Search Marketing Manager Cover Letter

In response to your job posting for search marketing manager, I am including this letter and my resume for your review.

Previously, I was responsible for clients (brands) with ongoing strategic counsel on search best practices and tactics that align with brand objectives/goals and overall business.

Please consider my experience and qualifications for this position:

• Background in SEO at large consumer-facing website
• Basic HTML and design experience
• Experience working with content management systems and SEO link building
• Deep knowledge and understanding of paid search marketing – expertise with Google AdWords, defining/implementing proper search campaign structures
• Understands how to analyze complex datasets and make sense of the information contained within, in order to inform decisions going forward
• Able to effectively manage outside agencies/vendors, and work with variety of internal/external individuals
• Experience managing and optimizing display advertising and SEO best practices
• Fluency in Excel and Adwords Editor

Please consider me for the search marketing manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for recommendations for search engine optimization strategies across all websites.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Establish deep customer insights and needs through gathering and analyzing data from internal databases, including insights from developers, marketers, sales teams, customer care and third party sources
• Collaborate closely with Developer Relations, App Store Marketing and iTunes Connect groups to amplify and strengthen outreach programs and activities
• Deliver integrated marketing communications and programs to drive developer acquisition and engagement
• Understanding of all SEM fundamentals, including definition of key metrics
• Possesses a strong understanding of key metric relationships
• Strong analytics skills and data analytics experience to measure the success of the SEM programs and to expand upon that success
• Proven track record monitoring and improving search engine marketing performance incl insights and opportunity call-outs
• Experience working in a large, global matrix organization preferred

In response to your job posting for search marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for subject matter expertise on paid search strategies to members of Global Brand & Marketing, Analytics, Digital, IT, and other groups as needed.

Please consider my experience and qualifications for this position:

• Provide weekly and monthly reporting to internal management
• Propose monthly and quarterly budget allocations with a goal of maximizing ROI
• Identify and present new opportunities/areas of growth that will help continue the development of the paid search channel
• Conduct industry/competitive research to stay ahead of the curve and protect our brand
• Collaborate with other marketing teams to create unified, cross-channel campaigns
• Familiar with digital marketing experience in display ads, digital video, social media or other core digital areas preferred
• Collaboration across functions, matrix marketing environment
• Hospitality search marketing expertise preferred

I submit this application to express my sincere interest in the search marketing manager position.

In the previous role, I was responsible for guidance for best practices and executes search engine optimization tactics.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Highly-analytical, stats junkie, problem-solver, and creative thinker
• Track record of success in hiring, managing & developing talent to be high-performing and high-committed team
• Learner’s mindset, with drive towards continuous innovation and improvement and a bias for action
• Proven growth through following standard test and learn processes
• Experience with bid management software, and how they work
• Prior experience in direct response environments, and ecommerce preferred
• Audience management experience across phases of a customer lifecycle preferred
• Strong analytical, business acumen, and forecasting/budgeting background

Please consider me for the search marketing manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for support for eCommerce activations, content and brand development that stay on-trend with eCommerce best practices and optimal performance.

Please consider my qualifications and experience:

• Certification or experience with search bid management platforms, particularly Kenshoo, is highly preferred
• Strong proficiency in data and analytics
• Real-world experience in developing, administering, or managing eDiscovery, compliance, or search applications preferred
• Proven track record of managing the entire product lifecycle and different methodologies to deliver technical targets
• Demonstrated awareness of engineering and product management culture, strategy or organization
• Demonstrated high performance throughout tenure/progression in the same organization
• Should be confident, a fast learner, and able to effect changes fast (based on customer or employee feedback)
• Paid search investment and search partner selection recommendations