Programmatic Manager Cover Letter

Please consider me for the programmatic manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for data analysis and insight to optimise yield of digital advertising and other commercial solutions to maximise revenue and sell-through rates.

Please consider my qualifications and experience:

• Understanding of Demand-Side technology preferred
• At least 3-6 months of a marketing or internship experience in media buying
• Knowledge of digital media systems and tools
• Knowledge of online media metrics and analysis
• Knowledge of media billing process
• Familiarity with general IT and internet technologies
• Previous experience working with supply side platforms, specifically Google’s Ad Exchange)
• Experience with client communication and their corresponding technology stacks

In response to your job posting for programmatic manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for programmatic subject matter expertise and consultation to Nestlé teams and business partners for managing Programmatic activity and support with testing innovations.

My experience is an excellent fit for the list of requirements in this job:

• An understanding dynamic creative and tracking technologies
• Hands on using SPP technology such as Rubicon, AdX, Spot X or a good understanding of their capabilities
• Excellent understanding of DFP and similar AdServing systems
• Proven technical understanding of how to utilize our tech stack to design and optimize campaigns
• Experience delivering and optimising programmatic campaigns
• Results orientated, with sharp attention to detail
• Strong Excel skills and comfortable working with and extracting data from internal systems
• Creative approach to a quantitative role, translating data into exciting solutions for advertisers

Please consider me for the programmatic manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for direction and education to the digital platforms team for strategic precision and programmatic paid media campaigns.

Please consider my experience and qualifications for this position:

• Strong understanding of the digital advertising ecosystem and technologies (e.g., AdServing, AdExchanges, DSP’s)
• Internal in addition to external sales skills
• Lead a team to deliver best in class programmatic campaigns for our clients
• Are the key escalation point for issue resolution and campaign related problem solving
• Are the key conduit between key stakeholder groups including sales, product and Media Brands Ad Operations
• Maintain quality control of outbound communication including
• Proven track record of closing deals and meeting/exceeding revenue goals
• Some level of travel as necessary

Please consider me for the programmatic manager opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for programmatic technical expertise to Spotify’s sales team and partners using a client-centric approach to make programmatic recommendations that meet campaign objectives and drive revenue growth.

Please consider my experience and qualifications for this position:

• Proven success in digital sales
• Strong personal brand in AU Programmatic market
• Ideally from DSP, DMP, SSP, Pub or ATD background
• Existing relationships with trading desks strongly preferred
• Strategic sales and creative approach to problem solving
• Teamplayer, organisational and interpersonal skills
• Excellent communicator, detail oriented, analytical mindset, technical aptitude with a basic to medium level understanding of the digital ad marketplace
• Expertise managing audiences in a DMP

I am excited to be applying for the position of programmatic manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for existing/historical Ad Operations perspective for program feedback during proposal process to generate compelling renewable advertising programs.

Please consider my qualifications and experience:

• Intelligent, outgoing, ambitious individual with strong interpersonal skills and work ethic
• Excitement and enthusiasm for digital media, and to learn and develop
• AppNexus, Sizmek, Celtra & DBM experience are an advantage
• A detail oriented, analytical mindset with understanding of digital marketing metrics including CTR, Conversion Rate, CPA and ROAS among other core KPIs
• Good communication skills, both written and oral strong presentation skills
• Excellent at Excel
• Experience in leading media/marketing projects and overseeing media campaign development
• Experience working with and managing agency resources