Hospitality Marketing Manager Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the hospitality marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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ED
E DuBuque
Esther
DuBuque
3493 Karson Ferry
Philadelphia
PA
3493 Karson Ferry
Philadelphia
PA
Experience Experience
09/2014 – present
New York, NY
Vail Hospitality Marketing Manager
New York, NY
Vail Hospitality Marketing Manager
09/2014 – present
New York, NY
Vail Hospitality Marketing Manager
09/2014 – present
  • Working knowledge of the full Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat Pro, etc)
  • Work with internal partners and external vendors on email blasts and online display banners
  • Maintain organization on four property websites- updating site copy/photographs and loading lodging packages
  • Send weekly marketing recap report to stakeholders. The reports outline the top-line tracking analytics/campaign performance by property
  • Work closely with the Marketing Director, revenue managers and hotel staff to develop lodging package offers. (The Marketing Manager will be responsible for drafting all lodging package copy)
  • Develop all lodging email blast copy
  • Work closely with the Vail Resorts Corp Hospitality Marketing Managers and Media Vendors
02/2009 – 04/2014
Dallas, TX
Hospitality Marketing Manager
Dallas, TX
Hospitality Marketing Manager
02/2009 – 04/2014
Dallas, TX
Hospitality Marketing Manager
02/2009 – 04/2014
  • Work closely with the Corporate Hospitality Marketing Managers, the Media Team, and other internal partners to execute company-wide promotions
  • Works with leadership to develop strategy and execute campaigns for RockResorts and Iconic Weddings brands
  • Works with leadership to develop and execute CRM and media strategies in partnership with internal functional teams
  • Works with creative agencies on brand and creative development, execution and standards for Hospitality brands
  • Develop new products and assist with maximizing all channels to drive additional upsell revenue opportunities
  • Develop and manage content plan for Resort to drive guest visits
  • Communicate performance metrics with stakeholders such as analytics of occupancy trending, campaign performance by property and impact to the business
10/2005 – 10/2008
Philadelphia, PA
Hospitality Marketing Manager
Philadelphia, PA
Hospitality Marketing Manager
10/2005 – 10/2008
Philadelphia, PA
Hospitality Marketing Manager
10/2005 – 10/2008
  • Direct creative and messaging elements; ensure due dates, creative fulfillment to vendors and optimization to ROI performance
  • Management of social media with relevant information and photos regarding events, mountain information & packages
  • Recommend marketing budgets and media plan to management
  • Work with revenue team to ensure third party Online Travel Agency websites have correct content, images and explore marketing opportunities
  • Work closely with Group Sales to help drive business and support sales goals
  • Direct all SEO, SEM, CRM , and advertising creative development and execution
  • Jointly develop plans and opportunities with ski resort marketing dept. to leverage branding and business opportunities
Education Education
Bachelor’s Degree in Organization
Bachelor’s Degree in Organization
Duke University
Bachelor’s Degree in Organization
Skills Skills
  • Collaborates with divisional, corporate, resort and property teams to maximize opportunities and efficiencies
  • Works with leadership to initiate, execute, analyze and refine multi-resort sales (96 Hour, Cyber Mon., etc.) and other traffic- and revenue-generating programs, including online and offline tactics
  • Works with leadership to develop strategy and execute campaigns for RockResorts and Iconic Weddings brands
  • Works with leadership to develop and execute CRM and media strategies in partnership with internal functional teams
  • Partners with Digital team and leadership to define and execute strategies for digital areas: SEO, SEM, web and mobile
  • Collaborates with sales and marketing leadership to develop strategy and campaigns for Vail Resorts Meetings & Events brand; executes/fulfills Group Marketing jobs/requests with support of Coordinator
  • Works with creative agencies on brand and creative development, execution and standards for Hospitality brands
  • Supervises online/offline media agencies; produce/disseminate analytics and insights around efforts
  • Manages content creation for sales collateral, campaigns, email and other marketing efforts
  • Utilizes Content Management System (CMS) to update hospitality-related websites
Create a Resume
1

Vail Hospitality Marketing Manager Resume Examples & Samples

  • Work closely with the Marketing Director, revenue managers and hotel staff to develop lodging package offers. (The Marketing Manager will be responsible for drafting all lodging package copy)
  • Oversee media plan due dates and final creative fulfillment to vendors
  • Develop all lodging email blast copy
  • Work with internal partners and external vendors on email blasts and online display banners
  • Oversee and/or create in-house food & beverage and spa print ads (for local market) and collateral pieces
  • Orchestrate all photography and video shoots. Arrange shot-lists/schedules, property access, talent, etc
  • Maintain property extensive property photography library
  • Execute day-to-day social media strategies for the four Vail hotel properties
  • Send weekly marketing recap report to stakeholders. The reports outline the top-line tracking analytics/campaign performance by property
  • Handle all SEO, SEM, email blast, and online display banner efforts
  • Work closely with the Vail Resorts Corp Hospitality Marketing Managers and Media Vendors
  • Update content/photography on all OTA websites (Expedia, Orbitz, Travelocity, etc), content on VRBO listings and TripAdvisor Business Listings
  • Maintain organization on four property websites- updating site copy/photographs and loading lodging packages
  • Manage the financials for multiple hotel properties (budgets/forecasts/billing). Working closely with Vail Resorts accounting department. Forecast budgets with Marketing Director
  • Bachelors Degree in Marketing, Communications or Advertising
  • 5 plus years related experience in advertising/marketing (preferably in the hospitality field)
  • 2 years of supervisory experience
  • Microsoft Office (Word, PowerPoint, Excel, Outlook)
  • Basic knowledge of HTLM - preferred
  • Excellent oral and written communication skills required
  • Must have resort or hospitality marketing experience
2

Hospitality Marketing Manager Resume Examples & Samples

  • Interacts effectively with a variety of different types of stakeholders to develop plans, secure buy-in, launch programs and initiatives, and keep stakeholders informed
  • Pursues work with insatiable energy and drive, with a nimbleness and ability to react to changing conditions and alter plans effectively, while being self motivated and able to work independently
  • Primary point of contact to agency partners in the development of overarching Keystone brand initiatives
  • Create / oversee creation of marketing creative, including collateral, print and online advertising, photography, and content in accordance with both ski resort brand guidelines and lodging brand(s) creative guidelines
  • Administrate website with regular auditing of content with frequent updates of web specials, photography and verbiage maximizing SEM/SEO
  • Work as part of the ski resort marketing team, as well as regional and corporate sales offices, marketing, revenue management, reservations, and front office team members to determine and develop effective marketing strategies and campaigns
  • Management of social media with relevant information and photos regarding events, mountain information & packages
  • Work with revenue team to ensure third party Online Travel Agency websites have correct content, images and explore marketing opportunities
  • Jointly develop plans and opportunities with ski resort marketing dept. to leverage branding and business opportunities
  • Must be able to gather assests from multiple internal and external clients and ensure that all necessary communication and functions are in place for each program or initiative
  • Develop and maintain relationships with creative, brand , and media planning agencies to maximize advertising spends
  • Recommend marketing budgets and media plan to management
  • 4-year college degree required, Marketing or Communications preferred
  • 7+ years of hospitality/lodging sales/marketing experience. Third party partnership experience
  • 3 years prior supervisory or training experience preferred
  • Working knowledge of the full Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat Pro, etc)
  • Excellent English communication skills; verbal and written
  • Excellent interpersonal, organizational, analytical skills
  • Media buying experience preferred; creative design experience preferred
3

Hospitality Marketing Manager Resume Examples & Samples

  • Collaborates with divisional, corporate, resort and property teams to maximize opportunities and efficiencies
  • Works with leadership to initiate, execute, analyze and refine multi-resort sales (96 Hour, Cyber Mon., etc.) and other traffic- and revenue-generating programs, including online and offline tactics
  • Works with leadership to develop strategy and execute campaigns for RockResorts and Iconic Weddings brands
  • Works with leadership to develop and execute CRM and media strategies in partnership with internal functional teams
  • Partners with Digital team and leadership to define and execute strategies for digital areas: SEO, SEM, web and mobile
  • Collaborates with sales and marketing leadership to develop strategy and campaigns for Vail Resorts Meetings & Events brand; executes/fulfills Group Marketing jobs/requests with support of Coordinator
  • Works with creative agencies on brand and creative development, execution and standards for Hospitality brands
  • Supervises online/offline media agencies; produce/disseminate analytics and insights around efforts
  • Manages content creation for sales collateral, campaigns, email and other marketing efforts
  • Utilizes Content Management System (CMS) to update hospitality-related websites
  • Provides guidance to lodging properties for message and brand alignment, marketing-related best practices, etc
  • Ensures owned and managed lodging is supported appropriately through all online and offline channels
  • Manages advertising and creative budgets and forecasts; recommends budgets to senior leadership
  • Consistently communicates with marketing leader on project progress; discusses challenges and opportunities; proactively seeks out and accepts guidance and support
  • Identifies and resolves inefficiencies/challenges in related areas of responsibility
  • Keeps abreast of news/trends in travel, lodging, meetings, events and marketing and communicates out as appropriate
  • Additional assignments and responsibilities as needed
  • 4-6 years of agency or client-side marketing experience, preferably in hospitality/lodging; experience working in a multi-location environment a plus
  • 4 year college degree or equivalent experience
  • Strong oral and written skills
4

Hospitality Marketing Manager Resume Examples & Samples

  • Five years of marketing work experience. Hospitality experience is a must
  • Supervisory expereince required
  • Word, Excel, Simple html
  • Excellent English language and writing skills
  • Excellent bookkeeping and accounting skills
  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker
5

Hospitality Marketing Manager Resume Examples & Samples

  • Develop lodging package offers and draft all lodging package copy
  • Direct creative and messaging elements; ensure due dates, creative fulfillment to vendors and optimization to ROI performance
  • Communicate performance metrics with stakeholders such as analytics of occupancy trending, campaign performance by property and impact to the business
  • Direct all SEO, SEM, CRM , and advertising creative development and execution
  • Produce and publish content forweb platforms =
  • Manage the marketing financials (budgets/forecasts/billing)
  • Direct Marketing Specialists on hospitality marketing specific projects
  • Develop new products and assist with maximizing all channels to drive additional upsell revenue opportunities
  • Proficient in Word, Excel, PowerPoint, and simple html
6

Hospitality Marketing Manager Resume Examples & Samples

  • Interacts effectively with a variety of different types of stakeholders to develop plans, secure buy-in, launch programs and initiatives and keep stakeholders informed
  • Pursues work with insatiable energy and drive, with a nimbleness and ability to react to changing conditions and alter plans effectively while being self motivated and able to work independently
  • Must be able to gather assets from multiple internal and external clients and ensure that all necessary communication and functions are in place for each program or initiative
  • Develop and maintain relationships with creative, brand and media planning agencies to maximize advertising spends
  • Seven years of marketing work experience. Hospitality experience is a must
  • Three years previous supervisory experience
  • Excellent interpersonal and analytical skills