Marketing Manager Europe Resume Samples

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KH
K Hudson
Kasandra
Hudson
3818 Kiehn Lodge
Boston
MA
3818 Kiehn Lodge
Boston
MA
Experience Experience
06/2016 – present
Houston, TX
Senior Marketing Manager Haemorrhagic Stroke Europe
Houston, TX
Senior Marketing Manager Haemorrhagic Stroke Europe
06/2016 – present
Houston, TX
Senior Marketing Manager Haemorrhagic Stroke Europe
06/2016 – present
  • Provide leadership to the TDM and sales team, overseeing marketing planning, strategy & implementation initiatives
  • Assist sales force training and professional education in strong collaboration with the EU Training Manager
  • Strong team player and track record of working collaboratively to manage cross-functional, cross-business issues and generate impact through others
  • A flexible individual feeling at ease in different cultures and situation
  • Direct field-testing of new programs/products to determine Clinician and customer acceptance for new product development
  • Build a strong relations ship with the EU stroke society and the EU KOL to establish more CoE on HS
  • Measure and monitor sales force and region activity and results related to key strategies (Cognos, Saratoga)
03/2010 – 01/2016
Philadelphia, PA
Voltarol Marketing Manager GB & Northern Europe
Philadelphia, PA
Voltarol Marketing Manager GB & Northern Europe
03/2010 – 01/2016
Philadelphia, PA
Voltarol Marketing Manager GB & Northern Europe
03/2010 – 01/2016
  • To influence and motivate a matrixed team of local teams, expert and shopper managers to deliver and execute Voltarol agenda
  • Influences Global Category teams with Marketing Category Director to ensure optimum strategy, innovation and communications toolkits for delivery to GBI and the Northern Europe area
  • To create and execute GB and Ireland plans for sales and profit growth to build brand equity
  • To execute the GB growth strategy through superb execution of the plans including brand connection
  • To create the Northern Europe growth strategy for the Voltarol/Voltaren Brand Portfolio, engaging key stakeholders to the plan for expert, brand and shopper
  • To be aware of performance in the Northern Europe and to act as a source of guidance to other markets
  • To ensure the wider Northern Europe area has the right assets to brilliantly execute
06/2003 – 02/2010
Philadelphia, PA
Digital Marketing Manager, Europe & Israel
Philadelphia, PA
Digital Marketing Manager, Europe & Israel
06/2003 – 02/2010
Philadelphia, PA
Digital Marketing Manager, Europe & Israel
06/2003 – 02/2010
  • Analyze performance metrics and use the insights you gain to make optimizations that improve return on ad spend (ROAS)
  • Create, manage, optimize and report on paid campaigns
  • Work with various teams and functions (Brand, Expansion, PR, Sales, Digital Web, and Engineering) to execute online marketing initiatives and tasks
  • Translate customer persona data to determine audience segmentations to be used to make marketing more effective
  • Analyze web trends, site conversion rates, and ad campaigns to determine most effective marketing spend allocation
  • Passion for using data to influence marketing decisions and grow a business
  • Familiarity with Marketing platforms (Marin, Kenshoo), Analytics platforms (Google Analytics, Omniture) and/or CRMs
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Auburn University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to drive results within a team environment while leveraging professional relationships across a highly matrixed organization
  • Strong oral and written communication skills including the ability to present and communicate complex information to all levels of the organization
  • Proven knowledge and ability of owning and managing marketing initiatives and projects
  • Strong analytical skills and ability to understand and work with data
  • Capable of leading parts of a presentation effectively with poise, enthusiasm, and impact
  • Ability to develop and execute marketing programs
  • Ability to influence cross-organizational teams
  • Demonstrated ability to effectively maximize the ROI of marketing communication strategies
  • Ability to think strategically and creatively
  • Able to think independently and work with ambiguity
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1

Senior Marketing Manager for West Europe Resume Examples & Samples

  • Responsible for leading the development of an integrated marketing plan, defining priority and choice and targeting customers in the key selected industry segments in the West Europe region aligned with sales target and supporting local growth initiatives
  • Drive the organization and process change to transform the actual marketing activities, in the regions, to be aligned with the new Electrical Sector marketing vision, with the divisions and with the marketing best practices in the industry
  • Reinforce marketing tools, process and content standardizations to execute measurable, efficient and data-driven marketing activities
  • Manage the regional and marketing teams, setting goals and directions
  • Work with the regional sales VP and country sales leaders to define strategic and marketing plans to focus on the right segment and initiatives driving sales grow in the region
  • Build a marketing community and modus operandi which will increase regional and central cooperation to improve efficiency and effectiveness of the marketing activities in region
  • Expand the marketing activities to the identified axis: marketing intelligence, offer support, channel marketing, segment approach, pricing management, communications activities including digital marketing, PR and events
  • Support a culture of continuous improvement and share impact of all marketing programs and activities with wider EMEA team to support development of functional excellence
  • Manage the marketing budget in the region in alignment with the central marketing budget
  • University Degree in Engineering or Business school. MBA a plus
  • 10 years' experience in multinational organizations (Industrial Manufacturing or FMCG sectors) working in complex organizational setups
  • Ability to define, articulate and promote a technical and commercial vision for a complex application
  • Ability to execute multiple and complex projects simultaneously
  • Ability to work in a highly international environment (virtual teams / matrix organization)
  • Experience leading teams with direct and functional responsibility
  • Great learning and listening ability
  • Ability to think and act strategically
  • Ability to drive change
  • Must be strongly customer-oriented
  • Fluency in English is a must, fluency in German will be a strong advantage
2

Senior Marketing Manager Haemorrhagic Stroke Europe Resume Examples & Samples

  • Develop & implement the EU Sales & Marketing plan & strategies for the haemorrhagic product group to ensure short and long-term achievement of targets/strategies in cooperation with global team and the VP of Sales
  • Responsibility for implementation of all product marketing plans in countries of responsibilities partnering with the area and country sales teams and the TDM’s. Collaboration with country marketing & management to ensure roll out of key marketing & sales strategies and setting of country and regional targets
  • Ensure effective product management for the respective product group in cooperation with countries, supply chain, demand planners in EMEA and global marketing (Portfolio&channel management)
  • Price mgt, Supply chain mgt, product development roadmap etc.). Accurate and balanced sales and product forecasting for the assigned product group for complete region (EU)
  • Ensure effective and successful product launches including marketability & availability new products, pricing, launch dates etc. Develop interactive tools for IPad application. Develop matrix to measure implementation and tracking of the sales results
  • Build a close relation and cooperation with global marketing & product development teams, Clinical Affairs, EU medical Affairs to ensure promotional material, strategy & product development in line with EU requirements
  • Direct field-testing of new programs/products to determine Clinician and customer acceptance for new product development
  • Develop and implement effective and innovative marketing programs to achieve the product group goals, monitor the effectiveness of these initiatives and recommend improvements/changes where necessary
  • Measure and monitor sales force and region activity and results related to key strategies (Cognos, Saratoga)
  • Drive and develop a team of Product Managers (4)
  • Provide leadership to the TDM and sales team, overseeing marketing planning, strategy & implementation initiatives
  • Identify together with local TDM’s opp. to develop the HS business
  • Build a strong relations ship with the EU stroke society and the EU KOL to establish more CoE on HS
  • Assist sales force training and professional education in strong collaboration with the EU Training Manager
  • Maintain contact with Key NV - Opinion Leaders and customers and direct their activities as they relate to procedure-based marketing initiatives. VBHC project development in NV
  • Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis
  • Implements and drives this strategy in strong collaboration with the Country Sales Managers
  • Is accountable for the performance and results of the EU H. stroke business
  • Sales and marketing experience in the Endo Vascular industry for at least 5 years is required
  • Sales or Marketing experience in the Neuro Vascular business is a strong advantage
  • Strong communicator and motivator
  • Experience in marketing and in multiple markets is a strong plus. (pan-European)
  • A forward thinking high achiever who can demonstrate an ability of working under pressured time constraints, and developing business opportunities in a creative and professional manner
  • Meet travel requirement of 60%
  • Excellent computer skills with experience of Microsoft Word/Outlook/Excel/PowerPoint
  • Demonstrated ability to drive results in a matrix structure
  • Strong leadership and influence skills for all levels of the business including Highest Level internal and external of the organization
  • Strong team player and track record of working collaboratively to manage cross-functional, cross-business issues and generate impact through others
  • A flexible individual feeling at ease in different cultures and situation
  • Passionate about the business
  • Healthcare related (scientific or engineering) degree or its equivalent
  • Fluent in English, any other European languages is a benefit
3

Marketing Manager Europe Based Resume Examples & Samples

  • Responsible for brand building and refining the Ecolab Dishmachine Program through combination of global and local best practices and then rolling out the new program to local businesses throughout Europe
  • Work with global team to define the structure and tools for the program in Europe and coordinate with regional teams to adapt and implement in local systems
  • Actively manage the established portfolio of products with a focus on optimizing the category P&L
  • Effectively apply multiple analytical tools including “voice of customer” and “voice of business”, and combine this with size of the market and competitive insights to develop both short and long-term strategies
4

Marketing Manager Europe Based Resume Examples & Samples

  • Develops growth tactics in line with the European strategy and initiatives, driving implementation for the Market for our foodservice segment
  • Drives strategic planning for the Market and is responsible for executing the innovation pipeline for the Market, along with regional portfolio direction, partnering with Europe segment and category marketers and coordinating other functions in-market to test and launch innovations
  • Effectively applies multiple analytical tools including “voice-of-customer” and “voice-of-business” research, and combines this with size of the market and competitive insights to develop both short and long-term strategies
  • Leads and is accountable for Market implementation of European marketing and portfolio initiatives, working closely with regional marketers, division managers and sales leadership, ensuring maximum leverage of programs and growth in the Market
5

Senior Marketing Manager Northern Europe Resume Examples & Samples

  • Participate actively to the regional agenda, providing analysis and market intelligence and liaising with regional and country teams
  • Understand market dynamics and collaboratively develop and implement marketing assisted sales campaign to support new business development and product adoption (for example Travelport Smarpoint’s adoption, particularly around Branded Fares & Ancillaries)
  • Work in close co-operation and alignment with the Regional VP & Managing Director to develop an effective regional integrated marketing strategy and plan, in coordination with a number of stakeholder teams across and beyond the CMO, including other Marketing Managers, Segment Customer Marketing, Market Research, LOBs, Internal Communication, and Corporate Communications to develop/execute successful marketing activities for the relevant channels and countries, in accordance with the Travelport Marketing communication strategy
  • Support the Regional Marketing Director with ongoing marketing activities including the creation of newsletters, event support, electronic direct mails and maintenance of the microsites along with other activities as deemed necessary
  • Under guidance from LOBs and the Regional Marketing Director, develop and create internal sales support, such as sales presentations and training materials, in order to facilitate more integrated sales and marketing activities
  • For the deliverables that involve external agencies, work with the Creative Strategy Manager to deliver high quality and ensure that deliverables’ deadlines are communicated to stakeholders and met and
  • Measure marketing campaign results and produce post-activities reports to assist in ROI measurement, as well as providing Key Performance Indicators to the Regional Marketing Director
  • Effectively manage allocated marketing budget, ensuring that the communication plans are executed on budget and provide regular budget status reporting
  • Any other duties that may reasonably be required
  • Educated to degree level with at least 5+ years of marketing experience preferably in a B2B environment; experience of travel Industry is a plus
  • Working knowledge of content management systems (CMS) and more generally digital marketing tools (HTML, CSS, etc.)
  • Must be able to travel often, including global travel
  • Superior critical thinking skills and ability to evaluate problems logically, prioritise competing demands across a wide spectrum of activity and develop innovative yet practical solutions within limited resources and time
  • Experience with Agile technics and tools like Kanban a distinct advantage
6

Voltarol Marketing Manager GB & Northern Europe Resume Examples & Samples

  • Significant consumer marketing experience within FMCG or Consumer Healthcare
  • Evidence of strong commercial understanding and P&L accountability
  • Product and commercial innovation delivery
  • Significant experience with consumer connections
  • Experience of working in a local market with global teams and /or managing a cluster of countries
  • Must have the gravitas to credibly engage with / influence internal and external Stakeholders
  • Significant experience in people development
  • To deliver planned sales, share, profit and GM% growth for the Voltarol/Voltaren Brand with a particular focus on winning share in the GBI and Northern Europe
  • To create and execute GB and Ireland plans for sales and profit growth to build brand equity
  • Influences Global Category teams with Marketing Category Director to ensure optimum strategy, innovation and communications toolkits for delivery to GBI and the Northern Europe area
  • To be the brand expert for the area, handling questions/requests from other local markets and the global category teams on behalf of the area
  • Co-lead key product and commercial innovation project with global team to deliver relevant pipeline and toolkits for the Northern Europe Area
  • Lead best practice sharing of plans and initiatives with relevant brand teams across the area
  • Where appropriate, to refine/create supplementary marketing materials to execute in GBI that could also be used in other Northern Europe markets
  • To create the GBI growth strategy for the given brand portfolio, engaging key stakeholders to the plan in order to win share and deliver the P&L required
  • To influence and motivate a matrixed team of local teams, expert and shopper managers to deliver and execute Voltarol agenda
  • To influence the global category team strategy to deliver the Northern Europe the most powerful set of assets for local execution
  • To create the Northern Europe growth strategy for the Voltarol/Voltaren Brand Portfolio, engaging key stakeholders to the plan for expert, brand and shopper
  • To execute the GB growth strategy through superb execution of the plans including brand connection
  • To analyze business performance of the portfolio in GB and Ireland, proactively managing any course correction required
  • To be aware of performance in the Northern Europe and to act as a source of guidance to other markets
  • To ensure the wider Northern Europe area has the right assets to brilliantly execute
  • To manage careful deployment of the budget and budget phasing for GB
7

Marketing Manager, Europe & Israel Resume Examples & Samples

  • Launch and manage SEM and Display advertising campaigns across various platforms (AdWords, Bing Ads, GDN, Doubleclick, RTB, retargeting, etc) and in multiple countries and languages
  • Create, manage, optimize and report on social ad campaigns
  • Drive innovation in process, automation, and scalability of WeWork’s SEM and Display advertising programs
  • Work with various teams and functions (Brand, Expansion, International, Sales, Digital Web, and Engineering) to execute online marketing initiatives and tasks
  • Own and maintain roadmap to drive growth and meet business KPIs and goals
  • Determine actionable optimizations from performance of ongoing marketing campaigns
8

Senior Marketing Manager General Surgery Europe Resume Examples & Samples

  • Develop and execute European/national marketing strategy for general surgery, including detailed activities to be implemented in a defined timeline and budget
  • Develop “integrated” clinical & capital marketing and sales strategy and tools to achieve short and long term goals for procedures /sales quotas, products and system sales (executive and clinical vision presentations, webinars, KOL videos and content, market development events, executive sessions, white papers, key publication summaries etc…)
  • Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci Surgery
  • Develop and execute strategies/activities with European, National and Regional surgical societies
  • Work closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals
  • Work closely with National and Global Market Access Manager team to assist in development and execution of cost effectiveness/ value strategies in key markets
  • Work closely as needed with product development teams to define marketing and product requirements for new products needed to further enable key general surgery procedures and drive adoption
  • 10+ years of Clinical/Product marketing experience in a therapeutic medical device company
  • Bachelor's degree in life science or business discipline. MBA preferred
  • Language (spoken and written): fluent in English, French and/or German
  • Proven ability to effectively position and procedure/product messages and develop strong sales support to drive desired adoption
  • Demonstrated success in building clinical education and marketing programs to drive product/procedure growth
  • Self-starter with ability to take leadership in unstructured environment
  • A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks
  • Strong knowledge of the MS Office product suite
  • Sales experience desired
  • Management experience a plus
9

Field Marketing Manager Southern Europe Resume Examples & Samples

  • Develop and deliver the regional marketing plan and campaign calendar on time and budget
  • Ensure the success of the demand generation program in region by recommending the right mix of tactics (activities) and assets (content) for campaigns
  • Analyse and present campaign results to the sales and marketing teams and recommend strategies to optimise results
  • Develop and maintain an understanding of Commvault’s products and services in regional markets route to channel
  • Collaborate with the channel marketing to leverage campaigns with partners
  • Liaise with local PR agencies in country and the global Communications team to support Commvault’s and eEnsure PR plans are relevant to the region communications strategy
  • Measure and analyse results to optimise campaigns and their associated activities
10

Marketing Manager Europe North Marketing Team Resume Examples & Samples

  • Facilitates the dissemination of marketing information and project update information among internal and external groups, including assessing where campaigns are working and course-correcting where we believe we can make additional improvements
  • Plans and manages multiple tasks including securing appropriate resources
  • Assists in training internal teams, Sales reps, and customer-facing staff on marketing programs
  • Represents Marketing in a professional manner by responding on a timely basis to customers and colleagues
  • Generates support and enthusiasm of marketing programs across internal departments and management
  • Demonstrated ability to effectively maximize the ROI of marketing communication strategies
  • Ability to influence cross-organizational teams
  • Strong analytical skills and ability to understand and work with data
  • Ability to develop and execute marketing programs
  • Strong oral and written communication skills including the ability to present and communicate complex information to all levels of the organization
  • Ability to drive results within a team environment while leveraging professional relationships across a highly matrixed organization
  • Capable of leading parts of a presentation effectively with poise, enthusiasm, and impact
  • Able to think independently and work with ambiguity
  • Intimate understanding of traditional and emerging marketing channels
  • Familiarity with the latest trends, technologies and marketing methodologies
  • Hands-on, gets-things-done approach
  • Budget-management skills and proficiency
  • Proven professional marketing or business development experience
  • Undergraduate degree in marketing or a related field
11

Digital Marketing Manager, Europe & Israel Resume Examples & Samples

  • Create, manage, optimize and report on paid campaigns
  • Translate customer persona data to determine audience segmentations to be used to make marketing more effective
  • Analyze performance metrics and use the insights you gain to make optimizations that improve return on ad spend (ROAS)
  • Analyze web trends, site conversion rates, and ad campaigns to determine most effective marketing spend allocation
  • Work with various teams and functions (Brand, Expansion, PR, Sales, Digital Web, and Engineering) to execute online marketing initiatives and tasks
12

Marketing Manager, Northern Europe Resume Examples & Samples

  • Own Northern Europe marketing campaigns from concept to execution and analysis. Focus areas include thought leadership and content marketing, account based marketing, events, online and offline advertising, e-mail and direct mail
  • Work closely with Corporate and Product Marketing teams to extend marketing programs across channels in the UK,Benelux and Nordics
  • Select relevant trade and industry events to be considered in the region and manage the events planning process to deliver and successful execution and ensure post event analysis of KPI’s to evaluate success
  • Play a key role in supporting the Northern European sales team via the creation of external sales tools, case studies and by packaging relevant market and competitive research
  • Partner with the UK and Benelux sales and operations teams to better integrate marketing efforts with Criteo’s CRM platform and track effectiveness
  • Line management responsibility for 1 Marketing Associate and 1 Intern
  • Own the marketing strategy and plan for the Northern Europe region
  • B2B field marketing experience managing lead generation, upsell and retention initiatives
  • Strong senior sales stakeholder management experience
  • Line Management experience desirable
  • Strong events management experience
  • Minimum of bachelors degree of equivalent
13

Marketing Manager Southern Europe Resume Examples & Samples

  • Own the marketing strategy and plan for the Southern Europe region
  • Own Southern Europe marketing campaigns from concept to execution and analysis
  • Focus areas include thought leadership and content marketing, account based marketing, events, online and offline advertising, e-mail and direct mail
  • Work closely with Corporate and Product Marketing teams to extend marketing programs across channels in France, Spain and Italy
  • Play a key role in supporting the Southern European sales team via the creation of external sales tools, case studies and by packaging relevant market and competitive research
  • Partner with the France, Spain and Italy sales and operations teams to better integrate marketing efforts with Criteo’s CRM platform and track effectiveness
  • Proactively research and recommend new marketing programs and partnerships that help address key business needs
  • True Modern Marketer with experience leading on and off line programs
  • Strong adtech or digital media industry knowledge
  • Strong sense of ownership
  • Can work effectively across functions