Search Marketing Manager Job Description
Search marketing manager
provides support for execution of the Search Engine Management (SEM) strategy for brand websites including Search Engine Optimization and Pay-Per-Click campaigns.
Search Marketing Manager Duties & Responsibilities
To write an effective search marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included search marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Optimize reporting and analysis and develop and share best practices for Ecommerce and Brand Marketing teams
Lead global strategic discussions & share best practices, acting as a center of excellence for all markets
Supervise overall program efforts, advise the teams where needed and communicate regular updates to management
Manage coordination of non-brand strategy and tactical work, when needed
Troubleshoot issues, and advise brand teams
Serve as day-to-day liaison between ELC Global Digital Marketing and Google and Yahoo/Bing
Conduct and share weekly audits, including close monitoring of competitors and partners
Lead cross-functional SEO task force
Educate on importance/need for good SEO throughout the organization with relevant teams, with a dual focus on both technical and content-related issues
Serve as liaison between outside partners, Ecommerce brand teams, Brand Marketing teams and functional groups
Search Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Search Marketing Manager
List any licenses or certifications required by the position: SA360, CSPO, SPSS, SEO
Education for Search Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the search marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, Computer Science, Statistics, Digital Media, Education, Math, MBA, Communications
Skills for Search Marketing Manager
Desired skills for search marketing manager include:
Ecommerce and internet-based business models
Search Engine Organic Optimization strategies
Analytics platforms
Best practices
Both local and global search engine trends
Brand Strategy development
Brand activation and communication
Data feeds
Excel
Google AdWords
Desired experience for search marketing manager includes:
Help brands identify SEO goals and develop strategies to achieve these goals
Monitor and assist in daily activities
Organize and assist in SEO trainings with new and experienced audiences, alike
Aggregate learnings to drive optimization opportunities across brand sites and markets via an SEO playbook for use throughout organization
Assist brands during redesign and during transitions to new platforms
Build strategy and implementation guide for additional brands' entry and for approach adaptation in other key markets worldwide, if appropriate
Search Marketing Manager Examples
1
Search Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a search marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for search marketing manager
- Perpetual engagement with on-going industry research and best practices to create new strategies to improve SEM campaigns across the board
- Understanding of publisher advertising products and relevant specs, guidelines and business rules
- Assist in reporting of PPC, SEO, Social Media, Reputation Management campaigns
- Develop short-term and long-term strategies to scale Feed channel programs including Google Shopping, Polyvore, and others
- Provide direction and management of emerging paid search products and beta programs
- Liaise with the broader Marketing organization, Product teams, as needed to drive Paid Search channel initiatives
- Own the North America and LATAM P&L for the Hotels.com SEM channel
- Directly manage a team of SEM Specialists, providing strategic direction and day to day operational support as needed
- Lead quarterly quarterly and annual forecasting processes for the SEM channel
- Mentor and professionally develop junior members of the team, including direct reports
Qualifications for search marketing manager
- 3+ years experience in online media trafficking with an industry standard ad-serving vendor—recent DoubleClick Marketing/DS preferred
- Working understanding of online ad-related technologies
- Strong written communication skills with an understanding of the writing styles required for different advertising channels
- Self-motivated to quickly learn new technologies, applications and processes
- Detail-oriented and effective time manager, with the ability to prioritize and multitask in a demanding work environment
- SEO knowledge a plus
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Search Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of search marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for search marketing manager
- Audit and expand keyword campaigns, including ad copy for multiple languages
- Data feed management through 3rd party vendors or direct from an ecommerce platform
- Responsible for growing digital sales by developing and executing search marketing, affiliate marketing, and data-feed optimization strategies to power advertising on third party sites
- Lead the strategic vision and plan for the acquisition channels across Columbia’s brands
- Responsible for the P&L of the acquisition channels, including budgeting and forecasting
- Develops and optimizes strategies to ensure strong quality scores, positioning, and efficient cost per sales ratios across all search, display and comparison shopping engines
- Prepare analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement
- Support Retail group with dedicated event and store promotions as applicable to the acquisition programs
- Position supervises a team of digital marketing acquisition professionals
- Management of SEM acquisition channel for the Corporate portfolio via search agency and central teams
Qualifications for search marketing manager
- At least 3 years in a SEM-focused role at an agency, a direct response marketer, or a search marketing platform
- Deep knowledge of paid search marketing is required, working knowledge of current and emerging digital marketing trends and technologies
- Dedicated search marketing experience – both paid and natural for ecommerce businesses expertise in digital marketing and site design/development (baseline only), with a proven track record of driving results
- Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through the use of training, coaching and people development
- Business case development and gaining buy-in for investment opportunities
- Preferably has banking experience either in an agency with specialisation on search marketing
3
Search Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a search marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for search marketing manager
- Provide recommendations to theSEM/PTA teams on how to improve and drive marketing efficiency
- Develop new and innovative analyses to inform PTA roadmap SEM decisions
- Inform new modeling projects to improve our ability to synthesize and extract insights from large volumes of data
- Work with the data engineering team to create world class reporting solutions
- Present findings and visualize data to a wide range of stakeholders
- Identify and scope new A/B/multivariate testing opportunities in marketing and advance our measurement of these tests
- Collaborate with cross-functional teams globally and drive results that meet requirements
- Prioritize and work independently with minimum guidance
- Create sales tools such as sales presentations, conversation guides, competitive battlecards, white papers, and solution sheets, customer success content such as best practice and on boarding guides
- Oversee day-to-day campaign management and analysis of the paid search program including keyword & ad optimization, bidding, targeting, and performance reporting
Qualifications for search marketing manager
- Develop forecasts and coordinate budgeting with other members of the digital marketing team
- Has drive and aspiration to progress in banking / marketing
- Minimum three years’ experience with SEO
- Passionate about SEO with a thorough understanding of tactics and strategies as they change and is always at the forefront of thought leadership
- Knowledge of SEO tools, such as, Brightedge, Raven, SEO Tools, Omniture SiteCatalyst, Xenu and/or Screaming Frog, Google/Bing Webmaster Tools
- Solid analytical experience and aptitude
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Search Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a search marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for search marketing manager
- Implement ongoing SEM testing for conversion rate and user experience optimization
- Business forecasting, reporting, budget
- Manage agency and vendor relationships, evaluating potential new partnerships wherever needed for additional content and organic link building opportunities
- Leads the development and delivery of Digital Marketing, processes and technology implementation, reporting and thorough ROI analysis
- Partners with the team members to develop, execute and measure integrated digital marketing campaigns, aligned with business goals and engaging our customers in loyal and satisfying relationships
- As a thought leader in SEM you will be required to test, prove and implement new strategies and technologies
- Provide support for paid Adwords initiatives such as Google Shopping and GSP’s
- Partner with technology and data analytics to execute tests and measure marketing effectiveness
- Support technical site audits and provide keyword insights to creative teams for content development
- Track and monitor SEO KPIs using both internal data and external tools to measure efficacy of organic initiatives
Qualifications for search marketing manager
- 6+ years SEM campaign management experience required
- Basic web design and development knowledge or comprehension (HTML, CSS, XHTML, JavaScript, .NET, Flash & Silverlight, DNS, robots)
- Bachelor’s degree in an analytical field, MBA preferred
- 5-7 years’ minimum work experience required, including a minimum of 2 years directly managing a team
- Experience managing large, cross-functional projects with diverse sets of stakeholders
- Bachelor’s degree in Graphic Design/Communications or related field or equivalent experience
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Search Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of search marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for search marketing manager
- Deliver critical business inputs and KPIs to digital agency to drive tactical campaign development and day-to-day optimization
- Identify product feed requirements to enable best-in-class PLA strategy – manage the resolution of errors, expansion of fields and alignment of multiple feeds with different data sets
- Monitor campaign performance, and develop action plans to address positive or negative changes
- Evaluate the impact of technologies and tools including 3rd party bid management tools on efficiencies related to campaign management, reporting and performance
- Cultivate a rigorous test-and-learn methodology, including collaboration with broader digital team and analytics counterparts
- Managing paid search & PLA campaigns across multiple engines from soup to nuts – keyword research, ad copy, promotions, new account set up, issue resolution, testing and optimizations
- Utilizing bid management tools to maximize the effectiveness of all campaigns
- Proactively developing and building custom campaign strategies and identify opportunities for growth
- Overseeing daily performance, budget pacing and trends to meet campaign goals and continuously improve profitability
- Overseeing weekly reporting and summarizing performance story points for Senior Management
Qualifications for search marketing manager
- 8 - 12 years relevant work experience or Master’s degree and six to ten years relevant work experience
- 6 - 8 years developing and executing digital marketing programs, specifically within paid search and related acquisition programs for a multi-channel retail environment, apparel industry experience required
- Understanding of the search business
- Successful track record in B2B product marketing with leading brand
- Ability to collaborate cross-functionally to optimize resources and leverage knowledge to gain competitive advantage
- Experience working with direct response models