Industry Marketing Manager Resume Samples

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DC
D Connelly
Domenica
Connelly
53811 Kris Summit
Chicago
IL
+1 (555) 601 3608
53811 Kris Summit
Chicago
IL
Phone
p +1 (555) 601 3608
Experience Experience
08/2015 present
Houston, TX
Industry Marketing Manager, UK
Houston, TX
Industry Marketing Manager, UK
08/2015 present
Houston, TX
Industry Marketing Manager, UK
08/2015 present
  • Develop an industry marketing plan that outlines ways to engage with key industry associations and secure relevant speaking opportunities
  • Identify, curate, pitch and manage key activations at industry events
  • Develop a co-marketing plan with these organizations that includes activation, speaking and content and beyond
  • Manage external vendor for speaker placement, pitching and logistics
  • Manage the team's speaker database
  • Build strong networks both internally and externally to ensure the UK team is always aware of (or ahead of) the current state of the industry
  • Create a robust speaker program by identifying relevant industry opportunities
04/2013 05/2015
Detroit, MI
Industry Marketing Manager A
Detroit, MI
Industry Marketing Manager A
04/2013 05/2015
Detroit, MI
Industry Marketing Manager A
04/2013 05/2015
  • Creates market awareness, through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations in the AEC industry
  • Works with reseller channel and direct sales teams to assure sales training aligns with A360 industry messages
  • Provides marketing support for the A360 in AEC message to key accounts and partners
  • Collaborates with other product and industry teams on joint marketing initiatives
  • Builds relationships with and influences analysts and press to positively influence their perspective on A360 for the AEC industry
  • Defines industry marketing goals, objectives and programs for A360 in the AEC industry
  • Ensures assimilation and application of industry specific marketing messages in customer facing marketing initiatives and sales facing readiness programs
01/2006 01/2013
Los Angeles, CA
Industry Marketing Manager
Los Angeles, CA
Industry Marketing Manager
01/2006 01/2013
Los Angeles, CA
Industry Marketing Manager
01/2006 01/2013
  • Demonstrated track record in crafting compelling positioning and marketing content
  • Manage marketing for the Arnold rendering software including creation of all sales and marketing assets
  • Develop industry level campaigns/programs and messaging working with field marketing, corporate programs and sales
  • Design, manage, and execute industry marketing programs including plans, budgets, and results reporting
  • Collaborate closely in a cross-functional environment to develop product positioning, messaging and execution of campaigns
  • Develop, manage, and execute a comprehensive global marketing strategy for the public works and engineering domains
  • Develop and implement a social media marketing strategy for overall MEP industry marketing
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Massachusetts Amherst
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent interpersonal skills; ability to build and manage virtual teams
  • Industry knowledge: Graphic arts eco system, Digital printing,
  • Ability to interface effectively with all levels of management and functional disciplines
  • Excellent influencing and consensus-building skills
  • Excellent written/oral communications and analytical skills
  • In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program
  • Expert knowledge of marketing principles, practices, tactics and tools
  • Successful track record leading inbound marketing initiatives
  • Conducts marketing research and studies on return on investment, business value propositions, customer success case studies and other benefits of the Autodesk portfolio for land development and planning
  • Defines industry marketing goals and objectives for the Civil Infrastructure industry segment focused on land planning and development
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1

Industry Marketing Manager A Resume Examples & Samples

  • Defines industry marketing goals, objectives and programs for A360 in the AEC industry
  • Oversees creation and execution of marketing plans for A360 in the AEC industry. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
  • Directs and contributes to internal marketing materials and presentations to promote a common understanding of the A360 vision and plan. These may include internal web pages, white papers, sales kits, presentations, etc
  • Provides vision, guidance, and relationship building with field marketing and corporate marketing to assure initiation and successful execution of awareness and preference generating activities, such as PR, events, user groups, and product reviews
  • Works with reseller channel and direct sales teams to assure sales training aligns with A360 industry messages
  • Builds relationships with and influences analysts and press to positively influence their perspective on A360 for the AEC industry
  • Provides marketing support for the A360 in AEC message to key accounts and partners
  • Creates market awareness, through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations in the AEC industry
2

Channel / Cross Industry Marketing Manager Resume Examples & Samples

  • Lead discussions on marketing ROI with partners, including process training, analysis and ROI benchmark comparisons
  • Ability to articulate core Autodesk and industry strategies, and lead discussions on business model transformation
  • Build teaming relationship with Autodesk Sales to align individual partner marketing investments with identified opportunities
  • Provide transparency, reporting & communications to all key internal stakeholders regarding partner programs, activities and investments
  • Collaborate with an extended marketing organization including Industry marketing to develop and execute AutoCAD, GFP & Multi Industry campaigns across ANZ
  • 5+ years corporate or field marketing experience required
  • Proven budget management skills with responsibility
  • Multi-tier channel sales and/or marketing experience preferred
  • Strong team-building skills
3

Industry Marketing Manager Resume Examples & Samples

  • Oversee the creation and execution of the MEP construction marketing plan for all geographies including goals, objectives, target audiences, messages, tactics, deliverables, timelines and metrics
  • Create launch plans for Autodesk Fabrication and Point Layout solutions ensuring all departments are prepared for product releases. Manage the product launch meetings and ensure receipt of all product marketing deliverables. Create and coordinate review of product launch documents with Product Management, Sales, and other product team members
  • Develop positioning, messaging, web site copy and imagery for MEP Industry, Autodesk Fabrication and Autodesk Point Layout web properties. Measure inbound marketing metrics for content and website effectiveness
  • Create customer success assets including stories, blog posts, and videos
  • Collaborate with other product and industry teams on joint marketing initiatives
  • Direct and contribute to internal marketing materials and presentations to promote a common understanding of the industry strategy and vision. These may include internal web pages, white papers, sales kits, presentations, etc
  • Provide vision, guidance, and relationship building with field marketing and corporate marketing to assure initiation and successful execution of awareness and preference generating activities, such as PR, events, user groups, and product reviews
  • Work with reseller channel and direct sales teams to assure sales training aligns with industry marketing messages
  • Build relationships with and influences analysts and press to positively influence their perspective on Autodesk’s efforts in the construction industry segment
  • Provide marketing support to key accounts and partners
  • Create market awareness, through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations
  • Develop and implement a social media marketing strategy for overall MEP industry marketing
4

Industry Marketing Manager Resume Examples & Samples

  • Assess select client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with client overall business strategies
  • Partner with clients to consult on digital best practices to integrate financing into their website strategies and all other digital marketing channels
  • Utilize SYF consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Including promotional financing, rewards programs, special discounts and segmentation
  • Help to drive industry digital strategy and partner with digital teams to execute digital communication strategies (SEO, SEM, email, social media)
  • Jointly with Sales drive and communicate key metrics pertaining to the performance of the client portfolios (sales, new accounts, repeat purchase percentage, consumer e-mail enrollment, digital engagement, penetration, and return.)
  • Create, build, and maintain a collaborative partnership with sales, risk, finance, digital, and operations teams to drive overall results
  • Utilize SYF tools to optimize specific marketing investments to efficiently grow the business
  • Bachelor’s degree OR in lieu of degree high school diploma/GED and 8+ years of Marketing
  • 5+ years total marketing experience
  • 2+ years consumer marketing experience
  • 1+ Digital marketing experience (SEO, SEM, email, social media, etc.)
  • 1+ Experience in web analytics, attribution analysis and digital media optimization
  • Marketing experience with furniture and/or home accessories
  • Credit card or other financial services marketing experience
  • Online retail experience
  • Ability to influence across all levels of organization
  • Ability to interact effectively with key clients and sales teams
  • Proven business results--executes against plan and delivers
  • Ability to manage multiple projects/initiatives simultaneously
  • Strong analytical skills (segmentation, targeting, ROI prioritization strategies)
5

Industry Marketing Manager, Utilities Resume Examples & Samples

  • Understand the market, competitors and customer needs and develop key marketing insights in order to contribute to strategic planning
  • Develop content and messages to shape and create the market, increase brand perception, motivate investment decisions and create preference for Ericsson’s offerings and position Ericsson as the preferred partner
  • Conceive and develop relevant tools and collaterals, to support sales and marketing engagement with target customer and influencer audiences
  • Build and contribute to a high-performance marketing culture
  • Participation in customer and influencer engagements according to activation plans
  • Secure, develop and activate key marketing programs and initiatives, such as industry events, customer workshops/programs
6

Industry Marketing Manager Resume Examples & Samples

  • Oversees creation and execution of an industry marketing plan. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
  • Creates market awareness through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations
  • Acts as a steward for the industry segment to stakeholder groups and other industry teams within Autodesk. Establishes expertise by defining personas, positioning and messaging for the industry and related products
  • Produces campaign strategies and content to support demand generation efforts globally. Collaborates with field marketing on campaign plans and monitors campaign performance and business results
  • Directs and contributes to internal marketing materials and presentations to promote a common understanding of the industry strategy and vision. These may include internal web pages, white papers, sales kits, presentations, etc
  • Provides vision, guidance, and relationship building with other marketing teams, such as PR, web, and education, to assure initiation and successful execution of awareness and preference generating activities
  • Works with reseller channel and direct sales teams to assure sales training aligns with industry marketing messages
  • Builds relationships with and influences analysts and press to positively influence their perspective on Autodesk’s efforts in the industry segment
7

Industry Marketing Manager Resume Examples & Samples

  • Principal Duties and Responsibilities
  • Leverages modern inbound marketing methods and platforms such as social media, community groups, marketing automation tools to drive and optimize prospect/customer engagement
  • Oversees creation and execution of the industry marketing plan. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
  • Conducts marketing research and studies on return on investment, business value propositions, customer success case studies and other benefits of the Autodesk portfolio for land development and planning
  • Defines industry marketing goals and objectives for the Civil Infrastructure industry segment focused on land planning and development
  • Collaborates with other product and industry teams on joint marketing initiatives
  • Directs and contributes to internal marketing materials and presentations to promote a common understanding of the industry strategy and vision at the decision maker and c-suite levels. These may include internal web pages, white papers, c-suite sales kits, executive presentations, etc
  • Provides vision, guidance, and relationship building with field marketing and corporate marketing to assure initiation and successful execution of awareness and preference generating activities, such as customer nurture programs, PR, events, executive councils, and industry analyst reviews
  • Ensures assimilation and application of industry specific marketing messages in customer facing marketing initiatives and sales facing readiness programs
  • Builds relationships with and influences analysts and press to positively influence their perspective on Autodesk’s efforts in the land industry segment
  • Provides marketing support to key accounts and partners
  • Requirements/Desired Knowledge
  • Successful track record leading inbound marketing initiatives
  • Familiarity working with Civil Engineering or AEC engineering service provider firms or B2B software or SaaS based businesses required
  • Experience delivering inbound and/or content marketing initiatives required
  • Familiarity with social media platforms like Twitter, Facebook and LinkedIn highly desirable
  • BA/BS degree, preferably in Business Administration or a relevant Marketing field. MBA preferred
  • 3+ years of experience in a marketing role preferred
  • You’re a marketing innovator. You understand modern marketing methods and use of analytics and automation to target prospect, and have the innate ability to nurture your prospects through the buyers journey
  • You’re strategic and tactical. You provide input to the industry GTM strategy to ensure marketing is relevant and leveraged. You strategically add value to the marketing and sales process, as well as roll up your sleeves to execute on tactical programs and plans to get things done
  • You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with strategy, marketing operations and sales and executing upon programs, assets and agreed deliverables
  • Marketing innovator
  • Execution focused
  • Entrepreneurial spirit
  • Ambitious
  • Results driven
  • Highly accountable
  • Natural networker
8

Industry Marketing Manager Resume Examples & Samples

  • Oversees creation and execution of MEP industry and product marketing plans. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
  • Creates market awareness through thought-leadership activities, including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations
  • Acts as a steward for the MEP industry segment to stakeholder groups and other industry teams within Autodesk. Establishes expertise by defining personas, positioning and messaging for the industry and related products
9

Industry Marketing Manager Resume Examples & Samples

  • Lead go-to market planning and execution for Autodesk cloud services in M&E
  • Manage marketing for the Arnold rendering software including creation of all sales and marketing assets
  • Constantly test and learn what marketing messages, content, and media work best for your target audience
  • Coordinate all cloud marketing activities with Film, TV, Games and Design Visualization marketing teams to support their mission to drive growth in their industries, while growing adoption of services by users of Autodesk products in M&E
  • Collaborate closely in a cross-functional environment to develop product positioning, messaging and execution of campaigns
10

Industry Marketing Manager Resume Examples & Samples

  • 5-8 years enterprise software experience in marketing or product development
  • Self-starter who can identify problems and proactively suggest then execute solutions with minimal hands on supervision
  • Candidates must be analytical, curious, creative and detail oriented
  • Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally
  • Ability to learn quickly and work at a quick pace with a results driven mentality
  • Strong capacity to manage multiple projects and deadlines to successful completion
  • Aptitude for technology and ability to connect and translate concepts to customer value
  • 25 – 30% travel
11

Mt-regional Industry Marketing Manager Resume Examples & Samples

  • Support development and execution of marketing strategy for the segment to drive sales growth and profitability
  • 5+ years of experience in the chemical manufacturing industry and ideally the appropriate market segment
  • 5+ years of experience in Marketing/Product Management preferred
  • 7+ years experience
  • 4 Year technical degree, MBA preferred
12

Industry Marketing Manager Resume Examples & Samples

  • Proactive Industry Plan
  • 10+ years of industry marketing experience that demonstrates knowledge of relevant partners and their disciplines in the marketing research realm (e.g ARF, MSI, ESOMAR, etc)
  • Understanding of the issues and topics to the advertising and marketing research industry and knowledge of key client challenges
  • Experience with developing and producing industry programs, speakership programs, content marketing programs and event content through strategic positioning and messaging
  • Organizational, process and project management skills
  • Ability to work with all levels of stakeholders, and cross-functionally
  • Experience managing an editorial calendar, pitching ideas and stories
  • Ability to work and influence across and upwards without direct authority
13

Industry Marketing Manager Resume Examples & Samples

  • Develop annual Marketing Plan for Indigo and PWP digital presses for different sub-segments, as Photo, Publishing, General Commercial Printing, Labels, Flexible Packaging, Folding Carton, Corrugated, Shrink Sleeves
  • Execute marketing plan or a solution through cross- functional alignment and coordination
  • Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments
  • Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets
  • Event Planning and execution at key event as defined with the regional team
  • Direct the development of messaging framework and content for marketing programs and vehicles
  • Create Demand Generation Campaigns in support of NPIs and current products using customer insights and working closely with the region
  • Industry, sales and/or channel experience
  • Industry knowledge: Graphic arts eco system, Digital printing,
  • In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program
  • Negotiating skills, Articulate concepts and complex value propositions
14

Industry Marketing Manager Resume Examples & Samples

  • Commit to "hiring the best" internally and externally
  • Create an inclusive environment which embraces and derives value from diversity
  • Role model and enable development of competencies in others needed to implement BASF's strategy
15

Global Industry Marketing Manager Resume Examples & Samples

  • Understanding of advertising research and measurement as it relates to marketing—and of key client challenges
  • Experience in developing and producing industry marketing programs (identifying and securing speaking engagements, developing and driving strategic positioning and messaging, etc.)
  • Experience in managing an editorial calendar and pitching ideas and stories
  • Ability to think both creatively and strategically
  • Ability and willingness to work autonomously
16

Industry Marketing Manager Resume Examples & Samples

  • Serve as North America Industry representative for internal/external stakeholders
  • Guide and lead industry marketing team and activities
  • Coordinate development and implementation of industry strategies
  • Define and drive development of industry specific marketing/business plans
  • Define industry profitability targets and assure achievement
  • Determine Universal Value Propositions and provide oversight and consistency of industry target pricing strategy
  • Identify and compile industry market needs/trends to accelerate business development and growth
  • Determine and manage, in collaboration with appropriate functions, the innovation portfolio for respective industries
  • Develop and implement best practices to enhance organization’s marketing excellence
  • Determine and manage the marketing budget for Construction and Fiber Bonding
17

Industry Marketing Manager Resume Examples & Samples

  • Implement industry segment strategy and key strategic measures
  • Identify, manage and respond to market's un-met needs (products, concepts & solutions) in coordination with Technology and R&D teams
  • Develop and execute new product launches based on business plans and an in-depth understanding of market positioning and value pricing for products within the specific industry
  • Support growth opportunities in established and new market segments and customer groups
  • Work with Key Account Sales Representatives, Development and Technology and Business Management for the AgChem Additives business
18

Senior Industry Marketing Manager Resume Examples & Samples

  • Strategy & planning
  • 7+ years of proven success in selling and/or marketing technology solutions including leading regional or global initiatives which require integrating and coordinating the execution of multiple stakeholders across multiple work streams
  • Strong writing and content creation skills; the ability to work in a very dynamic environment and lead cross-functional teams; experience in digital marketing and social media
  • Strong organizational, executive communication, project management, negotiation, and problem solving skills; Be able to work independently with limited supervision
  • Firm understanding of enterprise sales fundamentals, proficiency in value/solution selling methodologies, and the application of the Microsoft sales process
  • Familiarity with manufacturing applications and go-to market models; competitive product and solution knowledge
19

Construction Industry Marketing Manager Resume Examples & Samples

  • Defines construction industry marketing goals and objectives for the EMEA and APAC markets
  • Creates and ensure execution of the Construction industry annual marketing plan. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with overall Autodesk and AEC strategies, and integrated marketing programs to be executed. The plan includes all marketing channels, timelines, program success metrics, and resources required
  • Collaborates with product and industry teams and drives alignment on regional marketing initiatives
  • Works with reseller channel and direct sales teams to assure sales enablement aligns with industry marketing priorities and messages
  • Builds relationships with and influences industry associations, analysts and press to positively influence their perspective on Autodesk’s efforts in the Construction industry
  • Creates market awareness, through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations
20

Industry Marketing Manager, UK Resume Examples & Samples

  • Proactive & Prioritized Industry Marketing Plan
  • Develop an industry marketing plan that outlines ways to engage with key industry associations and secure relevant speaking opportunities
  • Operationalize & scale this plan via processes, best practices and cross-functional collaboration
  • Manage external vendor for speaker placement, pitching and logistics
  • Exercise excellent judgement when it comes to identifying and negotiating sponsorship deals that will help tell Facebook's story
  • Identify, curate, pitch and manage key activations at industry events
  • Reactive Industry Plan
  • Develop a reactive (and scalable) plan to effectively manage lower tier opportunities
  • Speaker Program
  • Manage the UK speakership and industry relations program
  • Create a robust speaker program by identifying relevant industry opportunities
  • Create an internal speaker program that will not only elevate the profiles of Facebook's current thought leaders, but will also prepare Facebook's next generation of speakers
  • Build strong networks both internally and externally to ensure the UK team is always aware of (or ahead of) the current state of the industry
  • Manage the team's speaker database
  • Be the industry expert in industry opportunities and identify tangential opportunities that will broaden the impact of our core messages
  • Proactively foster, develop and drive thought leadership in support of Global Marketing Solutions goals (note: The Global Business Marketing and Global Industry Marketing teams sit within Facebook's Global Marketing Solutions division)
  • Closely collaborate with event marketing peers on internal and industry events to ensure there is great cohesion and integration at all times
  • Industry Partnerships
  • Forge partnerships with key industry organizations and publications for long-term benefit to both the partner, Facebook and the broader industry
  • Develop a co-marketing plan with these organizations that includes activation, speaking and content and beyond
  • Partner closely with XFN teams to realize the full potential of these partnerships
  • 10 + years of industry marketing experience that demonstrates knowledge of relevant partners and in the measurement space
  • Understanding of the marketing and advertising ecosystem—and of key client challenges
  • History of relationship-building, particularly with industry leaders, industry association leaders, etc
  • Organizational and project management skills
  • Skilled when it comes to working cross-functionally and building relationships with key stakeholders
  • Experience in managing an editorial calendar, curating content and pitching ideas and stories
  • Ability and willingness to work autonomously Competitive Salary including the following benefits apply
  • Pension Benefits
  • Other Benefits Gym Pruhealth Partner Gyms
  • Laundry Benefit. UK Holiday Calendar
  • Posted: 18th January 2017
  • Closing date: 20th February 2017
21

Global Industry Marketing Manager Resume Examples & Samples

  • 10 + years of industry marketing experience that demonstrates knowledge market research/insights
  • Understanding of market research and insights and how they can help key clients to overcome challenges
  • History of relationship-building, particularly with industry leaders, industry association leaders, market research firms, etc
  • Ability to communicate effectively
  • Experience working on teams in a fast-paced, entrepreneurial environment
22

Industry Marketing Manager Resume Examples & Samples

  • Serve as North America marketing representative for internal/external stakeholders
  • Coordinate development and implementation of hygiene industry strategies
  • Determine and manage, in collaboration with appropriate functions, the innovation portfolio for all hygiene segments
  • Determine and manage the marketing budget and activities for trade shows / conferences
23

Industry Marketing Manager Resume Examples & Samples

  • Represent Esri as the subject matter expert in public works
  • Position Esri as a thought leader in the public works and engineering industry
  • Forecast and evaluate industry trends using a variety of data and proactively develop solutions and messages to address key business issues, drivers, and growth opportunities
  • Develop, manage, and execute a comprehensive global marketing strategy for the public works and engineering domains
  • Develop and execute comprehensive industry marketing plans and programs, both short and long range, to support the GIS user community and grow the use of GIS in the public works industry
  • Design, manage, and execute industry marketing programs including plans, budgets, and results reporting
  • Share knowledge about competition and customer requirements to enable Business Development teams to be more effective
  • Research, analyze, and monitor financial, technological, and market factors in the public works industry to capitalize on service and market opportunities in the domain
  • Investigate, understand, and develop new business in areas under served or not currently served with GIS applications in the public works space
  • Develop and recommend product/industry positioning, collateral generation, and pricing strategies to support sales and revenue objectives
  • Work with product development as a customer advocate for needs of the public works industry
  • Work closely with the sales staff, international division regional managers, and Esri international distributors to provide domain expertise, contacts, support, and guidance for working with the public works community
  • Collaborate with the business partner group to recruit, develop, and maintain partners and partner channels to ensure the delivery of solutions to the public works sector
  • Represent and manage Esri’s presence at public works industry-related conferences, trade shows, seminars, and other events domestically and internationally
  • Build and maintain a strong GIS user community within the public works industry through printed collateral, e-newsletters, online forums, user groups, and other networking opportunities
  • Advocate the use of GIS technology to the various public works-related trade associations, standards organizations, and media
24

Industry Marketing Manager Resume Examples & Samples

  • Develop and execute global marketing activities intended to educate companies from these industries on AWS and the journey to the cloud
  • Dive deep on how AWS helps companies from these industries reduce technical debt, increase innovation, and increase agility in order to establish a clear point of view on how we message AWS to these audiences
  • Partner with Product Marketing, Professional Services, Business Development, Solutions Architects, and our Partner team to build content for executives, decision makers, IT professionals, and developers to paint a compelling picture for cloud computing and AWS
  • Establish an industry-leading digital presence for cloud computing in these industries
  • 3+ years of relevant work experience in fields such as product marketing, content marketing, consulting, or product management
  • Demonstrated ability in launching and growing innovative marketing initiatives
  • Bachelor’s degree and 5+ years of experience, or an equivalent combination of education and experience
  • Experience successfully marketing to enterprises
  • Experience working in an enterprise technology environment
  • A bias for action for developing awesome marketing assets (product videos, web content, etc)
  • The candidate must also be a strong collaborator and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives
25

Industry Marketing Manager Resume Examples & Samples

  • Project work on market research / industry history
  • Strategic Plan data gathering and analysis
  • Statistical analysis and report development
  • Assisting in data compilation to develop business forecasts
  • Develop market insights needed to help sales acquire, grow and retain customers
  • Conduct research to aid in USS quarterly forecasts and product marketing strategies
  • Execute ad-hoc research projects via hands-on, in-house research as well as in partnership with external market research firms and/or contractors as appropriate
  • Identify new business opportunities, markets, applications, and end-uses for products based on customer, competitor, and end user usage trends
  • Work with Manager to identify, analyze and interpret key markets, competition, and industry trends and insights on a global/ regional level to support key business decisions
  • Work with sales and engineering to gather market intelligence and provide intelligence report to sales and engineering leadership
  • Provide support in defining product positioning strategies with clear growth objectives within the automotive markets (regional and global focus)
  • Work with marketing manager and engineering in the launch of new products
  • Assist with development of market reports to executive leadership (i.e. monthly, quarterly, annually)
  • Provide input to Sales and Marketing managers to develop contract negotiation tactics and strategic responses based on competitor insights
  • Closely monitor product/pricing offering, relevant terms and conditions and contract strategies of key competitors to refine USS offers
  • Complete ad-hoc projects on request for product or competitor information in a timely manner
  • Communicate research findings and recommendations clearly and concisely through written documentation and/or presentations. Support sales on creation of Negotiation Play Books
26

Industry Marketing Manager Resume Examples & Samples

  • Lead cross-functional teams to deploy world-class programs and events to support radiation and white space business strategy for the Public Sector on a global basis
  • Project manage, identify stakeholders, and ensure high quality events and campaigns through methodical planning, execution, and post-event follow up and analyze post-event results to continually improve and make tweaks from event to event
  • Manage budgets for industry sponsorships and events and continually identify ways to reduce costs and deliver more value
  • Create and manage sponsorship packages and deliverables for Pega-led events
  • Ensure government compliance and integrity in all activities and ensure Pega brand is compliant with brand standards at all times
  • Identify creative ways of approaching marketing campaigns with an eye for the respective government target audience
  • Work with partner organizations to execute on select co-marketing plans and tactics
  • Help grow the social selling engine for the Government Industry Team using LinkedIn, Twitter, Blogs, and other social channels
  • Support select sales toolkits, account-based marketing activities as needed, and content development as needed
  • B.A. or B.S. in Marketing or Communications
  • 5 - 9 years of experience project managing complex events, programs and campaigns
  • Experience marketing specifically to the public sector either in the US or internationally is preferred
  • Demonstrates a sense of urgency and strong drive to succeed and deliver results
  • Strong project management and leadership skills combined with outstanding written and verbal skills
  • Ability to think outside of the box and apply creative ideas to improve Pega programs and events
  • Experience with MS Excel and PowerPoint required. Additional experience with Tableau and project management software is preferred
27

Industry Marketing Manager Resume Examples & Samples

  • Lead cross-functional teams to deploy world-class programs and events to support radiation and white space strategy for the industry on a global basis
  • Manage budgets for industry campaigns and events and continually identify ways to reduce costs and deliver more value
  • Ensure compliance and integrity in all activities and ensure Pega brand is compliant with brand standards at all times
  • Identify creative ways of approaching marketing campaigns with an eye for the respective target audience
  • Help grow the social selling engine for the Industry Team using LinkedIn, Twitter, Blogs, and other social channels
  • 5-8+ years of experience project managing complex events, programs or campaigns for a software vendor
  • Experience marketing enterprise software in the US or internationally
28

Industry Marketing Manager Resume Examples & Samples

  • Conducts project work on market research and industry history
  • Gathers and analyzes data for the strategic plan
  • Conducts statistical analysis and develops related presentations
  • Compiles data to develop business forecasts
  • Analyzes key variables of profitability
  • Develops market insights needed to help Sales acquire, grow, and retain customers
  • Conducts research to aid in forecasts and product marketing strategies
  • Executes ad-hoc research projects via hands-on, in-house research as well as in partnership with external market research firms and/or contractors as appropriate
  • Identifies new business opportunities, markets, applications, and end-uses for products based on customer, competitor, and end-use usage trends
  • Assists Sales team in the development and administration of commercial programs including pricing development as well as forecasts of future needs
  • Works with Director-Sales and Marketing to identify, analyze, and interpret key markets, competition, and industry trends and insights on a regional and global level to support key business decisions
  • Works with Sales to gather market intelligence and provide intelligence to appropriate groups
  • Participates in setting strategic and tactical plans in alignment with U.S. Steel Consumer Solutions’ economic profit objectives
  • Provides support in defining product positioning strategies with clear growth objectives
  • Works with Director-Sales and Marketing and the Sales team in the launch of new products
  • Assists with development of market recaps to leadership (i.e. monthly, quarterly, annually)
  • Participates in industry-oriented professional organizations, trade press shows, and conferences as needed to increase market awareness of USS capabilities
  • Provides input to Sales and Finance to develop contract negotiation tactics and strategic responses based on competitor insights
  • Closely monitors product/pricing offerings, relevant terms and conditions, and contract strategies of key competitors to refine USS offers
  • Completes ad-hoc projects on request for market, product, or competitor information in a timely manner
  • Communicates research findings and recommendations clearly and concisely through written documentation and/or presentations
  • Assists in the development of short-range and long-range volume and proceeds forecasts to ensure optimal facility loading
  • Develops long-range forecasts for specific product segments to help identify potential production bottlenecks or required facility upgrades
  • Maintains monthly industry statistics
  • Collects alternative material supplier information
  • Performs deep-dive cost studies to aid in pricing decisions and to identify Carnegie Way initiatives
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Industry Marketing Manager Resume Examples & Samples

  • Advanced MS Office
  • Regular Salesforce user
  • Marketo experience a plus
  • The employees are smart, friendly and welcoming