Programmatic Marketing Manager Resume Samples

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FB
F Braun
Freida
Braun
144 Pfannerstill Estate
Dallas
TX
144 Pfannerstill Estate
Dallas
TX
Experience Experience
05/2016 – present
Detroit, MI
Display Programmatic Marketing Manager, Apacx
Detroit, MI
Display Programmatic Marketing Manager, Apacx
05/2016 – present
Detroit, MI
Display Programmatic Marketing Manager, Apacx
05/2016 – present
  • Work cross-functionally within the SENA performance marketing to create synergies and explore/exploit opportunities
  • Provide critical reporting to internal and external partners
  • Coordinate the production and QA process of creative assets for performance advertising
  • Drive incremental performance in display campaigns for all SENA markets
  • Sharp, motivated co-workers in a fun office environment
  • Responsible for negotiation and execution of programmatic and direct buys
  • Handle the day-to-day campaign operations across multiple DSPs and other partners
04/2009 – 03/2016
Phoenix, AZ
Display / Programmatic Marketing Manager
Phoenix, AZ
Display / Programmatic Marketing Manager
04/2009 – 03/2016
Phoenix, AZ
Display / Programmatic Marketing Manager
04/2009 – 03/2016
  • Own tactical responsibility and performance management for display marketing efforts and analysis of campaigns holistically
  • Focused on gaining continuous process improvement in all assigned areas of responsibility
  • Develop strong relationships with internal and external partners to drive the effectiveness of interactive campaigns and overcome emerging challenges
  • Provide executive leadership with seasonal and project completion recommendations across digital landscape, including competitor and business evaluation
  • Optimize digital campaigns in DSPs and various other platforms (including social)
  • Activate all Ad Ops tasks (eg. adserving, creating tags, campaign setup)
  • Leverage current news and research in traditional marketing channels as well as emerging non-traditional channels to enhance the effectiveness of marketing initiatives
05/2006 – 10/2008
Detroit, MI
Programmatic Marketing Manager
Detroit, MI
Programmatic Marketing Manager
05/2006 – 10/2008
Detroit, MI
Programmatic Marketing Manager
05/2006 – 10/2008
  • Work with the Senior Programmatic Marketing Manager and wider Display Marketing Team to grow sales volumes and achieve digital display targets
  • Manages key relationships with programmatic marketing agencies & inventory publisher with Digital Marketing Manager
  • Manage, optimise and execute all real-time-bidding (RTB) & programmatically traded display, mobile and video advertising campaigns
  • Highly numerate and interested in working with data, using consistent logic rationality and objectivity to drive decisions
  • Demonstrate up-to-date knowledge of display technology developments, to inform the business of relevant digital infrastructure developments (DSP, DCO, DMP, Attribution, etc.)
  • Establishes tracking, remarketing & customer journey best practices based on data points in conjunction with Business Intelligence
  • Work closely with Programmatic Marketing Executive to ensure efficient and timely programmatic reporting and analysis for the wider team and to inform pre-campaign planning, mid-campaign optimisations and post-campaign learnings
Education Education
Master’s Degree
Master’s Degree
Howard University
Master’s Degree
Skills Skills
  • Very good MS Office knowledge
  • Outstanding Excel knowledge
  • Ability to swiftly gain competence with a range of custom management systems and tools (Business Intelligence, Data Dashboards, SAP)
  • Experienced with web & general analytics tools
  • Experienced with Ad Words, FB Business Manager, YouTube Insights, Doubleclick, Sizmek Backends
  • Has good understanding of technical web implementation (Pixel Code, HTML)
  • First leadership experience
  • Experience working across either trading desk-based buying or DSP and traditional online media planning & buying within a programmatic organisation or department
  • Hands on experience working with programmatic technology used to buy and optimise Programmatic & Online Media campaigns (ideally with a range of suppliers, such as DBM, Atlas, MediaMath, AppNexus, DataXu, Turn, Rocketfuel etc.). Experience managing campaigns in DataXu and DBM ideal
  • Analytically minded and able to work with large data sets and extract actionable insights and learnings from data to be applied in our programmatic campaigns
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1

Programmatic Marketing Manager Resume Examples & Samples

  • Manages DSP & DMP operations
  • Manages key relationships with programmatic marketing agencies & inventory publisher with Digital Marketing Manager
  • Supervises programmatic campaign optimisation for all divisions
  • Develops & supervises the tracking & data collection strategy with business intelligence
  • Develops audience clusters
  • Establishes tracking, remarketing & customer journey best practices based on data points in conjunction with Business Intelligence
  • Works with Digital Communications & Digital Media to implement holistic data strategy within social, CRM, paid & digital communications
  • Very good MS Office knowledge
  • Outstanding Excel knowledge
  • Ability to swiftly gain competence with a range of custom management systems and tools (Business Intelligence, Data Dashboards, SAP)
  • Experienced with web & general analytics tools
  • Experienced with programmatic marketing tools (DMPs, DSPs, also preferably BlueKai and DBM)
  • Experienced with Ad Words, FB Business Manager, YouTube Insights, Doubleclick, Sizmek Backends
  • Has good understanding of technical web implementation (Pixel Code, HTML)
  • First leadership experience
  • 2+ years related work experience required in an media agency or company with strong programmatic marketing focus
2

Display Programmatic Marketing Manager, Apacx Resume Examples & Samples

  • 1-3 years of display performance media experience with programmatic buying. (DR campaign experience preferred)
  • Experience with day to day programmatic management across multiple DSPs and adserving
  • Familiar with KPI’s: CPA, CPC, CPM, Attribution and LTV
  • Negotiate and execute PMPs, trading desk experience, use of DMPs a plus
  • Experience with Video and Native buying a plus
  • Ability to adapt to quick changes within both the company and mobile industry
  • You have to be ready to hustle! You must be ready and excited to get your hands dirty and help build a growing business. You're the customer advocate and need to bring the voice of Uber to the masses...you ready?
3

Programmatic Marketing Manager Resume Examples & Samples

  • Manage, optimise and execute all real-time-bidding (RTB) & programmatically traded display, mobile and video advertising campaigns
  • Manage day-to-day relationships and negotiations with third party technology partners, DSPs and publishers where private deals are required
  • Work with the Senior Programmatic Marketing Manager and wider Display Marketing Team to grow sales volumes and achieve digital display targets
  • Work closely with the Audience Management and Advertising Capability Controller to leverage data from the DMP to drive campaign efficiency and performance
  • Work closely with Programmatic Marketing Executive to ensure efficient and timely programmatic reporting and analysis for the wider team and to inform pre-campaign planning, mid-campaign optimisations and post-campaign learnings
  • Help define a framework of when and how we analyse the performance of our programmatic campaigns. Role holder must be able to demonstrate close loop analysis of recommendations and the value of any changes
  • Collaborate with other Digital channel owners (Display, PPC, Affiliates and Email) to increase the Digital Marketing performance across the entire sales funnel
  • Demonstrate up-to-date knowledge of display technology developments, to inform the business of relevant digital infrastructure developments (DSP, DCO, DMP, Attribution, etc.)
  • Experience working in digital marketing, preferably display
  • Experience working across either trading desk-based buying or DSP and traditional online media planning & buying within a programmatic organisation or department
  • Hands on experience working with programmatic technology used to buy and optimise Programmatic & Online Media campaigns (ideally with a range of suppliers, such as DBM, Atlas, MediaMath, AppNexus, DataXu, Turn, Rocketfuel etc.). Experience managing campaigns in DataXu and DBM ideal
  • Analytically minded and able to work with large data sets and extract actionable insights and learnings from data to be applied in our programmatic campaigns
  • Thorough understanding of how RTB/programmatic trading works – trading, analytics, PMP, networks, media research, and technical integrations
  • Demonstrable track record of building, managing and optimising Programmatic & Online Media campaigns to achieve targets in a competitive sector (retail, finance, travel, gambling etc.)
  • Highly numerate and interested in working with data, using consistent logic rationality and objectivity to drive decisions
  • As the Programmatic Marketing Manager you will be responsible for campaigns across a variety of different products so organisational skills are critical
  • Effective written communication, presentation, analytical, influencing and negotiation skills
  • Bachelor's or Master’s degree in an analytical field preferable (e.g. Marketing Science, Computer Science, Mathematics, Statistics, Economics)
  • LI-CC1
4

Display / Programmatic Marketing Manager Resume Examples & Samples

  • Own tactical responsibility and performance management for display marketing efforts and analysis of campaigns holistically
  • Focused on gaining continuous process improvement in all assigned areas of responsibility
  • Provide executive leadership with seasonal and project completion recommendations across digital landscape, including competitor and business evaluation
  • Optimize digital campaigns in DSPs and various other platforms (including social)
  • Activate all Ad Ops tasks (eg. adserving, creating tags, campaign setup)
  • Extract, analyze and translate marketing data from variety of different sources such as Core Metrics, Google Analytics, channel partner tracking, CRM, social platforms, etc. for go to market decisions and post-campaign strategic reviews
  • Troubleshoot the obstacles facing the various stakeholder groups and develop recommendations to increase the overall effectiveness of online marketing department
5

Display Programmatic Marketing Manager, Apacx Resume Examples & Samples

  • Experience with day to day programmatic management across multiple DSPs and adserving (DCM/Celtra)
  • Hands-on experience with Doubleclick Bid Manager/Mediamath desirable
  • Good sense of humour
  • Experience with Video, Mobile, Native buying a plus
  • You have to be ready to hustle! You must be ready and excited to get into the details and help build a growing business. You're the customer advocate and need to bring the voice of Uber to the masses...you ready?
6

Programmatic Marketing Manager Resume Examples & Samples

  • Work with the Senior Digital Marketing Manager and wider Digital Team to grow sales volumes and achieve digital display targets
  • Work closely with the Audience Management Platform and IDS team to leverage data from the DMP to drive campaign efficiency and performance
  • Collaborate with other Digital channel owners (Display, PPC, Affiliates) to increase the Digital Marketing performance across the entire sales funnel