Lead Marketing Manager Resume Samples

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CS
C Schuppe
Candace
Schuppe
5091 Josianne Crossing
Houston
TX
5091 Josianne Crossing
Houston
TX
Experience Experience
11/2015 – present
Philadelphia, PA
Senior Lead Marketing Manager
Senior Lead Marketing Manager
11/2015 – present
Philadelphia, PA
Senior Lead Marketing Manager
11/2015 – present
  • Manage multiple sales tools and programs ensuring alignment with the sales process, measuring the effectiveness and driving improvements
  • Devise and execute a tactical campaign strategy using the most relevant marketing channels to support direct sellers in generating opportunities
  • This position will be responsible for supporting program development and execution in relation to acquiring customers and cross selling to current customers
  • Assist in implementing the marketing programs across all route to markets in Alliances
  • Performs sensitivity by segment/vertical/etc and analyzes the impact of strategic changes to the business
  • Domain management & acquisitions
  • Evaluates effectiveness of strategies, identifies gaps and opportunities, and recommends innovative yet practical improvements
10/2012 – 10/2015
Los Angeles, CA
Lead Marketing Manager / Analyst
Lead Marketing Manager / Analyst
10/2012 – 10/2015
Los Angeles, CA
Lead Marketing Manager / Analyst
10/2012 – 10/2015
  • Analyze Segment (Prospects, Customers and Sales Channel) performance and make recommendations to improve key product sales
  • Develop and report on metrics to support development of recommendations, across marketing and sales
  • Identify and develop niche/target acquisition opportunities and programs, utilizing data to support and make recommendations
  • Work on cross-functional teams to launch new products/services
  • Create, Drive And Maintain Product, Pricing, Positioning and Promotion Strategy
  • Provide strategies and recommendations based on data/analysis and metrics tracking
  • Strong use of Microsoft Office products including Power Point and Word, Excel and other modeling software
02/2007 – 09/2012
Los Angeles, CA
Lead Marketing Manager
Lead Marketing Manager
02/2007 – 09/2012
Los Angeles, CA
Lead Marketing Manager
02/2007 – 09/2012
  • Developing and implementing data driven framework to manage, report and forecast on daily, weekly and monthly retention metrics
  • Work closely and under the direction of the Enterprise Segment Marketing manager to develop initiatives and campaigns to support Enterprise customers
  • Develop messaging and work with creative teams to plan, staff, and execute event
  • Work with key vendors on communications development and delivery
  • Manage Product, Promotional and Revenue Performance
  • Work with product and engineering teams to cultivate new marketing opportunities and articulate product strategy
  • Work directly with Marketing team members from other business units within att.com as well as national marketing representatives
Education Education
Bachelor’s Degree in Marketing
The George Washington University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage a cross-functional team
  • Proven ability to drive results
  • Excellent writing skills
  • Proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
  • Team oriented - ability to motivate and work well with diverse, cross-functional teams
  • Approx 5 years of related experience
  • Someone who understands multi-channel marketing & is passionate about thinking big
  • Five or more years marketing experience within relevant industry and/or vertical marketing experience
  • Team player who has effective soft skills to manage stakeholders across teams
  • Excited to bring innovative ideas
Create a Resume
1

Lead Marketing Manager, Mobility Offers Resume Examples & Samples

  • Represent Marketing for offer and upgrade (device and policy related aspects) system capabilities during business requirements gathering sessions; ensure the broad realm of mobility offer and upgrade eligibility requirements are cared for in design and development
  • Liaise as key business contact and gatekeeper to all offer and upgrade eligibility related rules and functionality in MRE and offer engine
  • Liaise with National Marketing teams to drive strategy, definition, and execution on policies
  • Liaise with field/channels, legal team and leadership teams to solicit input and approvals on policy, process and systematic support for upgrades
  • Represent Marketing in cross-functional discussions/projects related to upgrade eligibility and associated business solutions
  • Manage upgrade project/program related documentation as necessary in Share Point and IT project management systems
  • Participate in testing of system changes for departmental and company-wide changes
  • Work closely with all levels of the organization in order to determine process improvements related to our offer prioritization platform and governance process
  • Work collaboratively with all levels of management and provide ongoing status reports to cross functional business partners
  • Consolidate information and present to senior management in a clear and concise manner
  • Bachelor’s Degree in Marketing, Business or related field of study
  • 7+ years of Marketing or related, relevant experience (Business Analysis, Project Management, etc.) Strong problem-solving and analytical skills, including a qualitative and quantitative skill set
  • Ability to learn the business and offer decision platform, become a SME for other cross-functional teams
  • Experience in creating and documenting business requirements
  • Leadership qualities, including meeting facilitation, time management, organizational skills and ability to influence others, negotiation skills to get the job done
  • Demonstrated success managing matrix teams; work effectively with business and technical managers
  • Experience with public speaking and presentation skills
  • Occasional travel (up to 10%)
2

Lead Marketing Manager Resume Examples & Samples

  • Lead local and national campaign development for new product launches, brand awareness campaigns, national retail efforts and store grand openings
  • Partner with cross-functional marketing team to develop offer messaging and creative assets. Facilitate creative and legal reviews. Direct agency partners with feedback and business background to inform and influence the work
  • Resolve escalations and offer coordination needs with Sales Directors
  • Manage agency relationships
  • 5+ years’ related experience in marketing or telecom industry, creative agency management experience preferred
  • Demonstrated proficiency developing marketing strategies and positioning
  • Proficiency with MS Office Suite
  • Travel as business needs require
  • Five or more years’ related experience in marketing, advertising, communications, etc
  • Advertising agency experience
  • Production experience in digital and broadcast media
  • Understanding of brand and advertising research methodology
  • Previous experience working in the retail industry (focus on telecom preferred)
  • Must possess both outstanding written and oral communication skills
  • Exceptional organizational and problem solving skills and proven ability to handle multiple tasks
  • Excellent customer / client service skills
  • Ability to travel as required (light travel)
  • Strong strategic development background, including development of plans and presentations
  • Solid understanding of media planning and current media platforms
  • Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
  • Bachelor's degree in marketing, advertising, communications or related discipline
  • Knowledge of wireless terminology, products, and services
  • Knowledge of telecommunications industry and terminology
  • Ability to work with multiple levels of management throughout organization
3

Lead Marketing Manager, OTT Resume Examples & Samples

  • Oversee work prioritization, forecasting, scheduling and coordination of resources for projects
  • Partner with teams across the marketing organization
  • 6+ years’ marketing experience with a subscription-based service
  • Prior experience with “Over the Top” and digital first marketing
  • Exceptional organizational and problem solving skills and proven ability to handle multiple projects
4

Lead Marketing Manager Resume Examples & Samples

  • Manage the implementation and management of new/existing programs, products and initiatives within the retention team
  • Support upcoming and future initiatives such as ROI analysis on all campaigns, lead management segmentation and vendor consolidation
  • Proactively identify improvement opportunities within the sites and develop solutions to improve performance and the customer experience
  • Create project plans for outbound initiatives and leverage internal (including training, QA, communications, sales ops, Business Intelligence) and external resources (vendor sites) to achieve results
  • Work closely with retention program management/ business analytics partners to develop planning model for new initiatives and provide appropriate milestone reporting and escalation as required
  • Partner with training and communications teams to ensure new classes and training programs are well executed and desired results achieved
  • Proactively provide feedback and identify opportunities to the business unit to improve retention treatment efficiencies within and across lines of business. Develop and implement solutions to address the opportunities
  • Provide guidance and direction to leadership team and vended sites as it relates to process-related opportunities and change management
  • Conduct quarterly reviews via a site assessment process to validate/ensure effective interaction between relevant business partners
  • Identify real and potential problems that impact the vendor sites; provide alternative solutions to mitigate risk and improve performance
5

Senior Lead Marketing Manager Resume Examples & Samples

  • Develop product positioning and messaging that differentiates CenturyLink Managed Services portfolio within the market. Work across internal teams including Product Management, Marcom, Field Marketing and Segment Marketing to ensure consistent use of messaging in all internal and external material and marketing programs
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the portfolio of Managed Services
  • Product launch – plan the launch of new products/services and releases, and manage the cross-functional implementation of the plan. Work with product management to define the portfolio strategy including rationalization of services, sunset strategies, enhancements, new launches, and partner strategy
  • Market intelligence – be the expert on buyers and influencers of technology services, how they buy and their buying criteria; be the expert on the competition and how to win against them. Lead market research and customer insight/voice of customer initiatives and use the findings to inform marketing programs/plans
  • Demand generation – develop the strategy and manage the marketing programs that drive awareness, consideration and demand for the portfolio. Work with Product Management, Field Marketing, Marcom, Analyst Relations, Public Relations and other internal resources to develop and deploy persona-based and vertical targeted content related to service launches, awareness/thought-leadership and demand generation programs
  • Bachelor’s degree and 8+ years of experience in B2B product/services marketing. 6+ years of experience with Master's Degree
  • Experience in IT Services/Infrastructure companies
  • Strong understanding of corporate IT environments and the common technology-related challenges and use cases employed within them, along with the MSP/CSP, ISV and SI markets and trends
  • Exceptional leadership and execution skills in a complex, matrixed environment with an ability to both define strategy and execute at a tactical level
  • An innovative thinker who is able to get results from work across functional silos, interface with multiple disciplines within the organization, follow-through on commitments, and communicate a shared vision
  • Strong written and verbal communicator with excellent presentation skills
  • Solid understanding of the full marketing mix
  • Experience building and maintaining relationships with customers, vendors, and partners
  • Decisive, action-oriented with high energy and integrity
  • Ability to influence others with your ideas and strategies; and inspire confidence in executives and senior level product and sales management
6

Senior Lead Marketing Manager Resume Examples & Samples

  • Develop product positioning and messaging that differentiates CenturyLink Hosting/Cloud Infrastructure Services portfolio within the market. Work across internal teams including Product Management, Marcom, Field Marketing and Segment Marketing to ensure consistent use of messaging in all internal and external material and marketing programs
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the portfolio of Hosting/Cloud Infrastructure Services
  • Market intelligence – be the expert on buyers and influencers of Managed Hosting and Cloud services, how they buy and their buying criteria; be the expert on the competition and how to win against them. Lead market research and customer insight/voice of customer initiatives and use the findings to inform marketing programs/plans
7

Lead Marketing Manager Resume Examples & Samples

  • This position will be responsible for supporting program development and execution in relation to acquiring HSI customers
  • The Lead Marketing Manager will interact and drive Go-To-Market (GTM) programs/strategies across various teams which include but not limited to: Marcom, Product, Channel Sales, Targeting, Segment and Operations. This role will require best in class leadership skills, communication skills and the ability to drive/influence cross functional teams effectively
  • Partner with Marcom team to ensure positioning, placement and creative aligns with GTM strategy and ultimately puts Channel Sales in the best position to convert a lead into a sale
  • This role will be measured on execution excellence and the ability to react quickly, determine priority and change as the needs of the business change. Optimization of the sales funnel, driving targeting and segmentation strategy and utilizing metrics/reporting to support and confirm the effectiveness of GTM strategies are keys to success
  • The Lead Marketing Manager will be responsible for driving appropriate measurement from the Analytics Team in order to determine changes, augmentations and repeats of effective programs/strategies
  • Bachelor’s degree, or equivalent education and experience
  • 6+ years of successful Marketing, Strategy and Program Management experience with Bachelor's Degree; 4+ with a Master's Degree
  • Experience must encompass background in both online and offline (DM, TV, Radio, print, etc) tactical executions
  • Must have a financial and results driven focus in decision making and recommendations; with an ability to translate varied data sets into a recommendation that is able to be shared with senior management to influence the business
  • Strong communication and influencing skills, leadership, analytical and decision making skills; with an ability to present and interact with Directors and Vice Presidents of the corporation
  • Must be a positive, highly driven and collaborative team player
  • Ability to be comfortable in an evolving environment while working both independently and collaboratively with limited direction
  • Strong Excel and PowerPoint skills a must
  • Ability to travel as business needs require (approx. 5%-15%)
  • Telecom industry background a plus
  • Experience in marketing and knowledge of various broadband technologies
  • Background and familiarity in a heavy Channel Sales (Call Center, Direct/Door-to-Door, Third Party Partner, Website, etc) environment
8

Senior Lead Marketing Manager Resume Examples & Samples

  • Develop product positioning and messaging that differentiates CenturyLink services and consulting domain expertise within the market. Work across internal teams including Product Management, Marcom, Field Marketing and Segment Marketing to ensure consistent use of messaging in all internal and external material and marketing programs
  • Sales enablement – communicate the value proposition of the products/services to the sales team and develop the sales tools that support the selling process of the portfolio of consulting, security and IT services
  • Market intelligence – be the expert on buyers and influencers of technology-related products and services, how they buy and their buying criteria; be the expert on the competition and how to win against them. Lead market research and customer insight/voice of customer initiatives and use the findings to inform marketing programs/plans
  • Significant experience with an IT services/infrastructure company
  • Specific previous experience marketing consulting services
9

Lead Marketing Manager Resume Examples & Samples

  • Approx 5 years of related experience
  • Degree; MBA preferrred
  • Fluency in English & Arabic
  • Hard working
  • Multi-tasker, driven by targets
  • Excited to bring innovative ideas
  • Team player who has effective soft skills to manage stakeholders across teams
  • Someone who understands multi-channel marketing & is passionate about thinking big
  • Languages: Fluency in and English are a MUST!
10

Senior Lead Marketing Manager Resume Examples & Samples

  • Organic traffic growth
  • Search engine & MOZ scoring
  • Site-wide content counsel for keywords and search opportunity
  • Administer & update search engine programs
  • Best practices in website architecture (domains, URLS, navigations structures, etc.)
  • URL schema and strategy ownership (incl execution)
  • International organic growth & URL strategy ownership (incl execution)
  • Domain management & acquisitions
  • Global/ecosystem redirects & vanity URL ownership
  • Key team member on international/translations management
  • Website content support, to include AEM content management
  • Regular & Ad Hoc traffic & behavior reporting support and analytics
  • Regular keyword/term research & reporting
  • Violation Error/Broken Link Reporting and Fixing
  • Guidance to social team & blog team for best practice integrations
  • Subject matter expertise to include current events & operational trends
  • Regular link checking
  • Referral traffic support (back linking)
  • Traffic/behavior/onsite troubleshooting & problem solving
  • Assistance with paid campaign execution & analysis
  • Assistance, growth into deeper technical & behavioral analytics
  • 8+ years of experience in Marketing
  • Search Engine Marketing (SEM) and Search Engine Optimization (SEO) (Corporate/In-house experience preferred)
  • Experience with Enterprise level SEO tools such as Conductor SearchLight, BrightEdge, SEMRush…etc
  • Knowledgeable of cloud, colocation, managed services, hybrid-it, it security, it consulting and other IT related services
  • Proficient in HTML / CSS
  • Strong understanding of International SEO, specifically in Australia, Canada, Germany, Hong Kong Singapore and Japan
  • Experience creating onsite Technical SEO assessments and implementation guidelines
  • Experience with website analysis using a variety of tools including Google Analytics & Adobe Analytics as well as internal reporting tools
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
  • Proficiency in MS Excel, PowerPoint, and Word
11

Lead Marketing Manager Resume Examples & Samples

  • Responsible for data and reporting to leadership with offers, landing pages, titles, marquees, pricing, promotions and re-mail
  • Responsible for providing, understanding and supporting optimization business cases and tests centered around key business metrics such as conversion, gross orders/sales, customer satisfaction, lead generation, lead nurture and churn for new, return and existing customers
  • Lead organization in standardization & governance best practices for better data quality
  • Lead organization in enablement across all Adobe tools, and general data mapping strategies
  • Work directly with Marketing team members from other business units within att.com as well as national marketing representatives
  • Support A/B Testing team with data, recommendations, and consulting focused on conversion, retention, content consumption
  • Identify trends and insights, and assist partner teams optimize spend, messaging and customer experience based on insights
  • Collaborates closely with agencies and other partner vendors to deliver data to support quality and effective marketing campaigns
  • Partners closely with cross-functional Development teams to discuss and define tagging strategy, implementation, QA, validation, and investigation
  • Expert in Adobe Analytics suite of tools (Reports, Workspaces, Warehouse, Workbench, AdHoc, Report Builder)
  • Experience with Adobe DTM rules writing, publishing, QA, and validation
  • 7+ years of digital marketing and analytics experience
  • Experience with Heat Mapping tools such as CrazyEgg, Tealeaf, SessionCam, etc
  • Experience with Adobe Target analytics and testing creation
  • Expert in Excel, and PowerPoint
  • Excellent interpersonal and teamwork skills to work effectively across a multi-organization structure
  • Proficiency in Business Objects, Tableau, WebTrends
  • 3+ years in Telecommunications Industry
  • 3+ years B2B marketing and analytics
  • Understanding of email metrics and campaigns
  • Working knowledge of Adobe tools AEM, and AAM
  • Understanding of all digital campaign types, campaign development, and results tracking and analysis
  • Knowledgeable about Online Marketing Tactics: SEO, SEM, Email, Social, Display, Re-Targeting
  • Working knowledge of Ad Serving tool DoubleClick and how applied using DTM
  • Specific experience writing business requirements and business cases for Adobe tagging and Campaign tagging
  • Experience with Adobe tagging implementation and integration
  • Knowledge of web development processes and technology
12

Lead Marketing Manager Resume Examples & Samples

  • Develop and implement business strategies and frameworks that align to and support the profitable growth of the Enterprise segment
  • Develop acquisition and retention programs that align to overall segment strategies
  • Interact and drive programs across marketing, product, and sales support functions through strong leadership and effective communication
  • Understand the competitive landscape and be able to apply this information to the strategies and programs being created for the segment
  • Be able to react quickly, determine priority, and change as the needs of the business change
  • Ensure results are available for all programs and use these results to determine program changes, augmentations and continuations
  • Work closely and under the direction of the Enterprise Segment Marketing manager to develop initiatives and campaigns to support Enterprise customers
  • 6+ years of successful Marketing, Strategy and Program Management experience
  • Experience must encompass background in both online and offline marketing tactics
  • Must have a financial and results driven focus in decision making with an ability to translate varied data sets into a recommendation that is able to be shared with senior management to influence the business
  • Ability to interact and drive programs/strategies across various teams
  • Must be a strong leader with effective communication skills
  • Must be able to present and interact with the senior leadership
  • Ability to react quickly, determine priority, and change as the needs of the business change
  • Must be comfortable in an evolving environment while working both independently and collaboratively with limited direction
  • Telecom industry background
13

Senior Lead Marketing Manager Resume Examples & Samples

  • This position will be responsible for supporting program development and execution in relation to acquiring customers and cross selling to current customers
  • The Segment Marketing Lead Analyst will interact and drive programs across all marketing, product and sales support functions, requiring leadership skills, communication skills and the ability to drive cross functional teams effectively
  • Be the advocate and knowledge source to drive customer requirements and initiatives to grow revenue specific to the Large Enterprise and Federal Sector client base. Members of this team will coordinate across Product Management, Strategic Pricing, Channel Marketing, Database Marketing, Sales Support, Sales Directors, Sales Operations and Go-To-Market teams to drive segment-specific initiatives
  • This role will be measured on execution excellence and the ability to react quickly, determine priority and change as the needs of the business change. Driving leads, prospecting programs, funnel growth and closed opportunities are keys to success
  • Responsible for driving appropriate measurement from the Marcom and Marketing Operations team in order to determine changes, augmentations and repeats of effective programs
  • Reports to the Manager of Federal and Solution Overlay Team
  • Bachelor's Degree and 8+ years of successful Marketing, Sales, or Program Management experience; 6+ years with Master's
  • Must be data driven in decision making and recommendations; with an ability to translate raw or spotty data into a recommendation that is able to be shared with senior management to influence the business
  • Strong communication skills, leadership, analytical and decision making skills; with an ability to present and interact with Vice Presidents of the corporation
  • Must be highly driven, competitive and lead by example
  • Need to be flexible enough to play multiple positions, if needed
  • Strong Excel , SQL and PowerPoint skills a must
  • Ability to align resources to develop compelling business cases and value proposition
  • Must possess the ability to recognize business needs within varying organizations
  • Established relationships with key decision-makers within each key market segment
  • Telecom and /or hosting/IT Services background a plus
14

Lead Marketing Manager Resume Examples & Samples

  • Conduct market research and understand content marketing trends
  • Manage a wide range of content and messaging activities across many cross-functional teams
  • Develop messaging and work with creative teams to plan, staff, and execute event
  • Effectively document marketing needs for ATT.com and other campaign web sites
  • Evaluate impact on strategic marketing planning objectives and strategies
  • Excellent writing skills and ability to create messaging for business solution portfolios
  • Contribute to the development of new principles and concepts
  • Work with product and engineering teams to cultivate new marketing opportunities and articulate product strategy
  • Build and track marketing metrics and campaign performance objectives
  • Collaborate efficiently across teams
  • Five or more years marketing experience within relevant industry and/or vertical marketing experience
  • Team oriented - ability to motivate and work well with diverse, cross-functional teams
  • Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage a cross-functional team
  • Proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
  • Experience with creative direction
15

Lead Marketing Manager Resume Examples & Samples

  • Defining and executing on AT&Ts free content strategy (front porch)
  • Continually refining AT&T’s approach to free content related to Ad Sales revenue and upgrading marketing including refinement to approaches and algorithms that drive better customer engagement with the video platform
  • Conceiving and executing content strategies and partnerships with video producers
16

Senior Lead Marketing Manager Resume Examples & Samples

  • Responsible for Small Business Acquisition including Small Business Products Portfolio, Offers, Competitive Response and Programs
  • Performs sensitivity by segment/vertical/etc and analyzes the impact of strategic changes to the business
  • Builds the necessary data, tools, and infrastructure to understand strategic effectiveness and to increase the organization’s competencies
  • Identify problems and seek solutions, review current strategy, assess the pros and cons of possible strategies, and identify and outline objectives
  • Work cross functional with a team of finance and marketing professionals accountable for the development and execution of pricing & business strategies to maximize the company’s profitability
  • Evaluates effectiveness of strategies, identifies gaps and opportunities, and recommends innovative yet practical improvements
  • Leads projects for partnerships, programs/campaigns, and new product or service offerings, that optimally align strategy with value to drive revenue, customer retention, profit, etc
  • Analyze consumer profitability and portfolio performance, ensuring optimal acquisition and retention strategy across all markets, transaction types, and customer segments
  • Organizes and guides internal and external research to support decisions
  • Tracks the impact of changes, retention, & promotional activity on profitability and customer lifetime value
  • Maintains/enhances profitability models used to manage subscriber profitability
  • Supports/drives projects to improve network capability
  • Drives culture change activities directing focus towards maximizing customer lifetime value
  • Act with a sense of urgency
  • Ability to understand detail as well as see the big picture
  • Ability to personally drive projects and objectives to completion
  • Ability to understand and develop financial concepts/models
  • Trend analysis, data analysis and managing trials and tests
  • Bachelor's Degree in Marketing, Finance, Economics, Business, Accounting or Statistics
  • 8+ years Finance, Marketing, Statistics, Economics or other related experience
  • Experience presenting to executives
  • MS Office proficiency: specifically Strong in Excel and PowerPoint
  • Consulting experience
  • Telecom background
  • Economics/statistics knowledge
17

Lead Marketing Manager Resume Examples & Samples

  • Defining and operationalizing optimal proactive and reactive retention and winback offers balancing save rates and ROI
  • Driving strategy and execution of lifecycle marketing to onboard, retain, build loyalty, and to increase lifetime value by engaging customers utilizing data driven, personalized, targeted and relevant marketing at every stage
  • Developing and implementing data driven framework to manage, report and forecast on daily, weekly and monthly retention metrics
  • Communication skills with ability to address business, marketing and technical audiences
18

Lead Marketing Manager Resume Examples & Samples

  • Manage Product, Promotional and Revenue Performance
  • Develop Strategy for Strategic Product Solutions and Customer Purchase Lifecycle
  • Build Small Business Product Value Proposition, Pricing, Positioning and Promotions
  • Drive development and execution of marketing programs and campaigns
  • Monitor current programs and make modifications when needed
  • Work with key vendors on communications development and delivery
  • Work with cross-functional teams to communicate and drive alignment with Small Business strategic goals and execution
  • Manage several tasks and priorities simultaneously under tight time frames
  • Manage Ad/Promo budget, as needed, on a project by project basis
  • Experience aggregating decentralized data / information into rational business analysis of performance
  • Strong project management skills from conception through completion
  • Able to review and make data supported conclusions regarding the performance and opportunities of the business
  • Ability to manage key tools, dashboards, and business assumptions across a multitude of product lines and market trends (Example metrics: penetration, close rate, ARPU, sales distribution, churn and other internal and external competitive benchmarks)
  • Able to build and maintain positive working relationships with key members of other internal groups
19

Senior Lead Marketing Manager Resume Examples & Samples

  • Devise and execute a tactical campaign strategy using the most relevant marketing channels to support direct sellers in generating opportunities
  • Manage multiple sales tools and programs ensuring alignment with the sales process, measuring the effectiveness and driving improvements
  • Monitor and measure marketing campaigns and tools to increase their effectiveness
  • Assist in implementing the marketing programs across all route to markets in Alliances
  • Bachelor's Degree and 8+ years relevant experience
  • Experience in B2B technology
  • MS Office proficiency
20

Lead Marketing Manager, OEM Resume Examples & Samples

  • Manage review and approval of all OEM’s inclusive jobs submitted through the AT&T brand site
  • Work with 15+ internal groups on launch plans and creative updates tied to launch
  • Manage merchandising execution for all retail locations for OEM specific products
  • Manage ongoing maintenance of the OEM fixtures
  • Ability to manage multiple projects under tight timelines
  • 5 or more years of marketing/advertising experience
  • Expertise in Microsoft Office products
  • A strong understanding of our brand principles and how we integrate third party brands
21

Lead Marketing Manager, Channel Marketing Resume Examples & Samples

  • Manage and develop the consumer offer portfolio for a product or set of products including integrated bundles
  • Develop operational path to execute offers and ad hoc care processes
  • Support special channel offer needs from multiple internal clients
  • Manage multiple priority initiatives simultaneously in an efficient, effective manner
  • Interface with Product, Operations, Pricing, Channels, Advertising and Competitive Intelligence teams and others as needed to translate consumer needs into a superior and differentiated promotional strategy
  • Provide analytic expertise and conceptual thought leadership in support of AT&T's consumer offer strategy development
  • Drive development of executive offer performance reporting on new offers
  • Excellent project management skills and the desire to conquer deadlines
  • Proficient using Microsoft products including Word, Power Point, Excel, Visio and Project
  • Bachelor’s Degree in Marketing, Communications, Administration or Business
22

Lead Marketing Manager / Analyst Resume Examples & Samples

  • Understanding of market opportunity, market penetration, sales rates and competitive situation to drive changes in marketing, segment and channel strategy and programs
  • Provide strategies and recommendations based on data/analysis and metrics tracking
  • Work on cross-functional teams to launch new products/services
  • Job Responsibilities
  • Develop and report on metrics to support development of recommendations, across marketing and sales
  • Utilize metrics and reporting to support Go-To-Market Strategies across the target audience(s)
  • Create, Drive And Maintain Product, Pricing, Positioning and Promotion Strategy
  • Identify and develop niche/target acquisition opportunities and programs, utilizing data to support and make recommendations
  • Analyze Segment (Prospects, Customers and Sales Channel) performance and make recommendations to improve key product sales
  • Bachelor’s degree in Business, Economics, Accounting or Math and a minimum of 6 years of professional work experience
  • Strong background in marketing strategy with significant knowledge and experience with analysis/reporting/process
  • Strong use of Microsoft Office products including Power Point and Word, Excel and other modeling software
  • Strong knowledge of Salesforce or CRM Tools
  • Ability to work with ambiguous direction while driving programs forward to meet tight timelines and aggressive objectives
  • Federal and Hybrid IT experience
23

Lead Marketing Manager Resume Examples & Samples

  • Bachelor's degree or equivalent education and relevant experience
  • 6+ years related experience
  • Background in customer lifecycle mgmt,CRM, and/or consumer services marketing
  • Proven experience in data analysis and driving data-driven business solutions
24

Lead Marketing Manager Resume Examples & Samples

  • Experience managing and directing marketing budgets and delivering results
  • Proven experience analyzing data to drive business decisions
  • Effective and confident written and verbal communication skills, with the ability to communicate with senior leadership within the organization