Mobile Marketing Manager Cover Letter

I would like to submit my application for the mobile marketing manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for support on executing innovative, nimble and effective marketing campaigns for new release titles, including creative positioning, media planning and buying, PR campaign and briefing/managing agencies.

Please consider my qualifications and experience:

• Work with BT.com to create simple solutions to enable our customers to self-serve and convert in a faster and simpler way
• Work with Social Media to find ways of building engagement and advocacy within our customer base
• Marketing and / or Commercial experience in a customer base marketing team, within the Consumer Mobile sector
• Proven experience in large scale, dynamic or personalised BTL campaigns using email, SMS, MMS and direct mail for both revenue generation and retention - budget management of over £2m
• Demonstrable experience of working with complex segmentation and propensity models
• Experience of working with Agencies, Data Teams, Sales, Service and digital Teams to deliver a communications strategy
• Demonstrable experience of managing multiple BTL agencies across multiple campaigns
• Artistic and management skills, such as business skills (understanding of the assets performance notion)

In response to your job posting for mobile marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for recommendations to the CRM and Marketing team on conducting advanced quantitative analyses facilitating effective targeting, segmentation, and identification of opportunities around cross-sell / up sell, retention, direct selling and other marketing program optimization.

Please consider my qualifications and experience:

• Commercial acumen – target driven with focus on financial performance
• Project management and prioritisation
• Understanding of email or mobile push messaging is essential
• Communication and influencing skills including a high level of written and spoken English
• Proactive and self-driven with a drive to get hands on and ‘stuck in’
• Excels in a dynamic environment
• Experience working with mobile solutions
• Experience building technology roadmaps

In response to your job posting for mobile marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for actionable insights and targeting plan related to customer buying trends across all channels of business and contracting scenarios.

Please consider my qualifications and experience:

• Experience setting up complex, multi-trigger, multi-channel campaigns (app, email, POS, etc)
• Understands – and comfortable with – data flows, databases, file exchanges and leveraging that data to support marketing tactics
• Strong quantitative, strategic, and data visualization skills highly recommended
• Experience creating scalable, personalized and unique journeys to maximize consumer engagement and company KPIs
• Be curious and have enthusiasm for learning about this cool space
• Be self-organized and skilled in project and program management
• Possess strong leadership and influence skills
• Experience managing social media as a marketing channel

I submit this application to express my sincere interest in the mobile marketing manager position.

In my previous role, I was responsible for mobile team and digital marketing team with program analysis/insight and customer lifecycle performance leveraging Mobile program reports and dashboards.

My experience is an excellent fit for the list of requirements in this job:

• Strength in prioritization, project management and planning
• Proven expertise in mobile carrier navigation, decision making and product evangelism
• Client-service oriented with excellent written and verbal skills
• Strategic and innovative with knowledge of mobile trends and emerging platforms
• A self-starter with a positive, proactive attitude and who instinctively takes ownership of a project
• Strong stakeholder management and influencing skills with experience workings in cross-functional working groups (Product, Analytics, Technology, Channels ) within an online services company
• Experience in channel management and optimization is highly preferred
• Proven experience with demand generation, social media, and digital marketing

Please consider me for the mobile marketing manager opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for thought leadership and help develop strategic direction for mobile media planning and buying.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Background in planning and executing events preferred
• Highly analytical, logical, articulate and systematic
• Able to see the big picture but also detail-oriented
• Fast and keen learner, unafraid to go the extra mile
• Very comfortable with numbers and associated analysis
• Good commercial sense / understanding
• Strong testing orientation and experience in A/B testing and optimization around both acquisition and user engagement tactics
• Comfortable partnering with Engineering and Product Management at beginning stages of product development, providing critical direction, input and analysis of market opportunities and competition