Executive Marketing Manager Resume Samples

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AK
A Kautzer
Antonietta
Kautzer
8666 Mueller Corner
New York
NY
8666 Mueller Corner
New York
NY
Experience Experience
12/2013 – present
Philadelphia, PA
Executive Marketing Manager Online Managed Programs
Executive Marketing Manager Online Managed Programs
12/2013 – present
Philadelphia, PA
Executive Marketing Manager Online Managed Programs
12/2013 – present
  • Develop and execute key large-market, thematic campaigns that raise awareness of Pearson’s online program management services and position Pearson’s competitive advantage in the market
  • Develop and execute key campaigns that are focused on engaging critical target markets, accounts and new audiences exposing them to Pearson’s Online Program Management services
  • Work closely with other groups including programs, communities, social, marketing communications, Higher Ed services and third party partners to extend reach and amplify campaigns and strategy
  • Optimize the marketing budget and effectiveness of marketing spend and profit contribution
  • Track ROI and monitor Key Performance Indicators to ensure campaigns are effective and contributing to overall profit
  • Coordinate the development and maintenance of essential product information by working with team to develop accurate and current data for all products
  • Work with sales organization to develop training tools and materials, answer customer/rep inquiries, and troubleshoot special problems
08/2006 – 07/2013
Philadelphia, PA
Executive Marketing Manager, Institutional
Executive Marketing Manager, Institutional
08/2006 – 07/2013
Philadelphia, PA
Executive Marketing Manager, Institutional
08/2006 – 07/2013
  • Develop and execute an integrated marketing campaign geared toward increasing leads and positioning Cengage Learning as a leader and increasing overall brand awareness in the channel
  • Work with stakeholders (Sales, Product Marketing, Product Management, Business Development and Technology) to create compelling messages for products and services that engage our sales team and targeted customer segments and lead conversion to sales
  • Create and deliver content for lead nurturing campaigns and sales-facing tools and resources, working with Marketing Communications Manager
  • Provide marketing support for strategic partnerships, business model strategies, and other key initiatives for the channel
  • Collaborate with Sales, Product Management and Technology as an integral part of the product development team for the Institutional channel, attending all key strategy meetings to influence the direction of the portfolios during development and ensure market advantages and differentiation
  • Understand current marketing tools and tactics to execute integrated campaigns
  • In close collaboration with the Institutional sales and events services teams, develop and execute customer events that have high impact in terms of enrollments and cost, advance Cengage thought leadership and lead to sales conversion. Travel to and lead conferences and events as necessary
11/2000 – 05/2006
Chicago, IL
Executive Marketing Manager
Executive Marketing Manager
11/2000 – 05/2006
Chicago, IL
Executive Marketing Manager
11/2000 – 05/2006
  • Monitor the product health of HESI and determine key performance indicators to measure performance against goal
  • Prepare, execute, and evaluate marketing and business development plans for key programs
  • Develop and execute yearly product marketing strategic plans
  • Work with large, cross-functional team to identify and evaluate digital product and service opportunities
  • Create compelling content to differentiate programs and drive demand for digital products
  • Create, update, and maintain product information that supports efforts of multiple sales channels
  • Develop/refine product messaging and positioning for McGraw-Hill Psychology programs including online content, eBooks, and related digital tools and services
Education Education
Bachelor’s Degree in Business
University of North Texas
Bachelor’s Degree in Business
Skills Skills
  • Ability to manage multiple projects simultaneously and respond to challenging situations
  • Strong interpersonal skills to motivate and drive others without direct authority over them
  • Strong Collaborator, building relationship across field marketing, product management and other key stakeholders
  • Excellent writing, presentation and communication skills
  • Displays a relentless commitment to promoting a strong sense of urgency for reaching goals
  • Strong project management skills
  • Displays the ability and confidence to adapt business goals as a result of collected customer metrics
  • Analytical thinker and problem solver
  • Effectively manage time and be organized
  • Work independently and within a team
Create a Resume
1

Executive Marketing Manager Resume Examples & Samples

  • Develop/refine product messaging and positioning for McGraw-Hill Psychology programs including online content, eBooks, and related digital tools and services
  • Design and implement campaigns to launch new digital products and services, including customer communication, competitor analysis, user onboarding, sales training and support
  • Recommend research-based changes and improvements in assigned product lines
  • Oversee an annual convention and event plan
  • 6+ years of Marketing or business development experience required, preferably in educational technology
  • Must be able to meet deadlines, and on occasion, turn projects around in a short time frame
  • Excellent verbal and written communication skills, including strong presentation skills (must be able to develop and deliver presentations for internal and external audiences)
  • Excellent analytical skills required
2

Executive Marketing Manager Online Managed Programs Resume Examples & Samples

  • Develop and execute key large-market, thematic campaigns that raise awareness of Pearson’s online program management services and position Pearson’s competitive advantage in the market
  • Develop and execute key campaigns that are focused on engaging critical target markets, accounts and new audiences exposing them to Pearson’s Online Program Management services
  • Create quantifiable case studies, customer testimonials, and thought-leadership content showcasing effective partnerships that can be leveraged
  • Collaborate with sales operations towards better connecting the lead gen processes, as well as provide sales enablement tools
  • Optimize the marketing budget and effectiveness of marketing spend and profit contribution
  • Track ROI and monitor Key Performance Indicators to ensure campaigns are effective and contributing to overall profit
  • Work closely with other groups including programs, communities, social, marketing communications, Higher Ed services and third party partners to extend reach and amplify campaigns and strategy
  • Execute on strategic campaigns that deliver compelling content - driving customer value, generating successful marketing awareness of Online Managed Program services, and driving a measurable contribution towards driving and exceeding revenue objectives
  • Eight (8) years of successful education experience required, including at least three (3) years of successful marketing experience
  • Outstanding communication skills required
  • Effective organizing and prioritizing skills
  • Exhibit special expertise in the areas of strategic planning, research and marketing, and product planning
  • Ability to manage multiple priorities and to interface effectively with customers and with other departments within the organization
  • Strong analytical skills to both gather and interpret key data points to drive campaign decisions
  • Excellent interpersonal skills very valuable in driving consensus and momentum around campaigns
  • Exhibit strong sense of ideation and creativity
  • Strong aptitude and curiosity to leverage Social Marketing and Data Analytics in reaching targeted customers
  • Interest in continued professional development
  • Masters degree
  • Understand and experience driving integrated and digital marketing campaigns
  • Understanding of Higher Ed Market
  • Experience selling and marketing Higher Ed Online Services
3

Executive Marketing Manager, Institutional Resume Examples & Samples

  • Develop and execute an integrated marketing campaign geared toward increasing leads and positioning Cengage Learning as a leader and increasing overall brand awareness in the channel
  • Work with stakeholders (Sales, Product Marketing, Product Management, Business Development and Technology) to create compelling messages for products and services that engage our sales team and targeted customer segments and lead conversion to sales
  • Work closely with the Market Research team to identify research needs and synthesize findings to develop customer personas and insights. Socialize insights throughout the organization and use information to develop business and marketing strategies and influence product development
  • Create and deliver content for lead nurturing campaigns and sales-facing tools and resources, working with Marketing Communications Manager
  • Provide marketing support for strategic partnerships, business model strategies, and other key initiatives for the channel
  • Collaborate with Sales, Product Management and Technology as an integral part of the product development team for the Institutional channel, attending all key strategy meetings to influence the direction of the portfolios during development and ensure market advantages and differentiation
  • Understand current marketing tools and tactics to execute integrated campaigns
  • In close collaboration with the Institutional sales and events services teams, develop and execute customer events that have high impact in terms of enrollments and cost, advance Cengage thought leadership and lead to sales conversion. Travel to and lead conferences and events as necessary
  • Work directly with Career sales partners to track sales progress, proactively drive sales activities at the appropriate time during the sales cycle, and assist in closing high-value business
  • Work with the Marketing Coordinator to craft, test, and refine effective sales tools and sales collateral
  • Build relationships with key market influencers, i.e., early adopter distributor and end user customers, and thought leaders
  • At least 5 years of marketing experience or equivalent work experience in higher education enterprise sales and services
  • BA or BS college degree
  • Demonstrated experience in understanding and interpreting data and research, making that data and research consumable for a wide variety of audiences, and leveraging it to impact customer perception and decision-making
  • Proven record of outstanding storytelling, data-driven campaign creation, analysis, and execution
  • Strong understanding of the digital market space and trends
  • Demonstrated strategic agility, analytical and prioritization skills blended with strong attention to detail and organization skills
  • Excellent oral, written communication, and presentation skills with a proven ability to inform, motivate, and inspire internal and external audiences
  • Interpersonal savvy, with strong negotiation and influence skills to work well within teams from within corporate and entrepreneurial environments that include multiple stakeholders up and down the organization, in multiple locations across the country
  • Drive for results in a fast-paced environment. “Can-do”, positive attitude and persistence
  • Creative, with ability to develop or champion new and innovative approaches, ideas, methods processes, products and services
4

Executive Marketing Manager, Institutional Resume Examples & Samples

  • Develop and execute an integrated marketing campaign geared toward increasing leads and positioning Learning Objects as a leader and increasing overall brand awareness in the channel
  • Work with the web team to ensure that products/services are accurately reflected on the Learning Objects and Cengage websites and that all required lead acquisition components are fully in place
  • Work directly with Career and Institutional sales partners to track sales progress, proactively drive sales activities at the appropriate time during the sales cycle, and assist in closing high-value business
  • You have 5 or more years of marketing experience or equivalent work experience in higher education enterprise sales and services
  • You possess a Bachelor’s degree from an accredited institution
  • You can demonstrate experience in understanding and interpreting data and research, making that data and research consumable for a wide variety of audiences, and leveraging it to impact customer perception and decision-making
  • You’ve got a proven record of outstanding storytelling, data-driven campaign creation, analysis, and execution
  • You have a strong understanding of the digital market space and trends
  • You can leverage your abilities of strategic agility, analytical and prioritization skills blended with strong attention to detail and organization skills
  • You possess excellent oral, written communication, and presentation skills with a proven ability to inform, motivate, and inspire internal and external audiences
  • You have an interpersonal savvy, with strong negotiation and influence skills to work well within teams from within corporate and entrepreneurial environments that include multiple stakeholders up and down the organization, in multiple locations across the country
  • You have a drive for results in a fast-paced environment. “Can-do”, positive attitude and persistence
  • You’re creative, with ability to develop or champion new and innovative approaches, ideas, methods processes, products and services