Lifecycle Marketing Manager Resume Samples

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AC
A Connelly
Amie
Connelly
8471 Meaghan Parkway
New York
NY
8471 Meaghan Parkway
New York
NY
Experience Experience
10/2015 – present
Houston, TX
Senior Email Lifecycle Marketing Manager
Senior Email Lifecycle Marketing Manager
10/2015 – present
Houston, TX
Senior Email Lifecycle Marketing Manager
10/2015 – present
  • Be the company-wide expert on the entire customer journey through email
  • Manage all lifecycle emails, including drip marketing campaigns and real-time service/transactional emails
  • Own the data flow processes to and from the enterprise email system, working with Data Services team to pull additional fields into data feeds. Assure quality before projects go into production
  • Manage the content and cadence of transactional emails, working closely with Product and Engineering teams to trigger email requests from the codebase
  • Expand functionality of email operations
  • Develop testing plans for different customer segments and share learning with the Amazon Video marketing team
  • Develop marketing strategies to support lifecycle, onboarding, engagement and retention programs
07/2010 – 07/2015
Philadelphia, PA
Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager
07/2010 – 07/2015
Philadelphia, PA
Senior Lifecycle Marketing Manager
07/2010 – 07/2015
  • Work with Operations team to maximize the integrity and effectiveness of the database and in the development of automated, remarketing, and lifecycle programs
  • Partner with local leads to develop channel strategy and creative for local campaigns
  • Partner with global channel leads to execute local campaigns across email, push, in-product, SEM, display, and other marketing channels
  • Partner with Editorial and Design teams to ensure our emails are insight driven, on brand and disruptive. Ensure consistency and adherence to marketing communications and brand standards
  • Drive localization and transcreation of global campaigns and lifecycle programs to maximize performance in local markets
  • Recommend special projects, segmentation strategies, lifecycle campaigns, and optimization and testing efforts to drive performance of marketing KPIs
  • Partner with local and HQ teams to define and prioritize calendar of local campaigns and global campaign/lifecycle program improvements in these markets
11/2004 – 02/2010
Los Angeles, CA
Lifecycle Marketing Manager
Lifecycle Marketing Manager
11/2004 – 02/2010
Los Angeles, CA
Lifecycle Marketing Manager
11/2004 – 02/2010
  • Continuously test new targeting approaches and optimizatons to advance learning and results
  • Provide strategic input into CRM campaigns, including customer segmentation/targeting, contact strategy, test plans, and rollout in collaboration with markets
  • Assist in the development of and monitoring of automated programs
  • Develop targeting strategies that improve KPIs
  • Create a detailed mapping of customer lifecycles for key segments, and execute programs targeted to these segments to drive acquisition and win-back
  • Report on weekly, monthly, quarterly, and ad hoc reporting metrics
  • Collaborate with design, product, and engineering to create a streamlined and consistent brand feel across all emails
Education Education
Bachelor’s Degree in Relevant Field
University of Tennessee
Bachelor’s Degree in Relevant Field
Skills Skills
  • Good analytical skills, able to identify trends and insights and use this to create actionable plans
  • Strong influencing skills, able to secure support from stakeholders at all levels
  • Good project management skills, able to prioritise, set a critical path, manage stakeholders and meet tight deadlines
  • Good commercial acumen, experience of forecasting and managing P&Ls / budgets effectively
  • Excellent written, presentation, interpersonal, and people influencing skills
  • Solid experience within Entertainment, Media or Brand Management
  • Strong analytic mindset focused on testing and measuring impact of initiatives and programs
  • Experience with retention, lifecycle, customer relationship management or loyalty programs
  • 7 or more years of progressive responsibility in B2C or B2B marketing
  • Experience of working across int’l markets and/or within the UK market
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1

Mid-market Customer Lifecycle Marketing Manager Resume Examples & Samples

  • Develops and implements the Cross Sell and Upsell marketing calendar outlining key campaigns and required offer strategies to support product and revenue goals and increase customer tenure. Provides ongoing team updates on campaign components and implementation plans
  • Develops and implements the Retention and Renewal strategies through programs and campaign that facilitate contract renewal. Provides ongoing team updates on program and campaign components and implementation plans
  • Takes leadership role cross-functionally to engage Sales, Product Management, Marketing, Customer Care and others to make optimal use of customer mindshare and deliver Cross Sell, Upsell and Retention messages that deliver value and are perceived as relevant to our business customers
  • Manage ad agency relationship(s) in order to execute creative campaign requirements. Track and report on ongoing agency expenses to budget. Ensures competitive pricing and quality output from all agencies through ongoing RFPs and price quotes
  • Collaborates with analytics resources and develops reporting to deliver appropriate in-depth analytics to understand the levers that drive Cross Sell and Upsell conversions and contract renewals. Understands the differentiated and evolving needs of business customers as well as the associated decision triggers that indicate readiness to consider additional solutions for their business
  • Builds and manages strong working relationships across the Enterprise including Corporate Marketing, Learning & Development, Finance, Operations, and external vendors needed to deliver highly effective Cross Sell, Upsell & Retention programs across targeted business segments
  • 4-6 years leadership experience required
  • Some experience leading geographically dispersed teams
  • Bachelors Degree required, MBA Marketing preferred
  • 4 - 6 years of relevant work experience required
  • Telecommunications or business services industries
2

Lifecycle Marketing Manager Resume Examples & Samples

  • Good commercial acumen, experience of forecasting and managing P&Ls / budgets effectively
  • Strong influencing skills, able to secure support from stakeholders at all levels
  • Digital marketing experience, has delivered digital/social campaigns that influence consumer behaviour
  • Good analytical skills, able to identify trends and insights and use this to create actionable plans
  • Good project management skills, able to prioritise, set a critical path, manage stakeholders and meet tight deadlines
  • Solid experience within Entertainment, Media or Brand Management
  • An interest in independent film
  • Graduate preferably with a business/ marketing qualification or similar
  • Experience of working across int’l markets and/or within the UK market
3

Lifecycle Marketing Manager Resume Examples & Samples

  • Manage lifecycle marketing programs from concept through implementation – building business requirements, key objectives, customer communications, and measuring campaign results
  • Synthesize and interpret customer, campaign and research data into tangible, action-oriented strategies to increase cardholder engagement, retention and LTV
  • Deliver measurable, effective multi-channel marketing campaigns across web, email, SMS, IVR, in-app messaging, direct mail, and social media channels
  • Ability to excel in a fast paced, ever-changing environment and deliver projects on time with a strong willingness to take ownership and initiative
  • Provide direction to internal and external creative resources to develop new, multi-channel, marketing materials; ability and willingness to copy write and mock-up creative concepts/marketing assets for stakeholder review, if creative resources are limited
  • Collaborate with marketing managers across the enterprise to regularly share insights, develop ideas, and scale new programs
  • Create test and learn strategies and campaigns to optimize conversion, engagement, and retention
  • 7 or more years of progressive responsibility in B2C or B2B marketing
  • Experience with retention, lifecycle, customer relationship management or loyalty programs
  • Experience in retail, financial services and credit, debit or prepaid card marketing a plus
  • Experience with marketing automation or campaign management systems
  • Experience using campaign results to determine the effectiveness of marketing efforts, provide analysis, set priorities, and initiate new campaigns
  • Excellent written, presentation, interpersonal, and people influencing skills
  • Experience copywriting and putting together creative briefs
  • Strong work ethic, highly organized, and able to manage multiple projects in tandem with ability to multi-task and prioritize work; requiring minimal supervision
  • Passion for managing customer relationships and creating a best-in-class product and customer experience
  • As provided in NetSpend’s Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws
4

Lifecycle Marketing Manager Resume Examples & Samples

  • Create a detailed mapping of customer lifecycles for key segments, and execute programs targeted to these segments to drive acquisition and win-back
  • Execute programmatic, evergreen email campaigns, launch weekly dedicated emails, analyze performance, and provide weekly performance reports
  • Develop targeting strategies that improve KPIs
  • Develop testing plans for different customer segments and share learning with the Amazon Video marketing team
  • Report on weekly, monthly, quarterly, and ad hoc reporting metrics
  • 5+ years of marketing experience (with at least 2 years spent in email or direct marketing)
  • Demonstrated knowledge of customer lifecycle marketing
  • Demonstrated success in subscription marketing
  • Experience with direct mail a plus
5

Senior Lifecycle Marketing Manager Resume Examples & Samples

  • Define our vision for email marketing to Twitter’s largest clients (LCS) and create the strategic roadmap from the ground up
  • Own the end-to-end customer lifecycle, overseeing all email touch points within the customer journey
  • Oversee the email marketing team and ensure their programs are in alignment with the broader email program goals and objectives
  • Recommend special projects, segmentation strategies, lifecycle campaigns, and optimization and testing efforts to drive performance of marketing KPIs
  • Grow our email list by identifying the right individuals by role within our defined client companies
  • Monitor industry trends, and introduce new tools and ideas to increase performance and engagement
6

Lifecycle Marketing Manager Resume Examples & Samples

  • Experience in a product marketing- or marketing communications-related role
  • Exceptional project management skills; highly detail-oriented
  • Strong process orientation
  • Experience with digital marketing
  • Strong knowledge of the product lifecycle
  • Knowledge of software industry
7

Lifecycle Marketing Manager Resume Examples & Samples

  • Ability to understand systems/platforms and identity or develop new features and functionality that will enhance its output
  • Manage project timelines & budgets and provide in-depth status reports to stakeholders
  • Track and manage all project related issues and assist with risk identification and mitigation planning
  • Work with business and technology stakeholders to gather functional and technical requirements
  • Analyse requirements and provide leading practices in the design of the solution
  • Participate in the creation and execution of test plans, strategies, and communications (e.g. requirement traceability, test scripts, test data requirements, defect management)
  • Keep informed of the latest technology trends and innovations especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile, and social media
  • Will generate targeted list via SQL or an ESP (ex. ExactTarget) that will support our lifecycle initiatives
  • Able to provide insights to improve our campaign audience segmentation
  • Set segments and filters for email campaigns in CRM tools and QA business rules with team members to ensure accuracy of targeted content delivery
  • Conducts continuous testing, analysing and optimizing target criteria, content, forms, etc. to improve KPIs (ex. increase open, click, lead, and conversion rates)
  • Monitors conversion and response metrics by data source, demographic, geographic and behavioural information
  • Assist in optimising business execution processes as necessary
8

Global Lifecycle Marketing Manager Retain & Grow Resume Examples & Samples

  • Develop and execute the global Retain & Grow strategy across all customer touch points including email, web and Customer Service & Support (CSS) channels
  • Champion the customer experience and journey through the Retain and Grow phases partnering with CSS, product marketing and other stakeholders to optimize holistic customer experience
  • Collaborate with agency partners to build strategy, plan, execute, and measure campaigns
  • Manage campaign content language, cultural and geopolitical localization as appropriate in partnership with local marketing managers
  • Conduct constant opportunity analysis and A/B test across various programs to improve the customer experience and surpass revenue goals
  • Be a key member of MSA One Relation Management FY18 big bet v-team to help shape the future of lifecycle programs and expansion beyond unmanaged segment
  • Own Retain and Grow KPIs performance analysis and update to leadership during Rhythm of the Business
  • Manage marketing investment and report on budget vs. actual expenses and return on marketing investment
  • 7-10 years of marketing experience preferably with digital marketing experience
  • Ability to manage multiple tasks, projects and deliverables in parallel to efficiently achieve high-quality results
  • Experience managing marketing budget and ability to analyze and report on results to inform future budget investment
  • Experience strategizing, planning and implementing integrated marketing communications programs
  • Ability to drive results through multiple cross-group layers and experience working with sales team
  • Ability to creatively solve complex problems
  • Excellent quantitative and analytic skills
  • International marketing experience required
  • Marketing automation experience preferred
  • Master’s degree; MBA preferred
9

Lifecycle Marketing Manager Resume Examples & Samples

  • Develop marketing strategies to support lifecycle, onboarding, engagement and retention programs
  • Manage development of assets (email, in-app, etc.) through the creative review process, collaborating with designers and copywriters, and capturing feedback from multiple stakeholders while adhering to strict deadlines
  • Communicate marketing plans and successes internally to ensure coordination across channels
  • Develop best practices in managing customer list data for optimal segmentation and management purposes
  • Utilize customer list management skills for A/​B testing, segmenting, and the development of opportunities to discover best marketing practices within each customer segment
  • Ability to analyze the data, provide solid reporting, and lead the team in best email offers and practices
  • Ability to understand and report on deliverability and inboxing and make tactical day-to-day decisions as well as long term strategies based on ISP and ESP changes in the industry
  • Perform quality control checks on campaigns to ensure stability of templates across client/browser/device combinations
  • Assist in the development of and monitoring of automated programs
  • Collaborate with design, product, and engineering to create a streamlined and consistent brand feel across all emails
  • Keep informed of APAC technology trends that could improve marketing communications
  • Able to understand and differentiate country-by-country trends
  • Have a strong understanding of major cultural events that occur in various APAC countries
  • Minimum 4 years of online marketing experience with demonstrated success in email marketing from concept to completion
  • Experience with email campaign/program automation required
  • Strong knowledge of how to use top-tier email service providers such as ExactTarget, Silverpop, etc
  • Experience with setting up complex email tests
  • Familiarity with Adobe Photoshop, Adobe Dreamweaver, and email QA tools such as Litmus or Email on Acid
  • Ability to partner with different teams and departments within the organization
  • Exceptional problem solving/decision making skills
  • Must be flexible and able to handle changes in priorities
  • Ability to quickly learn new tools and techniques
  • Good understanding of quantitative data analysis and statistics
  • Must be comfortable with Microsoft Excel and capable of manipulating data sets
  • Excellent communication skills via face to face and electronic formats
  • Strong in analysis and measurement of email campaign success and segmentation
  • Working knowledge of HTML is a plus
10

Lifecycle Marketing Manager Resume Examples & Samples

  • Customer-first orientation that drives development of program objectives, contact strategy, communication channels and content that enhances customers’ reading experience
  • Align key executive sponsors throughout organization on program objectives
  • Justify investment in new programs and features with data driven business cases
  • Partner with customer insight and analytics teams to develop program features and benefits that align with customer values and reward customer engagement
  • Drive implementation of new technical capabilities by working with a broad cross-section of internal engineering, financial, product management, customer experience, and operations teams
  • Actively monitor and manage the portfolio of programs to ensure they deliver on business goals
  • Explain program trends and results to senior management
  • Work with CRM systems to have the right discussions at the right time with customers
  • 5+ years of relevant work experience in a lifecycle marketing environment
  • Ability to create the best offer/message for each target audience
  • Hands on experience with campaign management / CRM tools
  • Proven project management experience, including work prioritization and planning
  • Strong writing, analytical and presentation skills
  • MBA or other relevant advanced degree preferred
11

Senior Email Lifecycle Marketing Manager Resume Examples & Samples

  • Be the company-wide expert on the entire customer journey through email
  • Manage all lifecycle emails, including drip marketing campaigns and real-time service/transactional emails
  • Own the data flow processes to and from the enterprise email system, working with Data Services team to pull additional fields into data feeds. Assure quality before projects go into production
  • Manage the content and cadence of transactional emails, working closely with Product and Engineering teams to trigger email requests from the codebase
  • Optimize performance of recurring marketing emails, working closely with Content Marketing Managers and Email Marketing team to test messaging and user experience
  • Expand functionality of email operations
  • 3+ years of direct experience in email campaign management and/or project management
  • Experience with dynamic email content using a major ESP
  • Solid understanding of relational databases, with a working knowledge of SQL
  • Understanding of the nuances of email HTML, with a working knowledge of HTML
  • Bachelor's degree in relevant field