Performance Marketing Manager Job Description
Performance marketing manager
provides first rate analytic support via hands-on Excel work while leveraging other tools as necessary (SQL, Google Analytics).
Performance Marketing Manager Duties & Responsibilities
To write an effective performance marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included performance marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Responsible for the Storage Group Solutions Reference Architecture (SRA) business and marketing strategy
Responsible for identifying and driving partnerships with leading and emerging storage solution providers
Responsible for developing solutions out-bound marketing strategy and the creation of compelling thought leadership, proof points & technical marketing collateral
Responsible for developing performance marketing strategy and messaging plan, including influencing partners and standards bodies
Own all paid marketing channels from end-to-end (SEO, PPC, Retargeting, Display, Native, Paid Sponsorships)
Implement internal reporting tools to understand account behavior
Serve as an expert in programmatic display buying
Financial systems maintenance and Financial Reporting Booklet updates
Managing, validating, consolidating and rationalizing the various analytics/reporting products created by vendor partners, including our agency
Will lead communications of analytic project results across the organization
Performance Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Performance Marketing Manager
List any licenses or certifications required by the position: PMP, BA, GA, GAW
Education for Performance Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the performance marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Economics, Statistics, Advertising, Digital Marketing, Education, Business/Administration, Communications
Skills for Performance Marketing Manager
Desired skills for performance marketing manager include:
Consumer trends
Research/measurement evolutions
Changing media marketplace conditions
Excel
Features
Google Analytics
Provide expertise internally to keep organization in the know
Settings and optimisation possibilities
Ad tech
Bid management tools and Microsoft Excel
Desired experience for performance marketing manager includes:
Identifying new online marketing opportunities through market and competitor benchmarking
Proven experience running performance marketing campaigns through digital, including search, display, programmatic and driving performance through digital experiences
Proven experience leading teams in digital acquisition campaigns in always-on environment and demonstrating results with driving incremental improvements
Practical experience developing scorecards, executive level reports and utilization of data for digital media and on-site optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points
Minimum five-to-seven years' digital marketing experience across all paid, owned and earned mediums, key channels such as display, SEM/PPC, SEO, email, social and on-site with a clear focus on leveraging data to drive the business
Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices
Performance Marketing Manager Examples
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Performance Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a performance marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for performance marketing manager
- Deliver measurable impact in acquisition, activation, engagement and conversion, across all our key markets, consumer segments and products
- Work with expert internal groups in our Activation and Conversion teams to enable stronger results through paid marketing and CRM
- Develop a program to continuously improve our CRM and Performance Marketing toolset, including audience segmentation, campaign management, measurement and analytics
- Report to Sr
- Identify new opportunities with help of data and analyses for efficiencies and growth
- Develop engaging, impactful, and relevant creative while ensuring they are digitally optimized across all relevant platforms
- Regularly review and manage key marketing strategies with Google, Facebook
- Take ownership for all market research, competitor analyses and management information reporting for the EMEA Marketing team
- Drive business change through evaluation of existing marketing activities and generating solutions to enhance strategies going forward
- Involvement in the end-to-end product development including ideation, market validation/testing, product delivery/deployment and post launch monitoring
Qualifications for performance marketing manager
- Bachelors of Science in Mathematics or other relevant studies
- 5+ years’ of experience working with SQL, SAS
- Ability to work collaboratively with team members across the organization at multiple management levels
- Strong bias for action and ability to independently prioritize and execute projects
- Demonstrated critical thinking skills with an ability to ask difficult questions and make decisions for the business
- Ability to understand and interpret numbers and analyze channel performance
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Performance Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of performance marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for performance marketing manager
- Create and maintain risk & control focused operating documents
- Create executive level communications, updates, and reporting for key stakeholders and Performance Marketing leaders
- Deliver on information requests and lead engagement with governance teams for internal processes such as Internal Audits and PRSAs
- Present during weekly working team meetings on active, achieved and upcoming Operational Strategy activities
- Collaborate across a variety of groups with diverse interests
- Maintain pulse and awareness on emerging strategies in the Advertising eco-system
- Design, set up and maintain series of automated reports and dashboards for Marketing team to measure campaign performance and plan marketing budget
- Clearly and concisely present insights and tactical recommendations to management and various stakeholders
- Create and deliver ongoing performance reporting of sales, attrition and product activity for segments / sub-segments
- Analyze / identify key drivers for channel and campaign performance
Qualifications for performance marketing manager
- A minimum of 5 years in brand management and/or marketing-related role
- Minimum of 3 years planning/managing paid media budgets across all media channels
- Working knowledge of trademarks process required
- Working knowledge of market research fundamentals and processes
- Must be creative and comfortable working within a creative environment
- Must be excellent project manager and leader
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Performance Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a performance marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for performance marketing manager
- Lead engagement with GMO leads and Business Unit representatives to communicate quality of control environment while triaging issues (address/escalate appropriately) as needed
- Develop Performance & Controls communications within and outside of GMO (presentations, scorecards, emails)
- Centrally manage GMO PRSAs, control testing, audit engagements and other associated controls & compliance initiativesand act as key contact for Ops Excellence, Global Banking Group and Global Risk & Compliance
- Liaise with key business partners within and outside of GMO to effectively drive towards mutual goals (GMO, BU partners, GBS (Global Business Services) Finance, GBS Executive Office, Ops Excellence, Global Banking Group and Global Risk & Compliance)
- Proactively identify and make recommendations on poor performing activities
- Act as thought leader in full spectrum of online performance marketing for our online Shop and E-trade activities
- Driving up global e-trade performance by unlocking SEA and SEO possibilities at e-trade platforms and roll out across the globe working closely with global E-trade team and local E-trade managers
- Defining, piloting and implementing opportunities for optimization of online performance marketing channels together with the e-commerce team, market teams, business groups and agencies
- Educating and training of internal stakeholders on affiliate marketing and other online performance marketing channels
- Creation of training material and sharing of best practices on the different performance marketing channels
Qualifications for performance marketing manager
- Able to work in a team environment and be flexible
- Exceptionally strong written and oral communication skills required
- Must be able to translate complex ideas and thoughts into exciting and dynamic presentations
- Must be comfortable presenting to large and small audiences including executives
- This position requires a results-oriented individual who has exceptional organizational skills, strong attention to detail, excellent communication and grammatical skills, planning, scheduling and problem solving skills
- Proven track record of using advanced analytics techniques to drive significant improvements in engagement and revenue using CRM programs, including email, push notification and other digital channels
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Performance Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of performance marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for performance marketing manager
- Establish technology and resources necessary for campaign execution in partnership with Web Operations & Product team, including but not limited to product feed management and development, site tagging, reporting
- Act as a strategic partner to brand marketing teams for all digital initiatives
- Develop affiliates portfolio
- Manage relationship with affiliation agency to increase results
- Play lead role in fielding ad hoc business analysis requests
- Monitor and steer performance for countries and channels
- Monitor and improve the reporting infrastructure for optimizing marketing performance
- Directly interact with country CMOs and channel heads to steer their performance
- Lead and improve key marketing operational processes
- Lead exciting and high impact processes for the business, from budgeting to implementing new initiatives
Qualifications for performance marketing manager
- Understand and validate paid marketing channels, such as social and mobile, with help of known attribution tools and techniques
- Experience of planning and implementing predictive models to power CRM and performance marketing campaigns
- Have a track record of developing analytics processes and toolkits to support CRM and paid marketing activity, including tracking and attribution technologies, and business processes
- Experience of working in digital businesses or media agencies with very large volumes of customer behavioural data
- Outstanding project management and organizational skills, plus strong analytical mindset, an eye for details and creative problem-solving abilities
- Assist in defining our performance marketing strategy to meet ROI targets, assist in the forecasting process and budget setting reporting into the Global Digital Acquisition Journey & Performance Lead
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Performance Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of performance marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for performance marketing manager
- Working with key stakeholders across all marketing functions to drive an ROI on marketing investments across global Marketing Programmes based on key KPI’s
- Ensure data is presented in a format that is easily digested
- Identify and recommend new opportunities from technical side for improving organic search rankings, click through rates and conversions
- Co-work with multi-functional teams to conduct and analyze SEO experiments to improve performance and drive SEO traffic growth
- Explore up-trend digital platforms, especially automatic advertising through DMP and build this new channels to drive traffic through it
- Analyze data and provide insights through metrics to improve channel efficiency
- Firm understanding of local market activity
- Identify drivers and drags in local market performance related to focus, strength of programs, media support
- Synthesize Multiple Data Points of Performance and Corresponding Actions to Leadership
- Provides timely post promotional sales analysis to help identify best bets
Qualifications for performance marketing manager
- Familiarity with different attribution strategies, models and platforms
- Ability to manage multiple work streams while maintaining strict attention to details
- Occasional travel to Austin headquarters as needed
- 3-5 years of experience in business process strategy and/or assessing process risks required
- Experience representing or championing a product or business model
- A high-degree of business process background and technical competency