Innovation Marketing Manager Job Description
Innovation marketing manager
provides business insights from both the existing syndicated data sources (Nielsen) and other data sources to drive the business forward.
Innovation Marketing Manager Duties & Responsibilities
To write an effective innovation marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included innovation marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Experience with new product development in the industrials space, ideally with exposure to both the commercial and technology development functions
Analyze product and category data and information to support the development of a 2-5 year innovation pipeline
Leads consumer research to define customer targets and marketing mix
Create digital marketing assets (online ads, emails, websites, graphics, memes, ) for internal and external email lists, blogs, affiliates, paid search, and social media marketing
Be a “best practices” resource for digital tactics and direct-response marketing, keeping abreast of emerging technologies and online/social/email successes
Create and develop mid to long-term innovation plans for new products across our key megabrands and OTC Need States
Partner with Global Strategic Insights team, Global and Regional marketing leadership, R&D, and Business Development to develop, screen and validate new product opportunities
Leverage both internal and external development avenues to maximize commercialization pathways and gain access to best in class products that will accelerate our growth plans
For J&J’s highest priority global innovation projects, serve as point person to consult with and provide overall strategic alignment and commercial feedback to key stakeholders
Create and build global innovation pipelines for OTC Need States
Innovation Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Innovation Marketing Manager
List any licenses or certifications required by the position: IAB
Education for Innovation Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the innovation marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Business, Communications, Education, Business/Administration, Design, Engineering, Management, Communication
Skills for Innovation Marketing Manager
Desired skills for innovation marketing manager include:
Channel to be able to assess marketing plan fit to local requirements
Cisco’s technologies
Customers’ challenges
Markets
“Challenger Selling” methodology
Nielsen/IRI DBs
Financial planning
Forecasting assortment planning and inventory management
Marketing vehicles and marketing fundamentals
Word
Desired experience for innovation marketing manager includes:
Experience with InDesign preferred but not required
Experience with events and experiential marketing a plus
Candidate should have a minimum of 3 years experience in digital/integrated marketing or other highly relevant field
Develop real connectivity/mobility solutions across the core business and emerging opportunities
Minimum 3-5 plus years’ experience delivering mobility/connectivity solutions
Experience leading Voice of Customer input into the development and integration of mobility solutions, preferred
Innovation Marketing Manager Examples
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Innovation Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of innovation marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for innovation marketing manager
- Deliver regular executive updates to stakeholders
- Manages concept initiatives against operating plans and budgets
- Manages cross functional teams to deliver integrated launch programs for initiatives, including product direction, marketing plans, equipment solutions, store operations and supply chain requirements
- Develops and manages initiative business plans
- Provides input into the strategic plan for their initiatives
- Bachelor’s degree in business, marketing, finance, chemistry, or engineering
- Three years’ experience with at least two years in a marketing research or an innovation role in a chemical or a B2B manufacturing business
- Bachelor’s degree in chemistry or chemical engineering with experience in marketing
- Experience developing financial models, including discounted cash flow modeling, IRR, and NPV
- Experience leading projects and working in multi-disciplinary teams
Qualifications for innovation marketing manager
- Experience with agency management and leading cross functional teams
- A minimum of 5 years prior Marketing experience (if undergrad degree only) OR 2 year of prior Marketing experience (if Advanced Degree)
- An understanding of how consumer insights drive the development of effective innovation concepts
- Demonstrated ability to develop relationships with cross-functionals and/or agency partners and work collaboratively
- A minimum of 5 years of relevant product experience required
- Track record of translating customer insights into a new product or solution that created value required
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Innovation Marketing Manager Job Description
Job Description Example
Our growing company is looking for an innovation marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for innovation marketing manager
- Assisting with monthly LT innovation reviews
- Owning the innovation 1-pager update and distribution process
- Partnering with base team to deliver on business objectives
- Partner with Global Strategic Insights team, Global and Regional marketing leadership, R&D, and Business Development to develop, screen and validate new product
- Lead the strategic management of our innovation pipeline scorecards and prioritization decisions at the highest levels of the organization
- Lead cross-functional teams comfortably into new strategic directions based on sound data and business rationale
- Have experience in driving results in senior leadership meetings and presentations
- Create with GFO and Finance partners robust financial models that are risk adjusted, adaptable and easy to understand
- Work with R&D & GFO partners to develop clear clinical and business proof points to demonstrate future potential of investment asset
- Development of Global Marketing & Positioning concepts for OEM partners
Qualifications for innovation marketing manager
- Experience in products and solutions designed to reduce surgical site infection required
- Work with Brands, Regions and Finance partners to track and understand quarterly shifts in A&P spend, from paid media to in-store promotional material and post-purchase loyalty programs
- Track A&P mix allocations against guidelines and report on gaps
- Monitor performance of key new product innovations
- Analyze market trends of key sub-category / regional combinations
- BA with 5 years (min) experience, preferably in Brand Finance or Consulting
3
Innovation Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for an innovation marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for innovation marketing manager
- Analyze the consumer market by identifying trends to develop new and creative product / communication strategies
- Support downstream departments to optimize the innovation process and develop product innovations that meet consumer needs
- Administer and keep the agreed budgets and allocate budget to relevant activities
- Agree and commit Brand & Marketing tools and activities in cooperation with Global Brand Marketing EU
- Mobile Strategic Planning
- App Product Management
- App Development Management
- Mobile Acquisition and Retention
- Third party relations
- Be our Innovation Thought leader- builds strategies based on thoughtful consumer and category insights through competitive and market analysis and a deep understanding of emerging food and behavior trends
Qualifications for innovation marketing manager
- 3-6 years of experience developing sponsorship programs across digital and TV
- Strong desire to work
- Work collaboratively with internal and external/agency partners to insure brand campaign consistency in strategic foundation, tone, feature priorities, Corporate Identity guidelines, look/feel
- MBA or 3+ years of experience in Marketing at a CPG or similar company
- Exceptional strategic thinking, Drive for Results, Thrives in Ambiguity, Creative problem solver, Optimistic leader, Entrepreneurial
- Proven ability to interact with senior level management across functions
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Innovation Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of innovation marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for innovation marketing manager
- Be an ambassador for Innovation across clients and markets and the business – including C&M teams, brand, CR and sponsorships
- Manage the assessment and prioritization of existing and proposed innovation opportunities for all retail brands
- Collaborate with cross functional partners to establish product profile, consumer research, success hurdles, internal status updates and launch recommendation
- Identify and lead execution of ideation activities
- Responsible for developing innovation objectives and strategies, and the innovation pipeline for key categories
- Leads the new product process and innovation platforms for key categories, including planning and participating in brainstorming sessions, participate in platform insight development including
- Develops and commercializes new products based on consumer insights and clearly identified product strategy
- Oversees on-going analytical support to innovation initiatives in areas of key performance indicators (KPIs), such as competitive analysis of segment competitors, critical trend analysis, and syndicated research review
- Commercializes advertising and promotional programs including fully integrated consumer communications, coupon and consumer promotions related to new product launches
- Responsible for Innovation team budget and forecasts, and primary point of contact for S&OP process
Qualifications for innovation marketing manager
- BA/BS Degree in Business with focus / concentration in Marketing
- MBA strongly preferred due to the business complexity and strategic focus of the position
- Identify and understand business needs and turn them into a technology roadmap
- Work in “White Space” and pursue curiosity to continually drive projects forward with a solution-oriented approach
- Build and leverage relationships with cross-functional partners and indirect reports and/or contractors
- Project manage flawlessly with exceptional attention to detail and ability to prioritize work, influence and collaborate cross-functionally
5
Innovation Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of innovation marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for innovation marketing manager
- Develops innovation platforms and long-range innovation plan across categories and gains alignment with executive leadership
- Conducts situation analyses, market sizing, financial analysis, and manages projects through stage-gate process
- Launching features to help customers more easily browse and find inspiration for their home
- Design and execution of campaign briefs
- Prepares campaign reports highlighting results, and identifying areas for improvement
- Support the core Innovation team with ad-hoc internal communications - advising on best practice and drafting content
- Develop an awareness of Innovation market trends identifying potential opportunities for speakers, seminars, collaborations and the creation of insight for clients
- Be an active member of the core Innovation team, working closely with the marketing manager for innovation providing guidance and support on delivery
- Build awareness of the approach to Innovation by other member firms and link into the Global innovation team for insight
- 5+ years’ experience in product management and/or product marketing
Qualifications for innovation marketing manager
- Strategic capabilities coupled with good analytical skill
- Ability to influence at all levels, including executive leaders global, regionally and in-country
- Experience of successfully leading virtual teams with the ability to work collaboratively across regions
- Facilitate content and sharing of best practise across the Global content hub model
- The ability to strategically contribute and manage in a cross-functional team environment with excellent organizational, interpersonal and communication skills (written and verbal)
- Be innovative and drive a culture of innovation across the team, encourage risk taking and accountability