Digital Marketing Manager Resume Samples

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MJ
M Jones
Maxwell
Jones
29265 Pattie Ridge
San Francisco
CA
29265 Pattie Ridge
San Francisco
CA
Experience Experience
10/2015 – present
Phoenix, AZ
Cluster Digital Marketing Manager
Cluster Digital Marketing Manager
10/2015 – present
Phoenix, AZ
Cluster Digital Marketing Manager
10/2015 – present
  • Ensure all marketing content produced directly or by the marketing or public relations team (imagery, messaging, language and compliance) is up to date, brand compliant and promoting our Best Price Guarantee on distribution channels to drive direct channel revenue on Hotel Content Manager (HCM) and consistent across all channels and partner websites (e.g. Expedia)
  • Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform etc
  • Strengthen customer relationships through Social and Earned Media, monitoring both hotel, outlet and competitors’ presence on social media for performance enhancement
  • Daily performance management of all distribution channels and partnerships – Business Travel Agents, CRO, GDS, OTA Web & Social Media
  • Assists in the annual marketing strategy and budget process, consulting to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities
  • The Digital Marketing Manager performs his/her duties within the framework defined by the chain and hotel norms and by internal regulations as specified by the Cluster Digital Marketing Director
  • Presents a summary of his/her findings / successes / activities to the Director Of Sales & Marketing on a weekly basis (Weekly Sales Report) prior to and after the week is completed
01/2013 – 07/2015
New York, NY
Digital Marketing Manager
Digital Marketing Manager
01/2013 – 07/2015
New York, NY
Digital Marketing Manager
01/2013 – 07/2015
  • Develop digital marketing strategy and lead execution for assigned artist brands and projects; develop both short-term and long-term digital campaigns, content plans, and fan communication based on best practices and analytics to drive revenue; manage and develop key relationships with label staff, external partners/vendors, artists, and artist managers
  • Develop and lead a comprehensive marketing strategy, from ‘top-of-the-funnel’ awareness through conversion. You will work closely within paid search, display, rich media and video, mobile, social, search engine optimization (SEO), conversion rate optimization (CRO) and affiliate marketing space and will ensure integration of digital marketing with offline marketing strategy and tactics
  • Lead the development of News UK’s affiliate marketing program, taking a pro-active approach to building strategic business partnerships with 3rd parties and developing innovative affiliate propositions. Undertake real-time reviews of the impact of affiliate marketing campaigns on sales performance, and adjust incentive structures accordingly to deliver the maximum ROI for News UK
  • Design and implement objective driven, analytically supported email marketing programs/campaigns which leverages a wide range of best practices, strategies, tactics that are best suited for the target market and the business. Develop plans within these programs/campaigns to ensure RSM is growing in its relevancy, effectiveness, and audience. Strategically build email marketing plans that support the objectives for user growth and the objectives of our marketing organization as well as the growth objectives of our business. Ensures that the role of email marketing communications is aligned with building on the awareness gained fosters an engaged audience while helping to build the pipeline of qualified leads for our sales process
  • Collaborate with marketing operations, business development, and the broader IMC organization to ensure the activities managed though the email marketing team, and the data generated from them, are effectively integrated with our CRM system and other data management systems. Serve as an advocate for digital marketing when working with the other teams who collect and manage data to influence the proper use/management of customer behavior data which would benefit the efforts of the digital marketing team
  • Develop and execute the strategy surrounding our e-mail marketing, including development of e-mail nurture campaigns targeting existing accounts and prospective accounts that result in increased demand generation and revenue growth, along with e-mail nurture campaigns with B2C customers. Perform day-to-day email marketing activities including email campaign set-up, customer list segmentation, landing page creation, scheduling, multivariate testing, URL tagging and deployment of one-time, recurring, triggered and dynamic content-driven nurture marketing campaigns
  • Email Deployment Execution: Create and manage the email calendar, coordinating with online and offline promotional offers. Source products and offers to support the calendar. Indirectly manage copywriters and designers to create emails. Responsible for working with our Email Service Provider (ESP) to deploy emails. Build, test and deploy email using our ESP
09/2009 – 12/2012
Los Angeles, CA
Assistant Digital Marketing Manager
Assistant Digital Marketing Manager
09/2009 – 12/2012
Los Angeles, CA
Assistant Digital Marketing Manager
09/2009 – 12/2012
  • Develop and manage digital marketing campaigns that combine search, social, and display
  • Create and manage quarterly digital promotional plans and budgets
  • Develop and execute digital acquisition campaigns
  • Hands on collaborate role working with our business unit to provide digital marketing support to achieve marketing goals
  • Develop and execute annual E-Marketing plan including
  • Take ownership and manage the hotel's approvedonline reputation management platforms by responding to all guest's comments
  • Developing and managing digital marketing campaigns
Education Education
Bachelor’s Degree in Marketing
Rutgers University
Bachelor’s Degree in Marketing
Skills Skills
  • Proven organizational ability with strong attention to detail; able to see the big picture while paying attention to details
  • Utilize excellent organizational skills to manage multiple projects, under quick deadlines and be able to respond quickly and accurately to change
  • Impeccable eye for detail, strong organization skills, and ability to meet tight deadlines
  • Highly credible and highly regarded with ability to inspire confidence in other colleagues, peers and leaders
  • Strong local market knowledge and ability to provide digital partner recommendations for UK, France and Germany
  • Highly motivated with a strong work ethic; able to operate independently and with minimal supervision
  • Understanding of key industry metrics (CTR, CPC, CVR, etc.) and variables (Quality Score) and the ability to recognize how they might impact the business
  • Excellent computer skills, particularly Excel, PowerPoint and the ability to work with data efficiently and effectively; strong analytics skills
  • Strong knowledge of social media, picks up new thinking, tools and tech quickly
  • Capable of being highly flexible and able to deal with change
Create a Resume
1

Digital Marketing Manager Resume Examples & Samples

  • Owner of the various digital processes, utilized during the planning & execution of digital marketing campaigns. Including
  • 4 year college degree, preferably in Marketing, Advertising, Communications or related-field
  • Minimum 5 years of digital marketing experience or related agency experience preferred
  • Creativity and innovation focus with an eye on constant, measured improvement
  • Strong interpersonal and presentation skills
  • Ability to build collaborative relationships
2

Digital Marketing Manager Resume Examples & Samples

  • Participate in business development for Diamond Theory, Roc Nation’s independent digital marketing services arm, including creation of branding decks, proposals, meeting with potential clients, resource and project forecasting & securing resources for subcontracted work
  • Develop digital marketing recommendations & execute social media / content marketing and social media advertising campaigns for Diamond Theory & Roc Nation clients
  • Analyze metrics and campaigns and make suggestions for optimization of campaign elements
  • Manage social media content calendar across multiple platforms (Twitter, Facebook, YouTube, Pinterest, Instagram, Tumblr to name a few)
  • Create client reports
  • Main point of contact for client relations and day-to-day account management to ensure objectives are met
  • Project manage client development projects such as new app and/or website development
  • Research new platforms and brand partners and assist in forging new relationships in social and tech space
  • Superior ability to listen and identify client needs and communicate clearly and efficiently to client and internal team
  • Superior attention to detail
  • Proven experience in content marketing, web/mobile/app design & development and social media
  • Ability to identify new tech trends and user behaviors early
  • 3-5 years experience in related fields of digital, content and brand marketing, sales, and/or business development
  • Prior agency / account management experience in lifestyle & liquor or hospitality categories preferred
  • Willingness to travel as needed
  • Flexible personality with ability to adapt to fluid priorities
  • Ability to work independently to see projects through from conception to execution
3

Digital Marketing Manager Resume Examples & Samples

  • Self-starter, proactive
  • Exceptional attention to detail and follow through skills
  • Must have previous experience in launching 360 marketing campaigns
  • Exceptional communication - deep cross-functional collaboration is required
  • Excellent writing and presentation skill
  • Experience with YouTube metrics
  • At least 4-5 years experience in online marketing and content marketing
  • Strong technical understanding of digital performance marketing i.e. Paid, Owned and Earned media
  • Strong experience in digital marketing metrics including Sprinklr, RivalIQ, Simply Measured, Facebook Insights, Twitter Insights
  • Creative and analytical experience with Tumblr, Twitter, Facebook, Vine, StumbleUpon, Instagram, Snapchat and other social sites
4

Digital Marketing Manager Resume Examples & Samples

  • Day-to-day management of paid search (PPC) and external marketing campaigns for magazines, books, and related products
  • Grow and optimize our paid search and external marketing campaigns through ongoing testing of keywords, ad copy, landing page recommendations, bidstrategies, ad extensions, geo-targeting, etc
  • Knowledge of search engine and social media marketing specifications and guidelines
  • Interact with marketing team to understand allowable CPO and CPA goals
  • Responsible for the generation of weekly, monthly, quarterly, annual and ad hoc reports, with the ability to recognize performance trends and troubleshoot data anomalies
  • Work with our production department to implement tracking codes on web pages and/or URLs
  • Remain curious and current with new advances in search engine marketing, the competitive landscape, and keyword research
  • 3-5 years of hands-on experience managing paid search campaigns on Google, Bing, and Yahoo
  • Experience with setting up and running marketing campaigns on Twitter, Facebook, and other social media sites
  • Strong analytical skills including the ability to identify trends, risks and opportunities in conversion metrics and make recommendations to ensure goals are met
  • The capacity to work with minimal instruction, but also be comfortable working with a number of cross-functional departmental groups and stakeholders
  • Curiosity to keep learning and expanding skill set in an ever-changing media landscape
  • Excellent oral and written communication skills
  • Experience with Acquisio or other 3rd party platforms for SEM campaign management
  • Advanced skills in Excel
  • Google Adwords certification is a plus
5

Digital Marketing Manager Resume Examples & Samples

  • Manage budget/forecast and program planning; oversee technology initiatives, both large & small projects
  • Partner with Toys”R”Us and Babies”R”Us Brand team to create 360 marketing plans
  • Ideate new programs
  • Manage external relationships with vendor partners; launch new initiatives
  • Optimize existing programs and campaigns; create and present proposals and recommendations
  • Bachelors Degree in Marketing or related field
  • 5-7 years relevant Marketing experience
  • Strong project management, organizational, and communication skills
  • Ability to manage multiple projects and tight deadlines
  • Ability to investigate, analyze, and solve problems thoroughly
  • Flexible and responsive to dynamic situations and changing priorities
  • Appropriate sense of urgency; works well under pressure
  • Understanding of RTB and exchange-based media buying
  • Excellent communications skills
  • Experience with digital ad serving technology
  • Digital advertising experience including exposure to campaign success metric/optimizations
6

Digital Marketing Manager Resume Examples & Samples

  • Help develop and execute web marketing requests and initiatives (emails, homepages, copy, image assets, mobile comps, 9W Loves loyalty program assets)
  • Work with Digital Art Director to execute layouts for assets (manage shoot timelines, collect samples, select and provide feedback on asset creation, etc.)
  • Manage copywriting process (coordinate with copywriter, write copy as needed)
  • Traffic creative projects through Art Department, Marketing, E-commerce teams
  • Analyze digital metrics for web projects and emails, assess performance
  • Oversee competitive research, gather learnings for team, report back
  • Manage digital assets for Brand Marketing initiatives (global ad campaign, Fashion Target’s Breast Cancer, St Jude, etc.)
  • Nine West seeks a digital guru that is innovative, analytical, ambitious, energetic, organized and team-oriented
  • This person should be constantly connected to the latest and greatest in tech news, competitive initiatives across the fashion portfolio and possess the ability to make both big picture and small framed activations come to life that will drive ultimately drive traffic and sales, both for our online and retail business
  • Maintain and create new relationships with account executives to create strong, impactful online media campaigns, tech enhancements and developments, etc
  • Work with video production team to coordinate shoots, manage post-production process
  • Quick learner, deep understanding of brand voice and business goals
  • Experience creating and managing content for digital mediums, particularly online video and advertorial content
  • Ability to think outside the box while keep innovation, relevancy and revenue top of mind
  • Show initiative and be proactive in identifying opportunities for brand exposure
  • Work well as part of a team, with the ability to move between team member and team leader when necessary
  • Serve as a mentor and model for junior team members
  • BA or BS in Marketing, Communications or related field
  • 4-6 years of digital marketing strategy, digital media planning and content management experience, preferably with fashion brands and/or e-commerce site from an in-house environment or an ad agency
  • Experience with analytics, pulling / summarizing reports and forecasting results prior to campaign launches
  • Understands SEM and SEO best practices
  • Organization skills
  • Computer proficiency including Excel
  • Strong verbal and written communication skills and interpersonal skills
7

Digital Marketing Manager Resume Examples & Samples

  • Accelerate growth of CNBC’s email newsletter programs, including acquisition and retention efforts, testing and planning and working with Editorial to devise new product ideas
  • Devise and execute multichannel customer acquisition and retention strategies for CNBC PRO, CNBC’s premium paid digital subscription product
  • Develop strategic marketing plans to build awareness and audience across CNBC Digital’s various editorial initiatives and consumer products; analyze and optimize campaign performance
  • Oversee creative development for and execution of campaigns including on-air and digital marketing, social media, influencer programs, and promotions such as contests and sweepstakes; copywriting often required
  • Collaborate with social media editorial team to grow audiences on established social media platforms; provide recommendations on emerging opportunities
  • Liaise with Strategic Content and Ad Sales Marketing to create dynamic social media campaigns and promotions tied to commercial objectives
  • Contribute to requirements gathering for new product launches and enhancements
  • Minimum 5 years related work experience
  • Proven track record building marketing campaigns, particularly email marketing, with clear KPIs and measurement plans
  • Proven track record growing subscription products through acquisition and retention best practices
  • Ability to synthesize large amounts of data into cohesive summaries
  • Clear and effective written and verbal communication skills
  • Excellent organizational and time management skills and the ability to multi-task
  • Strong interest in News
  • Familiarity with web analytics tools and concepts
  • Passion for results oriented, data-driven marketing
  • Willingness to roll up your sleeves and get things done in a lean environment
  • Comprehensive knowledge of established social media platforms
  • Thirst for staying current in the digital space
  • Ability to get things done in a matrixed environment
8

Digital Marketing Manager Resume Examples & Samples

  • Develop an overall digital marketing strategy in conjunction with the communication team. This will include brand and category objectives for online, mobile, digital media, social, eCRM, SEM, and gaming
  • Create, manage, and implement integrated digital marketing campaigns, being flexible enough to act as a team leader or a team member depending on the campaign
  • Create and drive a social marketing strategy for the focus categories, managing agency-supplied social moderators to ensure a consistent and engaging voice from the brand on key social platforms like Facebook, Twitter, etc
  • Manage and inspire external agencies in the development of key digital initiatives and tools
  • Develop and manage an analytics program for all digital marketing programs and social platforms. Regularly share findings and adjust campaigns based on key metrics
  • Work closely with Public Relations, Sports Marketing, Retail Marketing and Merchandising teams to gather assets throughout the year for digital communication executions
  • Manage relationship with global counterparts, keeping them regularly informed on all category projects
  • Remain abreast of current digital marketing tools and techniques
  • Regularly present digital concepts to integrated communication teams
  • Manage and reconcile project budgets and maintain updated project status reports
  • Work with adidas offices in Egypt, Morocco and Levant assisting them with the proper implementation of global marketing communications strategy and tools
  • Track the implementation of global marketing communication tools within Egypt, Morocco and Levant
  • Compile competitor activity in the market place
  • Strong communication skills: written, oral and presentation. Written communication in particular is of up most importance for this role
  • Analytics: ability to analyse data to improve strategic decision making and implementation
  • Creative: ability to shape the implementation of marketing plans
  • Deep-routed understanding of and ever changing digital landscape
  • Experience in project management – including critical path management to deliver projects on time and within budget
  • Experience with digital production process and technical nature of developing digital marketing initiatives
  • Demonstrated understanding experience delivering solutions or services via new and emerging web technologies
  • An ability to articulate which elements of digital marketing are suitable for different campaigns and how they deliver results
  • Detail-oriented and highly organized
  • Fluency in English (spoken and written)
  • University Degree in Marketing, Communications, Design, Business or a related field
  • Min. 2/3 years Digital marketing experience
  • Google Certification Program (AdWords Professional) – SEM (preferred)
  • IBM Enterprise Marketing Management Certification – IBM Coremetrics (preferred)
  • Google Analytics IQ Certification – Google Web analytics certification (optional)
9

Digital Marketing Manager Resume Examples & Samples

  • Oversee and update the Digital Marketing Calendar as the executive producer of projects
  • Create specific digital launch plans for all new products including: teasing, theme, partners & contests
  • Work with Marketing & PR Manager to develop & manage the annual digital budget
  • Work with digital agencies to lead the voice and storytelling on all campaigns or programs
  • Prepare & present monthly status reports on digital efforts outlining successes & challenges
  • Prepare & submit bi-weekly social media reports using analytics programs
  • Mentor and oversee Marketing & PR Coordinator as a digital producer & content contributor
  • Write, edit and proof all digital copy to ensure quality
  • Manage & Update Google
  • University degree or related education in marketing or communications
  • 3+ years’ experience in web marketing, copywriting, and/or product management
  • 1 year experience in cosmetics and/or consumer packaged goods industry
  • Highly engaged on multiple social media platforms
  • Genuine interest / early adopter of digital technology & innovation
  • Knowledge of social media for business and influence marketing tactics
  • Excellent copywriting and marketing communication skills
  • Strong understanding of digital marketing & video production techniques
  • Good Photography, editing and Photoshop skills
  • Entrepreneurial and customer focused attitude
  • Witty personality with great sense of humour
  • Exceptional ability to communicate clearly both verbally and in writing
  • Project management skills and meticulous with detail
  • Analytical skills - ability to draw conclusions from data and reports
  • Ability to work well across the organization and with 3rd parties
10

Digital Marketing Manager Resume Examples & Samples

  • Manage and execute digital and social strategy
  • Plan, implement and administrate digital initiatives for digital media, mobile, gaming and social networking sites
  • Brief and manage digital PR and communications agencies
  • Manage and action all content for social networking sites
  • Develop strong partnerships with strategic business units, retail, product, sales, etc
  • Monitor trends, across digital channels
  • Online Reputation Management
  • Measure progress on KPI’s
  • Monitor agencies
  • Provide realistic plans and forecasts on digital activations
  • Monitor and report on digital market trends and competitors and propose/initiate/take actions
  • 3 years digital and social marketing experience and track record
  • Industry experience: ideally in apparel/fashion/shoes
  • Leadership: 3 years’ experience preferable
  • Exposure: marketing and proven digital experience delivering solutions in digital media, creative, social networking, mobile, gaming and viral programs
  • Data analysis, Trend forecasting, Strategy development, Business planning, Decision mapping, Story lining
  • Skills in Communication, Negotiation, Presentation, Relationship management
  • University or appropriate degree in Marketing/Digital Marketing or Related
  • 5 years of overall work experience in Marketing/Digital Marketing or Related
11

Digital Marketing Manager Resume Examples & Samples

  • Work closely with the Corporate and Education Marketing Manager(s) to effectively grow the EDU Group business by developing and executing marketing campaigns that support department-wide goals
  • Effectively leverage and optimize internal digital marketing resources and groups, including modeling registered user and subscriber databases, NYTimes.com, and relationships established with other business units (e.g., NYTSyn, Advertising, New Services) to grow EDU Group business and support external sales team(s) goals nationwide
  • Forecast for and work within an established budget to identify and execute various external marketing campaigns, including events, digital and print advertising, email lists, partnerships and social media, to acquire qualified leads and promote EDU Group access to target markets
  • Collaborate with various cross-functional departments including product, technology, consumer marketing, customer insights, creative services and marketing operations to successfully execute all details of marketing campaigns on time and in budget
  • Collaborate with external sales team(s) to understand goals and challenges in the sales process; work to optimize marketing processes to support sales cycle and optimize conversion
  • Suggest and implement strategies for retention and grow engagement on NYTimes.com with current Group Sub, Site License, Digital & Group Pass clients
  • Track and report on campaign performance and analyze sales, conversion, and retention to understand effectiveness and ROI; provide recommended courses of action
  • Coordinate with internal and external resources and stakeholders across all business units: Marketing, Events, Procurement, Product, Marketing Operations, Research, Finance, IT; attend all relevant meetings
12

Calvin Klein Digital Marketing Manager Resume Examples & Samples

  • Develop strong relationships with internal partners & wholesale accounts
  • Oversee shoot production for all internally produced e-commerce photography
  • Assist with management of the digital marketing budget
  • Define and analyze user metrics in partnership with accounts
  • Lead data interpretation, recommend site enhancements, and identify business opportunities accordingly
  • 4-5 years marketing experience, focused in the digital arena
  • Superior relationship building skills with internal and external teams
  • Enthusiastic about the digital world
  • Passionate about the fashion industry
  • Patience and foresight to help develop process efficiencies for the future
13

Digital Marketing Manager Resume Examples & Samples

  • Manage & execute marketing & brand content and inventory across all digital platforms
  • Complete a monthly analysis of best practices and identified improvement opportunities
  • Use available & future metrics to refine digital strategy on a quarterly basis and report to senior management
  • Attend weekly marketing, news, web, social & sales meetings
  • Work with members of the web production, marketing & sales teams to design and develop new brand based experiences
  • Maximize social media opportunities for daily marketing, special events and station initiatives
  • Assist with the development of live events on social platforms in conjunction with WUSA 9 digital & social teams
  • Ability to perform multiple tasks in a fast paced environment
  • Creating and implementing strategies for audience growth on digital & social media platforms
  • Ability to evaluate optimal strategies for posting times and content
  • The graphic design skills needed to create artwork and copy for web and social media posts
  • Tracking success of social campaigns utilizing available analytics platforms
  • Television producing experience
  • Web publishing & production
14

Digital Marketing Manager Resume Examples & Samples

  • Working with third party platforms & online e-commerce sales channels in China
  • Online advertising in China
  • Wireframes & UX
  • Project Managing web design (leading a technical team)
  • Analytics
  • Language skills: Mandarin to native level and excellent English
  • Affiliate marketing
15

Digital Marketing Manager Resume Examples & Samples

  • Have an entrepreneurial spirit and have an interest in fashion and marketing
  • Understand site analytics and paid and organic search, along with SEO
  • Organized and goal orientated
  • Editorial writing a plus
16

Digital Marketing Manager Resume Examples & Samples

  • Develop e-marketing plans for the US market that meet growth and profitability goals
  • Manage affiliates relationships and online display campaigns to generate incremental demand, optimize contribution, and acquire new buyers. Advise on US paid search strategy
  • Create innovative paid and contra partnerships with third party partners to drive customer acquisition
  • Identify enhancements to US website that will increase ranking within organic search, and optimisations to increase conversion for the affiliate, display and partnerships activity
  • Provide objective analysis of online marketing activity including, customer retention, customer acquisition, and segment performance
  • Develop, implement and report on robust e-marketing testing plans and new partnerships that deliver against new customer and brand awareness targets
  • Work closely with UK counter-part to align US and UK online marketing efforts
  • 4+ years of experience working within the ecommerce or marketing teams of a fast paced direct business or fashion retailer and is commercially aware of the overall business
  • Experience of planning and executing online campaigns
  • Direct experience of building an affiliate marketing channel, preferably within apparel
  • Sales and budget management
  • Working knowledge in the optimal use of web analytics tools (Coremetrics / Omniture / Google Analytics / Tagman)
  • Sound understanding of online acquisition marketing tools (SEO, PPC, Social, Affiliate, Display, comparisons etc.)
  • Must be able to champion online marketing; presenting and influencing at a higher level
  • Motivate and manage a team, understanding of Boden values and intuitive understanding of the brand
17

Digital Marketing Manager Resume Examples & Samples

  • Develop and optimize Rackspace HK and China websites (structure, content, SEO etc)
  • Responsible for all digital marketing activities (including and not limited to SEO, SEM, Display, social media, email marketing) to generate new business leads for Rackspace Asia sales teams
  • Interact with Rackspace international marketing teams and agencies to leverage knowledge, content, tools and relationships and generate optimal online lead generation for Asia business
  • Drive new customer acquisition for Rackspace
  • Drive online engagement for online sales teams via online chat and site submissions
  • Social media development of strategy and execution
  • Support our Enterprise and Installed Base marketing teams to provide insight for marketing campaigns
  • Assist in launch of new products to SMB, start-up and developer communities
18

Digital Marketing Manager Resume Examples & Samples

  • Develop integrated, multi-channel marketing plans and campaigns for artists designed to drive membership sales, ticket sales, email sign-ups and fan engagement
  • Project manage production of campaigns across email, search, affiliate network, display/banners, social media and promotions/contests
  • Work closely with Producers to maintain content marketing calendar for each artist
  • Build and deploy email campaigns including copy writing, formatting, HTML editing, template innovation, segmentation, A/B testing, optimization
  • Coordinate paid search campaigns for active programs, while monitoring and optimizing live campaigns
  • Content marketing development, including copy writing for social media channels, email marketing and promotional materials plus contest conceptualization leveraging video, photos and other artist content
  • Create innovative contests and promotions utilizing applicable social media marketing tools and our internal contest module to effectively build and market promotions delivering maximum reach and entries
  • Lead in research and development of a new affiliate marketing program
  • Manage production and launch of creative assets for all artists with local design team
  • Responsible for reporting, campaign measurement and developing success metrics by channel and artist. Utilize Google Analytics, Omniture and in-house reporting tools
  • Provide clients with comprehensive reporting post-campaign and make recommendations for future initiatives based on data-driven successes
  • Build and maintain relationships with artist representatives to develop a consultative role to pitch ideas for new promotions, marketing activities and secure approvals
  • Coordinate cross-marketing efforts with other divisions in Live Nation and Ticketmaster by developing and maintaining strong working relationships with internal divisions (touring, social, email, tour marketing, etc.)
  • Remain educated on the latest best practices and technology in digital channel marketing and facilitate implementation of new practices as needed
  • Bachelor’s Degree and 3-5 years relevant digital marketing experience with hands-on experience managing email and social media marketing campaigns. Artist marketing experience a plus but not required
  • Highly proficient in email marketing and expertise in working with email service providers (experience with What Counts/Publicaster a plus but not required)
  • Experience working in either Google Analytics or Omniture
  • Experience with the analysis of digital marketing KPI’s across both owned and paid media channels
  • Basic knowledge of HTML for use in production of email campaigns
  • Proficiency with MS Office programs including Excel, Powerpoint, and Word
  • Demonstrated strength in planning, organizing and project management skills with strong attention to detail
  • Creative and innovative thinker who thrives on bringing cutting-edge marketing ideas to existing environment
  • Excellent written and verbal communication skills, for both internal and external communications
  • Ability to work collaboratively in a team setting and independently
  • Resourceful and strong problem-solving skills
19

Digital Marketing Manager Resume Examples & Samples

  • Support development of large-scale partnerships with key trade partners that leverage Education’s content, customer and application assets to go far beyond transactional sales
  • Design marketing plans, develop promotional strategy, and execute marketing tactics across product lines that address the needs of Nursing and Health Professions faculty and students
  • Establish and maintain marketing management, reporting and KPIs, including monthly visits to major customers (all major customers to be visited quarterly)
  • Support development and implementation of approach/business models for addressing secondary markets, especially print rental
  • Increase capture user data from indirect channels and actively transition customers of indirect channels to direct relationships where possible
  • Sustained experience in different aspects of channel marketing: customer segmentation; pricing and promotions merchandising; strategic marketing, digital marketing, content marketing
  • Able to translate product or brand strategies into large-scale marketing strategies across channel marketing segments to optimize channel marketing revenues
  • Experimental and testing capability – able to design, run, report and action on multiple marketing experiments concurrently
  • Strong budget and forecasting skills: measurement and tracking capabilities; campaign modelling and analytics; data management capabilities
  • KPI development and achievement – ability to identify, track and achieve against the right set of KPIs at a customer and organizational level
  • Creative, innovative and positive thinker and communicator: able to resolve complex competing priorities and organizational structure with customers and internally
  • Strong customer engagement capabilities and understanding of consumer marketing environment and customers at all levels
  • Commercial outlook, with understanding of how to pull different marketing and sales levers in B2B and B2B2C environments
  • Strong empathy with Sales, Product and Content Management functions, and proven evidence of working collaboratively to ensure the success of these functions
  • Change management experience: evidence of ability to play a part in teams making a step- change in performance
  • Operate in a cross-functional role with editorial, production, finance, operations, warehouse management, fulfillment
  • B.S./B.A. in marketing or related field
20

Digital Marketing Manager Resume Examples & Samples

  • Help define the digital marketing roadmap aligned to the overall goals for the marketing organization
  • Own and manage digital properties including the corporate website and eComm store, social media channels, online relationships and partner ecosystem
  • Responsible for running digital activities including content management, email marketing, and social media channels
  • Generating sales via the eComm store and running digital programs to get quality leads for the Sales teams for adoptions of the Digital and Print products
  • Constantly innovate to improve traffic/on-line ordering, improved hit rate and reduced bounce rate
  • Responsible for digital content and collaterals (campaigns (videos, white papers, case studies) to be used as assets for lead generation
  • Work with online partners to create a system to leverage online stakeholders to increase mindshare and capture leads
  • Collaborate with the digital marketing teams across the globe for best practice sharing and leverage assets
  • Develop highly collaborative relationships across marketing, Sales and Marketing ops, sales, production other functions in the organization
  • Bachelors/Master's Degree, university degree or equivalent
  • Minimum 6 years of experience in marketing, business development and/or marketing communications roles
  • Travel is need based
  • 6-7 years of overall marketing experience and 4-5 years of this on relevant digital marketing execution – SEM/SEO/SMO; analytics and actionable insights; and campaigns for lead generation and closures
  • Client servicing experience
  • Sound oral and written business communication skills
  • Ability to handle and prioritize multiple tasks
  • Ability to develop and apply creative, workable solutions to project-related matters
21

Digital Marketing Manager Resume Examples & Samples

  • Degree in Marketing, e-Commerce or related disciplines
  • With 3 - 6 years of relevant experience in banking field with proven track records in digital marketing is preferred
  • Knowledge in digital marketing (SEM, mobile / social platforms / WeChat / Facebook,etc.) platforms and tools
  • Proactive, matured individuals with strong analytical and planning skills
  • Strong communication skills, creativity, strategic thinking and attention to details
  • Detail-oriented and able to work under pressure to meet tight schedule and achieve business targets
  • Digital marketing experience in credit cards will be preferred
22

Digital Marketing Manager Resume Examples & Samples

  • Work closely with product & brand business leaders (as well as global social media team) to understand overall objectives and translate these into actionable digital engagement strategies & plans
  • Lead cross-country online marketing planning alignment and consolidation of plans ensuring strength and alignment of messaging and plans at all touchpoints of consumer journey
  • Identify regional opportunities, develop plans and manage the implementation
  • Develop and strengthen the relationship with digital agencies, Google and potential regional partners
  • Work with carriers and retailers on joint digital marketing opportunities
  • Manage, grow and exploit Motorola’s CRM database and referral
  • Manage, grow and exploit Motorola’s CRM database and referral programme
  • Ensure web content is up to date for each country locale
  • Manage budgets and invoicing process
  • Support growth of ecommerce business on Motorola.com and 3rd parties
  • Lead evangelism for digital marketing across the organisation
  • CRM and digital marketing experience at agency or major consumer brand with strong media activity. Regional experience is essential
  • Significant understanding of the digital marketing ecosystem - from planning to implementation through optimisation and measurement
  • Excellent communication and negotiation skills to deal with global partnersProven ability to work with cross-functional teams
  • Global sensibilities with proven ability to work with virtual teams
  • Strong B2C integrated marketing acumen to drive the brand and commercial results. RoI driven
  • Innovative and creative, ability to engage others regarding new ideas and projects
  • MBA or further specialisation is a plus
  • Prior experience working in multinational companies, within a matrix reporting structure
23

Digital Marketing Manager Resume Examples & Samples

  • *In this role you will
  • Develop, project manage and execute integrated digital marketing campaigns, from campaign conception through to creative development and fulfillment
  • Ensure display marketing campaigns are designed to achieve measurable results
  • Ensure brand consistency, customer-centricity and integrity across all communications
  • Work with external and internal partners (e.g., designers, copywriters, marketing automation team, etc.) to ensure flawless campaign execution
  • Analyze media and creative data to look for trends and patterns in performance in order to make campaign recommendations and deliver business insights
  • Work closely with Demand Generation and Product teams to keep them informed and ensure they are aligned on campaign efforts
  • A minimum of 5 years related work experience in building digital marketing programs or campaigns
  • A successful track record of creating and implementing digital marketing campaigns that delivers measurable results
  • Strong knowledge of and experience with digital marketing/web tools (Doubleclick, Google Analytics, SiteCatelyst, etc)
  • Ability to analyze campaign performance data for optimizations and recommendations
  • Understanding of A/B Testing, Funnel Analysis, Segmentation Analysis
  • Extremely organized and highly motivated
  • Flexibility to work in a rapidly changing environment
  • Website/eCommerce experience
  • Experience building and managing campaigns inside Doubleclick (or other third-party ad server)
24

Digital Marketing Manager Resume Examples & Samples

  • Driving strategy, growth and execution of SEM, PLA (10+ markets) and CSE (10+ markets) campaigns with the support of agency staff while delivering a high return on spend
  • Developing strong relationships with digital marketing teams across Microsoft to manage and coordinate KW strategy and messaging for acquisition focused marketing
  • Designing and executing tests, collecting and analyzing data, identifying trends and sharing insights in order to achieve maximum ROI in paid search campaigns
  • Utilize first and third party data in Data Management Platform to find, qualify and convert hard to reach audiences interested in particular product categories
  • Bringing leadership with new growth ideas and drive its implementation to grow the business including but not limited to testing new products, audience targeting, market and partner expansion
  • Keeping up-to-date on digital marketing trends and developments, including attending conference and industry events
  • Understanding and analyzing digital marketing KPIs, developing scorecards, newsletters and reporting on results and key initiatives to senior management and other stakeholders
  • As a leader for this key area of the business, you will be measured by Microsoft Store’s traffic and revenue referred by digital marketing channels you manage
  • High energy, result orientated marketing expertise with an incredibly strong bias for action
  • 3-5 years of SEM and PLA experience managing campaigns across Google, Yahoo, and Bing as well as managing various CSEs globally
  • In-depth experience with website analytics tools (e.g., Google Analytics, Omniture)
  • Experience with bid management tools (e.g., Marin, Kenshoo, Adobe) and search monitoring tools (Adgooroo)
  • A willingness and ability to work with a large number of people all around Microsoft, including our international subsidiaries and lead meetings with a high level of tact and organization
  • Strong understanding of ROI-oriented marketing and internet advertising model
  • Superior verbal, written and presentation skills
  • A contagiously positive can-do attitude
  • Strong analytical, problem solving, multi-tasking and project management skills
  • An entrepreneurial spirit that is passionate about growing the business within a fast paced environment, while changing the way customers perceive our brand and our products
  • Ability to travel 10-15% of the time
  • A character that exemplifies Microsoft’s values including honesty, openness, personal excellence, constructive self-criticism, continual self-improvement and mutual respect
25

Digital Marketing Manager, Analytics Resume Examples & Samples

  • Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics, digital advertising and online sales metrics using reporting technologies including online analytic tools (e.g., Omniture) and traditional reporting/analysis platforms (e.g., Microstrategy, SQL, Excel)
  • Analyze disparate data points – advertising, sales, web and mobile traffic – to develop holistic understanding of user trends, behaviors and impacts
  • Direct changes to web analytics code to enable tracking of online properties. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights. Document all data standards and processes as appropriate
  • Develop and implement A/B and multivariate testing strategies to improve the online user experience, optimize web and mobile site creative, and increase sales revenue
  • Partner with the Consumer Insights team to structure user research programs and interpret the resulting information
  • Create, manage and distribute reports and KPI dashboards to effectively communicate data, insights and recommendations including the use of statistics, graphical representation and written analysis
  • Conduct and execute marketing campaign analyses (e.g.,, search and traffic impact; user segmentation studies) and present conclusions to executive leadership and key stakeholders across organizational levels
  • Analyze and interpret consumer behavior trends to inform business optimizations
  • Maintain expertise on customer data tools (i.e., Google Analytics and other reporting tools linked to web user behavior) and industry trends
  • Stay current on web and mobile site usability best practices
  • Bachelor's degree from a four-year college or university or quivalent work experience
  • Minimum 5 years relevant analytics experience
  • Expert knowledge of Omniture, including best practices for implementing and managing site tags, report generation and interpretation
  • Highly knowledgeable about ecommerce metrics
  • Experience analyzing multiple data sources to develop marketing conclusions and recommendations
  • Experience working with a range of website analytics reporting programs and tools
  • Strong presence to present persuasive recommendations to senior leadership as well as key external stakeholders, including ability to communicate complex ideas and recommendations to senior leadership that highlights a clear decision framework based on analysis and experience
  • Passionate about the internet, mobile and emerging technologies, staying current as digital technology evolves
  • Strong focus on providing our website visitors with excellent online experiences
  • Savvy in finding ways to apply technological solutions to accomplish various business needs
  • Knowledge of HTML is preferred
  • Strong sense of project ownership and dedication to delivering outstanding results
  • Ability to manage a high volume of details with excellent accuracy
  • Comfort level with complexity and problem solving, including data management issues
  • Excellent written and oral communication skills with the ability to convey complex information to all levels of the organization
  • Self–directed with the ability to work in a fast paced, deadline driven environment
26

Digital Marketing Manager Glamour Resume Examples & Samples

  • Manage the efficacy of creative concepts proposed to fit various client's Key Performance Indicators (KPIs) and build case studies highlighting Glamour's success reaching them
  • Track Glamour's "Win rate" - Proposals bought as a percent of all proposals fielded - and the attributes that lend to a "win"
  • Work with the Integrated Marketing team to bring larger, cross platform ideas to life for our total brand customers. This can include
27

Digital Marketing Manager Resume Examples & Samples

  • Develops and executes digital marketing strategy across all digital media channels from concept to launch
  • Leads and manages all aspect of digital marketing including SEO/SEM, Affiliate, Display Re-Targeting and Acquisition, Marketplaces including Amazon and other future channels, Shopping Comparison Engines, Social Advertising and Email Marketing
  • Manages digital marketing team; sets and maintains clear specific, measurable, actionable, reasonable and time related goals for functional group and individual team members
  • Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions
  • Develops new digital marketing programs to better acquire and retain customers
  • Develops digital marketing roadmap including optimization of existing channels and development of new channels and ensures that plans are executed in conjunction with associated tactics
  • Builds and maintains digital marketing budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
  • Provides analytics on effectiveness of all digital marketing channels, including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages
  • Leads implementation and maintenance of new analytic systems in collaboration with cross functional partners including sophisticated attribution modeling in order to gain better insights into effectiveness of digital marketing
  • Leads effort for landing page optimization and other forms of a/b and multivariate tests associated with digital marketing focused on improving click through and conversion rates
  • Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts
28

Digital Marketing Manager Resume Examples & Samples

  • A minimum of 3-4 years’ consumer brand/product marketing experience, in a multinational company
  • Experience in managing people, even junior profiles
  • Demonstrable experience of structured digital marketing strategies, SEO and Technical Website Optimisation, Online Advertising analysis and evolution, Social Media management, Emailing campaign and analysis of results and KPI with specific Analytics tools
  • A proactive and motivated approach, with great organisational skills
  • Experience in managing and maintaining professional relationships with external and internal partners, from briefing and negotiation, to constructive feedback
  • Strong interpersonal skills; able to communicate confidently, professionally and proactively with a broad spectrum of people
  • Excellent written and verbal communication skills, and an eye for detail
  • A keen interest in the videogames and entertainment market
29

Digital Marketing Manager Resume Examples & Samples

  • Function as the Museum’s web administrator
  • Manage the operation of the Museum’s web site (Expression Engine) and micro-sites (WordPress)
  • Coordinate content creation with Creative Services, other departments, outside programmers and developers
  • Update content pages and train and supervise other staff
  • Conduct on-going web maintenance
  • Rotate on-call responsibility for handling web site server issues
  • Track and report on web stats and Manage Google Analytics and Google AdWords
  • Drive traffic to the web site through use of SEO/SEM techniques, including oversight of outside resources
  • Manage the digital marketing planning and execution for exhibitions, programs, membership, development and the shop. This includes primary responsibility for the Museum’s eNews program
  • Generate plans for the strategic use of social media (Facebook, Twitter, Instagram, blog, etc). Responsible for monitoring social media activity in conjunction with others in the department – including weekends and holidays
  • Formulate and implement digital exhibition and program guerilla marketing and outreach, such as e-flyers, web site postings, links to related online content, etc. Work with other department members to coordinate efforts
  • Work within established budgets and deadlines and develop the same for future projects
  • Supervise Outreach Coordinator, Digital Interns, departmental volunteers, and temporary staff as needed
  • Represent the department at meetings inside and outside the Museum; share digital learnings with staff at various levels across the institution
  • Act as a museum-wide resource on digital communications
  • Serve on institutional level committees as requested
  • Additional projects and responsibilities as determined by the Director of Marketing. 
  • Creative and strategic thinker; able to innovate and pursue novel ideas using available and/or limited resources
  • Outstanding written and verbal communication skills
  • Minimum 3 years professional marketing communications experience, preferably with a museum or cultural institution
  • Experience with website management required
  • Experience in social media and digital marketing required, including hands-on experience in strategy and practice in major social media platforms, particularly Facebook, Twitter, Tumblr, YouTube, and Instagram. Familiarity with Vine, Snapchat, Pinterest a plus
  • Basic HTML skills required; strong experience and comfort in Web CMS, required. WordPress and Expression Engine preferred
  • Familiarity with email marketing tools required; MailChimp experience a plus
  • Excellent general computer skills, including MS Office Suite. Adobe Creative Suite knowledge preferred
  • Ability to establish and maintain effective working relationships with colleagues, volunteers and the general public
  • Self-starter able to manage multiple projects and tight deadlines independently in high pressure environment
  • Ability to work with numerical and statistical reports
  • Excellent judgment and decision-making abilities
  • Prior supervisory experience a plus
  • Minimum BA/BS degree; graduate degree preferably in Marketing or Arts Administration or equivalent work experience
  • Art or art history background and/or previous work experience in an art museum or gallery preferred
  • Familiarity with Jewish culture preferred
30

Digital Marketing Manager Resume Examples & Samples

  • Position can also serve as individual contributor with manager responsibilities, serving technical or functional expert for assigned areas while overseeing cross-functional project team(s)
  • Minimum of six years proven and progressive marketing experience, including a minimum of three years proven financial services or industry-specific segment or management consulting experience or equivalen
  • Strong planning, analytical, communications, decision-making, lateral thinking, influencing, interpersonal and project management skills
  • Demonstrated understanding of customer segmentation and management techniques. Confirmed knowledge of the business, products and services supported as well as the external environment affecting them
31

Digital Marketing Manager, Des Moines, Iowa Resume Examples & Samples

  • Measure and report performance of all digital marketing campaigns, and assess against goals to identify trends optimizing spend and performance based on those insights
  • Set and achieve acquisition goals for digital media channels through accurate forecasting and media optimization
  • Measure campaign effectiveness by tracking and monitoring key performance indicators including impressions, time on site and driving forces behind the engagement
  • Prior experience working with a digital marketing company or agency or online marketing or publishing organization desired, but not required
  • Possess an entrepreneurial, digitally savvy, experimental approach to problem solving with strong analytical and critical thinking skills
32

Digital Marketing Manager Resume Examples & Samples

  • Drive digital subscription growth, engagement and loyalty through the development and implementation of web promotions, email and social media campaigns, lead generation, and digital marketing campaigns that inform and engage with subscribers
  • Develop a variety of testing models to optimize sales performance from digital channels implementing sales plans to achieve budgeted goals
  • Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence and consumer insight
  • Work cross-functionally with internal departments including marketing, newsroom and advertising to identify opportunities, execute brand initiatives and maximize customer engagement and loyalty
  • College degree in marketing or related field with five or more year’s prior sales and/or marketing experience
  • Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Prior experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools preferred
  • Ability to clearly articulate and present initiatives to creative and technical teams
33

Digital Marketing Manager Resume Examples & Samples

  • Lead paid search and display campaign initiatives including initial planning and business case development, tactical execution, monitoring/reporting, analysis and optimizations
  • Build excellent relationships with the digital agency, and partner to monitor the overall performance of paid search and display activities to report key performance to senior executives
  • Work with search engine optimization (SEO) agency to build and execute SEO roadmap to improve organic search positioning, traffic and conversions through site improvements, content strategy and external linking
  • Identify and drive enhancements to digital marketing campaigns that maximize conversion rates and growth of the digital channel including managing an aggressive testing roadmap
  • Work with multiple lines of business partners to integrate search and display into program strategy and overarching/multi-media campaigns. Develop and implement digital campaign tactics to engage customers and increase conversions to meet LOB goals
  • Work with external and internal creative resources to develop best-in-class digital experiences for campaigns and supporting landing page experiences
  • Manage paid search budgets and forecasts
  • Keep abreast of competitive environment and developments/trends in the digital landscape to evangelize search and display subject matter expertise across bank
  • BS/BA or equivalent, preferably in Marketing, Advertising, Communications or related-field (MBA a plus)
  • 5+ years experience successfully managing digital marketing campaigns for a business or agency
  • Hands-on, progressive experience managing Paid Search (SEM) campaign strategy, ad copy development, and campaign execution. Display advertising background a plus
  • Progressive understanding of search engine optimization (SEO) principles, strategies and implementation
  • Comprehensive understanding of keyword research and optimization techniques
  • Experience with digital analytics tools and ad servers (Google Analytics, Adobe Analytics / Omniture, AdWords, Brightedge, etc.)
34

Digital Marketing Manager Resume Examples & Samples

  • Prior experience developing, implementing, tracking and optimizing digital media plans
  • Ability to read data in multiple formats and pull together insights that drive strategy
  • Proven track record of setting and meeting qualitative goals
  • Ability to identify needs in reporting, create reports and illustrate data to answer key questions that drive optimization
  • Strong understanding or aptitude for learning the technical side of digital media including ad serving, DSP optimization, targeting, audience data usage or multi-touch attribution
  • 5+ years digital marketing or media experience in a goal-oriented organization
  • Experience setting and achieving qualitative goals for both brand and direct response objectives
  • Experience with measurement tools including ad servers, multi-touch attribution, brand health and web analytics
35

Digital Marketing Manager Resume Examples & Samples

  • Own the strategy and execution across digital channels in EMEA, including Facebook for Business website, Facebook Pages, and Email
  • Leverage datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities
  • Report digital marketing results regularly and provide recommendation to leadership and key stakeholders
  • Collaborate with Creative, Content, Marketing, and Sales teams across the world to share and reapply digital strategies
  • Own all aspects of trafficking, optimization, and troubleshooting with a sustained focus on efficiency and scalability
36

Digital Marketing Manager Resume Examples & Samples

  • Manage Facebook’s business marketing website, Facebook for Business: http://www.facebook.com/business
  • Define short-term and long-term web strategy, product roadmap, product specifications and functional requirements
  • Work with key stakeholders from Facebook’s brands (Facebook, Instagram, Atlas, and more) to drive business goals across audiences (SMB’s, Enterprise, Partners & Agencies)
  • Leverage data and web analytics to drive insights, identify opportunities and measure success
  • Collaborate with design, content, product, product marketing and engineering teams to design, launch and manage Facebook Inc web properties
  • Manage external vendors to support Facebook Inc’s web presence
37

Digital Marketing Manager Resume Examples & Samples

  • Help develop a strategy and roadmap to deliver commercially impactful and client engaging websites
  • Execute a plan to continually improve our websites to a 'best in class' position. Exceeding the needs of our clients and potential clients by introducing new online initiatives
  • Provide online support to the Marketing team for advertising campaigns, product launches and sponsorships
  • Help develop and oversee the technical improvement of URL strategy
  • Drive improvement of user experience and commercial conversion for all landing pages, demo and live account application forms based on MVT insights
  • Lead the development and delivery of a social media strategy that makes the most of the online material we're producing and improves client dialogue and the profile of the brand
  • Work with the Global Acquisition Manager to define the performance media strategy, set realistic KPIs and deliver positive return on investment (£5 million budget)
  • Manage the weekly performance of digital agencies, ensuring activity is completed on time and to budget
  • Report performance to a senior internal audience
  • Liaise with regional offices to ensure activity is tailored for local markets and best practice is shared globally
  • Work with the Business Intelligence team to help drive attribution and customer lifetime value tracking models
  • Co-ordinate with the other Digital team members to drive balanced and complementary campaigns
  • Work closely with our in-house designers and developers to create industry leading web projects on time
  • Minimum 4 years digital marketing experience
  • Solid knowledge of PPC , SEO, Display, email and social media marketing techniques
  • Experience of running MVT and site optimisation techniques
  • Experience of managing digital agency relationships
  • Strong understanding of statistical reporting and web analytics
  • Competent knowledge of Content Management Systems (CMS), User Experience and Information Architecture
  • Experience of structured digital project management
  • Educated to a degree standard
  • Experience or knowledge of CFD trading and spread betting
  • Experience of working in a FCA regulated industry
  • Interest in financial products, markets or economics
38

Digital Marketing Manager, Display Resume Examples & Samples

  • Develop marketing plans/objectives and establish strategic goals to support sales for all business lines
  • Translate client’s goals and objectives into actionable & measurable display marketing programs in traditional display channels, direct buys, programmatic buys and paid social
  • Develop and maintain the display marketing budget
  • Stay up-to-date and maintain a high level of expertise in digital display marketing and how display interacts will all of the digital channels
  • 5 – 7 years of Digital Marketing experience
  • Solid agency experience is a plus
  • Bachelor’s degree
  • The ideal candidate will have a BS/BA (or equivalent) in marketing, communications, journalism, or related discipline
  • Must have 3-5 years of experience developing and presenting custom digital solutions within a digital marketing, PR, and/or advertising agency environment
  • Experience managing budgets and vendors
  • Outstanding oral and written communication skills with an excellent ability to deliver engaging and compelling presentations
  • Demonstrated critical thinking and problem solving abilities
  • Excellent time management and organization skills
  • Proven track record in successfully collaborating with diverse teams, and keeping multiple projects on schedule under tight deadlines
  • Strong track record in marketing automation, campaign management, demand generation, direct marketing and database marketing
39

Digital Marketing Manager Resume Examples & Samples

  • Managing the direct recruitment and conversion activity in the Dublin office
  • Devise and implement communication strategies, digital and other, for B2B & B2C customers
  • Create and manage content for the digital platforms in order to grow audience and engagement, and ultimately increase revenue
  • Manage and monitor PPC and other digital marketing campaigns
  • Conduct some in-market trips, representing the company at events & speaking with potential customers
40

Digital Marketing Manager Resume Examples & Samples

  • Working with the Marketing Director on Digital Marketing Strategy and best ways to implement this across the UK business
  • Working with and mentoring one direct report
  • Planning the SEO strategy and delivery along with the PPC plan
  • Helping to create a new website for new portfolio's, making sure they are enticing and as user friendly as possible
  • Taking the lead on social media for the company and relevant portfolio
  • All round Marketing Management with a focus on Digital Marketing
  • Website design with back and front end website optimization
  • Degree educated, with CIM certification preferable, but not essential
  • Skilled in using the internet for online marketing and all tools related to this. (email / Social Media etc)
  • Able to manage stakeholders, both internal and external
  • Create open level of communication for all business levels
41

Digital Marketing Manager, Affiliates Resume Examples & Samples

  • Translate client’s goals and objectives into actionable & measurable affiliates marketing programs in traditional affiliates channels, direct buys, programmatic buys and paid social
  • Develop appropriate product/services messaging that are in sync with corporate brand messaging
  • Collaborate with internal and external teams to create online marketing strategies and plans
  • Develop and maintain the affiliates marketing budget
  • Ensure brand integrity and corporate image is maintained for each brand
  • Evaluate market research and conduct competitive strategic analysis
  • Create and present strategy briefs and statements of work
  • Participate in client meetings and various industry related events
  • Plan and execute executive management presentations
  • Stay up-to-date and maintain a high level of expertise in digital affiliates marketing and how affiliates interacts will all of the digital channels
  • Develop written documentation such as proposals, presentations and client case studies as needed
42

Digital Marketing Manager Resume Examples & Samples

  • Oversee program development from the planning stages to completion
  • This role is equally heavy in analytical and creative thinking in. The role includes both preparing strategic and insightful business plans and then also, the production and project management of creatively-compelling content for those business plans
  • Lead cross-discipline team members in the creation and implementation of marketing programs
  • Have a deep understanding of the consumer and how they’re using new and emerging digital platforms/technology
  • Oversee measurement, optimize programs in real time, and conduct thorough program recaps
  • Represent Digital Marketing in cross-company seminars and work sessions
  • Provide leadership on digital strategy and marketing among internal and external partners
  • Continually share best practices and educate the marketing organization
  • Collaborate with other business units
  • Manage program budgets
  • Provide frequent and thorough updates and program statuses to department leadership
  • Five to seven years of marketing experience, preferably in the digital and/or social industry
  • Excellent project management skills; experience working in a very fast paced, deadline-oriented environment while maintaining acute attention to detail
  • Strong interest in and passion for Digital Marketing, new technologies, and Social Media
  • Creative thinker and problem solver
  • Must be able to collaborate with and influence peers to overcome obstacles
  • Superior communication and presentation skills
  • Strong financial and analytic skills with specific experience managing budgets
  • Strong organizational and multi-tasking skills with attention to detail
  • Strong business planning skills
  • Demonstrated ability to share creative and present new ideas
  • Working knowledge of Adobe Creative Suite including Keynote, Photoshop, Illustrator, InDesign
  • Familiarity with Facebook insights and other social platforms
  • A practical ability to read and speak Spanish
  • Bachelor’s degree in Marketing, Business, or equivalent
43

Digital Marketing Manager Resume Examples & Samples

  • Develop digital marketing strategy and lead execution for assigned artist brands and projects; develop both short-term and long-term digital campaigns, content plans, and fan communication based on best practices and analytics to drive revenue; manage and develop key relationships with label staff, external partners/vendors, artists, and artist managers
  • Determine and communicate digital marketing strategy to support artist branding, product marketing, special campaigns, and overall revenue objectives
  • Set strategy across digital properties including artist websites, social media, email marketing, and advertising
  • Author and maintain strategic planning documents
  • Execute top priority digital campaigns
  • Maintain expertise around all relevant and emerging digital marketing platforms and channels
  • Commission or create ad hoc reports needed for strategic planning or partner communication
  • Expand and deepen external partner relationships (blogs, media sites, web portals)
  • Educate artist roster and internal team on latest trends, tools, and best practices
  • Work with digital business group to create, produce, and post, and schedule compelling content that supports goals set for each brand. Content includes video, audio, photo, and text-based communication
  • Work with artists, management, marketing and digital business group to keep artist social media active and engaging platforms for promotional purposes
  • Build vendor portfolio, negotiate rates and fees, and activate vendors appropriately to meet goals
  • Manage legal and regulatory compliance, including COPPA, online privacy, and data security
44

Digital Marketing Manager Resume Examples & Samples

  • Manage the agency (Fathom) that conducts over 100 PPC campaigns for Connections Education offerings
  • Write, review and edit PPC ad copy and landing page content to support all PPC campaigns
  • Develop and implement a strategic landing page test plan and continually optimize all landing page experiences and micro-sites supporting online advertising
  • Follow best practices for SEM and other online advertising efforts to maintain successful key performance indicators
  • Coordinate all online advertising efforts with other online marketing initiatives to achieve an integrated, optimized approach for student acquisition
  • Create and implement a cost effective online advertising plan specifically for social media advertising, including Facebook ads, to acquire new students for Connections Education programs/schools
  • Assist with researching, negotiating and buying targeted online advertising opportunities (other than social media ads) which may require working with an agency and assist with the development of the advertising content for each placement to promote each Connections Academy virtual public school and create/expand brand awareness
  • Responsible for the integration of all lead data generated through online advertising efforts (including but not limited to the LiveBall system) with the Salesforce database, ensuring appropriate data testing and quality control required to assure proper tracking and measurement of key performance indicators, including ROI
  • Identify, evaluate and determine cost effective third party email list opportunities to promote Connections Academy online public schools, including dedicated emails and email advertorials. Work closely with the Senior Manager of Email Marketing to develop successful, strategic email content in a timely manner
  • Assist with online advertising budget planning, optimization, invoicing and reconciliation as needed, to ensure all online advertising efforts are completed within the allocated budget as cost-effectively as possible
  • Create and manage campaign development schedules and meet all online advertising deadlines; and
  • 5-8 years of online advertising experience, including paid search advertising (PPC) experience
  • At least two (2) years of direct response and/or email marketing experience
  • Proven interpersonal and excellent communication skills; Ability to manage expectation of others appropriately
  • Writing and proofreading experience
  • Possess a positive work ethic, showing enthusiasm, a sense of urgency to meet deadlines and to be a team player
  • Proven organizational ability with strong attention to detail; able to see the big picture while paying attention to details
  • Professional and self-motivated
  • Understanding of Internet technologies
  • Database marketing/CRM experience
  • HTML knowledge
45

Digital Marketing Manager Resume Examples & Samples

  • Devising strategies to drive online traffic to the company website
  • Utilising a range of techniques including paid search, SEO and PPC
  • Managing online brand and product campaigns to raise brand awareness
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Review new technologies and keep the company at the forefront of developments in digital marketing.?
  • Bachelor degree in Marketing
  • Qualified member of the CIM or equivalent
46

Citifinancial Digital Marketing Manager , ON Resume Examples & Samples

  • 3+ years of experience in search engine marketing
  • 2+ years of experience with SEO practices and tools
  • 3+ years of experience with website analytics analysis and reporting
47

Digital Marketing Manager Resume Examples & Samples

  • An interest in theatre and the Disney brand
  • Proven experience working in Digital Marketing and Social Media areas, preferably in the UK or comparable market
  • Strong technical knowledge of online marketing tools
  • Experience in developing and implementing cohesive Social Media campaigns
  • Marketing degree, or equivalent, preferred
  • Outstanding relationship building and stakeholder management skills and experience essential - the ability to operate successfully in a complex, matrix environment
48

Digital Marketing Manager Resume Examples & Samples

  • Drive the evolution of Visa’s digital strategy under the direction of the Senior Director, Digital Marketing
  • Manage relationship with key digital partners and evaluate new partnership opportunities
  • Accelerate internal growth, utilization and understanding of digital and social by developing customized digital education curriculums to fit local needs
  • Develop our digital and social leadership position by collaborating with partners on their global platforms
  • Determine what the opportunities, priorities and key initiatives are by country to fully leverage our digital partnerships
  • Develop a regional and country-level plan based on needs, the Partnership Benefits/Engagement Framework
  • Forecast and track market spending to ensure regional commitments are being achieved
  • Analyze measurement and research results
  • Evaluate partnership success; participate in the report card process
  • Communicate resources needed and where support would be most beneficial
  • Bacherlo's degree with 8+ years of relevant work experience
  • 4-6 years of relevant work experience in digital marketing
  • Agency management
  • Background in creative, technology, and project management
  • Strong general marketing knowledge with concentration on digital/social media marketing
  • Exceptional written and verbal communication skills
  • Strong ability to communicate analytics process and conclusions to senior leadership
  • Excellent communication skills both verbal and written in English and Spanish, Portuguese a plus
  • Passion, leadership, self-motivation, driving towards results and a strong work ethic
  • Experience in financial services industry and multinational organizations a plus
49

Digital Marketing Manager Resume Examples & Samples

  • 4-6 years of marketing experience with experience creating and executing digital marketing strategies
  • 3 years of online marketing experience in B2C
  • Experience with online data analysis and web development
  • Demonstrated success in all marketing channels and technologies
  • Strong knowledge of Google Analytics, Ad words and Webmaster tools
  • Strong SEO/SEM strategy and implementation
  • 1-2 years of Amazon, Facebook advertising experience
  • Experience managing external agencies and contractor relationships
  • Project and Budget Management experience
50

Rapid Digital Marketing Manager Resume Examples & Samples

  • Experience planning, executing, and ultimately managing ongoing digital campaigns across a variety of digital channels including Display, SEM, Affiliates, and on-site offers
  • A sound analytic thinker and able to work with numbers effectively
  • Hands on digital experience within the last 3 years is preferred
  • Should be familiar with all aspects of digital marketing including: different payment models (CPM/CPA) and programmatic buying approaches, how targeting is used across digital, tracking performance, and fraud/governance issues
  • Experience with emerging channels including mobile, social/content/native marketing, and video ads. Agency/Consultancy or Client side (Preferred)
  • Proven strong communication skills
  • The ideal candidate will have experience in card or financial services marketing and have experience working within a matrixed organization
51

Digital Marketing Manager Resume Examples & Samples

  • Manage marketing calendars; produce creative briefs, media plans and forecasts
  • Coordinate marketing launch and execution with Advertising and Campaign Manager and other areas such as, product and channel, sales and service, communications, operations, legal, creative and vendors (i.e. agencies, printers, ad networks, etc.)
  • Measure, track, and analyze the results of marketing initiatives to hit target ROMI
  • As a brand steward, ensure all customer facing materials and activities are compliant and within TCF brand standards which includes managing the legal review process
  • Research relevant trends and data to support the overall advertising and campaign management goals
  • Support Senior Advertising Manager and leadership with new initiatives and strategies as appropriate
  • 5+ years of experience in marketing and advertising
  • Excellent problem solving skills with attention to detail and quality
52

Digital Marketing Manager Resume Examples & Samples

  • 3+ years of digital marketing experience
  • Strong expertise with Facebook, Twitter, and other performance advertising platforms
  • Analytic and quantitative skills
  • Creative instinct
  • Sports and/or Pop Culture knowledge
  • Experience in mobile gaming or app marketing
  • Experience in user or client acquisition marketing and metrics
53

Digital Marketing Manager Resume Examples & Samples

  • To develop and implement digital strategies to enhance brand preference and consumer engagement
  • To create and execute Cross Border, Core Product and Emerging Product marketing campaigns in Hong Kong & Macau, to achieve agreed marketing and country business objectives
  • Digital / social media marketing knowledge and experience
  • Brand marketing and product marketing related experience
  • Details orientated
  • Team player / good interpersonal skills
  • Confidence and ability to coordinate internally and externally
  • Responsible, proactive and collaborative attitude
54

Digital Marketing Manager Resume Examples & Samples

  • Bachelor's Degree with 8 years of relevant work experience
  • Proven working experience in digital marketing
  • Exceptional written and verbal communication skills. Strong ability to communicate analytics process and conclusions to senior leadership
55

Digital Marketing Manager Resume Examples & Samples

  • Manage Representative email marketing execution from start to finish by developing creative briefs, working with creative to ensure email best practices, manage consumer email calendar, test and QA all emails, approve counts for segmentation and report on results
  • Manage the day-to-day operations ensuring that email changes are communicated correctly to all internal and external stakeholders
  • Maintain email project workflow process to ensure on time email launches
  • Report on all KPI's on a weekly, monthly and quarterly bases
  • Aid in the development of trigger-based email campaigns
  • Manage email marketing tool for Representatives to send to their Customers, ensuring revised tool is delivered on time, updating creative on an as-needed basis and reporting on metrics
  • Report daily on Email Performance to ensure Plans and Forecast are met
  • Evaluate and update all email templates and content for best practices on a regular bases
  • Implement and analyze testing plan to increase metrics and make recommendations including all multivariate testing plans (Cadence, Engagement, DOW, TOD) to ensure statistical significant and implement results
  • Work on the upgrade/enhanced database, resulting in proper field information for segmentation
  • Manage Invoice and budget processing
  • Work on Representative Digital Media and Retargeting with the Acquisition Team
  • Work with the Sr. Social Media Manager to lead the development of social media content and strategy for the US Social Media Center by assisting with ideas and managing the content calendar
  • Work with the PM during the work flow process ensuring projects are on-time
  • Create and upload all content to the site every two weeks
  • QA and Test all content
  • Report statistics on a daily, weekly, monthly basis
  • Share best practices with other Global markets on the tool
  • Bachelor's Degree in Marketing or other related field
  • 4-6 years' work experience in email marketing and/or Digital Marketing
  • Excellent verbal and written communication, organization, and presentation skills
  • Ability to act independently, takes full responsibility for quality and timeliness of work
  • Experience creating and launching email campaigns using a leading ESP
  • Comfortable with Excel, HTML, Responsive HTML
  • Understanding of email marketing principles and best practices
  • Proven, demonstrated ability to analyze data
  • Ability to work individually on a project or in a team environment
56

Digital Marketing Manager Resume Examples & Samples

  • Own and drive global search strategy, including organic and paid search, programmatic display advertising and remarketing across multiple countries, languages and platforms
  • In conjunction with global agency partner, manage the day-to-day paid search activities, including the campaign planning, budget, implementation, and performance optimization
  • Align with regional marketing teams to provide best practices and recommendations on paid/organic search optimizations
  • Ensure all regional websites remain up to date with the latest SEO techniques
  • Manage and grow our global keyword portfolio, including keyword research and overall keyword optimization strategy
  • Develop search marketing roadmaps and tactics that drive site traffic and conversions
  • Develop regularly-scheduled search performance reports, and deliver actionable insights across all geos
  • Launch and manage paid campaigns in Twitter and LinkedIn, aligned with regional strategies; providing detailed reporting and optimization recommendations
  • In collaboration with our regional teams and agencies, design, test and optimize landing pages and digital ad creative to help increase site visitors, create deeper engagement, and improve online conversions
  • Define and develop success metrics aligned to campaign goals
  • Use independent judgment and initiative in time-sensitive situations to meet deadlines
  • Stay abreast of industry trends and developments in search and digital marketing technologies
  • BA/BS in Marketing or equivalent
  • 8+ years progressive experience in a B2B digital marketing role
  • Demonstrable experience leading and managing SEM/PPC, remarketing and/or programmatic display advertising
  • Solid knowledge of SEO and SEM/PPC tools and best practices across multiple search engines (Google, Bing, Baidu,etc.)
  • Experience in striking the right balance between paid and organic search strategies
  • Thorough understanding of search marketing KPIs, and multi-country best practices
  • Ability to conceive and execute highly targeted display, remarketing, video and social campaigns
  • Deep understanding of using data and insights to drive future business decisions; ability to distill and tailor complex information for various audiences
  • Intermediate Excel skills and ability to present clear, concise reports
  • Ability to prioritize, multi-task and thrive in a fast-paced, high-growth environment where excellent organizational skills and project management expertise are required
  • Positive attitude, persuasive and tactful, a true team player and self-starting contributor, proven by successful references from prior colleagues​
57

Digital Marketing Manager Resume Examples & Samples

  • Partner with lead agency to develop and implement plans
  • Own the Digital Marketing plan. Working with internal and external partners, develop the strategy and create the annual plan for Digital Marketing focusing on acquisition through the online channel. Includes reporting/analytics, forecasting, budget/invoicing, agency management
  • Develop ongoing Display Campaigns with internal partners to further promote online acquisition. Investigate options to fully track and convert through omni-channel attribution
  • Leverage client insights/analytics to understand customer needs, preferences, and trends for core client segments. Use these insights to initiate next generation projects/technology for Digital Marketing
  • Participate in cross-functional teams to further the online capabilities of KeyBank. Bring Digital Marketing POV to ensure projects meet needs
  • Development monthly Business Unit Review Report (BUR) for Senior Leadership tracking Digital Marketing metrics including key.com, campaigns, mobile, etc
  • Partner to effectively implement marketing/sales strategies and tactics ensuring a unified and consistent client treatments
  • Coordinate product, channel and marketing teams to ensure consistent and effective delivery of preferred client experience
  • Advanced knowledge of Paid Search, SEO, & Paid Display
  • Basic knowledge of reporting/analytics to discover insights from data
  • Demonstrated horizontal collaboration across multiple stakeholders to maintain strong relationships with segment, marketing, and support partners including coordinating multiple resources to support strategy/program development
58

Digital Marketing Manager Resume Examples & Samples

  • Help to define the digital marketing roadmap aligned to the overall goals of the marketing business
  • Own and manage digital properties, including our website and eComm store, social media channels online relationships and partner ecosystem
  • Coordinate and implement online marketing demand generation efforts
  • Lead generation for the sales teams for adoptions of the Digital and Print products
  • Liaise globally with marketing teams for best practice sharing and leveraging assets
59

Digital Marketing Manager Resume Examples & Samples

  • 2+ years of experience in Digital Marketing and Sales campaigns
  • Experience in executing a Content Marketing strategy
  • Experience in Digital Campaign strategy, planning, overview and co-ordination of digital marketing campaigns
  • Experience managing Digital agency vendors
  • Strong familiarity with Digital channels (social, mobile, video, etc.)
  • Confident user of Google Analytics
  • Experience with Online Advertising and Media Buying (Facebook/Twitter, AdWords)
  • Direct experience with Content Marketing and Social Media management
  • Knowledge of Website structure and best practices
  • Experience of data analytics platforms
  • Experience with Google Shopping / PLAs
60

Digital Marketing Manager Resume Examples & Samples

  • Visibility and Image
  • To provide optimum visibility of the online brand in its sector
  • To control and share the strengths of the brand and corporate values
  • To develop the image of Brand Connection through social networks
  • To identify the tools to enhance the brand image (Blogs, PR ...)
  • Performance
  • Follow and optimize existing acquisition tools (SEO, Adwords, emailing...)
  • Establish new customer conquest levers Media, retargeting...)
  • Increase traffic, registrations and sales on the site
  • Create a loyal customer base
  • Active participation in increasing the turnover of web activity
  • Monitoring, reporting and optimization
  • Establish performance monitoring tools (Google Analytics, Google Webmaster tools ...)
  • Follow the evolution of the site KPI (CTR, CPC, CPA ...)
  • Optimize levers and traffic sources to maximize the ROI of marketing actions
  • Knowledge of web acquisition tools (SEO, Adwords, Emailing, Media ...)
  • Proficient in Microsoft Office: Word, Excel and Powerpoint
  • Knowledge of web tools (Google Analytics ...)
  • Basic working knowledge of Photoshop and Illustrator
  • An open source CMS experience would be a plus (Prestashop)
  • Knowledge of HTML / CSS would be an advantage (just to avoid repetition after the previous point)
61

Digital Marketing Manager Resume Examples & Samples

  • Plan, execute and implement digital campaigns and leverage of global tools and networks in the local market
  • Execute the Digital elements of Brand campaigns incorporating website, social, paid media
  • Play a hands-on role in the overall Performance Marketing strategy to drive traffic to our eCom business including Paid Search (SEM), Organic Search (SEO) and growing our Affiliate networks
  • Overall accountability for traffic and session targets for online store
  • Manage content plan for adidas platforms, social networks and mobile platforms, specifically taking into account our core consumers 14-25 y.o
  • Manage local digital agencies
  • Drive the overall CRM strategy and process in conjunction with Retail and eCom functions and ensure all appropriate stakeholders are engaged as required
  • Provide post campaign reporting across all platforms to all key stakeholders
  • Management of a small Digital Marketing team consisting of a Digital Marketing Executive and a Content Marketing Coordinator
  • Specific marketing experience in digital strategy and execution either in-house or within a digital agency
  • Has an understanding of all marketing disciplines and how to integrate a digital plan into a holistic marketing strategy
  • University degree in business studies/marketing/communications
  • Proven experience in performance marketing specific to online retail, specifically SEO & SEM
  • Strong understanding of social media channels relevant to youth consumers
  • Proven track record in digital strategy, planning and implementation
  • Willingness to be hands on and a team player
  • Passion for youth marketing, fashion and sports
  • Very strong in building and maintaining relationships
  • IT skills: Outlook and Excel: Intermediate; Word and PowerPoint: advanced; Photoshop or InDesign experience would be advantageous
62

Converse Digital Marketing Manager Resume Examples & Samples

  • 5+ years experience in digital marketing and communications for a global brand or media/agency network (youth culture, fashion, retail or lifestyle editorial preferred)
  • Proven record of creating engaging content across multiple digital platforms
  • Able to plan, execute and optimize digital strategies
  • Understanding of paid social and content marketing
  • An aptitude for writing and quality creative output
  • Excellent verbal and written communication skills with a demonstrated ability to successfully package and present ideas and recommendations
  • Ability to manage creative and marketing talent and build productive relationships
  • Good sense of humor, strong passion for pop culture and willingness to hop into the 24/7 digital fray
63

Digital Marketing Manager Resume Examples & Samples

  • Develop, optimize and execute strategic digital marketing campaigns and lead generation efforts
  • Facilitate the transition from current e-marketing platform to Pardot
  • Administer Pardot, including developing and implementing lead nurture programs
  • Manage ongoing campaigns in Salesforce, and assist in building lists and segmentations for new campaigns
  • Create and oversee practices for transferring new Leads to appropriate individuals on the sales side (bankers and financial professionals) when they have been sufficiently scored, and help ensure action on those Leads
  • Measure and analyze performance of marketing campaigns, web activity, traffic, content views/downloads, customer activity and leads
  • Communicate the results of all digital campaign efforts to stakeholders
  • Use insights from customer behavior to define and optimize campaigns
  • Leverage content in compelling ways to engage and convert prospects across multiple digital channels
  • Work with data hygiene resources to maximize CRM data quality and campaign deliverability
  • Ensure that all digital marketing practices are compliant with existing and evolving CAN-SPAM and international regulations
  • Bachelor degree or equivalent in the field of Marketing, Information Systems, or similar
  • 5+ years of digital marketing experience with the above responsibilities, with a significant amount of that time in a B2B setting
  • 2+ years of hands-on experience working with Salesforce, at least one year of experience working with Pardot for B2B digital marketing, and experience with social monitoring, web analytics tools (Google Analytics, Omniture), ad serving tools and Google AdWords
  • Experience in report building is a plus
  • Experience creating measureable workflows and reporting results
  • Strong Excel skills preferred
  • Financial and/or professional services experience a plus
  • High energy and the ability to manage multiple projects and initiatives with a variety of stakeholders
  • A strong team player who is comfortable and motivated working in a collaborative environment
  • Exceptional attention to detail and ability to prioritize projects and meet deadlines
64

Digital Marketing Manager Resume Examples & Samples

  • Manage the day-to-day operations and updates of the Commercial Banking website
  • Project manage strategic site builds and implementations
  • Represent business requirements to technology partners on strategic initiatives
  • Ensure commercial banking products and industries are properly represented and promoted within the site UX; ensure website is on brand, easy-to-use and updated on a regular basis
  • Ensure site meets all applicable regulatory requirements
  • Work with content team to facilitate quarterly site reviews and updates
  • Oversee the site’s QA process; ensure site is accessible (ADA), responsive and renders on top browsers
  • Partner with content and strategy teams to develop and implement tagging structure
  • Partner with metrics team to identify and track site KPIs
  • Deliver excellent client service to marketing team and internal/external partners
  • Support other campaigns, programs and projects as assigned
  • Identify new web strategies, mobile/apps and other digital programs to strengthen our marketing activities and the brand
  • Manage relationships with agencies and vendors in compliance with the Commercial Banking Third Party Oversight program (TPO)
  • Bachelor's degree with at least seven years of digital marketing experience
  • Strong understanding of website strategy and UX across all digital channels
  • Demonstrated experience implementing marketing/digital automation systems
  • Strong background in metrics and analytics, including CRM systems and digital analytics tools such as Google Analytics, Omniture SiteCatalyst and/or Adobe Data Workbench
  • Knowledgeable about financial services; specific knowledge about commercial banking, treasury services, investment banking and private banking a plus
  • Experience managing multiple, competing digital programs and priorities through successful delivery
  • Experience in content management/thought leadership publishing and promotion
  • 1-3 years of management experience
  • Excellent oral and written communication skills; proven track-record of successfully briefing team members at all levels of an organization
  • Thorough understanding of ways to manage, thrive and deliver in a matrixed organization
  • Advanced understanding of web analytics, UX and SEO/SEM with additional technical capabilities in HTML and CSS
65

Digital Marketing Manager Resume Examples & Samples

  • Work with outside agencies on MCommerce and FCommerce
  • Manage development of mobile marketing programs, including: development of mobile e-commerce opportunities (e.g. mobile storefront); development of mobile advertising opportunities (e.g. mobile coupons, geotargeting); development of mobile applications; and management of tactical execution of strategies including sourcing of appropriate vendor relationships and directing vendor resources on execution. Monitor industry / category trends and communicate to senior Marketing team to aid in making competitive judgment/investment decisions to guide overall Interactive Marketing investments and strategy
  • Oversee online marketing budget
  • Responsible for measurement, analysis, and reporting for digital marketing programs within area of management responsibility. Manage day-to-day analysis and reporting. Due to the highly innovative and test-focused nature of this role, a key responsibility will be to develop ways to measure and analyze performance from digital channels that may not follow typical online marketing click-based attribution methodologies
  • Develop and test new digital media channels, such as (for example): in-text advertising, gadgets, widgets, RSS feeds, and podcasts
  • Develop strong working relationships and partnerships with internal departments and stakeholders
  • Work with PR team on DWOM initiatives
  • Create engaging video content for all Nautica sites
  • Self-starter, highly organized, and able to work well with individuals at all levels
  • Strong analytic and quantitative skills
  • Polished presentation and interpersonal skills
  • Ability to deliver results quickly
  • Expertise in on-line marketing
  • Strong business acumen and the ability to synthesize and analyze data to identify trends and marketing opportunities
  • Familiarity with web analytics
  • Knowledge of digital media, on-line advertising, mobile marketing or other analytical digital marketing
  • Knowledge of video development
66

Digital Marketing Manager Resume Examples & Samples

  • Yearly pan euro, multi-countries digital marketing plan creation
  • Responsible for online store revenue growth
  • SEO/SEM implementation in association with WW team
  • Digital marketing calendar creation (incl. social network)
  • Monthly newsletter creation and localization
  • Digital campaign implementation (paid) through third party agency
  • Maintain consistency across countries
  • Digital marketing budget management
  • Weekly reporting on digital metrics (fans, PTAT, followers, retweet, campaign ROI, web traffic, conversion rate...)
  • Pan euro digital marketing / ecommerce experience
  • Pan euro community mgmt
  • Worked with top brands in Fitness, lifestyle markets and/or social networks/ecom brands
  • BA/BS in Science, Marketing, Business Administration, or equivalent
  • Direct sales and online marketing experience
67

Digital Marketing Manager Resume Examples & Samples

  • An inspiring creative vision for our brands
  • An in-depth knowledge of our consumers & their journey
  • And cutting-edge programs & content
  • 0-3 years’ experience in digital marketing, web/social media/community management agency or equivalent relevant experience
  • Active participant in digital and social media channels
  • Strong knowledge of all relevant marketing channels to our business (Social Media, TV, Print, Search Engine, Display, etc.)
  • Capacity to build and implement a community strategy
  • Knowledge of digital KPI’s
  • Ability to drive creative process with agencies
  • Background as passionate and digital gamer is a must
  • Background in Entertainment and Video Games industry a real plus
  • Fluent English and native Russian
68

Digital Marketing Manager Resume Examples & Samples

  • Work closely with the Marketing Director to plan and execute direct customer acquisition campaigns, attracting new subscribers to a brand new B2C SVOD service
  • Plan and execute social media marketing campaigns to prospect and existing subscribers
  • Develop and execute end-to-end CRM and CSR strategies that deliver on agreed KPIs across customer acquisition, retention and winback
  • Provide digital analysis to ensure clear, accurate and useful information is communicated across the team, informing programming, editorial and social media planning
  • Maintain a content calendar ensuring all key titles and product features are promoted across all channels
  • Ensure brand guidelines and tone of voice are strictly enforced across all channels
  • Author regular product and content updates for the customer care syllabus
  • Day to day management of the marketing budget raising POs, tracking expenditure etc
  • Demonstrate direct experience and strong track-record in customer acquisition
  • Proven expertise in CRM and CSR activity within a digital business
  • Highly experienced in using Salesforce services including Marketing Cloud, Social Studio and Service Cloud
  • A thorough understanding of content management systems and data management platforms
  • Ability to deliver clear and actionable insights
  • Acute attention to detail and quality
  • Next-gen TV industry experience an advantage
  • Knowledge of NBCU TV content
69

Digital Marketing Manager Resume Examples & Samples

  • TV background or digital management experience a plus
  • Five years management experience, preferable in a TV sales environment
  • Management experience selling digital services, solutions, marketing/integrative initiatives, and related product lines
  • Strong digital services background with substantial experience in SEM and SEO
  • Working knowledge of new media, digital interactive initiatives, social media, and content
70

Digital Marketing Manager, Indy Resume Examples & Samples

  • Develop and implement web promotions, email, social media campaigns, and lead generation programs
  • Effectively execute digital sales plans to grow subscriptions across multiple channels at multiple sites
  • Develop various testing models to optimize sales and marketing performance from digital marketing channels
  • Oversee landing page testing and design
  • Increase engagement with subscriber offerings to increase loyalty and market penetration
  • Manage local digital retention and engagement efforts
71

Digital Marketing Manager Resume Examples & Samples

  • Ensure consistent, integrated campaigns and communications across all consumer touch points. Reinforce American Apparels vision and brand initiatives with key Wholesale partners and Regions
  • Develop integrated marketing campaigns to support key brand initiatives
  • Collaborate with cross-functional partners to ensure a consistent consumer experience across all touch points
  • Collaborate closely with Digital Sales Manager and web team to develop web marketing plan, to include site merchandising, SEO and promotions to drive sales and increase conversion rate
72

Americas NSX Digital Marketing Manager Resume Examples & Samples

  • Responsible for planning and managing execution, logistics, invitations, registration, content, creative, promotion, and reporting for multiple online programs throughout the year
  • Use data driven insights as well as A/B testing to optimize digital content and offers to maximize ROI Liaise with sales, field and digital marketing teams to provide visibility and ensure successful execution
  • Pay close attention to detail in content and logistics
  • Work closely with digital media agencies, social media, operations, and sales development teams to ensure proper program promotion and follow up
  • Track and analyze online program performance for ROI reporting
  • Initiate efforts to research and execute new digital program marketing opportunities, including marketing partnerships, social media and creative use of website inventory to attract and engage program attendees
  • BS/BA degree; MBA a plus
  • 4 years of digital marketing experience (B2B experience preferred), preferably with a focus on high tech; agency experience a plus
  • Demonstrated experience with closed-loop methodology and the hands-on utilization of webinar platform (ON24 or equivalent), CRM (Salesforce.com) and marketing automation platform (Eloqua or equivalent) is a must
  • Strong online program management background
  • Interest in keeping educated on network virtualization and NSX use cases
  • Ability to quickly understand and articulate content value proposition and key messages and ensure these are communicated consistently throughout online program content
  • Ability to work well as part of an extended team both internally and externally, including liaising with external vendors and internal sales and marketing teams
  • Ability to multi-task and solid project management and time management skills
  • Excellent internal and external communications skills
  • Excellent analytic skills
  • Ability to work under strict deadlines
  • Strong cross-functional and team collaboration skills
  • Highly organized; able to juggle multiple projects at once
  • Ability to travel 10%-20%
73

Digital Marketing Manager Resume Examples & Samples

  • Management of Content for retail business, making sure it is in line with retail strategy
  • Plan and deliver evolving functionality for all retail websites
  • Working Head of Digital marketing on the development of opportunities and projects across the business
  • Line management of the team digital marketing exec
  • Management of the digital creative artwork including recommendations on visual identity and key messages and content
  • 3 - 5 years experience within Investment management and within digital marketing
  • Proven ability to manage relevant content online
  • Internal Stakeholder management skill
74

Digital Marketing Manager Resume Examples & Samples

  • Build and maintain email and automation programs that can be used by ClubCorp and the Clubs, including landing pages, forms and campaigns
  • Experience with a commercial grade email marketing system, including email development, deliverability and compliance, prior experience working with Eloqua is preferred
  • Exposure to social media marketing
75

Digital Marketing Manager Resume Examples & Samples

  • Create emails, graphics, landing pages and forms in our marketing automation system using existing templates and/or identifying the need for additional templates
  • Update website using our Content Management System
  • Analyze results, share learnings, and recommend changes for continuous improvement
  • Manage content for multiple campaigns deploying in a short time frame adhering to tight deadlines
  • Create reports to analyze campaign performance and inform best practices for future campaigns
  • Actively participate in strategy and planning for future campaigns, applying knowledge gained from past campaigns
  • Use backend tools to update content on the marketing intranet and company website,ensuring information is current
  • Provide technical support for internal teams using marketing automation, website CMS and webinar functionality
  • BA in marketing or 2+ years digital marketing experience
  • Proven HTML and CSS skills
  • Demonstrated experience with PhotoShop
  • Demonstrated experience with a marketing automation, CRM, CMS and/or webinar platform
  • Demonstrated knowledge of Adobe suite, Google suite, and Microsoft Office suite, including Excel formulas and functions
  • Experience with Illustrator
  • Experience with website analytics
  • Prior use of project or task management platforms such as Smartsheet, Basecamp or JIRA
  • Self-motivated and highly driven to seek continuous improvement
  • Clear and proactive communicator
  • Data driven and logical decision maker
76

Digital Marketing Manager Resume Examples & Samples

  • Responsible for the digital strategies for Client Marketing, Promotional Platform and Sponsorship assets, leading the development and implementation of all digital communication
  • Responsible for the plans development and launch of Visa Check Out in Brazil
  • Lead agency and partners to achieve Visa business goals and marketing objectives for Client Marketing, Promotional Platform and Sponsorship initiatives
  • Support development of all guidelines/training tools delivered in support of communications platform
  • Develop a clear understanding of the digital competitive scenario surrounding Visa clients and lead the development of reports to senior management, with a consistent approach of metrics for all campaigns and initiatives
  • Lead "digital at the core" approach and bring it to life with all work developed by agencies and partners
  • Stay current on creative trends and platforms, acting as a digital evangelist, leading curation of thought-leadership, inspiration and best practices
  • Must have experience managing and executing digital/social media programs
  • Experience creating and launching multi-platform content (web, mobile, video)
  • Advanced understanding of interdependencies between Paid, Owned and Earned channels
  • Interest/passion for communications, possess an understanding of current practices and trends
  • Ability to collaborate successfully in a highly matrixed organization
  • Demonstrated leadership competencies
  • Strategic thinking and thought leadership
  • Strong written and oral communication, including large-group presentations
77

Digital Marketing Manager Resume Examples & Samples

  • Communicating Glamour.com/Self.com offerings, including standard and custom and native units, social opportunities, data segmentation, and other ad tech inclusions
  • Campaign ideation and brainstorming new opportunities for advertisers to take advantage of our editorial connection to our large base of North American users
  • Supports Sales Directors, coordinating with our art and merchandising departments on the design and content for pre- and post- sales materials related to proposal
  • Work with the Digital Sales Planners and Campaign Analyst team to track current campaigns and build media plans for new ones
  • Understand the digital ecosystem and how different service providers work to help advertisers. See Luma Landscape Slide: http://www.lumapartners.com/lumascapes/display-ad-tech-lumascape/
78

Digital Marketing Manager Resume Examples & Samples

  • Define and activate the overall digital marketing and social media strategy for Europe
  • Drive growth in all traffic vehicles (paid and unpaid) to ensure traffic volumes meet
  • Proficiency/deep understanding of direct-to-consumer digital media strategies and tactics,
79

Digital Marketing Manager Resume Examples & Samples

  • Support the Digital Marketing Director to build brand awareness across all online channels
  • Produce creative digital content
  • Support development of the eCommerce platform
  • Develop the Digital roadmap and resource plans for individual brand websites for regional markets
  • Social media campaign strategy
  • Work closely with your Digital colleagues at Group level to ensure alignment with business objectives and brand guidelines
  • Managing relationships with key stakeholders in the regional team, including Sales, Marketing, Supply Chain and Finance
  • Closely monitor online marketing trends
  • Regional Digital Marketing experience
  • Retail or other B2C Marketing exposure
  • SEO, PPC and Social Media background
  • Tech savvy
  • Passionate about Digital Marketing
80

Digital Marketing Manager Resume Examples & Samples

  • Project management of brand Digital communications plans implementation across all functions, ensuring fluid cross-function communication, roles and responsibilities
  • Creation of key performance metrics dashboard across all Digital touch points that allows for both past-performance benchmarking and future performance prediction
  • Maintain expert knowledge of the US Digital landscape, be a thought leader for the brands, and elevate US best practices internally and to the DMI
  • Manage project timelines and process, ensuring all key deadlines are met, including
  • Google Analytics experience a plus
81

Digital Marketing Manager Resume Examples & Samples

  • B.S. in Business/Marketing, Communications or related major or equivalent business experience
  • Proven record of experience in digital marketing (min 5 years)
  • Experience in data analytics-driven marketing and communications, B2B social media programs and paid advertising campaigns
  • Strong analytical skills and data-driven thinking with the latest trends and best practices in online marketing and measurement
  • Demonstrate strong understanding of SEO onsite and offsite best practices and remain current on SEO industry trends
  • Strong understanding of technical web concepts and experience in managing websites; experience with Content Management Systems
  • Experience collaborating with IT organizations, agencies and internal marketing and communications organizations
  • Demonstrated ability to both develop strategies and be hands on in the execution and activation
  • Excellent teamwork and collaboration skills with strong cross-functional leadership skills and ability to collaborate inspire and get buy-in across a global organization
  • Very strong business acumen and understanding of Ericsson’s business strategy, services portfolio and competitive environment
  • Fluent in English, spoken and written
82

Digital Marketing Manager Resume Examples & Samples

  • Strong experience in website management / analytics required
  • General marketing knowledge including traditional, social and innovative marketing channels
  • Strong interpersonal skills, including verbal and written communication
  • Must be able to effectively communicate with all levels of field and senior management
  • Skill set to present ideas and information in a way that creates a climate in which others are informed and want to participate in driving organizational changes and priorities
  • Demonstrates good judgment and business/leadership maturity
  • Ability to think critically and creatively in order to bring forward a strategic point of view.? Ability to multi-task in a fast paced, dynamic environment
  • Exhibits attention to detail and demonstrated consistent follow-through
  • Exhibits project management and prioritization skills with a clear focus on results
  • Broad marketing background and a background of success throughout career
  • Exhibit creativity in conceptualizing value propositions, product configurations and marketing programs
  • 2-5 years experience in fashion marketing or related field
83

Digital & Marketing Manager Resume Examples & Samples

  • Identifies and proactively develops new business opportunities (lead generation)
  • Attends sales calls and presentations and helps drive sales
  • Provides input to VP of Sales in setting digital sales targets and ensures campaign executions meet contractual deadlines
  • Assists VP of Sales in ensuring digital price structure and network selling practices are in alignment with company goals and branch strategic plans
  • Establishes and recommends fixed networks or virtual network options that deliver revenue growth for the branch
  • Generates creative ideas with Account Executives, their Marketing team, and Creative departments to enhance advertiser proposals and campaigns
  • Manage directly with marketing and creative resources to design collateral material aimed at maximizing revenue and meeting emerging needs
  • Maintains creative standards to protect quality of ads on display
  • Runs ongoing digital training in the market
  • Reports to VP of Sales on digital occupancy and rate attainment levels on an ongoing basis
  • Monitors and responds to working failure or service related issues to the digital units Communicates related issues to branch management in timely manner. May work with Digital Media Coordinator on these issues
  • Understands and uses all company resources for marketing and research including Kantar, Prime Lingo, Telmar, and Optimizer
  • Hires, disciplines, discharges, supervises, trains, assigns, and schedules employees within their department. (“Department” is to be defined by the local market president and may/may not include responsibility for Digital Coordinator and Creative Department.)
  • Promotes the desired image of Clear Channel Outdoor in the general market, trade associations, trade press and advertising community, as well as in Social Media
  • Is responsible to understand and maintain corporate standards for both PC and Macintosh
  • Limited travel (less than 5% of business days) for periodic corporate meetings and industry events
  • Driving cars, trucks, vans and other vehicles associated with the job
  • In-depth knowledge of social and online media
  • Proficient with Excel, Word, Outlook, Adobe Creative Suite, InDesign and Power Point
  • General Web programming knowledge (RSS/XML)
  • Ability to drive new business development
  • Ability to think strategically and creatively, with a demonstrated ability to devise ideas and effective campaigns for clients
  • Ability to assist in creation of high impact proposals and sales collateral
  • Ability to provide and develop training programs to team
  • Ability to motivate teams to produce sales results in line with stated goals and objectives
  • Skilled at verbal and written communication
  • Skilled at presentations with groups of all sizes and levels of management
  • Knowledge of Salesforce.com strongly preferred
  • Must have strong organizational and time management skills
  • Must have ability to learn and use company and customer system(s)
  • Ability to think things through and develop processes that contribute to enhanced organizational efficiency
  • Agency planning/buying experience; and/or 3-5 years of broadcast/internet sales
84

Digital Marketing Manager Resume Examples & Samples

  • Implement digital strategy across web and mobile platforms
  • Manage the development of websites and mobile platforms with a focus on attracting and converting high quality leads
  • Manage web projects and work closely with offshore teams and vendors
  • Manage and maintain all content across company websites
  • Identify client and competitor trends through data analysis
  • Develop and manage social media strategy
  • 4+ years of experience in online business
  • Proven experience in online business marketing in B2B and B2B environments
  • Experience in researching, designing and developing web and mobile platforms together with agencies
  • Experience managing mobile projects
  • Experience using CMS products and Web Analytics tools
  • HTML, CSS, Javascript and design skills
85

Digital Marketing Manager Resume Examples & Samples

  • Work with artists, management and label colleagues to devise and implement innovative, attainable and successful web and mobile campaigns as well as acting as a central co-ordination point for projects from their initial conception through to release date
  • Set clear project performance goals that focus on measurable and quantitative results
  • Create and implement strategies to drive community, content development, CRM, and social media
  • Manage multiple projects from beginning to end and meet deadlines
  • Collaborate across digital to develop and produce one of a kind direct to consumer, social and commerce initiatives
  • Interpret consumer research and translate into effective marketing programs
  • Analyze radio, sales, and consumer response data to make informed marketing decisions
  • Foster relationships with partners (blogs and brands). Keep in constant communication. Make them fully aware of priorities and releases
  • Work with partners to find and secure unique promotional opportunities for artists
  • Search out and evaluate emerging partner/app opportunities
  • Manage select online promotions, contests, and contest fulfillment
  • Coordinate the creation of digital marketing materials (artist websites, banners, video clips, social skins, memes)
  • Participate in team brainstorms for the label’s full roster of artists
  • Work in conjunction with publicity to secure online press features and events with marketing to increase visibility/awareness for artists and releases
  • Must have at least 2 years digital marketing experience
  • Must have at least 2 years experience in a music environment
  • Must be knowledgeable in the social media & digital marketing space
  • Excellent oral and written communication skill
  • Exsiting artist and music relationships preferred
86

Digital Marketing Manager Resume Examples & Samples

  • Define and develop a set of business goals and marketing objectives for Windows website to align with organizational objectives and the rhythm of the business
  • Lead site design development, relationships and operations with production and creative agencies
  • Identify business needs and marketing objectives, and translate them into a desired set of features and functionality
  • Identify and facilitate opportunities to test and target content across the sites
  • Work collaboratively with the marketing, product, and subsidiary teams to keep the site current, fresh, and aligned with marketing calendars
  • Partner with global and subsidiary marketing managers to ensure strategic alignment and on-time delivery of digital assets
  • 5+ years managing large-scale web sites, including feature definition, editorial, design, and implementation
  • Deep understanding of digital marketing and digital production. Proven experience delivering effective digital campaigns
  • Stellar project management experience
  • Understanding of website testing and targeting
  • Solid experience working with and managing creative agencies
  • Proven ability to operate successfully in a highly matrixed organization across multiple groups and business owners. Must have the ability to work under constant deadline pressure and manage multiple projects across multiple lines of business
  • Excellent oral and written presentation skills
87

Digital Marketing Manager Resume Examples & Samples

  • Acting as a consultative partner – leading intake sessions, building trust and probing to understand the overall business challenge and areas of opportunity
  • Leading agency/ vendors & internal team in the development of targeted web, SEO/SEM, marketing database, email, social media and programmatic and display advertising campaigns
  • Work in partnership with TA Analytics to report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Ensuring plans reach diverse populations of candidates or emerging markets of opportunity
  • Managing overall digital strategies that enable an engaging, seamless and integrated candidate experience to enhance the overall candidate conversion
  • Building internal and external relationships and supporting a collaborative, team environment
  • Ensuring brand coordination and leverage opportunities in markets
  • 5+ years Marketing or Digital Media experience
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, ecommerce and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising programmatic and digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Site Catalyst)
  • Experience in setting up and optimizing Google Adwords campaigns & the intersection with SEO & Social
  • Demonstrated strong consultative and interpersonal skills
  • Ability to analyze and draw marketing implications from research and other data sources
  • Ability to implement multi-faceted projects while ensuring superb execution, timely delivery, and client area satisfaction
  • Demonstrated ability to ascertain the priorities of a particular audience and craft a consultative solution while driving efficiencies and effectiveness
  • Proven ability to partner effectively and work in team environment
  • Demonstrated innovative thinking and problem solving skills, as well as continuous improvement process skills
  • Knowledge of recruitment marketing or recruitment advertising industry practices
  • Brand knowledge of The Walt Disney Company and its affiliates
  • Moderate to advanced working knowledge of: SAP- HR Administration, ATS systems, Adobe Creative Suite (Photo Shop & Illustrator)
88

Digital Marketing Manager Resume Examples & Samples

  • Utilizing a range of techniques including paid search, SEO and PPC
  • Overseeing the social media strategy for the company (where appropriate)
  • Responsibility for planning and budgetary control of all digital marketing aspects
89

Assistant Digital Marketing Manager Resume Examples & Samples

  • Implement and execute the digital marketing strategies
  • Explore new business opportunities with other partners
  • Initiate new campaign ideas through all digital channels like website, eDM, social media to drive traffic to the website
  • Monitor campaign and site performance to maximize results
  • Manage and coordinate with cross functional departments
90

Event & Digital Marketing Manager Resume Examples & Samples

  • Min. Bachelor Degree
  • Min. 2 years working experience in related field
  • Good in analytical and driven
  • Able to speak and write in English
  • Passionate in Beauty particularly Make-Up
91

Watson Iot-digital Marketing Manager Resume Examples & Samples

  • Thorough understanding of digital demand generation
  • Ability to understand what drives web traffic and how it relates to a buyers’ journey
  • Deep understanding of core digital marketing disciplines: SEO, A/B Testing, Digital Analytics, email nurture, social property management, web experience
  • Craft campaigns which accommodate different web access technologies (esp mobile)
  • Operate successfully in the region, understanding relevant cultural/language differences
92

Digital Marketing Manager Resume Examples & Samples

  • Assist with creation of innovative and effective promotional strategies that encourage shoppers to convert to buyers
  • Ability to partner with internal and external groups to execute campaigns and produce results in all areas of responsibility
  • 5 to 7 years of progressive demonstrable experience managing a CRM program
  • Experience managing digital budgets and understanding of financial norms
93

Digital Marketing Manager Resume Examples & Samples

  • Ownership of customer acquisition efforts across a range of digital channels
  • Direct execution & optimization of targeting, creative, media and budget allocation to maximize results
  • Campaign management and reporting, including in-depth analytics of LTV, CPA and ROI
  • Identification of emerging user acquisition opportunities and trends
  • Partner with internal brand team on creative & communication development
  • Work closely with cross-functional teams to gain key insights on performance and new opportunities
  • Help develop a comprehensive growth plan for Rocksbox in your area of responsibility
94

Digital Marketing Manager Resume Examples & Samples

  • Manage day-to-day marketing website operations, including e-commerce
  • Manage web content development and delivery to agreed timelines
  • Liaise with the editorial team to refine and implement the agreed paywall strategy
  • Coordinate taxonomy, navigation and keyword mapping to improve discovery of content
  • Actively optimise EIU.com for higher natural search rankings and traffic
  • Drive strategy around testing to deliver optimised conversion rates
  • Coordinate lead generation programmes with the product and demand marketing teams
  • Achieve revenue and growth performance targets for the e-commerce store
  • Partner with product marketing to ensure consistent brand management
  • Define functionality requirements and agree scope of work for development
  • Partner with the digital development team to deliver the product road map and strategic plan for web properties and user experiences
  • Coordinate activities with the PR and social media teams
  • A degree level or equivalent
  • Solid experience of digital marketing and e-commerce in a B2B subscriptions environment
  • Demonstrable experience managing digital marketing programs using SEO, social media and PR
  • Experience managing and optimising lead generation and e-commerce processes
  • Previous experience leading website usability and design best practices
  • Experience in optimizing landing pages, user journeys and funnels
  • Experience of working in an international environment
95

Digital Marketing Manager Resume Examples & Samples

  • Managing paid marketing accounts with various third-party digital media and social media platforms such as Facebook, Twitter, Google AdWords, and endemic automotive websites/video platforms
  • Implementing campaigns on third party platforms, establishing target market segments and aligning marketing initiatives vis-à-vis keywords, interest profiles, user behavior, demographic segmentation, etc
  • Managing a monthly budget for paid marketing spending and ensuring ROI targets are met
  • Participate in the strategic development of new marketing channels
  • Tracking the flow of users through the subscription acquisition funnel to paid subscriber, monitoring churn rates and assisting with retention and upsell opportunities
  • BA or BS or equivalent, degree in Marketing (or similar) preferred
  • Proven experience in managing digital marketing campaigns focused on customer acquisition
  • Minimum 3 years of experience in digital Advertising or Marketing, preferably in a similar planning role at a digital agency
  • Automotive or motorsports industry experience preferred
  • Deep understanding of digital marketing tactics, platforms, and landscape
  • Proven ability to work under pressure and meet deadlines, handling multiple tasks simultaneously
  • Strong oral and written communications and interpersonal skills
  • Must be detailed oriented, with a mindset of continuous optimization and improvement
  • Aptitude for analyzing and synthesizing data to monitor success of marketing campaigns and make tactical decisions on deployment of budget to optimize results
96

Digital Marketing Manager Resume Examples & Samples

  • Develop and implement online B2C sales strategies and plans to drive digital traffic and sales and manage within cost budget in the UK and Ireland
  • Be informed by hard data, modifying plans and strategies in response to sales performance data analysis. Be the main source of knowledge on what drives traffic that sells
  • Lead the development of News UK’s affiliate marketing program, taking a pro-active approach to building strategic business partnerships with 3rd parties and developing innovative affiliate propositions. Undertake real-time reviews of the impact of affiliate marketing campaigns on sales performance, and adjust incentive structures accordingly to deliver the maximum ROI for News UK
  • Take ownership of News UK’s Discovery strategy (Display, PPC and Social) from a sales perspective. Develop plans to optimise the discovery strategy
  • Effectively manage the media agency and other third party agencies/relationships to drive optimal performance and cost effectiveness. Ensure strategies & plans are defined, targets are in place & activity is regularly reviewed
  • Develop business cases for all significant activity, taking input from Finance and the Sales Planning and Execution Manager where required, and take ownership of activity P&Ls
  • Deliver a world class customer experience for subscription prospects, educating, informing and converting them to the right subscription products at the optimum price. Continually improve the core metrics of consideration and conversion including all checkout and funnel metrics
  • Work in collaboration with the Acquisition team to optimise online customer journeys across web, tablet and mobile platforms to drive acquisition and increase rates of conversion from casual to committed products, to ultimately deliver the maximum life time value customers to News UK
  • Develop efficient multi-variant testing plans in order to maximise conversion across all campaigns and propositions, overseeing technical and creative development of multi-variant activities by the Technology and Marketing Communications teams
  • Integrate customer segmentation into the online experience, targeting offers and creative differently depending on customer attributes
  • Take a pro-active “test and learn” approach to multi-variant testing, modifying plans and strategies in response to sales performance data analysis
  • Provide constant feedback to the Sales, Marketing, Technology, Customer Experience teams on performance of propositions and campaigns, using Insight and analysis to constantly optimise activities
  • Build a network of knowledge in best practice for digital conversion optimisation across News UK, News Corp and global leaders in sales funnel management
  • Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ / product / service
  • Drive the efficient delivery of organisational change projects in support of News UK’s strategic agenda within a culture of empowerment through personal leadership
  • Experience of online sales
  • Demonstrable target driven approach to sales and ability to work under pressure
  • Experience of managing/ optimising online customer journeys
  • Thorough understanding of tools and techniques used in online communications, SEO and affiliate marketing
  • Thorough understanding of News UK Marketing strategy and how Sales & Circulation can support this strategy
  • Deep understanding of shoppers and the newspaper industry
  • Comparative understanding of all online marketing channels
  • Expertise in performance monitoring / tracking and budget management
97

Digital Marketing Manager Resume Examples & Samples

  • Management of a team of 3 and multiple agencies to drive retention and acquisition
  • Translation of the brand strategy into a tangible digital marketing strategy ensuring synchronisation with PR and offline marketing efforts
  • Complete ownership of the digital marketing strategy across UK and international markets
  • Complete ownership of the digital marketing budget including forecasting, post campaign ROI analysis and P+L monitoring
  • Management and optimisation of all digital channels including SEM, Affiliates, Social, Display, Online PR, partnerships and CRM
  • Customer profiling to develop a profound understanding of our customer behaviour to develop a targeted and relevant customer communication strategy
  • Working closely with the conversion optimisation team to ensure landing pages are effectively optimised to ensure traffic conversion
  • Reporting and analysis of digital marketing activities focussing on core KPI’s per channel including but not limited to visits, conversion rate, revenue, AOV
  • Development of competitor insight from the utilisation of tools
  • Optimisation of digital marketing activities based on insight gained from reporting and analytics
  • Test and learn approach to new digital marketing initiatives
  • Championing digital across the business to drive forward digitalisation of the brand
  • Ensuring abreast of digital innovations across the industry to pin point relevant initiatives for the brand
  • Working closely with retail ops team to deliver a seamless consumer brand experience
  • Working closely with design teams to develop clear understanding of fashion trends and product focus
  • Working closely with merchandising and content teams to build a customer communication and trading plan
  • Working closely with group eCommerce function to ensure streamlined and efficient approach to group marketing
  • Management of direct reports and agencies
  • Analytics tools e.g. Omniture, Hitwise, Comscore
  • Resilience
  • Tenaciousness
  • Persuasiveness
  • Influence
  • Ability to work in fast paced environment
  • Experience using Microsoft Office
  • Highly numerate with strong analytical skills
  • Problem resolution
  • Passion for digital and fashion
  • Determination to succeed in a high pressure environment
98

Digital Marketing Manager Resume Examples & Samples

  • To own, manage and grow the ECRM programme to establish long term relationships with Paul Smith customers
  • Manage key internal relationships with IT and external agencies on customer data migration and marketing systems integration projects
  • Manage all digital and search campaigns to drive brand awareness and customer acquisition
  • Drive and initiate online projects and site enhancements working closely with E-Commerce to improve online customer journey and conversion rates
  • To oversee and drive the SEO, PPC, Affiliates, Online Display and Social Media campaigns
  • Responsible for getting qualified traffic to the site in order to increase the online revenue
  • Work closely with the agency to test, refine and optimise paid search campaigns
  • Monitor and evaluate visitor activity and conversions driven via Search, analysing the success of SEO via KPI’s
  • Drive overall sales and profitability
  • Educated to 2.1 B.A. Degree level in Marketing, PR, fashion or business related qualification
  • High level of computer literacy in Microsoft Office packages and CMS software
  • Previous Digital Marketing managerial experience and managing a team in a fast paced environment
  • Previous SEO, CRM, PPC and e-mail marketing experience
  • Able to create, plan and execute brand and online projects
  • Able to analyse and interpret financial data and information and data
99

Assistant Digital Marketing Manager Resume Examples & Samples

  • Previous experience on digital marketing or social marketing is required, familiar with main social platforms both locally and internationally
  • Quick learning ability
  • Driving for innovation, daring to test and learn, strong ability to accumulate learnings and transfer success model
  • Good communication skill and cross team working capability
  • Previous social planning experience or copy development capability will be a plus
100

Digital Marketing Manager Resume Examples & Samples

  • Serve as the in-house digital marketing expert and drive revenue generation for our college partners
  • Craft, set, and guide the marketing strategy and manage all aspects of the digital marketing plans for a portfolio of 100+ official collegiate athletics web sites
  • Guide the design team to align creative assets with all marketing efforts
  • Utilize multivariate & A/B testing to improve conversion rates of key revenue streams
  • Collaborate cross-functionally with all departments
  • Work with the product team to implement solutions that satisfy marketing goals & objectives
  • Serve as a consultative leader for our network of college athletics partners to establish brand consistency and spread the use of best practices
  • Use Google Analytics for campaign optimization, analysis, reporting and make recommendations to partners and executives
  • Bachelor’s degree in a related field, or equivalent work experience. An MBA is a plus, but not required
  • A passion for sports
  • Proficiency with Google Analytics
  • Ability to analyze and use data to inform marketing decisions
  • Expert level knowledge of at least one of these: SEO, SEM, Email Marketing, Acquisition Marketing, Mobile/Local Marketing
  • Experience building out and executing robust digital marketing campaigns
  • Demonstrated experience in activating campaigns across paid, owned and earned channels
  • Experience managing subscription products
  • Working knowledge of all primary social platforms
  • Comfort in presenting ideas to larger groups
  • Strong time management skills and the ability to prioritize
  • Entrepreneurial spirit and an innovative mindset
101

Digital Marketing Manager Resume Examples & Samples

  • Deliver first class digital marketing plans for allocated products/brands, leveraging insights and consumer data
  • Work with UK media and creative agency teams to implement campaigns
  • Demonstrate a keen understanding of the target audience and the media landscape
  • Negotiate and recommend opportunities for partnerships that reach across multiple channels, to ensure standout presence and reach
  • Develop relationships with key influencers and vloggers, and leverage these to maximise opportunities to showcase products and improve overall visibility
  • Allocate and track budgets
  • Illustrate ROI for all campaign elements
102

Digital Marketing Manager Resume Examples & Samples

  • 3+ years of experience in digital marketing in challenging for-profit and/or nonprofit settings
  • Experience in Google Analytics, Google Adwords, Facebook AdManager, Twitter Ads, and other third party paid ad channel management programs
  • Experience in Mailchimp, email creation, basic HTML, and Photoshop
  • Experience in eCRM system such as Kindful, Salesforce, or Convio Luminate Online
  • Experience in SEM, SEO, banner advertising, and re-marketing
  • Proven ability to develop and deploy online marketing strategies across digital channels and social networks
  • Competence with social media in a professional setting to increase awareness and grow business, ideally with documented examples of social marketing content produced and corresponding results
  • Proficiency with email marketing tools
  • Knowledge of website advertising techniques and tools
  • Knowledge of wide-range of digital marketing concepts, strategies, and best practices and ability to determine which are relevant or not for business context
  • Solid experience with marketing campaign operations, including database and list management
  • Proficiency with CRM tools
  • Understanding of mobile marketing best practices, including text-to-give, mobile strategy development
103

Digital Marketing Manager Resume Examples & Samples

  • Create and execute the overall digital strategy, to increase customer acquisition, retention, engagement and brand awareness
  • Maximise the performance of the new website by increasing website traffic, lead generation and lead conversion rates through SEO, AB/multi variant testing, content and analytics
  • Take full ownership for the performance of the UK, South Africa and Australia websites
  • Through google analytics, monitor and report regularly on website performance, making and implementing recommendations for driving improvements
  • Work with the Marketing team and external agencies to maximise the new Enterprise Marketing Solution (EMS), automating marketing activities and improving customer journeys online
  • Define and implement a clear social media strategy for the business as part of the overall digital strategy
  • Guide and support the team with maximising both proactive and reactive social media activity
  • Work with the International Marketing team in coordinating a global social strategy
  • Input into and deliver on the digital element of the annual marketing plan and campaign plans to drive forward agreed company objectives
  • Support the production of online creative work; including, recommendations on online visual identity, key messages and content including video, photography and design to communicate brand messages effectively
  • Ensure all digital communications are optimised to achieve engagement, and maximise sales and profit as, informed by analysis of online customer behaviour
  • Create clear and concise briefs and liaise effectively with agencies, as required
  • Support the International Marketing Manager and wider team as required
  • Excellent written English
  • Organisational skills
  • Project management
  • Ability to problem solve
  • High level of interpersonal skills
  • Strong and proactive team player
  • Ability to work to tight deadlines
  • Ability to multi-task
  • Advanced computer literacy
  • Google analytics skills
  • Experience of SEO management
  • Social media management
  • CMS and e-marketing
104

Digital Marketing Manager Resume Examples & Samples

  • Heavy emphasis and strategic day-to-day management of Volcom email and SMS marketing, including planning, coordinating creative, advanced segmenting, list hygiene, A/B testing, abandonment, optimization, and reporting. He/she will be expected to leverage current market insights and best practice to optimize and grow overall program
  • Manage personalization and testing on Volcom.com. Identify key opportunities, customer segments, coordinate creative, and execute A/B tests on Volcom.com to improve overall UX, conversion rate, and revenue
  • Day-to-day management of digital marketing calendar in close collaboration with e-Business, digital marketing, brand marketing, and Go To Market teams
  • Collaborate with the Merchandising and Buying team to plan and execute seasonal and promotional digital marketing campaigns
  • Day-to-day engagement with agency partner to implement SEO and content strategy insights to increase organic traffic and conversion
  • Perform routine updates to website storefront including copy, meta data, promotions, etc
  • Partner with Retail team to help define and execute Omni-Channel tactics including parallel promotions in-store and online, sweepstakes, and website optimization
  • Actively participate in strategic and tactical planning to drive growth
  • 5 - 7 years digital marketing experience working in an eCommerce or retail environment (email marketing)
  • Experience with Magento Enterprise and Wordpress
  • Proficient in Excel, Word, and PowerPoint applications
  • Self-starter with ability to thrive in a fast paced, entrepreneurial environment that requires multi-tasking and implementation of high priority initiatives against deadlines
  • Excellent communication skills and ability to work effectively within and between multiple teams and stakeholders
  • Direct experience managing an enterprise email marketing program and hands-on skillset with ESP and SMS provider
  • Experience and knowledge of SEO and content marketing best practice
  • Strong analytical skills with Google Analytics and Tag Management experience
105

IT Digital Marketing Manager Resume Examples & Samples

  • 7+ years of experience of professional IT experience, with a majority in project management and support roles associated with digital marketing (brand and employee facing)
  • Bachelor's Degree in Computer Engineering
  • Deep understanding of CRM and digital marketing concepts related to Search Engine Optimization, lead scoring, social media and e-commerce
  • Hands-on or management experience with the Salesforce and Marketo (as well as other) CRM platforms
  • Demonstrated experience with working in an international environment as a single-point-of-contact between in-house brand teams, agencies and technology support partners
  • Working understanding of hosting and network environments (cloud or on premise) associated with hosting various brand digital assets (brand sites, CRM platform hosting such as Salesforce, etc.)
106

Digital Marketing Manager Resume Examples & Samples

  • It is essential you have proven experience of B2B digital marketing, using digital channels (including: SEO, CRM, PPC, email and social media) for lead generation and brand engagement
  • Prior experience ideally within the education technology or publishing industries would be desirable
  • Proficient project management skills, ability to manage and execute marketing activity on time and on budget
  • Experienced to a high level with Excel, Google Analytics, Google Adword and basic HTML and Photoshop skills
  • The role would be an ideal fit for a digital marketing executive looking to take the next step up
107

Channel Digital Marketing Manager, Payments Resume Examples & Samples

  • Relevant experience in Digital Marketing with a proven track record in the implementation of complex digital campaigns to achieve effective communications and business objectives; ideally you will be Google certified (or equivalent)
  • Excellent collaboration as well as strong communication (verbal and written along with the leadership and interpersonal skills to effectively influence outcomes at all levels of the business
  • Proven strength in efficient execution (even when faced with complex networks of stakeholders) - ability to plan, document, communicate, or deliver a pragmatic program of work that ladders up to broader business and marketing plans
  • Experience in working with digital agencies to brief and develop online creative to meet campaign and business objectives
  • Ability to analyse data, draw insights and think laterally and creatively to identify opportunities to deliver channel growth and business objectives
108

Digital Marketing Manager Resume Examples & Samples

  • Drive digital subscription growth, engagement and loyalty through the development and implementation of web promotions, email and social media campaigns, lead generation and digital marketing campaigns that inform and engage with subscribers
  • Measure and report performance of all digital marketing campaigns, assess against goals to identify trends, and optimize spend and performance based on those insights
  • Develop a variety of testing models to optimize sales performance from digital channels, implementing sales plans to achieve budgeted goals
  • Work cross-functionally with internal departments, including marketing, news and advertising to identify opportunities, execute brand initiatives and maximize customer engagement and loyalty
109

Digital Marketing Manager Resume Examples & Samples

  • Lead deployment efforts for Emails + Mobile Messaging for U.S. Concert Tours & Artist Service Campaigns
  • Work closely with National Tour Marketers and Artist Management Teams on all aspects of campaign builds, trafficking, approvals, recaps & decks showcasing capabilities
  • Manage National level campaign set up, QA, tracking, execution, testing, delivery and analysis of all emails
  • Build segmented email lists based on demographics and customer purchase behaviors
  • Create and work with HTML based e-mail templates using in-house and 3rd-party software applications
  • Optimize performance through A/B testing and creative copy; test all aspects of email marketing including day and time sent, from address, subject line, call-to-action placement and contact frequencies
  • Employ a consistent best-practice approach and provide expertise for creating email templates, testing methodologies and deliverability across all devices and email clients
  • Pull daily, weekly, monthly, and quarterly reports measuring the performance of email + mobile programs., Enforce best practice data collection and direct marketing policies including management of marketing permissions, rules for customer contact frequency and CAN-SPAM, COPPA compliance
  • Monitor & Research trends, best practices and new opportunities in digital marketing relevant to the department to grow and optimize Digital Marketing efforts
  • Bachelor’s Degree in Business, Marketing, or related field
  • 3+ years working in marketing email / mobile campaigns at a national level
  • Detail-oriented and able to coordinate multiple work streams for on-time project delivery
  • Analytic and technical mind, with a creative eye
  • Proficiency in MS Office, particularly Excel and Powerpoint
  • Experience using Salesforce Marketing Cloud
  • Experience with Tableau a plus
  • Knowledge of digital, particularly mobile, email, marketing and segmentation practices
  • Knowledge / Passion for Concert & Music Industry
  • Working knowledge of HTML programming and HTML/Web editors/ Dreamweaver
  • Knowledge of Graphic Design programs
110

Digital Marketing Manager Resume Examples & Samples

  • Build go-to-market plans to drive awareness and adoption of Facebook’s business solutions
  • Launch and optimize campaigns across multiple online channels (Facebook Ads, Display, Web, Onsite, and Email) to drive short-term and long-term results
  • Drive best practice of the Facebook platform and be seen as a Facebook product expert
111

Digital Marketing Manager Resume Examples & Samples

  • 5-8 years of marketing experience, with hands on experience in digital marketing campaigns and direct marketing programs
  • Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
  • Solid experience on CRM (points/loyalty programs, membership programs) highly preferred
  • Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
  • Experience in effective consumer communication including creative strategy and messaging
  • Strong leadership, creativity & innovation, and priority-setting
  • Negotiation and partner management skills
  • Experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers
  • Experience creating concrete, actionable marketing plans for new programs based on consumer research and hypotheses, without historical results
  • Strong, cross-functional leadership skills, including experience managing complex projects and integrating new initiatives across an organization
  • Excellent written and oral communication skills and negotiation skills in English and mandarin – particularly within large organizations
  • Self-motivated, results-driven with excellent attention to detail
  • Leadership and team management experience
  • Must be a strong team player
112

Digital Marketing Manager Resume Examples & Samples

  • Bachelor’s degree required, preferably in marketing/communications
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
  • Extremely strong analytical skills and data-driven thinking
  • Strong copy writing skills
  • Ability to work in a fast-paced environment
  • Ability to work with close attention to detail
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytic ability to evaluate end-to-end prospective student experience across multiple channels and touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Performs other duties and responsibilities as assigned
113

Digital Marketing Manager Resume Examples & Samples

  • Determines staffing needs, makes hiring and firing decisions, handles salary administration and ensures resources are available to accomplish priorities
  • Participates in developing the business unit strategic plan and sets goals and priorities based on the direction set for the unit. Monitor strategic plan goals to ensure objectives are being met
  • Develops the business unit budget and manage its expenses
  • Promotes the enhanced use of digital channels to meet business/marketing communications objectives
  • Evaluates business unit marketing and communication goals and develops online strategies to achieve those goals
  • Consult with internal partners on the digital portion of the corporate advertising program. Support advertising tactics with implementation of campaign landing pages and lead generation tactics
  • Using metrics, evaluate the effectiveness of online tools in achieving the growth and servicing goals of the business unit. Uses a data-driven approach to guide decision making, campaign optimization and site improvements
  • Works with business and IT partners to guide priorities, project scope, information architecture needs and/ content development/deployment requirements
  • Identifies, negotiates and manages strategic relationships with site development/design consultants, content providers, vendors, research analysts, creative sources and technological partners to maximize effectiveness and value
  • Provides creative oversight of site designs. Manages projects associated with enterprise-wide web site functionality and enhancements
  • 5 years marketing communications experience is required
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Digital Marketing Manager Resume Examples & Samples

  • Management of the re-brand of the company corporate website and intranet
  • Creating and rolling out numerous digital marketing campaigns
  • Online communications including email marketing and social media management
  • Content management
  • Delivery of the digital marketing strategy
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Digital Marketing Manager Opportunity Resume Examples & Samples

  • Drive the evolution of digital marketing for Burberry in the US and build on the brand’s growing reputation for digital innovation
  • Work in close collaboration with local marketing counterparts, Global head office and vendors to define and execute regional digital marketing strategy
  • Protect the Burberry brand and maintain total brand consistency throughout all digital platforms
  • Leverage Global marketing activities to maximize regional impact, and create regional opportunities that can be exploited globally
  • Ensure that Burberry remains at the cutting edge of social media developments and continues to attract a new generation of luxury consumers
  • Identify regional brand marketing opportunities in the form of media and brand partners, cultural events and emerging digital channels (e.g. mobile, in-store digital experiences)
  • Develop integrated digital marketing strategy to build brand awareness, engagement, purchase intent, repeat purchase and brand advocacy
  • Drive online advertising and branding campaigns and maintain budget
  • Direct search engine marketing and optimization: manage terms, spend and budget, as well as evaluate new opportunities
  • Develop online CRM strategy and partner with Marketing Manager, consultants and vendors to advance multi-channel marketing strategy and customer segmentation programmes
  • Increase e-mail address acquisition and compliance through collaboration with CRM, Stores and third parties
  • Partner with and support Ecommerce team’s selling initiatives and goals
  • Analyze and report trends, habits and behavior of site visitors and online customers to identify opportunities and improve conversion
  • Identify innovative ways to enhance consumer interactions with the brand and product online
  • Perform and publish post-event analysis of online marketing campaigns
  • Study and communicate digital, industry and competitive intelligence and insights
  • 5-7 years of online retail marketing/communications experience within internet and emerging media
  • Professional, energetic, creative individual
  • Solid interpersonal skills
  • Capable of juggling multiple projects simultaneously and working to challenging deadlines
  • Proficient in PowerPoint and Excel
  • Analytical expertise
  • Knowledge of Omniture or Core Metrics, NetAcumen and/or other reporting systems
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Digital Marketing Manager Resume Examples & Samples

  • BA/BS degree in economics, statistics, computer science, or other quantitative field. Advanced degree in related field preferred
  • 8+ years of direct digital marketing experience (Facebook expertise preferred)
  • SQL or similar data skills required
  • HTML, CSS and JavaScript preferred for web-tracking implementation
  • Fast Learner – Can achieve power-user status on multiple tools quickly
  • Experience planning, delivering, and executing media, measurement, and creative strategy
  • Ability to share/present complex results of analysis in a clear and compelling manner that inspires action
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Digital Marketing Manager Resume Examples & Samples

  • 4+ years working in a Digital practice or Interactive agency
  • 3+ working with Digital Marketing products and implementing behavioural analytics
  • Global delivery experience – onsite, near-shore, offshore
  • Strong client facing presence
  • Degree in computer science, engineering or a related field
  • Demonstrated ability to manage and supervise a team of technology advisors through all phases of the technology life cycle, including requirements definition, architecture, design, development, implementation, conversion and testing
  • Implementation experience with Performance Testing and/or Test Automation
  • Candidate must be hands-on leading business workshops, process discussions, change management, technical scrums, technical design, project management
  • Experience managing staff on multiple projects and providing direction to team members
  • A passion for coaching and mentoring
  • Experience in developing deep client relationships
  • Experience in developing deep, collaborative relationships with colleagues in multiple practice areas, in a professional services environment
  • Exceptional written and verbal communication and presentation (including workshop) skills
  • Ability to work collaboratively in a team environment (and know when to lead and when to follow)
  • A high level of motivation, strong work ethic and self-starting attitude
  • Ability to think outside of the box, and thrive on new challenges
  • Enthusiasm and ambition, to be instrumental to the further success of a growing practice area
  • A willingness to travel on short notice to meet client needs; travel is estimated up to 80% during peak periods
118

Converse Digital Marketing Manager Resume Examples & Samples

  • Partner cross-functionally to develop engaging digital communication to convert and retain qualified customers through email marketing including all promotional, trigger-based, and targeted segment campaigns for Converse
  • Manage the overall strategy and oversee the end-to-end email development and deployment process, including the creative briefing process in partnership with Converse Merchandising and Experience teams. Manage the segmentation, development, testing, and deployment of email programs
  • Work closely with marketing colleagues to integrate the email program into a single cohesive marketing and digital game plan calendar
  • Be fact-based, using data and analysis to test, refine and scale campaigns. And understand our customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
  • Develop annual email KPIs that will contribute to meeting aggressive growth targets and pro-actively monitor them. Partner with the Analytics team to ensure KPIs are tracked properly
  • Develop the email testing strategy for Converse, allowing for constant testing and measuring to drive iterative improvements to the email program
  • Work with the broader DTC and Brand organization to identify cross-category, channel, brand, and other customer engagement/marketing opportunities
  • Evangelize email organizationally – and drive for continuous enhancement of the email program including targeting, personalization, and program extensions
  • Be the Converse email expert, keeping up-to-date with email best practices, strategies, and industry standards
  • Monitor competitor email and loyalty programs, testing and adopting best practices to continuously improve program performance and value
  • Interact with and update various stakeholders on retention performance and improvement strategies
  • 751354
  • Bachelors Degree in Marketing, Economics or related field (MBA a plus)
  • 5+ years of marketing retention experience, with 3+ years direct experience in email marketing for a large brand or omni-channel retailer, either in an eCommerce environment or for an email service provider
  • Demonstrated success leading email marketing for large consumer bases (i.e. 1 million+) that have resulted in measurable lifts in customer retention and lifetime value
  • Ability to translate merchandising and brand efforts into meaningful email campaigns that produce results
  • Excellent communication, collaboration, and planning skills; demonstrated success in communicating ideas to various stakeholders
  • Strong understanding of customer lifecycle marketing, segmentation, testing, and optimization strategies
  • Experience with ESPs: (ExactTarget/Salesforce, Responsys or similar environments) and trigger email providers
  • Expertise with email fundamentals: CAN-SPAM Compliance, deliverability, KPIs, etc
  • Prioritizes workload, managing multiple and often competing tasks, and meets deadlines for various and fluctuating marketing deliverables
  • Ability to identify the metrics to drive success, measure KPIs, socialize understanding and drive initiatives to completion. Experience with Omniture or similar tool preferred
  • Outstanding team player and positive attitude, with a strong sense of ownership and accountability
  • Loyalty program management a plus
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Digital Marketing Manager Resume Examples & Samples

  • Develop the digital marketing vision, build innovative digital infrastructures and create digital content strategy to align to and accelerate the buyers’ journey
  • Design digital campaigns that drive measurable demand and customer experience improvement for key product and solution areas in Japan
  • Drive and coordinate integration of digital campaign strategy across all channels in alignment to the global digital strategy
  • Driving strategic customer decision making processes and provide market insights to the senior leadership team that are actionable across the sales environments
  • Support the Japan marketing teams with innovative digital approaches
  • Stay abreast of emerging digital technologies, media opportunities, approaches and strategies
  • Work with marketing operations to define business requirements for evaluation, acquisition, implementation and integration of digital campaign systems
  • Help to devise approaches that increase efficiency and productivity across sales teams by enhancing processes and data quality submitted to these teams in SFDC
  • Act as the catalyst for digital transformation, promoting cross functional focus on customer experience
  • Define a primary set of digital key performance indicators and develop and manage a dashboard reflecting progress towards these
  • Engage with roadmaps of digital transformation with engaged agency to understand how current processes are working
  • Collaborate with and advise other functions to define the nature of, and desired outcomes from, digital experience for primary audience categories
  • Measurement of this role will include increasing pipeline/MQLs, brand awareness and customer engagement
  • Fluent in Japanese, business level of English
  • 5+ years’ experience in digital marketing and /or campaign execution with a proven ability to lead digital campaign programs in Japan
  • Previous experience in a leadership capacity understanding digital technologies and techniques and their practical application in B2B marketing and campaigns
  • Proven ability to design and execute digital campaigns and marketing plans with experience in identifying digital marketing opportunities for customer acquisition and retention, increasing MQL flow & pipeline growth, predictive models using Big Data analysis, reduction in cost/MQL, consolidation of platforms and reduction in overall costs
  • Demonstrable success in working across a traditional marketing organization yet bringing emerging ideas and tactics to the table
  • Demonstrated knowledge of key digital channels including web, social, email, search and communities and how the channels can work together to optimize and accelerate buyer journeys. In depth experience with marketing automation platforms (Eloqua), CRM (Salesforce), social software and platforms, web integration, content management systems and web analytic tools
  • Direct experience in core web marketing, SEO, SEM, social content strategies and execution, digital demand, Omni channel campaign execution and digital metrics
  • Full understanding of best practice of nurture flows, email marketing, social media and web marketing and integration of platforms
  • Demonstrated success at leading and inspiring teams in a matrixed global organisation
  • The individual must understand corporate revenue and demand goals and be able to design a vision for helping the company meet these goals via intelligent, modern, consistent and relevant digital campaign activities
  • Have a deep knowledge of all key digital channels and how they work together to guide and accelerate prospects and buyers on their journeys
  • 70526BR
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Digital Marketing Manager Resume Examples & Samples

  • Work with the sales team to optimize Amazon content and develop processes for effective launches supporting both traditional CBU and RBU products
  • Work Sales leadership to develop effective support strategies for Amazon AMS and AMG marketing tools
  • Provide guidelines and open communication with Amazon Sales team for implementation of best practices and key content where applicable
  • Provide critical development and support for content development and strategy for Amazon retail marketing activity
  • Identify new marketing opportunities and ways to repurpose existing content at Amazon to optimize a consumer experience and sales volume
  • Measure and track effectiveness of process changes with the goal of either gaining sales volume or reducing costs
  • Functioning as subject matter expert for the Marketing team, staying current on industry trends and technologies, and providing senior guidance internally and externally
  • Analyzing and optimizing search marketing campaign performance
  • Providing paid search daily, weekly and monthly reporting along with financial budget/performance tracking
  • Collaborate with the company's channel and brand management teams to deliver on companywide business objectives and create best practices
  • Experience working with Ecommerce Channel partners
  • Experience in Ecommerce channel sales across both B2B and Consumer products a plus
  • 5+ years' of direct experience creating and managing direct response paid search programs at an agency (or client side for a large organization)
  • Experience analyzing large datasets to gain insights and drive business decisions
  • Experience managing program financials to internal revenue targets and defined budgets
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E-comm Digital Marketing Manager Resume Examples & Samples

  • Manage a team, which includes an Email Manager and Loyalty Analysis, that is responsible for retention and related programs
  • Develop, manage and implement effective retention programs for Columbia’s suite of brands. Assure the retention and CRM initiatives align with the overall digital marketing strategy for Columbia by working closely with the Ecommerce Marketing Director
  • Partner and report team and program results to the Ecommerce Marketing Director
  • Responsible for growing repeat sales, focused on digital but with an omnichannel view, by supervising email, consumer retentionprojects and loyalty programs. This includes being both hands on but also managing a staff
  • Lead the strategic vision and plan for the retention of our customers through Digital Marketing across Columbia’s brands
  • Responsible for the PnL of the retention programs, including budgeting and forecasting
  • Prepare customer analysis and report results across email and loyalty programs, campaigns and segments and make actionable recommendations for improvement
  • Responsible for ongoing analysis and quarterly reports of key performance indicators
  • Develop strong collaborative relationships with colleagues in branding, creative, copy-writing, web design, development/IT and analytics
  • Supervise on-boarding and day-to-day relationships with multiple third party vendors, including contract negotiation and budgeting processes
  • Support Retail group with dedicated event and store promotions as applicable to the retention or email programs
  • Position supervises a team of digital marketing retention professionals
  • Excellent communication skills to effectively integrate with key stakeholders across the company and various business units
  • Ability to think strategically and creatively, while at the same time developing practical and specific tactics that produces results
  • Strong background in agency or vendor management
  • Current knowledge of loyalty marketing best practices and industry best practices
  • Exceptional attention to detail and ability to effectively multi-task in a fast-paced environment
  • Experience with email programs, ESPs and tools as they are applied to an Omni-channel company
  • Able to effectively interact with cross functional teams
  • A knowledge & passion for commerce/shopping trends and delivering a best-in-class user experience to our consumers. This position will serve as the voice of the consumer across various groups
  • Ability to manage multiple, competing priorities, duties and/or projects
  • Bachelor’s Degree in Marketing, Business or Finance required. Combination of relevant experience and education may substitute in lieu of degree
  • 8 years developing and executing retention marketing programs, specifically within loyalty, email and related programs for a multi-channel retail environment, apparel industry experience required
  • 4-7 years management experience of marketing teams
  • Proven track-record, individually and by managing teams, of developing and growing profitable online marketing programs working within KPI’s such as, LTV and repeat order metrics
  • Experience with data analysis, web analytics and tools required
  • Must be familiar with Microsoft Office applications, ecommerce solutions and analytics tools. Specific experience with MS Excel, Google Analytics, and Omniture is desired
  • Basic HTML skills a plus
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Digital Marketing Manager Resume Examples & Samples

  • Work with the sales team to optimize the eCommerce Channel partner's content and develop processes for effective launches supporting both traditional CBU and RBU products
  • Work Sales leadership to develop effective support strategies for the eCommerce Channel partners marketing tools
  • Provide guidelines and open communication with the eCommerce Channel partner's Sales team for implementation of best practices and key content where applicable
  • Provide critical development and support for content development and strategy for the Channel partner's retail marketing activity
  • Identify new marketing opportunities and ways to repurpose existing content at the Channel partners to optimize a consumer experience and sales volume
123

Digital Marketing Manager Resume Examples & Samples

  • Lead the development of nurture-based digital marketing efforts that support the entire buyer’s journey
  • Build and deliver content to support inbound marketing efforts that are aligned with buyer personas, leveraging both internal and external resources (including contract writers, agencies and graphic designers)
  • Deliver content across multiple properties and platforms, including new and emerging content forms (social media, video, articles, etc.)
  • Expand our social media footprint within our target audiences, and cultivate social relationships through engaging content
  • You’re a modern marketer. You’re convinced that great marketing starts with a clear understanding of your target audience. With that information in hand, you know how to find audiences, the best channels to use to connect with them, what to say once you’ve made contact, and how to say it
  • You’re boldly creative. You’re unafraid to experiment, test out fresh ideas, and navigate uncharted territory. You’re happy being the one in the creative brainstorm with the most outrageous idea, and you have the wits, courage, and conviction to convince others that it’s worth trying
  • You believe in the power of storytelling. You’re passionate in the belief that creating amazing, highly relevant content is the best way to influence and engage prospects and customers. You recognize that sustained, meaningful dialog is achieved through understanding and creating value for them
  • You’re an audience advocate. You aim to know your audiences inside out because you care deeply about them and their experiences. You relentlessly aim to personalize communications with them to ensure they resonate. Your goal is to be so interesting and relevant that they simply can’t ignore you
  • Savvy with latest trends in digital content best practices across mobile and web platforms
  • Expertise in driving engagement across B2B social channels: Facebook, Twitter, LinkedIn, and YouTube
  • Understanding of how to build and optimize content for organic search
  • Demonstrated analytical thinking: identify, track and measure KPI’s for strategy/campaign performance
  • Strong relationship building and collaboration skills; ability to influence others and drive decisions
  • Passion for understanding audiences; ability to translate these insights into highly engaging content
  • Project management skills to develop and manage project schedules and drive to deadline
  • Willingness to engage in both strategic and tactical work as business needs dictate
  • Excellent written and verbal communication skills. Writing samples required
  • Ability to work effectively in global virtual teams, and dispersed teams
  • Demonstrated initiative and self-driven attitude; thrives in a dynamic, fast-paced environment
  • 3-5 years of experience working in a fast-paced marketing environment, in an agency, B2B or professional services organization
  • Familiarity with architecture & building design a plus
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Digital Marketing Manager Resume Examples & Samples

  • 7-10 years of experience
  • Advanced knowledge of digital trends
  • KPI development and management
  • Customer needs analysis, usability testing and design
  • Advanced segmentation and online targeting
  • Deep understanding of mobile and web technologies
  • Advanced degree in Marketing
  • Global collaboration experience
125

Digital Marketing Manager Resume Examples & Samples

  • Driving the creation, implementation and continuous improvement of onboarding, engagement and retention email programs
  • Scaling successful programs and operationalize them
  • Managing the WordPress marketing website including SEO, testing and optimization of landing pages
  • Proactively initiating technology/analytics improvements to maximize the impact of our email and digital marketing efforts
  • Managing the development and design of email templates including copy, visuals, and layouts to maximize performance (iterate/optimize working with copywriter and designer as necessary)
  • Managing development and design of marketing website pages and landing pages including copy, visuals, and layouts to maximize conversion (iterate/optimize working with copywriter and designer as necessary)
  • Monitoring and optimizing the effectiveness of campaigns and proactively implementing/testing, including being aware of new/emerging email strategies and digital tools we should consider
  • Owning the reporting/communication of email and website metrics and progress against goals
  • 3+ years experience in email marketing (preferably to consumers)
  • Thorough understanding of direct marketing principles
  • Experience using/editing HTML and a thorough understanding of HTML limitations
  • Must be comfortable with Excel/Google Sheets and capable of manipulating and analyzing data to measure/inform business decisions and communicate results
  • Bachelor’s Degree in related field
126

Digital Marketing Manager Resume Examples & Samples

  • BS/BA degree required
  • 2-3 years experience in direct response marketing and/or e-marketing or
  • Proven PPC and digital media strategy, optimization techniques, and bid management
  • Strong knowledge and expertise in the digital space, including social media platforms (i.e. Facebook, Twitter, YouTube, Instagram, etc.)
  • Strong working knowledge of mobile marketing and affiliate marketing
  • Proficient using Dreamweaver & other Adobe products, Adobe DPS a plus
  • Proven analytical abilities, strong communication skills, and strategic thinking both individually and in a teamwork atmosphere
  • Proficient in Microsoft Office products
  • Must be able to multi-task with attention to detail in a fast paced environment
127

Digital Marketing Manager Resume Examples & Samples

  • B.A./B.S. degree in marketing/business/statistics, master in statistics or related areas preferred
  • At least 10 years of experience in a fast-paced B2B environment, preferably in the IT industry. 5 years experience in the technology industry required and must have a good understanding of the Cloud market
  • Must have previous experience in PPC, display, and SEO, as well as lead generation, and online content development
  • Experience in the following areas is required: SEM (search engine marketing), PPC (pay-per-click) campaign management, social media, Google Adwords, marketing systems including marketing automation platform or email marketing system
  • Innovative thinker, problem solver with attention to detail and collaborative communication style
  • Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail
  • Exceptional interpersonal skills
  • Strong interpersonal and team player skills with an ability to communicate at all levels, both internally and externally
  • Experience with CRM platforms such as Salesforce.com is preferred
  • Experience with digital agencies or digital marketing consultancies strongly preferred
128

Digital Marketing Manager Resume Examples & Samples

  • Collaborate with Product Managers, Marketing Managers, and Creative to develop (copy, format, and design direction) for email, online, and promotions for all renewable products/services
  • Work with Creative and Manufacturing on execution of all campaigns to ensure timeliness and accuracy
  • Identify targeted customer lists for campaigns and work with Database Marketing on list selections and QA list for accuracy
  • Draft marketing plans including in-depth analysis of campaign results, overall sales for the product/service with channel breakdown, and recommendations for upcoming campaigns with schedules including: Optimal channel, format, design, offers, message (inner and outer/subject line), and audience for all renewable products/services
  • Manage Customer Care Website by monitoring usage, posting documents, alerts, and making sure the website has up-to-date information and is user-friendly
  • Constantly monitor revenue, opportunities, Order Processing and Customer Service backlogs and follow up with appropriate staff to ensure orders are entered on a timely basis and are accurately tracked
  • Work with Database Marketing to develop new reports and improve existing ones for all renewable products/services. Continuously monitor all results and make recommendations based off both results and industry best practices regarding direction for marketing
  • Track promotional budgets and spending; reconcile monthly invoices
  • Set up new tracking codes
129

Digital Marketing Manager Resume Examples & Samples

  • Serve as an email marketing advocate within the global business, ensuring that email communications are consistently integrated with the marketing mix, user journey and business objectives
  • Assume responsibility for the day-to-day management and execution of the email platform, supporting business units and execution of local email strategies
  • Ensure appropriate testing methodologies are utilised for all marketing automation activities to ensure continued optimisation
  • Work with the Digital Delivery and Marketing teams to translate digital strategies into high-impact and timely email communications supporting client and prospects through retention and remarketing efforts
  • Help to initiate new email programmes for the Group, working with nominated agencies and partners
  • Identify and utilise relevant insight and online behaviour to make informed targeting and campaign decisions, and explore new initiatives and developments which can be brand enhancing
  • Form part of a team who represent the marketing automation activities across the business and ensure the wider business is bought into the benefits of the platform
  • Produce and analyse relevant reporting for the business on all marketing automation activity
  • Build web forms that ensure we are capturing relevant data at all times
  • Innovate across all marketing automation activity, finding innovative solutions to the business problems
  • Work closely with relevant support agency to ensure platform development is on-going and beneficial to strategic vision
  • When relevant, support basic email marketing adoption across the business teams
  • Ensure IP reputation management is consistently considered throughout activity
  • Educate relevant business teams where appropriate, on the opportunities that marketing automation can give for effective client and prospect communications
  • Keep up to date with all current email marketing best practices such as subject lines and layout, rules, strategies and tools
  • Using relevant databases, data analysis, segmentation and targeting ensure that our data is consistently clean and optimised for use
  • Input into lead scoring models, building technical implementation of lead scoring systems for the business
  • Work with marketing team to ensure all relevant marketing activity has an eye on the lead scoring implications of the activity
  • 4+ years Marketing Automation experience
  • Digital Marketing/Email Marketing Qualifications preferred
  • Strong organisation and project management skills
  • Excellent interpersonal, facilitation, and written and oral communications skills
  • Capable of being highly flexible and able to deal with change
  • Self-starter, capable of taking decisions and formulating proposals
  • Solid understanding of usability within the web and email channels
  • Possess high level of literacy in technology; Microsoft suite, design packages and previous experience in Email Service
  • Investment management industry experience preferred
  • Advanced knowledge of HTML and CSS, specific to email creation
  • Strong knowledge in working with databases, data analysis, segmentation and targeting
  • Experience of project, budget and resource management
  • Experience with Tier 1 enterprise email marketing platforms (Exact Target, Silverpop, Marketo, Eloqua. etc
  • Experience integrating email across CRM platform (Salesforce.com, Microsoft Dynamics. etc)
  • Familiar with web analytics reporting systems such as SiteCatalyst and Google Analytics
130

Digital Marketing Manager Resume Examples & Samples

  • Experienced in acquisition marketing and analytics in e-commerce businesses
  • Strong understanding of primary digital marketing tools - SEO, SEM, SMM, Google Analytics. (navigate to improve traffic, funnel conversion and CRO)
  • Ability to research and analyse complex data in order to monitor, measure and optimise campaigns
  • Can determine innovative marketing strategies and campaigns to attract and retain customers
  • Communication and presentation skills/relationship with external partners and stakeholders?
  • Display autonomy and conscientiousness in a fast-paced and ambiguous environment?
131

Digital Marketing Manager Resume Examples & Samples

  • Responsible for driving new business development and generating new revenue
  • Monitor and assess successes to create case studies of CDM impact and leverage
  • Leverage various tools, products and outlets to drive digital sales leads including
132

Digital Marketing Manager Resume Examples & Samples

  • Managing the experience of your existing and new Customers
  • Understand the customer needs and buyer journeys by working closely with marketing colleagues who know their markets
  • Create an overview of the stages of the customer journey, along with the component touchpoints where a customer can interact or engage with the company at each stage of the journey
  • Create and deliver a plan that outlines the pages and journeys needed to expand the role Flightglobal.com makes to driving increased conversions
  • Oversee PPC campaigns and manage budget working together with the internal search specialist to make sure campaigns are optimised and driving engagement and ROI
  • Manage the overall Social Media plan and work with the Marketing Executive to drive growth in conversions and engagement from our core target markets through social media channels
  • Understand key commercial priorities, devise and deliver plans for how digital channels will support these
133

Digital Marketing Manager Resume Examples & Samples

  • Minimum of 3 years’ experience creating digital content for web, mobile, social, video and audio
  • Ability to process information, create solutions and execute ideas in a fast paced entertainment environment
  • Strong multitasking skills
  • Team player who can wear many hats and always be part of the solution
  • Passion for learning and staying current on trends in social and digital media
  • Undergraduate degree required; preferably in journalism, and or digital marketing discipline
  • Confidence to communicate in groups and across departments
  • Have experience in leading change and innovation within an established successful business environment
  • Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data
134

Digital Marketing Manager Resume Examples & Samples

  • Working with the Research department to create rich agency briefs
  • Supporting the Lead Marketing & Communications Manager with team and agency off-sites to generate and evolve innovative campaign ideas
  • Project managing campaigns from conception to final delivery
  • Collaborating with internal Sales, Communications, Editorial and Product departments to ensure buy-in from key stakeholders in the UK and globally
  • Liaising with International Marketing division based in US to support campaigns
  • Leading team and agency post-campaign debriefs and evaluations
  • Monitoring and ensuring all campaigns are delivered on budget and meet agreed business KPIs
  • Owning, planning and scheduling house advertising allocation over the season, including campaign priority and weighting
  • Building case for uplift of house advertising around major campaigns
  • Working with Advertising Operations department to deliver house ads across ESPN sites
  • Managing day-to-day relationship with ESPN’s retained media agency
  • Briefing media agencies on all key campaigns for digital platforms
  • Evaluating performance of media campaigns
  • Ensuring media agencies are operating on budget and achieving agreed KPIs
  • Championing the marketing team and strategy to other divisions within the business
  • Significant digital marketing experience in the sports, entertainment or media industries
  • Experience of project / campaign planning and management
  • Experience of working with agencies
  • Understanding of digital adverting
135

Digital Marketing Manager Theatrical Resume Examples & Samples

  • Create and implement digital advertising campaigns to meet revenue and new customer targets
  • Identify the market influencers (Youtubers), develop ideas and concept to engage them with the brand
  • Develop creative ways to tell Disney story and mission to media in order to increase the brand awareness
  • Manage strategy and content over social media channels, increasing social engagement and developing a strong community management
  • Assure a marketing operational follow up of all the theatrical digital marketing projects
  • Collaborate with the account team and other media planners to create an effective digital media plan
  • Deep knowledge of main planning, competitive analysis and finance tools (eg. AdBox/Media box, Audiweb View, Planner Audiweb, ComScore)
  • Use real-time analytics with an understanding of industry recognized tools and techniques
  • Play a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives
  • Develops objectives, strategies, plans and presentations
  • 8/10 years of prior work experience in Digital Marketing which includes: digital media planning (strategy, implementation, tracking and insights and hands-on experience in running online advertising campaigns on various platforms), digital marketing activities management (strategy, implementation, tracking and insights; multiplatform and with or without influencers); social media management (strategy, implementation, tracking and insights)
  • Knowledge of the main analytics tools for the monitoring and measuring of the web presence of the brand
  • Ability to develop content strategy
  • Detail Oriented and proficient at managing projects
  • Highly proficient in MS Office
136

Digital Marketing Manager Resume Examples & Samples

  • Develop local digital communication and commerce strategy and action plans
  • Drive B.com commerce and identify expansion opportunities such as partnership with 3rd parties and activating social platform as a commerce channel
  • Identify innovative digital solutions to drive innovation and commerce
  • Partner with Media Planning & Buying team to optimise performance media
  • Liaise with local retail and merchandising team to implement O2O solutions
  • Fully integrate fashion and beauty communication from a digital perspective
  • Set KPIs for each activities, monitor and measure performance
  • Stay close to the business to deliver communication activities driven by customer/consumer insights, market strategies and retail objectives
  • Strong background in digital industry in terms of marketing communications and commerce
  • Professional, energetic, creative
  • Excellent communication talent – verbal and written
  • Solid interpersonal skills to work with multiple stakeholders
  • Strongly business-focused and cross-functionally connective
  • Logical, accountable, transparent, and convincing
  • Curious and keep abreast of new technologies and digital trends
  • Capable of juggling multiple projects simultaneously
  • Strong organizational and follow-through skills
  • Ability to prioritize and manage time effectively
  • Detail-oriented and strong hands-on mind-set
  • Maturity to work well under pressure
  • Excellent English skills (TOEIC 900 or more)
  • 7 - 10 years of digital marketing and commerce. Experience in social marketing is a must
  • PM experience is a must
  • Processional experience in retail industry is a plus
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Digital Marketing Manager Theatrical Resume Examples & Samples

  • Excellent proficiency in English: ability to manage meetings, calls and conversations
  • Excellent understanding of the digital environment and its peculiarities/tools/strategies
  • Excellent understanding of online media planning and social management
  • Proficient in using standard online media research and planning tools
  • Strong interpersonal, verbal and written skills
  • Ability to provide a basis for measurement of the digital activities
  • Creative attitude able to drive innovation
  • Entertainment passionate
  • Leadership
  • Relationship and Negotiation skills
138

Digital Marketing Manager Resume Examples & Samples

  • Oversees WB digital media buying for all divisions (Social, SEA, Display, Video, Mobile)
  • Manages WBs digital buying agencies
  • Develops & oversees digital marketing KPIs & benchmarks in conjunction with business intelligence
  • Is in charge of consecutive tracking implementation in conjunction with programmatic marketing
  • Manages key media vendors & publishers
  • Works with product managers to develop best in class digital media planning
  • Supervises all overarching digital campaign operations (ad server management, landing page creation, creative delivery)
  • Works with the creative department to ensure state of the art digital creatives
  • Works with Director to ensure the overall digital buying & creative strategy is meet
  • Well advanced computer skills, preferable experienced with PC, MAC & mobile operating systems
  • Very good MS Office knowledge, specifically Excel
  • Ability to swiftly gain competence with a range of custom management systems and tools (Content Management, Business Intelligence, Data Dashboards, SAP)
  • Experienced with web analytic tools, Ad Words, FB Business Manager, YouTube Insights
  • Has basic understanding of technical web implementation (Pixel Code, HTML)
  • 2+ years related digital marketing work experience required
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Digital Marketing Manager Resume Examples & Samples

  • Strong understanding of current online marketing concepts, strategies and best practice
  • Experience in e-commerce – Wordpress, Woo commerce, SEO, PPC, email marketing and social media
  • Experience in cross referencing, and using all available platforms to create momentum around the brand
  • Excellent communication skills and attention to detail
  • Reliable and quick with strong organisation skills
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Digital Marketing Manager Resume Examples & Samples

  • Develop, implement and execute the Digital Marketing strategy, by working with Stakeholders to determine Digital needs
  • Deliver all Digital Marketing activity including SEO, PPC, website management, microsite development, email marketing, all social media channels, video content, online advertising and internal Digital branding
  • Manage, prepare and review content for online/mobile appropriateness, ensuring regular, timely and accurate updates
  • Conduct regular content analysis and web audits to ensure accuracy and appropriateness for intended audience
  • Measure, analyse and report usage on all platforms in order to monitor improvements
  • Manage and mentor a Digital Executive and providing information and training for online champions and staff across the Firm
  • Identify opportunities for new online solutions through continuous market research
  • Develop an expert understanding of our online Brand guidelines and ensure standard maintained across online channels
  • Work with our Global online team to ensure alignment with Global campaigns and initiatives
  • Lead the internal drive to encourage Firm-wide participation in social media engagement
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Digital Marketing Manager Resume Examples & Samples

  • Design and implement objective driven, analytically supported email marketing programs/campaigns which leverages a wide range of best practices, strategies, tactics that are best suited for the target market and the business. Develop plans within these programs/campaigns to ensure RSM is growing in its relevancy, effectiveness, and audience. Strategically build email marketing plans that support the objectives for user growth and the objectives of our marketing organization as well as the growth objectives of our business. Ensures that the role of email marketing communications is aligned with building on the awareness gained fosters an engaged audience while helping to build the pipeline of qualified leads for our sales process
  • Manage the email marketing team, and the email technology platform, through the daily task of executing email marketing campaigns. Ensure the team is focused on delivering high quality, objective driven, and analytically supported email marketing campaigns. Works with the email marketing team members to grow in their personal and professional experiences centered on client service, digital marketing, and marketing advisory. Works with the marketing leaders throughout the organization to gather feedback on the performance of the email marketing team and seeks to optimize the productivity, effectiveness, and efficiency of the team. Develop a reporting structure to measure the overall performance of our team members, marketing campaigns, and overall email marketing efforts
  • Provide consultative advice to the marketing organization on best practice email marketing strategies aimed at meeting objectives and building a healthy database of subscribers. Proactively recommend email strategies that aid in developing holistic digital marketing plans that lead to engaged web site users and a regular use of the available analytics to drive optimization of our activities. Collaborate with the other leaders of the digital marketing team to serve our internal stakeholders through marketing consulting, marketing measurement, and optimization opportunities
  • Collaborate with marketing operations, business development, and the broader IMC organization to ensure the activities managed though the email marketing team, and the data generated from them, are effectively integrated with our CRM system and other data management systems. Serve as an advocate for digital marketing when working with the other teams who collect and manage data to influence the proper use/management of customer behavior data which would benefit the efforts of the digital marketing team
  • Minimum of 6 years’ experience in digital marketing, email marketing, or marketing management required
  • Experience in email marketing, marketing automation required
  • Strong analytical skills, deep understanding of digital metrics, preferred
  • Strong track record of stakeholder/client service, preferred
  • Professional services marketing, preferred
  • Ability to work in a highly collaborative environment, required
  • Skilled communicator with ability to share verbally/written, preferred
  • Experience in marketing automation tools/technologies, required
  • Experience in HTML email templates, preferred
  • Proven leader of email marketing, marketing automation, and web based lead generation required
  • Track record of successfully leading cross functional teams with the ability to articulate vision, goals, sense of urgency, and purpose preferred
  • Organized and efficient manager of people who is able to define priorities and added-value activities preferred
  • Mature decision maker comfortable with making difficult decisions and developing plans to follow through on those decisions, preferred
  • This role can be located in any RSM office
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Digital Marketing Manager Resume Examples & Samples

  • 5+ years in digital/social/integrated marketing & communications
  • Extensive agency experience, preferably big agency
  • Strong understanding of the technology landscape (hardware, software and services) and knowledge of key technology trends such as the internet of things and cloud computing
  • A strong understanding of the role/uses of digital tactics within larger, integrated communications strategies
  • Have strong attention to detail, be a team player and a strong commitment to ensuring client satisfaction
  • Have experience managing a staff including scheduling and administrative duties
  • Be willing to proactively generate new business opportunities and respond to agency-generated new business requests
  • Be able to demonstrate strong writing skills pertaining to digital marketing content
  • Previous experience providing clients & prospects with counsel in the technology sector (ideally both b2b and b2c), while providing in-depth expertise on specific client industries would be a plus
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Digital Marketing Manager Resume Examples & Samples

  • Develop and execute the strategic vision for digital marketing for retail partners including advertisements, promotions, banners, homepage takeovers, brand landing pages, emails, social posts, and search words
  • Work directly with retail partners to improve the end customer shopping experience
  • Assess effectiveness of campaigns through calculating ROI, and change/optimize accordingly to maximize sales and brand exposure
  • Work closely with sales leaders to ensure an aligned digital strategy
  • Manage 3rd party digital content agreements to maximize contract allowances
  • Maintain strong product knowledge across all products in consumer segments
  • Bachelor’s Degree in business, marketing, or related field from an accredited four year college or university
  • Must possess a minimum of 3 years of experience in digital marketing, retail marketing, marketing or related field
  • Demonstrates effective presentation skills including confidence and proficiency in presentations to retail partners and executives
  • Demonstrated strong and effective verbal, written, and interpersonal communication skills
  • Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision
  • Ability to prioritize and multi-task in a flexible, fast paced and changing environment
  • Must be team-oriented, possess a positive attitude and work well with others
  • Demonstrate mathematical aptitude and proficiency to monitor sales, measure success of promotions, calculate ROI, and manage budgets
  • Demonstrated proficiency using PC and Macintosh platforms
  • Demonstrated proficiency using Microsoft Office programs including PowerPoint and Excel
  • Must demonstrate a high level of professionalism
  • Experience in retail digital marketing or digital marketing
  • Experience with site design, search engine optimization
  • Financial/budget aptitude
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Digital Marketing Manager Resume Examples & Samples

  • Manage all brand initiatives, including style guide, branded template library, and all brand sunset and transition projects. Act as a brand ambassador and work to promote the Valassis Digital style guidelines across the company
  • Manage all conference/trade show events, speaking engagements and sponsorship opportunities, including booth/collateral planning and development. Maintain a calendar of conferences and tradeshows and work with Sales leads to organize Sales rep attendance
  • Work with the Content Marketing Manager to help create and execute social media strategy for Valassis Digital
  • Develop promotional emails, lead gen materials and sell sheets to support Valassis Digital Sales teams and partner with Core on all relevant client email communications
  • Manage the Valassis Digital presence at the Valassis Annual Sales Conference, including booth/collateral development, staffing schedules, Executive presentation development, and on-site management
  • Work with leadership team to create both client-facing and internal presentations
  • Collaborate with the Print Website team to update and create digital content on Valassis.com
  • Develop and manage all promotional activities, giveaways and programs
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Digital Marketing Manager Resume Examples & Samples

  • Technology-savvy and passion for digital and social
  • Good understanding of website, search, user-experience design, and social platforms
  • A positive learning and working attitude
  • Attention to details and good project management
  • Ability to learn fast and adapt well in unfamiliar situations
  • Strong interpersonal skills and friendly personality
  • Proficient command of English and Vietnamese
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Digital Marketing Manager Resume Examples & Samples

  • Potential to manage one or more direct reports
  • Oversee the development of digital marketing budgets and projected ROI for several business units and verticals
  • Manage marketing mix and investment based on projected ROI
  • Evaluate digital marketing performance against KPIs; quickly pinpoint root causes and help train others to do the same; guide execution of solutions
  • Develop optimization ideas based on data; give direction to media managers on how to best execute and track optimizations
  • Champion best practices and conversion rate testing in creative, media, site optimization, marketing automation/ email, and more
  • Prepare and review weekly, monthly and quarterly reports for upper management
  • Identify risks in business performance, independently develop solutions, communicate detailed action plans to senior stakeholders
  • Manage the launch of new university programs. Work with agency and internal teams to develop creative, media, audience targeting and bidding strategies
  • Lead cross-functional projects within marketing; work with external agency and internal teams (internal media, creative, brand, web operations, data science, etc.)
  • Manage people and processes related to marketing billing and spend reconciliation
  • Ad-hoc analysis
  • Background or coursework in Statistics, Economics or Business
  • The ability to multi-task, stay organized and evaluate priorities on an ongoing basis
  • The ability to communicate difficult/sensitive information in a tactful manner
  • The ability to manage others and give constructive feedback
  • The ability to work seamlessly with cross-functional teams in an organization
  • 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal
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Digital Marketing Manager Resume Examples & Samples

  • Under the direction of the associate director, executes social media marketing campaigns for areas across the college, including admissions, graduate programs, summer programs, focused areas of study, and the Boston Conservatory, with an eye toward increasing targeted engagement of new and existing audiences
  • Prepares detailed analytics reports for the college’s external-facing digital properties and marketing and communications campaigns, using Google Analytics, CrazyEgg, SproutSocial, and other tools
  • Employs results of analytics to optimize user experiences and make suggestions for how to better engage with and ultimately retain
  • Researches and implements a social listening tool for Berklee that meets the various needs of areas across the college, including external affairs, student affairs, public safety, and others
  • Working closely with other members of the marketing team, perform audience research and analysis via surveys and focus groups to optimize marketing and communications campaigns
  • Under the direction of the associate director, develop Berklee’s social media presence on emerging platforms including Snapchat, Periscope, and Facebook Live
  • Contributes to the development and maintenance of marketing strategies to meet the college's marketing and communications objectives
  • Supports brand awareness by focusing on accurately delivering the college's messages to specific audiences, including prospective and current students, alumni, parents, donors, event attendees, faculty, and staff in compelling ways
  • Promotes brand loyalty by ensuring users associate a positive experience with the brand, receiving information across broad channels in places where it is meaningful to them
  • Participates in the team-wide implementation planning process
  • Manages assigned marketing projects from inception to completion
  • Serves on Assessment Committee and works with Institutional Assessment to ensure consistency and accuracy of online information about about the college on third party websites including college guidebooks, Wikipedia, and college message boards
  • Assists the associate director and director in achieving area and college goals
  • Hires, trains, and supervises student employees
  • Proficient writing, editing, and proofreading skills. Copywriting experience preferred
  • Excellent organizational skills and attention to detail
  • Project management skills, including assessment and problem-solving skills
  • Excellent verbal and written communication skills and the ability to interact and communicate effectively with faculty, administrative staff, prospective/current students, and parents
  • Exercises good judgment in all decisions
  • Effective prioritization of multiple projects
  • Ability to work under high-stress situations and meet deadlines
  • Positive attitude within the office and with staff interaction throughout the college
  • Demonstrated capacity to develop & maintain effective working relationships with individuals & organizations reflecting a broad range of identities, perspectives & experiences
  • A minimum of five years of experience in a marketing or communications
  • Bachelor’s degree in communication or related field. Master’s preferred
  • Demonstrated experience with web analytics tools and digital advertising practices and platforms
  • Demonstrated Google Analytics and reporting experience
  • Demonstrated social media advertising experience on platforms such as Facebook, Twitter, LinkedIn, and YouTube
  • Familiarity with Snapchat, Periscope, Tumblr, Instagram, and other social media
  • Experience with web-application systems preferred
  • ** Application Instructions Specific to this Position ***
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Digital Marketing Manager Resume Examples & Samples

  • Create, develop and manage content for website and other online properties as requested
  • Copyedit and proof all web content
  • Working with other employees and departments, develop and maintain a master content calendar for all web properties
  • Through interaction and general awareness, proactively develop content ideas to support new sales initiatives, points of view, and/or training modules
  • Coordinate blog posts through interaction with blog author, editing posts as needed, and obtaining approval from senior leaders
  • Monitor online reputation
  • Utilize web marketing best practices and leverages current technologies to augment/enhance the website’s visual appeal, functionality and user experience
  • Maintain a consistent look and feel among, or within, web properties and ensures compliance with brand standards
  • Keep current with emerging web technologies through blogs, articles, conferences, webinars, etc
  • Track and report, on a consistent and periodic basis, all site metrics
  • Utilize Google Analytics to identify underperforming pages/content as well as to discover opportunities to create new content
  • Using experience and knowledge, make technical recommendations to supervisor regarding site changes/improvements
  • Incorporate SEO best practices into all web content and considers SEO strategy when building new pages, portals and/or microsites
  • Work closely with other team members to assist in identifying keywords/keyword terms when developing new content
  • Manage the online budget
  • Oversee the firm’s paid search strategy and manage the PPC consulting relationship
  • Provide periodic reports to senior management on PPC performance, opportunities, and budget
  • Liaise with website developers and programmers regarding code rolls, patches, functional upgrades, and other technical enhancements
  • Ensure CRM code and cookies are properly integrated into the site architecture and tests new interfaces as directed by the CRM team
  • Conduct weekly meetings comprised of marketing, development vendor and IT team
  • Analyze issues and opportunities, develop specifications, submit for RFP, and coordinate implementation of code patches to address technical issues and website enhancements
  • Prioritize web changes/upgrades requested by marketing, sales, or other teams and manages expectations as well as vendor integration and completion
  • Investigate and research new web tools and services and, where applicable, integrates into the site in an orderly fashion
  • Oversee a variety of external designers, coders, developers and writers as required to complete projects
  • B.A. degree or equivalent experience in areas such as Marketing, Business, or Computer Science
  • 3 -5 years working with internal customers and managing website content and functionality
  • Exceptional organizational and communication skills
  • Intermediate experience with HTML
  • Proficiency in Adobe Photoshop and other graphic design software
  • Ability to manage simultaneous projects and to manage timelines and deadlines
  • Experience working with cross-functional teams to build consensus and project plans
  • Significant web copywriting experience
  • Extensive knowledge of PPC and SEO theory and best practices
  • Experience with CMS systems and manipulating content within
  • Ability to translate business requirements into technical requirement, and vice versa
  • Experience collaborating with IT departments and/or developers, programmers and designers
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Digital Marketing Manager Resume Examples & Samples

  • Conceptualize, develop and execute organic and paid social media campaigns
  • Manage the day-to-day activities and performance of marketing campaigns; including internal and external email, search, and social campaigns
  • Serve as the primary point of contact and manage the relationship and performance of the digital marketing agency overseeing paid search and display advertising
  • Optimize a portion of the media buys to approved spending levels and provide targeted spend and lead levels
  • Provide insight and analysis to determine the ROI from various online marketing campaigns, including affiliate, paid search, display and organic/content marketing campaigns
  • Work with product development teams to manage new product development
  • Design, develop and launch digital campaigns for new products
  • Manage effective, branded marketing communications via the University website, student portal and social media campaigns
  • Promotes University’s core values
  • Supports and demonstrates a student-centered philosophy
  • Participates in development and implementation of University’s strategic plan
  • Upholds University’s professional, ethics and integrity standards
  • Fosters a success-oriented, results-driven environment within the University
  • Assists in leading a high-performance marketing team; provides mentoring and development on digital marketing methodologies and promotes a culture of continuous improvement
  • Keeps abreast of digital marketing developments through attendance at professional meetings and seminars, literature
  • Bachelor’s degree in marketing, business or related field required. MBA preferred
  • 6-9 years of progressively responsible positions in marketing, preferably with a strong digital emphasis
  • Strong working knowledge of Google Analytics and other similar reporting, analysis and research tools (Google keyword planner / Insights for Search, Webmaster Tools, Spyfu/SEMRush, Moz, etc)
  • Effective communications both verbal and written
  • Previous experience managing paid social (FB business manager, Power Editor, Twitter Cards, etc)
  • Expertise in marketing automation platforms (e.g. Marketo, Hubspot, etc) a plus
  • Expertise in planning and writing content in support of SEO strategy
  • Knowledge of paid search platforms and methodologies including Adwords, Yahoo Gemini and Bing. Adwords certification a plus
  • Working knowledge of social media management and monitoring tools
  • Highly developed, demonstrated teamwork skills
  • Ability to coordinate the efforts of a team of diverse creative employees
  • Demonstrated success conceptualizing, developing and executing large-scale digital marketing campaigns. Commitment to continuous learning
  • Expertise in digital marketing strategies including SEO, SEM and social media with a demonstrated track record of success
  • Experience working in a flexible, matrixed work environment
  • Experience leveraging internal and external PR and communication teams and contractors to generate high-value content in support of stakeholder communications and SEO
  • Strong organizational, prioritization and project management skills
  • Previous experience in lead generation is a plus
  • Schedule requires some evenings and weekends when necessary (event support), some travel required
  • Valid driver’s license for State of residence and at least minimum liability insurance required by State
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Digital Marketing Manager Resume Examples & Samples

  • Develop and execute the organic enterprise and local search strategy and ensure consistency and adherence across the organization
  • Develop and execute the local search strategy supporting our agent network
  • Outline a content lead link building strategy for both enterprise and local opportunities
  • Define, monitor and scale testing plans to optimize organic search performance
  • Monitor and report on overall Allstate digital health as is relates to organic performance
  • Make high value topic recommendations to content and social teams and ensure proper search optimization techniques are being adhered to
  • Stay current with industry trends / best practices and modify the strategy accordingly
  • Work with different Allstate departments to provide search guidance and direction on ongoing digital initiatives
  • 8+ years of digital marketing experience, preferably working with a large brand
  • Minimum 3 years of organic search experience (including local search)
  • Project management in a web environment to ensure deadlines and budgets are met
  • Experience managing 3rd party vendors
  • Experience leading a team
  • Familiarity with leading digital marketing tools and platforms
  • Strong technical aptitude in order to communicate with development teams
  • Proven ability to identify and create process to ensure integration across the business
  • Superior analytic skills
  • Proven ability to anticipate and respond to digital landscape changes
  • Digital optimization for a multi-location brand a plus
  • Experience working with SMBs a plus
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Digital Marketing Manager Resume Examples & Samples

  • Execute PPC and Display advertising campaigns
  • Analyze and report performance of campaigns against goals (CPA and KPIs)
  • Identify new trends and capabilities with the goal of optimizing performance
  • Collaborate with Product, Product Marketing and Media Planning teams to execute successful Digital Marketing campaigns and deliver against business goals
  • Partner with internal teams to create landing pages and optimize the customer journey using A/B and multi-variant testing
  • Manage the placement of tracking pixels and/or marketing tags on web pages
  • Prepare marketing reports by collecting data from a variety of sources including website analytics platforms, agency partners and other marketing measurement platforms
  • Work with Agencies and other vendor partners
  • Evaluate end-to-end customer experiences across multiple channels and customer touch points to identify optimal customer paths
  • Manage creative assets through brand, legal, compliance and risk processes
  • 8-10 years of Communications experience, with 3-5 years of hands-on, Digital Marketing experience
  • BA/BS degree or equivalent working experience
  • Fluent in English & Spanish with experience in Multicultural marketing campaigns preferred
  • Proven working experience in digital marketing with a focus on Paid Search
  • Familiar with Display advertising tools & platforms including (DMP’s, DSP’s, DoubleClick)
  • Understanding of advertising on devices and platforms including, Desktop, Tablet and Mobile
  • Solid knowledge of website analytics tools including Google Analytics & Adobe Marketing Cloud
  • Ability to build relationships and collaborate effectively in a matrix organizational structure
  • Experience managing marketing budgets and forecasting/reporting results
  • Able to manage multiple projects and multiple project types simultaneously
  • Highly Proficient with Microsoft Office products (PowerPoint, Word, Excel)
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Digital Marketing Manager Resume Examples & Samples

  • Keep FDAF’s, dealers, field and Ford Regional Personnel focused Digital Suite of Services (DSS) strategic goals, overall value and ongoing performance
  • Work with field account and media to align local creative and messaging with FDAF digital media buy/strategy. Communicate to FDAF, dealers and Ford regional personnel on an ongoing basis
  • Proactively lead communication and educate FDAF’s on current and emerging digital marketing opportunities (media/creative/social/mobile/etc.) as well as best practices and initiatives of other dealer groups around the country
  • Educate and engage account personnel in digital activities and offload execution elements as appropriate (separate document details)
  • Continue to build FDAF support for digital efforts as a greater percentage of their overall integrated total communications efforts and work with field and Dearborn teams towards flawless execution
  • Lead cross functional support team including operations, creative, media, analytics and account to track towards business objectives and create the most effective marketing solutions for assigned dealer groups
  • Maintain and support all company standards as specified within the Quality Management System
  • Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures
  • Bachelor’s degree or equivalent experience preferred
  • Have physical and mental requirements to meet the above listed job responsibilities
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Digital Marketing Manager Resume Examples & Samples

  • Assisting with the execution of digital marketing projects and building our global offering
  • Onboading client relationships for SEO, SEM, Social and Emerging Media
  • Managing production resources to ensure on-time completion and quality deliverables
  • Assisting our sales team with the preparation of proposals to win new business
  • Researching industry trends and tools, and updating and developing internal processes to reflect best practices
  • Assisting with development and execution of client digital strategy
  • Overseeing implementation of digital assets, including trafficking of ads and keywords in Paid Search
  • Conducting recurring client status calls and updates and managing next steps with stakeholder teams
  • Overseeing monitoring of client campaign performance and presenting reports and analysis to clients
  • Carrying out English SEO, SEM, Social and Emerging Media creative and campaign management work, as needed
  • Tracking the success of our internal business group and preparing reports
  • Assisting with the development of case studies and presentations that illustrate the value of our business group
  • At least 4 years of digital marketing experience, working for a client’s internal digital marketing team or in an agency setting
  • BA in marketing, communications, business or related discipline
  • Client-facing experience in project management, business development and/or presentations
  • Familiarity with best practices and the latest developments in Paid Search, SEO, Social Media, Mobile and Display advertising
  • Experience managing paid campaigns in Google AdWords, Yahoo, Bing, Facebook and other digital advertising channels
  • Familiarity with standard performance metrics in digital marketing (impressions, clicks, click-through-rate, conversions, etc.) and reporting formats in various digital channels
  • Eagerness to work in a small (but mighty!) office that collaborates daily with colleagues and clients in multiple locations around the world
  • Comfort with assigning and explaining complex project tasks to offsite team members and clients
  • Detail-oriented, deadline-driven, organized; comfortable with variable workloads and adapting to new business challenges; customer-service-focused; eager to learn
  • Interest in international business and proficiency with another language are a bonus!
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Digital Marketing Manager Resume Examples & Samples

  • Effectively execute sales plans to grow subscriptions across multiple digital channels at specific properties. Increase engagement with subscriber offerings to increase loyalty and market penetration. Collaborate on and monitor integrated campaigns using a variety of digital resources and tools including SEM, social media, email marketing and other internal and external available resources
  • Collaborate with Consumer Marketing product development team to drive sales, retention and engagement efforts
  • Monitor digital retention and engagement programs, with the goal of extending the average life cycle of a customer and improving customer loyalty
  • Special projects as assigned by the Group Home Delivery Director and or Regional Sales Manager
  • Provide excellent customer service to internal and external customers. Be professional, courteous and timely in every interaction, conveying to all external customers our appreciation for their business
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Digital Marketing Manager Resume Examples & Samples

  • At least 3 years digital marketing experience
  • International/worldwide experience
  • B2B digital marking expertise and/or agency experience
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Digital Marketing Manager Resume Examples & Samples

  • Monitor all daily/weekly/monthly output of search team members
  • Serve as team expert for search engine optimization, Google AdWords Pay-Per-Click and Reputation Management programs as well as account management, analytics and troubleshooting
  • Be the main point of contact for escalated client campaigns. This includes addressing client concerns in a timely manner
  • Stay abreast and use market research, web analytics and search engine technology data to work with team members to evaluate, adjust, and redirect search team efforts and campaigns as necessary
  • Direct and manage resources in the delivery of all client programs and services and work closely with the team to ensure that all client deliverables are met and client expectations are exceeded. This includes ensuring internal processes are followed by all team members by actively monitoring campaigns and enhancing as needed
  • Analyze, recommend and implement upon approval improvements to programs to meet client online search marketing objectives
  • Responsible for making sure that program milestones are achieved within set timeframes
  • Ensure the Search team follows established procedures for products sold
  • Provide C-level management with weekly department status reporting and additional reporting as needed
  • Hire and train new team members as needed. This includes informing new team members of rules and requirements of their job and ensuring they are taught how to perform job functions according to company standards
  • Maintain Google Partners relationship with Google
  • Work with corporate marketing team on project initiatives as needed
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Digital Marketing Manager Resume Examples & Samples

  • Plan and execute digital marketing campaigns for Hong Kong and Taiwan
  • Plan, execute and advocate social marketing
  • Execute innovations in digital marketing
  • 5+ years of relevant work experience in digital marketing
  • BA/BS degree required. Master or MBA a plus
  • Speak, read and write English and Chinese Mandarin fluently
  • Provide performance report against goals (ROI and KPIs)
  • Define customer experience strategy and provide report across multiple channels and customer touch points
  • Critical thinking, holistic approach and good project management
  • Interpersonal communication, Creativity, influencing and negotiation skills
  • Proven ability to build consensus and work effectively within a cross-function team
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Digital Marketing Manager Resume Examples & Samples

  • Devise strategies to drive online traffic to the company website
  • Improve the usability, design, content and conversion of the company website
  • Track digital conversion rates and make improvements to the website
  • Develop and manage digital marketing campaigns
  • Manage SEO strategy and optimization to drive inbound traffic
  • Oversee the implementation strategic back linking, directory placement, and search engine optimization (SEO) strategies
  • Analyze keyword trends and ROI of keywords
  • Manage relationships with 3rd party web management vendors
  • Work with internal teams and outside agencies/vendors to define project scope, timelines, and deliverables
  • Provide detailed weekly reports on web traffic, SEO performance and site behaviors
  • Work closely with demand generation team to optimize and implement inbound lead acquisition strategy
  • 5+ years of hands-on experience developing, managing, measuring and optimizing, digital marketing campaigns
  • 5+ years of experience managing and optimizing a corporate website
  • 2+ years of hands-on experience in online lead generation digital marketing experience
  • Exceptional skills in marketing platforms including, but not limited to: Google AdWords, Bing Ads, Google Analytics, WordPress or other CMS applications
  • Must possess a working knowledge of the latest digital software to create online advertising and understand applications like XHTML, PHP, ASP, CSS, JavaScript, Adobe and more
  • Marketing Automation experience, Marketo preferred
  • Strong understanding of current online marketing concepts, strategy and best practices
  • Creative design skills preferred
  • Must possess WordPress and other related web development skills
  • Experience in ecommerce, SEO, PPC, Email marketing
  • Knowledge of the latest SEO best-practices strategies and ability to develop related recommendations and see those through implementation
  • An analytical mind and interest in using data to optimize and scale marketing strategies and tactics
  • Effective problem-solving skills, specifically the ability to quickly assess situations, evaluate options, and make decisions
  • Ability to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
  • Ability to work independently while at the same time seeking out appropriate resources when necessary
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Digital Marketing Manager Resume Examples & Samples

  • Create and execute audience acquisition campaigns in collaboration with brand stakeholders
  • Produce, execute & analyze content for digital channels including social media platforms, blog & campaigns
  • Manage editorial calendar for content across all digital channels including mobile
  • Find digital opportunities for database growth through unique, brand-driven content
  • Collaborate with designers, merchants, eCommerce team, external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and the Gordmans audience
  • Concept & execute mobile programs to drive database growth & response rate
  • Work with analytics team to evaluate performance of tests & set goals for consistent database growth
  • Work closely with marketing strategy manager on overall strategy, messaging and other tactics
  • Execute and manage digital advertising on all social platforms
  • Collaborate with eCommerce marketing manager on SEO, SEM and display strategies and execution
  • Monitor campaigns & their effectiveness, providing recommendations for optimization
  • Develop long-tail strategies and recommendations for future enhancements
  • Stay current on digital and content marketing best practices
  • Leverage strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points
  • Other duties as assigned by supervisor
  • Must be at work on a regular and predictable basis or as scheduled
160

Digital Marketing Manager Resume Examples & Samples

  • Lead and develop all 360 campaigns through multiple channels
  • Focus on leads generation, with paid-search, SEM experiences
  • Deploy email marketing campaigns through ET/Salesforce
  • Create landing pages with Sitecore
  • Main channels includes email, social media, paid search, direct mail, print and events
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Cluster Digital Marketing Manager Resume Examples & Samples

  • Monitors service levels, supports initiatives and achieves department goals established for all Marriott Brands by all channels
  • Prepares for anticipated changes due to trends in theory and practices in one's professional discipline
  • Examines trends in volume; adjusts department staffing and schedules as necessary to meet service level requirements
  • Manages the communication of trends via prepared reports to the appropriate personnel, as well as corporate headquarters and other service centers
  • Each associate is expected to carry out all reasonable requests by management which the associate is capable of performing
162

Digital Marketing Manager Resume Examples & Samples

  • Consistently offer professional, friendly and engaging service
  • Develop and execute annual E-Marketing plan including
  • The Digital Marketing Manager should have 3 - 5 years of experience and have solid knowledge on Distribution
  • Strategic thinker and decision maker
  • Passionate about the digital world, driven and fast learner
  • Able to develop great quality content in English and Arabic when in charge of Middle East properties
  • Experienced with Google Analytics or other web analytics tools and metrics
  • Excellent communication skills, both written and verbal required
  • Highly responsible & reliable
163

Digital Marketing Manager Resume Examples & Samples

  • Plan and oversee the hotels advertising and promotion activities, including print, electronic, and direct mail
  • Work with the Public Relations department and artists to oversee copywriting, design, layout, and the production of promotional materials
  • Follow the annual budget and administer that budget in a fiscally responsible manner
  • Balance operational, administrative and Colleague needs
  • Follow all safety policies
164

Digital Marketing Manager Resume Examples & Samples

  • Develop and execute annual E-Marketing plan including:Online distribution management,Database Acquisition and e-mail campaigns,Search engines’ optimization / marketing activities,Social media Strategy,Online advertising,Mobile marketing and tracking, analysis and control
  • Manage and execute an e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms. These programs will cover both acquiring new customers and encouraging repeat visits by existing customers
  • Gather and analyze intelligence on markets' threats and opportunities
  • Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform ...etc
  • Manage strategic alliances with online travel agencies
  • Minimum 3 years of experience at any marketing function, preferably in the digital marketing field
165

Digital Marketing Manager Resume Examples & Samples

  • Search engines’ optimization / marketing activities
  • Tracking, analysis and control
  • Manage various e-tools. For example: eCRM (Customer Relationship Management),
  • Websites' CMSs (Content Management System), Social Media Management Platform ...etc
  • The Digital Marketing colleague should have 3 - 5 years of experience at any marketing function, preferably in the digital marketing field
166

Digital Marketing Manager Resume Examples & Samples

  • Consistently offer professional, friendly and engaging service, and ensure the service standards are followed
  • Plan and oversee the hotel’s digital marketing initiatives and activities, including social media and website management in English and Arabic
  • Execute digital marketing plans and campaigns in conjunction with the Sales department and Regional office to ensure profit growth
  • Research, analyze and monitor competitor, financial, technological, and demographic factors so that market opportunities may be capitalized on
  • Recommend strategies for the hotel that will result in the greatest market share, traffic and conversions
  • Work with the rest of the marketing, communications and public relations teams in the hotel and regional and corporate offices to coordinate campaigns and messaging
  • Coordinate with outside agencies and partners to execute campaigns
  • Prepare regular reports to showcase digital marketing campaign results
  • Be a brand ambassador and ensure reputation management with timely and accurate responses to online reviews
  • Follow departmental policies and procedures, and safety policies
  • Previous leadership experience within digital marketing required
  • Experience in managing websites, email marketing, PPC, SEO, paid search, web metrics and engaging social media
  • Computer literate in Microsoft Window applications and other relevant computer applications such as Responsys and Photoshop required
  • Excellent communication skills, both written and verbal required in English and Arabic
  • Passion for social media and learning new digital marketing strategy and concepts
  • Highly responsible and reliable
167

Digital Marketing Manager Cluster Resume Examples & Samples

  • Must have an understanding of web analytics, ability and affinity toward data interpretation
  • Develop and communicate digital and E-commerce performance to hotel leadership
  • Oral and Written Communication- must communicate effectively with all levels of the organization
  • Experience working with a web site Content Management System
  • Email content support: Experience creating and developing content and campaign management
  • Experience working with web analytics tools such as Google Analytics or Omniture, etc
168

Digital Marketing Manager Resume Examples & Samples

  • Responsible for campaigns and programs designed to engage and convert prospects, customers and advisors
  • Oversee and direct campaigns and programs to ensure deliverables are high quality, aligned with strategy, on time, and on budget
  • Define campaign and program objectives, write creative briefs required to create all marketing deliverables, and drive creative execution through the process
  • Effectively partner with other departments within the Customer Office, as well as with business partners within Prudential divisions, to execute campaigns and programs
  • Continuously optimize campaigns and programs though testing and segmentation
  • Collaborate with reporting and analytic teams to track, report and measure campaigns and programs
  • Education:Bachelors degree required
  • Business Experience: 4 or more years of experience in digitally enabled businesses and/or the marketing of financial service products. Awareness of marketing automation and CRM tools required
  • Collaboration and Business Skills: Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team. Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization. Possesses a collaborative mindset that inspires those around them (peers and those more senior) to be creative and try new things
  • Communication Skills: Excellent written and oral communication skills, especially while in presence of executive leadership; expert in MS Office Suite (e.g., Word, PowerPoint, Excel)
169

Digital Marketing Manager Outdoor Resume Examples & Samples

  • Lead the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return
  • Monitor that the strategy and initiatives are flawlessly executed
  • Coordinate agencies on the creation and development of digital campaigns and initiatives
  • Work with cross-functional departments to ensure flawless execution and seamless connection plans
  • EComm, IT, Media, PR, Customer Service, CRM, Retail, etc
  • Research and coordinate external resources and partners to service the global strategy
  • Process and suggest priorities in order to get the best return from the allocated budget
  • Involve digital analytics to monitor success of digital campaigns and shape future strategies
  • Coordinate and distribute documentation of project information with internal and external groups
  • Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy
  • Good interpersonal/communication skills and level of strategic thinking
  • Experience in marketing digital campaign development and execution
  • Deep understanding of an ever-changing marketing landscape and experience in project management
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital
  • Working knowledge of
  • Office software,
  • Development languages (including but not limited to: HTML, DHTML, Flash, Javascript, XML, asp, java, CSS),
  • Analytics systems,
  • Standard CMS platforms
  • Digital channels (social, owned and emerging technologies)
  • Understanding of and passion for the sports and fashion/entertainment industry
  • Good presentation and organizational skills
  • Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus
  • 4+ years’ industry and / or relevant work experience
  • Fluent written and spoken English language skills
170

Digital Marketing Manager Resume Examples & Samples

  • Digital Marketing experience: CRM, Ecommerce, SEO, SEM, Email, Google Analytics
  • Monitors relevant data (Google Analytics, Facebook Insights, LinkedIn, etc.) to provide feedback & suggesting areas and strategies for improvement
  • Proven ability to influence the customer and achieve results through organized business planning and stakeholder / team collaboration
  • Understand and influence content development and customer messaging in support of brand building, marketing and traffic driving purposes
171

Assistant Digital Marketing Manager Resume Examples & Samples

  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns
  • Overseeing the social media strategy for the company
  • Managing the redesign of the company website
  • Evaluating customer research, market conditions and competitor data
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Experience in Financial Services is preferred
  • Experience managing PPC, SEO and Affiliate programmes
  • Strong understanding of current online marketing concepts, strategy and best practice
172

Digital Marketing Manager Resume Examples & Samples

  • Partner with Marketing, Sales, and Product Management teams to plan and execute digital marketing activities aimed at increasing sales leads, sales transactions, and lead relevancy
  • Manage tradeshow event lead generation and lead response / engagement processes
  • Develop and execute the strategy surrounding our e-mail marketing, including development of e-mail nurture campaigns targeting existing accounts and prospective accounts that result in increased demand generation and revenue growth, along with e-mail nurture campaigns with B2C customers. Perform day-to-day email marketing activities including email campaign set-up, customer list segmentation, landing page creation, scheduling, multivariate testing, URL tagging and deployment of one-time, recurring, triggered and dynamic content-driven nurture marketing campaigns
  • Provide digital customer service support across social media channels
  • Provide strategic digital marketing and technology guidance for cross-functional teams to help meet or exceed revenue goals
  • Track and analyze direct and interactive marketing campaigns and use statistical analysis of best results to inform creation of new campaigns, reporting on metrics and trends on a monthly & quarterly basis
  • Work cross-functionally with teams to develop a content asset library for use within a content marketing strategy designed to generate B2B customer demand, drive qualified leads to the sales organization, and support new customer acquisition
  • Advise product management teams on digital strategies, changing market dynamics and new opportunities
  • Initiate and implement copy and digital asset creation for new course launches, e-catalog updates, new products/services and tradeshows
  • Bachelor’s degree in Marketing, Business, Communications or equivalent
  • 3-5 years of progressive digital marketing for both B2B and B2C, preferably within the education or financial services industry
  • Three years of experience in a marketing specialist or communications position with frequent customer interaction and cross-functional responsibility
  • Proven track record of delivering digitally driven nurture marketing campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs
  • Strong digital copywriting, design, and content marketing skills
  • Ability to prioritize, multi-task, focus, lead, influence and delegate
  • Proven ability to analyze data and translate customer insights into successful marketing programs
  • Possess a high degree of creativity to find new, compelling ways to reach and communicate to customers
  • Solid understanding of SEO strategy & tactics, including some experience with Google Analytics
  • Working knowledge of Content Management Systems
  • Working knowledge of HTML/CSS related to landing page and email design
  • Adept with Microsoft Office Suite and Adobe Creative Suite
  • Previous experience creating digital marketing strategies that integrate email, social & mobile messages
  • Solid understanding of outbound & inbound marketing principles
  • Ability to persuade, negotiate, and work cross-functionally
  • Ability to rapidly prioritize and react to changing market and organizational dynamics
  • Understanding of user-design, graphic design and interface principles of responsive and mobile design
  • Experience with Marketing Automation software (SalesFusion, Hubspot, NetResults or Eloqua) and CMS Systems (Salesforce or MS Dynamics)
173

Digital Marketing Manager Resume Examples & Samples

  • Driving digital marketing programme to maximise the brand awareness both locally and regionally
  • Provide training and guidance to retail partners to optimise their digital channels
  • Manage and support on social media content and creation for retail promotion of brand's product in the region
  • Monitor and analyse online audience behavior, data, marketing information and provide insight to the business
174

Digital Marketing Manager Resume Examples & Samples

  • Assists in managing digital agency (creative and media)
  • Manages digital related asset creation – including videos, images, CGI models, etc
  • Responsible for assisting in the development of LG.com product pages for mobile devices
  • Manage over creation of discover sites on LG.com - for example, new product introductions, promotions, contests, etc
  • Manage over LG.com category pages related to the Mobile division. Make revisions and enhancements as necessary to provide customers with best in class online experience
  • Work as needed with vendors that provide additional functionality to LG.com – such as where to buy, reviews, site satisfaction, etc
  • Manages online Advertising and Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities
  • Assist in creation of digital media ad units for use in display advertising – from static, to animated, rich-media, and high-impact placements (such as homepage takeovers, YouTube masthead, etc.)
  • Tracks KPIs ensuring website and campaign metrics/optimization
  • Supports Social Media, Influencer, and eCRM efforts. Responsible for leading program development of LG Electronics eCRM efforts in support of LGE or MU business
  • Develops Best in Class e-loyalty communications program to foster brand advocacy. Assists in preparation of LG Electronics email newsletter program
  • Work with internal and external carrier and retailers teams to support them in their digital needs – for new product introductions, promotion support, etc
  • Work together with digital teams of other business units (HA, HE, etc.) as needed to assist and manage cross BU digital initiatives
  • Department budget reconciliation and invoicing
  • LI-YS1
175

Digital Marketing Manager Resume Examples & Samples

  • You have a minimum 7 years Digital Marketing and/or Online Experience
  • You have tertiary qualifications in Business, Marketing or Media
  • You have in-depth experience in planning and delivery into web and app digital channel delivery
  • You have a good understanding of Paid, Owned and Earned Digital channels, programmatic media, social, mobile, customer insights and 1:1 marketing communications
  • You have detailed knowledge of digital media SEM, SEO, Display, Mobile, Social, Remarketing, DMPs and application through trading desk platforms and marketing technology
  • You have strong understanding of customer communications and delivery of targeted and timely multi-channel communication
  • You have strategic thinking to anticipate consumer needs and make sense of analytics
  • You have proven capability to build and lead highly capable digital talent
  • You have proven experience in driving commercial outcomes through leading digital strategies and implementation
176

Digital Marketing Manager Resume Examples & Samples

  • Responsible for developing and executing marketing strategies in marketing email and other channels (targeted social, sales-to-Healthcare Professional digital communication, landing pages, downloadable materials, webinars, and digital web properties, etc.) that accelerate business and marketing objectives and drive awareness and enrollments
  • Help to define integrated digital marketing programs that promote new and existing development in science and stem cell research as it relates to CBR core products, help to build perception of category leadership and/or influence customer action toward revenue
  • Establish success metrics/goals and measure/analyze performance of digital programs, develop messaging, execute launch deliverables, manage process & timeline
  • Design and analyze A/B and longitudinal tests and strong understanding of email deliverability best practices generally and specifically for Healthcare Providers
  • Create clear, customer-oriented messaging based on value propositions
  • Translate customer behavior into campaigns that influence further engagement, funnel movement, enrollments and advocacy
  • Work with sales and SciMed teams to develop and promote helpful content (white papers, training, blogs, etc.) that drives engagement
  • Define/execute campaigns based on customer behaviors found in analytical insights
  • Convert complex science material into content understandable by consumer while maintaining integrity of information and remaining in compliance with healthcare marketing practices
  • Maintain relationship with Return Path, staying on top of email deliverability best practices and communicating to the rest of organization
  • Bachelor’s degree (B.A.) from four year college or university and 5+ years related experience preferably in the B2C or B2B life science or health related industry
  • Hands on experience with Marketo or other ESP/ MA tools required
  • Hands on experience with Salesforce and HTML
177

Digital Marketing Manager Resume Examples & Samples

  • Manage paid search campaigns to a revenue target, expense budget, ROAS and margin goal
  • Perform in-depth quantitative analyses of paid search marketing campaigns, provide conclusions
  • Recommend and execute strategic and tactical improvements to SEM campaigns
  • Perform daily bid management & optimization utilizing Marin platform/software
  • Setting initial bids, knowing when to bid up, bid down, pause and un-pause
  • Create and distribute paid search KPI reports on daily, weekly & monthly basis
  • Identify areas of opportunity within the account to grow the program and then take action
  • Partner with various ad networks and publishers like Google, Yahoo, Facebook etc. and manage the relationship
  • Set up campaigns, ad groups, keywords within the proper account structure
  • Performing account syncs between Search and Search Engines when changes are made
  • Technical liaison between Kenshoo and search engine partners
  • Ensure performance tracking URLs are set up properly with the correct codes
  • Assist in developing and executing on a complete testing plan that includes ad copy, landing page optimization and various targeting options to increase conversions
  • Recruit for and manage the Barnes & Noble Affiliate Partner Program; including resolving escalations, creating relevant affiliate communication, negotiating new deals
  • Develop and execute season Display Advertising and online retargeting campaigns
  • Develop plans, analyses, presentations and recommendations for new programs
  • Act as a key liaison for digital marketing and partner cross-functional groups like Technology, Promotional Planning, Legal, Creative, ensuring strong lines of communication among key stakeholders
  • Minimum of 3 years of hands-on paid search experience including managing large paid search marketing campaigns, including campaign development, bid management, and performance reporting preferred
  • Analytical, data driven personality. Results oriented
  • Knows and abides by search engines policies, including ad copy and trademarks
  • Strong ability to identify what's working, what's not working, and why. Then fix it
  • Experience using Google AdWords, Bing/Yahoo paid search management tools and interfaces preferred
  • Comprehensive understanding of the SEM space, and possesses general digital marketing knowledge and industry trends
  • Demonstrated ability to analyze and interpret large sets of complex data, then take appropriate action
  • Demonstrated use of advanced Excel techniques, including pivot tables, filters, formulas and v-look ups
  • Understands various attribution models as they relate to different marketing channels and can optimize campaigns based on that knowledge
  • Hands-on experience using a bid management software platform like Kenshoo or Marin preferred
  • Hands-on experience using web analytics reporting tools like Omniture preferred
  • Strong written, verbal, and interpersonal skills within a large corporation setting
  • Familiar with XML, Data Feeds, and how to FTP
  • Familiar with Affiliate policies, trademark bidding/trademark rule
  • Self-motivated, but takes directions well
  • Exhibits enthusiasm, creativity and commitment
  • A passion for books and creating a fantastic online customer experience
  • Agency experience is a huge plus, especially if worked on large complex accounts
  • Multi-channel retail experience preferred
  • Google AdWords Certification preferred
  • Experience creating and managing: Facebook and Search Re-Targeting campaigns
  • Knows the working relationship between Affiliates, SEO, CSEs, Social, Local and SEM
178

Digital Marketing Manager Resume Examples & Samples

  • Experience using and customizing various content management systems (CMS) and web publishing solutions (Stellent, Sitecore, Typepad, Movabletype, Wordpress, or Drupal a plus.)
  • Experience with industry standard web analytic packages (Google Analytics, Omniture, Webtrends, or Coremetrics) and related concepts (conversions, visits, visitors, visitor profiles, etc.). Ability to translate analytical insight into business opportunities and strategic tactics
  • Competent and comfortable working in common markup languages (HTML1-5 & XHTML1,2) and CSS1-3. Understands emerging trends and techniques, and can weigh benefits of one technology/approach against others
  • Deep understanding of organic search positioning and strategies (SEO) and paid search engine advertising (Adwords, PPC)
  • Familiarity with IA, UI/UX design, and content strategy, (including common web production practices, e.g. UAT, wireframing, usability testing, A/B testing, etc.)
  • Experience in email campaigns, list management, and industry email delivery tools/concepts (e.g. Vertical Response, Constant Contact, Mailchimp, or similar.)
  • Understand core principles behind domain name registration & management, DNS configuration, web hosting, and technical architecture
  • Experience with graphic design software (Adobe Creative Suite). Proficient in scanning, editing, manipulating, retouching digital graphics and working with production files
  • A willingness, ability, and desire to learn new web technologies required
  • Excellent written and verbal communication skills required
  • Ability to exercise sound judgment with regard to prioritizing not only personal workload, but impact to the department, organization and/ or company a must
179

Digital Marketing Manager Resume Examples & Samples

  • Plan and execute web, SEO/SEM, and digital media strategies
  • Independently analyze hotel performance via web analytics tool to determine areas of opportunity -- implement best practices to increase website traffic and maximize content consumption
  • Monitor and review traffic using Google Analytics to make recommendations on content and how to direct people to the site
  • Update and manage the website using an established content management system
  • Provide analysis and timely reporting on website usage, performance, and marketing campaign effectiveness. Reporting to include synthesis and summarization of findings including recommendations and action items
  • Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to "get ahead of the curve"
  • Daily management of hotel website, brand website, and mobile presence as well as (transient and group) paid media listings
  • Produce value-added content as needed by working closely with internal stakeholders, customers and partners
  • Manage lead nurturing programs by working closely with Marketing, Sales, Revenue and Operations teams
  • Maintain digital media best practices, trends and tools
  • Develop & manage relationships with outside designers, developers and vendors directly involved in web-based and interactive strategies
  • Develop and execute customer acquisition and retention strategies
  • Analyze and evaluate marketing results to ensure objectives are met
  • Quality assurance testing of landing pages and other website development projects
  • Create, promote, and organize web events
  • Bachelor's degree, preferably in communications, advertising, marketing, journalism or related field
  • Relevant experience in digital marketing including website, content and campaign development
  • Excellent interpersonal and written communications skills
  • Highly motivated with exceptional organizational skills, including the ability to effectively and competently handle multiple projects simultaneously and the flexibility and ability to quickly adapt to changes in work objectives, promotions, and available technologies
  • A passion for technology and digital media, including knowledge of evolving best practices, web trends, and SEO/PPC
  • Working knowledge of Google Analytics or comparable web analytics tools
  • Working knowledge of audience segmentation and data management skills including list building
  • Ability to work autonomously in a decision-making capacity on behalf of the digital team and hotel stakeholders
  • Proficiency in Microsoft Office, Web Analytics platform required
180

Digital Marketing Manager Resume Examples & Samples

  • 2+ years of digital marketing experience
  • Bachelor's degree in Business, Marketing, Communications or related field
  • At least one (1) year of direct management experience in a retail digital marketing environment
  • Ability to mentor and support Area Managers
  • Proven and substantive track record in formulating/driving marketing communications through digital engines
  • Experience delivering effective and innovative digital campaigns
  • Excellent interpersonal and writing skills
  • 30% U.S. travel required
  • Successful digital marketing experience which resulted in tangible business results
  • Experience skewed toward retail sales and consumer brands
  • Familiarity with the latest internet development technologies and best practices
  • Knowledge of digital marketing and social media strategies, relative to the retail automotive environment
181

Digital Marketing Manager Resume Examples & Samples

  • Analyze and report on online user behavior and trending
  • Form hypotheses and build tests to improve overall all website performance
  • Plan, support and manage website content plan and user interactions
  • Execute, manage, and optimize online media campaigns and programs both independently and in support of Campaign Specialists
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
  • Analyze, optimize and communicate performance for owned digital marketing programs
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • 3-5 years of corporate marketing experience
  • Four-year college degree
  • Relevant professional, campaign management, or digital operations
  • Understanding of traditional and interactive media planning elements
  • Strong analytical thinking and mathematical skills
  • Able to work autonomously and align matrixed organizations
  • Excellent communication and writing skills
  • Ability to organize and manage detail work
  • Working knowledge of Salesforce.com, Marketo and other web analysis tools (Google Analytics, AdWords, Omniture, etc.)
  • Experience managing digital marketing agencies
  • Proficiency in Microsoft Office solutions
  • USMSJA
182

Digital Marketing Manager Resume Examples & Samples

  • Drive the implementation of future web strategy and migration
  • Drive implementation of new CMS for branded websites (e.g. brand.pentair.com)
  • Manage & implement overall strategy for SEO for pentairprotect.com as defined by Global Digital Strategy Manager
  • Optimize online engagements on global website (pentairprotect.com), expand to include non-English translations and report monthly usage statistics and also provide content to support additional website developments as needed
  • Collaborate with Platform Marketing and MarCom managers to optimize online engagement of the branded websites
  • Optimize online engagement of websites and report monthly web statistics (.com and microsites)
  • Manage global business unit website and report monthly usage statistics
  • Manage global platform representation on Pentair.com
  • Lead enhancement of GBU engagement with IDW and other similar industry, trade group and channel partner sites to support distribution channel, produce custom export requests
  • Collaborate with / educate campaign specialists to develop SEO / SEM activities and related reporting & distribute to defined business leaders
  • Collaborate with digital campaign specialist to execute digital campaigns
  • Standardize processes to manage leads as they are related to 3 brand websites (lead generation, lead nurturing, reporting)
  • Continue to develop detailed user documentation for business processes and related applications, conduct new-user training and provide support. Also engage with IT business analysts as required for process optimization and new platform selection and migration
  • Manage and track monthly expenses and forecasts correlating to the Marketing Communications/Web budget
  • Support marketing leaders with additional duties as required and serve as marketing ambassador
  • May be required to perform additional duties as assigned
  • Bachelor’s Degree in Communications, Marketing or Journalism or equivalent experience required
  • 7+ years of marketing experience with 3-5+ year’s experience in interactive marketing working in a matrix B2B organization or B2B agency
  • Knowledge and experience in sales and marketing (funnel) processes,
  • Demonstrated Project Management skills
  • Managing cross departmental teams (product management, sales, customer care, etc)
  • Knowledge in multiple platforms (apple, PL, Mobile, etc)
  • Knowledge in marketing automation platforms (ClickDimensions, etc)
  • Knowledge and experience working with CMS (Sitecore, SAP MDM, etc.)
  • Knowledge in content management tools to produce on-line deliverables
  • Basic knowledge of JavaScript programming, CSC, HTML, responsive design
  • Current knowledge of web / digital trends and opportunities appropriate for B2B organizations
  • Strong skills in data analysis and reporting
  • Knowledge in lead generation tactics and integration with customer relationship management (CRM) tool
  • Proficient skill in word processing and spreadsheet software, preferably Microsoft products; Adobe Acrobat, Photoshop and MS Project experience will be beneficial
  • Skill to recognize strategic implications of problems and issues
  • Skill to influence and shape the decisions of others
  • Skill to focus on important information without getting bogged down in unnecessary detail
  • Strong written and verbal communications skills with the ability to get the point across clearly and concisely and present technical information in easily understood terms
  • Strong Project Management skills to
183

Digital Marketing Manager Resume Examples & Samples

  • Bachelor's degree or equivalent experience
  • At least five to eight (5-8) years professional experience required
  • Advanced knowledge of social media platforms, i. e. Twitter, Facebook
  • Web Publishing - CMS experience
  • Proficient in Word, Excel and PowerPoint
  • Ability to form and maintain interpersonal relationships in a working environment
  • Ability to work to a deadline or under stress
184

Digital Marketing Manager Resume Examples & Samples

  • 3-5 years of online marketing and E-commerce experience
  • Solid understanding of consumer brand marketing principles with the ability to translate brand strategies into effective digital and multi-channel marketing programs
  • Expertise in Brand and Direct Response online media planning and trafficking including experience with paid/natural search, display, rich media, and portal relationships
  • Familiarity with Online Analytics platforms, preferably Google Analytics
  • Demonstrated working knowledge of website design and development, user interface principles, and online marketing best practices
  • Strong interpersonal and communication skills *LI-HD#DES
  • Experience with fashion and/or lifestyle brands
185

Digital Marketing Manager Resume Examples & Samples

  • Work with small team to execute and manage email campaigns, serving as a subject matter expert on email marketing best practices and strategy
  • Work with key stakeholders to help develop strategy and campaigns as necessary, including utilization of best practices, explaining A / B test design rationale and implement feedback
  • Familiarity with Marketing automation tools and building campaign journeys
  • Knowledge of email rules and regulations including CAN - SPAM, CASL, EU Privacy Directive, and blacklisting
  • Assist with other traffic driving, acquisition or engagement / retention projects such as social, SEM and landing page creation
  • A strong business process and operations skills
  • Bachelors degree or relevant experience
  • 3+ years digital marketing experience including email, social, SEM, and mobile marketing
  • 3+ years experience with email marketing platforms such as Salesforce Marketing Cloud, Silverpop, Adobe Campaign, Epsilon
  • Responsive email design and development experience
  • HTML and CSS and experience
  • Basic proficiency with MS Word, Excel (creating tables, formulas, and Vlookups) and PowerPoint
  • 2+ years Salesforce Marketing Cloud / ExactTarget platform experience
  • 2+ years in Google analytics / Adobe Analytics and/or other web analytics experience
  • IBM Campaign experience - data management experience
186

Digital Marketing Manager Resume Examples & Samples

  • Assist in developing acquisition plans and campaigns that encompass competitive assessment, testing strategy, creative positioning, integration into partner digital channels, and leverage emerging channels (Display, PPC, Video, Social, etc.) to deliver against account goals
  • Partner closely with key Marketing stakeholders (Marketing Operations, Partnership, Research, etc.) to present marketing plans, provide updates on top initiatives and key performance indicators
  • Co-lead digital media initiatives (Display, PPC, Affiliates, etc.) efforts
  • Implement and measure campaigns to maximize channel performance
  • Leverage web analytics tools (Adobe Site Catalyst and Test and Target) to understand fall-out points throughout the conversion funnel and develop initiatives to increase yield
  • 1-3 years digital marketing experience required, with a proven track record of leading acquisition initiatives
  • Bachelor’s Degree or 3+ years Equivalent Experience Required
  • Experience with leading Digital paid media including PPC, Display, Affiliates and Social
  • Ability to multi-task and work well with vendors, partners, other bank colleagues (Legal, Mktg Ops, Technology, Sourcing, etc.)
  • Strong Oral and Written communication skills – able to provide clear direction and feedback to achieve business objectives
187

Assistant Digital Marketing Manager Resume Examples & Samples

  • Hands on collaborate role working with our business unit to provide digital marketing support to achieve marketing goals
  • Social Media content planning and online community management
  • Manage digital marketing agencies to assure high-quality content deliverables on social media platforms and digital space
  • Develop and execute digital acquisition campaigns
  • Able to provide clear creative brief and monitor agency delivery
  • Digital Analytics - Reporting and insights
188

Digital Marketing Manager Resume Examples & Samples

  • BS/BA degree preferably in Business, Economics, Marketing, Mathematics, Statistics, Finance, or Computer Science
  • 4+ years of Digital Marketing experience with a minimum of 2+ years hands-on experience managing multi-million dollar Paid Search campaigns across Google, Bing, Yahoo Gemini
  • Experience with running Display and Native Ads, Paid Social campaigns (Facebook, Instagram)
  • Must have strong quantitative experience, be highly analytical, curious, detail oriented and a strong communicator
  • Experience with third-party bidding tools (Kenshoo, Marin), and analytics tools (Google Analytics)
  • Able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
189

Digital Marketing Manager Resume Examples & Samples

  • Lead the creation of marketing strategy and communication assets (artwork, videos etc) to promote the game
  • Coordinate creative briefs and realisation for assigned projects
  • Manage the asset creation calendar
  • Assist Marketing Director with overall communication strategy for the studio
  • Be the point of contact for marketing and digital sales teams within Ubisoft
  • Lead consumer knowledge research, consolidate and analyse user data on the game, and provide reports to make recommendations to the production teams
  • Research market trends & opportunities and lead competition analysis relevant to locally-developed content
  • Assist the Studio Marketing Director in any other ad hoc responsibilities
  • Great communication and presentation skills
  • Able to persuade and influence stakeholders across multiple functional groups
  • Proven ability to plan and articulate market & customer requirements
  • Strong analytic skills and experience with metrics driven decision making
  • A passionate, performance-driven individual with a strong business acumen
  • Ability to work as part of a team and establish relationships with other teams in the group
  • Ability to adapt and to manage change
  • Results-oriented and customer focused
  • Avid video gamer
  • University degree in Interactive Media, Marketing, or Product Development / Management or MBA
  • Experience in an international company or international role is a plus
  • Substantial working experience in product management/brand management or communications within games, interactive media, or entertainment industries
190

Digital Marketing Manager Resume Examples & Samples

  • Plan and execute all digital marketing tactics including website, SEO/SEM, email, social media and display advertising campaigns
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal and external partners (digital and email agencies) to effectively measure campaigns and optimize user experience
  • Passion for our customers for whom we serve to build customer-centric, value-driven solutions
  • Highly creative with experience in identifying target audiences and creating multi-channel digital campaigns that engage, convert and retain customers
  • Confident, self-starter and leader who can multi-task
  • Critical thinker with an ambitious, solutions oriented approach
  • Fluency in Microsoft office (Outlook, PowerPoint and Excel)
  • Minimum of 5 years digital marketing experience
  • At least 1 to 2 years of experience within healthcare marketing
191

Digital Marketing Manager Resume Examples & Samples

  • Manage KPIs that will drive both acquisition and retention growth for our Franchise businesses, year on year
  • Plan & oversee the local implementation of digital strategies driving business objectives for our franchise portfolios in a collaborative manner ensuring both EMEA and territory requirements are met
  • Integrate & align opportunities across the business (e.g. Studio, Channel, DM+, Retail) that deepen audience engagement with TWDC and ultimately meet (and exceed) required business objectives, KPIs and ROI – leveraging digital partnership & monetization opportunities wherever possible
  • Drive a consumer first approach and manage the creation/sourcing for relevant digital marketing content (editorial, photos, digital videos...)
  • Develop performance reports that get distributed to regional and local stakeholders on all cross-company projects and initiatives
  • Apply the learnings and insights from past projects and initiatives into new/ongoing activities – constantly optimizing, testing and learning
  • Contribute to the management of agency relationships and process from brief to implementation/execution, as needed
  • Manages and implements the marketing of digitall products across digital platforms (including website, games, apps and Virtual worlds) and support overall Disney Interactive revenues objectives on the attributed franchises
  • Raise the profile of digital expertise and help educate other LOBs in this area, as necessary
  • Strong experience in digital marketing departments (client and/or agency)
  • Digitally-savvy and interested in all aspects of digital (products, platforms, search, technology, etc.)
  • Adaptable and flexible (with working hours, travel, getting things done) – a problem solver
  • Strong experience across some/most aspects of digital marketing but has aptitude to develop additional skills (including search, social, search, content, media buying, partnerships, building acquisition and retention campaigns)
  • Collaborative approach to building digital solutions
  • Prioritisation skills to ensure projects are kept on track
  • Resourceful and pro-active in approach to questions - looks for solutions and information in creative ways
  • Editorial skills
192

Digital Marketing Manager Employer Branding Resume Examples & Samples

  • Developing and implementing all our online activities and giving expert advice to our internal client groups
  • Managing, implementing and tracking e-Marketing campaigns and tools (Google Adwords campaigns, employer branding videos, Search Engine Optimisation, Geotargeting, Google Analytics reports, blog posts etc.)
  • Being responsible for careers.roche.ch regarding the content and further development, this in close cooperation with our digital advertising agencies, IT and Communications colleagues, and the Global Roche Employer Branding team
  • Developing and executing a local Social Media Strategy (e.g. on LinkedIn, Facebook, Twitter, kununu)
  • Online media channel management as well as handling digital advertising & media agencies and other vendors for our digital marketing activities
193

Digital Marketing Manager Resume Examples & Samples

  • Develop digital plans and programs that increase traffic, engage and influence customers, vet and nuture leads/targets, growing share and revenue for targeted market segments
  • Work closely with subject matter experts such as global marketing directors, marketing managers and product managers to understand target customers, market trends, products, competitive differentiators and business model. Apply that knowledge to selecting and crafting digital programs that deliver results in those markets
  • Work closely with content and planning team, crafting the digital campaigns and plans for critical market segments
  • Develop, implement and manage critical digital program tactics and project execution; balance and prioritize competing deadlines
  • Measure and analyze program success against defined KPIs and growth targets at a regular rhythm, providing presentations and update to stakeholders across the organization
  • Provide thought leadership and training on digital tools to the organization. Translate digital marketing programs, their tactics and results in a way is succint and easy to understand
  • Maintain and manage day to day relationships with agencies, technology vendors, graphic designers and freelancers
  • Assist with vetting marketing technology tools for business. Launch and maintain new tools and technology as needed
  • Minimum 3-5 years digital marketing and communications experience required
  • Skilled in content and video development for digital; able to repurpose longer form/traditional content for digital channels
  • Experience with marketing automation and CRM systems, Salesforce.com/Hubspot preferred
  • Experience managing large data set with a strong ability to identify what's working, what's not working, and why. Then fix it
  • Strong inter-personal, influence and presentation skills
  • Ability to work independently in a highly matrixed environment
  • Self-starter with a pro-active approach
  • Team Player and collaborator across functions and regions
  • Strong project management skills & ability to handle multiple projects simultaneously
  • Experienced in B2B and B2C marketing
  • Experience in technical, mechanical or chemical industry
  • Experience working at a global company, interfacing with stakeholders globally
  • Inbound and Google Analytics and Google AdWords certifications
194

Digital Marketing Manager Resume Examples & Samples

  • Leads the development and implementation of digital communication strategies to reach ADM’s colleagues, customers and communities
  • Oversees ADM.com as well as intranet, social media and digital marketing
  • Serves as leader in the development of the digital aspects of ADM’s “Feeding your Food Business” integrated marketing campaign
  • In the near-term, oversees the work of partner agencies as they migrate ADM.com to a new content management system
  • In the medium-term, prepares and executes an audience-focused strategy to expand ADM’s social media presence
  • In the longer-term, plays a key role in the development of a comprehensive, global strategy for ADM’s online presence
  • Exceptionally organized
  • Comfortable balancing urgent needs with ongoing priorities
  • Positive and constructive approach to collaboration
  • Articulate speaker and writer
  • Experience using web content management tools
  • Proficient in Adobe Photoshop, Google Analytics
  • Minimum of five years of experience in directly relevant communications or marketing roles (not I.T.)
195

Digital Marketing Manager Resume Examples & Samples

  • Develop a long term acquisition vision and strategy for the AWS website
  • Perform continuous testing (e.g. A/B, Multivariate, etc.) to improve website experience for customers
  • Experience working with industry tools and analytics packages, including web analytics, targeting, testing, CRM, and marketing automation platforms
  • Website optimization experience
  • Ability to conceptualize, scope and execute projects to strict deadlines
  • Experience constructing messaging and managing demand generation programs
196

Digital Marketing Manager Resume Examples & Samples

  • Plan, coordinate and execute digital marketing initiatives for Amazon Publishing across owned channels: email, social, on site, and on device
  • Work closely with Kindle Content teams and physical book teams to merchandise and market books and seasonal campaigns
  • Write strong copy, including irresistible calls-to-action for targeted audiences
  • Analyze performance of content and email, always seeking ways to improve
  • Drive site improvements to completion by coordinating with project managers, web developers, designers, marketers, and merchandisers
  • 2+ years of relevant work experience in online marketing and/or site merchandising
  • Knowledge of HTML, XML, and Excel. Comfortable with a varied set of software and editing tools
  • Experience in the publishing industry
  • Excellent account management and presentation skills
  • Proven track record writing customer-facing content that is on-brand, relevant, and tailored to the internet shopper
  • Ability to think both strategically and tactically. Comfortable doing both kinds of work
197

Digital Marketing Manager Resume Examples & Samples

  • Significant experience in building content online
  • MS Office
  • Image editing and web design skills
  • Experience writing customer-facing content that is on-brand, relevant, and tailored to the internet shopper
  • Ability to conceptualise and execute projects, with strong bias for action and ability to prioritise and meet deadlines
  • Aptitude for organization
  • Experience with both bricks-and-mortar and online retailing
  • Understanding and use of web metrics and how to gauge success
  • Enthusiasm for experimentation
  • XML/HTML skills: no need to hand-code, but you can troubleshoot in both
198

Digital Marketing Manager Resume Examples & Samples

  • Create strategies to drive online traffic to websites
  • Owns all websites and microsites for the division across all brands
  • Plan and execute all web, SEO/SEM, marketing databases, and all email, social media, and display advertising campaigns
  • Collaborate with sales, product marketing, and category management to ensure our brand and product presence with our channel partner sites meets their best-in-class expectation
  • Partner with individual business managers to discuss and develop agreed upon short-term and long-term digital strategies
  • Conduct continuous on-line media listening
  • Evaluate emerging technologies and provide thought-leadership and perspective for adoption, where appropriate
199

Digital Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in Business or related discipline; or equivalent combination of education and experience
  • 5+ years of previous experience in digital marketing and marketing analytics
  • 5+ years within a retail environment
  • Extensive experience in digital marketing tools including Email Service Providers, Search Engine Marketing Platforms such as Kenshoo or Marin, and Web Analytics such as Adobe Analytics and Google Analytics
  • Strong computer skills with working knowledge of Microsoft Office programs, particularly Excel
  • AdWords certified
  • Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
  • Strong business, data analysis and interpretation skills
  • Extraordinary collaboration skills
  • Self-starter and able to solve complex problems
  • Ability to use independent judgment and to manage and impart confidential information
  • Excellent communication skills (written and oral)
  • Ability to gather data, compile information and prepare reports
  • Apparel and Home experience
  • Experience managing digital marketing in a highly-matrixed, multi-channel retailer
  • Bilingual English and Spanish
  • Previous experience with attribution modeling tools
200

North Amercia Wholesale Digital Marketing Manager Resume Examples & Samples

  • Create specific digital plans/strategies for select retail accounts that compliment overall channel marketing strategy
  • Develop and promote timely Smartwool (SWL) creative and content for retailer portals
  • Use social media monitoring tools to report on metrics while continually finding ways to improve engagement/conversion through testing and new initiatives
  • Continual analysis/reporting of results to hone efforts based on which actions yield the greatest awareness, engagement, and ROI
  • Be the expert on current and upcoming social and digital channels and use the knowledge to help accounts increase SWL sell through
  • Partner with SWL Community Brand Manager and eCommerce Manager against GTM calendar, coordinating campaigns and product-focused messaging
  • Partner with SWL Community Brand Manager to leverage the SWL community into conversion through our retail/partner eCommerce sites
  • Partner with retailers proactively on SEM, SEO, and metadata strategies as they relate to SWL
  • Support SWL online policies in concert with other team members. Manage, update, and suggest enhancements to dealer locator on Smartwool.com
  • Partner with all stakeholders to coordinate yearly GTM digital retail activation calendar for specific / key vendors
  • Bachelor Degree in relevant field preferred (Communications, Marketing, Journalism, Design)
  • 5+ years' experience leading digital marketing and social initiatives to create consumer engagement and demand
  • Expert level skill and strategic ability around the digital and social media landscape
  • Previous Outdoor Industry digital marketing experience and/or retail account experience
  • Demonstrated understanding of the seasonal go-to-market (GTM) process for a major soft goods / hard goods manufacturer
  • Proficient in MS Office (Outlook, Excel, Word, PowerPoint)
  • Previous CMS and basic HTML experience
  • Proficiency in digital photography/video editing, Photoshop, and Adobe CS a plus
  • Excellent communication skills; verbal and written
  • Detail-oriented and organized
  • Understanding of endemic/network digital media and email marketing tactics
  • Knowledge of legal protocol around social contests and ability to partner with company legal team on such details
  • Deadline and budget-oriented
  • Ability and willingness to travel 20% of the time
201

Digital Marketing Manager Resume Examples & Samples

  • Act as the lead expert, manager, and facilitator for strategies, as well as the support resource for technical implementation of eCommerce initiatives for four hotels
  • Identify and drive opportunities for eCommerce revenue generation for the property through facilitation of brand and individual partnership initiatives i.e. strategic linking with key partners
  • Develop and implement an eCommerce evaluation process to identify opportunities and measure eCommerce management effectiveness
  • Manage Facebook, Twitter and all targeted social media channels through social media monitoring platforms
  • Work with Directors of Sales and Marketing and Revenue Managers to review analytics to measure success/failure of campaigns
  • Monitor accurate presence and positioning of brand web site, third party eCommerce sites, competitors’ websites and social medial channels
  • Develop, implement and act as a liaison with Hyatt eCommerce team, Britemoon, Revinate to increase revenues and market share
  • Oversee the planning and execution of daily operations and communicate corporate promotions and campaigns for the hotel
  • Initiate relevant market research to continuously benchmark our performance against key competitors as well as understand customer needs (internal and external) as a basis for future business strategies and initiatives
  • Interact closely with Regional Director of Field Marketing to plan marketing, public relations, community outreach, and social media strategy calendar for the hotel, catering department, restaurant, and bar for all properties
  • Execute targeted B2B and B2C marketing campaigns to productively compete with each hotel’s competitive set using all available resources and emerging technologies, while relying on consistency and relevancy
  • Improve relationships with media in Chicago and targeted national/international feeder markets
  • Develop niche and guerilla marketing opportunities, including directory listing, and local/national/international partnerships
  • Act as internal consultant to promote knowledge, provide insight and act as a resource on related new media trends
  • The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
  • Self-starter and a team leader
  • Effective management skills with a proven ability to meet deadlines
  • Creative, organized and strong business sense
  • Superb proficiency in spoken and written English
  • Effective communications & presentation skills
  • Data modeling skills
  • Web analytics experience
  • Proven quantitative analytical skills
  • CRM experience preferred
  • Degree in Marketing / PR / Communications, Hospitality Management or related disciplines
  • 3-5 years years minimum experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market
  • Web-related project management experience preferred
202

Digital Marketing Manager Resume Examples & Samples

  • Design, implement and measure multi-touch Eloqua campaigns throughout the lead to customer journey, including acquiring, nurturing, up-selling, cross-welling, retaining and cultivating advocates
  • Manage and maintain cross-vertical campaign calendar to support online webinars, emos, white papers, announcements, new product feature launches, events, etc
  • Build, schedule and deploy emails, landing pages, and forms as a well as advise vertical teams on creative and messaging based on objectives, audience and channel
  • Manage Analytics (ie. analytics platforms) configuration, dashboards and reporting per best practices
  • Develop and maintain standardized reporting and metrics across all web marketing functions, including but not limited to: web traffic and performance, web site quality gap analysis such as broken link and page load time reports
  • Track conversion points and interpret data to increase effectiveness
  • Coordinate tags and tracking parameter implementations
  • Assist with email and website behavior and customer experience analysis through insights from analytics
  • Provide post-test analysis of A/B tests (from hypothesis creation to influencing creatives to identifying success metrics)
  • Synthesize information from email and web analytics, usability testing, changing business goals, and emerging web content practices to continually optimize content effectiveness and discoverability
  • Ensure visuals and content are on-brand and align with web style guidelines
  • Create and maintain web pages in a manner that drives search engine optimization (SEO) efforts
  • Ensure all content is supported by internal stakeholders according to a defined maintenance plan
  • Coordinate with marketing and other channel partners to support campaigns, promotions, and cyclical events
  • Assist with QA/testing of emails and webpages
  • 5+ years managing marketing, including email program management, campaign management or operations international corporate B2B websites
  • At least 2 years of hands on experience with marketing automation platforms, Eloqua preferred
  • Significant experience with Analytics (certification required)
  • Keen understanding of / or experience with B2G or B2B marketing best practices including content marketing, email marketing and marketing automation
  • Solid strategic skills and tactical expertise; proven experience envisioning and implementing marketing automation programs from the ground up with flawless execution
  • Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
  • Using strong analytical skills to provide insights as well as recommendations for changes and convince key decision makers of business benefits of the proposed solutions
  • Ability to analyze customer behavior using available data to influence ideas for high value website changes. ? Competent in HTML and basic CSS, Javascript and JQuery, proficient with CMS/web publishing tools, experience with Microsoft.NET (Teamsite preferred)
  • Competent in HTML and basic CSS, Javascript and JQuery, proficient with CMS/web publishing tools, experience with Microsoft.NET (Teamsite preferred)
  • Proficient with Microsoft Excel, Word, and PowerPoint
  • Understanding of web design/development concepts and processes
  • Experience in website information architecture and page layout planning
  • Experience with creating and managing production schedules, wireframes, and requirements documentation
  • 1-3 years experience with Adobe Acrobat and Photoshop
203

Digital Marketing Manager Resume Examples & Samples

  • Excellent communication skills, especially writing
  • Ability to organize and articulate abstract ideas into working planning documents
  • Maturity, good judgment, creativity, and initiative
  • Ability to set priorities, and to schedule and follow through on multiple tasks to meet strict deadlines
  • For Usability: SurveyMonkey, Morae, Drupal, Qualtrics
  • For Social Media: Wordpress, Facebook, Twitter, LinkedIn, Hootsuite, Instagram, Pinterest
  • For Analytics: Google Analytics
204

Digital Marketing Manager Resume Examples & Samples

  • Take the lead in the development and execution of Fender’s consumer-facing digital media strategy in the EMEA region
  • Work with the global marketing team based in the US to understand the Fender global digital vision, and the EMEA Marketing Managers to establish how it can be translated into a strategy that works for the EMEA market
  • Be the voice of digital marketing for the EMEA region in the Fender global organisation, ensuring that EMEA market needs are clearly communicated to the planning & asset teams
  • Work closely with the Digital Operations Manager to ensure that the digital media strategy complements the plans driving Fender’s owned digital platforms and e-commerce activity
  • Lead a team of 2 (Digital Marketing Coordinator & Social Media Coordinator), ensure that they are motivated and engaged, and work with them to build a competent, commercially aware digital marketing team
  • Work closely with the other key marketing functions (PR, Dealer & Event support) to ensure that the digital strategy supports – and is supported by – the wider Fender marketing plan
  • Support and drive the penetration of Fender Digital products in the EMEA region
  • Manage the relationship with digital marketing agency(ies) to ensure that Fender is offered the best possible service and good value for money
  • Proven experience within a digital marketing environment
  • Degree educated (or equivalent)
  • Advanced knowledge of online marketing, including corporate social media techniques and strategies
  • Good understanding of the digital media landscape and audience trends across the EMEA region
  • Excellent presentation and communication skills (written & verbal)
  • Good organisation and ability to manage competing priorities
  • Strong IT skills including knowledge of Microsoft Outlook, Microsoft Word and Microsoft Excel
  • Good leadership skills and team management experience
  • Finger on the pulse of news, current affairs and social trends
  • An innovator, with a passion for learning
  • Flexible and proactive approach
  • Deadline-driven & results focused
  • Ability to develop and maintain effective, positive working relationships internally and externally
  • Self motivated with a can-do attitude and positive outlook
  • Knowledge of other Microsoft Software Programs and Adobe Photo Shop or similar design/graphic software
  • An understanding of the EMEA Music Industry
  • An understanding of the EMEA Musical Instrument Industry
  • Knowledge of Fender brands
205

Digital Marketing Manager Resume Examples & Samples

  • Collaborate and manage outside vendor agencies to manage various business platforms to ensure customer support and service is fulfilled
  • Develop quarterly promotional materials in conjunction with brand and sales leadership
  • Update internal resource website (Solta Space) to ensure compliance with all approved materials (i.e., patient brochures, binders, banners, training decks)
  • Manage internal and customer facing data websites reflect current and approved materials only (add/remove content for field and HCPs
  • Maintaining and growing Solta’s online presence and sales opportunities through eMarketing Platforms
  • Developing strategic plans to drive nurturing and sales growth thru eMarketing and Lead Generation Platforms
  • Ideal candidate is goal and detail-oriented, great at multi-tasking, a fast learner and able to work well under pressure
  • Bachelor’s degree in marketing, business, communications
  • 1-3 years of Marketing experience preferred
  • Experience in CRM Systems, Website Management
  • Coding, HTML development and HTML management
  • Working with lead generation systems, eMarketing Platforms
  • O Email Marketing: Have used one or more of the major email platforms (Eloqua, Marketo, Pardot, Silverpop, ExactTarget)
206

Digital Marketing Manager Resume Examples & Samples

  • A minimum education level of: Bachelor of Arts/Sciences Degree (4-year)
  • Computer savvy with knowledge of MS Office, Google AdWords, Rubicon, CMS
  • Experience working with strategic email, mobile and digital marketing programs
  • Knowledge of data analysis and budgeting
  • Ability to multi-task and manage time efficiently
  • Strong organizational skills with the ability to work in a fast paced environment
  • Exceptional written, verbal and listing communication skills with a can do attitude
  • Knowledge of programmatic media and real time bidding
  • Must be detail orientated with a high standard for quality/
  • Excellent interpersonal skills with the ability to build and cultivate relationships
  • Knowledge of ROI (Return on Investment)
  • Passion for the music industry
207

Digital Marketing Manager Resume Examples & Samples

  • Be responsible for optimizing the customer's journey, to improve conversion across all digital channels
  • Drive acquisition through SEM, affiliates, customer engagement and social media
  • Analyse data across a portfolio of websites, as well as the performance of the websites
  • Create SEO optimized content across all digital channels to maximize brand awareness
  • Be responsible for developing the app and manage the customer feedback projects
  • Support across the full digital marketing mix including - Google Analytics, CRM/loyalty, Social media, email, affiliates, partnerships, community management, PPC, SEO, display, retargeting and mobile marketing
208

Cluster Digital Marketing Manager Resume Examples & Samples

  • To ensure hotels with in the AccorHotels Thailand Digital Marketing Cluster meet with specified brand standards in respect to their digital presentation via Websites, Social Media and EDM communications
  • To develop digital strategies specific to each hotel participating in the digital cluster and action with hotel teams to ensure targets and results are driven
  • To work hands on in respect to driving SEO hotel websites to maximise visitation and conversion. To implement strategy via organic social media to maximise social reach
  • To develop with hotel teams a paid CPC strategy to drive further opportunity via paid marketing for hotels and implement / monitor and make adjustments to maximise opportunity and minimise cost
  • To responsible for the Digital marketing strategy of 6 – 10 hotels
209

Digital Marketing Manager Resume Examples & Samples

  • Develop, often in collaboration with agency partners, digital plans and programs that increase traffic, engage and influence customers, vet and nuture leads/targets, growing share and revenue for targeted market segments
  • Work closely with subject-matter experts such as global marketing directors, marketing managers and product managers to understand target customers, market trends, products, competitive differentiators, growth opportunities and impediments to growth. Utilizing that knowledge, create and manage digital programs that drive growth
  • Maintain and manage day to day relationships with agencies, technology vendors, graphic designers and freelancers; including billing and budgeting of programs
  • Minimum 4-6 years digital marketing and communications experience required
  • Experience managing large data set with strong ability to identify what's working, what's not and why. Then fix it
210

Cluster Digital Marketing Manager Resume Examples & Samples

  • Develop and execute annual E-Marketing plans including
  • Database Acquisition and e-mail campaigns
  • Online advertising
  • Preserve brand standards and price consistency across all online distribution channels
  • Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform etc
  • Build a destination-focused web strategy ensuring efficiency across both hotels in Ajman and Fujairah
  • Stimulate support and development of the online strategy within the hotels
  • A minimum of 4 years of experience in the Digital Marketing field
  • Professional written and verbal communication and interpersonal skills
  • Passionate about the digital world, self starter and fast learner
  • Knowledge of search engine optimization/marketing practices also an asset
  • Fluent in English, with Arabic being an asset
211

Digital Marketing Manager Resume Examples & Samples

  • You own the Amazon Video experience on one of our most important device - the FireTV and FireTV Stick
  • Work across country lines with UK and DE digital store marketing teams
  • Develop and execute online marketing concepts to promote new content available to buy and rent
  • Craft and execute promotional events in cooperation with movie studios and TV networks
  • Provide creative input to our design team or recommend the best movies and TV shows to customers as part of our editorial selection
  • Connect ideas with data - analyze the success of your campaigns, learn what makes us go from good to great and ensure ongoing improvement
  • Bachelor's degree, preferably business or information systems
  • First experience in Online Marketing
  • Analytical skills and computer literacy, with the ability to learn new systems quickly
  • Self-starter, ability to take initiative and work independently
  • Superior verbal and written communication skills in German and English
  • Interested in Video on Demand and the entertainment industry
  • Creative mindset, willing to engage and bring in new ideas
  • Good knowledge of MS Exce, not afraid of numbers
  • Basic knowledge of Adobe Photoshop, XML and content management systems are a plus
212

Digital Marketing Manager Resume Examples & Samples

  • Plan and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels
  • Liaise with global digital team to further develop and plan digital strategies for local market
  • Manage digital agencies to support programs, campaigns and community management
  • Identify and negotiate partnerships for co-branded campaigns
  • Manage digital budget and able to prioritize projects to meet team objectives
213

Digital Marketing Manager Resume Examples & Samples

  • Plan and implement with the Global Digital Team all SEO/SEM and display advertising campaigns working closely with EMEA Programs and Social Media to optimize spend
  • Be a key contributor to paid media plans supporting programs and regional business campaigns i.e. launches and Data center openings
  • Own the digital metrics for the Region ensuring strong focus on activities that drive growth, optimize for conversions and use analytics to build improvements. Provide insight and actions from analytics that help improve program outcomes
  • Ensure the reported performance of all digital marketing campaigns, and how they contribute against goals for programs and Field marketing initiatives
  • Be a key contributor to the extended social media team contributing on digital dependencies, optimization and cross promotion of digital platforms
  • Collaborate and partner with Field Marketing teams to support efficient creation of landing pages, and content publishing to meet program delivery, guide and optimize digital experience around these programs
  • Build a digital marketing plan that ensures Regional digital needs can be effectively implemented including a consistent domain review process with Field Marketing teams to maximize localization opportunities and align digital to each countries plan
  • Be an advocate and champion for constant improvement using knowledge, external best practice and analytics to evaluate end-to-end customer experience across digital channels and customer touch points
  • Collaborate with agencies and other vendor partners as required
  • Participate in developing Equinix’s digital roadmap through the Global Digital Team, both representing the region and educating colleagues on the roadmap, developing technologies and the application of best practice
214

Digital Marketing Manager Resume Examples & Samples

  • Own business reporting and analyze daily, weekly, and monthly metrics to determine what’s working and what we can improve
  • Create and analyze valuable A/B tests and other experiments to improve the performance of your channels
  • Keep stakeholder groups informed of current activities and educate them on your channels and initiatives
  • Manage channel activities including initiatives to increase customer acquisition, maximize revenue, and improve marketing ROI through efficient investment
  • Use data to make the best decisions for your customer
  • Are a self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment
  • Like getting your hands dirty in day-to-day tasks
  • Enjoy solving problems innovatively and are good at crafting solutions
  • Communicate clearly and effectively with cross-functional groups and senior management
  • Expertise in online consumer marketing and across multiple channels (SEO/SEM, Acquisition, Affiliates, etc.)
  • MBA or Masters in business, economics, marketing or a similar field
215

Digital Marketing Manager Resume Examples & Samples

  • Liaise with regional marketing leadership and the director, Demand Centre, to scope demand program requirements (e.g. origination, nurturing), budget, resource needs and delivery timeframes
  • Bring state-of-the-art campaign development and execution thinking to the demand creation process
  • Localise and optimise corporate campaigns for demand creation
  • Work closely with the internal Marketing team and external agencies to develop and optimise inbound campaigns and tactics
  • Work to standardized demand creation approaches and best practices
  • Collaborate with and support regional/field marketing teams in their efforts to generate new leads and move existing pipeline
  • Work within the marketing automation platform (MAP), Marketo and with the sales force automation (SFA) SalesForce.com platform
  • Work with other marketing teams to extend the reach of marketing automation impact (e.g. pipeline acceleration, lead nurturing, customer retention)
  • Manage tasks through digital, translations and other agencies
  • Manage budget to accomplish goals
  • Drive continuous performance Marketing improvement through EMEA marketing
  • Develop and work to campaign Marketing plans and campaign calendars
  • Educate and enable field marketers to adopt and execute EMEA and Global Campaigns
  • Measure results and optimise campaigns and their associated activities from analysis of results
  • Ensure the success of the demand generation program in region by recommending the right mix of tactics (activities) and assets (content) for campaigns as measured by pipeline revenue goals
  • Analyse and present campaign results to the EMEA Marketing and Sales teams and recommend strategies to optimise results
  • Deliver an effective return on budget spent on the Marketing
216

Digital Marketing Manager Resume Examples & Samples

  • Manage and optimize multiple paid and organic online channels to drive day-to-day and long-term performance (Facebook, Display, SEM, Email etc.)
  • Manage audience segmentation and plan, build and execute global regionalized cross-channel digital marketing campaigns
  • Design and implement test and learn campaign plans (A/B and multivariate) to understand drivers of response and value
  • Work with regional teams to land localized digital campaigns and other regional digital support initiatives
  • Partner cross-functionally with both internal and external teams and stakeholders for a multitude of projects
  • BA/BS degree in business, marketing, economics, or communications
  • 5+ years of digital marketing experience with track record of increased responsibility
  • Experience in digital marketing channels including Display, Facebook, SEM, Email
  • Experience with end to end management (planning, building, optimizing, reporting) of cross-channel digital campaigns
217

Digital Marketing Manager Resume Examples & Samples

  • Responsible for Digital Marketing & E-Commerce strategy and execution to create brand awareness, engagement and sales opportunity
  • Initiate strategy, action plan and implementation via digital marketing to achieve sales target (in both net sales and retail sales), maximize traffic and database growth from brand and retailer site
  • Involve in demand planning and forecasting saleable, sample and collaterals for online and e-commerce usage
  • Manage La Mer online activities and Paid/Owned/Earned media including Website, EDM, Social media platforms, Mobile application and Digital advertising to drive consumer engagement and achieve business goals
  • Plan and oversee agency to execute monthly site content refreshes (to reflect the marketing calendar), site maintenance and site enhancement, as well as work closely to develop the site’s look and feel to ensure consistency with brand’s monthly focus and reflect the marketing strategy
  • Work in conjunction with the brand, regional & corporate online teams to launch new online projects and develop the online marketing strategy, including SEO/SEM, email marketing and online advertising to maximize brand awareness as well as conveying a consistent brand image that attracts customers by encouraging sales across all platforms
  • Develop local relevant editorial content and digital assets to serve digital communications
  • Plan and control online marketing budget and spends by channel mix to maximize ROI as well as ensure operational budgeting process
  • Identify and drive consumer inspired development of the Digital Marketing categories in relation to new products (where applicable), marketing initiatives and communications and also develop ideas/solutions for recommendations to Marketing Manager
  • Prepare analytical data relevant to Digital Marketing category as required by Marketing Manager, Brand General Manager and the Regional/Global team
  • Work closely with corporate online manager/team to drive corporate online strategy
  • Bachelor or Master degree in Marketing major with online media study would be an advantage
  • 3-5 years of experiences in Digital Marketing, Online and other related fields
  • Detail oriented, strategic-minded and think creatively
  • Amicable, dynamic, team-spirit and pleasant personality
  • Good understanding of the digital landscape, including SEM/ SEO, social and email marketing
  • Ability to work autonomously and initiate new projects for the brand
  • Past experiences with online analytical tools and good social network are preferable
  • Ability to perform multi tasks, meet deadlines, and strong time management skills
  • Ability to handle difficult and tense situations with diplomacy and tact
  • Good command of written and spoken English
  • Computer literate
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Digital Marketing Manager Resume Examples & Samples

  • Design email campaigns to customers and prospects
  • Track and analyze direct and interactive marketing campaigns and use statistical analysis of best results to inform creation of new campaigns
  • Coordinate the development, production and distribution of promotional and collateral materials to support marketing and sales programs
  • Inform and engage existing customers using various social media platforms including blogs and nurture marketing email campaigns
  • Assist in executing improvements to existing website in order to drive ecommerce revenue
  • Conduct industry research and competitor analysis
  • Establish and ensure consistent image through product lines, promotional materials, websites, and events
  • Assist other departments on various tasks as needed
  • A minimum of a bachelor’s degree in marketing, communications or related field
  • 3-5 years of related professional experience in digital marketing
  • Competency with Adobe creative production software, including Photoshop, Illustrator, InDesign, and other creative development tools strongly preferred
  • Experience with web design and HTML coding
  • Experience with video editing
  • Demonstrated ability to develop and implement social media strategies
  • Ability to think strategically and make strong judgments about marketing effectiveness
  • Excellent spoken and written communication skills
  • Experience with Microsoft Office and other productivity tools
  • Ability to communicate with all levels of the business
  • Ability to adapt quickly to change and deliver results in ambiguous environments
  • Ability to thrive in a fast paced environment and handle multiple tasks simultaneously
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Digital Marketing Manager Resume Examples & Samples

  • Identify business unit marketing and/or communication campaign needs based upon business objectives
  • Develop digital marketing/communication campaign theme and message
  • Manage all aspects of the development and execution of each marketing and/or communication campaign project from conceptualization through execution and implementation
  • Develop and manage marketing campaign budgets
  • May manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives
  • Bachelor’s degree or in lieu of a degree 4 years of work experience
  • Minimum of 5 years of experience in managing marketing campaigns in a client or agency environment
  • Excellent PC skills with proficiency in Excel and PowerPoint
  • Familiarity with Paid Search Marketing, Display Advertising, Social Media, website measurement, and developing interactive content experiences
  • Sound creative judgment with advertising/direct marketing production knowledge
  • Experience with executing marketing programs geared towards business owners and affluent individuals
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Digital Marketing Manager Resume Examples & Samples

  • Conduct media planning research with selected agencies within Philips using appropriate tools and methodologies
  • Develop and maintain an on-going understanding of the Philips Home Monitoring business, it’s strategy, customer segments served, their needs, the product portfolio, and the evolving landscape by working with the product management, sales and marketing team
  • Develop cross channel media plans working with a wide group of stakeholders in line with business objectives, and execute accordingly, providing analysis & insight on performance
  • Detailed day to day management of channel activity, continually testing & optimizing our spend & mix to hit objectives
  • Bring new & innovative opportunities to our marketing approach through identification of new channel, tracking and media opportunities
  • Manage the overall channel marketing budget in line with business objectives and plans
  • Lead the digital marketing data & reporting strategy including attribution within our transformation program
  • Share & present performance to senior leaders in the Business Unit and Globally, showing best practices, and opportunities that other can potentially benefit from
  • Monitor competitor and industry trends in order to predict and measure the impact to online lead generation campaigns
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Digital Marketing Manager Resume Examples & Samples

  • Own long-term platform-specific strategies; leading on implementation with support of team
  • Monitor digital landscape for opportunities to optimise Burberry’s existing presence on digital platforms and assess the opportunities available to launch on new and emerging platforms
  • Champion digital platforms internally and maintain strong internal stakeholder communication channels across marketing, creative and commercial and the wider business
  • Bachelor degree educated or above
  • Passion to innovate and consistently deliver best-in-class digital marketing experiences
  • Luxury fashion and retail experience is preferred, but not essential
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Digital Marketing Manager Resume Examples & Samples

  • Collaborate with marketing and program teams to identify and execute an integrated mix of email, digital and lead-nurturing campaigns
  • Define best practices, standards and processes to drive successful demand generation
  • Track and report on demand generation performance metrics, using data to continually optimize campaign performance
  • Create emails, landing pages, forms and reports within Pardot and Salesforce
  • Continuously optimize email marketing activities through A/B testing and analytics
  • Plan and maintain email and campaign calendars
  • Manage list pull and import activities to ensure targeted contact lists
  • Work with Sales Operations to define lead flow processes and optimize workflows in Pardot and Salesforce
  • Serve as email marketing SME to help teams develop and troubleshoot campaigns and email projects
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Digital Marketing Manager Rrp Resume Examples & Samples

  • Developing and managing an editorial calendar to cross-promote content across channels
  • Testing, learning, iterating, and adapting content to help maintain fresh compelling stories, tools, data, and videos
  • Brainstorming and creating growth strategies
  • Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
  • Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • Managing all creative resources across multiple agencies including designers, writers, and other agency personnel
  • Developing editorial governance so content is consistent with our brand voice, style and tone
  • Ensuring channel management of digital content hubs including social media
  • Integrating content programs with brand campaigns to drive brand to demand
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Digital Marketing Manager Resume Examples & Samples

  • Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empower us to exceed our objectives
  • Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams
  • Manages communications projects for various components of the marketing life cycle or services
  • Helps to develop, execute and/or provide service management of marketing objectives
  • Hires, coaches and develops high-performing teams
  • Superior attention to detail, excellent organizational & project management skills
  • Direct Team Management Responsibilities
  • Minimum of 5 years’ experience in marketing, account management or a related field and directing account managers who are responsible for
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Digital Marketing Manager Resume Examples & Samples

  • Creating a vision and clearly articulating strategic direction to large, geographically dispersed teams in order to deliver initiatives to completion
  • Providing direction to operational teams, including design, IT, and testing
  • Taking accountability for meeting sales targets through the execution of strategic initiatives that enhance the ecommerce site
  • Levering sales metrics, funnel analysis, and user feedback to identify opportunities to enhance customer satisfaction with ecommerce site to best-in-class levels
  • Designing, developing, and delivering on initiatives to drive conversion rates to best-in-class level
  • Creating presentations to report sales, conversion rate, and satisfaction scores on weekly, monthly, quarterly, and yearly periods to management team
  • Bachelor’s Degree in Marketing, Sales, Ecommerce, or a related field. MBA preferred
  • 6+ years experience in ecommerce site production with a very firm grasp of website fundamentals
  • 6+ years experience in ecommerce funnel management, with deep understanding of funnel metrics
  • 6+ years of advanced experience with Sitecatalyst
  • 6+ years of advanced experience with Microsoft Excel
  • Experience with current website optimization techniques, including A/B testing
  • Demonstrated ability to discover insights and opportunities from sales funnel metrics
  • Ability to work in a high-paced, high-profile, results-focused technology environment
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Digital Marketing Manager Resume Examples & Samples

  • Work in a proactive manner to provide marketing delivery thought leadership and guidance, determining the best solutions to fulfill the needs of marketing segment teams, while ensuring projects are delivered on time, on budget, with a high standard of excellence
  • Follow best practices for lead generating activities including large, complex integrated digital marketing campaigns, marketing automation and email campaigns, CMS and website landing pages, webinars, trade shows, lead nurturing, lead scoring, lead process and teleprospecting
  • Work in concert with cross-functional teams, using data and analytics to clearly articulate performance, value, and areas of improvement to continually improve and advance marketing initiatives by providing actionable insight and recommendations
  • Execute digital marketing campaigns utilizing multiple marketing technology platforms including marketing automation, CMS, CRM and analytics. Have knowledge of coding HTML for emails and be able to demonstrate industry best practices in execution of integrated digital marketing, lead nurture automation, landing page creation, email and general digital design
  • Utilize excellent organizational skills to manage multiple projects, under quick deadlines and be able to respond quickly and accurately to change
  • Experience with web CMS tools i.e. Adobe Experience Manager, etc
  • Experience with Oracle/Eloqua Marketing Cloud
  • Experience with Adobe Suite, Dreamweaver, Photoshop and Illustrator
  • Experience with HTML/ CSS/ JavaScript
  • Experience with ON24
  • Experience with CRM tools i.e. Siebel, Salesforce, etc
  • Experience with analytics tools i.e. DOMO, Adobe SiteCatalyst, Google Analytics, etc
  • Presentation, web conference production, and meeting facilitation expertise
  • Strong attention to detail and project management acumen
  • Excellent interpersonal skills, team player, and the ability to influence through conversation
  • Demonstrated ability to creatively solve problems, create and improve processes
  • Strong ability to learn technology and keep up with ever changing advances and capabilities
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Digital Marketing Manager Resume Examples & Samples

  • Develop, update and execute local digital strategy
  • Lead all digital content and asset development including copy ensuring the creative is best-in-class and designed for the online space and set KPI
  • Create social accounts and content calendars, developing specific social campaigns and influencer partnerships to build awareness, engagement and sales
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Digital Marketing Manager Resume Examples & Samples

  • Enable and guide stakeholders wishing to activate across the franchise digital ecosystem
  • Work closely with the Brand Manager in London, manage day-to-day digital campaign approvals through The Blair Partnership and Pottermore as necessary, ensuring that relevant WB Burbank-based stakeholders are kept up to date and cross-franchise opportunities are optimised
  • Oversee the management of the Social Media agency relationship and content calendars, ensuring that social channels are executing against agreed strategy and meeting KPI targets
  • Manage and develop the Social Media Associate HPGFD
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Digital Marketing Manager Resume Examples & Samples

  • Develop and execute inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition
  • Manage the performance and effectiveness of all marketing programs and lead/demand generation campaigns including lead scoring and lead nurturing programs
  • Maintain a marketing automation infrastructure and functional competency, implementing best practices, including guidelines for emails, landing pages, campaigns etc
  • Be the “sales opportunity catalyst”– forecast, measure, analyze and report on the impact of demand generation and creation activities on sales pipeline, revenue and sales cycle length
  • Oversee database management – segmentation, list acquisition/import, data cleansing, event capture, lead management etc
  • Implement testing methodologies (e.g. A/B and multivariate testing) on all elements of the digital marketing mix to improve conversion rates (content, email templates, landing pages, offers, etc.) to optimize campaign results
  • Bachelor's degree in Marketing, Business or Communications required
  • 3-5 years' hands-on B2C experience in inbound and demand generation marketing (lead generation and nurturing, marketing campaign execution and measurement)
  • 3 years hands-on, demonstrable experience and proficiency with digital marketing platforms (Atlas or the like) and CRM systems (Salesforce.com), resulting in successful demand generation programs
  • Ability to manage multiple priorities in fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables (attention to detail)
  • Experience managing and negotiating with outside agencies and third-party vendors
  • Strong analytical skills, with keen approach to problem-solving
  • Solid leadership and independent sound judgment
  • Always innovating – never satisfied with the status quo
  • Technology-savvy, with keen interest in emerging technologies and 'all things digital', including marketing automation, lead management strategies (lead scoring, lead nurturing, etc.), CRM systems and sales processes
  • Experience with Tableau preferred
  • Excellent customer service skills required
  • Must be able to successfully pass a pre-employment background screen
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Digital Marketing Manager, Omni Channel Resume Examples & Samples

  • More than 5 years of digital marketing experience with expertise in process
  • Understanding of customer buying process journeys and familiarity with all digital channels
  • Ability to synthesize results from various sources of information to provide recommendations
  • Bachelor degree in Marketing, or related Business degree
  • Ability to lead cross functionally - in a highly matrixed and entrepreneurial environment
  • Exceptional communication and organizational skills
  • Proven ability to build consensus and work effectively
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Digital Marketing Manager, Omni-channel Resume Examples & Samples

  • Knowledge of cross channel orchestration and marketing automation
  • Experience with personalization and real time marketing programs
  • Ability to use data as a tool for gaining journey and customer insights and to establish and measure progress against goals
  • Myopic focus on providing the best possible digital customer experience
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
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Digital Marketing Manager Resume Examples & Samples

  • Strong understanding of (and experience with) the digital marketing ecosystem, specifically expertise with DSP, DMP, display media, onsite campaign management and optimization and testing tools (i.e. Optimize, RocketFuel/X+1, Oracle Maxymizer)
  • Strong quantitative and analytical skills, with expertise in online targeting In depth knowledge of integrated marketing and digital disciplines
  • Conversant with current trends, tools, vendors, and solutions in marketing technology
  • A high-energy disposition combined with the ability to successfully manage multiple initiatives simultaneously
  • Ability to operate successfully in a remote office and effectively leverage team members in other geographies
  • Strong quantitative and analytical skills, with expertise in online targeting
  • Ability to navigate ambiguous environments and rapidly changing business needs
  • Ability to build partnerships across the organization to drive for results
  • Vendor management and oversight experienceSearch Jobs US
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Digital Marketing Manager Resume Examples & Samples

  • Lead the content integration strategy across all CRM platforms (Website, email, social)
  • Develop an integrated content calendar that delivers against CRM objectives
  • Works collaboratively with Brand teams to ensure that brand content is integrated across the platform/plan and aligns strongly to brand strategic objectives and IMC plans
  • Leads the execution of the KH data strategy
  • Works with media team and CIS to ensure that media plans are effectively leveraging data to drive media ROI
  • Understands brand innovation/LE plans to ensure that we are effectively tagging and capturing the right data across CRM to drive media and targeting effectiveness
  • Works collaboratively with brand teams to help derive actionable insights from data
  • Develops strategic digital plans for brands aimed at driving brand campaign amplification across the
  • CRM platform
  • Works collaboratively with brand marketing teams to understand strategic business objectives and then translates those into actionable amplification plans leveraging CRM
  • Leads the strategy and execution of the Kraft Heinz award winning email program
  • Responsible for the programs’ strategic direction ensuring that the program continues to grow and deliver industry leading results as well as meets the CRM program’s management business objectives (MBO)
  • Works with agency partners to execute program on time and on budget
  • Program innovation – operational efficiencies and optimization to drive stronger ROI
  • Works collaboratively with content curation team to ensure content delivers against program objectives
  • Lead the strategy of the Kraft what’s cooking reward platform
  • Budget and invoice management
  • Responsible for monthly budget reporting and managing the entire budget process from end to end
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Digital Marketing Manager Resume Examples & Samples

  • Serve as hub for cross-functional teams focused on executing digital programs and strategic digital initiatives
  • Develop long-term strategic goals for digital properties
  • Consult with multiple departments on user experience and latest trends and opportunities in digital marketing
  • Ability to lead and mentor the development capabilities of web production team members as well as manage their performance
  • Execute web, social, SEO, search marketing, campaign marketing, and other digital strategies
  • Schedule, manage, and deliver all digital deliverables
  • Manage and produce all digital projects with a focus on user experience and inbound lead generation including; new sites, ongoing web updates, and maintenance of existing digital content
  • Manage digital projects from concept through execution (i.e. web pages, customer communication, lead generation, recruiting, product launches, digital advertising, event promotions, and annual user conference.)
  • Coordinate multi-departmental teams of writers, designers and web developers
  • Manage programs across the entire marketing technology stack, including Adobe AEM, Demandbase, Salesforce.com, and Marketo
  • 3-5 years of experience managing digital projects
  • Solid project management skills and attention to detail
  • Excellent communication, writing, and editing skills
  • Must be a self-starter, highly motivated, able to "turn on a dime", think through problems to come up with innovative solutions and deliver against very tight deadlines
  • Working knowledge of graphic design, web interface design, and multimedia
  • Ability to work against tight deadlines in a fast-paced environment keeping a keen eye on detail and accuracy
  • Work on multiple initiatives and projects simultaneously
  • Skilled in HTML, DHTML, and CSS
  • BA or BS in Marketing or equivalent working experience
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Digital Marketing Manager Resume Examples & Samples

  • Identify and support key pilot opportunities that drive digital marketing engagement, brand awareness and conversion
  • Develop & maintain digital technology road maps in collaboration with Sales Marketing, Product Managers, Information Technology, HR and various other stakeholders
  • Manage and mentor digital marketing specialist/analyst to support digital marketing initiatives and business priorities
  • Oversee Digital Marketing USC budget
  • Develop set of KPI’s and benchmarks to measure digital program effectiveness. Understand and report on key performance metrics
  • Drive excellence in execution by aligning key stakeholders and ensuring project deliverables are executed on time and on budget
  • Develop new programs/content to grow business and engage customers
  • Optimize and grow existing digital channels and identify, evaluate and recommend new ones
  • Ensure successful operationalization of asset management tools for digital
  • Strong knowledge of web technologies, specifically CMS platforms, databases, asset management tools and Google Analytics
  • Sound experience in Web/Mobile Usability, User Experience, SEO/SEA and QA testing
  • Demonstrated budget management and technical acumen with an understanding of technology solutions and potential tradeoffs
  • Strong problem resolution and decision making skills and be able to resolve elevated issues, be creative and resourceful and display sound judgment and demonstrate accountability
  • Self-motivated; able to work both independently to complete tasks and respond to department requests, as well as collaborating with others to utilize resources and knowledge of others in identifying quality solutions
  • Ability to work in a time-sensitive and high volume environment
  • Ability to drive work both independently toward the successful attainment of department goals and project completion dates, and as part of a team to leverage input and knowledge base of others within the company in providing well rounded and thoughtful information and solutions
  • Ability to work with functional groups and different level of employees throughout the LEDVANCE organization to effectively and professionally achieve business results
  • Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively
  • Strong organizational skills; ability to accomplish multiple tasks within the agreed upon timeframes through effective prioritization of tasks for both self and team to meet business requirements and deadlines
  • Strong track record of building and maintaining solid relationships with both internal and external customers and vendors
  • Excellent computer skills, particularly Excel, PowerPoint, MS Project, and the ability to work with data efficiently and effectively; strong analytics skills
  • “Early adopter” of digital trends, and a passion for digital operations
  • Experience with digital retail and trade channels
  • 4-6 years of experience in a digital marketing manager capacity
  • Demonstrated ability to lead digital marketing and technology projects
  • Job category: Salary
  • Job location: Wilmington, MA
  • Job schedule: Full-time
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Digital Marketing Manager Resume Examples & Samples

  • Develop, execute and manage online marketing campaigns including display/PPC, paid search, re-targeting, affiliate programs, loyalty programs, referral programs, SEM & SEO, Google Analytics,
  • Develop and track KPI’s, conversion rates and ROI
  • Perform competitive analysis, market research and track industry trends and best practices
  • Work closely with the channel and regional to develop social/digital programs to increase demands in the retail and Etail channels
  • High attention to details
  • Ability to analyze complex data and summarize the insights into a compelling action plan
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Ubereats, Digital Marketing Manager Resume Examples & Samples

  • 3 years of experience in digital marketing with demonstrable success
  • Hands-on experience of digital channels such as Display, Social, Search, Mobile, Affiliates and SEO
  • Strong analytical and troubleshooting skills with a passion for testing and optimising
  • Deep experience working to performance marketing metrics such as CPA, CPC, CPM and LTV
  • Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry
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Digital Marketing Manager Resume Examples & Samples

  • Own digital campaigns from end to end: manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends
  • Ensure campaigns are executed to the highest standard, on time and on budget
  • Maintain brand and channel standards with stellar attention to detail
  • Manage a continuous testing plan to deliver consistent channel growth and performance improvements against key metrics across a range of campaigns
  • Work closely to develop and maintain productive relationships across internal teams to ensure store launches and strategic initiatives are optimally supported
  • Partner with technical and business teams to drive automation
  • 3+ years of relevant work experience in consumer marketing (online), site merchandising, or advertising
  • Demonstrated experience using marketing metrics to drive business decisions
  • 5+ years of relevant work experience in consumer marketing (online), site merchandising, or advertising
  • Background in strategic planning and execution of digital marketing campaigns
  • HTML experience
  • Excellent presentation, organization and project management skills
  • High comfort level with online marketing measurement practices and attribution methods
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Digital Marketing Manager Resume Examples & Samples

  • Understand the online shopping mission and navigation by retailer platform to design right-fit activations and media placements for the channel
  • Collaborate and manage
  • Customer account team on latest rates/impact for various media properties and events
  • E-commerce support agencies on creative roll-out, search & content implementation and perfect store online audit
  • Build and own
  • Media calendar across customers & brands in sync with sales plans & brand priorities
  • Commercials and returns for E-commerce – raising timely media purchase orders, submitting performance reports and handling customer payouts
  • Monitor and regular tracking of
  • E-com customer traffic generated by Brand digital campaigns
  • Plans for campaign performance, negotiating compensation against any drops or delays in execution
  • Engage in Digital assets development with e-Commerce customers (like brand stores, contest zones, new launch zones, web-stores)
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Digital Marketing Manager Resume Examples & Samples

  • 2+ years of automotive digital marketing experience
  • 90% U.S. travel required
  • Experience with automotive website optimization
  • Experience with lead handling process and performance
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Digital Marketing Manager Resume Examples & Samples

  • Own planning, design and execution of customer journey map to ensure engagement at all stages of customer lifecycle
  • Manage customer marketing campaigns end-to-end, including planning, targeting, segmentation, testing, reporting and optimization
  • Create reporting dashboards and reports analyzing campaign performance in order to recommend actionable recommendations and deliver continuous improvement to email campaign program
  • Contribute to key retention (reduce churn) objectives
  • Grow opt-in email and mobile customer database by leveraging best practices and leveraging key marketing campaigns developed across the organization
  • Utilize strong analytical skills to evaluate all stages of the customer experiences across multiple channels and customer touchpoints
  • Stay current with best practices, strategies and industry standards related to email & mobile/SMS marketing
  • Collaborate with internal teams across the organization to create landing pages and optimize customer experience that increases email opt-in and conversion rates
  • Primary role is to ensure best practices in the development of marketing programs including the writing and sharing of strong creative briefs that result in creative communications that are on strategy, on brand, and on deadline
  • Accountability for all aspects of the Virgin Mobile USA brand
  • Works daily with internal cross-functional teams as well as external partners (agencies, consultants, vendors)
  • Minimum five years of digital marketing experience including strategy, implementation, analytics and reporting
  • Proficience with Excel and HTML
  • Two years supervisory or management experience
  • Knowledge of best practices for email creatives and templates, customer segmentation and dynamic content
  • Strong knowledge of Excel and HTML and the ability to learn and use technical systems and in-house tools
  • Strong project management skills, independent thinker and self-starter, and experience working with and coordinating cross-functional teams delivering results and meeting tight deadlines
  • Familiarity with well-known ESP
  • Experience in mobile/SMS marketing campaign execution
  • Experience in online retails and e-commerce a plus
  • Experience with customer loyalty programs
  • Experience with A/B and multivariate testing
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Digital Marketing Manager Resume Examples & Samples

  • Bachelor's degree in Marketing, Business, or Psychology, or equivalent digital marketing experience
  • 5 years of experience in digital marketing with preferred minimum experience of 3 years specifically in B2C
  • Experience with marketing automation tools and processes
  • Previous experience in user journey design and implementation
  • Understanding of Data Marketing Platforms (DMP)
  • LI-ND1
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Digital Marketing Manager Resume Examples & Samples

  • Create analytics requirements for all digital media, work closely with analytics team to create turnkey custom dashboards to share out with team
  • Combine internal and external sources of data to measure attribution
  • Work with agency partners to manage and optimize online local listings
  • Work with outside partners to manage annual enewsletter advertising schedule, podcasts and radio, including creative and results
  • Work closely with Director, Online Marketing and media planning agency partner on digital media strategies and plans
  • Act as project manager for integrated digital campaigns, driving and adhering to deadlines, keeping teams on task
  • Create and lead search marketing strategy
  • BS in Communications/Marketing
  • 5+ years of digital marketing experience, including analytics, managing web properties, search marketing, digital media, working with agency partners
  • Analytical thinker. Ability to identify key data points and translate into actionable results and optimization recommendations
  • Ability to develop and manage project schedules and deadlines, work with multiple team members across and outside the organization to simplify processes and communications and get the job done
  • Able to juggle multiple projects, prioritize, consistent/flawless follow through, flexible and able to shift gears and move fast
  • Expertise with search marketing and SEO strategies. Proficient in Google AdWords , GDN, web content management systems and web analytics platforms. Experience with Sitecore and Adobe Analytics a plus
  • Provide extraordinary service to our clients – business units, partners
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Digital Marketing Manager Resume Examples & Samples

  • Experience in online marketing with a successful track record of online campaign management. This includes email, search engine marketing, online display or video advertising or search engine optimization
  • Possess a deep level of understanding related to applicable market trends, issues and opportunities
  • An expansive understanding of interactive marketing and technology. Basic familiarity with web programming, design, and corresponding principles, including content management tools, usability, information architecture, and design concepts
  • Possess an understanding of CRM systems and their integration with marketing automation and other digital marketing technologies
  • Proficiency with PC's; knowledge and experience with Microsoft Office Suite, specifically Word, advanced Excel, and PowerPoint. Knowledge of Email and CRM systems, PPC tools, SEO tools and basic knowledge of HTML are a plus
  • Excellent written and verbal communication and presentation skills. Must be comfortable communicating with all levels of management
  • Experience with web analytics, both creation of reports and usage of data as a catalyst for continual improvement
  • Self-starter with the ability to identify internal client or customer needs and opportunities and address them with little direction
  • Strong project and process management skills including attention to detail and time management capabilities along with ability to manage multiple projects simultaneously and achieve goals. The ability to multitask, taking on a variety of roles and responsibilities
  • Knowledge in social media concepts, platforms, and applications
  • Knowledge of mobile marketing concepts, platforms and applications
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Digital Marketing Manager Resume Examples & Samples

  • Manage digital marketing strategy, budget and execution to drive results
  • Manage relationships with agencies for services such as digital marketing, web development, content/design, and local listings
  • Collaborate with internal teams to initiate/guide projects across multiple channels – paid search, email, SEO, affiliates, data feeds, local listings, display, video, mobile etc
  • Strategize and manage the paid search budget to deliver maximum ROAS
  • Develop online content and promotions in line with marketing strategy
  • Analyze the effectiveness of digital programs/initiatives to provide strategic insights/recommendations
  • Understand customer behavior online and suggest strategies to improve engagement
  • Ensure SEO best practices are followed with local listings and website content
  • Apply and maintain quality standards and subject matter expertise for copy and media
  • Understand and optimize online impact on off-line sales as part of a truly integrated retail strategy
  • Run pilots of promising ideas and manage one-off campaigns and test-and-learns
  • BA or BS degree in marketing, digital media, or a related field required; MBA preferred
  • 4+ years digital marketing experience required
  • 4+ years experience in content management, UX (design and testing), and/or web project management preferred
  • Strong experience/knowledge of Google Analytics, Omniture and related tools required
  • Strong experience/knowledge of paid search, retargeting and SEO required
  • Ability to manage agencies, budgets, and reporting
  • Strong design aesthetic and attention to detail
  • Experience with mobile platforms a major plus
  • Self-motivation and strong organizational skills; able to manage multiple projects simultaneously
  • Ability to thrive in a fast-paced, deadline-driven, team environment
  • Proactive work ethic; can establish priorities and schedules to meet department goals
  • Proven history of initiative, creativity and self-direction
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Digital Marketing Manager Resume Examples & Samples

  • Owns, drives the development of and accountable for implementation of an integrated global digital experience for key strategic section of Xerox.com as well as, key regional requirements
  • Understands and is subject matter expert on personas for the businesses and collaborates on content marketing to ensure relevant content is presented on the site resulting in lead generation for the businesses to increase bottom line revenue
  • Work across Digital Marketing to ensure and accelerate implementation of marketing programs while advocating for the lines of businesses
  • Lead reviews of site performance with businesses and ensure integration of insights into digital marketing strategies to advance agility in marketing
  • Collaborate with senior management on future site direction strategies to increase visits and conversions on Xerox.com
  • Lead by example with peers to model exemplary digital marketing practices and behaviors for the function
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Digital Marketing Manager Resume Examples & Samples

  • Reporting to Marketing Communication Director and manage all Digital Marketing activities across the APAC region to help achieve the brand financial goals
  • Reinforce brand image and increase brand awareness by presenting the brands in a coherent and efficient way to the consumers ·
  • Close collaboration with Marketing Communication Director in developing and implementing Digital Marketing strategies, plans and managing Digital Marketing projects
  • Develop specific consumer marketing tools and guidelines with APAC and Global Marketing teams
  • Manage and lead a number of defined Digital projects to ensure that APAC strategies are execute and adapted to each local market needs
  • Manage and coordinate Digital Media relationship and marketing execution with chosen partners
  • Guide Digital Marketing budgets development to achieve highest possible ROI ·
  • Work closely with E-Commerce team at country level to ensure seamless integration between marketing and E-Commerce platforms to fuel online sales and ensure best in class brand experience for our consumers
  • Ensure the brand to receive the maximum value with all events and cross-promotions of which we are a part, working closely with events and partners to drive the brand awareness
248

Group Assistant Digital Marketing Manager Resume Examples & Samples

  • Online distribution management
  • Database acquisition and communication
  • Mobile marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics,)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google AdWords campaigns
  • Working knowledge of HTML
249

Digital Marketing Manager Resume Examples & Samples

  • The Digitial Marketing Manager is a core team member of the 5 disease area teams. Frequency and attendance of the disease area teams will vary depending on lifecycle stage of the brands
  • Closely cooperates with disease area teams and fully understands vision, strategy and key messages of the portfolio
  • Aligns and translates the needs of disease area teams into the digital environment
  • Understands the digital marketing environment and has deep insights into the habit and usages of digital channels of our stakeholders based on comprehensive market research
  • Understands the different elements of multi channel marketing and able to reflect a well balanced usage of those channels
  • Able to identify the most effective and appropriate „vehicles“ to reach and transport the pre specified messages for selected target groups defined by Product Manager and DAT
  • Identify appropriate and effective channels for multichannel marketing, propose to disease area teams and reflect its integration into the ABP (especially tactics and investment levels)
  • Together with the brand manager and the digital communication manager responsible for developing and managing multichannel campaigns
  • In close cooperation with the Digital Communication Manager assure execution, monitoring and evaluation of multichannel campaign and supplies feedack to product manager / disease area teams
  • Assure uninterrupted and pro-active flow of key information that is of high relevance to the brand
  • Assure close collaboration with region or GPS by actively participating at best practice exchange meetings with multichannel approached performed in Czech republic
  • Identifies the most effective multi channel platforms to position the established brand portfolio
  • Accountable for managing the promotional budget as assigned to by disease area leader / (senior) brand manager within the ABP process
  • Pro actively shares experiences and knowledge from multi channel initatives across the pharma industry
  • In the case of Market Research/Patient Support Program, the employee works in line with all internal rules and all applicable regulations
250

Digital Marketing Manager Resume Examples & Samples

  • Demonstrate ability to plan and implement digital marketing campaigns and continuously improve its performance through PDCA cycle (creating campaigns, managing and optimizing execution, analyzing traffic data and solving problems, and implicate learnings to next campaign)
  • Provide strategic inputs, generating bold and innovative ideas for growth to marketing manager
  • Primarily three areas of responsibility: User Acquisition and Engagement & Monetization. User Acquisition includes ads, promotions and offers, partnerships and influencers, and generating new customer segments. Engagement & Monetization involves onboarding, retention, and reactivation
  • Establish, implement and measure the effectiveness of paid advertising initiatives to drive adoption for the Amazon mobile shopping application
  • Work with Marketing Manager to optimize and manage the annual budget for new customer acquisition, engagement, and monetization
  • Team up with business development managers to conceive, develop, and execute marketing campaigns that maximize marketing ROI for both developers and the Appstore
  • Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and ROI
  • Collaborate closely with other technical and business teams within Amazon as well as external vendors to manage simultaneous time sensitive projects
  • Coordinate with other cross Amazon marketing professionals to leverage relationships, establish best practices for marketing and advertising, and collaborate on a unified Amazon vision in the apps space
  • Minimum 3 years of relevant work experience in app demand response marketing, mobile marketing, and/or product marketing
  • Proven track record of delivering app acquisition growth and optimization across key metrics
  • Superior Japanese and English verbal and written communications skills and excellent attention to detail
  • Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions. High level of aptitude with Excel (pivot tables) required
  • Strong time management skills. Ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously
  • Composed, poised and professional demeanor
  • Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams
  • Experience in mobile eCommerce, mobile marketing or product management for mobile applications