Search Marketing Specialist Cover Letter

Please consider me for the search marketing specialist opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for sEO expertise for keyword research, reporting, conversion goals, on-page site optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search for clients of multiple industries.

My experience is an excellent fit for the list of requirements in this job:

• Comfortable with frequently changing priorities and working in a fast paced environment
• A keen interest and passion for Digital Marketing and the industry
• Adept at managing relationships with and influence vendors
• Valid Google AdWords certification
• Familiarity with Kenshoo and Coremetrics
• B2B or tech digital marketing experience
• Strong understanding of marketing automation platforms (Marketo, Eloqua)
• Experience in SEO, specifically organic search optimization

I submit this application to express my sincere interest in the search marketing specialist position.

Previously, I was responsible for accurate budget recommendations for pay per click, search engine optimization, and Facebook display campaigns by utilizing provided information from sales representatives.

My experience is an excellent fit for the list of requirements in this job:

• Experience working in complex, fast paced environments managing multiple internal and external stakeholders
• Prior CRM and search experience at an agency or client side
• Project Management – experience with complex marketing projects and processes with a strong focus on customer
• Digital Channel Understanding – solid experience across digital channels with a focus on search and CRM
• Search management or programmatic media purchasing background
• Flexible and able to balance the need for structure with the efficiency and effectiveness of action-oriented, non-bureaucratic and non-hierarchical approaches
• Familiarity with Kenshoo, Coremetrics, Trello, and Slack
• Knowledge of Agile principles and has worked in an Agile environment

In response to your job posting for search marketing specialist, I am including this letter and my resume for your review.

In the previous role, I was responsible for direction to digital and agency partners to create local content/approvals for all SMM channels and ensure maximum efficiency and return for both Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

My experience is an excellent fit for the list of requirements in this job:

• Experience in content distribution using Kapost
• Familiar with Display Advertising services and platforms including but not limited to DMP, DSP and Ad Networks, Ad Exchanges, Publishing networks and negotiating direct placements
• Able to set up and review Paid Search account structures for optimal performance
• Able to multi-task and prioritize against deadlines while working on multiple campaigns simultaneously
• Google AdWords Certifications (Minimum of AdWords Fundamentals and Search Advertising exams)
• In-depth experience with bid management tools (e.g., DartSearch, Marin, Kenshoo)
• Fluent in the search and display landscape, including performing competitive analysis, keyword development, tracking tools, bid-management platforms and reporting/competitive analysis tools
• Experience with bid management tools and platforms

I am excited to be applying for the position of search marketing specialist. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for critical support updating web content to improve search engine optimization.

Please consider my qualifications and experience:

• Established track record of analyzing marketing metrics and translating them into quantitative evaluations
• Exposure to agile project methodology
• Experience managing large amounts of product-related data (content, image assets)
• Strong understanding of web analytics, including Adobe Analytics/Omniture
• Excellent oral, written and visual communication abilities
• Experience in running large, advanced CRM programs
• Experience managing a search agency combined with an understanding of the paid search channel
• Understanding of digital channels, metrics and the digital media ecosystem/landscape

In response to your job posting for search marketing specialist, I am including this letter and my resume for your review.

In my previous role, I was responsible for general tactical support of Search Engine Optimization (SEO) initiatives such as keyword research and recommendations.

My experience is an excellent fit for the list of requirements in this job:

• Experience executing on-page and off-page SEO optimizations and site architecture improvements
• Experience with search engine algorithms, keyword research and SEO tools
• Knowledge of site optimization best practices and content management systems to update website pages
• Experience managing in a production environment with multiple competing priorities and deadlines
• Experience executing paid search campaigns including keyword research, bulk uploads and troubleshooting
• Google AdWords Certifications (Search or Display)
• Manage and review SEO content for English, German, French, Italian, Spanish and Polish landing pages
• Build SEO-optimised landing pages in WolfHound