Category Marketing Manager Job Description
Category marketing manager
provides total $ and marketing mix recommendations that support the category management business objectives and collaborates with cross-functional partners to ensure they are developing the most effective marketing plans to meet their goals.
Category Marketing Manager Duties & Responsibilities
To write an effective category marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included category marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Accountable for overall project success – including cost, schedule, quality, and scope management, and assess project results
Manage Sourcing Specialists to lead cross-functional teams to execute strategic sourcing projects for assigned category areas by assisting with sourcing strategy, negotiations, and supplier selection and overseeing project execution
5-8 Years of Strategic Sourcing/Procurement experience, Performance Measurement, Contract Negotiation, Project Management, Category Management, Business Analysis, Change Management experience
Manage people, project & process change
Lead a growing team of 5+ dedicated Category Marketing Project Managers
Source goods and services EMEA and involved in global sourcing project
Serve as the primary point of contact between specific Merchandising category and Marketing in the development of coordinated strategies and to provide effective communication
Partner with Merchants (Category Managers, RACMs, DACMs) and key vendors to understand top merchandise strategies and product priorities in order to communicate these to Marketing for the development of marketing strategies, ads, and media events to best produce sales and customer loyalty
Responsible for partnering with enterprise analytical resources to understand, analyze and calculate Return on Investment of marketing programs for assigned merchandise categories
Proactively identify and understand sales, margin and inventory trends and work with Merchants to identify and agree upon marketing events which are responsive to changing market conditions
Category Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Category Marketing Manager
List any licenses or certifications required by the position: PMP, CPSM, CPM, MCIPS, C.P.M, A.P.I.C.S, ISM
Education for Category Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the category marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Business/Administration, Finance, Education, Management, Economics, Communications, Engineering
Skills for Category Marketing Manager
Desired skills for category marketing manager include:
Interdepartmental functions and experience in interacting closely with the sales team other teams cross functionally
Marketing commercial and residential products
SAP and CRM systems to ensure effective category management
SQL
Consumer solution-based
Database query language
Lifestyle-based approaches
Marketing processes
PowerPoint and Outlook
Project
Desired experience for category marketing manager includes:
Conducts extensive market research
Experience in product development (5+ years)
Must be 'hands-on' and get involved with the details
Able to demonstrate leadership and ownership of projects
Relocation may be required –negotiable
Proven track record of leading large, complex, category management activities at enterprise level, including multi-geographic programs
Category Marketing Manager Examples
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Category Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a category marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for category marketing manager
- Participate in vendor pre-line and final line meetings
- Represent the company and assigned category at athlete photo / video shoots, vendor meetings, grass root events
- Communicate to the customer service teams (call center, internet, ) as needed regarding upcoming promotional details, contests, product initiatives, , as related to their category
- Build and maintain local/regional supplier base - incl
- 3-5 years of industry/category specific experience in Marketing & Creative (Print & Direct Mail, General Photography, Fashion/Editorial Photography, Media Buying/Agency, Digital PR & Customer Strategy, Creative Services)
- Directly contribute to the global strategic planning for the Business Units
- Develop a complete 3-5 year plan for the BUs / Categories based on the brand reebok Strategic Business Plan and the respective Global BU's strategic plan
- Provide leadership within the BUs/ categories, effectively managing cross-functional working relationships with other marketing teams on vision, strategic objectives/ actions and financial targets as defined by Global
- Approve SMU briefs from Concepts-to-Consumer into the Global BUs
- Ensure BU wise global range is executed with excellence and optimized in the Market
Qualifications for category marketing manager
- Strategic thinker and collaborative person who has the ability to work autonomously
- Service minded person with strong focus on internal customer relations and processes
- Min 5+ experience in Procurement in an International company
- Master´s Degree or equivalent in Procurement or another related field
- Mobility in travelling
- Develop an annual marketing plan for the BUs / categories across the entire Market
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Category Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a category marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category marketing manager
- Manage the P&L and all Marketing related inputs
- Provide Omni-channel BU wise forecast as part of IBP process
- Expert knowledge of the design and creative processes with the ability to drive brand equity and increase operational efficiencies
- Provide positive & developmental coaching of direct reports
- Assists internal business clients with developing and reviewing statements of work, service level agreements, contractual terms and conditions (inclusive of usage, pricing, delivery, acceptance, payment, warranty
- Create marketing material (presentations / brochures / sell-sheets ) for commercial and customer promotions
- Increase company sales by generating specific activities, merchandising and instore presence at retailers
- Recruit, develop and manage your team (two people)
- Ensure development of expertise and know-how and support organisation changes
- Provides information and direction for planning, forecasting and managing inventories
Qualifications for category marketing manager
- Leadership Experience of 4-5 years
- University degree in business with marketing focus and ideally some exposure to fitness or a university degree in sports/fitness with marketing focus or other exposure to marketing
- University degree in Fashion Management/Apparel Merchandising
- Bachelor’s degree with multi-year track record in Procurement or Marketing experience
- Ability to work independently, accurately and efficiently, adjusting quickly to changing priorities and aggressive timelines
- Experience working with/managing agencies and/or vendors a plus
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Category Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of category marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for category marketing manager
- Proactively seizes opportunities to drive business growth
- Serve as a resource to the team to teach & develop analytical capabilities among peers to further business intelligence among other category teams
- Develop strong business and functional understanding of the Diabetes category and conduct in-depth analysis to identify problems, find trends, make hypothesis, create compelling stories and make sound recommendations about the category that can enhance our position in the market
- Developing & executing Additives Go-to-Market-Strategy (category value pool
- Analyzing of additives portfolio/SKU profitability, recommending decisions & potential future growth opportunities based on the analysis & overall market knowledge
- Frequent visits to new prospects and existing customers to identify needs and bring CPN solutions to improve customer results and system profitability
- Developing & implementing additives tactical marketing support plans including Salesforce Support (e.g., promotional material, sales tools, performance measurement) & post-sales support (e.g., customer support, process improvement and innovation)
- Developing and executing internal and external communication / messaging plans based on customer opportunities identified
- Collaborating across the business to ensure strategic market based pricing, revenue and profitability additives goals are met
- Develop and lead implementation of global category procurement strategies for assigned Indirect Procurement Corporate Services categories
Qualifications for category marketing manager
- At least 5 years of retail experience, preferably with some store line experience
- Minimum of 5 years progressive sourcing experience with an emphasis on technology and enterprise Digital Marketing agreements
- Bachelor’s degree required, preferably in engineering, CIS, science, or finance
- Knowledge in Marketing & Sales agencies
- He/She should possess strong interpersonal skills
- Minimum Bachelor’s degree in Supply Chain Management, Business Administration, Engineering or related discipline required
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Category Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a category marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category marketing manager
- Establish a macro view and become an expert in a category’s business, competitive landscape, and customer needs
- Lead the development of insightful, strategic, holistic strategies to grow a category or brand
- Work with marketing teams to ensure plans are developed and executed in a manner that aligns with strategic intent
- Develop learning plans to identify and track program KPIs and alter strategies with lessons learned
- Plan and manage initiative budget inclusive of vendor funding
- Identify and deliver cost savings targets across various local / European & divisional Indirect categories
- Develop successful Sourcing strategies and manage the TCO of goods & services within category area
- Aggressively manage supplier base across category area
- Leverage Indirect spend across Europe
- Lead European supplier negotiations and contract execution
Qualifications for category marketing manager
- Oral and written communication skills in English is essential
- Minimum 3-5 years working experience in a corporate environment – preferably in pharma sector
- Familiarity and knowledge of marketing would be considered favorable
- Thorough understanding of operations and business culture of multinational company
- Advanced skill set for Microsoft Word, Excel and PowerPoint
- Capable of collecting and interpreting data to derive meaning, identify patterns of behavior and support policy recommendations
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Category Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a category marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for category marketing manager
- Develops and maintains industry / market knowledge (subject expert)
- Effectively communicate strategic sourcing/procurement values and responsibilities, and proactively anticipate and service the needs of the business and key stakeholders
- Demonstration of critical thinking, ability to question the output of a financial model, design negotiation strategies and/or fallback positions
- Write agency briefing documents
- Prioritization Ability - Spend time and the time of others on what's most important
- Manage P&L for assigned categories to attain annual and long range financial objectives
- Develop and implement growth strategies
- Coordinate cross functional resources/teams on key initiatives to achieve business objectives
- Conduct Competitive and Industry Analysis
- Drive customer driven Category Management projects for assigned categories
Qualifications for category marketing manager
- Classically trained marketer with at least 5 years of marketing experience (CPG preferred)
- Ability to function effectively as a self-starter in a fast paced environment
- Demonstrated understanding of legal contracts
- 3+ years of experience in Marketing/ Trade Marketing within well-established B2B companies
- Technical sales experience would be a plus
- Advanced knowledge of the principles and practices within the marketing field for complex problems, new projects and system development, strategic analysis