Program Marketing Manager Resume Samples

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DB
D Barrows
Destin
Barrows
653 Kemmer Mews
Houston
TX
653 Kemmer Mews
Houston
TX
Experience Experience
10/2016 – present
Houston, TX
VP Program Marketing Manager
Houston, TX
VP Program Marketing Manager
10/2016 – present
Houston, TX
VP Program Marketing Manager
10/2016 – present
  • Develop creative briefs and oversee creative agency work, ensuring top-quality work is delivered on time and within budget
  • Work with Citi Partners to design and execute campaigns that help shift spend share to our partners
  • Develop research agency briefs and oversee agency efforts, ensuring top-quality work is delivered on time and within budget
  • Managing multiple work streams simultaneously and executing flawlessly on each
  • Leverage customer research and analytical insights to develop authorized user acquisition and engagement marketing strategies
  • Developing inspiring marketing creative and messaging that drives customer behavior
  • Manage program compliance and controls reporting and record retention activities
02/2014 – 04/2016
San Francisco, CA
Senior Program Marketing Manager
San Francisco, CA
Senior Program Marketing Manager
02/2014 – 04/2016
San Francisco, CA
Senior Program Marketing Manager
02/2014 – 04/2016
  • Create positioning, messaging, web content, and documentation in conjunction with the APN team, partner marketing
  • Develop detailed project plans, including goals, messaging, call to action, and distribution channels
  • Build relationships with global and local marketing teams to drive cohesive messaging to support the global initiative
  • Measure and report on ROI of marketing activities to optimize spending
  • Use data and testing to optimize and improve content and targeting for campaigns
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Create integrated marketing campaigns in order to generate sales leads for Red Hat's Infrastructure and Application Platforms offerings
08/2010 – 10/2013
Houston, TX
Program Marketing Manager
Houston, TX
Program Marketing Manager
08/2010 – 10/2013
Houston, TX
Program Marketing Manager
08/2010 – 10/2013
  • Work in partnership with business development, creative services, and broader agency marketing team to execute
  • Support development and management of marketing communication tools
  • Work closely with Digital Marketing Manager to amplify all activities digital and social platforms (i.e. FB, LI, Twitter, etc.)
  • Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional pharmaceutical online programs
  • Liaise with US Distributors for BP concepts content ideas that are developed & executed surrounding our acquired programming for onair and off-air rights
  • Interface directly with sales, senior management, and internal marketing teams on specific program performance
  • Develop strategic marketing plans for Land, Private Jet and Student Expeditions travel programs
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Bowling Green State University
Bachelor’s Degree in Marketing
Skills Skills
  • Build and own an annual marketing plan for the North America region that that will generate heightened brand awareness and increased sales leads
  • Identify and produce a steady cadence of events/activations that will support sectors, services, and key geographies
  • Drive clear service level agreements with agency partners that defines engagement levels (from ownership to consultative) and ensure all activity aligns to a broader strategy
  • Oversee the development and maintenance of marketing assets and collateral for use in marketing and sales activities that aligns with the organization strategic point of view
  • Partner with content marketing expert and Digital Marketing Manager to build and manage a rich editorial calendar across our owned properties (including blog posts, intellectual capital, reports, webinars, podcasts, infographics, etc.)
  • Work closely with Digital Marketing Manager to amplify all activities digital and social platforms (i.e. FB, LI, Twitter, etc.)
  • Identify key NA executives to represent the organization at engagements and conferences, building profiles of each from a thought leadership perspective that align with marketing priorities and strategies. Act in a consultative role in helping them build this out
  • Work in partnership with business development, creative services, and broader agency marketing team to execute
  • May manage, lead, coach and mentor junior marketing staff
  • Other job duties as assigned
Create a Resume
1

Program Marketing Manager Resume Examples & Samples

  • Drive, champion and support overall Sales and Brand Partnership with the Programming, Independent Production, In-House Production, News and Specials units through the development of organic branded entertainment integration and features
  • Collaborate with internal stakeholders to create best-in-class sales materials and compelling research support
  • Optimize cross platform ad revenue potential for broadcast and digital content priorities by working in collaboration with Programming, Production, Sales and Revenue Management
  • Strategize sales marketing priorities and manage content available on internal and external ad sales sites
  • Liaise with US Distributors for BP concepts content ideas that are developed & executed surrounding our acquired programming for onair and off-air rights
  • Work with the BP Managers in development of client pitches by attending brainstorms, generating ideas, reporting on programming information, pricing in-show elements and working with production to come with innovative partnership solutions
  • Attend client pitches as production representative for the BP Managers when appropriate
  • Oversee all aspects of in-show integration execution to support revenue goals and further Bell Media revenue and content objectives
  • Monitoring in-show partnerships to ensure that exclusivities are met, pricing and exposure are standardized, costs are maintained and programs are not over-commercialized
  • 5+ years work experience in a brand partnership or sponsorship marketing role
  • Outstanding visual design presentation skills
  • Strong understanding of brands and the media industry
  • Solid experience working in a creative environment with great writing skills
  • Outstanding inter-personal skills
  • Be able to work independently and take initiative while at the same time being an effective team player within a cross-functional organization
  • Ability to handle multiple tasks simultaneously in a very demanding, fast-paced environment where priorities shift quickly
2

Digital Program Marketing Manager Resume Examples & Samples

  • Understanding key personas and audiences and their unique buying patterns
  • Drive, develop and execute integrated campaigns across multiple channels
  • Interpreting analytics in order test and measure the performance of different activity as well as reporting on results and delivery of KPI’s
  • Collaborating with corporate marketing, field marketing and communications to align online activity with broader campaign initiatives
  • Campaign integration using Eloqua
  • Demonstrated knowledge of key digital channels including web, social, email, search, and communities as well as how the channels can work together to optimize and accelerate buyer journeys
  • Proven ability to design and execute digital campaigns or marketing plans
  • Deep knowledge of metrics-driven campaigns and programs
  • Demonstrated success at working within traditional marketing organization and across multiple teams
3

Partnerworld Program Marketing Manager Resume Examples & Samples

  • Needs to possess a positive, enthusiastic collaborative attitude and possess demonstrated networking skills
  • Action oriented and results driven; comfortable with ambiguity and working with higher management and cross functional teams
  • Exceptional written, verbal and listening skills
  • Ability to take on new challenges, self starter
  • Excellent Project Management skills
4

Program Marketing Manager Solutions & Service Lines Resume Examples & Samples

  • Responsible for developing marketing content, campaigns and events in support of Service Line and Solutions business units
  • Responsible for ensuring quality deliverables and effective execution of the marketing plan within the Service Line and Solutions sectors
  • Develop an integrated marketing & communication plan to position EY in the Swiss Service Line & Solutions market space
  • Create content strategies and tactics that convey market positioning to target audiences through effective messaging
  • Collaborate with our experts to take them from concept to completion while managing all content and communication aspects of marketing projects, initiatives, and campaigns
  • Write strong marketing and sales copy with concise, appealing and consistent messaging for various media including print, digital, video and more
  • Develop briefings, working closely with creative team and the business units
  • Plan and oversee the execution of collateral materials to support sales and marketing programs
  • Secure final sign-off from subject-matter experts, project owners and legal team
  • Ensure that marketing materials position the company, its programs, and services for high visibility to promote and sustain EY proposition
5

VP Program Marketing Manager Resume Examples & Samples

  • Translating customer research and campaign analytics into winning marketing and creative strategies
  • Ability to effectively manage agency relationships
  • Developing inspiring marketing creative and messaging that drives customer behavior
  • Managing multiple work streams simultaneously and executing flawlessly on each
  • Prioritizing varying business priorities
  • Leverage customer research and analytical insights to develop authorized user acquisition and engagement marketing strategies
  • Work with creative agency to design and deliver winning Authorized User and Partner marketing campaigns
  • Develop creative briefs and oversee creative agency work, ensuring top-quality work is delivered on time and within budget
  • Work with Campaign Management, Channel and Decision Management teams to plan and ensure flawless campaign execution, from project planning through results measurement
  • Ensure marketing creative adheres to campaign strategy and Citi branding standards
  • Secure and retain Legal and Compliance approvals
  • Develop strong partnerships with Channel Execution and Service Delivery to maximize Customer touch points to ensure relevant offers and experiences with the specific intent of acquiring new Authorized Users and maximizing engagement among the existing Auth User base
  • Work with Citi Partners to design and execute campaigns that help shift spend share to our partners
  • Manage program compliance and controls reporting and record retention activities
  • Candidate will have a minimum of 3-7 years of Marketing experience, with at least 2 years in digital marketing execution and preferably in consumer financial services
  • Agency and/or creative/design background a plus
  • Experience executing multi-channel marketing campaigns
  • Understanding of the Consumer Cards business; understanding of the overall payments industry a plus
  • Experience leading cross-functional teams that include marketing, decision management (analytics) and finance
  • Strong customer focus and past achievement in applying a customer mindset to help realize marketplace potential
6

Program Marketing Manager Resume Examples & Samples

  • Build and own an annual marketing plan for the North America region that that will generate heightened brand awareness and increased sales leads
  • Identify and produce a steady cadence of events/activations that will support sectors, services, and key geographies
  • Drive clear service level agreements with agency partners that defines engagement levels (from ownership to consultative) and ensure all activity aligns to a broader strategy
  • Oversee the development and maintenance of marketing assets and collateral for use in marketing and sales activities that aligns with the organization strategic point of view
  • Partner with content marketing expert and Digital Marketing Manager to build and manage a rich editorial calendar across our owned properties (including blog posts, intellectual capital, reports, webinars, podcasts, infographics, etc.)
  • Work closely with Digital Marketing Manager to amplify all activities digital and social platforms (i.e. FB, LI, Twitter, etc.)
  • Identify key NA executives to represent the organization at engagements and conferences, building profiles of each from a thought leadership perspective that align with marketing priorities and strategies. Act in a consultative role in helping them build this out
  • Work in partnership with business development, creative services, and broader agency marketing team to execute
  • May manage, lead, coach and mentor junior marketing staff
  • Other job duties as assigned
  • Bachelor’s degree or advanced degree in English, Journalism, Marketing, Communications or applicable field is required
  • 7 plus years of next-generation digital and visual storytelling, content strategy, business development, creative direction, social media and marketing
  • Experience in house or in a services company designing and executing marketing campaigns preferred
  • Proven success understanding of or proficiency in tool that can generate traffic, convert visitors into leads, and nurture them through the pipeline preferred
  • Proficiency in computers and standard office applications (Microsoft Office is highly preferred)
7

Program Marketing Manager Resume Examples & Samples

  • Develop a strategy to drive targeted marketing programs. This strategy needs to dovetail with the overall Pegaworld marketing strategy
  • Execute programs from end-to-end including strategic direction, asset creation, delivery, communication, measurement and reporting
  • Implement a best practices approach to program development and execution to ensure maximum impact and results
  • Create compelling and differentiated assets aligned to the audience segment to educate, nurture and convert leads
  • 5+ years of experience in marketing
  • Strong analytical skills and a demonstrated ability to leverage data to drive strategy and program development
  • Meticulous attention to detail
  • Demonstrated ability managing multiple projects with conflicting deadlines simultaneously
  • Ability to prioritize work and meet deadlines
8

Program Marketing Manager Resume Examples & Samples

  • Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional pharmaceutical online programs
  • Review and approve all marketing materials, including copy and creative, in development
  • Ensure best practices are followed
  • Innovate new approaches to test
  • Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
  • Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
  • Optimize list targeting and segmentation to improve response rates and overall yield
  • Interface directly with sales, senior management, and internal marketing teams on specific program performance
  • Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign
  • Bachelors degree or equivalent experience required
  • 5 plus years combined experience in Digital Marketing with exposure to any/all of the following: email, media, and contextual linking
  • 2+ years of experience in a digital consumer agency or Pharma organziation
  • Experience working directly with a sales team, i.e., sales deployment, sales analytics, sales
  • Advanced MS Excel and Access skills ( Ex. pivot tables, V look-ups, building calcualtor)
  • Demonstrated ability to work in a fast-paced environment
  • Responsible, accountable and result-driven
  • Direct-to-consumer/HCP marketing candidates preferred
  • Knowledge of HTML a plus
  • Knowledge of databases/database marketing a plus
  • Consumer Healthcare experience a plus
9

Discount Program Marketing Manager Resume Examples & Samples

  • A high degree of flexibility and business acumen to adapt to the constantly changing needs of the business
  • Works well with a team and be comfortable taking the lead role managing multiple support organizations
  • Using Marketo or other marketing automation platforms
10

Principal Program Marketing Manager Resume Examples & Samples

  • Develop account profiles and target personas and oversee a database of named contacts to align Marketing and Sales in defining the target audience required to achieve account goals
  • Work with Sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within these accounts
  • Create cross-portfolio, go-to-market (GTM) plans and marketing plays in alignment with strategic product mandates and sales directives
  • Design and deploy integrated vertical industry marketing activities, including using industry surveys to monitor state of emerging technologies and levels of adoption
  • Initiate technical conversations with cloud strategy and product teams teams to create compelling value propositions, key messaging, and ensure a continual stream of relevant content
  • Manage and promote an editorial calendar of thought leadership content and new marketing assets that align to the customer journey, sales buying stages, and support the GTM plan
  • Package ready-to-execute marketing tactics; provide sales or marketing enablement on a worldwide basis using internal and external resources as needed
  • Monitor internal processes and communications to ensure emerging technologies and cross-portfolio solutions marketing is fully integrated into all appropriate Red Hat marketing plans
  • Own the metrics, tracking, and reporting mechanisms to determine effectiveness of program activities and integrated cloud thought leadership content consumption
  • Deep experience with building and carrying out account-based marketing programs; knowledge of SirusDecisions research or vertical industry marketing is a plus
  • Clear understanding of cloud and emerging technologies with the capability to initiate technical conversations with cross-portfolio product marketing teams
  • Solid writing and presentation skills to translate detailed technical content into impactful GTM materials
  • Experience with direct and digital marketing campaigns, as well as social media planning and execution
  • Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
  • Goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, and resourceful with solid influencing skills
  • Project management, planning, and organizational skills with attention to detail; ability to take the initiative and deliver projects unsupervised
  • Bachelors degree in marketing, communications, business, or a related field preferred
  • 10+ years named or account based marketing, especially within the financial services vertical
11

Partner Program Marketing Manager Resume Examples & Samples

  • Work with program participants and across many internal Red Hat business groups
  • Collaborate with product and Corporate Marketing teams to build the program brand, extend the marketing reach of the program, and hit targeted membership and participation goals and metrics
  • Communicate program benefits, features, activities, and offerings through a variety of campaigns and communication tools
  • Work across corporate public relations, product and solutions marketing, field and regional marketing, as well as global partner marketing to align the technology partner persona in marketing activities and plans
  • Manage social media, web program content, outbound communications such as newsletters and communiques, and SEO and SEM
  • Assist in the development of video, webinar, and events, including introducing regular scheduled programming and special activities
  • Coordinate the administration of the Technology Partner and Certified Technology logo programs, including working with program operations to ensure the proper landing of these logos with participating companies
  • Work with marketing counterparts at partner companies on awareness, go-to-market, campaign, and special activities to highlight joint relationships and strategic alignment between product, engineering, and marketing teams
  • Previous experience with the development and marketing of a partner program, including solid brand skills
  • Ability to connect with many different marketing contacts and scenarios
  • Ability to operate in a matrixed, global environment
  • Background in marketing technical products, especially cloud and platform products is preferred
  • Excellent writing skills; social media and content development experience
  • 5+ years of experience in running marketing programs or campaigns for a high-tech product or services company
  • Sense of humor and creativity
12

Program Marketing Manager Resume Examples & Samples

  • Work with Sales to identify gaps in key personas and contact information within strategic accounts
  • Collaborate with the global Account Based Marketing Program team to create and gain consensus for cross portfolio go-to-market (GTM) plans and marketing plays in alignment with strategic product portfolios and sales directives
  • Build, manage, and promote account-level ABM plans, including thought leadership content and relevant marketing assets and initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan
  • Deploy ready-to-execute marketing initiatives and provide sales enablement on an account and industry basis, using various mediums like digital, events, and social media
  • Analyze metrics and reports to determine effectiveness of program activities and account-based marketing goals
  • Enterprise (B2B) marketing background
  • Experience in working closely with leadership team and sales executives to develop marketing processes, strategies, and content requirements
  • Experience in the IT industry and a clear understanding of emerging technologies
  • Good communication skills; pragmatic with a focus on what’s relevant
  • Analytical mindset with the ability to track and report on campaign performance metrics
  • Understanding of industry domains and the ability to develop and guide value propositions that resonate with key accounts
  • Ability to build key relationships for both internal and external audiences
  • Experience dealing with C-level audience is a plus
  • Disciplined project management and process improvement capabilities
13

VP Program Marketing Manager Resume Examples & Samples

  • Strong partnering, influence and creative thinking skills
  • Ability to identify and effectively execute against opportunities to drive customer behavior
  • Lead online and phones marketing efforts (concept through execution and results reporting) for the Authorized User Marketing team
  • Identify, ensure prioritization of, and execute on key marketing opportunities for gaining more Authorized Users on new and existing card accounts
  • Support online, mobile and phones customer experience evaluation and design, identifying key opportunities to drive more Authorized Users, improved NPS and providing insights that help inform the business case and the eventual design
  • Work with internal partners (e.g., Authorized User Marketing peer, Campaign Management, Acquisitions, Early Engagement, Product teams, etc) to lead and coordinate 360 marketing efforts across programs, with particular emphasis on the online, mobile and phones channels
  • Work with internal and external research agencies to deliver key customer and competitive Authorized User marketing and UEX insights, and translate those learnings into effective authorized user acquisition and engagement strategies
  • Develop research agency briefs and oversee agency efforts, ensuring top-quality work is delivered on time and within budget
  • Manage monthly budgeting and forecasting activities for the team, including FYF reporting, invoice approvals, quarterly Program Rules and PERA submissions
  • Candidate will have a minimum of 3-7 years of Marketing experience, with at least 2 years in digital marketing execution and 1 year in digital customer experience design--preferably in consumer financial services
14

Program Marketing Manager Resume Examples & Samples

  • Deliver a cohesive field marketing plan to achieve Red Hat corporate and sales objectives, and to broaden and deepen Red Hat installed base through cross-sell programs
  • Carry out integrated programs for all routes to market
  • Collaborate and increase alignment with cross-functional teams
  • Carry out initiatives while keeping to the marketing programs budget
  • Set up correct campaign tactics and offer IDs in Salesforce.com to ensure proper lead/opportunity to campaign alignment and accurate reporting
  • Build a consistent communication plan to product teams, Sales, and cross-functional stakeholders regarding marketing plans, program details, and performance metrics
  • Bachelor's degree in marketing, business, or related discipline
  • 3+ years in B2B marketing experience, preferably in technology field
  • Knowledge of open source, enterprise software, cloud, virtualization, or subscription-based sales models is a plus
  • Ability to build and carry out effective, integrated marketing programs for multi-product solution offerings targeting the enterprise market, including Fortune 500 accounts
  • Prior experience with Salesforce.com or Eloqua is a plus
15

Program Marketing Manager Resume Examples & Samples

  • Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional pharmaceutical online programs such as edetails and microsites
  • Innovate new approaches to test copy and creative
  • 4 plus years’ experience in digital marketing - including email, analysis, media and contextual linking. Pharma industry experience preferred
  • Experience working directly with a sales team, i.e., sales deployment, sales analytics, sales,
  • Experience managing multiple marketing programs simultaneously
  • BS/BA preferred , MBA a differentiator
  • Advanced MS Excel and Access skills
  • Excellent analytical skills with tools such as: Site Catalyst, Dart, Google Analytics, etc
16

Global Program Marketing Manager Resume Examples & Samples

  • Planning, executing, controlling and monitoring global programs from beginning (concept) to end (sales commercialization) using program management best practices combined with sound financial management principles
  • Developing full-scale plans and associated communication documents
  • Actively leading teams and being proactive in identifying critical resources
  • Drive internal product innovation from a leadership perspective
  • Ensuring the protection and expansion of intellectual property by working with R&D on Intellectual Property issues
  • Appropriate reporting on programs including management / program reviews
  • Taking an active role in identifying program risks and building mitigation plans with key stakeholders to keep programs on track, on schedule, and on budget
  • Anticipating and managing changes (internal or external) that may impact program scope or goals
  • Being accountable for overall program quality controls
  • Fostering a “get it done” attitude that is shared by the entire program team
  • Setting and continually managing program expectations with team members and other stakeholders
  • Working with finance and other members of the organization in assessing, tracking and reporting the financial benefit of programs
  • Identifying issues and conflicts within the program team
  • This position has a global reach and will report directly to the Executive Director of Global Strategic Programs
  • The scope of the work will include leading multi-functional teams and working with regional / local leadership to develop, execute and complete selected programs. The Global Program Manager will be leading 1-3 initiatives with sales objectives that generally range between $20 million and $50 million at maturity and that are applicable to multiple, but not necessarily every, Food Care region around the globe
  • The individual in this role will work with people at all levels in the organization from senior business unit leaders and corporate management, through staff and administrative support levels
  • BA / BS degree/ or a technical degree is required; MBA preferred
  • Ability to Travel 10% - 15% for the purpose of team meetings, presentations, off-site management, etc
  • Valid Passport- overnight and international travel is required
  • Valid Driver's License
  • 5+ years of experience working in multi-national or multi-location business, ability to manage remote teams effectively
  • 5+ years of MS Office Suite (Word, Excel, and PowerPoint) and Google applications (Docs, Slides, and Sheets)
  • Fluent in the English language, both spoken and written
17

Program Marketing Manager Resume Examples & Samples

  • Accountable for managing and reporting on shared program budget allocations as required. Provide ongoing budget spend reporting and ROI per tactic
  • Reporting and Analysis
  • Deliver weekly, monthly and quarterly campaign reporting to campaign stakeholders and senior management
  • Ensure effective monitoring, reporting and evaluation of campaign results. Evaluate/report on ROI of spend versus results
  • Good oral and written communication skills
  • Good interpersonal skills, collaboration skills and a strong team player
  • Flexible, super organized and able to prioritize and manage multiple campaigns/projects simultaneously
  • Deep technical knowledge of campaign/program management tools, digital marketing, marketing automation platforms and email systems
  • Individual should have a Bachelor’s degree. Interest in scientific domains and academia is a plus, but not required
  • 5+ years of program and email marketing experience, preferably in a B2B environment
  • Proven track record in executing and successfully growing marketing campaigns in an international environment
18

Program Marketing Manager Resume Examples & Samples

  • Plan and deliver regional marketing campaigns, events, and initiatives aligned with global and regional objectives to achieve aggressive business and revenue growth targets
  • Collaborate with teams and stakeholders across the organization to plan and deliver marketing initiatives that generate demand, product and solution awareness, and overall market share
  • Develop and implement integrated marketing campaigns focused on awareness and demand generation, including events, campaigns, online, social, telemarketing, engagement, and nurture
  • Manage the lead funnel and guide effectiveness and efficiency for campaigns, from monitoring top-of-funnel volume to funnel conversion rates and actual pipeline generated
  • Manage allocated budget and marketing mix across the region; be accountable for the ROI of marketing programs
  • Analyze results, metrics, and reports to determine effectiveness of program activities
  • 5+ years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
  • Demonstrated ability to create and develop strategies and integrated marketing campaigns, as well as the ability to carry out the tactical elements of these plans
  • Solid project management. planning, and organizational skills with attention to detail
  • Ability to take the initiative and deliver projects unsupervised
  • Excellent written, verbal, and presentation skills; ability to develop relationships and communicate with all levels of the organization
  • Comfortable with ambiguity and handling multiple urgent tasks, projects, and relationships
19

Program Marketing Manager Resume Examples & Samples

  • Maintain & create new materials and tools in support of the Allegion Partner Program, including presentations, collateral, competitive positioning, training materials, business support and digital solutions
  • Manage the transactional opportunities with Allegion Program Partners to support channel led initiatives
  • Ensure that Allegion Partners are up-to-date with new products and enhancements that support the channel led strategy
  • Evaluate existing marketing programs and recommend changes/improvements
  • Work with team in executing marketing plan to support product positioning and branding initiatives
  • Maintain complete life cycle Allegion Partner Program marketing collateral
  • Manage the Allegion rewards program for the channel led business
  • Support development and management of marketing communication tools
  • Identify growth opportunities through coordinating Voice of the Customer studies, market analysis; customer needs assessments and competitive analysis. Develop insights through these efforts that feed into our product & business strategy development
  • Support development of strategic plans for 2017 and beyond
  • 3-5 years of marketing experience preferably with a manufacturing company
  • Strong marketing competencies, including business and market analysis
  • Collaboration skills and demonstrated ability to work effectively across functions (IT, product, sales, etc.)
  • Excellent personal leadership and change management skills
  • Excellent ability to represent the Company externally and build alliances
  • Solid understanding of multi-step distribution and indirect channel sales
  • Strong attention to detail and strong project management skills
  • Ability to multi-task in a fast paced environment
  • Results-oriented with proven execution skills
20

Senior Program Marketing Manager Resume Examples & Samples

  • Possesses a broad technical background and has the ability to “roll up their sleeves” and jump in if needed, along with managing
  • Comfortable in different roles, sometimes supporting, sometimes leading
  • Is capable of taking accountability while providing status, asking for help and immediately escalating issues and problems as necessary
  • Responsible for overall project schedule that enables the teams to be successful based upon the project milestones and Go-Live
  • Responsible for managing overall project budget
  • Monitors and reports on the progress of all project activity within the project including significant milestones and any conditions which would affect project cost or schedule
  • Bachelor’s degree in Computer Science, Engineering, Technology or related fields
  • This leader has experience leading and interacting with cross-functional teams
  • This leader has 5+ years of experience in complex project management, budgets and implementation with proven ability to design workable solutions and drive projects to successful implementation
  • This leader can work independently in a fast-paced and rapidly changing environment
  • MBA or Master’s Degree in a related field
  • Operations Management/Fulfillment Center experience
21

Senior Program Marketing Manager Resume Examples & Samples

  • Define and execute marketing programs designed to raise internal awareness and external global brand recognition
  • Build relationships with global and local marketing teams to drive cohesive messaging to support the global initiative
  • Develop detailed project plans, including goals, messaging, call to action, and distribution channels
  • Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion
  • Create positioning, messaging, web content, and documentation in conjunction with the APN team, partner marketing
  • Use data and testing to optimize and improve content and targeting for campaigns
  • Earn trust and maintain strong relationships with Marketing, Partner, and Regional teams to drive program support
  • 5-7+ years of relevant work experience in Partner Marketing, Marketing Communications and/or high-technology Program Marketing
  • Highly organized and detail-oriented
  • A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – field marketing, global field marketing operations, marketing automation, and global marketing teams
  • Strong understanding of marketing data analytics principles and practices, and basic forecasting and tracking skills in Excel
22

Program Marketing Manager Resume Examples & Samples

  • Manage the creation, design, and production of print materials to promote Land, Private Jet, and Student Expeditions programs
  • Coordinate and manage digital marketing initiatives for the Land, Private Jet, and Student Expeditions programs
  • Develop strategic marketing plans for Land, Private Jet and Student Expeditions travel programs
  • Manage the marketing budget for Land, Private Jet, and the Student Expeditions programs
  • Bachelor’s degree with 4+ years of marketing experience in print production, digital marketing, and developing marketing collateral for B2C campaigns is required
  • An understanding of international marketing and travel industry experience a plus
  • Knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint), Adobe Creative Suite (Photoshop, InDesign), online content management systems
  • Demonstrates excellence in direct and digital marketing. Self-directed, well organized, and capable of handling multiple projects simultaneously and meeting deadlines in a fast-paced environment
23

Senior Program Marketing Manager Resume Examples & Samples

  • Plans, directs, supervises and controls the execution of all business, technical, fiscal and administrative functions of the assigned program, project or sub-task
  • Experience leading and interacting with cross-functional teams
  • Minimum five (5) years of experience in complex project management, budgets and implementation with proven ability to design workable solutions and drive projects to successful implementation
  • Ability to work independently in a fast-paced and rapidly-changing environment
  • Communication skills
  • Organizational skills
  • Leadership skills
24

Regional Program Marketing Manager Resume Examples & Samples

  • Executing and supporting regional marketing activities to deliver awareness, consideration and purchase activity in support of revenue commitments and future goals
  • Executing on strategic brief documents for cluster campaigns
  • Managing tactical requirements as needed for: events, demand generation, advertising, training, communications, collateral and sample production, print production, press releases, advertising
  • Working in conjunction with creative, print and production vendors in US&C region to deliver campaigns and required materials
  • Supporting US&C industry relationships – association memberships, sponsorships and trade events and sponsorships
  • 10 – 20% travel
  • Proficiency in Microsoft Office (word, powerpoint, excel), Adobe
  • Bachelor’s degree or 4 years equivalent marketing/project management experience
  • 4+ years of experience in marketing communications and/or project management skills for marketing support
  • Strong organizational and prioritization skills
  • Capable of participating and learning all disciplines in marketing – event management, telemarketing, demand generation, email, direct mail, lead management and tracking, results (ROI) reporting, collateral development, customer communications, internal communications, training, sales support – direct and channel support
  • Ability to be a self-starter, plan and execute program components
  • Editing skills
  • A can-do attitude
  • Flexibility to adapt to changing needs and priorities
  • Detail-oriented, collaborative team player
  • Problem solver, level headed, works well under pressure to solve needs and issues
25

Global Field Program Marketing Manager Resume Examples & Samples

  • Develop a strong understanding of customer needs and how to best position Cloud Platform products regionally and partner with the broader Cloud Platform BU to scale Cloud Platform efforts locally
  • Build regional marketing plans, drive localized major events, content, solution and workload campaigns, customer and partner engagement – will start with US first and then rollout campaigns to APAC, EMEA, NORTHAMERICA
  • Collaborate with PR and Central GCP marketing to build customer reference programs and grow market momentum
  • Support our growing field sales force and channel partners through sales collateral, sales tools, competitive information and insights
  • Co-market with and build programs to engage Startups and Fortune 500 companies
  • Oversee regional budgets and analyze the effectiveness of marketing campaigns to determine ROI
  • Overall accountability for local execution including events (large and small)
  • 5+ years of business technology marketing experience, including B2B product marketing and/or field marketing experience with enterprise software, developer, infrastructure or platform-as-a-service technologies, exposure marketing AWS or Azure platforms a HUGE plus
  • Preferred is a Computer Science or engineering background in addition to marketing experience; prior experience marketing to developer audiences and IT decision makers
  • Strong technical acumen and ability to interact with highly technical people and technologies
  • Understanding of the enterprise software purchase, development and implementation cycles
26

HBO Program, Marketing Manager Resume Examples & Samples

  • Write marketing strategy/creative briefs to establish program positioning and strategic direction. Develop marketing partnerships with media partners, retailers, organizations, and like-minded brands to drive viewership and broaden the reach of brand/program messaging
  • Serve as a liaison between all internal departments to ensure cohesive strategies and integrated campaigns
  • Manage the production process for all off-channel marketing materials (i.e. project timelines, technical specs, etc.)
  • Effectively supervise a Coordinator and Assistant, providing direction, managing workflow and overseeing skill development
  • Manage and maintain a multi-million dollar annual media and production budget, ensuring effective and economical allocation of resources
27

Program Marketing Manager Resume Examples & Samples

  • The Manager will be responsible for the implementation of programs and activities, leveraging EBU campaign elements appropriate for top accounts, to achieve funnel targets and revenue goals
  • Develop and support activities towards the achievement of the overall account performance (ARPA) objectives which includes acquisition and upsell / cross-sell in this segment, with a focus on CIO / CISO engagement, and grow decision making and influencer contacts for other functions
  • Create, recommend, and manage CIO and VIP events and sponsorships (with Commercial for scale as appropriate) that set Rogers apart as an overall business solutions provider, enabling Canadian organizations to transform their business using Leapfrog technologies
  • Leverage content and marketing assets to prospect, engage and nurture relationships for sales
  • Regular communication with Corporate Sales Leaders and Account Executives including attending weekly and monthly team meetings representing EBU / Segment Marketing
  • Make recommendations to both sales and marketing for the injection of social, content and thought leadership marketing strategies and events
  • Understanding of key performance indicators in this segment – ARPU, Churn, NPS, ROI, Campaign / Program conversion rates / Funnel contribution and Lead to Opportunity to Win metrics – and leverage this information to provide program summaries with recommendations for continuous improvement
  • Understanding of SF and Pardot and ability to work with sales to leverage data and CBM insights to further sales opportunities, mining Pardot interactions to optimize sales conversations / opportunities. Track domain visitor and prospect trends and identify decision makers and influencer groups within accounts
  • Develop quarterly plans that support sales account planning process with an emphasis on thought leadership
  • Work cross-functionally and be familiar with processes that support segment marketing
  • Adhere to budgets, Rogers’s policies and business rules of engagement
  • Minimum 7 years’ experience in a B2B Marketing role
  • Strong project/campaign management, program/campaign development, tracking, reporting and execution abilities
  • Confidence in working with senior leaders to drive successful program development and execution
  • Proven leadership skill set (influencing, negotiation, facilitation, decision-making, problem-solving)
  • Understanding of account base (one to one) marketing strategies
  • Understanding of social selling
  • Comfortable marketing complex solutions
  • Excellent communications and presentation skills
  • Ability to collaborate in a matrix organization, and drive success with limited supervision
  • Financial accountability and managing to a budget
  • Achievement oriented self-starter who possesses solid sales & marketing background
  • Working knowledge of Microsoft office with experience in working with Word, Excel, and Power Point
  • Working knowledge of Salesforce and Pardot (Marketing Automation) is an asset
28

Program Marketing Manager Resume Examples & Samples

  • Commerce Management: facilitates campus ID card issuance, cashless payment processing, account management and reporting on-campus, off-campus, and online
  • Security Management: monitors all campus activity using integrated door access control, video surveillance and mass notification capabilities
  • BA required, with a focus in marketing and project management
  • Strong communication, interpersonal, and writing skills
  • Highly proficient in use of desktop publishing (e.g., The Adobe Suite, InDesign/Illustrator/Photoshop, etc.)
  • Detail-oriented, self-motivated, strong work ethic, professional, goal-oriented, strong team player
29

Program Marketing Manager Resume Examples & Samples

  • Lead development teams, establish schedules and facilitate cross-functional meetings
  • Lead and drive the team to meet or exceed program / project targets
  • Manage the creation, review and approval of product requirements
  • Facilitate meetings and maintain master schedules
  • Establish clear objectives and deliverables for the programs / projects that support the business
  • Manage risks and issues through problem avoidance, contingency plans and proper escalation
  • Anticipate customer concerns and issue. Provide that information to the internal team(s)to improve responses and responsiveness
  • Communicate program status, progress and major challenges to senior management; create mitigation plans as necessary
  • Schedule and run all phase reviews and program reviews.Track progress, report status and make corrections to achieve program / project goals
  • Looks for ways to minimize design cycles and costs
  • Present to and consult with mid and senior level management on business trends with a view to developing new services and products
  • Work with internal teams, staff and other managers to increase sales opportunities and maximize revenue
  • Establish a close working relationship with the local customer account management team
  • Utilizing a thorough knowledge of the market, the solutions and services that the Business Unit can provide and the strengths/weaknesses of the competition develop a pipeline of new business opportunities
  • Grow and maintain existing accounts by presenting new solutions and services
  • Research and build relationships with new customers
  • Leverages past experience and strong communication skills to collaborate closely with engineering, operations, quality, supply chain, and sales to meet project development timelines
  • Enhances Business Unit reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to the job
30

Senior Program Marketing Manager Resume Examples & Samples

  • Develop and implement EMEA Marketing programs and campaigns for both direct customers and channel and alliances partners in support of global and regional business plans
  • Create integrated marketing campaigns in order to generate sales leads for Red Hat's Infrastructure and Application Platforms offerings
  • Brief related parts of the organization on marketing programs and campaigns for feedback and alignment
  • Coordinate marketing activities (e.g., advertising, online marketing, webinars, website, direct mailing, customer events, trade shows, etc.) in cooperation with the regional marketing managers
  • Provide professional project management for programs and campaigns in order to improve transparency and budget optimization
  • Measure and report on ROI of marketing activities to optimize spending
  • Guide consistent, regular communications to the global and field marketing teams
  • 5+ years of solid marketing experience addressing business, strategic, and technical IT audiences
  • Proven success developing integrated marketing plans and programs to support business objectives and record of developing strategic go-to-market initiatives and managing budgets
  • Deep online marketing experience with a proven record of pan-EMEA implementation and results optimization using marketing automation tools, preferably Salesforce.com and Eloqua
  • Experience working closely with field sales teams to guide demand generation activities
  • Solid problem-solving skills and sense of ownership when managing projects to completion
  • Solid analytical skills in assessing business opportunities and tracking results
  • Attention to detail and project management skills; ability to gather data accurately and provide insightful analysis
  • Good knowledge of tools and processes related to go-to-market campaigns
  • Record of managing multiple successful campaigns within tight deadlines
  • Excellent written and verbal communication skills; fluent language skills in English
31

Lead Gen Program Marketing Manager Resume Examples & Samples

  • Collaborate with campaign program marketing, regional field marketing, and sales to create the inbound and outbound lead generation programs for global lead gen representatives
  • Adapt campaign messaging and content for use in one-to-one communication between lead generation representatives and prospects
  • Create and manage the lead generation flows and logic for automated lead generation follow-up, using modern platforms and marketing automation tools
  • Curate Red Hat product and marketing content on behalf of the lead generation representatives, highlighting the most valuable content for one-to-one communication with prospects
  • Meet regularly with program and regional marketers to understand the quality of opportunities and engagement of the lead generation programs, to assess areas for improvement
  • Meet regularly with Lead Generation managers and representatives to get continuous feedback on the effectiveness of the programs
  • Train lead generation representatives on how to use the programs, content, and tools on a daily basis
  • Actively participate in global campaign program development, as the subject matter expert on one-to-one communication between lead generation representatives and prospects
  • 3+ years of software industry experience, preferably within an area of infrastructure software (operating system, cloud, virtualization, etc.), system management or application development
  • Deep knowledge of the market, including key players, market trends, key industry analysts, and technology direction
  • Understanding of open source software
  • Excellent program development and writing skills
  • Bachelor's degree in marketing, business, or a related field
  • Proven record of success in a fast-moving technical environment, including a proven ability to learn new technologies and concepts quickly
  • Ability to develop compelling marketing programs and requisite materials (themes, content, assets. etc.) associated with the program
  • Outstanding written and verbal communication skills; ability to explain and translate complex technology concepts into simple and intuitive communications
  • Success in working in an influence-based, cross-functional environment
  • Ability to be meet deadlines and manage multiple projects at once while working in a highly complex environment
  • Motivated with a solid work ethic
32

Program Marketing Manager Resume Examples & Samples

  • Develop and maintain comprehensive account profiles, target personas, and oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Work with sales teams to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within these accounts
  • Collaborate with the global Account Based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic solutions mandates and sales directives
  • Manage and promote an editorial calendar of innovative content and new marketing assets that align with the customer journey, sales buying stages, and support the GTM plan
  • Deploy ready-to-execute marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
  • 7-10 years of public sector marketing experience; experience with Department of Defense is a plus
  • Experience in technology industry
  • Extensive experience with building and carrying out Account Based Marketing programs; experience with federal marketing and marketing to the Department of Defense is a plus
  • Clear understanding of emerging technologies with the capability to skillfully guide business oriented conversations with cross-portfolio product marketing teams
  • Solid writing and presentation skills to translate technical content into impactful GTM materials
  • Successful direct and digital marketing campaign and social media implementation experience
  • Demonstrated ability to achieve practical results working cross-functionally with Sales, Marketing, and Product teams
  • Bachelor’s degree in marketing, communications, business, or a related field is a plus
33

Senior Program Marketing Manager Resume Examples & Samples

  • Develop targeted Industry marketing plan in collaboration with related sales and marketing key stakeholders, aligning with the Asia Pacific (APAC) and Japan Marketing and Sales teams’ strategy
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to coordinate marketing and sales in defining the target audience required to achieve account goals
  • Work with the Sales team to identify gaps in key personas and contact information within strategic accounts
  • Develop data and insight strategy to add key personas and contacts within these accounts
  • Collaborate with the global Account Based Marketing Program team to create and gain consensus for cross portfolio go-to-market (GTM) plans and marketing plays in accordance with strategic solutions portfolios and sales directives
  • Build, manage, and promote account-level ABM plans, including expert content and relevant marketing assets and initiatives that align with the customer journey and sales buying stages, and support the account GTM plan
  • Deploy ready-to-implement marketing initiatives and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
  • Analyze metrics and reports to determine effectiveness of program activities and ABM goals
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Background in enterprise (B2B) marketing
  • Experience working closely with leadership team and sales executives to develop marketing processes, strategies, and content requirements
  • Understand industry domains and develop value propositions that resonate with key accounts
  • Experience working in the IT industry and clear understanding of emerging technologies
  • Good communicator, pragmatic, and focusing on what's relevant
  • Analytical mindset with an ability to track and report on campaign performance metrics
  • Fluent communication skills in Japanese and English
34

AC Program & Marketing Manager Resume Examples & Samples

  • Leads local alumni and marketing program development, responsible for successful execution and outcomes
  • BA/BS in Marketing, Public Relations, Communications, Business, or related field
  • 6 years of professional experience required, including working directly with senior level customers/clients; strong preference with experience in consulting staff role
  • Exercises impeccable judgment when dealing with highly confidential information
  • Customer service orientation and a set of loyal (internal or external) clients who actively recommend his/her capabilities
  • Track record of designing, documenting, improving, and managing complex processes, with flawless attention to detail and very strong organizational and problem-solving skills
  • Communicates clearly and professionally to senior executives in verbal and written form; Demonstrated ability to influence senior executives to take action
  • Meets deadlines and prioritizes assignments to effectively juggle multiple tasks simultaneously
  • Manages projects effectively; delegates tasks to ensure delivery of multiple efforts simultaneously
  • Works independently in a fast-paced environment, is enthusiastic, self-motivated, and flexible
  • Ability to work collaboratively in cross-functional teams
  • Comprehensive knowledge of positions/industries most attractive to Bain alumni
  • Strong sales and interpersonal skills
  • Prior budgetary management experience
  • Flexibility to travel intermittently
35

Program Marketing Manager Resume Examples & Samples

  • Review and execute all marketing tactics
  • BS/BA or equivalent experience
  • 4+ years combined experience in any of the following: digital industries - Agency, publishing, marketing (pharmaceutical related field, i.e. Pharma agency, Pharma organization, Pharma Analytics a plus)
  • Familiarity with email, media, and contextual linking
  • Strong understanding of analytics tools such as SiteCatalyst, Google analytics, omniture, DoubleClick, etc
  • Desired skills
36

Program Marketing Manager Resume Examples & Samples

  • Perform market, sales, and financial analyses and assess effectiveness of various appropriate marketing programs along with health economic value propositions
  • In conjunction with the Director of Marketing, develop and support the franchise strategic goals for product and enabling procedure programs
  • Develop sales tools to position the value proposition and economic benefits of our technology to the customer and best practice for proctoring
  • Develop additional sales collateral within the appropriate specialty
  • Maintain and regularly disseminate timely competitive intelligence along with compelling sales arguments that support Advanced Energy’s technology
  • Collaborate with surgeon thought-leaders and product champions to develop value added programs and materials, both in the office settings as well as the Operating Room
  • Collaborate outside of division in order to facilitate Medical Education and other cross pollination efforts
  • Implement medical educational activities within the division
  • Conduct and construct training respective to the field, surgeons and other stakeholders
  • In conjunction with the Director of Marketing, prepare and support activities for new product launches including value proposition, sales channel strategy, cannibalization assessment, educational tools and pricing
  • Support social networking and patient brand awareness activities to support growth requirements where appropriate
  • Plan and tactically implement the company’s tradeshow activities
  • All activities must be performed in compliance with the Quality System
  • Performs duties in compliance with environmental, health and safety related site rules, policies or governmental regulations
  • Travel requirement: 20-30%
  • Bachelor's Degree in Business, Education or Medical related field
  • 7+ years' experience with Bachelor's
  • 5+ years' experience with Master's
  • Minimum 3-4 years of experience within the medical device industry, preferably related to one or more product marketing specialties noted above
  • Knowledge of electrosurgery, Orthopedic (Hip, Knee, Spine) surgery, Neurosurgery, ENT surgery, and/or cardiac rhythm devices and procedures preferred
  • MBA or other master’s degree preferred
  • Knowledge of medical device marketing is preferred
  • Proven track record in developing and maintaining relationships with HCPs and Med Device sales reps
  • Ability to develop solutions to complex problems with creativity while aligning with organizational objectives
  • Ability to multi-task while working in a fast paced environment
  • Ability to work effectively in a multidisciplinary team environment
  • Capability to travel within the U.S. and international
  • Computer proficiency with Microsoft Word, Excel, and PowerPoint
  • The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to use a computer, and communicate with peers and co-workers
  • The employee must frequently lift and/or move up to 20 pounds
  • Specific vision abilities required by this job include ability to adjust focus
  • While performing the duties of this job, the employee is occasionally exposed to humid conditions because of air conditioning units used to control the building environment
  • The noise level in the work environment is usually quiet