Country Marketing Manager Resume Samples

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FK
F Kreiger
Frankie
Kreiger
87343 Leannon Spurs
Boston
MA
87343 Leannon Spurs
Boston
MA
Experience Experience
09/2015 – present
Detroit, MI
Senior Country Marketing Manager
Detroit, MI
Senior Country Marketing Manager
09/2015 – present
Detroit, MI
Senior Country Marketing Manager
09/2015 – present
  • Create a digital media plan, inclusive of paid marketing platforms with a goal of driving traffic and increasing brand awareness
  • Provide local content support, including full translation and take-downs of corporate social media content, to support broader corporate initiatives
  • Drive ongoing program integration
  • Develop weekly / monthly content calendar that aligns with and supports corporate milestones and activity. Set targets and timelines for programs and key initiatives
  • Develop and continuously update a set of best practices and manage recommended rules of engagement, helping to build marketing capabilities within the broader Hollister organization
  • Recommend, oversee, plan and optimize daily / weekly / monthly reporting and KPIs
  • Drive cross-functional planning, including product launch activities and loyalty program development, in collaboration with customer relationship marketing (CRM)
05/2009 – 03/2015
Philadelphia, PA
HCo Country Marketing Manager
Philadelphia, PA
HCo Country Marketing Manager
05/2009 – 03/2015
Philadelphia, PA
HCo Country Marketing Manager
05/2009 – 03/2015
  • Deploy integrated social media messaging, programs and campaigns in support of product, brand, and marketing initiatives
  • Collaborate with various teams to implement marketing framework for in-store marketing, CRM, Public Relations, Direct To Consumer, and in a broad spectrum of marketing materials
  • Lead cross-functional daily management to measure and optimize performance of all marketing lead sources
  • Establish and maintain relationships with key customers/ networks/ opinion leaders
  • Responsible for plan, execute and manage marketing plan
  • Work closely with country sales directors in the development of country marketing plans
  • Develop indepth knowledge and constantly sourcing insights on markets they serve, audience behaviours and marketing/content performance
04/2004 – 04/2009
Houston, TX
Country Marketing Manager
Houston, TX
Country Marketing Manager
04/2004 – 04/2009
Houston, TX
Country Marketing Manager
04/2004 – 04/2009
  • Support the setting of marketing (digital & traditional) KPIs and reporting on progress / performance on an ongoing basis
  • Lead development of the Italy & Spain marketing budgets for business plans in respective area of responsibility
  • Lead the optimization strategy across the marketing mix to maximize marketing performance and results
  • Work with regional digital marketing lead to align localized execution of digital marketing strategy in market
  • Day to day management of the marketing budget raising POs, tracking expenditure etc
  • Brings in own network of external partners: knowledge of accounts, NA business, media, artists.
  • Execute partnerships, gift card & bundling strategies in line with Partnership Marketing Strategy devised by Marketing Director
Education Education
Bachelor’s Degree in Creative Flair
Bachelor’s Degree in Creative Flair
Auburn University
Bachelor’s Degree in Creative Flair
Skills Skills
  • Ability to manage sensitive situations. Strong leadership and negotiation skills
  • Demonstrates industry and networking expertise and ability to gain expertise quickly
  • Proven ability to successfully deal with strategic, highly complex issues, problems, and challenges
  • Acute attention to detail and quality
  • Strong editorial and creative skills – able to produce effective written communication, and to critique and develop printed and audio visual creative & design
  • Demonstrated experience and ability in digital marketing/digital content production (social, mobile, paid media, content marketing)
  • Strong PR awareness
  • Strong financial acumen in order to manage budgets, analyze efficacy of marketing initiatives and support the overall corporate financial objectives
  • Self-motivated and has the ability to motivate and influence others
  • Excellent presentation skills
Create a Resume
1

Country Marketing Manager Sweden Resume Examples & Samples

  • Excellent communication and interpersonal skills in Swedish and English
  • Understanding of the technology industry
  • Understanding and ability to drive business results from marketing activity
  • Understanding of the importance in tracking Marketing Return on Investment, preferably with experience in this area
  • Strong in digital marketing
  • PR experience is a plus
  • Ability to manage budgets and complex processes
  • Ability to work independently to pursue goals and thrive in a complex organization within a virtual team
  • Requires Marketing Diploma or equivalent plus 5+ years related experience
  • B2B marketing communications experience
  • Ability to define communications strategy and value propositions
  • Strong influencing and negotiation skills
  • Ability to work effectively under pressure to meet project deadlines, both independently and within a team environment
  • Ability to execute, take personal ownership and make things happen!
  • “Can Do” attitude
2

Country Marketing Manager Resume Examples & Samples

  • Owns and oversees the overall Japan Marketing plan in line with country sales requirements and Industry goals
  • Responsible for overall Japan marketing budget
  • Drives and monitors the result of awareness and demand generation activities in the region
  • Acts as single point of contact for aligning execution in the Japan region with brand objectives and industry business and positioning priorities
  • Ensures local coordination between all Regional Marketing staff (industry, promotions, subscription marketing, events, etc.) for overall rollout strategy including contact strategy and segmentation
  • Works with the rest of the Autodesk marketing eco-system to facilitate the rollout of pan-APAC programs in Japan
  • Acts as main point of contact for all Marketing to Japan organization
  • Drives major events focusing on end-customers or channel partners
3

Country Marketing Manager Resume Examples & Samples

  • Owns and oversees the overall Canada Marketing plan in line with country sales requirements and Industry goals
  • Ensures amplification of Autodesk marketing strategy through channel partners (MDF investments, training..)
  • Acts as main point of contact for the Americas’ Sales organization for all Canada marketing matters
  • Leads broader Americas’ Marketing projects according to requirements
4

Country Marketing Manager Resume Examples & Samples

  • Working closely with the Marketing Director to support the development and execution of a clear marketing strategy and plans that meet user growth and revenue objectives
  • Support the setting of marketing (digital & traditional) KPIs and reporting on progress / performance on an ongoing basis
  • Leverage digital analysis to ensure clear, accurate and useful information is communicated to assist in informing strategy and maximising the effectiveness of programming, editorial and social media planning
  • Coordinate with Operations and Programming team to ensure marketing activities are aligned to scheduled series and programming stunts
  • Update content calendar on a monthly basis, ensuring all key titles are promoted across all platforms (social, promos, platforms, website)
  • Coordinate with Editorial Manager to ensure social and web activities are aligned to marketing activities and goals
  • Execute partnerships, gift card & bundling strategies in line with Partnership Marketing Strategy devised by Marketing Director
  • Develop an on-going knowledge of competitor online marketing strategies and subsequent opportunities
  • Any other duties as needed
  • Demonstrated experience and ability in digital marketing/digital content production (social, mobile, paid media, content marketing)
  • Proven ability to contribute to B2C marketing strategy, planning, research and execution
  • Proven success in collaboration with PR to motivate key influencers / brand advocation
  • Experience of creating & monetizing digital content
  • Strong Digital Media Skills at executional level: paid, viral, social (Solid understanding of Facebook, Twitter, You Tube, Instagram, Google+ etc.), content marketing
  • A thorough understanding of content management systems
  • Strong PR awareness
  • Strong financial acumen in order to manage budgets, analyze efficacy of marketing initiatives and support the overall corporate financial objectives
  • Strong editorial and creative skills – able to produce effective written communication, and to critique and develop printed and audio visual creative & design
  • Bachelor's degree or relevant marketing experience working in an agile environment preferably with professional marketing qualifications
  • TV industry experience an advantage
5

Country Marketing Manager Resume Examples & Samples

  • Providing insight that shapes the strategic marketing plan to support the growth of the business based on profound connection with key personalities in boardriding and youth culture segment
  • Represents the face of Quiksilver on and off the board
  • Brings in own network of external partners: knowledge of accounts, NA business, media, artists
  • Digital marketing knowledge
  • Work closely with country sales directors in the development of country marketing plans
  • Collaborate with the country sales team to support cathedral accounts
  • Be the ‘brand voice’ of the region within meetings with accounts
  • Work with regional brand marketing lead to deliver insights for the territory and measure effectiveness of campaigns via set KPI’s
  • Responsible for successful trade marketing of campaigns across retail, and wholesale channels- ROI analysis, KPI accountability
  • Work with regional digital marketing lead to align localized execution of digital marketing strategy in market
  • Submit budget recommendations during yearly planning process aligned to global strategy
  • Participate in all country planning + budgeting
  • Oversight of brand marketing SG&A tracking, analysis & reporting at a country / Sub-region level
  • Tertiary qualification in Marketing, Sales, or related business function
  • 5+ years’ experience in Marketing function
  • Understanding of apparel industry in youth culture segment,
  • Excel, PowerPoint and presentation skills
  • Experience in the country / sub region of relevance
  • Affiliation with board riding culture, retail/wholesale experience
  • Adobe Suites
6

HCo Country Marketing Manager Resume Examples & Samples

  • Create a digital media plan, inclusive of paid marketing platforms with a goal of driving traffic and increasing brand awareness
  • Develop weekly / monthly content calendar that aligns with and supports corporate milestones and activity. Set targets and timelines for programs and key initiatives
  • Recommend, oversee, plan and optimize daily / weekly / monthly reporting and KPIs
  • Provide local content support, including full translation and take-downs of corporate social media content, to support broader corporate initiatives
  • Manage external vendors (e.g. marketing and advertising agencies, local print production) where appropriate
  • Drive ongoing program integration
7

Country Marketing Manager Resume Examples & Samples

  • Responsible for plan, execute and manage marketing plan
  • Responsible for planning all the marketing interactions and touch points in support of customer journey, experience and agreeing goals
  • A thorough understanding and planning across audiences, channels, digital and media
  • Key point of contact, and marketing planning point for the sales organization
  • Develop indepth knowledge and constantly sourcing insights on markets they serve, audience behaviours and marketing/content performance
  • Establish and nurture an audience-centric culture in planning approach and implementation
  • Lead the optimization strategy across the marketing mix to maximize marketing performance and results
  • Performs against budget and marketing goals
  • 10+ years of relevant work experience in marketing
  • Speak, read and write English fluently
8

Senior Country Marketing Manager Resume Examples & Samples

  • Create a marketing strategy for Germany, translating total company marketing initiatives into appropriately localized ideas and campaigns
  • Deploy integrated social media messaging, programs and campaigns in support of product, brand, and marketing initiatives
  • Develop and continuously update a set of best practices and manage recommended rules of engagement, helping to build marketing capabilities within the broader Hollister organization
  • Drive cross-functional planning, including product launch activities and loyalty program development, in collaboration with customer relationship marketing (CRM)
  • Collaborate with various teams to implement marketing framework for in-store marketing, CRM, Public Relations, Direct To Consumer, and in a broad spectrum of marketing materials
9

Country Marketing Manager Resume Examples & Samples

  • Support communication and PR programs, in the traditional and digital space
  • 8-10 years experience as marketing manager in Enterprise and Corporate Solutions
  • Experience in managing event programs, communicate and network with large audience
  • Experience in creating and implementing communications and campaign strategies and have solid results to demonstrate those skills
  • Able to skilfully interact with and influence with executives and senior managers
  • Able to work confidently with local teams but also within a virtual EMEA team
  • Demonstrates industry and networking expertise and ability to gain expertise quickly
10

Country Marketing Manager FR Resume Examples & Samples

  • Support channel enablement programs to reinforce product and Lenovo solutions knowledge in the channel preferred partners
  • Identify strong wins in the country and develop case studies and references in the market
  • Proven ability to successfully deal with strategic, highly complex issues, problems, and challenges
  • Ability to in partnership with product / 4P, sales, business units, international teams and 3rd-party vendors
11

Country Marketing Manager Benelux Resume Examples & Samples

  • Build Lenovo Brand awareness in the Data Centre Market
  • Develop Digital and Social media activities aimed to reinforce our brand
  • Develop relationship with our strategic Alliances Partners at local level and develop co marketing programs
  • Ability to analyse, net out and present results at senior level, aligned to business objectives
  • Excellent English skills
12

Country Marketing Manager MEA Resume Examples & Samples

  • Develop Relationship Marketing programs aimed to end customers – Large to SMB
  • Coordinate co – marketing activities with the channel to develop brand and generate demand
  • Provide clear direction to EMEA marketing team on key programmes, initiatives, best-practise, ideas and priorities
13

Country Marketing Manager Resume Examples & Samples

  • Develop, communicate and execute on the marketing plan and vision in France, Belgium & Maghreb together with the Centres of Excellence, Portfolio and Segment Marketing teams
  • Support achievement of overall revenue and marketing goals
  • Lead development of the France, Belgium & Maghreb marketing budgets for business plans in respective area of responsibility
  • Ensure budget compliance and measures of return of investments
  • Communicate, inspire, motivate and inform colleagues in sales, service and customer satisfaction teams - ensuring clear direction
  • Establish and maintain relationships with key customers/ networks/ opinion leaders
  • Report to Commercial Operations France, Belgium & Maghreb Teams at regular intervals
14

Country Marketing Manager Resume Examples & Samples

  • Develop, communicate and execute on the marketing plan and vision in Italy & Spain together with the Centres of Excellence, Portfolio and Segment Marketing teams
  • Lead development of the Italy & Spain marketing budgets for business plans in respective area of responsibility
  • Report to Commercial Operations Italy & Spain Teams at regular intervals
15

Country Marketing Manager Resume Examples & Samples

  • 10+ years of experience successfully managing marketing or sales in a direct B2B industrial, print, or packaging market
  • Demonstrated success in managing lead generation programs using a metric-driven approach and a mindset of continuous improvement
  • Proven ability to create successful content and campaign materials beyond product collaterals
  • General understanding of digital marketing (PPC, SEO, email, social) fundamentals
  • Excellent interpersonal and collaboration skills. Proven ability to drive results through effective management of cross-functional partners and teams without formal authority
  • Experience managing and developing a team of direct reports
  • Passion and enthusiasm for driving change and continuous improvement
  • Success in building and managing project plans to committed deadlines, using standard project management tools and best practices
  • Ability to travel 35%, primarily within Europe (UK, France, Germany, Italy, Switzerland)
  • Fluent in written and spoken English
  • Managed a full lead process, including tracking and quantification
  • Experience in Telemarketing management
16

Country Marketing Manager Resume Examples & Samples

  • Partnering to win across an agency ecosystem and internal stakeholders
  • Articulation of a story driven by insight
  • Quick learning, bias to action and able to find meaning to work
  • Drive, energy, transformational and engaging mindset
  • Ability to connect, coach and empower people every day
  • Development, alignment and execution of B2B and B2C marketing strategy & plans based on local insights that align with Business Unit priorities (includes media)
  • Actively aligning and integrating the plans with key stakeholders representing Regional Marketing, Country Managing Director, Sales and Country product categories
  • Local asset creation, as applicable
  • Local reporting of insights, channel marketing, PR, media, trade marketing, HP.com and events
  • Oversee the selection and setting of targets, in conjunction with the global timelines and customized to business units and markets, for the key metrics used to gauge performance against the marketing plans, including
17

Country Marketing Manager Resume Examples & Samples

  • A high level of energy, commitment, and passion for results; the ability to meet deadlines and handle numerous projects at once
  • Ability to combine strategy and execution
  • Thorough digital and social media marketing experience
  • Excellent stakeholder management experience with working across global matrix organizations
  • Ability to influence at all levels
  • Ability to approach a situation, envision the big picture and set appropriate strategies for effectiveness
  • Excellent organization skills and must be a detail-oriented team player
  • Ability to collaborate, lead and work under pressure in a fast-paced matrixed organization
  • Excellent organization and project management skills (deadlines, vendor/agency management, budgets)
  • Self-motivated and has the ability to motivate and influence others
  • Innovative, forward thinking marketer
  • Fluency and language skills in Norwegian and English are essential