PR / Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the pr / marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

HR
H Reinger
Hildegard
Reinger
34746 Barrows Path
New York
NY
+1 (555) 739 6844
34746 Barrows Path
New York
NY
Phone
p +1 (555) 739 6844
Experience Experience
05/2016 present
Philadelphia, PA
Senior PR & Marketing Manager
Philadelphia, PA
Senior PR & Marketing Manager
05/2016 present
Philadelphia, PA
Senior PR & Marketing Manager
05/2016 present
  • 1 – Help set and execute a Marketing Strategy across participating Hotels within the UMO and serve as the UMO Marketing Communications lead
  • Work with the Assistant Director of Marketing and PR to identify and proactively solicit additional marketing opportunities
  • Supports Hotel focus on ‘bias on booking direct’ strategic direction
  • Make business cases to Stakeholders to justify new features or initiatives that would be critical to serve and benefit the UAE market (e.g. new partnerships, potential advertising activities, sponsorship opportunities, new suppliers etc.)
  • Ensure all websites, content, collateral and tactics for all Hotels within the Market Organization comply with Marketing Brand Standards and policies
  • Train and educate key Stakeholders on Marketing activities and trends in liaison with the Director of Marketing and PR
  • Participate in regular, scheduled regional Marketing conference calls to review performance, share best practices and troubleshoot hot issues
04/2012 12/2015
Chicago, IL
Senior PR / Marketing Manager
Chicago, IL
Senior PR / Marketing Manager
04/2012 12/2015
Chicago, IL
Senior PR / Marketing Manager
04/2012 12/2015
  • Managing social media accounts and developing/distributing content; utilizing Instagram, Pinterest, Facebook, Twitter, and Snapchat
  • Developing and optimizing marketing and PR strategy
  • Generating market and consumer analysis
  • Responding to all media inquiries, fielding press calls, and addressing domestic and international concerns
  • Conceptualizing and executing events to foster brand growth within the market
  • Writing press releases for all collections; sending press clippings to staff members
  • Building and fostering relationships with press, bloggers, Stylists, Photographers, and retail stores; pitching stories and ideas
07/2007 03/2012
San Francisco, CA
Pr & Marketing Manager
San Francisco, CA
Pr & Marketing Manager
07/2007 03/2012
San Francisco, CA
Pr & Marketing Manager
07/2007 03/2012
  • Qualifications or courses relating to creative, descriptive or effective writing
  • Responsible to prepare the budgeting of Marketing / PR office for Brioni APAC activities
  • Communicates key information effectively to all levels of management using a variety of communication tools
  • To develop and manage all media relations, partners and channels, within the guidelines of Kering and Brioni HQ Communication team
  • Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
  • Manage and control all budgets related to the marketing and communication activities
  • Work closely with the Brand Manager to create the marketing plan
Education Education
Bachelor’s Degree in Business Administration
Bachelor’s Degree in Business Administration
Southern Illinois University Carbondale
Bachelor’s Degree in Business Administration
Skills Skills
  • Strategic yet creative person - Ability to design and execute out-of-the-box creative and innovative solutions to drive profitable share via all e-channels
  • Detail oriented with a demonstrated track record of follow through and delivery
  • Creativity - Ability to create innovative design projects and execute to market
  • Knowledge of group, extended stay and transient business
  • Press and Public Relations -Knowledge of principles and methods for communicating with multiple audiences, in different manners
  • Knowledge of Marriott Marketing Channels and Loyalty Programs
  • Knowledge of contractual agreements and legal implications
  • Knowledge of Marriott Dubai lodging products and brand strategies
  • Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem
  • Hospitality - Knowledge of operations and associated challenges of all brands
Create a Resume
1

Pr & Marketing Manager Resume Examples & Samples

  • To be responsible to develop marketing strategies alongside Brioni HQ communication team and Brioni General Manager of Asia Pacific and in accordance to the business vision
  • To conduct the marketing studies and defines marketing action plan; in order to analyze customer profiles and improve the customers perception of Brioni stores, understand their needs and meet or exceed their expectations
  • To work closely with APAC retail team and ensure the sales strategies support the requirements needed, at any level, to achieve the sales target of each Brioni DOS
  • Manage and drive all PR & Events within APAC region, with a strong focus on VIP customer’s activities (ie. Instore or offstore event, Private Member Club activities, etc.)
  • To work with the partner brands (ie. Luxury Hotels, Luxury Brands or Concierge Services) and develop join marketing strategies to support the brands within the market place for the benefit of all parties
  • To develop and manage all media relations, partners and channels, within the guidelines of Kering and Brioni HQ Communication team
  • Responsible to prepare the budgeting of Marketing / PR office for Brioni APAC activities
2

PR / Marketing Manager Resume Examples & Samples

  • Maximizing brand visibility by developing story angles and sourcing press coverage in national, regional, and online media outlets
  • Identifying key brand ambassadors and partners
  • Writing exclusive pieces for celebrities and high-profile personnel
  • Creating effective and cutting-edge brand strategies
  • Writing press releases for all collections; sending press clippings to staff members
  • Generating market and consumer analysis
  • Leading price, promotion, and distribution strategies
  • Managing the budget for seasonal press expenses and marketing programs/materials
3

Pr & Marketing Manager Resume Examples & Samples

  • Diplomatic nature
  • Strong emphasis on organization and attention to detail with the ability to handle multiple projects simultaneously
  • Flexible and adaptable
  • Passion and commitment to the business
  • Strong work ethic, highest integrity
  • Good knowledge of office programs, e.g. Power Point, Excel
  • Good knowledge of English and/or French
4

Cluster PR & Marketing Manager Resume Examples & Samples

  • High school diploma or GED; 2 years experience in the sales and marketing or related professional area
  • Evaluates new marketing opportunities for the property
  • Ensures property is represented on all quality internet sites that have the potential of providing business
  • Works closely with respective Convention Bureaus and Chambers of Tourism
  • Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking
  • Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports
  • Develops strategic marketing plan for property, includes group, leisure and local efforts
  • Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind
  • Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.)
  • Ensures that property is following all corporate marketing guidelines
  • Approves all invoicing through MarrCom office
5

Senior PR / Marketing Manager Resume Examples & Samples

  • Developing and optimizing marketing and PR strategy
  • Building and fostering relationships with press, bloggers, Stylists, Photographers, and retail stores; pitching stories and ideas
  • Acquiring celebrity placements
  • Managing social media accounts and developing/distributing content; utilizing Instagram, Pinterest, Facebook, Twitter, and Snapchat
  • Responding to all media inquiries, fielding press calls, and addressing domestic and international concerns
  • Conceptualizing and executing events to foster brand growth within the market
  • Driving sales through third-party retailers and the company website
  • Overseeing digital advertising buys
  • Taking on related projects, as needed
6

Pr & Marketing Manager Resume Examples & Samples

  • Experience of managing and motivating a team along with evidence of driving successful team results
  • Experience of developing, creating and managing promotional campaigns and marketing and PR activities with associated costs and working to budget restraints
  • Complete understanding of key functions relating to marketing and PR strategies and initiatives whilst managing multiple work streams
  • College Degree in Marketing, Communications, Public Relations or Hotel Management
  • Experience in developing and implementing effective and realistic marketing and PR plans and strategies, including budget evaluation, extensive communication written work, management and reporting
  • Demonstrates ability to interact effectively with various levels of management
  • Communicates key information effectively to all levels of management using a variety of communication tools
  • Proficiency in Microsoft Office applications, budget management and project and time management
  • Able to think analytically, critically and strategically when faced with unique opportunities and challenges, prioritising and identifying productive solutions
  • Exhibits previous experience of written work in a communications role
  • Demonstrates excellent interpersonal skills to include strong leadership and cultural sensitivity
  • Able to relate to the marketing and PR world and adapt to changing priorities quickly and with ease
  • An accomplished leader offering excellent judgement, time management and decision making skills
  • Honesty, integrity and a passion for hard work
  • Creatively minded and has a desire to work in marketing and PR for the hospitality industry
  • High energy and the ability to motivate and manage a team through leading by example
  • Resourceful, customer focused and results oriented
  • Previous experience of working in a marketing and PR role in the hotel industry
  • Able to speak further key business languages
  • Qualifications or courses relating to creative, descriptive or effective writing
7

Senior PR & Marketing Manager Resume Examples & Samples

  • 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 5 years’ experience in a Marketing and PR leader or Assistant Director position
  • Advanced Computer Skills - Using computer hardware and software (e.g., personal computers, word processing software, Internet browsers, Microsoft office programs etc.)
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
  • Press and Public Relations -Knowledge of principles and methods for communicating with multiple audiences, in different manners
  • Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems
  • Applied Business Knowledge - Understanding market dynamics, enterprise level objectives and important aspects of Marriott’s business to accurately diagnose strengths and weaknesses, anticipate opportunities and risks, identify issues, and develop strategies and plans. Aligning individual and team actions with strategies and plans to drive business results
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media (internal and external, promotional and informational, crisis communications)
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience. Journalism experience is a plus
  • Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem
  • Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources
  • Mathematics and Analytics - Using mathematics to solve problems
  • Understand marketing and web analytics
  • Interpersonal Skills- Diversity relations, customer service orientation, team work
  • Strong customer relationship management skills
  • Excellent communications skills (Verbal, listening, and writing)
  • Proactive team player who can lead the team, develop and enhance their capabilities
  • Effective decision making skills
  • Ability to influence others at Key Stakeholder meeting level
  • Ability to develop and maintain relationships e.g. associates, customers, vendors
  • Strong Customer and Associate relations skills
  • Good negotiation skills with both internal and external customers
  • Organization- Orientation, multi-tasking, time management
  • Excellent organization and leadership skills
  • Strong presentation and platform skills
  • Detail oriented with a demonstrated track record of follow through and delivery
  • Hospitality - Knowledge of operations and associated challenges of all brands
  • Knowledge of Marriott Dubai lodging products and brand strategies
  • Knowledge of contractual agreements and legal implications
  • Knowledge of Marriott Marketing Channels and Loyalty Programs
  • Knowledge of need time strategy for all Revenue streams
  • Understand revenue management strategies and levers
  • Knowledge of group, extended stay and transient business
  • Creativity - Ability to create innovative design projects and execute to market
  • Strategic yet creative person - Ability to design and execute out-of-the-box creative and innovative solutions to drive profitable share via all e-channels
  • Experience of HTML, Microsoft Office, Apple Mac, Adobe Creative Suite (InDesign, Illustrator, Photoshop, Flash and Dream Weaver) is a plus
  • 1 – Help set and execute a Marketing Strategy across participating Hotels within the UMO and serve as the UMO Marketing Communications lead
  • Advise Hotels on appropriate strategy, marketing priorities and tactics in liaison with the Director of PR & Marketing Communications, focusing on building the Dubai hotels’ top line revenue by executing against their Sales & Marketing strategies
  • Work with the Assistant Director of Marketing and PR to identify and proactively solicit additional marketing opportunities
  • Set reasonable marketing goals for the participating Hotels, review progress and trouble shoot performance issues/Identify specific Hotel needs
  • Supports Hotel focus on ‘bias on booking direct’ strategic direction
  • 2 – Recommend new Marketing Strategies and Initiatives to the Stakeholders in line with Hotel needs and Market Trends
  • Ensure Marketing input and feedback provided to the hotels is accurate, via reports and additional sources, complete and timely and enables hotels to meet or exceed guest expectations. Activates Marketing strategies, tactics and initiatives that improve guest satisfaction, strengthen customer loyalty and increase market share
  • Make business cases to Stakeholders to justify new features or initiatives that would be critical to serve and benefit the UAE market (e.g. new partnerships, potential advertising activities, sponsorship opportunities, new suppliers etc.)
  • Implements Marketing programs in liaison with the Assistant Director of Marketing and PR in all segments to maximize revenue potential. Achieves individual and team sales goals to enable business success
  • Ensure all websites, content, collateral and tactics for all Hotels within the Market Organization comply with Marketing Brand Standards and policies
  • Monitor for off-strategy tactics and programs and take appropriate actions in collaboration with the relevant Stakeholders
  • Train and educate key Stakeholders on Marketing activities and trends in liaison with the Director of Marketing and PR
  • Serve as the Cluster point person for Marketing strategy together with the Director of Marketing and PR, cultivate relationships and communicate with DOSMs to raise their awareness, understanding and motivation to develop new Marketing initiatives and further enhance their property
  • Participate in regular, scheduled regional Marketing conference calls to review performance, share best practices and troubleshoot hot issues
  • Develop other UAE Market Organisation Marketing communications and presentations as appropriate
  • 3 - Ensure that all participating Hotels within the organization are accurately represented on Marriott.com, its language global sites and third party websites from a PR and Marketing perspective by liaising with e-commerce to
  • Review all presentation content (including photography and copy) for the Hotels and ensure regular content updates in the form of e-brochures and collateral etc
  • Guide hotels in developing Digital Marketing initiatives for F&B outlets, Spa, Weddings, Social Events & Banqueting, Corporate Sales where applicable
  • 4 – Manage and optimize all Marriott Marketing Channels including Marriott.com, Marriott Rewards and HWS from a PR and Marketing perspective
  • Work closely with Revenue Management and eCommerce to execute online marketing activities such as loading Marriott.com HWS deals, group offers and value dates, email marketing and affiliate marketing
  • Co-ordinate execution of online marketing efforts through approved agencies/vendors with the e-commerce team
  • Train and educate key Stakeholders on Marriott Marketing Channels and Programs
  • 5 – Employ eMarketing strategies and tactics to drive revenues for Hotels
  • Use search engine optimization, paid search, email marketing and other online marketing tactics to increase penetration with target customers
  • Collaborate closely with the Assistant Director of Marketing and PR to execute and pull through online Brand marketing strategies for the organisation
  • Use B2B tools to grow online bookings for Group and Corporate business within the Hotels
  • 6 – Creative Management
  • Encourage the team to think out-of-the-box to create fresh and engaging campaigns, newsletters, advertising, packages, partnerships, hotel collaterals, etc. for all hotels and Marriott Design Agency clients
  • Ensure all collaterals designed are respecting the Brand guidelines and Brand Voice
  • Make sure a structure is in place where all artworks and pictures are available on BrandWorks and new BrandWorks guidelines are implemented
  • Review and approve all content, copy writing, image selection and printing costs