Marketing Manager, Innovation Job Description
Marketing manager, innovation
provides analytical and quantitative secondary research support to the business by accessing, verifying and organizing market trend, competitive intelligence and sales data using a variety of sources such as Data Warehouse, Nielsen and IRI syndicated data.
Marketing Manager, Innovation Duties & Responsibilities
To write an effective marketing manager, innovation job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, innovation job description templates that you can modify and use.
Sample responsibilities for this position include:
External discovery - Track, research, and discover new payment technologies and new payment environments
Monitor competitive developments and activities within digital payments
Develop, own and evolve an approach for ongoing marketing organization briefings on digital payment developments in order to build team capability to meet these new challenges
Internal Discovery - Work across Marketing and Product to track new payment initiatives being developed driving integration and leverage across the department
Partner with US and other regional markets on key cardless initiatives to enable testing and rollout of digital brand experiences in market
Partner with Product and US Marketing as the Brand Experience SME to develop unique payment experiences within retail
Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging and product lifecycle
Responsible for identifying key consumer insights and learnings from great connectivity/mobility companies
Develops and manages category strategies
Assists in the development of multi-year operating and marketing plans
Marketing Manager, Innovation Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Manager, Innovation
List any licenses or certifications required by the position: IAB
Education for Marketing Manager, Innovation
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, innovation job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Business, Communications, Education, Business/Administration, Design, Engineering, Management, Communication
Skills for Marketing Manager, Innovation
Desired skills for marketing manager, innovation include:
Analytical expertise
Be familiar with syndicated data sources and internal data sources
Marketing fundamentals
Business and trade economics and processes to make informed decisions that result in maximizing profitability
How the business works
Microsoft Office Suite
Retail and foodservice markets and taking initiative on being informed of the latest developments
Web analytical tools to monitor and report on social media activity
Nielsen/IRI DBs
Financial planning
Desired experience for marketing manager, innovation includes:
Candidate should have 5-6 years experience in digital/integrated marketing or other highly relevant field
Candidate must be a self-starter and able to work in a fast paced environment and handle multiple projects daily
You love a challenge and don't mind change
Personal interest in new technology and new media
Excellent organizational skills and adherence to deliverable timelines/deadlines
Outstanding communication skills in order to convey complex concepts to a broad audience
Marketing Manager, Innovation Examples
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Marketing Manager, Innovation Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing manager, innovation. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, innovation
- Building a deep understanding of the Home & Furniture customer
- Driving special initiatives from inception to execution, operating at a strategic tactical level
- Conceive, execute and report against programs to drive New to Store customers (including Prime members) and incentivize repeat purchase
- Invent brand new services, tools and product categories that customers will love
- Work in partnership with our vendors to create inspirational marketing campaigns that appeal to our customers
- Lead project teams focused on execution of program initiatives
- Work collaboratively across the Blue Box to with newly created COEs to identify new opportunities that drive scale across business units, optimize business processes, and increase customer engagement and satisfaction
- Create and maintain a feature roadmap for the CMS organization and socialize across key teams to manage prioritization
- Understand current and future solutions for process improvement to support marketing execution
- Understand complex technical terminology and communicate directly with technical teams, and then translate solutions back to non-technical partners
Qualifications for marketing manager, innovation
- Be a self-starter, & have the ability to take responsibility for key program/study 'milestones' with minimal supervision
- Should be a team player with strong writing and presentation skills, creative ideas, and project management experience
- Progressive experience in product and brand management 5-7 years
- A BA/BSC degree is required
- Ideally, switch experience in a major OTC category/brand
- Demonstrated expertise and successful track record in leading cross-functional teams in a matrix environment
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Marketing Manager, Innovation Job Description
Job Description Example
Our company is looking for a marketing manager, innovation. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, innovation
- Business judgment and understanding of major business drivers
- Design marketing campaigns and tactics that complement the best of digital, print, and events into a single experience journey
- Design and deliver campaigns to accelerate the business results of existing initiatives
- Lead digital development projects in partnership with Operations and Enterprise Services (IT) within web, mobile, email, and statement channels
- Deploy new services, measure success against business objectives, and identify continuous improvements
- Acquire and share evolving marketing trends and new capabilities in enhancing future campaigns to drive market differentiation
- Leading cross-functional teams through the innovation stage-gate process, driving to new item commercialization
- Owning packaging development and execution for new items
- Leading innovation launch plan development and execution
- Tracking in-market performance
Qualifications for marketing manager, innovation
- Proven ability to operative effectively in complex, matrix environments
- Domestic travel is required up to 40% of the timeMarketing
- A minimum of 5 years of relevant orthopedic product experience required
- Demonstrated ability to develop new solutions and lead technology transformation required
- Demonstrated ability to collaborate across multiple stakeholder groups with strong problem solving & decision making skills required
- Experience in joint reconstruction, trauma, or spine medical device required
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Marketing Manager, Innovation Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager, innovation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, innovation
- Participate in the coordination of activities essential to Customer HQ Sales planning process, including ensuring new products are appropriately represented in all internal & external communication efforts, Developing sales materials and sell sheets for new items, system needs (new upcs/codes
- Participates in building and promoting strong relationships within brand, channels and sales community, including facilitation of regular collaborative meetings with Brand Marketing and Channels teams
- Execution of Marketing Communication concepts for EU Customers
- Design B2C communication in our B2B world
- Gain expertise regarding online communication trends (SEO, Affiliate Marketing, New Media, one-2-one communication, Blogger dialog, Crowd communication, Social Media)
- Work closely with the consumer insight department to identify marketing opportunities and consumer requirements
- Gather insights via research / data-mining (socio economic, consumer behavior, consumer journey)
- Detect customer needs and implement consumer ideas into the innovation process
- Defining market, competitor's share, strengths and weaknesses
- Provide information by collecting, analyzing, and summarizing data within internal / external network and integrate competitive benchmarking information into marketing and selling programs
Qualifications for marketing manager, innovation
- Should be a team player with strong writing, presentation, and communication skills
- Self-starter, able to set and meet own deadlines and keep managers appraised as required
- Strong interpersonal skills, able to build relationships in a highly matrixed environment
- Proven problem solving capabilities, offering alternatives and identifying risks / opportunities
- Demonstrated ability to synthesize large amounts of data into meaningful conclusions
- Ability to explain objectives, goals and variances to both financial and non-financial leaders
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Marketing Manager, Innovation Job Description
Job Description Example
Our company is looking for a marketing manager, innovation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, innovation
- Manages project DME (marketing expenditure) / budget
- Track and report monthly innovation goals and objectives
- Contribute to a culture of innovation and idea building across the snacking and protein category- continue to build expertise through market visits, data analysis, meetings with local teams, retailer meetings, etc
- Working collaboratively across the Blue Box to with COEs to identify and develop new marketing capability opportunities that drive scale across business units, optimize business processes, and increase customer engagement and satisfaction
- Working in “White Space” and contributing strategic insights & forward thinking ideas to evolve the marketing innovation and long-term technology strategy, including assessing start-ups and/or other interesting marketing technology
- Creating and maintaining a feature roadmap for the CMS organization and socialize across key teams to manage prioritization
- Building and leveraging relationships with cross-functional partners to influence the right outcomes
- Ability to project manage flawlessly with exceptional attention to detail and ability to prioritize work, negotiate and collaborate cross-functionally
- Communicating complex topics clearly in a polished and confident manner across multiple stakeholders
- Tech project experience a must
Qualifications for marketing manager, innovation
- Project and timeline management skills
- Significant Innovation and commercial experience
- Strong drive, delivery and determination
- Project Development - Develops or contributes to the development of capital projects to fund I/T investments
- 5-8 years of demonstrated experience in a digital marketing OR innovation role with demonstrated strategic marketing and analytics
- BA/BS Degree in Marketing (OR)
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Marketing Manager, Innovation Job Description
Job Description Example
Our company is looking for a marketing manager, innovation. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, innovation
- Leads direct reports in the above brand/product related business- building programs
- Assist in the development of marketing programs (national/regional promotions, public relations, package development, advertising, ) to deliver against annual volume & profit targets
- Develop and manage holistic enterprise innovation roadmap, encompassing work from multiple cross-functional teams
- Demonstrate passion and excitement for serving customers
- Clear, concise & persuasive written & oral communication to all multi-functional partners to ensure alignment and accurate execution of key initiatives
- Creation of engagement tools
- Manage outside vendor (agencies) relationships efficiently
- Quant and Qual consumer research at different stages of brand ideation and development
- Successfully communicate and work with a large number of key internal groups across the organization on a regular basis
- Communicate on a regular basis with the Marketing Director, ensuring strategy and projects are on track, gaining support and guidance
Qualifications for marketing manager, innovation
- Manage effectively through ambiguity and evolving strategies while maintaining a customer focus
- Communicate complex topics clearly in a polished and confident manner across multiple stakeholders
- Master's degree in Chemistry/Biology/Biochemistry related field with a minimum five (5) years related experience and/or equivalent combination of education and experience
- Understanding of Immunoassay diagnostic manufacturing principals and technologies
- Proven experience in product/marketing management
- Comprehensive knowledge of IVD and diagnostic products & markets