Programmatic Marketing Manager Cover Letter

I submit this application to express my sincere interest in the programmatic marketing manager position.

Previously, I was responsible for end-to-end project management support in all digital marketing channel execution, including but not limited to search engine marketing (SEM), paid/organic social, programmatic display, 3rd party direct buy, email, onsite merchandising, web site, web forms, lead processing, campaign reporting, and operations reporting.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience with traditional/reserve digital media buying, offline marketing, or search marketing
• Experience working internationally or interfacing with global clients
• Exposure to A/B testing and experimentation
• Support our ongoing efforts to improve our programmatic strategies and tactics across our key markets with market knowledge and collaboration with outside partners
• Create hypotheses and execute rigorous test campaigns to understand the drivers of impact
• Create thoughtful recommendations - backed by data - of new tactics and partners to elevate performance against multiple KPIs
• Strong grasp of the overall digital marketing ecosystem and the role that paid social and programmatic play within it
• Able to demonstrate a proven track record in project management

Please consider me for the programmatic marketing manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for insights to the team and senior management based on analysis and in the context of ongoing paid/owned/earned media to help inform brand marketing and content strategies across digital platforms.

Please consider my qualifications and experience:

• This description is a summary only and is describing the general level of work being performed
• Hands on experience with A/B testing and experimentation
• Deep understanding of what makes display media tick and how best to optimize the channel
• Knowledge and understanding of Programmatic space, including 1st, 2nd, 3rd party audience targeting capabilities, open exchange, PMPs and bidding strategies
• Understanding of DMPs and ad tech and martech space useful
• Structured thinker and strong analytical skills
• Deep understanding of digital lead generation, shopper marketing analysis, and brand building techniques using Social and Programmatic channels
• Working knowledge of digital search

I am excited to be applying for the position of programmatic marketing manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for insights based on analysis and in the context of ongoing paid/owned/earned media to help inform brand marketing and content strategies across digital.

My experience is an excellent fit for the list of requirements in this job:

• Top-notch platform skills with FB Power Editor, AdWords and DBM
• Help identify, develop and activate key local and regional partners allowing us to improve our advertising presence in Japan
• Top-notch platform skills with FB Power Editor, AdWords, Twitter and DBM
• Strong grasp of the overall digital marketing ecosystem in Japan and the role that paid social and programmatic play within
• Shepherd best practices across all of digital media to ensure campaigns deliver maximum impact, complimenting programmatic efforts
• Manage team of programmatic campaign managers, dedicated to supporting local campaigns and initiatives for the Japan market
• Partner closely with regional marketing teams, creative and product to maximize the total efficacy of our efforts
• Be an advocate for Japan within the global programmatic community, help highlight key areas of opportunity and work with the relevant teams to find solutions

I submit this application to express my sincere interest in the programmatic marketing manager position.

Previously, I was responsible for recommendations to marketing leadership on how to expand the digital marketing roadmap and capability including talent, skills, tools and platforms to maximize reach and brand experience.

Please consider my qualifications and experience:

• Identify areas for operational efficiencies and streamlining opportunities
• Top-notch platform skills with FB Power Editor, Google Ads, Twitter or DBM
• A passion for the entertainment business and a strong understanding of popular culture in Japan
• Highly motivated and a professional self-starter, able to successfully manage multiple and shifting priorities in a fast-paced environment
• Strong work ethic and positive problem-solving attitude, and enthusiasm for and experience in team building and skills in a collaborative working environment
• Skills to organize and complete complex projects and to work under tight deadlines
• Possesses outstanding interpersonal relationship skills, along with an understanding of the inherent need to establish and maintain effective and collegial relationships with staff, faculty, students and with departmental representatives within the campus and university
• Strong knowledge of marketing principles and best practices

In response to your job posting for programmatic marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for recommendations to senior leadership on how to expand digital marketing capability including talent, skills, tools and platforms to maximize the digital channel reach and effectiveness.

Please consider my qualifications and experience:

• Experience leveraging eCommerce partner data and platforms
• Certification in or extensive hands-on experience with direct experience with key Ad Tech platforms such as Google Analytics, Demand Side Platforms (DSP), and DMPs
• Deep experience translating strategic business objectives into consumer-centric engagement tactics, leveraging shopper insight, and proving those out
• Significant experience communicating technical material to a range of audiences, including brands, corporate leadership, technology partners, and agencies
• Deep understanding and appreciation for achievement of Business goals and marketing objectives such as Revenue & Product Contribution, ROI and Trial, Retention and Loyalty
• Deep understanding of what makes display media tick and how best to optimise the channel
• Customer-focused, flexible and able to work in a fast-paced, ever-changing environment
• Proficiency in MS applications with a strong emphasis on PPT and Excel