Marketing Manager Latam Resume Samples

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GM
G Mann
Gwen
Mann
319 Monserrate Avenue
Philadelphia
PA
319 Monserrate Avenue
Philadelphia
PA
Experience Experience
06/2016 – present
San Francisco, CA
Senior Marketing Manager Latam
San Francisco, CA
Senior Marketing Manager Latam
06/2016 – present
San Francisco, CA
Senior Marketing Manager Latam
06/2016 – present
  • Manage and drive SEO reporting construct, develop and present weekly updates to demonstrate the impact of company’s investment to senior management
  • Work with Growth Marketing leadership team to develop and drive the business plan for organic search
  • Manage and help plan support infrastructure, including any work with SEO agencies, consultants and contractors
  • Proven track record of optimizing large content sites for competitive terms and long tail keywords
  • Partner with cross-functional teams to drive SEO initiatives, including Uber for Business, Uber API, Uber for Everything, Communications, and HR
  • Develop business and brand strategies and resulting plans that communicate a compelling value proposition for current and prospective users in collaboration with marketing leadership, regional business partners and marketing managers/associates
  • Positive attitude and enthusiasm for getting results
01/2014 – 05/2016
Phoenix, AZ
Measurement Marketing Manager, Latam
Phoenix, AZ
Measurement Marketing Manager, Latam
01/2014 – 05/2016
Phoenix, AZ
Measurement Marketing Manager, Latam
01/2014 – 05/2016
  • Creative flair to bring fresh ideas to product positioning and marketing campaigns
  • Expertise in measurement solutions
  • Develop go-to-market, events and campaign plans for a variety of initiatives and stakeholders
  • Create programs and materials that generate new business, educate clients on new products/features and engage clients on innovative ways to drive awareness/sales via social marketing techniques
  • Be the primary leader for Measurement Marketing in region, interfacing with other cross-functional marketing teams within LatAm to create joint plans that represent Measurement across various Facebook marketing programs in region
  • Comfort with a fast-paced, always-on, start-up environment
  • Travel expected approximately 25% of the time
09/2007 – 12/2013
Boston, MA
Marketing Manager Latam
Boston, MA
Marketing Manager Latam
09/2007 – 12/2013
Boston, MA
Marketing Manager Latam
09/2007 – 12/2013
  • You will develop and execute resources and tools to standardize and streamline events
  • Ensure marketing efforts are instrumented whenever possible to ensure measurement
  • You will handle the implementation for and event materials, storage and shipping logistics process for Latam
  • Use standard marketing platforms to drive consistent output, efficiency, and measurement
  • You will run event budget and overall support for TME supported events
  • Adhere to all corporate brand and template mentorship
  • Supporting and implementing the event agenda for priority events in Latam
Education Education
Bachelor’s Degree in Business Administration
Bachelor’s Degree in Business Administration
University of Kentucky
Bachelor’s Degree in Business Administration
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1

Senior Product Marketing Manager, Latam Resume Examples & Samples

  • Drive marketing planning – Drive the all-up go-to-market plan for Project & Visio in the assigned subsidiaries together with Subsidiary BG Leads, PMMs and/or Marketing | Sales Segment Leads. Own Area plan for assigned capability (Awareness, Channel, Partner). Identify and quantify growth opportunities and develop sales guidance and marketing programs that help capitalize on the opportunities. Develop an integrated marketing plan for different customer segments and execute on it in collaboration with various stakeholders
  • The PMM is seen as the voice of the products they represent within the Areaas well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback
  • Key Latam point of contact with the Corporate Marketing team, summarizing feedback and asks from customers and partners in the Area
  • Develop customized content that resonates with intended audiences
  • Generate demand – drive product awareness, demand and trials using optimal mix of digital marketing and physical events. You should be comfortable in running tips and tricks sessions for our products managing strong presence at leading local industry tradeshows and Microsoft-led events
  • Grow new business through transactional partners – drive partner readiness (cloud-selling focused) on a regular basis, develop integrated co-marketing plans with top tier partners and orchestrate its execution to drive results
  • Lead the local Project partner ecosystem - facilitate PPM (Project and Portfolio Management) solution partner readiness, expand the local partner ecosystem by bringing new partners on board, develop co-marketing plans and track progress
  • 10+ years of experience in enterprise IT product marketing and/or Project & Portfolio Management or business process consulting or automation
  • Insight across Enterprise software with knowledge of the EPM/PPM business, SaaS/PaaS/Cloud, marketing, partner and IT services functions. Specifically Line of Business applications, Productivity product line(s) in general and Yammer, SharePoint, Lync, and Office 365
  • Strong analytical skills to analyze business performance and identify market opportunity
  • Consistent track record of delivering tangible business results
  • A passion for technology and the ability to clearly articulate solutions in a business and customer-centric manner
  • PMI Certification is a plus
2

Senior Marketing Manager Latam Resume Examples & Samples

  • Develop business and brand strategies and resulting plans that communicate a compelling value proposition for current and prospective users in collaboration with marketing leadership, regional business partners and marketing managers/associates
  • Solid experience (12+ years) executing traditional, digital, SEM, experiential, partnership, sponsorship, and social marketing communications in Latin America, particularly in Mexico and Brazil
  • Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results
  • Experience managing LatAm agencies and large, multi-national teams internally with operational excellence
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
  • Willingness to regularly travel internationally
  • Record of success in leading teams, measurement of ROI, and accountability for results
  • Ability to thrive in a fast-paced startup environment
  • Outstanding communication and presentation skills; able to articulate a vision, strategy, idea and decisions clearly and succinctly
  • The ability to work at both strategic and tactical levels
  • Fluency in English and Spanish required (written and verbal), Portuguese a plus
  • Appreciation for design and a passion for Airbnb
3

Senior Marketing Manager Latam Resume Examples & Samples

  • Work with Growth Marketing leadership team to develop and drive the business plan for organic search
  • Engage and closely collaborate with the product and engineering teams to drive initiatives for best user experience, site architecture and taxonomy and content, impacting rankings of category keywords in organic search results
  • Create project goals and drive the deliverables with product teams to ensure timely delivery of changes and features and ensure proper implementation of the features
  • Manage tactical execution of organic search strategies that include, performing regular site audits, comprehensive and complex keyword research, analysis and portfolio management to identify and drive growth opportunities; On-site content optimization; Ownership & reporting of key SEO performance metrics
  • Partner with cross-functional teams to drive SEO initiatives, including Uber for Business, Uber API, Uber for Everything, Communications, and HR
  • Partner with SEM teams to quantify impact and prioritize target keyword
  • Manage and help plan support infrastructure, including any work with SEO agencies, consultants and contractors
  • Manage and drive SEO reporting construct, develop and present weekly updates to demonstrate the impact of company’s investment to senior management
  • 7+ years of direct technical SEO experience
  • Proven track record of optimizing large content sites for competitive terms and long tail keywords
  • Experience developing and implementing engaging content
  • Ability to demonstrate and articulate a strong philosophy around onsite optimization
  • Outstanding written communication and verbal presentation skills are essential
  • Deep knowledge of HTML, CSS, Javascript
  • Ability to influence technical cross-functional teams, consisting of product and engineering staff
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment
  • Experience and comfort in working in a team environment and with technical teams
  • Positive attitude and enthusiasm for getting results
  • Direct experience with web analytics suites such as Google Analytics and deep knowledge of webmaster tools
  • BA/BS in computer science, economics, mathematics or other quantitative disciplines
4

Marketing Manager, Latam Resume Examples & Samples

  • Staying closely connected with marketing and vertical leadership to create effective program strategy around business needs
  • Staying abreast of what is impacting the vertical, sales and product leadership to understand their changing needs and expectations
  • Ensuring thorough understanding of vertical markets, TransUnion’s solutions in the market, and unique value proposition at the business and product levels in order to inform actionable marketing plans. This includes market share, share of market goals for each business line, revenue goals, revenue drivers, top customers and breakdown of audience size and needs within each business
  • Understanding existing customer base and use segmentation and effective marketing programming to increase the lifetime customer value and minimize attrition
  • Delivering information on – and access to – strategies, SME’s, relevant materials, messages, etc., to the marketing services team to inform creation of outstanding materials and to execute successful campaigns
  • Continuously collaborating with (and educating) sales leadership and their teams on the objectives of marketing programs and effective campaign follow up. Communicate results and inform cross-functional teams of sales feedback in order inform augmentation of future campaigns
  • Bachelor’s degree in Business Administration, Communciations or other related discipline and MBA in management/operations is needed or equivalent work experience
  • Must have at least 10yrs of general business work with experience on marketing development and background in Financial or Technology Services is preferred
  • Must have marketing experience along with strong facilitation skills
  • Knowledge about the credit reporting industry or International business planning experience would be a plus
  • Must be proficient with Microsoft Project, PowerPoint and the Office Suite of applications
  • Must be100% fluent in English and Spanish
  • Ability to work independently or as part of a dynamic team in a rapidly changing environment
  • Good project management capabilities and high attention to detail; comfortable working under deadlines and producing key deliverables
  • Sound business judgment and excellent problem solving and influencing skills
  • Proficient organizational and interpersonal skills
  • Team worker; excellent communication and presentation skills
  • Ability to travel at least 25% of time
5

Marketing Manager Latam Resume Examples & Samples

  • Supporting and implementing the event agenda for priority events in Latam
  • You will develop and execute resources and tools to standardize and streamline events
  • You will run event budget and overall support for TME supported events
  • You will handle the implementation for and event materials, storage and shipping logistics process for Latam
  • You will follow through on agreed projects/events with key partners, and set clear deadlines
  • You will work with design on event website, Save the Date, Invitation and any other design related materials required. In the future we will look to establish a team under it to support additional marketing delivery channels such as email, social, and web
6

Measurement Marketing Manager, Latam Resume Examples & Samples

  • Work directly with the Global Business Marketing & Marketing Science teams and cross-functional partners to deeply understand needs of their business to drive understanding, adoption and advocacy for Facebook’s Measurement solutions
  • Be the primary leader for Measurement Marketing in region, interfacing with other cross-functional marketing teams within LatAm to create joint plans that represent Measurement across various Facebook marketing programs in region
  • Create programs and materials that generate new business, educate clients on new products/features and engage clients on innovative ways to drive awareness/sales via social marketing techniques
  • Have a deep understanding of measurement concepts and the advertising industry at large
  • Bachelor’s degree, MBA preferred but not necessary
  • Expertise in measurement solutions
  • Outstanding analysis and communication skills (proven written communication skills)
  • Additional language skills are a plus, but not required
  • Ability to translate complex concepts into simple and intuitive communications