusting local prices to maximize value capture by providing local market intelligence to inform local price corridors and guidance for local discounting
  • Supports Product Managers in the launch/introduction of new solutions and enhancements developed by the BG to the local market
  • Defines and implements launch strategy for local market including any required localization of positioning, messaging to priority target segments, new segment development initiatives (e.g., customer education seminars, customer presentations, local development and management of luminaries and clinical advocates, development and management of reference sites
  • Takes responsibility for a full project by holding self and other’s accountable to execution and delivery
  • Generates key insights to ensure focus on optimal value-creating opportunities
  • Designs work plans for entire project team on a business question, and uses it to plan, prioritize and manage required deliverables
  • Identifies and uses the most appropriate combination of skillsets / deliverables for desired result, with complete understanding of the output
  • Consistently delivers timely zero-defect execution of tasks and analyses for project team
  • Delivers insights and implications from syntheses of entire project
  • Defines and communicates a compelling ‘So What’ for project, including analytics, storyboarding, and presentation
  • Produces and drives independent projects based on thorough understanding of the team, business, and market environments
  • Generates key action steps and recommendations for entire project (addresses current and future considerations)
  • Aligns and motivates stakeholders around the entire project by creating shared ownership of project
  • Ensures actions items are clearly understood and implementation looks feasible for all project work streams
  • Discusses and addresses stakeholder’s concerns and needs in implementation; gains agreement on Stakeholder’s action item ownership for project initiatives
  • Owns end-to-end transition and/or implementation plan to ensure that the entire project is implemented and the value is delivered
26

Senior Marketing Manager, Services Resume Examples & Samples

  • Identifying segments of current customers and building/executing strategies to retain and engage them
  • Building campaigns and executing traffic-driving efforts for large scale product and service launches, tracking tasks and dependencies across multiple teams
  • 6+ years demonstrable experience in an online product management, marketing, or merchandising field
27

Services Product Marketing Manager Resume Examples & Samples

  • Marketing Programs—create, manage, and measure effective marketing campaigns
  • Develop product positioning and messaging that differentiates Adobe’s products and services in the market
  • Product launch – plan the launch of new products and services by managing the cross-functional implementation of the plan
  • Market and product intelligence – be the expert on your buyers, how they buy and their buying criteria; how are your competitors talking to them, what are the main pain points they are experiencing
28

Senior Services Product Marketing Manager CT Resume Examples & Samples

  • Expertise in customer segments and the national healthcare systems in which they work. Understands the dynamics of capital goods and services marketing and the dynamics of "installed base" market
  • Familiarity with clinical applications and clinical informatics preferred
  • Demonstrated ability to work with sales channel(s) to increase orders
  • Demonstrated success in developing and implementing strategic marketing and business plan
  • Strong project management skills with proven track record in leading teams
29

Marketing Manager, Technical Services Resume Examples & Samples

  • Conducts on going research to define market needs (includes interfacing with hospital personnel, marketing and sales representatives)
  • Identifies and implements new service or strategic programs for the respective market segments
  • Develops, analyzes and maintains competitive profiles for competitive program offerings
  • Develops, implements and manages program business plan to maximize the company's position, as well as participates in the formulation and development of department’s strategic plan and objectives
  • Develops short-term and long term promotion strategies
  • Formulates effective pricing strategies and key performance indicators for identified programs, collaborating with Sales and Marketing teams as needed
  • Coordinates activities with members of various departments to implement the program business plan (can include Sales, Supply Chain/Operations, Regulatory Affairs & Quality Assurance, Legal amongst others)
  • Develop all marketing materials and promotional items (e.g. catalogs, brochures, press releases, and training materials) for assigned programs
  • Conducts service demonstrations and seminars to internal and external personnel as requested
  • Provides support to the sales force and functional groups as it pertains to the details of your program offerings
  • Participates at trade shows, workshops and meetings where customers of your assigned programs attend
  • Performs special projects as assigned
  • Leads team projects and cross-functional assignments
  • Must comply with applicable ISO and FDA regulations as stated in Quality Manual
  • Must be able to travel domestically and internationally by air and car, and work occasional weekends. Must possess a valid government issued drivers license and passport
  • Computer skills in Windows, Lotus e-mail, Excel, Power Point and word processing desirable. SAP experience highly desirable
  • Able to pass and maintain annual Vendor Credentials such that healthcare facilities allow entrance into patient care areas in direct association with marketing and selling of groups products
  • Manages personnel such as Associate Market Managers in the responsible areas
  • Requires a Bachelor’s degree in Business or equivalent; 3 - 5 years work experience, specifically in Marketing field
  • MBA or other advanced degree preferred
  • Language Skills: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management, public groups, and/or boards of directors
30

Marketing Manager IT Solutions & Services Resume Examples & Samples

  • Package PCM solutions and services offerings
  • Help expand the PCM Services and Solutions offering based on target market, company size and demand
  • Prepare marketing strategies alongside other company executives and staff
  • Lead and Demand Generation focused on PCM IT Solutions and Services
  • Prepare and adhere to budgets
  • Oversee creation of marketing materials
  • Gather and analyze customer insight
  • Measure and Analyze results of efforts and campaigns
  • Nurture and enrich all external perceptions of the company and growth of market share
  • Develop content and engage consumers on social media
  • Lead all areas of content generation and production across all media platforms
  • Take calculated risks based on data-driven analytics
  • Drive overall CRM and direct marketing
  • Collaborate with sales, vendor marketing and other departments to help execute plans
  • Microsoft Outlook / Office 365 email and calendaring skills
  • WebEx/similar conferencing solution uses for collaboration
  • Microsoft Office Suite skills in Word, PowerPoint and Excel
  • Moderate level of presentation development skills
31

Subscription Services Marketing Manager Resume Examples & Samples

  • Develop a comprehensive marketing plan to amplify market awareness and drive demand and consumption of current and new CEE services
  • Create concise and compelling core messaging that embodies key service features based on research and input from cross-functional teams
  • Design and deploy tactical marketing campaign plans to ensure continual stream of relevant content to target audiences
  • Collaborate with various marketing functions to increase awareness of CEE services, integrate CEE messages, and develop multi-channel content that delivers unified Red Hat story
  • Continuously track success of marketing campaigns to define effectiveness and needed improvements
  • 4+ years of experience in product or technical marketing management
  • Bachelor's degree; MBA is preferred
  • Experience developing strategic and comprehensive marketing plans, including market understanding, marketing strategy, targeted messaging, campaign development and implementation
  • Excellent integrated campaign strategy, design, and implementation skills
  • Excellent communication and interpersonal skills and ability to successfully guide projects involving various internal groups and multiple levels of management
  • Solid project management, planning, and organization skills with great attention to detail; ability to take the initiative and deliver projects unsupervised
  • Motivated, collaborative, and customer focused
  • Ability and desire to work in a results-oriented, fast-paced team environment, adapting quickly and succeeding in changing environments
  • Solid history of metrics-driven marketing to measure effectiveness, continuous improvement, and impact on revenue
32

Financial Services Technical Product Marketing Manager Resume Examples & Samples

  • Collaborate with product management to understand and prioritize feature and solution definition
  • Ensure marketing plans align with market directions and support the product roadmap and releases
  • Participate in technical aspects of go-to-market engagements like roadshows, workshops, webinars, product and solution demos, industry and partner events
  • Guide engagement where required in high-touch accounts worldwide by close engagement with field sales and services
  • Jointly create technical marketing collateral with marketing teams, including technical presentations, white papers, and case studies
  • Create and carry out solution demos for use externally
  • Guide the creation of innovative technical content and creative thinking approach
  • Create other technical marketing proof points specific to performance benchmarks, reference architectures, etc
  • 10-15 years of software industry experience, preferably within an area of infrastructure software (operating system, virtualization) or systems management
  • 5+ years of product management experience, solutions engineering, or solutions architecture experience
  • 5+ years of experience within the financial services industry sector, including experience with service provider solutions
  • Bachelor's degree in engineering or computer science; master’s degree is preferred
  • Knowledge of and experience with relevant industry technologies like FIS, Fiserv, Jack Henry, and D+H
  • Exposure to and participation in relevant industry bodies like FINRA, FFIEC, SEC, etc
  • Domain knowledge and experience with open source projects
  • Proven track record of success in a fast moving, technical environment
  • Ability to articulate the technical product value proposition and promote product internally and externally
  • Excellent written and verbal communication and presentation skills
  • Solid technical knowledge, ability to explain customer requirements and use cases to engineering teams
  • Success in working in an impactful cross-functional environment
  • Engaged, motivated, with a solid work ethic
  • Ability to work cross-functionally with other teams
33

Marketing Manager m / f Digital Services Resume Examples & Samples

  • You collect and analyze market and competitor data
  • You define requirements on industrial automatization technique for digital services and develop solutions (Industry 4.0, IoT)
  • You translate requirements and solutions in appropriate marketing specifications
  • You communicate closely with other departments, such as Development, Project Management and Validation, and manage the collaboration of experts from these departments
  • You are the interface to application teams from other countries to ensure that communication and roll-out of Digital Services works smoothly
  • You support product application teams in the execution of feasibility studies
  • You coordinate field tests, trainings and workshops with the sales organizations
  • You manage projects from a marketing perspective as “Product Owner” in agile projects
  • You run analyses to identify potential for optimization and to increase the quality of our Digital Services and customer satisfaction as well
34

Senior Marketing Manager, Building Services Resume Examples & Samples

  • Develop and execute the marketing strategy for the assigned vertical markets, advance our company’s presence, market share and profitability of these businesses, support the sales organization in these verticals
  • Develop and execute the marketing strategy for the assigned product portfolios and/or initiatives and develop the commercialization marketing launch plans for new product launches to achieve accelerated awareness and demand generation
  • Market Research and Analysis to Drive Vertical Market Understanding
  • At least 5 years of increasing marketing/product marketing/sales responsibilities
  • B2B and services marketing experience highly desired
  • Previous experience supporting technical portfolios is strongly preferred
  • A proven track record of delivering strong results in a highly matrixed environment
35

Senior Marketing Manager, Converged Services Resume Examples & Samples

  • Brand metrics of: awareness and consideration for the product/service, overall brand consideration for BT
  • Commercial metrics: sales, net adds, customer value (ARPU and lifetime value), NPS
  • Recent experience in a consumer marketing communications role
  • Typically 5+ years marketing communications and brand management experience
  • Able to evidence setting the strategy for and delivering large scale marketing launches and campaigns in a major consumer facing plc business with a broad media channel mix including TV, Radio, OOH, Press, Digital and Social
  • Able to evidence budget accountability in excess of £5m
  • Demonstrable agency management experience – creative and media
  • Experience of working on major new product or brand launches
36

Services Product Marketing Manager Resume Examples & Samples

  • Manages the entire service life cycle from strategic planning to tactical activities
  • Deep knowledge of markets and service offering, back end operations and routes to market
  • Applies broad knowledge of Dell EMC’s service capabilities and competitive environment to identify new growth areas, new technology and emerging trends
  • Specifies market/business requirements for current and future offering by conducting market research supported by on-going visits to customers and non-customers
  • Assist in driving a solution set across cross functional teams through market requirements and positioning
  • Assist in developing and implementing go-to-market plans and works with all organizations to execute to meet short term goal and full potential
  • Integrates and aligns with other functions across the organization, APJ regions and global functions
  • Selects develops & evaluates personnel to ensure the efficient operation of the group
  • Develops and establishes operational policies, processes and programs
  • Addresses problems across functional areas of the business
  • Manages outside vendor relationships
  • 8+ years experience in Product Marketing, preferable Services
  • Strong Leadership Skills
  • Excellent communication skills
  • Strong strategic planning abilities
  • Ability to manage in a matrix environment
  • Understanding of products and their value added to the customer
  • Possesses operational command of the business
  • Cross-Functional capabilities