Segments Marketing Manager Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the segments marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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  • Tailor your resume by selecting wording that best fits for each job you apply

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CW
C Wisoky
Cullen
Wisoky
5940 Thiel Cliff
Chicago
IL
5940 Thiel Cliff
Chicago
IL
Experience Experience
09/2016 – present
Los Angeles, CA
Marketing Manager, Flu All Segments
Los Angeles, CA
Marketing Manager, Flu All Segments
09/2016 – present
Los Angeles, CA
Marketing Manager, Flu All Segments
09/2016 – present
  • Owning relationships with specific large customers. This could include developing strategic alliances and contract performance
  • Manage project budgets within internal tracking systems (Planner). Monitor project statuses and budgets and provide reporting on progress, problems, and solutions
  • Supporting the overall development of the customer segment strategy for the VBU. This also includes evaluation of the business opportunity
  • Acting as a liaison and communication point for assigned area(s)
  • Develop business plans for the customer segment including development of a bottoms up forecast, Strat Plan, Marketing Operational Plan and Go to Market Plans ensuring synergies with the other customer franchises and brands
  • Holding responsibility for specific brand or disease states across the segment
  • Develop resources (brand or above brand) to support selling teams responsible for the customer segment
03/2013 – 03/2016
Boston, MA
Marketing Manager, Special Segments
Boston, MA
Marketing Manager, Special Segments
03/2013 – 03/2016
Boston, MA
Marketing Manager, Special Segments
03/2013 – 03/2016
  • Develop quarterly marketing plans to target accessibility groups in addition to developing specific consumer segmentation plans for Bell Mobility
  • Support new product and service TTM plans
  • Ensure Bell reps have full line of sight to the new accessibility solutions through onboarding integration, training and job aids
  • Elevate internal awareness of accessibility programs with Bell’s employee base
  • Create awareness in the accessibility community through execution of approved marketing plan; continuously evaluate progress versus objectives, including post mortems
  • Support bell.ca accessibility site updates
  • Regular presentations to communications plans and project status updates
06/2010 – 10/2012
New York, NY
Segments & Marketing Manager
New York, NY
Segments & Marketing Manager
06/2010 – 10/2012
New York, NY
Segments & Marketing Manager
06/2010 – 10/2012
  • Manage the development and implementation of a best in class segment and proposition strategy to drive customer acquisition, retention, cross sales and engagement across all products and segments
  • Development and management of end to end customer segmentation to include proposition, channel, communications and overall marketing and communications strategy for key customer groups and segments
  • Management and development of new and existing segment propositions/NPD to set us apart from competitors and build The Bank of You
  • Work with data analytics and market research outputs using insights to fully understand our customer base and individual segments, developing strategic campaigns and initiatives to support our growth strategy
  • Overall management and coordination of the KBCI customer contact programme ensuring that key stakeholders are engaged in the process
  • Management and coordination of the KBCI Customer Contact and Engagement strategy across the marketing mix
  • A results driven self starter with a high level of energy, self-motivation and attention to detail
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of California, Berkeley
Bachelor’s Degree in Business
Skills Skills
  • Develop quarterly marketing plans to target accessibility groups in addition to developing specific consumer segmentation plans for Bell Mobility
  • Create awareness in the accessibility community through execution of approved marketing plan; continuously evaluate progress versus objectives, including post mortems
  • Support new product and service TTM plans
  • Elevate internal awareness of accessibility programs with Bell’s employee base
  • Ensure Bell reps have full line of sight to the new accessibility solutions through onboarding integration, training and job aids
  • Support bell.ca accessibility site updates
  • Regular presentations to communications plans and project status updates
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1

Segments & Marketing Manager Resume Examples & Samples

  • Manage the development and implementation of a best in class segment and proposition strategy to drive customer acquisition, retention, cross sales and engagement across all products and segments
  • Development and management of end to end customer segmentation to include proposition, channel, communications and overall marketing and communications strategy for key customer groups and segments
  • Management and development of new and existing segment propositions/NPD to set us apart from competitors and build The Bank of You
  • Management and coordination of the KBCI Customer Contact and Engagement strategy across the marketing mix
  • Overall management and coordination of the KBCI customer contact programme ensuring that key stakeholders are engaged in the process
  • Work with data analytics and market research outputs using insights to fully understand our customer base and individual segments, developing strategic campaigns and initiatives to support our growth strategy
  • Develop a detailed understanding of the key issues and opportunities facing our business from information provided by the customer across a number of channels e.g. VOC, mystery shopping, complaints etc
  • Develop proactive strong working relationships with key internal customers to understand, agree and support their requirements
  • Qualified to degree level in a relevant discipline
  • Experience in developing and delivering marketing/ communications/segment / customer proposition strategies
  • Experience in using insights to develop new initiatives and strategies
  • Line manager responsibility for staff and ability to motivate teams
  • Strong communication / influencing skills
  • Ability to work to and deliver within tight deadlines
  • A results driven self starter with a high level of energy, self-motivation and attention to detail
2

Marketing Manager, Flu All Segments Resume Examples & Samples

  • 3 years Pharmaceutical experience
  • Demonstrated leadership experience. Willingness to challenge the status quo and take end to end ownership of proposed solutions
  • Experience effectively collaborating and influencing colleagues in the commercial organization, both in-person and remotely
  • Thorough knowledge and understanding across organizational functions
  • Brand management experience, including demonstration of scientific knowledge and competitive knowledge within therapeutic areas and individual assets (vaccines experience preferred)
  • Strategy development, particularly in complex and novel environments
  • Listens and incorporates different perspectives across medical, clinical, commercial, customer and other functions
  • Generates multiple ideas, solutions and strategic options to deliver long-term benefits to customer and GSK
  • Demonstrates an understanding of channels, pricing and appropriate market access strategies
  • Ability to financially track tactical performance and make appropriate data-driven decisions
  • Recognizes tradeoffs and makes adjustments as needed; Prioritizes well across short and long-term needs
  • Seeks to continuously improve self, others, the business and the organization
  • Customer facing experience preferred
  • Supporting the overall development of the customer segment strategy for the VBU. This also includes evaluation of the business opportunity
  • Holding responsibility for specific brand or disease states across the segment
  • Acting as a liaison and communication point for assigned area(s)
  • Identify and develop solutions to address vaccination needs for customers (at local, district and national levels)
  • Develop resources (brand or above brand) to support selling teams responsible for the customer segment
  • Develop business plans for the customer segment including development of a bottoms up forecast, Strat Plan, Marketing Operational Plan and Go to Market Plans ensuring synergies with the other customer franchises and brands
  • Responsible for reviewing in market campaign reporting and post campaign reviews and make optimization recommendations
  • Manage project budgets within internal tracking systems (Planner). Monitor project statuses and budgets and provide reporting on progress, problems, and solutions
3

Marketing Manager, Special Segments Resume Examples & Samples

  • Develop quarterly marketing plans to target accessibility groups in addition to developing specific consumer segmentation plans for Bell Mobility
  • Create awareness in the accessibility community through execution of approved marketing plan; continuously evaluate progress versus objectives, including post mortems
  • Support new product and service TTM plans
  • Elevate internal awareness of accessibility programs with Bell’s employee base
  • Ensure Bell reps have full line of sight to the new accessibility solutions through onboarding integration, training and job aids
  • Support bell.ca accessibility site updates
  • Regular presentations to communications plans and project status updates
  • University degree in business, marketing, communications or a related area
  • Minimum 5 years experience in marketing communications
  • Proven experience in developing and executing marketing plans
  • Prior experience within the accessibility community an asset
  • Consumer segmentation and strategy development required
  • Ability to build and foster partnerships with internal and external stakeholders
  • Exceptional communications skills (written & verbal)
  • Self-starter, with the ability to manage and drive projects with limited supervision and to manage multiple projects in an organized manner
  • Excellent time management skills and flexible to work overtime in a fast-paced environment
  • Ability to build compelling presentations and to deliver communications plan with confidence
  • Strong ability to work cross-functionally and influence decision-making at various levels of the organization
  • Extremely detail oriented and organized
  • Agency experience an asset
  • Fluency in both official languages would be considered an asset