Programmatic Account Manager Cover Letter

I submit this application to express my sincere interest in the programmatic account manager position.

In my previous role, I was responsible for senior level programmatic expertise to internal and external teams (clients, Business Intelligence, Media, agency partners, etc.).

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• In-depth understanding of audience, inventory and ad-serving technology (DFP, Adx, Rubicon, DBM, DCM), third-party ad serving tools
• An analytical mindset and logical process to problem solving through data
• Technical and practical experience working with real time bidding technology
• Fluent Bahasa and English speaker
• Very organized and keen attention to detail
• Working knowledge of Excel [vLookup, pivot tables, formulas, ] and PowerPoint
• Strong interest in Digital Media, Client Services, Programmatic Buying, Data and Audience Targeting
• Extensive work experience with online media sales and ad-tech

In response to your job posting for programmatic account manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for regular media consultation to the brand teams and other cross-functional internal and external partners on all matters related to biddable social & programmatic media.

Please consider my experience and qualifications for this position:

• A team-player with an outgoing personality
• Track and analyze recurring deal issues and communicate trends with team leads
• Collaborate with the product team for additional features and capabilities that will help achieve the goals of our programmatic partners
• Maintain working knowledge of the our needs of specific advertiser verticals (Auto, Entertainment, CPG)
• Advanced knowledge of DSPs – DBM, Appnexus, etc
• Advanced knowledge of programmatic trading and display buying
• Knowledge of 1st party data and use of a DMP (Adobe preferentially)
• Knowledge of third party data and tech for programmatic

I submit this application to express my sincere interest in the programmatic account manager position.

In my previous role, I was responsible for leadership to the MENA Digital Manager & support key digital initiatives – Joint Business Plans, Digital Return On Investment, programmatic media & digital innovation.

Please consider my qualifications and experience:

• Programmatic expertise and knowledge of the holistic ad industry
• Exceptional organizational skills, while paying close attention to detail
• Well versed in digital media and industry trends
• Self-starter who will go the extra mile to help the team achieve programmatic goals
• Needs to constantly prioritize workload with minimal supervision and manage multiple projects
• Hungry to learn the programmatic and ad sales business from a top programmatic publisher
• Proficient in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets
• Managing CPA, CPC, and CPM marketing campaigns

I am excited to be applying for the position of programmatic account manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for backup support for other Programmatic Revenue initiatives pertaining to the utilization of remnant online ad inventory.

My experience is an excellent fit for the list of requirements in this job:

• Experience in Google ADX, Rubicon Project and Amazon user interfaces
• Proven successful track record in excellent client service and project management
• Knowledge and understanding of the Digital Marketing industry
• Understanding of the Programmatic world
• Analytical, possesses strong Qualitative skills to drive maximum yield across campaigns and 3rd party inventory
• Experience in uploading and troubleshoot creative assets
• A strong grasp of the programmatic digital ad tech ecosystem (e.g., SSPs, DSPs, DMPs, AdExchanges )
• Display a genuine passion and curiosity for digital media and the ever-evolving ad-tech landscape

I would like to submit my application for the programmatic account manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for back up support for other Programmatic team initiatives pertaining to the utilization of remnant online ad inventory.

Please consider my experience and qualifications for this position:

• Knowledge of Analytics and Planning tools
• Knowledge of DCM and ad serving
• An awareness of the wider marketing mix
• Understanding market and statistics
• A BSc or demonstrable experience in numerical analysis (mathematics, physics, Economics, IT or similar)
• Experience managing Brand and DR campaigns, optimizing accounts to achieve business outcomes
• Experience of working with 1st party data and audience strategies to optimize Programmatic campaigns
• Experience of working with multiple programmatic self-service DSPs