Geographic Marketing Manager Resume Samples

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JH
J Hand
Jonathan
Hand
4205 Rachael Estate
New York
NY
+1 (555) 531 9913
4205 Rachael Estate
New York
NY
Phone
p +1 (555) 531 9913
Experience Experience
01/2016 present
Detroit, MI
Geographic Marketing Manager Assistant Director
Detroit, MI
Geographic Marketing Manager Assistant Director
01/2016 present
Detroit, MI
Geographic Marketing Manager Assistant Director
01/2016 present
  • Works closely with the Central West Market Segment Leader (MSL), Health Care Sector Leader and the Region Go-to-Market Programs leader to understand focus accounts, client issues and growth targets and develop the annual marketing plan for the market segments
  • Serves as an advisor and single point of contact to the MSL, Health Care leader and Minneapolis and Milwaukee Office Managing Partners all things BMC-related
  • In consultation with relevant leadership, develops marketing strategies that support the go-to-market priorities for the market segment
  • Identifies, evaluates and implements marketing opportunities across the full marketing mix including sponsorships, speaking engagements, hosted events, collateral and PR/social media that align with market segment sector goals
  • Serves as a resource for thought leadership research and identification for account teams
  • Teams with BMC colleagues on execution of internal and external communications
  • Provides feedback on program effectiveness and results following consultation with the MSL
10/2008 08/2015
San Francisco, CA
Geographic Marketing Manager
San Francisco, CA
Geographic Marketing Manager
10/2008 08/2015
San Francisco, CA
Geographic Marketing Manager
10/2008 08/2015
  • Provide feedback on program effectiveness and results following consultation with key stakeholders
  • Provide local support and insights for industry or service line events occurring in the Detroit and Chicago markets
  • Serve as a Marketing advisor on local Diversity and Inclusion, Professional Women’s Network (PWN) and alumni events
  • Understand focus accounts, client issues and growth targets in order to develop and execute the Detroit, Chicago and Automotive and Transportation marketing strategy, plan and budget in alignment with Regional, industry and local office priorities
  • Create and/or enhance relationships for with community organizations, industry/business associations, media and other strategic stakeholders
  • Identify, plan and implement signature sponsorship opportunities to enhance EY’s brand in the local market
  • Support PPED non-profit board placement efforts and help evaluate OMP contributions opportunities
11/2001 05/2008
New York, NY
Geographic Marketing Manager
New York, NY
Geographic Marketing Manager
11/2001 05/2008
New York, NY
Geographic Marketing Manager
11/2001 05/2008
  • Team with BMC colleagues on execution of internal and external communications
  • Serve as an advisor and primary BMC resource for the Detroit and Chicago OMPs, as well as the Automotive and Transportation market segment leader
  • Develops and tracks budget and overall BMC calendar for the market segment
  • Tracks and reports results of execution to Region BMC leader
  • Work in conjunction with the Brand, Marketing and Communications and market segment leaders to create marketing initiatives that align with market priorities to achieve business results, through developing the marketing strategy, managing/collaborating on the marketing budget, and tracking the return on investment (ROI) of marketing activity
  • Serve as a strategic marketing advisor to the market segment leaders by identifying opportunities to strengthen brand awareness and highlight thought leadership through speaking opportunities, sponsorships, firm-hosted events, networks and community/civic relationships
  • Oversee all events, mailings, newsletters and sponsorships, and confirm that they align with the overall Region strategy
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Georgia Southern University
Bachelor’s Degree in Marketing
Skills Skills
  • Considerable experience in B2B marketing and/or professional services
  • Excellent communication skills, both written and oral, and strong executive presence
  • Show initiative, coupled with accuracy and attention to detail; demonstrate reliability
  • Excellent project management skills and ability to coordinate multiple projects and initiatives at one time
  • Excellent written and verbal communication skills
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across market segments and geographies regionally
  • Ability to work both independently and within teams, operating in a virtual, broad-based team environment
  • Ability to influence and develop trusted business relationships with senior executives, clients and colleagues
  • Ability to coordinate multiple programs and/or events at one time
  • Present as an executive team player and be comfortable working collaboratively, virtually and independently
Create a Resume
1

Geographic Marketing Manager Assistant Director Resume Examples & Samples

  • Works closely with the Central West Market Segment Leader (MSL), Health Care Sector Leader and the Region Go-to-Market Programs leader to understand focus accounts, client issues and growth targets and develop the annual marketing plan for the market segments
  • Serves as an advisor and single point of contact to the MSL, Health Care leader and Minneapolis and Milwaukee Office Managing Partners all things BMC-related
  • In consultation with relevant leadership, develops marketing strategies that support the go-to-market priorities for the market segment
  • Identifies, evaluates and implements marketing opportunities across the full marketing mix including sponsorships, speaking engagements, hosted events, collateral and PR/social media that align with market segment sector goals
  • Serves as a resource for thought leadership research and identification for account teams
  • Teams with BMC colleagues on execution of internal and external communications
  • Provides feedback on program effectiveness and results following consultation with the MSL
  • Develops and tracks budget and overall BMC calendar for the market segment
  • Tracks and reports results of execution to Region BMC leader
  • Maintains understanding of firm direct-to-client lists and directs account team to appropriate marketing lists
  • Champions EY contact database (InterAction) for list development and ensures event activities are recorded appropriately
  • Maintains understanding of firm business relationship compliance requirements for sponsorships and external communications
  • Demonstrated marketing and communications expertise in a professional services environment, including prior experience executing events, sponsorships, communication programs, and strategic marketing planning
  • Excellent communication skills, both written and oral, and strong executive presence
  • Excellent project management skills and ability to coordinate multiple projects and initiatives at one time
  • Ability to work both independently and within teams, operating in a virtual, broad-based team environment
2

Geographic Marketing Manager Assistant Director Resume Examples & Samples

  • Work in conjunction with the Brand, Marketing and Communications and market segment leaders to create marketing initiatives that align with market priorities to achieve business results, through developing the marketing strategy, managing/collaborating on the marketing budget, and tracking the return on investment (ROI) of marketing activity
  • Oversee all events, mailings, newsletters and sponsorships, and confirm that they align with the overall Region strategy
  • Work with Brand & External Communications to create/leverage digital advertising , branding and leverage social media
  • Work with our West Brand and External Communications team to address any media/PR needs for the specific market segment(s)
  • Develop a strategic and tactical marketing plan that defines programs and initiatives to be executed and measured in each market segment
  • Understands market segment needs and partners with BMC team members, Business Development and Market Leadership to target, customize and deploy strategic relationship building and thought leadership campaigns (internally and externally)
  • Understand and effectively use EY technology, including CRM systems and eDistribution tools, to support marketing programs, track involvement and communicate consistently with both internal and external audiences
  • Participate in market research projects as required
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across market segments and geographies regionally
  • Present as an executive team player and be comfortable working collaboratively, virtually and independently
  • Demonstrate excellent communication skills, networking experience and ability to work with people at all levels within the organization, including regional and global leadership
  • Project-manages and leads other team members including meeting planners, graphic designers, executive assistants, and various other groups
  • Approximately 8-10 years marketing and program management or equivalent experience
  • A bachelor's degree in Marketing, Communications, Business Administration or equivalent experience
  • Proven ability to manage/coordinate multiple projects and initiative concurrently
  • Confident executive presence
3

Geographic Marketing Manager Assistant Director Resume Examples & Samples

  • Oversees planning and execution of all aspects of year-round EOY program, encompassing a large geographic area
  • Owns the external relationships key to the coordination of the EOY program. Responsible for all communications, meetings, receptions and other events for both EOY and Strategic Growth Forum
  • Also owns the execution of local activities related to the Entrepreneurial Winning Women program and the Accelerating Entrepreneurs program
  • Initiates all sales and marketing activities related to regional EOY sponsor retention and new sponsor recruitment, including identifying new sponsor prospects, maintaining contact with existing sponsors, creating EY and sponsor target lists, and sponsor benefit offerings. Takes the lead in closing new sponsorship opportunities
  • Manages, tracks and monitors EOY expenditures to operate within approved guidelines and monitor return on investment
  • Project-manages and leads other team members (ie. M&ES, BSC and various other groups) with vendor and venue selection and other program logistical needs, including staffing receptions and other external marketing events to ensure their success
  • Identifies prospective nominees for the EOY program and ensures timely submission of applications
  • Educates and facilitates training sessions prior to the on-site interview process with new sponsor executives to understand the unique culture of EOY (e.g. no sales activities)
  • Identifies and confirms the regional EOY judging panel which consists of CEOs and local business leaders
  • Leads an orientation/training session consisting of the judging criteria, timeframe, roles and responsibilities for the regional judging panel
  • Develops the marketing plan to execute appropriate follow-up process with key targets. Defines needs and business opportunities – including assignment of relationship owners, follow-up for events, thought leadership distribution, EOY online community, and EOY alumni events
  • Works closely with EOY Director to manage an agreed-upon budget, including securing EOY sponsor revenue and attendance to the annual awards Gala
  • Manages and tracks best practices and processes for replication of high-quality and consistent programming for future programs
  • Teams with other program leaders throughout US, Americas and Global to deliver quality programming and identify strategic/targeted engagement
  • Identifies opportunities to strengthen brand awareness and thought leadership through speaking opportunities, sponsorships, firm-hosted events, PR and social media initiatives, networks and community/civic relationships
  • Works with the sub-area communications leader to drive firm-approved messaging, brand management, community engagement, events and sponsorship at the local level
  • Develops all marketing materials for the year-round EOY program
  • Strategic marketing background that demonstrates a high level of understanding and application of marketing principles and full lifecycle program/event management
  • Provides guidance to team members, including leadership
  • Duties are generally varied in scope and are complex. Seeks input on decisions when appropriate from the sub-area communications leader or the Strategic Growth Market sub-area leader
  • Ability to coordinate multiple programs and/or events at one time
  • Strong organizational skills are required to be able to work independently and meet tight deadlines
  • Strong executive presence and interpersonal skills to interact effectively with C-level executives and business leaders and their teams
4

Geographic Marketing Manager Resume Examples & Samples

  • Serve as an advisor and primary BMC resource for the Detroit and Chicago OMPs, as well as the Automotive and Transportation market segment leader
  • Understand focus accounts, client issues and growth targets in order to develop and execute the Detroit, Chicago and Automotive and Transportation marketing strategy, plan and budget in alignment with Regional, industry and local office priorities
  • Identify, evaluate and implement marketing opportunities across the full marketing mix including sponsorships, speaking engagements, EY-hosted client roundtable sessions, thought leadership, digital marketing and PR/social media that align with office or sector goals
  • Identify, plan and implement signature sponsorship opportunities to enhance EY’s brand in the local market
  • Create and/or enhance relationships for with community organizations, industry/business associations, media and other strategic stakeholders
  • Support PPED non-profit board placement efforts and help evaluate OMP contributions opportunities
  • Serve as a Marketing advisor on local Diversity and Inclusion, Professional Women’s Network (PWN) and alumni events
  • Provide local support and insights for industry or service line events occurring in the Detroit and Chicago markets
  • Team with BMC colleagues on execution of internal and external communications
  • Provide feedback on program effectiveness and results following consultation with key stakeholders
  • Maintain understanding of firm business relationship compliance requirements for sponsorships and external communications
  • Demonstrated marketing and communications expertise in a professional services environment, including prior experience executing events, sponsorships, communication programs and strategic marketing planning
  • Ability to influence and develop trusted business relationships with senior executives, clients and colleagues
  • Ability to work both independently and within teams, operating in a virtual, broad-based team
  • Ability to coordinate multiple programs and events simultaneously
  • Strong organizational skills required; ability to work independently and meet tight deadlines
  • Strong executive presence and interpersonal skills; ability to interact effectively with executives and business leaders and their teams
  • Approximately 10-12 years marketing and program management or equivalent experience. Experience in professional services environment preferred
  • Bachelor's Degree, or equivalent work experience