Wholesale Marketing Manager Resume Samples

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OS
O Schowalter
Ona
Schowalter
2736 Betsy Mountain
Detroit
MI
2736 Betsy Mountain
Detroit
MI
Experience Experience
06/2016 – present
Chicago, IL
Senior Wholesale Marketing Manager Timberland
Senior Wholesale Marketing Manager Timberland
06/2016 – present
Chicago, IL
Senior Wholesale Marketing Manager Timberland
06/2016 – present
  • Perform manage the regional CMM: set objectives, be a role model and draw individual developing plans
  • Work closely with the Retail Marketing Manager and VM Manager EMEA to align objectives and GTM plans and meet regional targets
  • Manage regional budget: support local CMMs in the local expense and accrual management. Ensure budget control and optimization
  • Willing to travel 20%
  • Track and report results to capture learning of any marketing activities and report at the end of every season
  • Brief bespoke assets to help regional sell in and sell thru to support local strategic accounts
  • Fluent in English
11/2009 – 03/2016
Philadelphia, PA
Senior Wholesale Marketing Manager
Senior Wholesale Marketing Manager
11/2009 – 03/2016
Philadelphia, PA
Senior Wholesale Marketing Manager
11/2009 – 03/2016
  • Establish close relationship with Brand Management and Sales teams
  • Project management and implementation
  • Develop seasonal WHS marketing campaigns for all brands
  • Creative and analytical thinking
  • Deep knowledge of retail marketing strategies
  • Creation of seasonal marketing packages for WHS
  • Understand retail business
02/2007 – 08/2009
Philadelphia, PA
Wholesale Marketing Manager
Wholesale Marketing Manager
02/2007 – 08/2009
Philadelphia, PA
Wholesale Marketing Manager
02/2007 – 08/2009
  • Collaborate with Marketing Director on annual planning, implementation and reporting on co-op investments
  • Help define project scope and schedule with Wholesale Marketing Director and Team Members and ensure proper prioritization within the Marketing Group
  • Create and analyze monthly reports detailing all Crocs US Wholesale Field Marketing Programs
  • Significant business-to-business marketing, specifically marketing to the C-suite
  • Seasonal planning for marketing in collaboration with accounts, creative and product teams
  • Responsible for US Wholesale store visits; planning, execution, and post mortem
  • Oversee conception and execution of all regional marketing events
Education Education
Bachelor’s Degree in Marketing
Loyola University Chicago
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent leadership and interpersonal skills. Ability to effectively communicate at all levels of organization
  • Demonstrated ability to develop and maintain professional relationships with key business partners and customers positively impacting business growth
  • Proven ability to be effective with customer and account presentations and negotiate
  • Proficient in Microsoft Office
  • Strong business acumen in the wholesale and/ or footwear industry
  • Ability to analyze data and make sound decision
  • Strong work ethic and high level of enthusiasm for the dynamic environment
  • Ability to travel 35%
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1

Wholesale Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in marketing communications or similar
  • Requires 5-7 years marketing experience. Relevant wholesale experience a plus
  • Proven collaboration skills
  • Proficient communication skills both verbal and written with presentation experience
  • Proficient understanding of budgeting
  • Proven detail and organizational skills
  • Retail experience a plus
  • Ability to work in a fast paced, rapidly changing environment
2

Industry, Wholesale Marketing Manager Resume Examples & Samples

  • Work closely with our Centers of Excellence to execute the marketing plans and strategies, including targeted advertising, events, marketing communications, etc
  • Help establish SunTrust and/or SunTrust Robinson Humphrey as a leader among its peers in specific industries, and a banking partner that can help business clients realize smart growth
  • Gather, understand and monitor the competitive landscape and general industry information and communicate related news and positioning
  • Recommend resource enhancements that can be made, based on research or input from Business Partners
  • Develop and foster relationships with internal and external partners
3

Wholesale Marketing Manager Resume Examples & Samples

  • Partner with the Marketing Director on the strategic conceptualization and execution of wholesale marketing programs at the store level throughout the United States
  • Collaborate with Marketing Director on annual planning, implementation and reporting on co-op investments
  • Work with partners across different functions to ensure we deliver a consistent and integrated branded experience and message across all platforms and mediums
  • Own on-line strategy for all E-commerce channel partners
  • Monitor project timelines, create briefs and manage asset for E-commerce content, paid social, social, paid digital media campaign assets and digital-based projects
  • Responsible for US Wholesale store visits; planning, execution, and post mortem
  • Ensure fixture, graphic, and POP placement compliance.Place and track orders to Field Merchandisers and wholesale accounts
  • Oversee conception and execution of all regional marketing events
  • Seasonal planning for marketing in collaboration with accounts, creative and product teams
  • Evaluate and communicate ongoing trends, missed opportunities, and high priority items
  • Directly working with vendors as applicable – print, GWP, POP, etc
  • Create and analyze monthly reports detailing all Crocs US Wholesale Field Marketing Programs
  • Analyze ROI and other key metrics on marketing activation and make recommendations
  • Collaborate with the Niwot based Global marketing team to ensure mutual goals are met and exceeded
  • Collaborate with the sales force to ensure mutual goals are met and exceeded
  • Influence others to share enthusiasm for both the company and the product line
  • Bachelor’s Degree. Preferably a concentration in Marketing
  • Minimum 5 years’ experience in Marketing, Sales, Business Development in a related industry
  • Strong business acumen in the wholesale and/ or footwear industry
  • Experience in Digital and Social marketing required
  • Excellent leadership and interpersonal skills. Ability to effectively communicate at all levels of organization
  • Demonstrated ability to develop and maintain professional relationships with key business partners and customers positively impacting business growth
  • Proven ability to be effective with customer and account presentations and negotiate
  • Ability to analyze data and make sound decision
  • Strong work ethic and high level of enthusiasm for the dynamic environment
  • Ability to travel 35%
4

Senior Wholesale Marketing Manager Timberland Resume Examples & Samples

  • Ensure a consistent seasonal brand strategies roll out across EMEA
  • Lead and support local Country Marketing Managers draw seasonal Go To Market integrated plans following brand strategies and bespoke channel needs
  • Develop a deep knowledge of the market incl. sale needs and marketing positioning thru frequent market visits
  • Work closely with the Retail Marketing Manager and VM Manager EMEA to align objectives and GTM plans and meet regional targets
  • Brief bespoke assets to help regional sell in and sell thru to support local strategic accounts
  • Track and report results to capture learning of any marketing activities and report at the end of every season
  • Manage regional budget: support local CMMs in the local expense and accrual management. Ensure budget control and optimization
  • Perform manage the regional CMM: set objectives, be a role model and draw individual developing plans
  • An international background with trade marketing knowledge is a must
  • Excellent communicator able to influence country leaders and work cross function and cultures
  • Positive and enthusiastic attitude
  • Willing to travel 20%
  • 8+ years experience in similar role
5

Vans Wholesale Marketing Manager Pure Players Resume Examples & Samples

  • Drive & own “Go to market” strategy for Zalando & Amazon to deliver business growth across the marketplace
  • Establish wholesale marketing plans fully align with Brand strategies and Business objectives
  • Establish a deep understanding of the accounts consumer, business KPIs and
  • Marketing or Business Degree
  • Minimum 4 years of Marketing management experience
  • Proven Digital Marketing achievements and deep understanding E commerce.- Deep understanding of the Vans brand as well as the action sports and lifestyle industries- Language skills: Fluent in English (both written and spoken). Fluent in German
  • Willing to travel frequently
  • Good commercial mind set and business acumen
  • Strong Strategical thinking
6

Wholesale Marketing Manager Resume Examples & Samples

  • Collaborate with Line of Business leaders and our internal Centers of Excellence to develop marketing strategies and plans that demonstrate the value of our SunTrust OneTeam Approach, and are designed to drive meaningful conversations with C-suite business leaders
  • Provide strategic counsel to internal business leaders and influence them about the types of marketing initiatives that will help build profitable growth
  • This list may evolve over time and at times it will be necessary to perform functions outside of the general job duties described to ensure that stakeholders receive pertinent information in a timely manner
7

Wholesale Marketing Manager Resume Examples & Samples

  • Key responsible of adidas positioning at POS for WHS Clients
  • Provide input to the development of the overall local go-to-market plan according to channel/account needs
  • Align with the local Sales Organization and Account Marketing in regards to account specific marketing plans and their execution
  • Participate in the planning and excecution of the account marketing plans in order to win at ROI
  • Monitor marketing investments and ensure efficiency
  • Coordinate Marketings tasks of space management initiatives (SiS, In Store)
  • Interface with Account Mkt
  • Coordinate WHS Mkt áreas to support space negotiation within wholesalers, excecution and manteinanc
  • Communicate adidas brand campaings and key products at POS
8

Wholesale Marketing Manager Resume Examples & Samples

  • Collaborate with Line of Business leaders and our internal Centers of Excellence to develop marketing strategies and plans that demonstrate the value of our SunTrust OneTeam Approach, and are designed to drive meaningful conversations with C-suite business leaders. Work closely with our Centers of Excellence to execute the marketing plans and strategies, including targeted advertising, events, marketing communications, etc
  • Recommend resource enhancements that can be made, based on research or input from Business Partners. Develop and foster relationships with internal and external partners
  • 10-15 years marketing experience with expert knowledge in strategy, and how content marketing can help drive conversations when the business has a value-added sales model that sells strategic advice, services and/or products
  • Ability to influence internal peers and senior business leaders about the value of content marketing
  • Significant business-to-business marketing, specifically marketing to the C-suite
  • MBA preferred or equivalent business experience
  • Demonstrated ability to engage across a broad spectrum of key organizational partners across lines of business
  • Ability to communicate very complex topics in a simple and understandable way
  • Must be able to take initiative and manage multiple projects at one time
  • Experience working with a range of stakeholders, including legal, compliance and line of business leaders
  • Excellent communication, relationship management, project management and organizational skills
9

Wholesale Marketing Manager Resume Examples & Samples

  • Contribute to the development of the trade marketing strategy and tactical delivery for the Clarks wholesale channel
  • Develop and activate co-op and key account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brand’s strategy. Evaluate and optimize marketing programs
  • Create “story telling” tools that deliver consistent, image building, conversion driving output
  • Build cross-functional relationships with key stakeholders in Marketing, Sales, Product, Finance, Ecommerce and Creative. These relationships are a key component driving the success of trade marketing
  • Strong understanding of the wholesale marketplace, co-op marketing and competitor landscape
  • Extremely well organized with the keen sense to adapt to and develop process that drives clarity and results internally and externally
  • Manage all trade and coop marketing budgets while driving innovation that exceeds program goals
  • Manage and develop at least on direct report
  • Bachelor’s degree in marketing and/or business management
  • Working knowledge of marketing creative process
  • Strong understanding of the wholesale/Retail marketplace (preferably within footwear or apparel)
  • Direct experience with co-op marketing and trade marketing (this is not a brand marketing role)
  • Innovative thinker who is excited to bring new ways of working into the business
  • Knowledge of analyzing basic expenses versus budget and marketing program results to provide input and recommendations for improvements
  • Must be able to travel domestically approx. 20% (some night and weekend travel required)
  • Energetic, passionate individual who can successfully build relationships and deliver results to the business
  • Sees opportunities not problems
  • 5+ years direct experience with trade marketing, coop marketing and wholesale channel marketing
  • Clearly demonstrated ability to organize time and projects, delivering on-time, on-budget deliverables and/or projects
  • Proven, experienced project manager who thrives on working in a fast-paced, multi-deliverable environment
  • People person who is comfortable being the “face of” the Clarks brand internally and externally
  • Ability to manage up and across in a tiered global orgranization
10

Wholesale Marketing Manager Resume Examples & Samples

  • Work closely with the Wholesale Line of Business Marketing Leads to understand our value proposition to clients and prospects
  • Execute the marketing plans and strategies for several Wholesale lines of business, working closely with Centers of Excellence and select outside vendors to help
  • Coordinate the traffic flow of projects that span all Wholesale Lines of Business, by understanding timelines and work with internal and external providers to make sure timelines are met
  • Work with internal and external clients to deliver desired material in a timely manner
11

Senior Wholesale Marketing Manager Resume Examples & Samples

  • Develop seasonal WHS marketing campaigns for all brands
  • Adaption of existing retail concepts and materials
  • Creation of seasonal marketing packages for WHS
  • Project management and implementation
  • Interface between external agencies, subsidiaries and WHS partners
  • Establish close relationship with Brand Management and Sales teams
  • Understand retail business
  • Strong experience in working with WHS partners and understanding the challenges of developing marketing campaigns for a multibrand environment
  • Deep knowledge of retail marketing strategies
  • Deep understanding of consumer behaviour in premium apparel market
  • Experience in budget planning and steering
  • Excellent communication skills both written and verbal
  • Creative and analytical thinking
  • Ability to take pragmatic fast decisions and agile action handling