Manager, Search Job Description
Manager, search
provides implementation of compelling data visualizations, dashboards, tools, and utilities using Open Source technologies (Java/J2EE, JavaScript, HTML, CSS, D3, etc.) in support of search-based applications.
Manager, Search Duties & Responsibilities
To write an effective manager, search job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, search job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage the P/L of the channel by tracking, reporting, and analyzing all search initiatives and campaigns
Define appropriate KPIs and measure the impact of all campaigns
You will support the Paid Search and Global Online Marketing team in our aspiration to serve the company as thought leaders on the topic of paid search and overall online marketing topics
Perform keyword analysis to identify growth and/or efficiency opportunities
Develops campaign components including keywords, copy, landing page selection, account structure with Senior Search Manager oversight
Stakeholder-manage groups of 5-10 managers from across the business, understanding their key issues and needs
Work with Executives and leaders up to, and including, the Executive Chairman on product ideas and strategies
Write clear, concise and complete specifications that can be used from design through to testing
Brief creative problems to in-house and/or agency design teams
Coordinate an agile sprint backlog for 4-10 engineers
Manager, Search Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Search
List any licenses or certifications required by the position: SEO, GAIQ, PMP, DCM
Education for Manager, Search
Typically a job would require a certain level of education.
Employers hiring for the manager, search job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Computer Science, Advertising, Digital Media, Economics, Statistics, MBA, Engineering, Technical
Skills for Manager, Search
Desired skills for manager, search include:
HTML
JavaScript
CSS
Digital media industry
Build processes
Code reviews
Excel
Google Analytics
HTML/CSS/Javascript
Operations
Desired experience for manager, search includes:
Must be passionate about Search Marketing with 3-5 years proven ability in PPC
Must have a technical and analytical mind set
Understand KPIs such as conversion rate, ROI, EPC
Ability to maintain good relationships with outside vendors and clients within the agency
Thorough understanding of website architecture, content management and usability
Ensure completed code passes QA and that new products are well communicated to everyone in the organization
Manager, Search Examples
1
Manager, Search Job Description
Job Description Example
Our company is growing rapidly and is hiring for a manager, search. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, search
- Lead multiple product development efforts through the entire software development lifecycle (SDLC) process from concept through implementation
- Work with stakeholders and users to solicit new product features including consistent feedback on new product designs throughout development process
- Assist in managing and directing UX efforts with a user-centered design focus
- Constantly look for ways to improve and create efficiencies in the SDLC
- Evaluate creative and audience composition of a wide range of media vehicles (Google, Bing, Yahoo Gemini, YouTube, ) to determine which would most effectively reach target audience
- Guide the paid search strategy for the subscription business as a whole
- Develop and maintain a comprehensive testing plan across multiple campaigns
- Performing keyword research and developing on-page optimizations (metadata, keyword usage, internal linking)
- Researching and analyzing industry changes and developments in SEO techniques, tools and methodologies
- Work together with tech leads, technical PMs and engineers to set & share a vision
Qualifications for manager, search
- You are an independent learner, a self-starter and above all you are curious and passionate about eCommerce and paid search
- Passionate about customers and creating amazing experiences for them
- Enthusiastic, detail-oriented, hardworking professional with excellent communication skills to successfully perform search engine marketing activities
- Strong interpersonal and verbal communication skills, the ability to articulate clearly and effectively over the phone, through email, and in writing
- Possess the proven ability to understand customer needs, generate creative solutions, and build on-going relationships
- In-house, client-side search experience preferred
2
Manager, Search Job Description
Job Description Example
Our company is hiring for a manager, search. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, search
- Support business case development and quantification of results
- Cross group influencing and collaboration to support work-streams to accomplish business objectives
- With a focus on Search services, this role is responsible for developing digital products across multiple platforms, including desktop, mobile and App
- Create business requirements, identify information needed to make business decisions and work plans to meet business goals
- Support the scoping and definition process for new digital product concepts including business case, product specifications and prototyping
- Work with Engagement, Digital Front Store, ExtraCare, and Enterprise SEO teams to develop and execute product initiatives that deliver incremental business value
- Conduct product and competitive research and analysis on the latest in location and search based technologies
- You will work in a team of Digital Subject Matter Experts
- You will identify opportunities to maximise our effectiveness in search, opportunities for collaboration cross-discipline
- Develop & own the PPC strategy and optimise & deliver PPC campaigns
Qualifications for manager, search
- Bachelor degree, advanced degree
- Ability to effectively articulate complex issues
- Must be passionate about Search Marketing with minimum 3 years proven ability in PPC
- Ideally e xperienced as a Strategic Search Consultant, Technology-Assisted Review or Computer-Assisted Review Specialist, Predictive Modeler, Analytics Consultant from any industry – Legal, Financial Services, Healthcare, Technology
- 5-7 years of experience creating and optimizing large paid search (SEM) campaigns
- Experience with Adobe Media Optimizer, Adobe SearchCenter and SiteCatalyst preferred
3
Manager, Search Job Description
Job Description Example
Our innovative and growing company is looking for a manager, search. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, search
- Contributing to pitches that include SEO strategy for clients of all sizes
- Assisting clients with the tracking and enhancement of online and off-line marketing efforts
- Demonstrating ability and desire to stay current on the constantly changing world of search marketing
- Lead all day to day client communications
- Maintain strong client relationships with all clients in your portfolio
- Support the Client Advisory Director in delivering commercial objectives
- Coordinate and project manage search and digital solutions specialists to create and execute market leading solutions
- Encourage the development of your team by identifying training and other development opportunities
- Provide clarity and direction to team
- Make the search experience an intuitive and elegant part of the way our millions of users connect with great local businesses
Qualifications for manager, search
- Excellent English language skills (equivalent to native level, if it is not your first language)
- Performance marketing oriented with proven results in driving new account/customer growth
- Creative eye and sensibility – while the quantitative skills are critical, so is the ability to know what kind of messaging and creative will delivery response and results
- Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded
- Knowledge of relevant online analytics tools and online marketing service providers/solutions
- Detail focused with proven ability to execute and implement acquisition programs
4
Manager, Search Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of manager, search. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, search
- Help control lead volume, CPL and CPA on a daily basis to align with Sales Call Center performance
- Use reporting tools to see the Revenue per Sale and CPA of each campaign, ad group and keyword
- Use Google Ad Planner, search term reports and other keyword tools to generate new keyword ideas
- Monitor and report on competitor PPC activity, assess their tactics and copy what works
- Ensure ad compliance with branding requirements
- Lead and Motivate
- Ensure target revenues are met or exceeded and proper selling methods are enforced
- Communicate with sales team on policies and procedures
- Be an example of professional morals and excellent customer service (CSI)
- Create and implement a complimentary three-part global search strategy including SEO, Paid Search, Display
Qualifications for manager, search
- Retained Executive Search experience highly preferred
- Experience with within an agency environment required
- Spanish proficiency is a plus
- Create, maintain and present traffic and ranking reports
- Communication to team and leadership on project development, timelines, and results
- Sound technical understanding of how search engines, web servers and user agents work
5
Manager, Search Job Description
Job Description Example
Our innovative and growing company is hiring for a manager, search. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, search
- Work closely with copywriters on the development of ad copy
- Optimize paid search program through the testing of various performance leavers’ such as ad copy, landing pages, bidding strategies, negative keywords
- Provide direction to Analyst for purposes of campaign structure and keyword and ad copy development
- Research and understand core consumer and target media behaviors to apply in Search through competitive analyses, MEMRI, comScore, and publisher-provided psychographic, media and consumer data, and competitive monitoring reports
- Act as a strong business manager of the search engine marketing channel
- Provide direction to analyst to conduct and analyze keyword research necessary to build a new campaign
- Collaborate with Sales to win business and create satisfied customers
- Collaborate with Engineering to create a world-class, marketing leading product
- Know the market and competitors
- Where is it going and where does Search need to go?
Qualifications for manager, search
- Creative thinker who can generate innovative ideas and solutions and partner effectively with marketing and other creative teams
- Interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners
- 3+ years search marketing experience, strongly preferred
- Candidate must have strong analytical skills, be detail oriented and a self-starter
- Bachelor’s Degree (or 4 years of equivalent work experience), preferably in Library and Information Science or related field
- 8 years of relevant work experience (in addition to degree or years of previous experience), preferably with taxonomy, product information management, ecommerce, and/or search & browse