Innovation Marketing Manager Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the innovation marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

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  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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SO
S O'Hara
Shawn
O'Hara
269 Cole Mountain
Phoenix
AZ
269 Cole Mountain
Phoenix
AZ
Experience Experience
12/2014 – present
Dallas, TX
Senior Innovation Marketing Manager Foodservice
Senior Innovation Marketing Manager Foodservice
12/2014 – present
Dallas, TX
Senior Innovation Marketing Manager Foodservice
12/2014 – present
  • Manage the development of specific concepts through the PepsiCo stage gate process from ideation to concept development and validation
  • Lead the development and execution of PepsiCo's beverage innovation agenda across key national PepsiCo customers
  • Lead development of buzz-worthy, equity-driving innovation to test in strategic incubation customers
  • Lead a broad, cross-functional team to develop the business proposition and financial feasibility for innovation projects
  • Partner with Insights to develop consumer research plans to test new product innovation platforms and identify white space opportunities
  • Partner with R&D and Supply Chain to develop product prototypes
  • Lead the development of a robust F!zz experiential soft drink mixology platform and go to market strategy across various executional formats
10/2010 – 07/2014
Detroit, MI
Technology & Innovation Marketing Manager
Technology & Innovation Marketing Manager
10/2010 – 07/2014
Detroit, MI
Technology & Innovation Marketing Manager
10/2010 – 07/2014
  • Work with product, technology and sales team to create content and marketing assets to highlight new Visa products, services and solutions delivered as APIs on the Visa Developer platform. Amplify the marketing assets through an integrated strategy across multiple channels (e.g., Visa.com, social media, external communities and CRM)
  • Support the creation and execution of a new digital strategy across Visa.com and Visa Developer properties by collaborating with the Visa.com team to evolve the Innovation portfolio presence (includes Visa Developer, The Everywhere Initiative, etc.)
  • Working with many cross-functional teams
  • Develop and deliver the marketing and promotional program for our annual start-up competition, The Everywhere Initiative
  • Coordinate with region Marketing teams (e.g. Latin America, Asia Pacific, Europe, etc.) to share global program strategies, learnings and assets, driving global reach for Visa’s Innovation portfolio
  • Partner closely with product teams to develop shared narratives and positioning for key products and projects that drive the innovation narrative
  • Insights first approach to marketing, working with partner teams throughout Marketing to drive quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community
11/2005 – 06/2010
San Francisco, CA
Europe Innovation Marketing Manager
Europe Innovation Marketing Manager
11/2005 – 06/2010
San Francisco, CA
Europe Innovation Marketing Manager
11/2005 – 06/2010
  • Superlative Execution with Launches - working with key internal teams to deliver flawless consumer and commercial launches on time and within budget
  • You are aPassionate Leaderand love to inspire others around you
  • Meticulous end to end project managementand delivery both within budget and on time
  • Key Product Innovation,working with top class agencies and working on new packaging design, new product concepts and innovative ways to communicate with the target audience
  • You are resilient and will persevere until perfect
  • Educated to Graduate level
  • Partner closely with many cross-functional teams within Marketing (research, analytics, creative, product marketing) and throughout the company (PR/communications, product) to drive execution of our brand objectives and activate the brand
Education Education
Bachelor’s Degree in Marketing
New York University
Bachelor’s Degree in Marketing
Skills Skills
  • A strong storyteller who will partner with internal teams and external agencies to ensure amazingly effective creative execution
  • Design tests, measure impact and learn through a results-driven mindset
  • Build a calendar of marketing moments from start-to-finish, fostering cross-functional efforts to develop joint strategies and plans, develop shared narratives, and coordinate key moments, positioning and campaigns
  • Help guide the innovation strategy and narrative for Facebook in order to achieve our brand objectives
  • Insights first approach to marketing, working with partner teams throughout Marketing to drive quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community
  • Partner closely with many cross-functional teams within Marketing (research, analytics, creative, product marketing) and throughout the company (PR/communications, product) to drive execution of our brand objectives and activate the brand
  • Partner closely with product teams to develop shared narratives and positioning for key products and projects that drive the innovation narrative
  • Be the voice of the consumer in cross functional teams helping translate complex technology into meaningful product experiences
Create a Resume
1

Europe Innovation Marketing Manager Resume Examples & Samples

  • Strong Project Management Skills, running multipleprojects from end to end within budget and on time
  • Key Product Innovation,working with top class agencies and working on new packaging design, new product concepts and innovative ways to communicate with the target audience
  • Superlative Execution with Launches - working with key internal teams to deliver flawless consumer and commercial launches on time and within budget
  • Ambitious, Driven Leader, with the ability to inspire and influence both members of your own team and within the global wider business
  • 7 years Marketing Experience,with a focus onInnovations.You must have a proven record in launching new innovations (both liquid, packaging and brand) into the market place
  • Experience of working within the European markets is a must
  • Meticulous end to end project managementand delivery both within budget and on time
  • You are aPassionate Leaderand love to inspire others around you
  • You love a challenge and don't mind change. You also are comfortable with challenging those around you
  • You are resilient and will persevere until perfect
  • Entrepreneurial:able to make this role your own
  • Educated to Graduate level
2

Senior Innovation Marketing Manager Foodservice Resume Examples & Samples

  • Lead the development and execution of PepsiCo's beverage innovation agenda across key national PepsiCo customers
  • Directly interface with key customer teams, and present out and align with key stakeholders
  • Lead the development of a robust F!zz experiential soft drink mixology platform and go to market strategy across various executional formats
  • Lead development of buzz-worthy, equity-driving innovation to test in strategic incubation customers
  • Partner with Insights to develop consumer research plans to test new product innovation platforms and identify white space opportunities
  • Manage the development of specific concepts through the PepsiCo stage gate process from ideation to concept development and validation
  • Partner with R&D and Supply Chain to develop product prototypes
  • Lead a broad, cross-functional team to develop the business proposition and financial feasibility for innovation projects
  • Monitor marketplace for competitive activity and trend spotting
  • Oversight of 2-3 direct reports
  • Creative thinker and problem solver with a passion for innovation
  • Strong self-motivator, capable of setting an agenda, soliciting alignment and actualizing goals
  • A minimum of 5 years prior experience (if Undergrad degree only) OR 8 years of prior experience (if Advanced degree) in marketing, innovation, strategy, or consumer/customer promotions preferred
  • Excellent multi-tasking, project management and prioritization skills
  • Demonstrated ability to lead cross-functional teams and effectively influence an extended organization
  • Bachelor's degree required; MBA strongly preferred
3

Innovation Marketing Manager Resume Examples & Samples

  • Oversee the Philippines innovation and renovation pipeline for each financial year, marrying brand and portfolio plans with global innovation projects to select the right launches to meet Philippine’s growth ambitions
  • Develop outstanding commercialisation plans for each launch including recommended channel and customer focus, ROS and distribution ambitions, BTL marketing activity and in store sales driver execution
  • Track the performance of key in market launches and pipeline projects as part of the ongoing BPM process against an agreed set of commercial KPIs and course correct where necessary to deliver Ambition
  • Build risk mitigation plans that underpin future NSV delivery from the pipeline. Be a conduit for search and spin ideas to manage performance on a tactical basis when necessary
  • Collaborate with the global innovations team to identify, develop and deliver breakthrough innovation ideas that will transform the scale of the business. This is across mainstream, premium core, mass luxury and HNI segments
  • Significant Innovation and commercial experience. A minimum of 10 years of experience in the drinks industry is preferred
  • A career path which clearly points to significant “business changing accomplishments”
  • Strong capabilities in building and executing scalable marketing plans
  • Strong relationship building and alignment skills. Demonstrated ability to work collaboratively with GM’s, sales and marketing directors
  • Able to reframe and turn possibilities into commercial reality
  • Managing complexity. Demonstrated track record of managing an agenda of multiple priorities, stakeholders and juggling multiple projects and a complex project pipeline
  • Strong drive, delivery and determination. Resilience is Key! The ideal candidate will have a track record of consistently delivering strong performance
  • Strong understanding of consumer and trade customer insights and the ability to convert into highly commercial innovation launch plans
4

Technology & Innovation Marketing Manager Resume Examples & Samples

  • Work with product, technology and sales team to create content and marketing assets to highlight new Visa products, services and solutions delivered as APIs on the Visa Developer platform. Amplify the marketing assets through an integrated strategy across multiple channels (e.g., Visa.com, social media, external communities and CRM)
  • Support the creation and execution of a new digital strategy across Visa.com and Visa Developer properties by collaborating with the Visa.com team to evolve the Innovation portfolio presence (includes Visa Developer, The Everywhere Initiative, etc.)
  • Partner with Corporate Communications to coordinate social media and community amplification that drives meaningful dialogue across key audiences
  • Develop and deliver the marketing and promotional program for our annual start-up competition, The Everywhere Initiative
  • Help to scale a new global CRM program for Visa Developer by partnering with key Visa stakeholders on the production, deployment, and reporting. Evolve the CRM touch plans to meet the changing needs of the business, audiences, and objectives. Analyze performance & data, and develop recommendations for improvement and progress
  • Key liaison with the Salesforce, marketing operations, analytics, and technology teams to ensure marketing & product activities enable digital integration across owned and paid channels
  • Coordinate with region Marketing teams (e.g. Latin America, Asia Pacific, Europe, etc.) to share global program strategies, learnings and assets, driving global reach for Visa’s Innovation portfolio
  • 3+ years of B2B and / or digital marketing
  • Experience with marketing automation and building email programs
  • Creative eye and ability to manage creative agencies and talent
  • Strong writing skills. Ability to research, write and edit Visa content
  • Ability to manage multiple priorities in a fast-paced environment; work collaboratively with cross-functional teams; ensure high quality deliverables
  • Self-motivated and ability to work autonomously as well as collaboratively
  • Creativity and a passion for innovation
  • An understanding of payments landscape is a plus
  • B.A. degree in Marketing, Business or Communications, or equivalent experience
5

Middle Market Entrepreneurship Innovation Marketing Manager Resume Examples & Samples

  • Proven managerial, leadership and stakeholder management skills are desirable
  • 5 - 10 years’ experience in a professional services or B2B environment
  • Tertiary qualifications in Marketing or related discipline. Postgraduate qualifications will be advantageous
  • Ability to work successfully as part of a team and to work with multiple stakeholders at all levels
  • Excellent written and verbal communication skills as well as negotiation skills
  • Experience in business planning, reporting and budget management
6

Mobility Innovation Marketing Manager Resume Examples & Samples

  • Develops, maintains and represents strategic perspective on transportation ecosystems, experiences and opportunity landscape
  • Quantifies, articulates and drives new business opportunity levering primary, secondary research and user-centered design practices
  • Develops an expert perspective on multimodal transportation, journey planning and urban transportation solutions
  • Works with a high level of comfort in flat organizations, and in close partnership with cross-functional colleagues
7

Mobility Innovation Marketing Manager Resume Examples & Samples

  • 3+ years of work experience in finance, strategic planning, product management or marketing
  • 3+ years of work experience leading cross-functional teams
  • Highly effective communicator, with ability to interact with senior management
  • Master’s degree in Business and/or Engineering
  • Experience in designing transportation solutions
  • Project management skillset
  • Experience in creating and communicating new business model opportunities
  • Experience and understanding of the venture community and startup ecosystem
  • Well-versed in the importance of continuous improvement
8

Technology & Innovation Marketing Manager Resume Examples & Samples

  • Help guide the innovation strategy and narrative for Facebook in order to achieve our brand objectives
  • Insights first approach to marketing, working with partner teams throughout Marketing to drive quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community
  • Build a calendar of marketing moments from start-to-finish, fostering cross-functional efforts to develop joint strategies and plans, develop shared narratives, and coordinate key moments, positioning and campaigns
  • A strong storyteller who will partner with internal teams and external agencies to ensure amazingly effective creative execution
  • Partner closely with many cross-functional teams within Marketing (research, analytics, creative, product marketing) and throughout the company (PR/communications, product) to drive execution of our brand objectives and activate the brand
  • Partner closely with product teams to develop shared narratives and positioning for key products and projects that drive the innovation narrative
  • Be the voice of the consumer in cross functional teams helping translate complex technology into meaningful product experiences
  • 5+ years professional experience in brand or product marketing in the consumer technology sector
  • Ability to drive initiatives at both a strategic and executional level
  • Sees ambiguity as opportunity
  • Working with many cross-functional teams
  • Experience working with quantitative analytical teams
  • Experience managing the marketing communications process, from research and insight to execution and optimization in-market